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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Comcast building three pillars for Xfinity Series sponsorship

Published in SportsBusiness Journal on 09 / 15 / 14

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/15/14
SportsBusiness Journal: Comcast builds Xfinity promotion

Editor’s note: This story is revised from the print edition. Comcast has five months before the checkered flag drops on the first race of the Xfinity Series, but the company already has begun making plans for promoting its video and Internet service’s NASCAR sponsorship. Announ ...

Tags: Marketing and Sponsorship

09/15/14
SportsBusiness Journal: Wasserman gets $100M investment

Wasserman Media Group has received a $100 million investment from Madrone Capital Partners, a Silicon Valley-based investment group funded by the Walton family. The investment is the second that Wasserman Media Group has taken since its inception in 2002. The organization received a $25 million i ...

Tags: Marketing and Sponsorship

09/15/14
SportsBusiness Journal: Future of Universal Sports unclear

When NBC invested in Universal Sports in 2008, it looked like the media heavyweight was committing to develop a year-round Olympic sports network. But six years later, the partnership may be coming to an end. NBC took around a 10 to 12 percent stake in the channel , which is owned by Leo Hindery ...

Tags: Media

09/15/14
SportsBusiness Journal: Redesign gives site traditional look

The U.S. Olympic Committee plans to unveil a redesigned website this fall that will replace its mosaic of images with a more traditional look that features a dominant image and links to news stories. The change comes two years after the USOC overhauled its site, trading the traditional headline-p ...

Tags: Olympics

09/15/14
SportsBusiness Journal: USOC pushes pre-Games tour two years out

The U.S. Olympic Committee for the first time last week laid out a two-year marketing plan for an Olympic Games. The plan calls for the USOC to begin its “Road to Rio” marketing activities next year by taking an experiential marketing tour to select festivals and sports events nationw ...

Tags: Olympics

09/08/14
SportsBusiness Journal: Shapiro to drive IMG’s content creation

Growing up together in Chicago, Mark Shapiro and Ari Emanuel never knew they would wind up working together. But as they each pursued their professional dreams — the former in sports, the latter in entertainment — a passion for creating content brought them closer and closer together. ...

Tags: Marketing and Sponsorship

09/08/14
SportsBusiness Journal: IndyCar, IMS on track for black

The IndyCar Series and Indianapolis Motor Speedway are on track to be profitable for the first time in more than five years.   The series and track, which are owned by Hulman & Co., have been losing money for years, but a combination of eliminating some positions and generating new revenu ...

Tags: Leagues and Governing Bodies

09/05/14
SportsBusiness Daily Global: IMG Hires Former ESPN Exec Mark Shapiro

IMG has hired former ESPN exec MARK SHAPIRO to become the company's chief content officer, a new position that brings him back to the sports world after years of working in entertainment. Shapiro will rely on his experience in both sports and entertainment as he looks to design and sell new progra ...

Tags: People and Pop Culture, North America

09/05/14
SportsBusiness Daily Global: NFL Hires IMG To Handle Asian Rights

The NFL has hired IMG to handle media rights sales and distribution across Asia for the next three seasons. The deal expands IMG’s work with the NFL beyond the TV licensing work it has done in Europe for the past five years. In Asia, IMG will sell the rights to the entire regular season, playo ...

Tags: Media, Asia, North America

09/04/14
SportsBusiness Daily: NFL Tabs IMG For Asian Media Rights

The NFL has hired IMG to handle media rights sales and distribution across Asia for the next three seasons. The deal expands IMG’s work with the NFL beyond the TV licensing work it has done in Europe for the past five years. In Asia, IMG will sell the rights to the entire regular season, playo ...

09/04/14
SportsBusiness Daily: IMG Hires Former ESPN Exec Mark Shapiro

IMG has hired former ESPN exec MARK SHAPIRO to become the company's Chief Content Officer, a new position that brings him back to the sports world after years of working in entertainment. Shapiro will rely on his experience in both sports and entertainment as he looks to design and sell new progra ...

Tags: People and Pop Culture, IMG

09/03/14
SportsBusiness Daily Global: IMG Names Brodkin President Business Affairs

IMG on Tuesday named KAREN BRODKIN President of Business Affairs. The longtime Fox Sports exec will work out of IMG’s office in L.A. and manage all of IMG’s legal and contractual work worldwide. The position is the latest in a series created by IMG’s new owner WME as it looks to ...

