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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Dew Tour to become Olympic qualifier

05 / 20 / 13

When the Dew Tour added a winter series in 2007, organizers wanted to turn the three-event series into Olympic qualifiers. That would allow NBC, which owned the tour, to promote the athletes and the 2010 Vancouver Games, raise the profile of snowboarding, and make it possible for snowboarders to ear...

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Tags: Olympics

More Stories by this Author

10/01/07
Teams to watch

Chicago Blackhawks With the death of Blackhawks owner Bill Wirtz, the focus will shift to the future ownership and control of one of the league’s six original teams. The team has bled money of late, claiming losses of $31 million last season, and many loca ...

Tags: In-Depth

10/01/07
Wirtz ‘always had time for hockey’

When hockey agent Alan Eagleson developed the idea for a series of hockey games between Canada and the Soviet Union in 1972, he found an unlikely ally in Bill Wirtz, owner of the Chicago Blackhawks. NHL owners planned to prevent their players from participating in the nine-game serie ...

Tags: This Week's News

10/01/07
What to watch this season

Expansion Is Vegas in the NHL’s future? Viva Las Vegas. Bright lights are going to set one league on fire, and the NHL appears intent on making hockey the city’s first big league sport. The league has already met with Jerry Br ...

Tags: In-Depth

10/01/07
WCSN gets equity backer; deal with ESPN

World Championship Sports Network has secured the financial support of a private equity firm and finalized a distribution agreement with ESPN360. The moves position the Olympic sports network for continued growth online and on TV. New York-based private equity firm InterMedia Partners w ...

Tags: This Week's News

09/24/07
Experts: Gaming series demise just the start

The unexpected and sudden demise this month of the World Series of Video Games is being seen by rival competitive video-game operators and its own parent company as the first of what will be many closures and mergers in the cluttered industry. The World ...

Tags: This Week's News

09/24/07
Clubs make rivalry official

Texas and Oklahoma have the Red River Rivalry, Cal and Stanford have the Big Game, and the Anaheim Ducks and Los Angeles Kings hope to create the I-5 Challenge. The Ducks and Kings will be playing for more than pride and points this year. ...

Tags: This Week's News

09/24/07
AHL team’s use of li’l influencers draws NBA’s eye

The AHL’s Lake Erie Monsters have launched a grassroots marketing campaign catering to elementary school pupils that has been endorsed by the NBA’s team marketing and business operations department. The Monsters selected 100 fourth- through sixth-graders to promote the team at the ...

Tags: Marketing and Sponsorship

09/24/07
Sponsor party at Panthers player’s home pays off

The Florida Panthers’ private party for corporate partners at captain Olli Jokinen’s home last month helped the team renew the deal of one corporate partner and extend another, team executives said. Lexus, which had one more year in its seven-figure contract with the Panthers, extend ...

Tags: Marketing and Sponsorship

09/17/07
Dew ends X Games ties for AST’s winter event

Mountain Dew’s announcement last week that it will title sponsor the new AST Winter Dew Tour series means it will withdraw its support of the X Games, a property it supported for 13 years as a founding partner. Naming rights to the NBC and Live Nation series come at a cost sources put b ...

Tags: This Week's News

09/17/07
MLS beefing up team services; NBA vet Mott will run division

Eager to follow in the footsteps of other major leagues, Major League Soccer has enhanced its own team services division. Like the expanded club and team services divisions the NHL and NFL are launching, MLS’s department will add staff and encourage teams to share best-practice i ...

Tags: This Week's News

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