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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/27/07
Burton looks to establish continuity for USOC

After five years as the chief moderator of international sport’s biggest conference, Sport Accord, Rick Burton will move from the stage to the center of international sport when he takes o ...

Tags: Marketing and Sponsorship

08/27/07
MTV gets inside life of skateboarder

Street skateboarder Ryan Sheckler’s name may not be as familiar as Tony Hawk’s or Shaun White’s, but it’s growing, and a new MTV reality show could push it to the top. “Life of Ryan,” which debuts at 10:30 tonight on MTV, follows the 17-year-old skater over eight episodes as he hangs o ...

Tags: This Week's News

08/27/07
USOC remakes bid process

On July 6, 2005, U.S. Olympic Committee board member Bob Ctvrtlik stood on the stage of Singapore’s Raffles Convention Center and listened as Jacques Rogge announced that London would host the 2012 Olympics. Cheers erupted across the convention-center floor, and as Ctvrtlik congratulated the London ...

Tags: This Week's News

08/20/07
Amp’d Mobile silences sponsorships

Agents and sports executives at several properties received word earlier this month that Amp’d Mobile would not be able to fulfill its $8 million in sports media and sponsorship commitments, ending nearly two months of waiting for the PBR, AMA Supercross, Moto GP, UFC and more than 15 athletes. ...

Tags: This Week's News

08/13/07
Will motorsports rev up X Games?

When Jacob De Groot saw his first backflip on a motorcycle in person at the X Games in 2003, he was one of the few self-described gearheads at the annual ESPN event. Motorsports were more of an afterthought then, with the focus of the X Games on skateboarding and BMX. Add ...

Tags: This Week's News

08/13/07
Four years ago, Freddy Adu was MLS’s marketing ‘jewel.’ Today he ...

When Freddy Adu joined MLS in 2003, league officials hailed him as a “unique and precious jewel,” and described him as a player who could “transcend the sport to become an icon.” This week the child prodigy hailed as MLS’s potential savior will debut with a new team, in a new league, on a new c ...

Tags: This Week's News

08/13/07
Sponsor party finds new home at player’s house

Some teams struggle to get their players to meet sponsors at all, but this week Florida Panthers captain and center Olli Jokinen not only will meet with team sponsors, he’ll invite them into his home. More than 95 percent of those getting invitations committed to ...

Tags: This Week's News

08/06/07
GM won’t renew $1B deal with USOC after 2008

General Motors, which signed a landmark $1 billion partnership with the U.S. Olympic Committee in 1997, will not renew its agreement with the organization beyond 2008. The automotive manufacturer had until July 1 to exercise an option to continue its relationship with the USOC and declined ...

Tags: This Week's News

08/06/07
USOC zeros in on new net

The U.S. Olympic Committee is moving forward with its plans to launch a 24-hour network devoted to Olympic sports by next spring or summer, and has been talking with potential partners over the last six months. Though it has yet to secure a partner, USOC executiv ...

Tags: This Week's News

08/06/07
Olympic off-years present challenge for USOC

Making an international Olympic Games important to Americans a year before the event is like convincing a 5-year-old that broccoli will make him healthier later in life: Neither is easy. The challenge of overcoming the former and making an Olympics hosted outsid ...

Tags: In-Depth

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