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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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USOC expects biggest retail Games ever, but keeps eye on goal of a year-round business

Published in SportsBusiness Journal on 06 / 27 / 16

With a broader product line and increased distribution across disparate retail channels, U.S. Olympic Committee officials expect to easily surpass the $100 million in retail sales around the 2012 London Olympics for this summer’s Olympic Games in Rio. But creating a business vibrant enough ...

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Tags: Olympics, Marketing and Sponsorship

More Stories by this Author

02/29/16
SportsBusiness Journal: The Lefton Report: All-Star brand

T here’s still another season to go before Adidas ’ hold on NBA uniform rights ends, but Nike ’s marketing plans behind those rights are already firming up. Licensing industry sources at the NBA All-Star weekend in Toronto conf ...

Tags: Marketing and Sponsorship

02/23/16
SportsBusiness Daily: Snickers To Sponsor WrestleMania 32

Snickers has signed on as presenting sponsor of WrestleMania 32 at AT&T Stadium on April 3. Under the deal, Mars' top-selling candy brand will integrate WWE talent with Snickers’ six year-old “You’re Not You When You're Hungry" campaign, created by BBDO, N.Y., with digital co ...

02/22/16
SportsBusiness Daily: Pilson To Advise IHRA On Rights

The IHRA has retained Pilson Communications to advise the drag-racing circuit, as well as its IDBL National Drag Bike sanctioning body, on TV and digital media rights distribution. Most recently, the IHRA was on MAVTV, but with the larger NHRA moving to Fox Sports after 14 years with ESPN, there co ...

02/22/16
SportsBusiness Journal: Rebrand simplifies name to ‘Wasserman’

Casey Wasserman’s media, marketing and talent representation agency will now be synonymous with his surname. In a rebrand, the 600-person company will now be known simply as “Wasserman.” A new logo with a single “W” accompanies the change for the company, founded in ...

Tags: Marketing and Sponsorship

02/22/16
SportsBusiness Journal: NBA owners near vote on jersey ads

The much-debated league effort to sell corporate logos on NBA jerseys is moving toward a vote among owners after the league’s planning committee, chaired by Philadelphia 76ers owner Josh Harris , revisited the issue starting last July. Le ...

Tags: Events and Attractions

02/22/16
SportsBusiness Journal: Fanatics adds Derby to retail portfolio

Sports e-commerce specialist Fanatics continues to expand its brick-and-mortar retail footprint with the acquisition of retail rights for the Kentucky Derby. Along with e-commerce and a majority of on-site rights for the first leg of the Triple Crown and Churchill Downs merchandise, Fanatics gets ...

Tags: Marketing and Sponsorship

02/22/16
SportsBusiness Journal: Naming rights selling fast

At the height of the recession, naming-rights deals were terribly unpopular across America. A new NFL stadium in New Jersey, built to house the New York Jets and Giants, opened in 2010 without a corporate nameplate, as did the Dallas Cowboys’ $1.3 billion stadium in Arlington, Texas. ...

Tags: In-Depth, Marketing and Sponsorship

02/15/16
SportsBusiness Journal: Will Pepsi return as halftime sponsor?

After sponsoring the Super Bowl halftime show for the past four years, the buzz among sports marketers in San Francisco was whether this will be Pepsi’s final year attaching its name to the high-profile event. Coldplay was the featured act during this year’s show, but it was clear tha ...

Tags: Super Bowl

02/15/16
SportsBusiness Journal: Katzoff to exit GMR Marketing

After a triumphant Super Bowl, during which GMR Marketing served 14 clients in San Francisco with more than 400 employees, Jan Katzoff, the agency’s head of global sports and entertainment consulting, is moving on. Katzoff’s last day with the firm will be March 1. Adam Lippard will su ...

Tags: Marketing and Sponsorship, People and Pop Culture

02/11/16
SportsBusiness Daily: NBPA Hosting House During ASG Weekend

The NBPA is flexing its marketing muscles during All-Star Weekend with a "OneCourt" players house and union HQ at Toronto's Thompson Hotel. More than 15 companies have signed on as sponsors. NBPA CMO Jordan Schlachter said sponsors receive signage, sampling opportunities, interaction with NBA player ...

Tags: Marketing and Sponsorship, NBA

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