Tags: People and Pop Culture, North America

09/03/14
SportsBusiness Daily: NASCAR, Comcast Announce Xfinity Series

NASCAR and Comcast today announced a 10-year deal to create the Xfinity Series. Sources valued the deal at close to $200M. Comcast Senior VP/Marketing Communications Peter Intermaggio said, “One of the things that is especially important to us is live sports. We know live sports is important ...

09/03/14
SportsBusiness Daily: IMG Hires Fox Sports Exec Karen Brodkin

IMG has named KAREN BRODKIN President of Business Affairs. The longtime Fox Sports exec will work out of IMG’s office in L.A. and manage all of IMG’s legal and contractual work worldwide. The position is the latest in a series created by IMG’s new owner WME as it looks to have th ...

Tags: People and Pop Culture, IMG

09/02/14
SportsBusiness Daily: IMG Names Brodkin President of Business Affairs

IMG today named Karen Brodkin President of Business Affairs. The longtime Fox Sports exec will work out of IMG’s office in L.A. and manage all of IMG’s legal and contractual work worldwide. The position is the latest in a series created by IMG’s new owner WME as it looks to have ...

09/01/14
SportsBusiness Journal: For Chase, a March Madness-style game

NASCAR is rolling out its most comprehensive promotion of the Chase for the Sprint Cup Championship. The effort includes TV advertising, digital promotions, driver appearances, track marketing and a social media campaign and is designed to raise awareness of the new Chase format in hopes of keep ...

Tags: Leagues and Governing Bodies

09/01/14
SportsBusiness Journal: Neutral site for title game rewards MLL

For the first time in more than a decade, Major League Lacrosse finished its season with a neutral-site championship game, after playing the two semifinal games in home stadiums. The MLL has experienced its share of ups and downs in its 14 seasons, so going to a neutral site with no guaranteed ti ...

Tags: Leagues and Governing Bodies

09/01/14
SportsBusiness Journal: Busch, Boykin shake up business model

Former GMR Marketing executives Greg Busch and Mike Boykin are launching a new sports marketing agency called Bespoke Sports & Entertainment.  The agency will be based in Charlotte and look to distinguish itself in a crowded, competitive field by building a small team of experienced exec ...

Tags: Marketing and Sponsorship

09/01/14
SportsBusiness Journal: NBCSN to air new Ohno event

U.S. Speedskating has partnered with one of the sport’s most decorated Olympians, Apolo Ohno, to create a short-track speedskating event.  The event, which will be called the Apolo Ohno Invitational, will be held Nov. 21 at the Energy Solutions Arena in Salt Lake City. It will air live ...

Tags: Events and Attractions

09/01/14
SportsBusiness Journal: NBC Sports to host USOC, NGB execs

NBC Sports is bringing together top U.S. Olympic Committee and national governing body executives this week in Seattle to discuss challenges facing Olympic sports and ways to address them.  The first-time event was put together by NBC Olympics President Gary Zenkel and USOC Chief Executive S ...

Tags: Olympics

08/28/14
SportsBusiness Daily: Comcast-NASCAR Deal To Be Announced

See the listing for Xfinity Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport’s secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, ...

Tags: Marketing and Sponsorship, NASCAR, Comcast-Spectacor

08/25/14
SportsBusiness Journal: Yuengling finds fit with Childress

Talking about sports sponsorship makes Dick Yuengling uncomfortable. The owner of the privately held beer company shoved his hands in the pockets of his loose-fitting blue jeans and looked at the floor as he tried to explain why his company is sponsoring Richard Childress Racing’s No. 3 Nat ...

Tags: Marketing and Sponsorship

08/25/14
SportsBusiness Journal: Change lets sponsors cut to the Chase

Last December, executives with the Chicago-based consultancy Wunderman sat down to write a promotional plan for client AARP should its driver, Jeff Gordon, qualify for NASCAR’s Chase for the Sprint Cup Championship. In years past, the Chase plan would remain on a shelf until late July or Au ...

Tags: Marketing and Sponsorship

08/22/14
SportsBusiness Daily: MWR To Commute Between Charlotte, Bristol

With an eye on the bottom line, Michael Waltrip Racing has decided not to stay in Bristol, Tenn., for this Saturday's Sprint Cup race. The team for the first time will fly execs, pit crews and staff from Charlotte to Bristol and back this Friday and Saturday night. The move will save the team an est ...

Tags: Franchises

08/19/14
SportsBusiness Daily: IMG Hires Ogilvy & Mather's Scott For New Role

IMG today announced the hiring of longtime Ogilvy & Mather exec DOUG SCOTT as VP/Marketing & Brand Solutions. The position is a new one at IMG and is designed to add creative expertise to the company’s sales and consulting group. Scott will report to IMG President of Global Sales GR ...

