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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Eagles To Remain On Entercom's WIP-FM Under Seven-Year Deal

Published in SportsBusiness Daily on 11 / 21 / 17

The Eagles will remain on WIP-FM with a new seven-year deal signed with Entercom, whose recent merger with CBS Radio gave it 225 stations nationwide. Eagles games have been on WIP for the past 25 years. Entercom Sports President Mike Dee said the new deal will have a bigger focus on ancillary prog...

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More Stories by this Author

07/27/17
SportsBusiness Daily: Boomer Esiason Promoting Indoor Sausage Grill

CBS NFL analyst Boomer Esiason has signed a multiyear deal to endorse the Johnsonville Sizzling Sausage Grill, which is specifically aimed at cooking indoors. A pair of TV ads, shot last month in New Jersey, will begin airing next month, one of which shows Esiason playing hockey. The ...

Tags: Marketing and Sponsorship

07/25/17
SportsBusiness Daily: PepsiCo Lands Redskins Soft Drink Sponsorship

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins we ...

Tags: Marketing and Sponsorship, Washington Redskins, PepsiCo

07/25/17
SportsBusiness Daily: Pepsi Becomes Redskins' New Soft Drink Sponsor

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins w ...

07/17/17
SportsBusiness Journal: The Lefton Report: MLB naming rights

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega ...

Tags: Marketing and Sponsorship

07/10/17
SportsBusiness Journal: The Lefton Report: No soup for you

A fter decades with WPP -owned ad agency Y&R, Campbell’s Soup has quietly moved its NFL-centric Chunky Soup account to BBDO . Omnicom’s BBDO already handles creative duties for other Campbell’s brands, along with fell ...

Tags: Marketing and Sponsorship

07/07/17
SportsBusiness Daily: MLB Sponsors Prep All-Star Game Activation

MLB corporate sponsors are finalizing activation plans around the upcoming All-Star Game festivities in and around Miami. Among new MLB sponsors, Coca-Cola will be sampling at the Fan Zone adjacent to Marlins Park, among other locations, and will be offering personalized cans at the FanFest at the M ...

Tags: Marketing and Sponsorship, MLB

07/06/17
SportsBusiness Daily: Raptors Sign Sun Life For Jersey Sponsorship

The Raptors are the ninth NBA team to sell a jersey ad patch, having signed a three-year deal that will put Toronto-based Sun Life’s logo on the jerseys beginning next season. Sun Life’s jersey patch will be the anchor of a CSR program promoting diabetes awareness and prevention. Sun Lif ...

Tags: Marketing and Sponsorship, Toronto Raptors

07/06/17
SportsBusiness Daily: Fanatics To Run MLB Store At ASG Fan Fest

Fanatics will administer and operate MLB’s 20,000-square-foot store at the MLB All-Star Game Fan Fest in Miami. It marks a first for Fanatics and follows its $225M purchase of longtime MLB jersey rightsholders VF's Licensed Sports Group in April. MLB Exec VP/Business Noah Garden said the All-S ...

Tags: Marketing and Sponsorship, MLB

07/06/17
SportsBusiness Daily: Raptors Sign Jersey Patch Sponsor

The Raptors are the ninth NBA team to sell a jersey ad patch, having signed a deal that will put Toronto-based Sun Life’s logo on the jerseys beginning next season. Sun Life’s patch will be the anchor of a CSR program promoting diabetes ...

05/15/17
SportsBusiness Journal: The Lefton Report: Take the pair

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea ...

Tags: Marketing and Sponsorship

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