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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Sports Business Awards: AT&T Wins Sports Sponsor Of The Year

Published in SportsBusiness Daily on 05 / 21 / 15

AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when its familiar logo was associated with some of the biggest sports events in the country. That included the first College Football Playoff, at AT&T Stadium in Texas, whic...

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Tags: Sports Business Awards, ATT

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SportsBusiness Daily: Curry Signs Deal For Coaching Site CoachUp

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SportsBusiness Journal: The Lefton Report: Next NBA apparel deal

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SportsBusiness Daily: MLB Hires Uzma Rawn As Senior Dir Of Sales

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SportsBusiness Journal: MLB's new power brokers

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Tags: In-Depth, MLB Season Preview

SportsBusiness Journal: Ravens, Rams sign with FanDuel

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SportsBusiness Daily: NYC FC Earns $13.60 Per Cap In Home Debut

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SportsBusiness Daily: Panini Signs Exclusive Deal With Dez Bryant

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Farmers deal served its purpose

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Tags: Marketing and Sponsorship, Facilities

SportsBusiness Journal: Nike extends on-field deal with the NFL

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Tags: Marketing and Sponsorship

SportsBusiness Daily: NFL Consumer Products Summit Begins

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