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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

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Tags: Marketing and Sponsorship, Los Angeles Lakers

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03/07/17
SportsBusiness Daily: Tanduay To Sponsor Nets, Barclays Center

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03/06/17
SportsBusiness Journal: Lefton Report: Pepsi challenge

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03/06/17
SportsBusiness Journal: Warriors give PSLs hard look

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Tags: Franchises

03/06/17
SportsBusiness Journal: Lefton Report: Retail hand-wringing

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Tags: Marketing and Sponsorship

03/03/17
SportsBusiness Daily: NFL Sponsors Activating At Combine

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03/01/17
SportsBusiness Daily: Geoff Reiss Joins AOL As Sports GM

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02/27/17
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Tags: Leagues and Governing Bodies

02/27/17
SportsBusiness Journal: Hornets wondering what might have been

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Tags: Events and Attractions

02/27/17
SportsBusiness Journal: More NBA teams sign jersey sponsors

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