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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

Published in SportsBusiness Daily on 08 / 01 / 14

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/29/14
SportsBusiness Daily: ACC Launches New Logo

The ACC is rebranding today with the launch of a new logo. While most fans will not see the new mark until the upcoming college football season, the ACC hopes to have it widely distributed by July 1, the date that Louisville officially joins the co ...

Tags: Colleges, ACC

05/26/14
SportsBusiness Journal: Allstate’s net gain

As Allstate approaches its first decade as a college football fixture, the origin of its field goal nets can finally be revealed. Turns out that some of the most indelible advertising in sports was inspired, when traced back to its origin, by a Wilson tennis racket. It was more than a dozen ye ...

Tags: In-Depth

05/26/14
SportsBusiness Journal: Ads creep closer to playing field

At a recent team partner summit, NBA Commissioner Adam Silver said that uniform ads were “highly likely” in the league. Moments later, an agency head asked Silver to explain how that would work, given the possible conflicts. A uniform ad, for example, could clash with an athlete endorsem ...

Tags: In-Depth

05/22/14
On The Ground: Sports Sponsor of the Year: Pepsi Beverages Co.

Pepsi is the first brand to win Sports Business Award Sponsor of the Year accolades for a second time, having also finished first in 2008. During the judging period, Pepsi reinvested in its core brand with seasonlong NFL marketing efforts, stretching from kickoff to a sponsorship of the Super Bowl h ...

Tags: On The Ground

05/21/14
On The Ground: Best in Property Consulting, Sales and Client Services: CAA Sport ...

CAA Sports won its fifth Sports Business Award, but first in property consulting. Its year of mammoth deals included the latest in a total $650 million of sponsorship contracts sold at the San Francisco 49ers new stadium, and sales agreements with the NCAA and the Los Angeles Dodgers, and the Inte ...

Tags: On The Ground

05/21/14
On The Ground: Best in Talent Representation and Management: Excel Sports Manage ...

After its third nomination, Excel Sports Management took home the honors in the Best in Talent Representation and Management category of the Sports Business Awards for the first time. After a year in which Excel represented 11 NBA draft picks, including seven in the first round, and negotiated a rec ...

Tags: On The Ground

05/21/14
SportsBusiness Daily: Ravens, M&T Bank Extend Stadium Deal

The Ravens and M&T Bank have called a press conference for this morning at 11:00am ET on the team's home field to announce a 10-year extension of the bank's entitlement at the Ravens' stadium. The venue will continue as M&T Bank Stadium through '27. The bank has entitled the field since '03. ...

05/19/14
SportsBusiness Daily: Panini Reaches Deal With Clowney

Panini has signed Texans DE Jadeveon Clowney, the first overall pick in this year's NFL Draft. Under the agreement, Clowney will be featured in Panini’s '14-15 NFL/NFLPA trading cards, appear on Panini packaging and participate in Panini social media. As one of his first activations, Clowney w ...

Tags: Houston Texans, Panini, Marketing and Sponsorship

05/16/14
SportsBusiness Daily: Panini Signs Jadeveon Clowney

Panini has signed Texans DE Jadeveon Clowney , the first overall pick in this year's NFL Draft. Under the agreement, Clowney will be featured in Panini’s '14-15 NFL/NFLPA trading cards, appear on Panini packaging and participate in Panini social media. As one of his first activations, he will ...

05/05/14
SportsBusiness Journal: Sponsors draft stars, contests

A high of 24 league sponsors are activating behind this week’s NFL draft, which begins Thursday. Bud Light will provide contest winners from each team with a VIP draft experience. ...

Tags: Marketing and Sponsorship

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