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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/20/15
SportsBusiness Journal: The Lefton Report: Women’s cocktail hour

I t started four years ago at an IMG World Congress of Sports, when five female sports marketers in a Miami hotel lobby were looking for a watering hole nearby. Crossing a downtown street, they were joined by three more women. By the time they loc ...

Tags: Marketing and Sponsorship

04/16/15
SportsBusiness Daily: Nike Close To Taking Over NBA Apparel Rights

Nike is close to securing a long-term NBA uniform rights deal. Sources said the framework for a deal has been reached, the outline of which will be presented to ownership today in N.Y. during a meeting of the Exec Committee and tomorrow before the full NBA BOG. Multiple sources said that while the t ...

Tags: Marketing and Sponsorship, Nike, NBA

04/15/15
SportsBusiness Daily: Sponsors Activate Around Stanley Cup Playoffs

NHL sponsors are readying activation as the Stanley Cup Playoffs open tonight in Montreal, Nashville, Vancouver and DC. As the league continues its effort to make the playoffs an “April/May/June Madness” similar to the NCAA hoops festivities in March, Samsung is sponsoring a playoff brac ...

Tags: Marketing and Sponsorship, NHL

04/13/15
SportsBusiness Journal: Pepsi takes over as NBA sponsor

Editor’s note: This story is revised from the print edition. PepsiCo has signed a five-year NBA deal, making it one of the league’s largest sponsors and ending a 29-year relationship between Coke and the NBA. The deal includes Pepsi’s extensive portfolio of salty snacks, ...

Tags: Marketing and Sponsorship

04/13/15
SportsBusiness Journal: The Lefton Report: NFL and daily fantasy

I n 25 years chronicling marketing and sports marketing, we’ve never seen any organization leverage its size and strength as well as the NFL. Surely, most of that potency stems from standing atop a tower of strength for so long. So we&rsq ...

Tags: Marketing and Sponsorship

04/07/15
SportsBusiness Daily: Ortiz To Appear On Maine Lottery Tickets

Red Sox DH David Ortiz later this week will become the first MLBer to appear on a state lottery ticket. The Maine Lottery will put tickets on sale Thursday at its 1,300 retail locations and the image of Big Papi will appear on them, something permissible by MLB rules starting this season. MLB has l ...

Tags: MLB Season Preview, Boston Red Sox

04/06/15
SportsBusiness Daily: Mets Seeing Upticks In Most Business Metrics

The Mets have added millions of dollars in new advertising inventory for the start of the ’15 season, including a new and larger scoreboard, a new LED ribbon and a new LED sign outside Citi Field facing the Grand Central Parkway. Given the optimism surrounding the team, it should be no surpris ...

Tags: MLB Season Preview, New York Mets

04/06/15
SportsBusiness Journal: The Lefton Report: S.F. naming rights

T he Golden State Warriors’ proposed $500 million privately funded waterfront arena in San Francisco’s Mission Bay neighborhood has not passed all the necessary approval hurdles, but sources tell us CAA Sports is nonetheless quietly ...

Tags: Marketing and Sponsorship

04/06/15
SportsBusiness Journal: ESPN to buy stake in DraftKings

RELATED STORY : • Jan. 5: ESPN eyes getting into daily games The stakes in daily fantasy keep getting bigger. DraftKings is close to getting significant financial backing from arguably the most powerful brand in sports: ESPN. Industry sources said ESPN has agreed to invest hun ...

Tags: Media, Finance, Marketing and Sponsorship

04/06/15
SportsBusiness Journal: CFL growth ‘has to make business sense’

From an original pool of more than 100 candidates, four-year CBC executive Jeffrey Orridge was recently named the next commissioner of the Canadian Football League. A New Yorker with experience at Reebok and USA Basketball, Orridge will start with ...

Tags: Leagues and Governing Bodies

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