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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Take the pair: Simms, Esiason line up for Investors Bank

Published in SportsBusiness Journal on 05 / 15 / 17

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/06/17
SportsBusiness Journal: Lefton Report: Pepsi challenge

F or the first time in two decades, Major League Baseball will open its season without Pepsi as a corporate sponsor. Sources said that while Pepsi-owned Gatorade — at 27 years MLB’s second-most-tenured corporate patron — is r ...

Tags: Marketing and Sponsorship

03/06/17
SportsBusiness Journal: Warriors give PSLs hard look

While Golden State Warriors President Rick Welts insists no final decision has been made, many in the NBA are convinced that the Warriors will be the first NBA team to sell personal seat licenses across the vast majority of their seats, a huge boon to the privately financed, $1 billion Chase Center ...

Tags: Franchises

03/06/17
SportsBusiness Journal: Lefton Report: Retail hand-wringing

I ndustrywide anxiety about the consolidation of brick-and-mortar sporting goods retailers has morphed into a more broad-based concern about softness of retail in general. In February, U.S. retail sales recorded their smallest gain in six month ...

Tags: Marketing and Sponsorship

03/03/17
SportsBusiness Daily: NFL Sponsors Activating At Combine

The on-field portion of the annual NFL Combine begins today at Lucas Oil Stadium in Indianapolis, and the league is encouraging fan interest and sponsor activation around the first year of the NFL Combine Experience. During the event at the Indiana Convention Center this weekend, fans can get autogr ...

03/01/17
SportsBusiness Daily: Geoff Reiss Joins AOL As Sports GM

Veteran sports exec GEOFF REISS has joined Verizon’s AOL unit as GM of Sports. Reiss helped start Starwave in the early '90s, which led to the creation and launch of ESPN.com. Those roots led to his latest gig -- AOL Chair & CEO TIM ARMSTRONG , who recruited Reiss, was a Starwave co-fou ...

Tags: People and Pop Culture

02/27/17
SportsBusiness Journal: For the high-flying NBA, it’s all good

Anthony Davis on the set with the NBA on TNT team. Photo by: NBAE / GETTY IMAGES (2) Commissioner Adam Sil ...

Tags: Leagues and Governing Bodies

02/27/17
SportsBusiness Journal: Hornets wondering what might have been

For Charlotte Hornets President Fred Whitfield, NBA All-Star was a weekend of what might have been. The Hornets were set to host the league’s marquee event until the game was shifted to New Orleans in response to North Carolina’s HB2 law. Hornets executives had spent more than ...

Tags: Events and Attractions

02/27/17
SportsBusiness Journal: More NBA teams sign jersey sponsors

Various team sponsorship executives huddled in New Orleans comparing notes on their efforts to sell jersey patch deals in time for the 2017-18 season. With the Jazz, Celtics, Sixers, Kings and Nets signing deals, other teams are expected to follow suit soon. Come April, it will be a year since ...

Tags: Marketing and Sponsorship

02/27/17
SportsBusiness Journal: Plugged In: Tracey Bleczinski, UFC

Tracey Bleczinski left the security of the NFL’s licensing program in 2013 to relaunch the UFC’s consumer products business. As the UFC’s relatively small consumer products licensing program restarts, Reebok signed on as the master apparel licensee, and an RFP is out for a vendor ...

Tags: People and Pop Culture

02/23/17
SportsBusiness Daily: Four Brands Sign Up As WBC Global Sponsors

Swiss watch brand Hublot, along with a trio of Japanese companies -- video game producer GungHo Online Entertainment, logistics specialist Nippon Express and financial services giant Nomura Securities -- are in as global sponsors of the World Baseball Classic, which begins March 6. As top-tier spons ...

Tags: Marketing and Sponsorship, MLB

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