About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Lady Gaga Set To Headline Super Bowl Halftime; Pepsi Marketing Plans To Come

Published in SportsBusiness Daily on 09 / 22 / 16

Lady Gaga will indeed be the halftime show headliner at Super Bowl LI after reports first popped up last week that she would perform at the game in Houston. Sources said that Gaga will be confirmed by Fox on Sunday during its NFL programming, most likely during its pregame show. Fox will televi...

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Tags: Events and Attractions, NFL, PepsiCo

More Stories by this Author

04/25/16
SportsBusiness Journal: Sponsors boost activation at Draft Town

The NFL is estimating more than 200,000 fans will move through its Draft Town in and around Grant Park this week as Chicago hosts the NFL draft for the second straight season, and the league’s business partners are finalizing their activation playbooks. Tracie Rodburg, NFL vice president of ...

Tags: Marketing and Sponsorship, Events and Attractions

04/25/16
SportsBusiness Journal: Next league for jersey ads?

With the NBA crossing the Rubicon by selling ad space on jerseys, the obvious question that follows is, Who will be next among the big stick-and-ball leagues? Certainly we know who’s not at the head of the line as far as selling ads on uniforms. “That’s NOT something that&rs ...

Tags: Leagues and Governing Bodies

04/18/16
SportsBusiness Journal: The Lefton Report: Colorful catchers

F inding a blank canvas on a field where pro sports are played is about as easy as finding someone with no opinion on Donald Trump’s candidacy. However, when the independent Atlantic League opens its baseball season April 21, that’s wh ...

Tags: Marketing and Sponsorship

04/11/16
SportsBusiness Journal: Building a culture

After six years as a former minority owner of the then New Jersey Nets and now approaching his third year as Florida Panthers owner, Vincent Viola insists that he knows only as much about sports as any “super fan.” But ask him about the lessons of team ownership and he answers with the t ...

Tags: In-Depth, World Congress of Sports

04/11/16
SportsBusiness Journal: Mets’ big offseason follows winning year

Following their first World Series appearance in 15 years, the New York Mets are opening their 2016 season with a slate of results off the field that are just as impressive. As of last week, full-season and full-season-equivalent ticket sales have doubled, despite a price hike that averaged just ...

Tags: Franchises

04/11/16
SportsBusiness Journal: Big East: Title will draw interest

While the Big East Conference name is 37 years old, the “new” Big East, which acquired that name from what is now the American Athletic Conference, is only 3 years old. “Big East II” was founded in 2013 by non-football schools that broke off from the old Big East, so the p ...

Tags: Colleges

04/11/16
SportsBusiness Journal: For Parkes, time right to end MLB run

Jacqueline Parkes became MLB's CMO in 2008. Photo by: GETTY IMAGES Jacqueline Parkes, departing chief marketing officer for Major League Baseball, said last week she reached a career “inflect ...

Tags: Leagues and Governing Bodies

04/11/16
SportsBusiness Journal: The Lefton Report: College landscape

W e’ve witnessed some years of a roiling college sports landscape that’s included massive conference shifts and defections. At the same time, we’ve seen and noted acquisition and consolidation within the marketing agencies servin ...

Tags: Marketing and Sponsorship

04/06/16
SportsBusiness Daily: Longtime NFL Licensing Exec Leo Kane Leaving

NFL Senior VP/Consumer Products LEO KANE , one of the most powerful figures in sports licensing and one of the league’s most tenured execs, is leaving after approximately 23 years with the league. Kane’s impending departure was made official last week at the close of the NFL's fiscal ye ...

Tags: People and Pop Culture, NFL

04/05/16
SportsBusiness Daily: Villanova Gear Selling Briskly

Fanatics.com reports that as of 2:00pm ET, championship merchandise sales for Villanova’s men’s basketball team had exceeded sales of Duke for the same time period last year and were on track to surpass sales for the entire day after the NCAA final game. Top-selling items are two champio ...

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