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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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MLB's Unified Commercial Side Hires Uzma Rawn As Senior Dir Of Sales

Published in SportsBusiness Daily on 03 / 25 / 15

The newly unified commercial side of MLB has made it first significant sales hire. UZMA RAWN , who heads Premier Partnerships' N.Y. sales office as VP/Corporate Partnerships, will join MLB as Senior Dir of Sales in a few weeks. Rawn will report to VP/Sponsorship JIM MCCLOUD and sell traditional a...

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Tags: People and Pop Culture, MLB

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SportsBusiness Journal: Column an effort to clarify NBA stance

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: NFL plans Play 60 spots for Thanksgiving

Topping the menu for the NFL’s three Thanksgiving Day games is a spate of new promotional spots supporting the league’s Play 60 anti-youth obesity campaign, with a side dish of new sideline caps from New Era. Looking to capture the T ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Retooled Chase finishes strong

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Tags: Media

SportsBusiness Journal: Van Wagner hires Nelligan Sports trio

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Feigin working to raise bar for Bucks

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Tags: Franchises

SportsBusiness Journal: The Lefton Report: Red Sox head start

T he Boston Red Sox have learned that the roller-coaster ride that has seen the team bounce from last place in 2012 to World Series champions in 2013 and back to last place this year has some advantages. Chief among those is getting an early s ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Panini, Wizards' Wall Sign New Trading Card Deal

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Tags: Marketing and Sponsorship, Panini

SportsBusiness Journal: New site for NBA Store

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Tags: Leagues and Governing Bodies

SportsBusiness Journal: New hospitality for Super Bowl

The newest and perhaps largest piece of Super Bowl inventory exclusively sold by the NFL’s On Location hospitality company is a 1,200-seat “Super Suite” of lower-level end-zone seats at the University of Phoenix Stadium in Glendale, site of the NFL championship game on Feb. 1. ...

Tags: Events and Attractions

SportsBusiness Journal: Omaha Steaks sees sizzle in reality show

Omaha Steaks is normally a heavy buyer of direct mail and digital media, but the purveyor of what’s good on the grill has found a new marketing niche within sports as presenting sponsor of “Tailgate Turnover,” a reality show based ...

Tags: Marketing and Sponsorship

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