Tags: People and Pop Culture, IMG

08/18/14
SportsBusiness Journal: Xfinity, NASCAR closer to deal

Editor’s note: This story is revised from the print edition. Comcast’s Xfinity is in contract negotiations with NASCAR to become title sponsor of the sport’s secondary series. The company’s broadband, TV and phone division is considering a five- to six-year deal val ...

Tags: Marketing and Sponsorship

08/18/14
SportsBusiness Journal: Catching Up With … Richard Childress

Richard Childress started his NASCAR team in 1969, and he has had a front seat for the sport’s meteoric rise over the last four decades. But as the sport’s longest-standing team owner, with more than 200 victories and 12 champion ...

Tags: Franchises

08/13/14
SportsBusiness Daily: Pyne Leaving IMG To Create His Own Business

IMG Sports & Entertainment President GEORGE PYNE is leaving the company to start his own sports and entertainment business. Pyne has hired Allen & Co. to assist in raising $500M to fund a limited liability company that will acquire sports, entertainment, media and lifestyle businesses. The ...

Tags: People and Pop Culture, IMG

08/13/14
SportsBusiness Daily: RTA Expands To Include 18 Race Organizations

The Race Team Alliance has added nine new members, bringing the total number of NASCAR Sprint Cup teams participating in the new business association to 18 teams and 37 cars. The additions come a month after nine of the biggest teams in NASCAR banded together to create a business association designe ...

Tags: Leagues and Governing Bodies, NASCAR

08/13/14
SportsBusiness Daily: George Pyne Leaving IMG

IMG Sports & Entertainment President  George Pyne is leaving the company to start his own sports and entertainment business. He has hired Allen & Co. to assist in raising $500M to fund a limited liability company that will acquire sports, entertainment, media and lifestyle busines ...

08/12/14
SportsBusiness Daily: NBC Sports To Broadcast Youth Olympic Games

NBC Sports and Universal Sports for the first time will offer coverage of the Youth Olympic Games. NBC Sports will offer 24.5 hours of competition from Nanjing, China, beginning with the Opening Ceremony on NBCSN on Saturday. NBCSN will offer 21.5 hours of coverage, while there will be three hours ...

Tags: Media, NBC, IOC

08/12/14
SportsBusiness Daily: ISF, Street League Partner For Event Guidelines

The Int'l Skateboarding Federation has partnered with Street League Skateboarding to create guidelines for street skateboarding competitions. The partnership, which was announced today, also will result in Street League's Super Crown World Championship becoming the official street skateboarding worl ...

Tags: Leagues and Governing Bodies

08/11/14
SportsBusiness Journal: Liverpool FC plans Asia tour

Liverpool FC plans to play preseason exhibitions in Asia next year but hasn’t finalized any markets yet, according to Billy Hogan, the club’s chief commercial officer. Hogan said that business staff will evaluate markets later this year and meet with the soccer staff to get their feed ...

Tags: Franchises

08/11/14
SportsBusiness Journal: Ganassi ‘Bash’ targets young crowd

Chip Ganassi Racing is throwing a social media party it hopes will help the team attract young, millennial fans. The “Ganassi Sound Garage, a Digi Bash” is an invitation-only event on Sept. 8 that will cater to hundreds of 15- to 24-year-old social media influencers who will get a cha ...

Tags: Events and Attractions

08/11/14
SportsBusiness Journal: For ICC, good vibe and better results

Guinness brand manager Jon Urch skipped the suite and headed for the lower bowl of Charlotte’s Bank of America Stadium before the recent Liverpool FC-AC Milan match. Moments before the game began, more than 40,000 Liverpool fans rai ...

Tags: Events and Attractions

08/04/14
SportsBusiness Daily: Dew Tour Amateur Event Headed To Europe

Mountain Dew is taking a Dew Tour amateur event to Europe for the first time later this month. The PepsiCo brand today announced it will host its first European Dew Tour Am Series in Amsterdam during the cultural festival Uitmarkt. Dew skaters Keelan Dadd, Theotis Beasley and Boo Johnson will attend ...

Tags: ING, Dew Tour, PepsiCo

08/04/14
SportsBusiness Journal: NBC touting Olympics two years out

NBC Sports this week will roll out its most extensive two-year-out campaign for an Olympic Games. The group will air 15- and 30-second spots on Tuesday, two years ahead of the opening day of the 2016 Rio Games. The spots, which were still being ...

