About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

04/14/08
Dodge joins U.S. Soccer’s team

The days of minivans and soccer moms may be numbered. In an effort to make its Journey crossover vehicle the car of choice among soccer fans, Dodge has signed on as the official automotive partner of the U.S. Soccer Federation. The two-year deal is valued in the low seven figures and ...

Tags: This Week's News

04/14/08
Hockey shows gains in arenas and on TV

For the first time since the 2004-05 lockout, the NHL pushed the metrics of attendance and TV ratings in the same direction — up. The league set its second post-lockout attendance record, drawing 21.2 million fans to its rinks. Average attendance rose 1.8 percent to 17,268 fans a game, ...

Tags: This Week's News

04/14/08
Still on the team: U.S. Olympic Committee renews Nike, Hilton thr ...

The U.S. Olympic Committee has completed renewals with corporate partners Nike and Hilton Hotels that will see the companies continue as sponsors of the U.S. Olympic Team through the 2012 Olympics in London. Nike announced its deal last week, and Hilton Hotels is expected to announce ...

Tags: This Week's News

04/07/08
Bank of America cheers on Olympics

Four months before the Beijing Games, Bank of America is challenging cheerleaders across the nation to bring it on. The official bank of the U.S. Olympic Team will ask people to show their Olympic spirit and support of Team USA through “America’s Cheer,” a grassroots marketing program d ...

Tags: This Week's News

04/07/08
Puck drops for NHL Network Online this week

The NHL this week will unveil a dramatically reworked online video portal, creating a full-fledged online counterpart to the NHL Network and the first of a two-step digital strategy that this fall will bring a complete relaunch of NHL.com. Being led by league executives John Collins, A ...

Tags: This Week's News

04/07/08
NBC reviews options for online broadcasts

After several years of working exclusively with MediaZone to broadcast niche sporting events online, NBC Sports is weighing how it will air those sports digitally in the future. NBC Sports’ contract with MediaZone expired in early 2008, ending a partnership that began in September ...

Tags: This Week's News

04/07/08
Polo Ralph Lauren will outfit U.S. for Olympic ceremonies

The U.S. Olympic Committee next week is expected to announce that Polo Ralph Lauren will be its new apparel partner for the Olympic opening and closing ceremonies in Beijing. Terms of the agreement were not available, but sources said that the deal covers only the 2008 Games. The USOC ...

Tags: This Week's News

03/31/08
U.S. Figure Skating Association pairs up with Van Wagner

The U.S. Figure Skating Association is expected to announce today that it has hired Van Wagner Sports Group as its sales and marketing agency of record in a partnership set to last through 2010. Van Wagner will collaborate with U.S. Figure Skating to sell corporate sponsorships with ...

Tags: This Week's News

03/31/08
NHL will test virtual ads in playoffs

In one of its boldest moves yet to build corporate support around its television broadcasts, the NHL will test virtual advertising for the first time during the Stanley Cup playoff broadcasts on its national TV partners. In another first, the league also will put postseason logos on ...

Tags: This Week's News

03/31/08
MLS campaign aims to convert the believers

In its effort to redefine its brand this year, MLS came up with a novel idea. It would try to appeal to soccer fans. The campaign falls in line with the strategy of ESPN, for which MLS is one of several soccer properties. ML ...

Tags: This Week's News

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug