About The Author
Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
Upcoming Conferences and Events
Featured Story
Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
More Stories by this Author
YES at 10: Born in a battle
YES at 10: Escalating sports rights. Explosion of sports channels. High-cost regional sports networks. Many in the industry trace these to 10 years ago this spring when YES Network launched in the New York market. In its decade of exis ...
Tags: Media
SNY takes campaign to Yankees fans
The rivalry between the Mets and Yankees is always smoldering in New York, but it has cooled in recent years, since the Mets haven’t fielded a winning team since 2008. But this season’s brand campaign for the Mets’ SportsNet New York regional sports network should rekindle competit ...
Tags: Media
NBA sponsors take activation digital
With the NBA playoffs under way, look for a high volume of the marketing activity from league sponsors to be digitally focused. NBA data shows that more fans are engaging with the league digitally, so much of the marketing will be Web-based. Emilio Collins, the league’s senior vice presiden ...
Dolphins’ Ross, NFL vets launch Insignia
Editor's note: This story is revised from the print edition. Miami Dolphins owner Stephen Ross and three NFL marketing veterans are launching what they are calling a new model of sports and entertainment marketing agency. Ross, along with Matt Higgins, former New York Jets executive vice p ...
NBA owners mull jersey rights
NBA owners are considering three separate jersey designs featuring corporate advertising with estimated values for teams ranging from upward of $20 million a year to about $1 million a year. The issue was discussed in detail in New York at the recent board of governors meetings, where owners wer ...
Panini renews with NFL
Following a tumultuous 2011 NFL season in which the league’s labor difficulties made business difficult, Panini America has renewed its NFL trading card license while also renewing complementary rights with the NFL Players Association. ...
Draft sponsors make their picks
From an “administrative function” staged in hotel ballrooms until deep into the night to this week’s prime-time melodrama televised by both ESPN and NFL Network, the NFL draft has come a long way as an event. Bud ...
Tags: Events and Attractions
High hopes at Xfinity Live!
It’s the first day of the MLB season and at the stadium complex in South Philadelphia, fans are lining up 2 1/2 hours before game time to watch their beloved Phillies. That may not sound that unusual, except that the Phillies opened the season 300 miles west, in Pittsburgh. However loud t ...
Tags: Facilities
Loria’s eye for art key to logo
No fan wants it to happen to their team — not in their backyard. Whenever a pro team introduces a new primary logo, the reaction is immediate, virulent and unmistakably negative. So when the Miami (nee Florida) Marlins’ new logo was leaked last October, much of the digital sport logo ...
Tags: Franchises
Nike scores in Brazil with '16 Olympic deal
Nike has signed a sponsorship agreement with Rio 2016 and the Brazilian national team, scoring a major corporate victory in the race for market share in fast-growing Brazil. The deal gives Nike its first official Olympic organizing committee sponsorship since the 2000 Sydney Games. It represents ...
