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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/18/07
Chicago bid could cut USOC deals short

Having the 2016 Olympic Games awarded to Chicago would be a marketing boon for the U.S. Olympic Committee, but putting the city forward as a candidate comes with significant sales risks, as well. The International Olympic Committee established new rules in 2002 requiring national organizing ...

Tags: This Week's News

06/11/07
League, ESPN advise patience on MLS ratings

Despite heavy promotion from ESPN and a great deal of momentum from David Beckham at the start of the season, MLS ratings remain more comparable to those of the WNBA than to Major League Baseball or the NBA. ESPN reports a 0.2 average household cable rating for “MLS P ...

Tags: This Week's News

06/11/07
Expansion talk draws praise and a few gasps

Several owners and general managers said they support the idea of NHL expansion, but some people question whether it’s a wise move for a league that struggles to draw viewers on national TV and still has several teams claiming financial losses. Peter Karmanos Caro ...

Tags: This Week's News

06/11/07
Bettman, Daly get $2M raises

NHL owners rewarded Commissioner Gary Bettman and Deputy Commissioner Bill Daly coming out of the lockout, giving each of them a roughly $2 million raise for the fiscal year ending June 30, 2006, according to the league’s tax return. Bettman’s salary rose 57 percent from June 2005 to June ...

Tags: This Week's News

06/11/07
Fox Soccer buys Premier’s Web, mobile highlights

Fox Soccer Channel is expected to announce this week that it has acquired the rights to show Barclays English Premier League highlights on U.S. mobile and Internet devices for the next three years. Sources put the deal, which runs from the 2007-08 through 2009-10 seasons, in the $1.3 millio ...

Tags: This Week's News

06/04/07
SUM completes sponsor card for SuperLiga

Soccer United Marketing sold out of its sponsorship inventory for the inaugural SuperLiga soccer tournament last week, bringing in more than $8 million for eight categories. The Los Angeles Galaxy will be one of four MLS teams competing ...

Tags: This Week's News

06/04/07
World Championship Sports Network close to announcing distributio ...

World Championship Sports Network is expected to announce this week a multiyear distribution agreement with Yahoo! Sports that will expand the reach of the Olympic sports portal. The deal will see WCSN provide free weekly branded videos to Yahoo! Sports that will be featured on the site’s O ...

Tags: This Week's News

06/04/07
Sources: Subaru on board for Pastrana documentary

Travis Pastrana’s fame appeared to peak last summer, when he landed a double backflip on a dirt bike at X Games 12, but a new movie and book release could take the action sports star to new heights over the next year. Pastrana Sponsors ...

Tags: This Week's News

05/28/07
MLS makes deal with YouTube for dedicated channel

Major League Soccer is expected to unveil a dedicated YouTube channel this week after agreeing to a revenue-sharing partnership with the online entity. The agreement makes the league the third sports property to align with the popular video-sharing site in the last year. The NHL and NBA st ...

Tags: This Week's News

05/28/07
NHL boosts entertainment to draw viewers

The Stanley Cup Finals will feature intermission performances and supplementary events this year for the first time in its history, as the NHL attempts to attract additional TV viewers and raise the profile of the games. Musical guests will perform during intermission at one of the first t ...

Tags: This Week's News

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