About The Author
Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
Upcoming Conferences and Events
Featured Story
Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
More Stories by this Author
Hosting game puts stadium to the test
Fans cheer players at the Walk of Champions Four weeks before the Alabama-Auburn game, on a campus where the colors orange and blue generate a chorus of boos, Crimson Tide Associate Athletic Director Jon Gilbert met three Auburn administrators dressed in orange and ...
Tags: In-Depth
MLS ratings in holding pattern
The World Cup might have enjoyed record-breaking ratings this summer in the United States, but interest in televised soccer didn’t carry over to the country’s top professional league. MLS ratings on ESPN2 dribbled along at a 0.2 average for the third season in a row. ...
Tags: This Week's News
OneGoal launches ads to boost youth hockey
Speed and physicality dominate professional hockey, but two commercials set to appear on Versus in the next month will show a softer side of the game as part of a marketing effort to increase youth hockey participation. Nonprofit OneGoal includes the NHL, NHLPA, USA Hoc ...
Tags: This Week's News
Joining the red wings: USA Track & Field moves to single logo
After nearly two decades of being identified by a red, inverted triangle, USA Track & Field will reveal a new logo this week that incorporates the winged foot worn by the governing body’s Olympians. USATF developed a separate logo for its Olympic athletes featu ...
Tags: This Week's News
New Balance in the running at Winter X
ESPN’s Winter X Games will roll out a new sponsor roster this week headlined by three new partners — New Balance, State Farm and General Mills’ Totino’s. New Balance will fill the footwear category and become the only new gold-level sponsor at the winter event, while State Farm and Totino’s ...
Tags: This Week's News
MLBAM creates site for U.S. Figure Skating
MLB Advanced Media has struck a deal to manage the online operations of the U.S. Figure Skating Association, the latest addition to an ever-growing profile of nonbaseball ventures. Content will be subscription-based, with memberships sold at $29.95 that provide ...
Tags: This Week's News
Houston’s title heats up MLS’s hot market
More than 150 people piled into an Academy Sporting Goods store in Houston on Nov. 14, grabbing orange T-shirts commemorating the Dynamo’s MLS Cup victory and collecting signatures from players Brian Ching and Brian Mullan. Shoppers check out Houston Dynamo merchandise a ...
Tags: This Week's News
Playoff attendance ends on a high note
Looking out over Pizza Hut Park before kickoff of MLS Cup, league officials surely were beset by orange crush. Bright orange shirts and white-and-orange flags worn and carried by Houston Dynamo fans dominated the sellout crowd, pushing the day’s attendance to 22,427 and lifting the league’ ...
Tags: This Week's News
NHL’s Shannon takes his broadcast manifesto to the markets
Snow surrounded the Toronto home of John Shannon on a night in February 2005, an ideal evening to stay in and watch a hockey game on television. But hockey hadn’t been played in months, and the NHL was instead at the midpoint of a 10-month lockout. Yet there was Shannon, sitting in front of his ...
Tags: This Week's News
SUM building tourney with 4 from MLS, 4 from Mexico
The battle for North American soccer dominance will begin next summer when Soccer United Marketing launches a new tournament pitting four MLS clubs against four Mexican league clubs in the first competition of its kind. SUM is in the process of securing a name and developing marks for the t ...
Tags: This Week's News
