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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Nike makes key signings ahead of NFL draft

Published in SportsBusiness Journal on 04 / 17 / 17

Nike has signed some top NFL rookies in preparation for the April 27 draft, including Clemson quarterback Deshaun Watson. An obvious first-round selection, some scouts have pegged dual-threat Watson as the top QB prospect in the draft. Insiders said Nike had the 21-year-old Georgia native tabbed ...

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Tags: Marketing and Sponsorship

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