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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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At start of ‘shakeout cycle,’ retailers prepare for a new reality

Published in SportsBusiness Journal on 09 / 26 / 16

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/17/16
SportsBusiness Daily: NBPA Ends Relationship With Personal Capital

The NBPA has severed its relationship with wealth management firm Personal Capital, which had provided its personal-finance app and services to NBPA members. Finsbury, an agency representing the union, said that Personal Capital issued an unauthorized press release and "publicly shared confidential ...

06/16/16
SportsBusiness Daily: Free Concerts Supporting MLB All-Star Game

As part of celebrations supporting the July 12 MLB All-Star Game in San Diego, league sponsors Budweiser and Pepsi are backing free concerts with Gwen Stefani, OneRepublic and Tori Kelly. Those acts will headline three separate shows on Friday, July 8, and Saturday, July 9 at San Diego's Embarcadero ...

Tags: Events and Attractions, MLB

06/13/16
SportsBusiness Journal: For Ali, ‘there will always be a market’

A crowd greets Muhammad Ali as he helps launch Adidas’ "Impossible Is Nothing" ad campaign in 2004. Photo by: GETTY IMAGES After what many called the most far-reaching memorial ...

Tags: Marketing and Sponsorship

06/13/16
SportsBusiness Journal: ABG in charge of Champ’s commercial legacy

Assuring that The Greatest’s legacy endures commercially falls to Authentic Brands Group, a firm that also represents the estates of the King of Pop, the King of Rock ’n’ Roll and Hollywood’s ultimate blonde. ABG, which handles the commercial estates of Michael Jackson, El ...

Tags: Marketing and Sponsorship

06/10/16
SportsBusiness Daily: Kroger Renews Pacers Sponsorship

The Kroger grocery chain has renewed its sponsorship deal with the Pacers. The five-year renewal now also includes rights to the WNBA Indiana Fever and the D-League Ft. Wayne Mad Ants, which both are owned by Pacers Sports & Entertainment. As the official grocer of the Pacers, Kroger will c ...

06/10/16
SportsBusiness Daily: Pepsi Beginning Emoji-Based MLB Campaign

Call it Emoji Night next Tuesday at Angel Stadium in Anaheim, where longtime MLB corporate sponsor Pepsi will back the first integration of its summer long emoji-based #SayitwithPepsi campaign at an MLB ballpark. For Tuesday’s Twins-Angels game, Pepsi will attempt to establish an emoji r ...

Tags: Marketing and Sponsorship, PepsiCo

06/06/16
SportsBusiness Daily: Momentum Wins SAP Account

Momentum Worldwide has emerged victorious in one of the most closely watched reviews of the year: a shootout for the global sports and entertainment sponsorship agency of record business for b-to-b software giant SAP. The assignment is effective Ju ...

05/30/16
SportsBusiness Journal: Lefton Report: Worries for MLB licensees

T he 40-plus MLB licensees that gathered here last week for a licensing summit were happy with solid sales so far this baseball season and enthusiastic about the influx of young stars and the renaissance in Chicago, where the Cubs have the best re ...

Tags: Marketing and Sponsorship

05/24/16
SportsBusiness Daily: UCLA, Under Armour Unveiling New Deal

Under Armour will unveil a landmark footwear and apparel deal with UCLA today that will be the most lucrative in college sports, according to industry sources. The Bruins’ new deal in annual cash, signing bonus and gear is expected to surpass the massive 15-year, $252M deal Ohio State signed w ...

05/23/16
SportsBusiness Journal: The Lefton Report: NFL retail rights

S ince Chris Halpin , NFL senior vice president of licensing and consumer products, moved over from his prior league post as vice president of media strategy and business development less than two years ago, the NFL has extended deals with some o ...

Tags: Marketing and Sponsorship

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