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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

GMR moves on after departures

04 / 21 / 14

When Omnicom agencies GMR Marketing and SportsMark announced plans to merge 16 months ago, SportsMark founder Jan Katzoff said the combined company planned to do everything it could to retain senior executives from both agencies. But a year later, only two of the five senior sports executives rem...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/16/08
NBC joins WCSN for Games net

NBC Sports is putting its weight behind a full-time cable network devoted to the Olympics by taking an equity stake in World Championship Sports Network and becoming the first of two Olympic channels expected to launch in the coming months. This week, NBC Sports will announce that it has joi ...

Tags: This Week's News

06/09/08
Nike sizes up Dew Tour partnership

After NBC committed to creating an action sports tour in late 2003, tour general manager Wade Martin pitched Nike on sponsoring it. The company said no thanks. Now, more than four years later, Nike has changed its mind. It will make its action sports brand, Nike 6.0, the official shoe an ...

Tags: This Week's News

06/09/08
Johnson & Johnson battle ready for Beijing

A small army of Chinese warriors is joining Johnson & Johnson in its fight for attention during the Beijing Games this summer. Five life-sized clay figures of Chinese warriors, known collectively as the Terracotta Warriors, will be the centerpiece of Johnson & Johnson’s on-si ...

Tags: This Week's News

06/02/08
NHL Live fills media with Stanley Cup content

A year ago, the NHL was more defined by what it didn’t have than what it did. There was no U.S. network, no 24-hour radio presence and almost no live video on its Web site. Fast forward to this year’s Stanley Cup, and all of that has changed. The result is NHL Live , an intensive eff ...

Tags: This Week's News

06/02/08
Bid advisers find a lucrative niche

You could call them bid gypsies. From independent consultants like former International Olympic Committee marketer Michael Payne and former ISL marketer Andrew Craig to agencies like Atlanta’s Helios and Australia’s MI Associates, dozens of experts are rising to meet the demand ...

Tags: This Week's News

06/02/08
ESPN cashes in on Euro 2008 soccer tourney

The surest sign that ESPN will continue to spend against international soccer doesn’t necessarily come from ratings, but rather from its revenue success with the European championships. ESPN International has more than tripled expected revenue on Euro 2008, the popular tournament fe ...

Tags: This Week's News

06/02/08
Bigger splash: NCAA to consider combining swim championships

The NCAA is exploring the creation of a combined men’s and women’s national swimming championships, following a recommendation by USA Swimming and two swimming coaches associations. The men compete separately from the women under the current format. The men&rs ...

Tags: Marketing and Sponsorship

06/02/08
Eleven sponsors commit to Lake Placid film festival

Eleven sponsors have signed on to support the inaugural U.S. Sports Film Festival, giving the Lake Placid, N.Y., event slated for later this summer a mid-six-figure foundation. Coca-Cola’s Powerade, Halcyon Jet, PlayStation and Remy Cointreau headline the list of sponsors for the first ...

Tags: This Week's News

06/02/08
ESPN cashes in on Euro 2008 soccer tourney

The surest sign that ESPN will continue to spend against international soccer doesn’t necessarily come from ratings, but rather from its revenue success with the European championships. ESPN International has more than tripled expected revenue on Euro 2008, the popular tournament fe ...

Tags: This Week's News

05/26/08
MLBAM reboots strategy on outside work

MLB Advanced Media, currently in the midst of parting ways with the World Championship Sports Network, is pursuing a new strategy for outside development work in which it seeks only larger-scale, more financially lucrative deals. MLBAM through its eight-year history has helped define successful ...

Tags: This Week's News

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