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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Panini Inks Wizards' John Wall To New Exclusive Trading Card Deal

Published in SportsBusiness Daily on 11 / 18 / 14

Panini America has signed Wizards G John Wall to a new exclusive autograph memorabilia and trading card agreement. He had previously signed a deal with Panini in '10 , but that agreement had lapsed. The roster of exclusive Panini Authentic athletes for autographs and memorabilia includes Lakers G K...

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Tags: Marketing and Sponsorship, Panini

More Stories by this Author

09/02/14
SportsBusiness Daily: Eagles Debut Ad Campaign

The Eagles' new anthemic campaign for the start of the NFL season is up and "Silver Linings Playbook" star Bradley Cooper does the voice-over. A two-minute version of the work from the team and agency 160over90 is up on the team’s flyeaglesfly.com website . Eagles Senior VP/Business Ari Ro ...

09/01/14
SportsBusiness Journal: Startup water brand uses NFL star power

While PepsiCo’s Dasani water and Gatorade’s isotonic beverage have NFL marketing rights under the company’s massive league deal, startup bottled water brand Formula Four is hoping the star power of New Orleans Saints coach Sean Payton and other NFL players will help it gain retail ...

Tags: Marketing and Sponsorship

09/01/14
SportsBusiness Journal: Sponsors kicking off activation

NFL business partners are prepping for this week’s opening kickoff in Seattle. Eleven league sponsors will activate at the Thursday night opener, where a concert with Pharrell Williams and Soundgarden precedes the game between defending champion Seattle and Green Bay to start the season. A ...

Tags: Marketing and Sponsorship

09/01/14
SportsBusiness Journal: The Lefton Report

S ome people insist that great salesmen are born, not made. On a sultry June day at Citi Field in Queens, about 50 young sales types from companies ranging from ESPN and the New York Yankees to USA Swimming and the Western Unlimited bull-riding c ...

Tags: Marketing and Sponsorship

08/26/14
SportsBusiness Daily: McDonald's Preps Three Promos Around NFL Season

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF ...

Tags: Marketing and Sponsorship, NFL

08/01/14
SportsBusiness Daily: Chevron/Texaco Promo Ties Into Football Sponsorships

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o ...

Tags: Marketing and Sponsorship

07/28/14
SportsBusiness Journal: NFL near signing Nationwide as sponsor

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

Tags: Marketing and Sponsorship

07/28/14
SportsBusiness Journal: The Lefton Report

T wo years after a lockout canceled 41.5 percent of the 2012-13 regular season, the NHL held a love-in last week, celebrating its best year ever for consumer product sales. Lockout forgotten, the licensees and retailers who gathered on the floo ...

Tags: Marketing and Sponsorship

07/18/14
SportsBusiness Daily: David Abrutyn Leaving IMG After Nearly 15 Years

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

Tags: People and Pop Culture, IMG

07/17/14
SportsBusiness Daily: Senior VP David Abrutyn Leaving IMG

IMG Senior VP/Global Head of Consulting David Abrutyn is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

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