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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

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On The Ground: ESPN agrees to buy stake in DraftKings

The stakes in daily fantasy keep getting bigger. DraftKings is close to getting significant financial backing from arguably the most powerful brand in sports: ESPN. Industry sources said ESPN has agreed to invest hundreds of millions of dollars for up to a 20 percent stake in DraftKings. The m ...

Tags: ESPN, ING, GE, CES, Media, ATT, Ping, And 1, GMAC, UPS, NHL, MLB, NBA, NFL, Comcast Corp., NBC, Dell, Walt Disney

SportsBusiness Daily: Comcast-Spectacor Shuttering Front Row Marketing

Comcast-Spectacor’s Front Row Marketing Services sales unit has been shuttered. The venue sponsorship division of Front Row, led by Senior VP BRYAN FUREY , is being absorbed in sister company Global Spectrum. Front Row’s high-visibility analytics department is also closed, and Senior VP ...

Tags: People and Pop Culture, Comcast-Spectacor

SportsBusiness Daily: United Extends Deal With N.Y. Marathon

Longtime TCS New York City Marathon sponsor United Airlines has renewed its sponsorship with N.Y. Road Runners. Along with continuing rights to the premier running event, which will be held Nov. 2, the new deal includes entitlement to the New York City Half-Marathon on March 15. Also included in th ...

Tags: Marketing and Sponsorship, New York Road Runners

SportsBusiness Daily: Panini Signs Mariota Card Deal

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

SportsBusiness Daily: Curry Signs Deal For Coaching Site CoachUp

Warriors G Stephen Curry has signed an endorsement deal with coaching site CoachUp. The agreement that gives Curry equity in the site, which represents 13,000 coaches available for private instruction in a variety of team and individual sports. CoachUp Founder & President Jordan Fliegel sai ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report: Next NBA apparel deal

D uring the recent NBA All-Star festivities in New York City, we asked both the league and licensee side about the NBA apparel deal and were told it was too early to give much consideration to a deal that doesn’t expire until 2017. A month o ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: MLB Hires Uzma Rawn As Senior Dir Of Sales

The newly unified commercial side of MLB has made it first significant sales hire. UZMA RAWN , who heads Premier Partnerships' N.Y. sales office as VP/Corporate Partnerships, will join MLB as Senior Dir of Sales in a few weeks. Rawn will report to VP/Sponsorship JIM MCCLOUD and sell traditional a ...

Tags: People and Pop Culture, MLB

SportsBusiness Journal: MLB's new power brokers

Photo by: Getty Images W ho are some of the key influencers and power brokers in baseball under new Commissioner Rob Manfred? Manfred’s arrival as the league’s 10th commissioner, succeeding the ...

Tags: In-Depth, MLB Season Preview

SportsBusiness Journal: Ravens, Rams sign with FanDuel

O ne NFL team after another continues to sign deals with daily fantasy providers, though some are waiting for marketing restrictions on the category to be eased, a topic to be discussed at this week’s NFL meetings in Arizona. The Baltimo ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: NYC FC Earns $13.60 Per Cap In Home Debut

The home debut of NYC FC yesterday produced what some officials at Yankee Stadium were calling a record cash register ring for a regular-season MLS game. An MLS official did confirm that the numbers were in fact a record for the league. Around $500,000 in NYC FC merchandise was sold, with a per cap ...

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