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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/24/08
American Airlines likes what it sees

When Billy Sanez joined American Airlines five years ago, he could not imagine recommending that his new employer partner with Major League Soccer. He knew the league firsthand from the three years he worked in sales and marketing for the Dallas Burn, and he didn’t see value in a leagu ...

Tags: In-Depth

03/24/08
Talks to start soon on new labor deal

Conversations between Major League Soccer and its players about compensation won’t get serious this season, but they are expected to begin. The negotiators Management ...

Tags: In-Depth

03/24/08
Agent business evolves as sport grows

When Lyle Yorks signed with D.C. United in 1998, he represented himself and negotiated a deal with his former coach at the University of Virginia, Bruce Arena. The contract was so carefree it could have been sealed by a handshake. “If I were in the same situation again, I would have ...

Tags: In-Depth

03/24/08
MSG: Hockey fight isn’t over

Hit last week with a second significant defeat in its digital rights battle against the NHL, MSG now faces a far greater uphill fight as the dispute winds its way toward trial. Showing customary stubbornness, MSG officials said last week that they will proceed with a trial against the l ...

Tags: This Week's News

03/24/08
Leading the league’s expansion drive

Mark Abbott Major League Soccer is intent upon expanding to 18 clubs by 2012, and Mark Abbott is spearheading the effort. The league’s president says he has spent 25 percent to 50 percent of his time on expansion over the last four years and anticipat ...

Tags: In-Depth

03/24/08
Sponsors walk PR tightrope with activists, China

Ask Johnson & Johnson, General Electric, Panasonic, Kodak, McDonald’s and many other sponsors how they’re dealing with pressure from human rights activists ahead of the Beijing Olympics, and the answer is as bland as cafeteria meatloaf. Almost without exception they say that sponsor ...

Tags: Countdown to Beijing

03/24/08
D.C. United keeps focus on authenticity

Growing up in the 1960s, Kevin Payne admired the dominant teams like the New York Yankees, the Boston Celtics and the Green Bay Packers. But no one impressed him more than the Montreal Canadiens, whose tradition and excellence inspired him. “I wanted us to be thought of that way,” said ...

Tags: In-Depth

03/24/08
ESPN kicks up efforts to bolster MLS ratings

Guglielmino, a former player, demonstrates some of his soccer skills in his office. Where to follow MLS this season ESPN: The network returns with “MLS Primetime Thursday ...

Tags: In-Depth

03/17/08
MLS season starts at Dick’s after title sponsorship deal

Editor's note: This story is revised from the print edition Dick’s Sporting Goods’ slogan — “Every season starts at Dick’s” — will take on new meaning this year following an expanded agreement that the retailer completed with Soccer United Marketing last week. The Pennsylvania ...

Tags: Marketing and Sponsorship

03/17/08
Can sports weather storm?

The sky isn’t falling. Despite a daily barrage of ominous reports chronicling the shrinking dollar, soaring oil prices and tightening credit markets, top property, sponsorship and marketing executives assured attendees of last week’s IMG World Congress of Sports that the industry ...

Tags: World Congress of Sports

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