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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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S&E Sponsorship Group Acquired By Dentsu Aegis, Will Be Rebranded As MKTG Canada

Published in SportsBusiness Daily on 12 / 02 / 16

Toronto-based S&E Sponsorship Group has been acquired by Dentsu Aegis and will be integrated into Dentsu Aegis’ experiential/event marketing agency MKTG. The new company will be branded as MKTG Canada. "It came down to people and fit, and they (MKTG) have a real culture of inclusion that's...

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Tags: People and Pop Culture

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