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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/28/13
Small town, Big Game

Photo by: TERRY LEFTON / STAFF In Ada, Ohio, population 5,947, a small group of fans joined roughly 47 million other people in the U.S. who combined dinner with watching the AFC Championship Game ...

Tags: Events and Attractions, Super Bowl

01/21/13
Emirates deal could land at NBA

Emirates is in talks with the NBA for a leaguewide deal as the airline looks to build out its sports sponsorship portfolio. Both the NBA and CAA Sports’ corporate consulting division, which represents the Dubai-based airline, confirmed the discussions. From the NBA’s side, the lea ...

Tags: Marketing and Sponsorship

01/14/13
Persistence pays off for MLB, T-Mobile

Last week’s announcement of T-Mobile’s three-year Major League Baseball sponsorship had all the glitz, glamour and noise one expects of a news conference at the International Consumer Electronics Show in Las Vegas. Elaborate setting featuring a prototype of T-Mobile cellphone docking ...

Tags: Marketing and Sponsorship

01/14/13
New owner, location for licensing show

The Sports Licensing and Tailgate Show, the industry’s sole remaining licensing exhibition, opens this week with a new owner in Nielsen Expositions, which purchased the show late last year. It will also be held in a bigger location at the Las Vegas Convention Center with an uptick in sales of ...

Tags: Marketing and Sponsorship

01/07/13
NFL House bound for New Orleans

The NFL is bringing back its Super Bowl hospitality venue, NFL House, for a second year.  The high-end spot for corporate sponsors and other NFL business partners, run in conjunction with Sportsmark, returns with a larger footprint and some outdoor space, given New Orleans’ warmer cli ...

Tags: Leagues and Governing Bodies

01/07/13
IMG acquires Catalyst

IMG has acquired New York-based Catalyst Public Relations, adding domestic client PR capabilities for the first time, along with social, digital and content development expertise. Catalyst, which has 35 to 40 employees and clients including Subway, Dick’s Sporting Goods, Under Armour, Timex ...

Tags: Marketing and Sponsorship

12/17/12
MLB rights holder bringing new look

MLB’s biggest licensees introduced new products at a recent show in Las Vegas, and one of the main items is a batting practice cap that will be introduced during spring training from on-field cap rights holder New Era. The new batting pra ...

Tags: Marketing and Sponsorship

12/17/12
NBA sponsors step up on Christmas Day

NBA marketing partners are set to debut activation initiatives around the league’s annual slate of Christmas Day games, which delivers a healthy TV audience and offers a key platform to launch creative and products. “This has become the holiday destination for NBA fans around the worl ...

Tags: Marketing and Sponsorship

12/10/12
Fan Cave going global

Delta Air Lines and Brand USA, an arm of the U.S. Tourism Board, are in as sponsors of the World Baseball Classic, which resumes in March and concludes March 17-19 at AT&T Park in San Francisco. Sponsor assets include venue and virtual signage, along with media on MLB Network, the exclusive Engl ...

Tags: Events and Attractions

12/10/12
Reliant signs on for All-Star

Looking to grab some equity from the 2013 NBA All-Star Game being in its home Houston market, Reliant Energy has signed on as a sponsor. As the largest energy provider in the country’s most competitive energy market, Reliant will support the NBA Jam Session, along with a 5K race and communi ...

Tags: Events and Attractions

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