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SportsBusiness Journal Staff Writer Tripp Mickle

Tripp Mickle

Staff writer Tripp Mickle covers motorsports, action sports and the Olympics.

Featured Story

Innovation leads to NASCAR deal

06 / 17 / 13

HP has signed a three-year sponsorship deal with NASCAR and plans to collaborate with the sanctioning body to develop business solutions it can sell globally. The agreement, which sources valued at $2 million to $3 million annually, makes HP Enterprise Services the sport’s official technolo...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/17/13
NASCAR to open talks with ESPN, Turner

NASCAR opens its exclusive negotiating windows with ESPN and Turner next month, jump-starting a process that will cement the sport’s media relationships for the next decade. The networks will open talks July 1 and have 45 to 60 days to negotiate exclusively for the rights to 23 Sprint Cup r ...

Tags: Media

06/10/13
Daytona stays the course on renovation

Getting marquee sponsorship space at a remodeled Daytona International Speedway won’t be cheap. The track and its parent company, International Speedway Corp., are asking brands to make 10- to 15-year commitments and spend $2 million to $3 million a year for title sponsorship to one of the ...

Tags: Marketing and Sponsorship

06/10/13
NBC won’t team with YouTube at Sochi

NBC Sports Group teamed with YouTube to show digital footage of the London Games, but they won’t be working together again in Sochi, Russia. The Olympic rights holder decided not to partner with YouTube again for Olympics coverage online. ...

Tags: Olympics

06/10/13
NASCAR on Fox ratings level off

NASCAR posted its biggest year-over-year ratings increase for the Daytona 500 on Fox, but the sport failed to convert that momentum into an increase in ratings for the early part of the Sprint Cup season. Fox averaged a 4.8 Nielsen rating and 7.8 million viewers through the first 13 races of the ...

Tags: Media

06/10/13
GMR announces moves in consulting

Webber Editor's note: This story is revised from the print editon. GMR Marketing announced recently a number of executive changes that are the first in a series of adjustments the agency plans ...

Tags: Marketing and Sponsorship

06/03/13
Tight budgets force military retreat

T here once was a time when you could watch a NASCAR race and see cars representing the Navy, Marines, Army, National Guard and Air Force. But turn on a race today and odds are the only branch of service that will be visible on the hood of a car is the National Guard. The absence of the Army, Na ...

Tags: Marketing and Sponsorship

06/03/13
7-Eleven joins Dew Tour

Mountain Dew is bringing 7-Eleven to the Dew Tour this summer. The convenience store chain will be the first retailer to receive pass-through rights to the Dew Tour. Mountain Dew secured that ability when the PepsiCo brand negotiated a new title sponsorship deal with the tour in 2011. Under te ...

Tags: Marketing and Sponsorship

06/03/13
NHL Net to access players in Sochi

The NHL has secured initial approval from Olympic broadcast rights holders CBC and NBC for access to players for the NHL Network at hockey venues during the Sochi Games. Sources said the league is expected to receive the same approvals from the International Olympic Committee and International Ic ...

Tags: Media

06/03/13
Surfing tour seeks broadcast partner

The Association of Surfing Professionals is in discussions with a half-dozen international media outlets for rights to its programming and hopes to complete a broadcasting deal in the coming weeks. It’s the first time the ASP has sold its media rights in a single package. In years past, eac ...

Tags: Media

06/03/13
Pantech ends Dew Tour sponsorship

Pantech plans to discontinue its sponsorship of the Dew Tour, leaving the series without an event title sponsor for its first competition of the year in Ocean City, Md. The phone manufacturer signed on with the tour in 2011 in a deal valued at $2 million to $3 million annually. The deal was done ...

Tags: Marketing and Sponsorship

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