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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Launches Campaign Around NFL Rookies, Including Top Picks Goff, Wentz

Published in SportsBusiness Daily on 08 / 24 / 16

With the NFL regular season just over two weeks away, Panini is launching a marketing campaign to back its new exclusive trading-card license with the league. The ads, shot during the NFLPA Rookie Premiere at the L.A. Coliseum by agency Conscious Minds, focus on the top rookies’ preparatio...

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Tags: Marketing and Sponsorship, Panini

More Stories by this Author

03/22/16
SportsBusiness Daily: Fanatics Signs Long-Term Extension With NFL

Sports-licensing e-commerce specialist Fanatics has signed a long-term extension of its NFL rights deal, expanding its online rights and increasing the scope of licensed apparel it can manufacture and sell on NFLShop.com and across Fanatics’ own sites. That includes 15 NFL team sites along wit ...

Tags: Marketing and Sponsorship, NFL

03/21/16
SportsBusiness Daily: Fanatics Extends Of NFL Rights Deal

Sports-licensing e-commerce specialist Fanatics has signed a long-term extension of its NFL rights deal, expanding its online rights and increasing the scope of licensed apparel it can manufacture and sell on NFLShop.com and across Fanatics’ own sites. That include 15 NFL team sites along with ...

03/21/16
SportsBusiness Journal: The Lefton Report: Fighting counterfeiters

W hile knockoffs are a leading indicator of any intellectual property’s worth, counterfeiting has always been the weeds in the licensing garden: the more you do to eliminate the problem, the more the nuisance persists. The proliferation of c ...

Tags: Marketing and Sponsorship

03/16/16
SportsBusiness Daily: T-Mobile Renews MLB Deal For Three Years

T-Mobile has renewed its MLB sponsorship rights for an additional three years. The deal includes title sponsorship to the Home Run Derby, held the night before the MLB All-Star Game. Gillette held the Home Run Derby entitlement last year. T-Mobile last year sponsored the All-Star Game itself. The re ...

Tags: Marketing and Sponsorship, MLB, T Mobile

03/16/16
SportsBusiness Daily: T-Mobile Renews MLB Sponsorship

T-Mobile has renewed its MLB sponsorship rights for an additional three years. The deal includes title sponsorship to the Home Run Derby, held the night before the All-Star Game. T-Mobile last year sponsored the All-Star Game itself. The renewal also includes title rights to a new youth Home Run Der ...

03/15/16
SportsBusiness Daily: NFL Honors Top Licensees

The NFL today honored top licensing performers at its annual Consumer Products Summit in Charlotte. Bed, Bath & Beyond received Retail Activation of the Year for a "homegating" merchandising program across 1,000 stores. Gene Smith 's UPI Marketing won Most Innovative Product for the Fantasy Dra ...

03/14/16
SportsBusiness Daily: NFL Kicks Off Products Summit

The NFL convenes its 14th annual Consumer Products Summit in Charlotte today. Around 100 licensees will have booths at the two-day event to display their licensed NFL wares to general retailers and buyers from team stores. Speakers include Panthers President Danny Morrison , and WD Partners Exec VP ...

03/14/16
SportsBusiness Journal: The Lefton Report: SAP opens up

S AP ’s sports account is in review following the departure of longtime sponsorship chief Chris Burton . With the goal of using sports as a demonstration platform for its business-to-business software and business analytics offerings, SAP ...

Tags: Marketing and Sponsorship

03/10/16
SportsBusiness Daily: NHL's Don Renzulli Stepping Down

NHL Exec VP/Events Don Renzulli turned in his resignation yesterday. Renzulli has been with the NHL since '07. Multiple sources indicated he was leaving to work with former NHL COO John Collins , who left the league in November to become CEO of On Location Experiences, a hospitality company owned ...

03/09/16
SportsBusiness Daily: Jeep, Sunkist Prep Big East Tourney Activation

Chrysler’s Jeep brand and Dr Pepper Snapple Group’s Sunkist orange soda will be the largest marketing activators behind the Big East men's basketball tournament, which tips off today at MSG. Jeep is presenting sponsor of both the women's Big East hoops tourney at DePaul Univ. and th ...

Tags: Marketing and Sponsorship

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