About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Fanatics Lands 10-Year Deal To Manage Merch Sales At NASCAR's "Souvenir Row"

Published in SportsBusiness Daily on 09 / 18 / 14

Leading online sports retailer Fanatics has quietly won a shootout to manage trackside merchandise sales at NASCAR races for the next 10 years. Sources said that Fanatics, NASCAR's e-commerce provider since '03, beat out Legends and Aramark in securing the rights to NASCAR's "Souvenir Row." Motorspo...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories by this Author

03/10/14
SportsBusiness Daily: Target To Sponsor MLB All-Star Game In Minny

Target Field is the site of the ‘14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the one-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for in ...

Tags: Marketing and Sponsorship, Target

03/10/14
SportsBusiness Daily: Target To Sponsor '14 MLB All-Star Game

Target Field is the site of the '14 MLB All-Star Game, and the Minneapolis-based retailer has upped the ante, signing on as a sponsor of the July 15 game. Under the one-year deal, Target will leverage MLB's five-year-old "All Stars Among Us" cause-related program through which fans vote for individu ...

03/10/14
SportsBusiness Journal: Paro to Van Wagner’s consulting business

Industry veteran David Paro has been hired by Van Wagner Sports and Entertainment and charged with helping to expand its consulting business. Paro Named executive vice president, Paro will relocate ...

Tags: Marketing and Sponsorship

03/07/14
SportsBusiness Daily: Jets Hire Ian Lasher; Brian Matthews Joins NFL

See the Free Listing for the New York Jets Longtime ESPN marketer IAN LASHER has been hired as Jets Senior VP/Corporate Sponsorships. Lasher will report to team President NEIL GLAT and head the team's sponsorship and media sales. Lasher's 15 years with ESPN include the last sev ...

Tags: People and Pop Culture, NFL

03/06/14
SportsBusiness Daily: NFL Hires Matthews As Senior VP/Media Sales

The NFL has hired digital ad sales veteran Brian Matthews as its new Senior VP/Media Sales. Matthews is now responsible for selling both NFL Network and NFL digital inventory, reporting to NFL Media COO Brian Rolapp . The move completes a reorganization at the NFL that started last Sept ...

03/05/14
SportsBusiness Daily: Disson's Skating Shows Headed To ABC

Longtime figure-skating marketer  Steve Disson is moving his stable of skating/family entertainment TV shows to ABC, after more than 20 years on NBC. Beginning this fall, four two-hour specials will be taped by IMG Productions for broadcast on ABC via a time buy by Disson Skating and an agreem ...

03/03/14
SportsBusiness Daily: Michael Lynch Leaves ASP

Former Visa sponsorship exec Michael Lynch has left the Association of Surfing Professionals after spending the last year as the organization's Chief Marketing & Revenue Officer. Lynch joined the ASP in April '13 and worked on the organization’s media deals with ESPN and YouTube and titl ...

02/24/14
SportsBusiness Journal: Silver lines up input for media talks

NBA Commissioner Adam Silver has formed a second media committee to engage in the process of the league’s coming media rights talks, marking the latest sign of momentum in the negotiations that are expected to begin in the near term. The n ...

Tags: Leagues and Governing Bodies, Events and Attractions, Media

02/17/14
SportsBusiness Journal: Gatorade had to poach Jordan from Coke

Michael Jordan’s 23-year relationship with Gatorade has been around so long and supported by such artful advertising that most people forget what was at the heart of the deal: Gatorade stole Jordan from Coke. There are dozens of stories about how Gatorade snatched Jordan from Coca-Cola. Eve ...

Tags: Champions

02/17/14
SportsBusiness Journal: Bill Schmidt: Thirst for the deal

B orn the son of a coal miner, in a house built by the company whose coal pit gave the town its name, Bill Schmidt made the unlikeliest of exits on his way to one of the most unlikely of careers. In an area of western Pennsylvania where employment meant coal mines or steel mills, and at a high s ...

Tags: Champions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug