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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Cowboys Merchandising/Legends close to locking up Longhorns

Published in SportsBusiness Journal on 03 / 02 / 15

D allas Cowboys Merchandising/Legends is close to securing apparel rights for much of the University of Texas licensing program, one of the country’s largest, and a longtime Collegiate Licensing Co. school. Industry sources tell us t...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/15/14
SportsBusiness Journal: The Lefton Report: NFL goes car shopping

T he wheels you hear screeching across the streets of Manhattan are not just yellow taxis. We’re told the NFL is relentlessly shopping for a new car deal, having been told by General Motors that this season will be its last as an NFL corpo ...

Tags: Marketing and Sponsorship

12/15/14
SportsBusiness Journal: Study: If you post, more likely to buy

For those still wondering about the value of, if not the pervasiveness of, social media, new research from Horizon Media has a data point to make any marketer’s head turn: “Greater willingness to post at a sporting event = greater willingness to buy.” Cause/effect marketing ...

Tags: Marketing and Sponsorship

12/12/14
SportsBusiness Daily: Geico Renews Deal With Mets

Just as things appear to be on the relative upswing for the Mets on the field, some of the club’s off-field efforts seem to be catching up, as well. Geico, one of the venue’s original top-level, signature sponsors, has renewed with the team for an additional three years. Sources sai ...

Tags: Marketing and Sponsorship, New York Mets, Geico

12/12/14
SportsBusiness Daily: USA Today, 3d Lacrosse Team For Youth Tourney

USA Today Sports and lacrosse events group 3d Lacrosse are teaming to stage a youth tournament that will see club teams from 16 markets in four age groups -- 8th-11th grade -- competing in “The Great State Showdown.” The event, which will showcase some of the country's top high-scho ...

Tags: Events and Attractions

12/10/14
SportsBusiness Daily: Table Tennis Event Set For Tonight

Former NBA marketer Peter Farnsworth ’s TopSpin table tennis tournament/sports industry gathering and benefit tips off its sixth year tonight at the Metropolitan Pavilion in Manhattan, with around 1,200 people expected to attend. Sponsors include MLB, NASCAR, the NBA, NFL, NHL, Octagon, IMG ...

12/09/14
SportsBusiness Daily: Dooney & Bourke Launch New College Line

New college-licensed items from leather bags and accessories marketer Dooney & Bourke are hitting retail in time for holiday shopping. A license with CLC, completed in July, gives D&B licensing to 13 schools: Alabama, Arkansas, Auburn, Clemson, Florida, Florida State, Georgia, LSU, Nebraska, ...

Tags: Marketing and Sponsorship

12/08/14
SportsBusiness Journal: Bills’ next decision: Future home

With relocation worries erased thanks to Terry Pegula, Buffalo Bills fans now can daydream about whether a new owner means a new venue for one of the NFL’s smallest markets, even with a $130 million renovation to 41-year-old Ralph Wilson Stadium just completed. The recent facelift added per ...

Tags: Franchises

12/08/14
SportsBusiness Journal: Bills consider selling naming rights

While nothing is on the market, the Buffalo Bills have started to consider the ramifications — both financial and political — of selling naming rights to a stadium named after a beloved owner. In October, Bills President Russ Brandon said he expected to discuss the matter with the new ...

Tags: Franchises

12/08/14
SportsBusiness Journal: Arena seeks a name fit for a Palace

A new scoreboard is among the $40M in upgrades at the Palace of Auburn Hills. Photo by: NBAE / GETTY IMAGES The Palace of Auburn Hills, one of only two NBA arenas without a naming-rig ...

Tags: Facilities

12/08/14
SportsBusiness Journal: The Lefton Report: Changing landscape

W ith the calendar changing soon, we thought it was time to suss out what the industry’s principal concerns are heading into a new year. We got a variety of feedback from property, marketing and agency types. Foremost among them, in resp ...

Tags: Marketing and Sponsorship

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