Tags: Olympics

08/04/14
SportsBusiness Journal: IOC could launch Olympic OTT net

The International Olympic Committee could launch a digital, Olympic network as early as next year. The organization has completed a feasibility study for an over-the-top channel that would be available in more than 200 markets. If the project is approved by the IOC members at the organization&rsq ...

Tags: Olympics

08/04/14
SportsBusiness Journal: Will NASCAR change TV money split?

NASCAR is considering a change to the way it splits TV-rights money among teams in its three top series. Chairman Brian France said last month that the sport is “rethinking” how it divides TV money among teams with an eye toward increasing the amount given to Nationwide Series teams. ...

Tags: Leagues and Governing Bodies

08/04/14
SportsBusiness Journal: IMG to manage NASCAR’s global media

NASCAR has tapped IMG to handle global media distribution through 2024. IMG beat out eight to 10 competing bidders for the business, including Lagardère, MP & Silva and ESPN, which has managed NASCAR’s overseas TV distribution since 2006.  Financial terms of IMG’s 10 ...

Tags: Leagues and Governing Bodies

07/31/14
SportsBusiness Daily Global: WME-IMG Hires Chris Liddell As New CFO

WME-IMG announced it hired former Microsoft and GM CFO CHRIS LIDDELL . The New Zealander will replace  PETER KLEIN as CFO of the organization. Liddell is familiar with IMG, having served on the company’s board in '11 at the request of late IMG Chair TED FORSTMANN . He previously served ...

Tags: People and Pop Culture

07/30/14
SportsBusiness Daily: WME-IMG Hires Chris Liddell As CFO

WME-IMG today announced it hired former Microsoft and GM CFO Chris Liddell . He will replace Peter Klein as CFO of the organization. Liddell is familiar with IMG, having served on the company’s board in '11 at the request of late IMG Chair Ted Forstmann . He previously served as Microsoft ...

07/30/14
SportsBusiness Daily: WME-IMG Hires Chris Liddell As New CFO

WME-IMG today announced it hired former Microsoft and GM CFO CHRIS LIDDELL . The New Zealander will replace  PETER KLEIN as CFO of the organization. Liddell is familiar with IMG, having served on the company’s board in '11 at the request of late IMG Chair TED FORSTMANN . He previously ...

Tags: People and Pop Culture, IMG

07/30/14
SportsBusiness Daily: SMI Sees Slight Revenue Drop In Q2

Speedway Motorsports Inc. blamed bad weather at two races and a weak economy for a slight decline in revenue during Q2. The company reported revenue for the quarter of $175.9M, down from $176.8M for the same period last year. Revenue for the first half of the year was $260.4M, down from $261M i ...

Tags: Finance, Speedway Motorsports Inc.

07/30/14
SportsBusiness Daily: Janssen To Sponsor Chicagoland Race

Chicagoland Speedway signed Janssen Pharmaceuticals to title sponsor its fall NASCAR Sprint Cup race. The race, which is the first in the Chase for the Sprint Cup, will be known as the MyAFibStory.com 400. The name is designed to raise awareness about atrial fibrillation – AFib for short &ndas ...

07/28/14
SportsBusiness Journal: BofA extends Hendrick deal

Bank of America has signed an extension of its associate sponsorship of Hendrick Motorsports that will see the company become the first presenting sponsor of the team’s website. In addition to the presenting sponsorship, the bank will be able to feature Hendrick Motorsports’ four driv ...

Tags: Marketing and Sponsorship

07/25/14
SportsBusiness Daily Global: IOC Invites Skateboarding To YOG

The IOC has invited the Int’l Skateboarding Federation to host a series of skateboarding exhibitions throughout next month’s Youth Olympic Games in Nanjing, China. The federation, which announced the news on Thursday, plans to showcase a dozen athletes from around the world, including Re ...

Tags: Olympics, China

07/24/14
SportsBusiness Daily: IOC Invites ISF To Host Exhibitions

The IOC has invited the Int’l Skateboarding Federation to host a series of skateboarding exhibitions throughout next month’s Youth Olympic Games in Nanjing, China. The federation, which announced the news today, plans to showcase a dozen athletes from around the world, including Renton ...

07/24/14
SportsBusiness Daily: USSA Sponsor Summit Kicks Off

The U.S. Ski & Snowboard Association today opens its sponsor summit in Park City, Utah. More than 175 execs representing 25 corporate partners will be in attendance at the event. Items on the agenda will include an address from USSA CEO Tiger Shaw , a business recap from CMO Mike Jaquet and a ...

07/21/14
SportsBusiness Journal: Race team brings own cook

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y ...

