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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

02/11/08
NBC considers handing over Olympic trials rights to others

For the first time in more than a decade, NBC has toyed with the idea of giving Olympic trials rights to cable channels not affiliated with the broadcaster. Last summer, at the beginning of its negotiations with Comcast for its package of digital rights, NBC offered to give the MSO r ...

Tags: This Week's News

02/11/08
NBC will use Oxygen for daily Beijing coverage

NBC Universal will use the recently acquired Oxygen network for Olympic broadcasts during the Beijing Games. An announcement is expected today. Oxygen will become NBC’s home for gymnastics analysis and profiles during the Aug. 8-24 Olympics. The network will air a daily segment on th ...

Tags: This Week's News

02/04/08
New European dates offer NHL bigger upside

The NHL will take on more risk with its series of four international games in Stockholm, Sweden, and Prague, Czech Republic, next season, but the league will have more upside in terms of revenue than it did with last year’s games in London, said Deputy Commissioner Bill Daly . The lea ...

Tags: This Week's News

02/04/08
CAA Sports, MLBAM team for new site

CAA Sports, MLB Advanced Media and a venture capital firm have partnered to create WePlay.com, a social-networking site featuring Derek Jeter, LeBron James and others that aspires to become the online destination for participants, families and coaches involved in youth sports. The si ...

Tags: This Week's News

02/04/08
Women’s soccer lures 2 big names

Women’s Professional Soccer added Phoenix Suns guard Steve Nash and former Yahoo! President Jeff Mallett as investors last week, giving the latest push for women’s pro soccer the marketing power of an NBA star and the business muscle of a new media visionary. Nash and Mallett’s agreemen ...

Tags: This Week's News

01/28/08
Florida Panthers launch site to help sponsors network

During his 16 years as a sports executive, Michael Yormark has fielded one unique sponsor request after another. How can I get contact information for all of your marketing partners? What airline does that company use? Who provides their corporate insurance? In response, the Florida ...

Tags: This Week's News

01/28/08
ESPN, SUM work out Pan Pacific deal

ESPN and Soccer United Marketing are expected to complete a deal within the coming weeks making the network the English-language broadcaster of the inaugural Pan Pacific Championship. Terms were not available because negotiations were continuing, sources said. SUM is expected to p ...

Tags: This Week's News

01/28/08
NHL gains more momentum in attendance

The combination of the 71,000 freezing fans who turned out to watch the NHL’s first U.S. outdoor game and 11 teams playing to capacity helped push the league’s average announced attendance up 2 percent over the first half of the season. The NHL’s success at the gate has the league posit ...

Tags: This Week's News

01/28/08
Translating into an endorsement

Odds are, Michael Phelps will be speaking a lot to the Chinese media this summer. He figures the least he can do is learn how to say “Hi.” So when the Olympic swimming star returned from a media tour across China last summer, he decided to learn Mandarin, the ...

Tags: This Week's News

01/21/08
Stakeholders betting big on value of ’08 Games

When the world’s most engaging sporting event partners with an emerging superpower this summer, the combination could produce the greatest Olympic Games in history. At least, that’s what Olympic stakeholders are banking on. China has spent more than $40 billion on the 2008 Bei ...

Tags: This Week's News

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