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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/06/07
Sponsors sticking to typical plans

Though general interest in China has created more interest around the Beijing Games domestically than existed for Athens in 2004, Olympic sponsors are sticking to their traditional marketing timetable in the United States. Swimmer Aaron Peirsol, a three-time gold medalist ...

Tags: In-Depth

07/30/07
Look who’s talking: ESPN, NHL

The NHL and ESPN are in discussions about bringing the league’s games back to ESPN2 as soon as the 2008-09 season. Multiple sources described the conversations as preliminary. The two started talking the week of July 16 when the NHL approached ESPN about NBC’s nine-game regular-season sched ...

Tags: This Week's News

07/30/07
Fuel TV, Speed to partner on shows

Fox networks Fuel TV and Speed are expected to announce their first collaborative programming effort this week. The networks have partnered to deliver an hour of freestyle motocross programming to both channels. The one-hour block, “Moto Mix,” will feature the best of Fuel TV ser ...

Tags: This Week's News

07/30/07
Popular no matter what you call sports

The addition of supercross to the X Games this year has fueled a debate about whether supercross and motocross are action sports or motorsports. “It is the original action sport,” said Steve Astephen, president of action sports at Wasserman Media Group. “It’s an individual, hard-core event ...

Tags: In-Depth

07/30/07
Motocross continues to evolve, grow

Though the supercross season ends each May, most of its riders, sponsors and fans keep going. They turn their attention outdoors to the Toyota AMA motocross series, a 12-race championship that concludes in September. The motocross series preserves the grassroots of the sport, and caters to ...

Tags: In-Depth

07/30/07
Revved up and on a roll

Kevin Robinson cut through a crowd of people and shuffled down an aisle of 18-wheelers just outside Las Vegas’ Sam Boyd Stadium. The smell of high-octane fuel and the steady staccato of revved engines surrounded him. Supercross visits 18 cities each season and attrac ...

Tags: In-Depth

07/30/07
WMG dives into pool for live webcast

USA Swimming will become the first of three national governing bodies in a partnership with Wasserman Media Group to webcast an event live with the agency this week. The 2007 ConocoPhilips USA Swimming National Championships will air over five nights on a test Web site (www.usaswimming.spor ...

Tags: This Week's News

07/23/07
Average attendance up at MLS but television ratings flat

A blend of new stadiums, new players and a new market has pushed MLS’s average attendance up 1.6 percent — to 15,057 a game — at the midpoint of the season. At the same time, the league’s success at the gate was tempered by flat television ratings. Toronto FC had an avera ...

Tags: This Week's News

07/23/07
MLS adds franchise; are more on the way?

Major League Soccer’s expanding owner-operator base scooped up another new member during the MLS All-Star break. Lew Wolff , who owns a large percentage of the Oakland A’s, will return MLS to the Bay Area with a second edition of the San Jose Earthquakes, an expansion franchise that will give ...

Tags: This Week's News

07/16/07
Fire sale: AEG has deal to sell Chicago team

AEG has a preliminary agreement to sell the MLS Chicago Fire to Andell Holdings, an investment firm owned by Andrew Hauptman and his wife, Ellen Bronfman Hauptman, Andell Holdings confirmed. “The transaction is expected to be completed within 30-45 days and is subject to various closing conditio ...

Tags: This Week's News

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