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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

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Tags: Marketing and Sponsorship, Los Angeles Lakers

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03/31/17
SportsBusiness Daily: Coke Replacing Pepsi As MLB League Sponsor

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Tags: Marketing and Sponsorship, Coca-Cola, MLB

03/30/17
SportsBusiness Daily: New Era Looks To Build On Record MLB Sales

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03/27/17
SportsBusiness Daily: Sources: VF Selling Sports Group To Fanatics

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Tags: Finance, Majestic Athletic, VF Corp.

03/27/17
SportsBusiness Journal: Raveling ‘an information reservoir’

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Tags: Champions

03/27/17
SportsBusiness Journal: Champions 2017: George Raveling

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Tags: Champions

03/27/17
SportsBusiness Journal: In print: Chairmain of the boards

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03/27/17
SportsBusiness Journal: How Raveling came to possess MLK speech

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Tags: Champions

03/20/17
SportsBusiness Daily: Fred Mangione Set To Join Jets

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03/19/17
SportsBusiness Daily: NFL Set For Consumer Products Summit

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03/07/17
SportsBusiness Daily: Ivy League Tourneys Draws Bevy Of Sponsors

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