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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Documents detail structure at IMG Media

04 / 14 / 14

IMG Media has been one of the strongest business units at the company for years, generating $448 million in revenue last year, or nearly 30 percent of IMG’s overall revenue. The financial documents that WME shared with banks show how IMG Media functions, detailing how the business is structure...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/14/14
Push produces Auto Club Speedway sellout

Auto Club Speedway President Gillian Zucker gets a daily email detailing ticket availability before the track’s annual Sprint Cup race. When she scanned the email on the Saturday morning before this year’s race, she was surprised to see that fewer than a half-dozen tickets remained avail ...

Tags: Facilities

04/14/14
WME outlines plan for IMG

From revenue to realignment, Abe Madkour and Tripp Mickle take a look at what the documents show about the merger of WME and IMG. William Morris Endeavor has outlined a plan to cut $151 million in costs ...

Tags: Marketing and Sponsorship

04/07/14
‘Human skills ... of the highest order’

Shortly before his visit to Tokyo last November, International Olympic Committee President Thomas Bach requested that the Japanese Olympic Committee organize an event with top executives from companies such as Toyota and Panasonic. Japan’s Olympic committee president, Tsunekazu Takeda, reached ...

Tags: Olympics

04/07/14
Wile brings new energy to classic track

On the first day Chip Wile went to work as president of Darlington Raceway, he walked out of the office and found a family of three from North Carolina who wanted a tour of the facility. Wile loaded them into his Ford Explorer and circled the track, stopping between turns 3 and 4 to show them the 22 ...

Tags: Facilities

04/07/14
Probst to be chair IOC press commission

Six months after being made a member of the International Olympic Committee, Larry Probst has been appointed chairman of the organization’s press commission. Probst The appointment is the lat ...

Tags: Olympics

03/31/14
NGBs create ‘Trio to Rio’ package

USA Swimming, USA Gymnastics and USA Track & Field are bundling media and hospitality inventory for all three national governing bodies into a single sales package ahead of the 2016 Rio Games. Billed as the “Trio to Rio,” the partnership marks the first time national governing bod ...

Tags: Olympics

03/31/14
UA will outfit two race teams

Under Armour has moved into NASCAR. The sporting goods company has signed multiyear sponsorships with Hendrick Motorsports and Michael Waltrip Racing. It becomes the official apparel provider for both teams, outfitting everyone from the pit crew to the front office in Under Armour-branded apparel ...

Tags: Marketing and Sponsorship

03/31/14
Sponsors plan World Cup marketing in U.S

In anticipation of record U.S. interest in the World Cup, sponsors are planning their largest domestic marketing efforts ever for the global soccer tournament. Coca-Cola said its program in the U.S. will be comparable to what it does for the Summer Olympics; McDonald’s will take 25 children ...

Tags: Marketing and Sponsorship

03/24/14
AVP hires IMG to oversee all tour stops

The Association of Volleyball Professionals, which was revived last year, has hired IMG to oversee operations for a seven-stop tour this year. The tour, which is owned by Donald Sun, plans to visit seven cities across the U.S. from late May to l ...

Tags: Marketing and Sponsorship

03/24/14
Industry looks for millennial recipe

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

Tags: Events and Attractions

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