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Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
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Innovation leads to NASCAR deal06 / 17 / 13HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo... |
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Players end Saskin’s stormy tenure at NHLPA
The controversial reign of Ted Saskin as executive director of the NHL Players’ Association ended last week, almost two years after it began, when NHLPA player representatives voted to fire him after reviewing a report from an outside attorney about allegations that he read players’ personal e- ...
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NHL revenue tops $2.2B
NHL regular-season and preseason revenue grew 5 percent to 7 percent this year, putting total revenue on track to grow to between $2.2 billion and $2.25 billion for the entire season. The Carolina Hurricanes’ ticket revenue jumped nearly 33 percent from last season. ...
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Radio station group Lotus buys MLS game rights
Soccer United Marketing sold its first radio rights for Major League Soccer and the U.S. men’s national team last week. Lotus Communication Corp., one of the nation’s largest private radio station groups with 25 stations nationally, acquired the rights through 2010 with an agre ...
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SUM explores options in Canada
Major League Soccer and Maple Leaf Sports and Entertainment executives are discussing the creation of a new arm of Soccer United Marketing — SUM Canada — less than two weeks after the league’s Canadian debut. Through a licensing agreement, MLSE already represents ...
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Beanie Babies among 8 new licensees for MLS
Major League Soccer is finalizing a licensing agreement with Ty Inc., giving the Illinois company the right to develop and sell official MLS Beanie Babies at retail. Though Beanie Babies have long been a staple in professional sports for game-day promotions, the deal will be Ty’s first leag ...
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Adidas expects big numbers from Beckham
Adidas executives project that soccer star David Beckham will contribute to 400 percent growth in the company’s MLS hard- and soft-goods sales this year and also help raise its bottom line for soccer goods across the country. The Germany-based company will launch two new marketing campaign ...
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Islanders, Rangers launch online TV channels
Zealous hockey fans never seem to get enough of their NHL teams, but now there may be a fix. Through NeuLion, an Internet-protocol TV company, the New York Islanders and Rangers have become the first NHL teams to launch online TV channels brimming with videos of player pregame interviews, ...
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NHL teams to mirror Canes’ revamped Web site
The Carolina Hurricanes’ new Web site offers the first glimpse of what NHL team sites will look like in the future. The league’s other 29 teams will adopt similar sites before the start of next season. Packed with sleek navigation bars, rotating lead stories a ...
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ABC/ESPN figure skating deal thaws
ABC/ESPN ended a 43-year relationship with the U.S. Figure Skating Association, citing a steep ratings decline, concern over viewer demographics and a change in network strategy that emphasizes higher-profile sports. The loss of ABC/ESPN is a blow for the budget o ...
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A Gatorade first for Crosby
Sidney Crosby may not be close to topping Wayne Gretzky’s achievements on the ice, but he’s already outdone “The Great One” off it by becoming the first hockey player ever to be endorsed by Gatorade in the U.S. The two reached a multiyear agreement a little over ...
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