Tags: Franchises

07/21/14
SportsBusiness Journal: For sponsor, ‘This is our biggest ticket’

Suite 19 at Kentucky Speedway is all Smoke. Behind the suite bar, there is a sticker of a skeleton in a racing helmet, the official logo of Tony “Smoke” Stewart. It is flanked by white stickers that say “Smoke,” and on a wall nearby, there’s an enormous Fathead of th ...

Tags: Franchises

07/21/14
SportsBusiness Journal: Keeping it rolling

The 18-wheelers arrived on a Tuesday night. They rolled into Stewart-Haas Racing’s Kannapolis, N.C., headquarters 48 hours after the Toyota/Save Mart 350 in Sonoma, Calif. Dusty. Dirty. Well-traveled. Full of everything a team needs for a NASCAR Sprint Cup race weekend. In less than 24 h ...

Tags: Franchises

07/14/14
SportsBusiness Journal: Hope rises for Rio Olympics

Two months ago, International Olympic Committee Vice President John Coates derided preparations for Rio 2016 as the “worst” he’d ever seen. The IOC, Olympic sponsors, federations and national Olympic committees were all concerned about the next Summer Games. But as the World Cup ...

Tags: Events and Attractions

07/14/14
SportsBusiness Journal: Success has FIFA sponsors upbeat

FIFA sponsors and partners are encouraged by early results from their activation efforts in Brazil and around the world.  The return of the world’s most popular sport to Brazil, which has fielded one of the most accomplished national teams in history, resulted in a captivating event th ...

Tags: Events and Attractions

07/14/14
SportsBusiness Journal: Race Team Alliance focused on building

In early June, representatives from the nine biggest race teams in NASCAR assembled at Jones Day’s offices in Washington, D.C. They came together with a purpose.  After years of talk about collaborating on everything from cutting costs to arranging driver appearances, the teams agreed ...

Tags: Franchises

07/14/14
SportsBusiness Journal: NBC Sports Ventures inks Spartan Race

NBC Sports Ventures has added another business to its portfolio by signing a joint marketing and media rights agreement with obstacle-race organizer Spartan Race.  The deal gives NBC the exclusive broadcast, cable and digital rights to the Reebok Spartan Race series. It also becomes the excl ...

Tags: Media

07/14/14
SportsBusiness Journal: Legacy of the Cup

The 2014 FIFA World Cup will be remembered as the point where international soccer crossed over into mainstream American culture. There was U.S. player Clint Dempsey kidding around with David Letterman on “The Late Show.” WORLD CUP COVERAGE ...

Tags: Events and Attractions

07/09/14
SportsBusiness Daily Global: CFO Peter Klein Leaves WME-IMG

WME-IMG CFO PETER KLEIN has left the company just six months after he joined it. The former Microsoft CFO is leaving for personal reasons. He will serve in an advisory position and assist WME-IMG co-CEOs ARI EMANUEL and PATRICK WHITESELL in filling his vacated position. Klein last year advised ...

Tags: People and Pop Culture, North America

07/07/14
SportsBusiness Daily: Top NASCAR Teams Form Alliance

The top teams in NASCAR have united to form Race Team Alliance, a business association designed to improve revenue and save costs for Sprint Cup teams. The Race Team Alliance includes Chip Ganassi Racing, Hendrick Motorsports, Joe Gibbs Racing, Michael Waltrip Racing, Richard Childress Racing, Richa ...

Tags: Leagues and Governing Bodies, NASCAR

07/04/14
SportsBusiness Daily Global: Haas Automation Partners With Ferrari

Haas Automation has signed on to sponsor F1’s Scuderia Ferrari team for the remainder of the '14 season and entirety of the '15 season. Financial terms of the agreement were not available. Haas’ logo will be featured on the sidepods of the Ferrari cars beginning this weekend at the Briti ...

Tags: Marketing and Sponsorship, Europe

07/03/14
SportsBusiness Daily: Haas Automation To Sponsor F1's Scuderia Team

Haas Automation has signed on to sponsor F1's Scuderia Ferrari team for the remainder of the '14 season and the entirety of the '15 season. Financial terms of the agreement were not available. Haas’ logo will be featured on the sidepods of the Ferrari cars beginning this weekend at the British ...

Tags: Marketing and Sponsorship, Formula One

07/01/14
SportsBusiness Daily: USSF Drums Up Support For World Cup Team

The U.S. men’s national soccer team's play on the field may be the primary driver of unprecedented American fan interest in this FIFA World Cup, but headed into today's Round of 16 match against Belgium, the U.S. Soccer Federation and its partners have played a significant role in seeding wide ...

