About The Author
Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Dew Tour to become Olympic qualifier05 / 20 / 13When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear... Tags: Olympics |
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SUM explores options in Canada
Major League Soccer and Maple Leaf Sports and Entertainment executives are discussing the creation of a new arm of Soccer United Marketing — SUM Canada — less than two weeks after the league’s Canadian debut. Through a licensing agreement, MLSE already represents ...
Tags: This Week's News
Beanie Babies among 8 new licensees for MLS
Major League Soccer is finalizing a licensing agreement with Ty Inc., giving the Illinois company the right to develop and sell official MLS Beanie Babies at retail. Though Beanie Babies have long been a staple in professional sports for game-day promotions, the deal will be Ty’s first leag ...
Tags: This Week's News
Adidas expects big numbers from Beckham
Adidas executives project that soccer star David Beckham will contribute to 400 percent growth in the company’s MLS hard- and soft-goods sales this year and also help raise its bottom line for soccer goods across the country. The Germany-based company will launch two new marketing campaign ...
Tags: This Week's News
Islanders, Rangers launch online TV channels
Zealous hockey fans never seem to get enough of their NHL teams, but now there may be a fix. Through NeuLion, an Internet-protocol TV company, the New York Islanders and Rangers have become the first NHL teams to launch online TV channels brimming with videos of player pregame interviews, ...
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NHL teams to mirror Canes’ revamped Web site
The Carolina Hurricanes’ new Web site offers the first glimpse of what NHL team sites will look like in the future. The league’s other 29 teams will adopt similar sites before the start of next season. Packed with sleek navigation bars, rotating lead stories a ...
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ABC/ESPN figure skating deal thaws
ABC/ESPN ended a 43-year relationship with the U.S. Figure Skating Association, citing a steep ratings decline, concern over viewer demographics and a change in network strategy that emphasizes higher-profile sports. The loss of ABC/ESPN is a blow for the budget o ...
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A Gatorade first for Crosby
Sidney Crosby may not be close to topping Wayne Gretzky’s achievements on the ice, but he’s already outdone “The Great One” off it by becoming the first hockey player ever to be endorsed by Gatorade in the U.S. The two reached a multiyear agreement a little over ...
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New for marathons: Merit jerseys
To make the world’s leading marathoners more identifiable during races, shoe and apparel companies and the World Marathon Majors have designed a series of colored jerseys that correspond with each runners’ accomplishments. Colors will denote accomplishments. The ...
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NHL closes with rush at the gate
Several late-season pushes for playoff spots lifted the NHL to its second regular-season attendance record, but the league’s success in arenas was offset by mixed results on TV, where regional ratings fell and national ratings remained relatively flat. The Sabres (in blue ...
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MLS gets Visa, Dick’s in the game
If soccer sponsorship sales counted like goals, Major League Soccer would be up 3-1 to start the season. Burger King is in talks to return for 2007 in the quick-service restaurant category. Soccer United Marketing has netted MLS two new corporate partners, Vi ...
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