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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Van Wagner looks to make history with an FC Barcelona deal

Published in SportsBusiness Journal on 05 / 02 / 16

V an Wagner Sports & Entertainment has won an agency shootout to sell naming rights for FC Barcelona’s refurbished Camp Nou stadium in what’s likely to be the world’s largest naming-rights deal. Since Barça is one of...

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Tags: Marketing and Sponsorship

More Stories by this Author

02/01/16
SportsBusiness Journal: Merch sales expected to set record

It’s bigger and more posh than ever, and all the gold within should produce an unprecedented shimmer. Sure, it’s Super Bowl 50, so the same might be said of nearly everything tied to the championship this week in San Francisco. This year’s licensed-product area at the NFL Experi ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
SportsBusiness Journal: Parties still crank it up

This will likely be the last year DirecTV will celebrate its brand at the Super Bowl. The AT&T acquisition has most betting that the DTV brand will disappear, but its 9-year-old party, which has grown from a beach bash on Miami Beach to a series of ticketed concerts this year, will undoubtedly l ...

Tags: Super Bowl, Events and Attractions

02/01/16
SportsBusiness Journal: No shortage of options for hospitality

The convergence of two potent forces — San Francisco’s reputation as one of America’s leading tourism destinations, and the NFL’s relentless hype around Super Bowl 50 — made this a goldmine for hospitality providers. ...

Tags: Super Bowl

02/01/16
SportsBusiness Journal: Sponsors go deep on activation

NFL corporate sponsors are once again attempting a near-impossible task: cutting through the barrage of marketing messages in a Super Bowl host city. Visa’s downtown San Francisco headquarters will be lit up nightly with dig ...

Tags: Super Bowl, Marketing and Sponsorship

02/01/16
SportsBusiness Journal: ‘NFL Honors’ grows into marquee event

Difficult as it is to believe, five years ago, the NHL had an annual televised awards show and the NFL did not. The NFL’s biggest awards were adjudicated by The Associated Press and awarded with all the glory and impact a press release could deliver. In 2011, league officials were looking t ...

Tags: Events and Attractions, Super Bowl

02/01/16
SportsBusiness Journal: Super Bowl I: Cheap seats

N obody goes to the Super Bowl today on a whim. But 50 years ago, that’s how Edward McNally, now a Manhattan attorney, got to see the first Super Bowl live. As a 10-year-old from Chicago, where his father was a surgeon for the Blackhawks, McNally was a last-minute sub for his mom on a trip to ...

Tags: Super Bowl

02/01/16
SportsBusiness Journal: Bay Area provides foodie Super Bowl

Michael Mina Restaurant in San Francisco will feature an ultra-exclusive, $10,000 apiece, six-course feast for the Culinary Kickoff benefit. Mina will be joined by other high-profile chefs. Photos by:  MICHAE ...

Tags: Events and Attractions, Super Bowl

01/29/16
SportsBusiness Daily: NFL Jets Sell Out Weekend Hospitality Event

Put a “Sold Out” sign on the third annual NFL Jets' player meet-and-greet and all-inclusive hospitality event, which kicks off Friday in Manhattan at the Ainsworth on West 26th Street. There are separate day and night sessions Friday and Saturday for the Jet House, and more tha ...

Tags: Franchises, New York Jets

01/25/16
SportsBusiness Daily: Wincraft, New Era Honored At NBA Retailer Meeting

Wincraft and New Era were awarded '14-15 NBA Licensee of the Year honors at the licensee and club retailer meetings, held in Las Vegas in conjunction with the Sports Licensing & Tailgate Show. Wincraft won in the hard-goods category, while cap-maker New Era won for apparel expertise. " ...

Tags: Marketing and Sponsorship, NBA

01/25/16
SportsBusiness Journal: New CSE structure splits out five units

Editor’s note: This story is revised from the print edition. Atlanta-based marketing agency CSE is restructuring into a holding company with five business units that will each have their own separate P&Ls. The 30-year-old agency was founded as Career Sports & Entertainment by ...

Tags: Marketing and Sponsorship

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