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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Group building commercial platform for hockey’s Hobey Baker Award

Published in SportsBusiness Journal on 12 / 05 / 16

Hockey’s Hobey Baker Award is trying to develop some marketing muscles. The award has been presented annually since 1981 honoring the NCAA’s top hockey player. Like the Heisman Trophy, it’s owned by a foundation. Unlike the Heisman, it has rarely, if ever, been exploited commerc...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Daily: Eagles Make Toyota First Auto Sponsor Since '08

With the Eagles opening training camp this week, the team has signed Toyota, in the form of the local Tri-State Toyota Dealers Association, to a multiyear sponsorship deal. The principal asset will be Toyota branding on the team's practice facility press conference backdrop. Activation will fea ...

Tags: Marketing and Sponsorship, Toyota, Philadelphia Eagles

SportsBusiness Journal: The Lefton Report: Break the Link

N aming rights for the Seattle stadium that houses the NFL Seahawks and the MLS Sounders are coming to market. We’re told that the Seahawks will handle the sales internally and that they already are proceeding with due diligence on the pro ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Don’t laugh: Mascot HOF looks like a go

The latest sign that mascots are more than just silly business? A planned Mascot Hall of Fame in Whiting, Ind., has signed its first corporate sponsor and has enough municipal funding that groundbreaking is scheduled for the fall, perhaps as soon as September. The three-story, 25,000-square ...

Tags: Events and Attractions

SportsBusiness Daily: Wines Commemorate 76ers' Titles

The 76ers and Chaddsford Wineries today are releasing the first of a three-bottle set of wines commemorating the franchise’s three NBA titles. The first wine in the team's “Banner Series” is dedicated to the '82-83 NBA Championship Team and priced at $24.99, with 10% of the pr ...

SportsBusiness Journal: ASG a local hero, but profile slips

A giant flag and a military flyover were part of the All-Star Game pregame at Petco Park. Photo by: GETTY IMAGES Perhaps more than ...

Tags: Events and Attractions

SportsBusiness Journal: A-B pours it on with NFL team logo cans

After seeing dramatic sales increases last season in markets where it sold Bud Light in team-logoed cans, Anheuser-Busch is doubling down on its exclusive NFL rights. League marks will be the centerpiece of the brewer’s national marketing campaign and packaging this season. It will feature ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Record Sales At ASG FanFest Shop

The MLB All-Star Game produced record sales at the 35,000-square-foot merchandise shop within MLB FanFest at the San Diego Convention Center. The MLB.com Shop presented by MasterCard broke previous sales records from the '07 FanFest shop in S.F. an ...

SportsBusiness Daily: MLB Breaking World Baseball Classic Ads

The day before its All-Star Game, MLB is breaking a marketing campaign behind next year's World Baseball Classic. Spots running during tonight's Home Run Derby on ESPN and tomorrow's All-Star Game on Fox will be in English and Spanish, and they also will be available on digital and social ...

SportsBusiness Daily: New Era Opening Store At L.A. Live

New Era is opening a branded store at L.A. Live under a founding sponsorship agreement it has signed with AEG. The 3,160-square-foot New Era D-Lab store is scheduled to open in the Staples Center on Dec. 1, and it will include a variety of customization options for customers. Under the deal, N ...

SportsBusiness Journal: Company Watch: Outerstuff

Founder/CEO Sol Werdiger and executive vice president Stephen Werdiger operate Outerstuff from the Garment District. Photos by: TERRY LEFTON / STAFF (2) ...

Tags: Marketing and Sponsorship

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