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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Harman Sponsors NBA In Headphone, Speaker, Audio Categories

Published in SportsBusiness Daily on 09 / 17 / 14

Audio conglomerate Harman this afternoon will announce a sponsorship deal with the NBA for its JBL brand at the Harman flagship store in midtown Manhattan. Under the deal, Harman becomes the official headphone, speaker, and audio partner of the NBA. Marketing wars in the $2.3B personal headphone cat...

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