Tags: Leagues and Governing Bodies

07/01/14
SportsBusiness Daily Global: IMG Restructures Business Operations

IMG is restructuring its business to create a single IMG Events & Media division that will bring together the formerly separate divisions of IMG Events & Federations, IMG Media and all events in IMG's fashion golf and tennis operations. The company on Monday announced the restructuring in an ...

Tags: People and Pop Culture

06/30/14
SportsBusiness Daily: IMG Creates Single Events & Media Division

IMG is restructuring its business to create a single IMG Events & Media division that will bring together the formerly separate divisions of IMG Events & Federations, IMG Media and all events in IMG's fashion golf and tennis operations. The company today announced the restructuring in an int ...

Tags: People and Pop Culture, IMG

06/30/14
SportsBusiness Journal: Bridgestone likes TOP’s global reach

As Bridgestone Chief Risk Officer Christine Karbowiak scanned the room during the signing ceremony for the company’s Olympic sponsorship earlier this month, she took inventory of the nationalities represented. There were Americans, Germans, Japanese, French, Koreans and people from several oth ...

Tags: Marketing and Sponsorship

06/30/14
SportsBusiness Journal: Lucas Oil extends series deal

Lucas Oil has signed a five-year extension of its title sponsorship of the Pro Motocross Championship, which is managed by NBC Sports. Financial terms of the deal weren’t available. Lucas Oil has sponsored the series since 2009. Its previous deal was valued in the low seven figures annually ...

Tags: Marketing and Sponsorship

06/30/14
SportsBusiness Journal: NASCAR evaluating souvenir row

NASCAR fans call it souvenir row, and for the last three decades, they have gone there to browse for hats and T-shirts at enormous truck rigs carrying their favorite driver’s merchandise. But that tradition may become a thing of the past. NASCAR is in the early phases of re-evaluating its t ...

Tags: Leagues and Governing Bodies

06/26/14
SportsBusiness Daily: USATF To Help Develop New Video App

USA Track & Field today announced an agreement with a tech company to develop a video app that assists amateur competitors with their technique. Coach’s Eye, which was created by software developer TechSmith, analyzes video of a competitor running and provides instant feedback on their tec ...

Tags: ING, Videos, GMAC, Champion, Champions

06/23/14
SportsBusiness Daily: Boutique Hotel Planned For One Daytona

ISC today announced a deal with Shaner Hotels and Prime Hospitality Group to develop a 145-room, boutique hotel at One Daytona, the mixed-use development planned across the street from Daytona Int’l Speedway. Shaner will be the hotel operator and Prime Hospitality Group will be the developer. ...

06/23/14
SportsBusiness Journal: Former Turner exec D’Alba goes to IMG

IMG has tapped a former Turner sales executive, Greg D’Alba, to become the company’s first head of global sales. D'Alba D’Alba, the former president of CNN and Turner digital ad s ...

Tags: Marketing and Sponsorship

06/23/14
SportsBusiness Journal: Learfield buys Sidearm Sports

Learfield Sports is pushing further into the digital business by acquiring Sidearm Sports, a Syracuse, N.Y., company that developed a digital platform used to power more than 500 college websites. Financial terms of the all-cash deal weren’t available. It is the third acquisition Learfield ...

Tags: Colleges

06/23/14
SportsBusiness Journal: Former X Games exec is Dew Tour’s new GM

NBC Sports has hired longtime X Games executive Chris Stiepock to be the Dew Tour’s general manager. The Dew Tour has been without a general manager since Kenny Mitchell left the position last year to join NASCAR. Stiepoc ...

Tags: Events and Attractions

06/23/14
SportsBusiness Journal: Home Depot parking its NASCAR ride

The days of the orange, No. 20 Home Depot car are coming to an end. The company, which has been a primary NASCAR sponsor since 1999, will leave the sport after its contract with Joe Gibbs Racing ends this season, said sources familiar with Home Depot’s plans. The home improvement company&rs ...

Tags: Marketing and Sponsorship

06/18/14
SportsBusiness Daily Global: IMG Hires Greg D'Alba From Turner

IMG has tapped a former Turner sales exec to become the company's first head of global sales. GREG D'ALBA , the former President of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role that will be tasked with selling sponsorships across the c ...

Tags: People and Pop Culture

06/17/14
SportsBusiness Daily: IMG Hires Greg D'Alba From Turner

IMG has tapped a former Turner sales exec to become the company's first head of global sales. GREG D'ALBA , the former President of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role that will be tasked with selling sponsorships across the c ...

