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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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Pepsi returns to Super Bowl
Pepsi is returning as title sponsor of the Super Bowl halftime show for the next four years. Industry sources said last week that terms had been agreed to but that a deal was not complete. Driving the deal is Pepsi’s desire to link its sports and music platforms with the biggest sports even ...
Deal giving P&G, USOC space at Wal-Mart
Two of the U.S. Olympic Committee’s largest partners are teaming on an extensive merchandising program that will roll out in 2,300 Wal-Marts across the U.S. starting next week and running through the London Games. Procter & Gamble will work with WinCraft, one of the largest USOC license ...
Tags: Olympics
Richards adds punch with Haymaker name
After seven years as Richards Sports & Entertainment, the sports and event marketing agency is changing its name to Haymaker, effective immediately. The Dallas-based agency will remain a subsidiary of The Richards Group, but wanted a more in ...
Basketball shoes for dancing
Over the years, the marketing appeal and athleticism of NBA stars have established and later made fortunes for footwear brands, from Chuck Taylor and Converse to Michael Jordan and Nike. Now, a decidedly different type of shoe manufacturer is aligning with the league, which has granted it a license ...
Front Row adds Arizona bowls
Comcast-Spectacor’s Front Row Marketing has won an agency shootout to represent the former Insight Bowl for the sale of its title sponsorship, other sales assignments and sales analytics related to that bowl game, and sales assignments for the Fiesta Bowl. The win adds to Front Row’s ...
Party time for Party City
In stadiums or arenas where it has sponsorships, Party City’s activations are memorable, authentic and visible. ■ Citi Field gained some extra real estate when it moved the outfield walls in after last season. Its latest group hospitality section is the Party City Deck, where groups from ...
NHL signs five-year extension with Pepsi
The NHL has completed what many thought would be its most challenging renewal, signing a five-year extension of Pepsi’s North American sponsorship rights.
Seeing is believing at Nets summit
Around 100 business partners of the Brooklyn Nets and the Barclays Center gathered earlier this month in Brooklyn for a partner summit less than five months before the scheduled Sept. 28 opening of the $1 billion arena. While these executives have been told for the past seven years that the planned ...
Tags: Franchises
NBA looks at LED stanchion signs
As the NBA debates the merits of putting advertising on uniforms, league officials also are asking club marketers to consider new on-court signage that could be in place as soon as next season — an LED system that would sit on the basket stanchion. ...
Reebok keeps foot in NFL
Reebok has re-signed longtime endorsers Eli and Peyton Manning, the strongest evidence yet that while its brand will no longer be seen on NFL fields, the company isn’t abandoning marketing around the league. During its decade as the NFL’s exclusive jersey supplier, Reebok used the Man ...
