About The Author
Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
The ever-evolving menu MLS makes Topps its official card Faces and Places USA Golf launches site, seeks sponsors Richmond preps for 2015 UCI event NBA ready to discuss rights deal Scouting reports an online phenom Charlotte drag strip would host X Games People: Executive transactions From the Field of Marketing Advice
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Featured Story
France’s divorce documents reveal wealth, little else05 / 13 / 13NASCAR CEO Brian France spent nearly five years battling two Charlotte media outlets to keep details of a recent divorce sealed. The lengthy dispute prompted many across the motorsports world to wonder just what he was trying to keep from the public eye. ... Tags: Law and Politics |
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3 NGBs team to look for Web site help
Using the name United Sports Alliance, three powerful national governing bodies have hired a consultant and begun a search for a partner to construct their respective Web sites. USA Swimming, Track & Field and Gymnastics want sites with social-networking elements. ...
Tags: This Week's News
NHL puts money on young stars
Billed as “Sid the Kid” vs. “Alexander the Great,” tonight’s nationally televised game between the Washington Capitals and Pittsburgh Penguins highlights the NHL’s new marketing strategy. Sidney Crosby, the Penguins’ 19-year-old center, who’s considered a potential heir to “The Great One, ...
Tags: This Week's News
Honeycomb cereal gets a little attitude
Post’s Honeycomb cereal has become the latest brand to jump into the action sports world, signing a one-year deal with a team of five pro snowboarders called The Collection. The partnership makes the cereal the team’s top sponsor with a deal sources estimated at $300,000. The total spend wi ...
Tags: This Week's News
Action sports awards sell out sponsorships
The first ceremony to recognize action athletes in more than four years, the Arby’s Action Sports Awards, has sold out its sponsorship inventory, bringing in more than $2 million, and will feature sponsor integration throughout the program. The event, which will recognize the biggest names ...
Tags: Action Sports, This Week's News
New USOC division to work with national sports groups
The U.S. Olympic Committee hopes to enhance its service to national governing bodies by creating a new division devoted to working with athletes and coaches in the areas of sports medicine, sports science and training. The newly named Performance Services Team will have four sports experts ...
Tags: This Week's News
Additions boost perks for major donors
A year after the NCAA placed Alabama on a five-year probation and a two-year bowl ban, athletic director Mal Moore asked alumni to open their wallets for a $150 million facilities campaign. Critics questioned his wisdom, but today alumni offer nothing but praise. Find highlight ...
Tags: In-Depth
Town rallies around game
About the same time most University of Alabama students end their Friday nights during college football season, Rick Tibbett’s Saturday begins. An alarm clock shakes the university’s head groundskeeper awake at 4 a.m., to start an 18-hour day overseeing operations outside the football stadium. ...
Tags: In-Depth
Hosting game puts stadium to the test
Fans cheer players at the Walk of Champions Four weeks before the Alabama-Auburn game, on a campus where the colors orange and blue generate a chorus of boos, Crimson Tide Associate Athletic Director Jon Gilbert met three Auburn administrators dressed in orange and ...
Tags: In-Depth
MLS ratings in holding pattern
The World Cup might have enjoyed record-breaking ratings this summer in the United States, but interest in televised soccer didn’t carry over to the country’s top professional league. MLS ratings on ESPN2 dribbled along at a 0.2 average for the third season in a row. ...
Tags: This Week's News
OneGoal launches ads to boost youth hockey
Speed and physicality dominate professional hockey, but two commercials set to appear on Versus in the next month will show a softer side of the game as part of a marketing effort to increase youth hockey participation. Nonprofit OneGoal includes the NHL, NHLPA, USA Hoc ...
Tags: This Week's News
