About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Sail The High Brees: Saints QB's Foundation Endorsing Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed a deal with Saints QB Drew Brees' foundation and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans ...

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Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

08/22/17
SportsBusiness Daily: Harvey Schiller Takes Equity Position In CSMG

Sports industry veteran HARVEY SCHILLER has taken an equity position in Collegiate Sports Management Group and will lead the initial funding round for the third-party sponsorship sales and media-rights company. “As a former conference commissioner (SEC), I’m really in love with th ...

Tags: People and Pop Culture

08/21/17
SportsBusiness Journal: Archival firm builds business on ‘junk’

For years, the Los Angeles Dodgers’ considerable heritage lay aging inside rusting filing cabinets in forgotten rooms at Dodger Stadium, or gathering dust in cardboard boxes at off-site storage warehouses. Bits and pieces of Dodger tradition were ingloriously stored in the stadium parking lot. ...

Tags: Franchises

07/31/17
SportsBusiness Journal: Colleges chug beer dollars

T he wall that used to exist between beer marketers and college sports has crumbled under the weight of the schools’ need for more revenue and an enhanced game experience. Colleges are pouring beer at their games, they’re advertising beer on their in-stadium signage and media, they&r ...

Tags: Colleges

07/31/17
SportsBusiness Journal: Cajun country brings burst to brews

In Louisiana, where gastronomy is high art, the marketing of beer with colleges is the nation’s frothiest. At least three Louisiana institutions of higher learning license their intellectual property to local brewers. New Orleans’ NOLA Brewing is producing a wheat beer for Tulane Univ ...

Tags: Colleges

07/31/17
SportsBusiness Journal: College football beer spending doubles

.beerSmall{ display: none; } @media screen and (max-width: 480px){ .beerBig{ display: none !important; } .beerSmall{ display: block; } } Beer spending on college football broadcasts remains a fragment — 2.6 percent — of the overall spend, b ...

Tags: Colleges, Media

07/27/17
SportsBusiness Daily: Boomer Esiason Promoting Indoor Sausage Grill

CBS NFL analyst Boomer Esiason has signed a multiyear deal to endorse the Johnsonville Sizzling Sausage Grill, which is specifically aimed at cooking indoors. A pair of TV ads, shot last month in New Jersey, will begin airing next month, one of which shows Esiason playing hockey. The ...

Tags: Marketing and Sponsorship

07/25/17
SportsBusiness Daily: PepsiCo Lands Redskins Soft Drink Sponsorship

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins we ...

Tags: Marketing and Sponsorship, Washington Redskins, PepsiCo

07/25/17
SportsBusiness Daily: Pepsi Becomes Redskins' New Soft Drink Sponsor

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins w ...

07/17/17
SportsBusiness Journal: The Lefton Report: MLB naming rights

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega ...

Tags: Marketing and Sponsorship

07/10/17
SportsBusiness Journal: The Lefton Report: No soup for you

A fter decades with WPP -owned ad agency Y&R, Campbell’s Soup has quietly moved its NFL-centric Chunky Soup account to BBDO . Omnicom’s BBDO already handles creative duties for other Campbell’s brands, along with fell ...

Tags: Marketing and Sponsorship

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