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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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McDonald's Rolling Out Three Separate Promos To Mark Second Year As NFL Sponsor

Published in SportsBusiness Daily on 08 / 26 / 14

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

03/06/14
SportsBusiness Daily: NFL Hires Matthews As Senior VP/Media Sales

The NFL has hired digital ad sales veteran Brian Matthews as its new Senior VP/Media Sales. Matthews is now responsible for selling both NFL Network and NFL digital inventory, reporting to NFL Media COO Brian Rolapp . The move completes a reorganization at the NFL that started last Sept ...

03/05/14
SportsBusiness Daily: Disson's Skating Shows Headed To ABC

Longtime figure-skating marketer  Steve Disson is moving his stable of skating/family entertainment TV shows to ABC, after more than 20 years on NBC. Beginning this fall, four two-hour specials will be taped by IMG Productions for broadcast on ABC via a time buy by Disson Skating and an agreem ...

03/03/14
SportsBusiness Daily: Michael Lynch Leaves ASP

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02/24/14
SportsBusiness Journal: Silver lines up input for media talks

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Tags: Leagues and Governing Bodies, Events and Attractions, Media

02/17/14
SportsBusiness Journal: Gatorade had to poach Jordan from Coke

Michael Jordan’s 23-year relationship with Gatorade has been around so long and supported by such artful advertising that most people forget what was at the heart of the deal: Gatorade stole Jordan from Coke. There are dozens of stories about how Gatorade snatched Jordan from Coca-Cola. Eve ...

Tags: Champions

02/17/14
SportsBusiness Journal: Bill Schmidt: Thirst for the deal

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Tags: Champions

02/10/14
SportsBusiness Daily: All Nippon Airways Sponsoring Tanaka Coverage

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02/10/14
SportsBusiness Journal: NBA tech partners take All-Star lead

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Tags: Marketing and Sponsorship

01/31/14
SportsBusiness Daily: Temporary NFL Shop Staying Open

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01/31/14
SportsBusiness Daily: McLoughlin Talks Super Bowl XLVIII

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Tags: Seattle Seahawks, People and Pop Culture

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