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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/05/08
UA partners with Scout.com to host football combines

Under Armour is taking its battle with Nike from retail to grass roots this year by partnering with Scout.com to host 14 elite football combines nationwide. Each combine will take place at an NFL facility and will feature 200 invited high school players ranked among the best in their ...

Tags: This Week's News

05/05/08
ESPN says it’s sticking with Moto X

Despite drawing only 21,700 fans over two days at its inaugural Navy Moto X Championship three weeks ago, ESPN’s X Games plans to hold a second edition of the event in 2009. “We’re definitely going to do it again,” said X Games general manager Chris Stiepock. “The format was great. T ...

Tags: This Week's News

05/05/08
VW parks brand on United jerseys

Volkswagen has signed a jersey sponsorship deal with MLS’s D.C. United that will deliver an estimated $3.1 million to $3.7 million annually to the club for five years, making it the second-largest jersey deal in league history. D.C. United is expected to announce the deal this week and ...

Tags: This Week's News

04/28/08
South American qualifiers get big marketing campaign

South American World Cup qualifying partners SCP Worldwide, JumpTV and ESPN in the coming weeks will roll out a marketing campaign valued at $15 million to $20 million. The promotion will support 10 World Cup qualifiers that begin June 14. The effort represents one of the most extensive marketi ...

Tags: FIFA, This Week's News

04/28/08
Women’s soccer league finds home, seeks execs

Women’s Professional Soccer has made San Francisco its headquarters as it attempts to bring women’s pro soccer back to the U.S. next spring. WPS is looking to hire four full-time executives in the coming months to fill out its office space in downtown San Francisco. It is seeking a marketi ...

Tags: This Week's News

04/28/08
WMG’s Sportnet adds surfing Web site to its collection

Wasserman Media Group’s Sportnet is expected to announce today the acquisition of surfing Web site wetsand.com, giving the digital sports portal an additional action sports site to sell advertising across. Terms of the deal were not disclosed. Wetsand.com is “a perfec ...

04/21/08
Endorsers must translate to global audience

When Olympic gymnast Paul Hamm nearly lost his gold medal due to a judging controversy following the Athens Games, his agent, Sheryl Shade, worried about the damage it would do to future athlete endorsement opportunities. But she turned the moment of controversy into an asset by conv ...

Tags: Countdown to Beijing

04/21/08
Outside of superstars, sponsor dollars for Olympic endorsers rema ...

Evan Morgenstein launched Premier Management Group in 1995 and signed its first Olympic client, swimmer Josh Davis, in 1997. Since then his agency claims more than $15 million in endorsements and revenue for its mix of 30-plus Olympic athletes. His client list this year is headlined by g ...

Tags: Countdown to Beijing

04/21/08
Sprinter Gay is quickly becoming a sponsor favorite

Several companies have placed their bet that the world’s fastest man at the Beijing Olympics will be Tyson Gay. Sega, Omega and McDonald’s have finalized endorsement deals with the American sprinter who won the gold medal in the 100-meter dash at track’s IAAF World Championships in Osak ...

Tags: This Week's News

04/14/08
China: Action’s next frontier

In March 2006, a group of five Chinese businessmen visited NBC Sports to learn about new business opportunities. They sat through a presentation on NBC’s plans for the Beijing Olympics and then watched a short sales video for the Dew Action Sports Tour. When the video ended, the most se ...

Tags: This Week's News

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