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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/21/08
NBC, Time Warner are close to ’08 Games deal

Time Warner Cable hasn’t been overly anxious to cut deals for sports content, as evidenced by its high-profile disputes with sports channels such as NFL Network and Big Ten Network. But the nation’s second-largest cable operator is close to a deal with NBC that will see it pay mor ...

Tags: This Week's News

01/21/08
Herbalife extends soccer ties to AYSO with jersey deal

Young soccer players may not be able to bend it like Beckham, but Herbalife believes they can pitch a brand like him. The nutritional products manufacturer that sponsors the Los Angeles Galaxy has struck a four-year agreement with the American Youth Soccer Organization that will see its ...

Tags: This Week's News

01/21/08
ESPN fills in sponsor blanks at Winter X

ESPN’s sales team negated about $5 million in losses from the departure of three Winter X Games partners by adding one gold-level and three associate-level partners ahead of this week’s event in Aspen. Winter X Games added its first gold-level theatrical partner in 20th Century Fox, ...

Tags: This Week's News

01/21/08
Herbalife extends soccer ties to AYSO with jersey deal

Young soccer players may not be able to bend it like Beckham, but Herbalife believes they can pitch a brand like him. The nutritional products manufacturer that sponsors the Los Angeles Galaxy has struck a four-year agreement with the American Youth Soccer Organization that will see its ...

Tags: This Week's News

01/21/08
USOC sponsors slow to commit past 2008

Entering an Olympic year, the U.S. Olympic Committee has added one supplier, lost one partner and announced no corporate renewals to date, putting the organization slightly behind in its sales efforts compared with the same period before the 2004 Athens Games. By late January ...

Tags: This Week's News

01/14/08
MLS’s draft-day dealmaker is ready for another round

MLS executive Todd Durbin begins preparing for his annual fast months in advance. He doesn’t avoid caffeine or train his stomach by eating smaller meals. He merely accounts for every possible scenario that could occur when 14 MLS teams gather to select 56 players during MLS SuperDraft. ...

Tags: This Week's News

01/07/08
Sponsors back SUM’s new event

Soccer United Marketing’s newest property, the Pan-Pacific Championship, is poised to make a modest profit in its first year, and the agency hasn’t even sold a ticket yet. Pan-Pacific players (from left): MLJ’s Itani, the J.League’s Kenji Onit ...

Tags: This Week's News

12/24/07
NHL warms up viewers for outdoor hockey

The NHL has united with its TV partners and sponsors to launch a marketing campaign designed to raise awareness and encourage TV tune-in for the inaugural Amp Energy NHL Winter Classic at Buffalo’s Ralph Wilson Stadium on Jan. 1. To drive TV viewership for the 1 p.m. game between the Buff ...

Tags: This Week's News

12/24/07
Army re-enlists as sponsor of high school all-star game

Editor's note: This story is revised from the print edition. The U.S. Army has renewed its commitment to title sponsor SportsLink’s high school all-star football game on NBC, signing a five-year deal sources put in the low to mid-seven figures annually. ...

Tags: Marketing and Sponsorship

12/24/07
Surprise World Cup worth $7.5M to U.S. Soccer

FIFA moved the 2003 Women’s World Cup to the U.S. after China’s SARS epidemic. The U.S. Soccer Federation earned $7.5 million as emergency host of the 2003 Women’s World Cup, the organization’s most recent tax return reveals. The ...

Tags: This Week's News

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