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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/27/13
Chevy pulls into deal for HR Derby

Major League Baseball corporate sponsor Chevrolet has added title sponsorship of the league’s Home Run Derby to its collection of baseball marketing assets. Prince Fielder won last year’s event, the final edition spons ...

Tags: Marketing and Sponsorship

05/27/13
Microsoft-NFL relationship ‘will evolve’

The NFL’s new five-year, $400 million technology and sponsorship deal with Microsoft, announced last week as part of the introduction of the forthcoming Xbox One gaming and home entertainment console, is the most extensive in league history in terms of its breadth and depth of execution. ...

Tags: Marketing and Sponsorship

05/06/13
Armato planning beach volleyball event

Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe ...

Tags: Events and Attractions

04/22/13
In the Owner’s Box: Clark Hunt

Aside from 10 years of labor peace, one of the legacies of the NFL’s 2011 lockout will be that it allowed Kansas City Chiefs Chairman Clark Hunt to step out from the shadow of his father, Pro Football Hall of Famer Lamar Hunt. As an American Football League founder and the man credited with na ...

Tags: Franchises

04/15/13
Fox near deal to show new soccer event

Miami Dolphins owner Stephen Ross’ dream of transforming Sun Life Stadium into a center for soccer in the United States could get a big boost this summer by way of an international tournament involving some top soccer brands. Details are sparse, as organizers had yet to finalize deals with ...

Tags: Media

04/08/13
Lynch takes new marketing post

Longtime Visa sponsorship marketing chief Michael Lynch has resurfaced atop a surfboard. Lynch, who left his job at Visa last January after 16 years with the payment card brand, is the new chief marketing and revenue officer for the Association of Surfing Professionals, the de facto worldwide govern ...

Tags: Marketing and Sponsorship

04/01/13
N.Y. Giants add brand to health center

In what is believed to be a first among NFL clubs, one of the league’s most venerable teams is extending its brand into health care and fitness. The first HackensackUMC Fitness & Wellness Center Powered by the Giants will open this December in Maywood, N.J., about 5 miles from the team ...

Tags: Franchises

04/01/13
MLB sponsors step up for new season

Some of MLB’s biggest sponsors are rolling out new activation as the league opens its season this week. Anheuser-Busch, which is the presenting sponsor of opening week, will support its league rights and its 23 club deals with team-branded cans of Budweiser in those markets and cans bearin ...

Tags: Marketing and Sponsorship

04/01/13
NHL launches marketing around playoffs

Editor's note: This story is revised from the print edition. Buoyed by strong attendance and TV ratings for a lockout-shortened regular season that cost each team 34 games, or 41 percent of its usual 82-game schedule, the NHL is launching a postseason marketing campaign this week. The Stanley ...

Tags: Leagues and Governing Bodies

04/01/13
What drove the new WNBA deal

A few months ago, NBA Deputy Commissioner Adam Silver and WNBA President Laurel Richie approached ESPN President John Skipper with a plan. Even though the WNBA was under contract to ESPN for another four years, the league’s executives wanted ESPN to open its deal and renegotiate new terms. ...

Tags: Leagues and Governing Bodies

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