About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Archival firm builds business on teams’ ‘junk’

Published in SportsBusiness Journal on 08 / 21 / 17

For years, the Los Angeles Dodgers’ considerable heritage lay aging inside rusting filing cabinets in forgotten rooms at Dodger Stadium, or gathering dust in cardboard boxes at off-site storage warehouses. Bits and pieces of Dodger tradition were ingloriously stored in the stadium parking lot....

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Tags: Franchises

More Stories by this Author

SportsBusiness Daily: Fanatics Has "Definitive Agreement" For VF's LSG

Fanatics has reached a "definitive agreement" to acquire VF's Licensed Sports Group (LSG), which has held exclusive MLB jersey rights since '05. News of the pending acquisition was announced just before the start of trading this morning on the NYSE. The transaction is expected to close in Q2 and i ...

SportsBusiness Journal: The Lefton Report: Curry’s step-back

N BA uberstar Steph Curry will not be renewing his three-year-old endorsement deal with Unilever ’s Degree deodorant when it runs out after this NBA season. Given Curry’s stature within the NBA pantheon, not to mention his positio ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Coke Replacing Pepsi As MLB League Sponsor

Coca-Cola has completed a new corporate sponsorship with MLB and the deal could be announced as soon as Opening Day. Coke has long held the majority of MLB team sponsorship deals, but has been frustrated in recent years, because without league rights, Pepsi had access to MLB's digital and social med ...

Tags: Marketing and Sponsorship, Coca-Cola, MLB

SportsBusiness Daily: New Era Looks To Build On Record MLB Sales

After a record year for MLB sales, buoyed by the Cubs' first championship since 1908, New Era Cap must figure out how it can come close to rivaling last season's 10% sales spike. Another Cubs championship would help, particularly if it were to come against a storied franchise like the Red Sox or ...

Tags: Marketing and Sponsorship, New Era

SportsBusiness Daily: Sources: VF Selling Sports Group To Fanatics

NFL owners later today at meetings in Phoenix are scheduled to vote on proposals surrounding the transfer of the NFL business held by VF’s Licensed Sports Group (LSG) to Fanatics. Sources said this means VF is close to selling its licensing business to Fanatics, and the sale should be official ...

Tags: Finance, Majestic Athletic, VF Corp.

SportsBusiness Journal: Raveling ‘an information reservoir’

When you speak to George Raveling’s friends, the first thing they want to talk about is his email list. Long before the internet, Raveling was an indefatigable information aggregator; clipping newspapers from around the country and sending friends and acquaintances everything from leadershi ...

Tags: Champions

SportsBusiness Journal: Champions 2017: George Raveling

George Raveling spent 22 years as a trailblazing college basketball coach before helping grow both the game and Nike as an executive. Photo by: TONY FLOREZ PHOTOGRAPHY ...

Tags: Champions

SportsBusiness Journal: In print: Chairmain of the boards

Wilt Chamberlain is the NBA’s career leader in rebounds, but it’s easy to make the case that George Raveling is the leading expert on the subject. Raveling authored two books solely on rebounding: “War on the Boards: A Rebounding Manual” in 1984, the first book devoted to ...

Tags: Champions

SportsBusiness Journal: How Raveling came to possess MLK speech

The story of how George Raveling came to own the only original copy of Martin Luther King Jr.’s “I Have a Dream” speech is one of opportunity and luck. And in this case, the line separating those is blurry. A few days before 250,000 people gathered in front of the Lincoln Memori ...

Tags: Champions

SportsBusiness Daily: Fred Mangione Set To Join Jets

Brooklyn Sports & Entertainment COO Fred Mangione is leaving after 17 years to join the NFL Jets as Senior VP/Ticket & Premium Revenue, Strategy & Development, a new position for the team. Mangione will be responsible for ticketing strategy, including premium and suite offerings. ...

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