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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Duck Hunting: Panini Inks Exclusive Trading Card Deal With Univ. Of Oregon

Published in SportsBusiness Daily on 12 / 15 / 14

Panini has signed the Univ. of Oregon to an exclusive multi-year deal, under which the trading-card giant will have cards with famous Duck alumni at retail in April. With the deal, executed by Oregon licensing agent Fermata Partners, the school becomes the latest of more than 200 schools with an ex...

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Tags: Marketing and Sponsorship, Panini

More Stories by this Author

10/27/14
SportsBusiness Daily: Chime Acquires SJX Partners

Sponsorship consulting and sales agency SJX Partners of New Canaan, Conn., has been acquired by Chime Communications, the London-based marketing services and agency holding company. Chime comprises more than 50 companies and 1,700 employees. SJX, which has 14 employees, will become part of ...

10/27/14
SportsBusiness Daily: NHL Hosting "Innovation Day" In San Jose

The NHL is holding an “Innovation Day” meeting today at SAP Center to demonstrate and test some cutting-edge technology the league hopes to have on ice some day. NHL COO John Collins said that around 50 people will attend the briefings and demonstrations, including NHL rights holders N ...

10/27/14
SportsBusiness Journal: The Lefton Report: ANA conference

C ause or “purpose marketing,” along with the explosion of marketing driven by big data, dominated discussions at the Association of National Advertisers ’ annual conference here, which attracted a record crowd of more than 2,80 ...

Tags: Marketing and Sponsorship

10/27/14
SportsBusiness Journal: Stealth SME adds GlobalWorks

Stealth SME, a marketing and athlete representation firm recently created through a six-agency rollup, has brought on additional capabilities. GlobalWorks, a 15-year-old New York City-based multicultural marketing agency, has been added to the firm in what Stealth partner John Cimperman termed &l ...

Tags: Labor and Agents

10/27/14
SportsBusiness Journal: NYC race sponsors sprint to line

New York City Marathon sponsors are finalizing activation plans for Sunday’s race, with the integration of new title sponsor Tata Consultancy Services a principal concern, since it is entirely a business-to-business play. “We’re part of the largest industrial conglomerate in Ind ...

Tags: Marketing and Sponsorship

10/23/14
SportsBusiness Daily: Nivea Men Signs As FXFL Sponsor

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched ...

Tags: Marketing and Sponsorship

10/23/14
SportsBusiness Daily: FXFL Signs Nivea Men As Sponsor

The fledgling Fall Experimental Football League (FXFL) has signed a presenting sponsor. Nivea Men joins apparel supplier adidas as the developmental league’s initial corporate patrons in what the first-year league was calling a multi-year deal. Nivea Men will have its name within three circul ...

10/20/14
SportsBusiness Journal: AutoTrader.com renews with NBA

AutoTrader.com has renewed its sponsorship ties with the NBA, a deal that, as usual, includes a large buy on league rights holder TNT. {podcast} SBJ Podcast: NBA writer John Lombardo and Assistant Managing Editor Tom Stinson discuss how the Cavs are handling LeBron James' return from a bu ...

Tags: Marketing and Sponsorship

10/20/14
SportsBusiness Journal: King out to make Adidas swift of foot

It seems peculiar for a man who fell in love with golf as a kid and then spent his life on the business side of the sport, but new Adidas North America President Mark King is a speed demon. Speed from concept to design; swiftness from design board to product model; quickness from model to production ...

Tags: Marketing and Sponsorship

10/20/14
SportsBusiness Journal: Another win for merch sales?

Editor’s note: This story is revised from the print edition. Unremittingly expanding offshore sales and continued buoyancy in video games have NBA licensing officials forecasting a second consecutive record sales year. Take-Two’s “NBA 2K14” was the league’s to ...

Tags: In-Depth, NBA Season Preview

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