About The Author
Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
The ever-evolving menu MLS makes Topps its official card Faces and Places USA Golf launches site, seeks sponsors Richmond preps for 2015 UCI event NBA ready to discuss rights deal Scouting reports an online phenom Charlotte drag strip would host X Games People: Executive transactions From the Field of Marketing Advice
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France’s divorce documents reveal wealth, little else05 / 13 / 13NASCAR CEO Brian France spent nearly five years battling two Charlotte media outlets to keep details of a recent divorce sealed. The lengthy dispute prompted many across the motorsports world to wonder just what he was trying to keep from the public eye. ... Tags: Law and Politics |
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NGBs want to narrow USOC rights deal
Twelve national governing bodies have collaborated to change a contract proposed by the U.S. Olympic Committee that sought NGB assets for Internet and television broadcasts. The groups, which were concerned about the sweeping language of the original contract, shared a revised draft with th ...
Tags: This Week's News
His card is American Express, dude
Shaun White’s life is about snowboarding and skateboarding. His card is now American Express. The Olympic gold medalist with the shaggy red hair has signed an endorsement deal with American Express to become the newest member of the card company’s “My life. My card.” campaign. ...
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USOC plans medal exhibit
As part of the buildup to the 2008 Olympic Games in Beijing, the U.S. Olympic Committee is finalizing plans for an Olympic medal exhibit later this year in New York. The exhibit, which will be the first of its kind, will be done in partnership with the Nationa ...
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Kicking it up a notch: SUM doubling fan development staff
Soccer United Marketing is doubling the staff of its fan development department and funneling more than $2 million into it in an effort to convert casual soccer fans into fans of Major League Soccer. Former Colombian World Cupper Wilmer Cabrera (right) will reach out ...
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NHLPA takes leaguewide tour
During his 11 years with the NHL Players’ Association, Ken Kim can’t recall a time when the union visited all 30 NHL teams to meet with club executives. But that has begun to change over the last three months. Ken Kim Kim, the union’s senior director of busines ...
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NHL’s '300' promo pairs Greeks, goalies
The NHL has added new weaponry in its efforts to promote the final buildup to the Stanley Cup playoffs this year. The NHL-Warner partnership sets the Cup back more than 2,000 years. Through a partnership with Warner Bros. Pictures, the league will roll out a ...
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New four-year, eight-figure agreement is Anheuser-Busch’s longest ...
Fresh off successfully sponsoring soccer’s biggest international event, the FIFA World Cup, Anheuser-Busch plans to expand its commitment to the sport in the United States. The deal covers the Mexican national team and the rest of SUM’s portfolio. The beer co ...
USA Hockey ‘raising the bar’ with Qwest deal
Funding usually peaks for national governing bodies during Olympic years and dips during the years in between, but USA Hockey has found a way to beat that trend. The new hockey deal is not Qwest’s first sponsorship with an NGB. The national governing body has ...
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Red Bulls street team will show off soccer
When Andrew Lafiosca joined the staff of the Red Bull Energy Drink company in 2000, he became a member of a New Jersey street team that passed out cans of the energy drink in the area and interacted with consumers. The Red Bulls will send talented amateur soccer playe ...
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Dew Tour tweaks name, adopts new logo
What began as the Dew Action Sports Tour and was shortened to the Dew Tour will now be known as the ASPT Dew Tour. The new name and logo, which were unveiled last week at a partner summit in Las Vegas, are designed to provide consistency for the brand moving for ...
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