Tags: People and Pop Culture, IMG

06/17/14
SportsBusiness Daily: IMG Hires Former Turner Exec D'Alba

IMG has tapped a former Turner sales exec to become the company's first head of global sales. Greg D’Alba , the former president of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role in which he will be tasked with selling sponsorships ...

06/16/14
SportsBusiness Journal: Xfinity, NASCAR in talks for title deal

NASCAR is in advanced talks with Comcast Xfinity about becoming title sponsor of the sport’s secondary series. Nationwide Insurance, which has sponsored the series since 2007, is in the final year of its title sponsorship, and NASCAR has been looking for a replacement sponsor for the Nation ...

Tags: Marketing and Sponsorship

06/16/14
SportsBusiness Journal: Austin delivers crowds to X Games

ESPN’s decision to take Summer X Games to Austin, Texas, for the first time helped energize event attendance and sponsorship but delivered mixed results on TV. The inaugural X Games Austin attracted 160,000 spectators over four days, making it the most attended X Games since 2004 (see chart ...

Tags: Events and Attractions

06/16/14
SportsBusiness Journal: NASCAR expected to lay off more than 20

NASCAR this week is expected to lay off more than 20 employees as part of an ongoing evaluation of its enterprise. The move is part of a series of initiatives being undertaken to improve efficiency and comes after previous evaluations of the company’s production and competition divisions. ...

Tags: Leagues and Governing Bodies

06/16/14
SportsBusiness Journal: Will ESPN’s plans change for soccer?

After spending the better part of three decades helping popularize soccer in the United States, soccer executives are hoping ESPN’s commitment to the beautiful game doesn’t fade. In recent years, the sports network has lost the English-language rights to the sport’s highest-prof ...

Tags: Media

06/09/14
SportsBusiness Journal: Sprint, NASCAR to delay talks

Sprint and NASCAR won’t begin renewal negotiations until next year for title sponsorship of the sport’s top series. Though the partners were slated to open negotiations this year around title rights to the Sprint Cup Series, sources said that Sprint and NASCAR officials have agreed to ...

Tags: Marketing and Sponsorship

06/09/14
SportsBusiness Journal: Rain dampens NASCAR ratings

NASCAR’s TV ratings dropped 10 percent on Fox this season, following a stretch of races that experienced the circuit’s most weather-related delays in seven years. Fox averaged a 4.3 Nielsen rating and 7 million viewers through the first 13 Sprint Cup races of the season compared to a ...

Tags: Media

06/06/14
SportsBusiness Daily: USSA Lands FIS Events In Park City, Aspen

The U.S. Ski and Snowboard Association today was awarded two of int'l skiing’s biggest events. The organization will host the Int'l Ski Federation’s (FIS) '19 World Championships for freestyle, freeskiing and snowboarding in Park City, Utah. The '17 FIS World Cup Finals will take place i ...

06/02/14
SportsBusiness Journal: COTA splits divisions, hires first CMO

Circuit of the Americas is splitting its sales and marketing divisions and bringing on its first full-time chief marketing officer. The Austin, Texas, motorsports facility and concert venue has tapped former Procter & Gamble marketer Dominic Iacono as chief marketer. He will take on responsib ...

Tags: Facilities

06/02/14
SportsBusiness Journal: ESPN signs sponsors as Austin gets ready

ESPN announced last week that it has signed seven sponsors for the Summer X Games, which will make its debut Thursday in Austin, Texas. The company retained top-tier sponsors from 2013, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr ...

Tags: Events and Attractions

06/02/14
SportsBusiness Journal: Memories of '94 World Cup

Twenty years ago, David Sternberg never imagined he’d build a career around soccer. He knew next to nothing about the sport when he took a temporary job with the 1994 World Cup organizing committee. He just wanted to do some sports-related work before he enrolled in business school at UCLA. ...

Tags: In-Depth

06/02/14
SportsBusiness Journal: Bridgestone newest TOP sponsor

Bridgestone has signed on to become a worldwide sponsor of the Olympics in a six-year deal valued at $344 million. The Japan-based tire company is the first new sponsor in The Olympic Partner program signed by the International Olympic Committee since 2010. The Asahi Shimbun, a Japanese publicati ...

Tags: Olympics

05/30/14
On The Ground: 2014 IAS: What's next for sports sponsorship and cross-platform a ...

The Future of Sports Sponsorship Chuck Browning, Farmers Insurance Group Tim Collins, Wells Fargo Dan Jones, Intersport Alex Kaplan, DirecTV Brian Oliver, PGA Tour Social media and mobile technology have become both the present and future of sponsorship activation. A panel of brand mar ...

