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Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
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Innovation leads to NASCAR deal06 / 17 / 13HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo... |
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NASCAR to open talks with ESPN, Turner
NASCAR opens its exclusive negotiating windows with ESPN and Turner next month, jump-starting a process that will cement the sport’s media relationships for the next decade. The networks will open talks July 1 and have 45 to 60 days to negotiate exclusively for the rights to 23 Sprint Cup r ...
Tags: Media
Daytona stays the course on renovation
Getting marquee sponsorship space at a remodeled Daytona International Speedway won’t be cheap. The track and its parent company, International Speedway Corp., are asking brands to make 10- to 15-year commitments and spend $2 million to $3 million a year for title sponsorship to one of the ...
NBC won’t team with YouTube at Sochi
NBC Sports Group teamed with YouTube to show digital footage of the London Games, but they won’t be working together again in Sochi, Russia. The Olympic rights holder decided not to partner with YouTube again for Olympics coverage online. ...
Tags: Olympics
NASCAR on Fox ratings level off
NASCAR posted its biggest year-over-year ratings increase for the Daytona 500 on Fox, but the sport failed to convert that momentum into an increase in ratings for the early part of the Sprint Cup season. Fox averaged a 4.8 Nielsen rating and 7.8 million viewers through the first 13 races of the ...
Tags: Media
GMR announces moves in consulting
Webber Editor's note: This story is revised from the print editon. GMR Marketing announced recently a number of executive changes that are the first in a series of adjustments the agency plans ...
Tight budgets force military retreat
T here once was a time when you could watch a NASCAR race and see cars representing the Navy, Marines, Army, National Guard and Air Force. But turn on a race today and odds are the only branch of service that will be visible on the hood of a car is the National Guard. The absence of the Army, Na ...
7-Eleven joins Dew Tour
Mountain Dew is bringing 7-Eleven to the Dew Tour this summer. The convenience store chain will be the first retailer to receive pass-through rights to the Dew Tour. Mountain Dew secured that ability when the PepsiCo brand negotiated a new title sponsorship deal with the tour in 2011. Under te ...
NHL Net to access players in Sochi
The NHL has secured initial approval from Olympic broadcast rights holders CBC and NBC for access to players for the NHL Network at hockey venues during the Sochi Games. Sources said the league is expected to receive the same approvals from the International Olympic Committee and International Ic ...
Tags: Media
Surfing tour seeks broadcast partner
The Association of Surfing Professionals is in discussions with a half-dozen international media outlets for rights to its programming and hopes to complete a broadcasting deal in the coming weeks. It’s the first time the ASP has sold its media rights in a single package. In years past, eac ...
Tags: Media
Pantech ends Dew Tour sponsorship
Pantech plans to discontinue its sponsorship of the Dew Tour, leaving the series without an event title sponsor for its first competition of the year in Ocean City, Md. The phone manufacturer signed on with the tour in 2011 in a deal valued at $2 million to $3 million annually. The deal was done ...
