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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Dew Tour to become Olympic qualifier

05 / 20 / 13

When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear...

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Tags: Olympics

More Stories by this Author

01/29/07
All-Star jerseys stampede out of arena shop

Before the puck ever dropped for the NHL All-Star Game in Dallas, the largest fan shop at American Airlines Center had already sold out of all its authentic, Eastern Conference Sidney Crosby sweaters. But it wasn’t just Crosby’s sweater that was selling well. Western Conference uniforms f ...

Tags: This Week's News

01/22/07
USA Track & Field rolling out extended TV schedule

USA Track & Field will announce its most extensive TV lineup for the sport this week, with more than five network appearances on CBS and NBC, 10 shows on ESPN and ESPN2 and 20 hours on Versus. “The beat to Beijing is beginning and that’s why this TV lineup is so important,” said USATF C ...

Tags: This Week's News

01/22/07
NHL cap creates a new class of scouts

A pile of e-mails awaited Barry Hanrahan, the Philadelphia Flyers’ assistant general manager, when he returned to the office after a five-game road trip in January, but he paused for only one. Titled “Flyers — Statistical Model Project,” it was seven pages long ...

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01/22/07
Dew Tour looks for leadoff site

Officials for the Dew Action Sports Tour know where the series will end in 2007 but still haven’t determined where it will begin. San Jose, previously a Dew Tour stop, is an outside contender for the last of five slots. The tour’s two-year contracts with ...

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01/15/07
Competitive gaming makes a play

The tournament was called the World Series of Video Games, but there was little obvious evidence of worldliness, or really, anything on-site that screamed out “major sports property.” Competitors play “Counter-Strike 1.6” in the 2006 World Cyber Games in Montreal ...

Tags: In-Depth

01/15/07
‘White Pelé’ adds sizzle to U.S. soccer

When David Beckham joins the Los Angeles Galaxy in July, it will deliver U.S. soccer its most prolific star since Pelé played in the North American Soccer League 30 years ago. It’s a move that had the soccer world buzzing last week. Beckham’s deal has Galaxy and MLS ...

Tags: This Week's News

01/15/07
Teams use All-Star Game to reward loyalty

With the NHL All-Star Game returning next week after a three-year absence, a handful of teams are gearing up hospitality efforts to reward partners, season-ticket holders and employees for their commitment and support. More than seven teams have plans to bring do ...

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01/15/07
Flyers are latest player in fantasy sports game

The Philadelphia Flyers have become the latest franchise to use a team-specific fantasy sports program, in their case hoping to stem declining TV ratings and generate interest in an otherwise subpar team. Alexei Zhitnik and the Flyers are at the bottom of the NHL sta ...

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01/15/07
Gamers cash in on sport’s growth

NBA all-star Larry Bird might have been younger (age 4) when he received his first basketball for Christmas than Chris Smith was when he received his first video-game system, but Smith’s gift could prove similarly significant. Chris Smith’s contract with Major League ...

Tags: In-Depth

01/08/07
Capitals go it alone on sponsorship sales

On an October train trip to New York for a Capitals-Rangers game, Washington Capitals defenseman Jamie Heward approached John McPartland, a marketing manager from Coca-Cola, in a private car reserved by the team for its sponsors. Washington Sports & Entertainment had ...

Tags: This Week's News

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