About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Lady Gaga Set To Headline Super Bowl Halftime; Pepsi Marketing Plans To Come

Published in SportsBusiness Daily on 09 / 22 / 16

Lady Gaga will indeed be the halftime show headliner at Super Bowl LI after reports first popped up last week that she would perform at the game in Houston. Sources said that Gaga will be confirmed by Fox on Sunday during its NFL programming, most likely during its pregame show. Fox will televi...

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Tags: Events and Attractions, NFL, PepsiCo

More Stories by this Author

SportsBusiness Journal: Sponsors boost activation at Draft Town

The NFL is estimating more than 200,000 fans will move through its Draft Town in and around Grant Park this week as Chicago hosts the NFL draft for the second straight season, and the league’s business partners are finalizing their activation playbooks. Tracie Rodburg, NFL vice president of ...

Tags: Marketing and Sponsorship, Events and Attractions

SportsBusiness Journal: Next league for jersey ads?

With the NBA crossing the Rubicon by selling ad space on jerseys, the obvious question that follows is, Who will be next among the big stick-and-ball leagues? Certainly we know who’s not at the head of the line as far as selling ads on uniforms. “That’s NOT something that&rs ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: The Lefton Report: Colorful catchers

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Building a culture

After six years as a former minority owner of the then New Jersey Nets and now approaching his third year as Florida Panthers owner, Vincent Viola insists that he knows only as much about sports as any “super fan.” But ask him about the lessons of team ownership and he answers with the t ...

Tags: In-Depth, World Congress of Sports

SportsBusiness Journal: Mets’ big offseason follows winning year

Following their first World Series appearance in 15 years, the New York Mets are opening their 2016 season with a slate of results off the field that are just as impressive. As of last week, full-season and full-season-equivalent ticket sales have doubled, despite a price hike that averaged just ...

Tags: Franchises

SportsBusiness Journal: Big East: Title will draw interest

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Tags: Colleges

SportsBusiness Journal: For Parkes, time right to end MLB run

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Tags: Leagues and Governing Bodies

SportsBusiness Journal: The Lefton Report: College landscape

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Tags: Marketing and Sponsorship

SportsBusiness Daily: Longtime NFL Licensing Exec Leo Kane Leaving

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Tags: People and Pop Culture, NFL

SportsBusiness Daily: Villanova Gear Selling Briskly

Fanatics.com reports that as of 2:00pm ET, championship merchandise sales for Villanova’s men’s basketball team had exceeded sales of Duke for the same time period last year and were on track to surpass sales for the entire day after the NCAA final game. Top-selling items are two champio ...

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