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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/17/08
Can sports weather storm?

The sky isn’t falling. Despite a daily barrage of ominous reports chronicling the shrinking dollar, soaring oil prices and tightening credit markets, top property, sponsorship and marketing executives assured attendees of last week’s IMG World Congress of Sports that the industry ...

Tags: World Congress of Sports

03/10/08
Action Sports Tour keeps AST Dew Tour on Fuel through ‘11

Fuel TV and the Action Sports Tour have reached a four-year extension that will see the News Corp. channel continue its coverage of the AST Dew Tour through 2011. AST’s media partnerships reach beyond owner NBC Universal. The agreement highlig ...

Tags: This Week's News

03/03/08
MLS early season-ticket sales running ahead of last year

Early season-ticket sales show Major League Soccer headed for another year of record attendance in 2008, with total partial and full season-ticket sales reaching 60,783 by Feb. 17, 16 percent ahead of year-to-date sales in 2007. Ticket sales indicate Toronto’s pass ...

Tags: This Week's News

03/03/08
Prazmark to help USOC evaluate sponsorships

The U.S. Olympic Committee has hired Rob Prazmark of 21 Marketing as a sales consultant to assist the organization in evaluating and structuring its sponsorship inventory. The move comes on the heels of the committee’s recent restructuring of its sales and marketing department. Chief ...

Tags: This Week's News

02/25/08
MLS teams to sell auto category

Major League Soccer relinquished its exclusivity in the automobile category earlier this month, allowing its 14 clubs to fill the category locally for the first time in league history. The move comes on the heels of Honda’s decision last year to discontinue its 12-year relationship as t ...

Tags: This Week's News

02/25/08
Burton reorganizing USOC sales and marketing operation

Four months after joining the U.S. Olympic Committee as chief marketing officer, Rick Burton is shaking up the organization’s sales and marketing staff, splitting it into three divisions for sponsorship sales and servicing, brand marketing and property development. Each division will be ...

Tags: This Week's News

02/18/08
Hospitality programs a different world in China

When SportsMark’s Walter Dobrowolski interviewed a Beijing college student for a hospitality job last year, his first question was how long the student had lived in Beijing. The student rambled through a 20-minute answer detailing his commute to a Beijing hotel. Confused, Dobrow ...

Tags: This Week's News

02/18/08
Bension selected to become CEO of WMG’s Sportnet

Ron Bension was named CEO of Sportnet last week, giving the digital sports network owned by Wasserman Media Group the leadership of a high-profile executive with extensive business connections. Sportnet’s former CEO, Luke McDonough, will remain on staff in an executive role. Bensi ...

Tags: This Week's News

02/18/08
SUM, Dentsu add six more sponsors for Pan-Pacific

Soccer United Marketing, in conjunction with Dentsu, signed six additional sponsors to one-year deals for this week’s Pan-Pacific Championship, adding a low seven-figure sum to its sponsor revenue for the event. Dentsu, which worked on commission, led the sales effort, bringing in Ya ...

Tags: This Week's News

02/11/08
U.S. Figure Skating looking for sales agency

U.S. Figure Skating hung a help wanted sign two weeks ago, issuing a request for proposal to marketing agencies nationwide in hopes of identifying a partner to help with its national sponsorship sales. The sport’s governing body has been without a sponsorship sales representative since ...

Tags: This Week's News

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