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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Nivea Men Signs On To Be Presenting Sponsor Of Inaugural FXFL Season

Published in SportsBusiness Daily on 10 / 23 / 14

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/07/14
SportsBusiness Daily: BNY Mellon Casts Joe Montana In Ad

Wealth management specialist BNY Mellon today breaks an ad with Pro Football HOFer Joe Montana . The new ad, via TBWA/Chiat/Day, casts Montana as a prototypical BNY Mellon prospective client, someone who has made money in their own area of expertise, but who is not necessarily as well-versed i ...

07/01/14
SportsBusiness Daily: Big World Cup Merch Sales On Fanatics.com

As interest in FIFA World Cup has heated up in the U.S. over the past few weeks, so has the country's appetite for World Cup licensed merchandise. Online retailer Fanatics.com reports that 10 times as much Team USA gear was sold on its site in the first two weeks of this World Cup compared to the '1 ...

Tags: Marketing and Sponsorship, FIFA World Cup

06/30/14
SportsBusiness Daily: VF Makes Soccer-Themed Yankees Jerseys

With the FIFA World Cup knockout round in full swing, MLB jersey licensee VF is looking to capitalize on the excitement with soccer-inspired interpretations of Yankees replica jerseys under its Majestic label. A limited edition of Yankees “kits” in the colors of the Argentina, Germany, M ...

06/30/14
SportsBusiness Journal: Same-day delivery catching on

Fans’ insatiable appetite for licensed championship merchandise as soon as their favorite team wins has some in the industry predicting that same-day delivery will soon be common among sports e-retailers. Same-day delivery is already offered in some large cities by e-commerce giants s ...

Tags: In-Depth

06/30/14
SportsBusiness Journal: Six sports e-commerce drivers

1. The meteoric growth of mobile commerce and social media will be key drivers, as mobile devices rapidly replace wallets. 2. Your sales will only be as good as your database. With the advent of customized shopping app ...

Tags: In-Depth

06/30/14
SportsBusiness Journal: Hospital names Nets’ new facility

New York’s Hospital for Special Surgery signed a 10-year deal with the Brooklyn Nets to put its name on the team’s training center, which will be just over three miles from the team’s home Barclays Center in Brooklyn. The 70,000-square-foot facility, scheduled to open before the 20 ...

Tags: Franchises

06/30/14
SportsBusiness Journal: CBS puts Thursday ads in line with ‘SNF’

CBS’s asking price and ratings guarantee for the new Thursday night NFL package make it the league’s second-most expensive offering, trailing only NBC’s Sunday night package — the highest-rated prime-time show on broadcast television last year. Sources said CBS executives ...

Tags: Media

06/30/14
SportsBusiness Journal: Endless possibilities for e-commerce

It’s February 2024 at Aflac Field in Atlanta, where fans have just watched the Cleveland Browns win their first Super Bowl. A championship T-shirt or cap is a must for victory-starved Clevelanders, who haven’t witnessed a pro sports championship for 60 years. No merchandise is in sigh ...

Tags: In-Depth

06/26/14
SportsBusiness Daily: Nets Signs Title Sponsor For Training Center

N.Y.-based orthopedic specialist Hospital for Special Surgery has signed a 10-year deal with the Nets to entitle the team's training center, which will be located just over three miles from Barclays Center in Brooklyn. The 70,000-square-foot facility, scheduled to open before the '15-16 season, is b ...

Tags: Facilities, Brooklyn Nets

06/26/14
SportsBusiness Daily: NBA Teams Prep Draft Viewing Parties For Fans

Teams with the top picks in tonight's NBA Draft are readying activation plans in their home markets. The Cavaliers have the top overall pick for the second consecutive year and are hosting a free event at Quicken Loans Arena, with Mountain Dew KickStart as the presenting sponsor. The event will incl ...

Tags: Franchises, Cleveland Cavaliers

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