About The Author

SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

07/07/08
New portable rink will help NHL stay outside

Eager to build on the success of its first U.S. outdoor hockey game, the NHL bought a portable ice rink in June, increasing the likelihood that an outdoor Winter Classic becomes an annual fixture on the league calendar. The purchase came immediately after the league’s board of governors ap ...

Tags: This Week's News

07/07/08
NBC offers new audience measure

NBC has been meeting with some of the nation’s top ad buyers over the past couple of weeks to pitch a new audience measurement index it has developed that aggregates television viewers with broadband, VOD and mobile users to create one total number. Dubbed the Total Audience Measurem ...

Tags: This Week's News

07/07/08
Speedo swims away in performance market

The swimsuit wars have been good to Speedo . Since launching its LZR Racer in February and getting sued by competitor TYR , the brand’s share in performance swimwear has increased 5.3 points to a market share of 52.2 percent, according to SportScanInfo. “We’ve been ab ...

Tags: This Week's News

07/07/08
Sponsors hop aboard Maloof Cup

The Maloof family built its wealth by expanding from a general store in New Mexico into beer distribution, hotels and entertainment. This week Joe Maloof will add a new layer: skateboarding. The self-titled Maloof Money Cup kicks off Friday at the Orange County Fairgrounds. The event differs fro ...

Tags: This Week's News

06/23/08
Illness doesn’t deter USA Swimming’s ‘fixer’

When Chuck Wielgus sat down to write a staff memo in early January 2007, he felt uncomfortable about what he had to disclose. The executive director of USA Swimming had spent most of his career separating his personal and professional lives. Now he had to tell his entire staff that he h ...

Tags: This Week's News

06/23/08
NBC keeps firm grip on trials media

NBC Sports has developed aggressive restrictions for outside media seeking to distribute online audio and video collected at U.S. Olympic trials events, furthering an industrywide battle over content rights in digital media and possibly forecasting further tension during the Beijing Olympics ...

Tags: This Week's News

06/23/08
A pre-Games guide to USOC sponsor activity

Before the start of every NFL season, sports magazines offer readers short summations of team strengths, weaknesses, key players and projected performance. The result is a quick, easy-to-read guide that can last throughout the season. What if you could do the same for sports business? ...

Tags: Countdown to Beijing

06/16/08
USOC tries to cap swimming deals

When Michael Phelps climbed on the swim block at the 2004 Olympic trials wearing a cap with the logo of his sponsor, Argent Mortgage, no one objected. But times have changed, and a dispute over commercial rights is forcing swimmers to make hard choices about sponsorship loyalty before ta ...

Tags: This Week's News

06/16/08
Dew Tour goes underground to engage fans

When the AST Dew Tour begins in Baltimore on Thursday, Mountain Dew will shutter its House of Dew and take its activation underground. The brand is calling its new activation “Dew Underground.” It’s a collaboration between Pepsi, AST and Fuel TV to create an on-site television ...

Tags: This Week's News

06/16/08
NBC joins WCSN for Games net

NBC Sports is putting its weight behind a full-time cable network devoted to the Olympics by taking an equity stake in World Championship Sports Network and becoming the first of two Olympic channels expected to launch in the coming months. This week, NBC Sports will announce that it has joi ...

Tags: This Week's News

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug