About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Sail The High Brees: Saints QB's Foundation Endorsing Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed a deal with Saints QB Drew Brees' foundation and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans ...

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Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

07/07/17
SportsBusiness Daily: MLB Sponsors Prep All-Star Game Activation

MLB corporate sponsors are finalizing activation plans around the upcoming All-Star Game festivities in and around Miami. Among new MLB sponsors, Coca-Cola will be sampling at the Fan Zone adjacent to Marlins Park, among other locations, and will be offering personalized cans at the FanFest at the M ...

Tags: Marketing and Sponsorship, MLB

07/06/17
SportsBusiness Daily: Raptors Sign Sun Life For Jersey Sponsorship

The Raptors are the ninth NBA team to sell a jersey ad patch, having signed a three-year deal that will put Toronto-based Sun Life’s logo on the jerseys beginning next season. Sun Life’s jersey patch will be the anchor of a CSR program promoting diabetes awareness and prevention. Sun Lif ...

Tags: Marketing and Sponsorship, Toronto Raptors

07/06/17
SportsBusiness Daily: Fanatics To Run MLB Store At ASG Fan Fest

Fanatics will administer and operate MLB’s 20,000-square-foot store at the MLB All-Star Game Fan Fest in Miami. It marks a first for Fanatics and follows its $225M purchase of longtime MLB jersey rightsholders VF's Licensed Sports Group in April. MLB Exec VP/Business Noah Garden said the All-S ...

Tags: Marketing and Sponsorship, MLB

07/06/17
SportsBusiness Daily: Raptors Sign Jersey Patch Sponsor

The Raptors are the ninth NBA team to sell a jersey ad patch, having signed a deal that will put Toronto-based Sun Life’s logo on the jerseys beginning next season. Sun Life’s patch will be the anchor of a CSR program promoting diabetes ...

05/15/17
SportsBusiness Journal: The Lefton Report: Take the pair

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea ...

Tags: Marketing and Sponsorship

05/08/17
SportsBusiness Journal: Plugged In: Joao Chueiri

Joao Chueiri became vice president of consumer connections at Anheuser-Busch InBev last month. The former Nike marketer succeeds Lucas Herscovici in the job, which includes overseeing A-B InBev’s hefty U.S. sponsorship portfolio. The brewer has long been sports’ sugar daddy, but Chueiri ...

Tags: People and Pop Culture

05/08/17
SportsBusiness Journal: Octagon CMO: Tech firms ‘new endemics’

When marketers at the largest sports properties think about how to increase sponsorship revenue these days, it usually becomes an exercise in further dividing the burgeoning technology sector. At the NFL and NBA, close to a third of sponsors are technology providers of one form or another; at MLB it ...

Tags: Technology, Marketing and Sponsorship

05/08/17
SportsBusiness Journal: NFL, MLB, NFLPA buy Fanatics stakes

The NFL, NFL Players Association and Major League Baseball have all purchased equity stakes in Fanatics, America’s biggest online sports retailer, which has grown to become one of the largest licensees of each league. At its meeting in late March, NFL ownership by a vote of 32-0 authorized ...

Tags: Leagues and Governing Bodies

05/04/17
SportsBusiness Daily: Skechers To Sponsor Jockey In Ky. Derby

Skechers is sponsoring jockey Victor Espinoza in Saturday's Kentucky Derby. Esponoza will be riding recent Santa Anita Derby winner Gormley in the first leg of the Triple Crown, while wearing Skechers branding on his shirt and pants. Ben Sturner 's Leverage Agency, N.Y., brokered the deal for Ske ...

05/03/17
SportsBusiness Daily: Eagles Hosting Annual Partner Summit

Around 100 guests are gathering at Philadelphia’s Lincoln Financial Field this morning for the Eagles' 14th annual Partner Summit. Speakers will include NBC Broadcasting & Sports Chair Mark Lazarus ; Rebel Ventures CEO Craig Howe ; members of the NFL’s Consumer Insights group; spon ...

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