About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

03/03/14
SportsBusiness Daily: Michael Lynch Leaves ASP

Former Visa sponsorship exec Michael Lynch has left the Association of Surfing Professionals after spending the last year as the organization's Chief Marketing & Revenue Officer. Lynch joined the ASP in April '13 and worked on the organization’s media deals with ESPN and YouTube and titl ...

02/24/14
SportsBusiness Journal: Silver lines up input for media talks

NBA Commissioner Adam Silver has formed a second media committee to engage in the process of the league’s coming media rights talks, marking the latest sign of momentum in the negotiations that are expected to begin in the near term. The n ...

Tags: Leagues and Governing Bodies, Events and Attractions, Media

02/17/14
SportsBusiness Journal: Gatorade had to poach Jordan from Coke

Michael Jordan’s 23-year relationship with Gatorade has been around so long and supported by such artful advertising that most people forget what was at the heart of the deal: Gatorade stole Jordan from Coke. There are dozens of stories about how Gatorade snatched Jordan from Coca-Cola. Eve ...

Tags: Champions

02/17/14
SportsBusiness Journal: Bill Schmidt: Thirst for the deal

B orn the son of a coal miner, in a house built by the company whose coal pit gave the town its name, Bill Schmidt made the unlikeliest of exits on his way to one of the most unlikely of careers. In an area of western Pennsylvania where employment meant coal mines or steel mills, and at a high s ...

Tags: Champions

02/10/14
SportsBusiness Daily: All Nippon Airways Sponsoring Tanaka Coverage

In what is undoubtedly a precursor to a number of Japanese brands buying Yankees advertising and marketing inventory, All Nippon Airways (ANA) has purchased the presenting sponsorship position on a rebroadcast tonight on YES Network of a '13 game pitched by Masahiro Tanaka , which will get two ...

02/10/14
SportsBusiness Journal: NBA tech partners take All-Star lead

Technology partners lead the activation around this week’s NBA All-Star Weekend in New Orleans. SAP is helping fans attending the league’s Jam Session event share their experiences across social media by giving them RFID when they enter the fan fest. First-year NBA sponsor Samsung ...

Tags: Marketing and Sponsorship

01/31/14
SportsBusiness Daily: Temporary NFL Shop Staying Open

The temporary 36,000-square-foot NFL Shop operated by Lids in Macy's flagship Herald Square store will be held over for another week. Lids Marketing VP John DeWaal said this afternoon that the pop-up licensed product emporium will not close until the weekend after Super Bowl. " It's been crazy her ...

01/31/14
SportsBusiness Daily: McLoughlin Talks Super Bowl XLVIII

Seahawks President PETER MCLOUGHLIN spent more than two decades at Anheuser-Busch before leaving to join the NFL franchise in '10. Slightly more than three years later, his team is one win away from a Super Bowl title. McLoughlin sat down with THE DAILY in advance of Sunday's game. Q : You m ...

Tags: Seattle Seahawks, People and Pop Culture

01/29/14
SportsBusiness Daily: New Video Boards Coming To The Linc

As part of a $125M renovation of Lincoln Financial Field, the Eagles have signed a deal under which Panasonic will replace the stadium's electronic signage, including the stadium's two massive end zone video boards, with state-of-the art HD boards totaling more than 9,400 square feet. Panasonic beat ...

Tags: Facilities, Philadelphia Eagles, Panasonic

01/29/14
SportsBusiness Daily: Eagles Sign Panasonic As Stadium Partner

As part of a $125M renovation of Lincoln Financial Field, the Eagles have signed a deal under which Panasonic will replace the stadium's electronic signage, including two massive end zone video boards, with state-of-the-art HD boards totaling over 9,400 square feet. Panasonic beat out Sony and ...

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