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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
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ESPN near deal to keep Little League06 / 17 / 13ESPN is closing in on an eight-year extension with Little League Baseball that will continue a 50-year relationship that the youth sports organization began with ABC in 1963. The deal is not complete, but both sides have reached broad agreement on most terms that will see ESPN pick up all TV and ... Tags: Media |
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NBA sponsors take activation digital
With the NBA playoffs under way, look for a high volume of the marketing activity from league sponsors to be digitally focused. NBA data shows that more fans are engaging with the league digitally, so much of the marketing will be Web-based. Emilio Collins, the league’s senior vice presiden ...
Dolphins’ Ross, NFL vets launch Insignia
Editor's note: This story is revised from the print edition. Miami Dolphins owner Stephen Ross and three NFL marketing veterans are launching what they are calling a new model of sports and entertainment marketing agency. Ross, along with Matt Higgins, former New York Jets executive vice p ...
NBA owners mull jersey rights
NBA owners are considering three separate jersey designs featuring corporate advertising with estimated values for teams ranging from upward of $20 million a year to about $1 million a year. The issue was discussed in detail in New York at the recent board of governors meetings, where owners wer ...
Panini renews with NFL
Following a tumultuous 2011 NFL season in which the league’s labor difficulties made business difficult, Panini America has renewed its NFL trading card license while also renewing complementary rights with the NFL Players Association. ...
Draft sponsors make their picks
From an “administrative function” staged in hotel ballrooms until deep into the night to this week’s prime-time melodrama televised by both ESPN and NFL Network, the NFL draft has come a long way as an event. Bud ...
Tags: Events and Attractions
High hopes at Xfinity Live!
It’s the first day of the MLB season and at the stadium complex in South Philadelphia, fans are lining up 2 1/2 hours before game time to watch their beloved Phillies. That may not sound that unusual, except that the Phillies opened the season 300 miles west, in Pittsburgh. However loud t ...
Tags: Facilities
Loria’s eye for art key to logo
No fan wants it to happen to their team — not in their backyard. Whenever a pro team introduces a new primary logo, the reaction is immediate, virulent and unmistakably negative. So when the Miami (nee Florida) Marlins’ new logo was leaked last October, much of the digital sport logo ...
Tags: Franchises
Nike scores in Brazil with '16 Olympic deal
Nike has signed a sponsorship agreement with Rio 2016 and the Brazilian national team, scoring a major corporate victory in the race for market share in fast-growing Brazil. The deal gives Nike its first official Olympic organizing committee sponsorship since the 2000 Sydney Games. It represents ...
French soccer at Red Bull Arena
Comcast-Spectacor and its Front Row Marketing subsidiary are bringing one of the top French-league soccer matches to the U.S. this summer. The Trophée des Champions, which marks the start of the French soccer season, will be played at Red Bull Arena on July 28 in Harrison, N.J. The match, ...
Tags: Events and Attractions
Nike scores in Brazil
Nike has signed a sponsorship agreement with Rio 2016 and the Brazilian national team, scoring a major corporate victory in the race for market share in fast-growing Brazil. The deal gives Nike its first official Olympic organizing committee sponsorship since the 2000 Sydney Games. It represents ...
