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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/12/07
Toronto FC sells out for 2008 season tickets

Toronto FC played five weeks of soccer before it scored its first goal in 2007, but it took just 3 1/2 weeks for the expansion team’s front office to sell out of season tickets for 2008. The team, which capped season-ticket sales at 16,000, had only 119 season tickets remaining as of pr ...

Tags: This Week's News

11/05/07
NBC buys out partner in Dew Tour

NBC Universal has purchased Live Nation’s 45 percent stake in the AST Dew Tour, making it the tour’s sole owner in a deal sources valued at $15 million to $20 million. Negotiations regarding the joint venture began in April and concluded with an amicable split in late August. “We ...

Tags: This Week's News

11/05/07
Wendy’s to title Portland tour stop

Wendy’s has signed a two-year agreement to become title sponsor of AST Dew Tour’s Portland stop, which formerly was titled by Vans. Sources valued the title package at $2.5 million to $3 million annually. The deal gives Wendy’s category exclusivity, more than 30 ad units on the 23 ho ...

Tags: This Week's News

10/29/07
Wide-open style working for Wizards group

Kansas City Wizards owners Cliff Illig and Robb Heineman barreled through the underbelly of RFK Stadium after their team’s season-opening 4-2 victory over D.C. United last April. The owners and their four partners blew past everyone on their way to their team’s locker room — even MLS l ...

Tags: This Week's News

10/29/07
MLS signs first official automotive parts sponsor

After years in NASCAR’s fast lane, NAPA Auto Parts is taking an interest in another sports property, signing a three-year, seven-figure deal for MLS with Soccer United Marketing. The agreement makes NAPA the first official automotive parts sponsor of MLS and gives it national rights, in ...

Tags: This Week's News

10/29/07
Dew Tour gate grows, sponsors stay

Karen and Rachel Coronho woke up at 6:30 a.m. and had their friend drive them four hours from Coconut Creek, Fla., to Orlando on Oct. 21. The 15-year-old twins joined a crowd of about 600 screaming and screeching teenage girls there all aching for one glimpse of skateboarder Ryan Sheckl ...

Tags: This Week's News

10/29/07
Eastman Kodak will shutter USOC deal when IOC ties end

Eastman Kodak will step down as a U.S. Olympic Committee partner after the 2008 Beijing Games when it also ends its partnership with the International Olympic Committee. Kodak had been the official imaging sponsor of the IOC since the TOP program began in 1986. Its partnership with the ...

Tags: This Week's News

10/29/07
NBC books AST event in Beijing

NBC’s Action Sports Tour plans to go global with a skateboarding competition in Beijing this April, just three years after the tour’s inception. The event, which is expected to be announced today, is the result of an agreement between AST, the group behind the Dew Tour, and Beijing X ...

Tags: This Week's News

10/29/07
Beckham helps kick up some MLS numbers

Chalk it up to the David Beckham effect. Though he played in only five of the Los Angeles Galaxy’s final 18 regular-season games, the English soccer star delivered big at the gate and on television for MLS. His arrival helped the league increase its average attendance 9 percent from las ...

Tags: This Week's News

10/22/07
Indie cred: Team-less Bode adds 3 sponsors

Since leaving the U.S. Ski Team on May 12, Bode Miller has collected three new sponsors that have collectively committed more than $1 million over the next three years. Miller will still wear the U.S. ski suit, so only helmet sponsor Superfun ...

Tags: This Week's News

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