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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/16/07
SCP signs Real Madrid for U.S. rights, tours

SCP Worldwide is expected to announce a five-year partnership with Real Madrid that will see it manage the Spanish soccer club’s broadcasting rights and tours in North America. The agreement marks the Spanish club’s first major push into the U.S. market. It’s also the latest evolution in a ...

Tags: This Week's News

07/16/07
Rebirth of a Galaxy

Alexi Lalas’ family vacation disintegrated last January. What was supposed to be a quiet week away from work in Palm Beach, Fla., turned into a week of nonstop, international phone calls and e-mails. Is it done? Lalas, president of the Los Angeles Galaxy, would ...

Tags: This Week's News

07/09/07
Subaru follows rally to X Games sponsorship deal

A year after ESPN added rally car racing to the X Games, the network is bringing the sport’s biggest backer — Subaru — on board as an X Games sponsor. Subaru replaces Saturn as a gold-level partner in the automotive category for summer X Games 13. ESPN also signed Paramount Pictures as a n ...

Tags: This Week's News

07/09/07
SUM secures $2M in international rights for MLS

Soccer United Marketing has completed four international rights agreements worth more than $2 million for the remainder of this season’s MLS and SuperLiga games. Though the figure comes nowhere close to the more than $1.3 billion that the Premier League is expected to receive international ...

Tags: This Week's News

06/25/07
Court to hear Fuse LLC, Omnicom in battle over moniker

Questions, calls and e-mails overwhelmed Bill Carter in late March. Strangers and friends alike asked the managing partner of Fuse LLC the same thing: Had his youth marketing and advertising company been sold to Omnicom? Fuse LLC has worked with brands such as the AS ...

Tags: This Week's News

06/18/07
Expansion on NHL’s radar

The NHL will advise its board of governors this week of interest it has received from cities and individuals about expanding the league and will seek feedback and direction, NHL Deputy Commissioner Bill Daly said. A source said that an item for discussion on the agenda for Wednesday’s meeti ...

Tags: This Week's News

06/18/07
MLS considers Americans’ interest in Premiership a plus

Billions of dollars have left the United States to support professional soccer abroad over the last several years, but that hasn’t left Major League Soccer feeling overlooked. As the popularity of buying English Premier League clubs has surged among U.S. sports owners, MLS officials feel th ...

Tags: Around The Globe

06/18/07
Sponsors like Dew Tour’s expanded media reach

As the AST Dew Tour kicks off its 2007 season, executives hope a series of new content agreements will help in establishing a new brand and improving ratings from last season. The five-stop action sports series, which begins in Baltimore on June 21, has signed new deals with MTV and iTune ...

Tags: This Week's News

06/18/07
USOC sums up the journey ahead in ‘Amazing Awaits’

Olympians often prepare a lifetime for one moment, and the U.S. Olympic Committee’s new tag line — “Amazing Awaits” — seeks to embody that journey. The slogan, which will become the foundation for the USOC’s future brand positioning, was designed to appeal to young Americans but also reson ...

Tags: This Week's News

06/18/07
Chicago bid could cut USOC deals short

Having the 2016 Olympic Games awarded to Chicago would be a marketing boon for the U.S. Olympic Committee, but putting the city forward as a candidate comes with significant sales risks, as well. The International Olympic Committee established new rules in 2002 requiring national organizing ...

Tags: This Week's News

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