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Tripp Mickle
Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.
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Fans get chance to pick game’s cover driver05 / 21 / 12NASCAR and Activision are borrowing a promotion from EA Sports’ “Madden NFL” game and allowing fans to cast votes for the driver who will grace the cover of its newest video game. The promotion, which launches Wednesday, pits 32 drivers against each other to identify who will be... |
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On-site hospitality an Olympic first
Just 75 yards from London’s Olympic Stadium, a three-story, $12 million temporary structure has been erected to provide the first on-site, corporate hospitality experience at an Olympic Games. The building is the centerpiece of the London Olympic Organizing Committee’s (LOCOG) hospita ...
Tags: Olympics
How Ellison rerigged America's Cup
After winning the America’s Cup in 2010, software billionaire Larry Ellison decided to bring the competition to his home city of San Francisco and, in the process, reshape professional sailing. It was a right he won after his Oracle Racing team bested the previous America’s Cup winner ...
Tags: Events and Attractions
Fifth Third signs deal with Roush
Fifth Third Bank plans to put its number on one of Roush Fenway Racing’s Sprint Cup cars. The Cincinnati-based bank signed a four-race primary sponsorship for Matt Kenseth’s No. 17 car. The multiyear agreement will see it sponsor Kenseth’s car at this weekend’s Sprint All- ...
Supercross series enjoys small gains
The Monster Energy AMA Supercross series managed to increase attendance and ratings this season despite losing five of its top riders to injuries for extended periods. The season, which finished in Las Vegas over the weekend, was one of the best in the sport’s recent history. Total race att ...
NASCAR stays in Vegas
NASCAR plans to toast its champion in Las Vegas for the next three years. NASCAR President Mike Helton speaks during last year’s awards ceremony in Las Vegas. GETTY IMAGES The se ...
IMG to buy stake in Bloomberg Sports
IMG is in talks to invest $6 million to $8 million in Bloomberg Sports, a move that would give the global sports and entertainment company a minority stake in Bloomberg’s fast-growing fantasy and professional sports management group. If completed, the deal will value Bloomberg Sports at mo ...
Tags: Media
USATF hires Siegel as CEO
USA Track & Field last week named Max Siegel, former president of global operations for Dale Earnhardt Inc., its CEO, ending a 19-month search for a new leader. The organization had been without a CEO since Doug Logan was fired in September 2010. ...
NASCAR hires execs for digital
NASCAR has begun filling out the executive team that will oversee its website and digital operations after it takes control of those operations next year from Turner Sports. Marc Jenkins, NASCAR’s vice president of digital media, plans to have as many as six direct reports overseeing the s ...
NBC rivals line up London 2012 sites
Editor's note: This story is revised from the print edition. NBC may own the rights to the Olympic rings, but that won’t stop its competitors from snagging some of the network’s digital audience and advertising dollars. FoxSports.com, Sports Illustrated, USA Today Sports Media ...
Tags: Media
Ganassi signs Bud for Indy 500 entry
Budweiser’s sponsorship of Bobby Rahal put the brand in victory lane at the 1986 Indianapolis 500. Anheuser-Busch hopes Rahal’s son, Graham, can do the same this May. Anheuser-Busch has signed an associate sponsorship with Chip Ganassi Racing that will put its Budweiser brand on the ...