05/30/14
SportsBusiness Daily: ’14 IAS: Probst Wants Change In Host Selection

USOC Chair Larry Probst on Thursday said he would like to see the IOC change the way it selects Olympic host cities in the future. Speaking during a one-on-one interview at the '14 Intersport Activation Summit in S.F., Probst said he would like to see the 15-member IOC Exec Board select future Olymp ...

Tags: Olympics

05/30/14
SportsBusiness Daily: ’14 IAS: Twitter Amplify Exceeds Expectations

A year after launching its Twitter Amplify service, the social media company has managed to get 70 content providers in nine countries to do more than 100 promotions through the service. The service is exceeding expectations in terms of user engagement, said Laura Froelich, Twitter Amplify Head ...

Tags: Media

05/29/14
SportsBusiness Daily: Probst Eyes Change In Host Selection

USOC Chair Larry Probst  today said he would like to see the IOC change the way it selects Olympic host cities in the future. Speaking during a one-on-one interview at the Intersport Activation Summit in S.F., Probst said he would like to see the 15-member IOC Exec Board select future Olympi ...

05/28/14
SportsBusiness Daily: GMR Creating New Global Consulting Division

GMR Marketing today announced that it has created a global sports and entertainment consulting division. The group will be led by Head of Global Sports & Entertainment JAN KATZOFF and will concentrate on providing strategic direction to brands in North America, Asia Pacific, Europe and Latin ...

Tags: People and Pop Culture, GMR Marketing

05/27/14
SportsBusiness Daily: Bridgestone Signs TOP Deal With IOC Through '20

Bridgestone has signed on to become a worldwide sponsor of the Olympics in a six-year deal valued at $344M. The Japan-based tire company is the first new TOP sponsor signed by the IOC since '10. The Asahi Shimbun, a Japanese publication, first reported the deal. The $344M deal means Bridgestone will ...

Tags: Marketing and Sponsorship, IOC, Bridgestone

05/27/14
SportsBusiness Daily: ESPN Unveils Sponsors For X Games Austin

ESPN is expected to announce today that it has signed seven sponsors for Summer X Games, which will make its debut June 6 in Austin. The company retained top-tier sponsors from '13, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr Pepper ...

Tags: Marketing and Sponsorship, X Games

05/26/14
SportsBusiness Journal: Bristol moves to The Edge for premium

Bristol Motor Speedway will have a new look for its NASCAR Sprint Cup race in August after a $2.5 million renovation that includes replacing lower-level seats with a party deck and loge boxes. The project, which has been several years in the making, comes at a time when tracks across the NASCAR ...

Tags: Facilities

05/26/14
SportsBusiness Journal: ‘Our best days are ahead’

Gary Bettman hasn’t forgotten the worst day of his career. It’s the day in February 2005 when he canceled an entire NHL season. Hundreds of people lost their jobs. Fans became bitter. Sponsors abandoned the sport. The NHL, and Bettman as its commissioner, hit an all-time low. Many ope ...

Tags: Sports Business Awards

05/22/14
On The Ground: Sports Executive of the Year: Gary Bettman, NHL

Gary Bettman took home the highest honor in sports business when he was named Sports Executive of the Year. He accepted the award during the middle of the NHL playoffs and noted that usually he’s handing the Stanley Cup trophy to the league’s champion this time of year, not receiving an ...

Tags: On The Ground

05/22/14
On The Ground: Best in Corporate Consulting, Marketing and Client Services: Team ...

Team Epic became a first-time honoree in the corporate consulting category. The Connecticut-based agency won after picking up two new clients, Wells Fargo and Wendy’s, and retaining and expanding its work with existing clients such as FedEx, Duracell and IBM. Team Epic co-founder Dave Grant: & ...

Tags: On The Ground

05/22/14
On The Ground: Sports Event of the Year: 2014 Bridgestone NHL Winter Classic

The NHL Winter Classic became the first sports event to be recognized twice as Event of the Year. The league took the 2014 edition of the event to Michigan Stadium and played on a snowy day before 105,491, the largest crowd ever gathered for a hockey game. A combined audience of 8.2 million people i ...

Tags: On The Ground

05/21/14
On The Ground: Best in Sports Event and Experiential Marketing: GMR Marketing

For the second time in the history of the Sports Business Awards, GMR Marketing won Best Event and Experiential Marketing. The recognition came in the same year that the Omnicom company successfully merged SportsMark, a longtime leader in sports hospitality experiences, and GMR, an established exper ...

Tags: On The Ground

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