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Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
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Innovation leads to NASCAR deal06 / 17 / 13HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo... |
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Olympic off-years present challenge for USOC
Making an international Olympic Games important to Americans a year before the event is like convincing a 5-year-old that broccoli will make him healthier later in life: Neither is easy. The challenge of overcoming the former and making an Olympics hosted outsid ...
Tags: In-Depth
NGBs expand Trials marketing, Web sites
In the critical year preceding the 2008 Olympic Games, the three premier national governing bodies for summer sports plan to unveil their most ambitious Olympic Trials events and comprehensive Web sites to date. USA Gymnastics plans to offer an interactive fan zone du ...
Tags: In-Depth
Sponsors sticking to typical plans
Though general interest in China has created more interest around the Beijing Games domestically than existed for Athens in 2004, Olympic sponsors are sticking to their traditional marketing timetable in the United States. Swimmer Aaron Peirsol, a three-time gold medalist ...
Tags: In-Depth
Look who’s talking: ESPN, NHL
The NHL and ESPN are in discussions about bringing the league’s games back to ESPN2 as soon as the 2008-09 season. Multiple sources described the conversations as preliminary. The two started talking the week of July 16 when the NHL approached ESPN about NBC’s nine-game regular-season sched ...
Tags: This Week's News
Fuel TV, Speed to partner on shows
Fox networks Fuel TV and Speed are expected to announce their first collaborative programming effort this week. The networks have partnered to deliver an hour of freestyle motocross programming to both channels. The one-hour block, “Moto Mix,” will feature the best of Fuel TV ser ...
Tags: This Week's News
Popular no matter what you call sports
The addition of supercross to the X Games this year has fueled a debate about whether supercross and motocross are action sports or motorsports. “It is the original action sport,” said Steve Astephen, president of action sports at Wasserman Media Group. “It’s an individual, hard-core event ...
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Motocross continues to evolve, grow
Though the supercross season ends each May, most of its riders, sponsors and fans keep going. They turn their attention outdoors to the Toyota AMA motocross series, a 12-race championship that concludes in September. The motocross series preserves the grassroots of the sport, and caters to ...
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Revved up and on a roll
Kevin Robinson cut through a crowd of people and shuffled down an aisle of 18-wheelers just outside Las Vegas’ Sam Boyd Stadium. The smell of high-octane fuel and the steady staccato of revved engines surrounded him. Supercross visits 18 cities each season and attrac ...
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WMG dives into pool for live webcast
USA Swimming will become the first of three national governing bodies in a partnership with Wasserman Media Group to webcast an event live with the agency this week. The 2007 ConocoPhilips USA Swimming National Championships will air over five nights on a test Web site (www.usaswimming.spor ...
Tags: This Week's News
Average attendance up at MLS but television ratings flat
A blend of new stadiums, new players and a new market has pushed MLS’s average attendance up 1.6 percent — to 15,057 a game — at the midpoint of the season. At the same time, the league’s success at the gate was tempered by flat television ratings. Toronto FC had an avera ...
Tags: This Week's News
