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Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
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Innovation leads to NASCAR deal06 / 17 / 13HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo... |
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Galaxy’s new Herbalife deal raises bar for jersey sponsors
The Galaxy got a lot richer last week. Herbalife will be prominent on the new- look Galaxy jerseys. Herbalife Ltd. reached an agreement with Anschutz Entertainment Group to have its logo on the front of the Los Angeles Galaxy’s jersey in a deal that sources ...
Tags: This Week's News
L.A. expects to reach a ‘significant goal’
At $5.5 million a year, David Beckham didn’t come cheap by MLS standards, and it’s up to the Los Angeles Galaxy’s business team to figure out how to pay him. The team’s sales staff has begun chipping away at that challenge by adding two new categories and positioning itself to increase spo ...
Tags: Soccer, This Week's News
Case study: NHL and ‘Breakfast With Scot’
When Paul Brown, a movie producer, read Michael Downing’s book “Breakfast With Scot,” he knew he’d found his next film. The story of two partners, a chiropractor named Sam and a fashion magazine editor named Ed, who become legal guardians of an 11-year-old boy was packed with emotion and c ...
Tags: In-Depth
NY firm hired as agency of record
Following a four-agency review, the U.S. Olympic Committee has selected mcgarrybowen as its agency of record.The New York-based firm, whose clients include Verizon, Marriott and Disney, will be charged with brand positioning, logo and tag line development. It also will be responsible for design ...
Tags: This Week's News
New logos to brand Olympic Trials
As part of its strategy to tie itself more closely to U.S. national governing bodies, the U.S. Olympic Committee has created the first uniform logo to brand all U.S. Olympic Trials. The U.S. Olympic Committee wants a better connection with national governing bodies. ...
Tags: This Week's News
Athletes take stock in online presence
Visitors to NatalieGulbis.com, the official Web site for the 24-year-old professional golfer, have been able to read her journal, view her photos and order her calendar. Soon, they’ll also be able to watch her cook. Sports celebrities are seeking ways to update and mo ...
Tags: This Week's News
NGBs want to narrow USOC rights deal
Twelve national governing bodies have collaborated to change a contract proposed by the U.S. Olympic Committee that sought NGB assets for Internet and television broadcasts. The groups, which were concerned about the sweeping language of the original contract, shared a revised draft with th ...
Tags: This Week's News
His card is American Express, dude
Shaun White’s life is about snowboarding and skateboarding. His card is now American Express. The Olympic gold medalist with the shaggy red hair has signed an endorsement deal with American Express to become the newest member of the card company’s “My life. My card.” campaign. ...
Tags: This Week's News
USOC plans medal exhibit
As part of the buildup to the 2008 Olympic Games in Beijing, the U.S. Olympic Committee is finalizing plans for an Olympic medal exhibit later this year in New York. The exhibit, which will be the first of its kind, will be done in partnership with the Nationa ...
Tags: This Week's News
Kicking it up a notch: SUM doubling fan development staff
Soccer United Marketing is doubling the staff of its fan development department and funneling more than $2 million into it in an effort to convert casual soccer fans into fans of Major League Soccer. Former Colombian World Cupper Wilmer Cabrera (right) will reach out ...
Tags: This Week's News
