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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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UCLA, Under Armour Reach Apparel Deal Worth Near $20M Annually

Published in SportsBusiness Daily on 05 / 24 / 16

Under Armour will unveil a landmark footwear and apparel deal with UCLA today that will be the most lucrative in college sports, according to industry sources. The Bruins’ new deal in annual cash, signing bonus and gear is expected to surpass the massive 15-year, $252M deal Ohio State signed w...

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More Stories by this Author

02/04/16
SportsBusiness Daily: Bridgestone Renews NFL Sponsorship

Bridgestone Tires, an NFL corporate sponsor since '07, has renewed its marketing rights with the league for an additional five years. Bridgestone VP/Consumer Marketing Phil Pacsi said that the NFL sponsorship has helped Bridgestone achieve increases in overall brand perception and purchase intent. " ...

Tags: Marketing and Sponsorship, NFL, Bridgestone

02/03/16
SportsBusiness Daily: Bridgestone Renews NFL Sponsorship

Bridgestone Tires, an NFL corporate sponsor since '07, has renewed its marketing rights with the league for an additional five years. Bridgestone VP/Consumer Marketing Phil Pacsi said that the NFL sponsorship has helped Bridgestone achieve increases in overall brand perception and purchase intent ...

02/01/16
SportsBusiness Journal: Retailers betting on Broncos

There is a unanimous choice among retailers as to which team will generate the most licensed merchandise sales if it wins Super Bowl 50: Denver. “Peyton Manning going for one last win is clearly the best story for sales,” said Milt Arenson, FMI president and CEO. “Broncos fans t ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
SportsBusiness Journal: Merch sales expected to set record

It’s bigger and more posh than ever, and all the gold within should produce an unprecedented shimmer. Sure, it’s Super Bowl 50, so the same might be said of nearly everything tied to the championship this week in San Francisco. This year’s licensed-product area at the NFL Experi ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
SportsBusiness Journal: Parties still crank it up

This will likely be the last year DirecTV will celebrate its brand at the Super Bowl. The AT&T acquisition has most betting that the DTV brand will disappear, but its 9-year-old party, which has grown from a beach bash on Miami Beach to a series of ticketed concerts this year, will undoubtedly l ...

Tags: Super Bowl, Events and Attractions

02/01/16
SportsBusiness Journal: No shortage of options for hospitality

The convergence of two potent forces — San Francisco’s reputation as one of America’s leading tourism destinations, and the NFL’s relentless hype around Super Bowl 50 — made this a goldmine for hospitality providers. ...

Tags: Super Bowl

02/01/16
SportsBusiness Journal: Sponsors go deep on activation

NFL corporate sponsors are once again attempting a near-impossible task: cutting through the barrage of marketing messages in a Super Bowl host city. Visa’s downtown San Francisco headquarters will be lit up nightly with dig ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
SportsBusiness Journal: ‘NFL Honors’ grows into marquee event

Difficult as it is to believe, five years ago, the NHL had an annual televised awards show and the NFL did not. The NFL’s biggest awards were adjudicated by The Associated Press and awarded with all the glory and impact a press release could deliver. In 2011, league officials were looking t ...

Tags: Events and Attractions, Super Bowl

02/01/16
SportsBusiness Journal: Super Bowl I: Cheap seats

N obody goes to the Super Bowl today on a whim. But 50 years ago, that’s how Edward McNally, now a Manhattan attorney, got to see the first Super Bowl live. As a 10-year-old from Chicago, where his father was a surgeon for the Blackhawks, McNally was a last-minute sub for his mom on a trip to ...

Tags: Super Bowl

02/01/16
SportsBusiness Journal: Bay Area provides foodie Super Bowl

Michael Mina Restaurant in San Francisco will feature an ultra-exclusive, $10,000 apiece, six-course feast for the Culinary Kickoff benefit. Mina will be joined by other high-profile chefs. Photos by:  MICHAE ...

Tags: Events and Attractions, Super Bowl

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