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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Signs Exclusive Deals With NBA Draft Prospects Hield, Chriss

Published in SportsBusiness Daily on 06 / 23 / 16

With the NBA Draft tonight, exclusive league trading card licensee Panini has signed Oklahoma G Buddy Hield and Washington F Marquese Chriss to exclusive autograph trading card and memorabilia deals. The first digital trading cards with Hield and Chriss will appear on Saturday in the Panini NBA...

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04/05/16
SportsBusiness Daily: Villanova Gear Selling Briskly

Fanatics.com reports that as of 2:00pm ET, championship merchandise sales for Villanova’s men’s basketball team had exceeded sales of Duke for the same time period last year and were on track to surpass sales for the entire day after the NCAA final game. Top-selling items are two champio ...

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Tags: Forty Under 40

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04/04/16
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SportsBusiness Journal: The Lefton Report: Big Papi farewell

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Tags: Forty Under 40

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SportsBusiness Journal: Emojis join marketing conversation

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SportsBusiness Journal: Forty Under 40: Patrick Kraft

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Tags: Forty Under 40

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