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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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Who is Mike Dolan?
Dolan’s background provides a different view of the sports world. Photo by: IMG IMG’s current leader is the most powerful man in American sports people know the least about. He prese ...
Geico joins Barclays Center lineup
The Geico Atrium will be the main access point for Brooklyn's new arena. Photo by: SHOP ARCHITECTS AND PENTAGRAM Geico has signed on as the latest founding partner of the new Barclays ...
Bowl takes a walk on the Wild side
Looking to authenticate its desired position as America’s sports bar of choice, the 847-location Buffalo Wild Wings chain has taken title sponsorship of the former Insight.com Bowl for the next three years. The bowl game at Sun Devil Stadi ...
PBA taps Shamrock for 'team' marketing
With the Professional Bowlers Association looking to adopt more of a team-oriented, motorsports model of competition, Shamrock Sports and Entertainment, an agency founded by former NASCAR marketer Brian Corcoran, has been named the PBA’s new sales and marketing agency. ...
Lenovo signing on with NFL
Lenovo has signed on as the NFL’s newest corporate sponsor in a three-year deal making it the league’s official PC supplier. Lenovo will launch the agreement this week with an employee event at the PNC Arena in Raleigh, featuring NFL names including Jerry Rice and DeAngelo Williams, ...
NBA inches closer on jersey sponsors
After months of debate, the NBA is moving closer to a policy that would allow teams to sell jersey sponsorships. Under consideration is a plan for teams to sell advertising on a patch located on the front left chest area of the jersey, sources said. ...
USOC targets $100M in retail sales
A new strategy that has its licensed products being sold in a diverse retail footprint, from Bloomingdale’s to Wal-Mart, has U.S. Olympic Committee officials thinking about a different kind of Olympic gold. ...
Tags: Olympics
Who smells profits? MLB does
The New York Yankees cologne and perfume introduced in April are hitting home runs. The licensed fragrances from The Cloudbreak Group are exceeding initial Macy’s projections to the point where the upscale retailer is increasing stores where the fragrance is available and baseball official ...
All-Star sponsors step in K.C.
MLB sponsors are hoping “Everything’s Up to Date in Kansas City.” Coming off an All-Star Game held in the 100-plus-degree temperatures of the Arizona desert, MLB was guaranteed more sponsor activation, but MLB officials say sponsor activity has exceeded expectations. “It& ...
Tags: Events and Attractions
EMC close to MetLife cornerstone deal
EMC is close to completing a deal that would see the data storage and IT company become a cornerstone partner by taking naming rights to the lone remaining quadrant at MetLife Stadium. Sources said terms of the agreement have been agreed upon except for category definitions and other final deal p ...
