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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

What A Catch: Giants' Odell Beckham Jr. Leads NFLPI's List Of Rising Stars

Published in SportsBusiness Daily on 01 / 28 / 15

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

12/08/14
SportsBusiness Journal: Bills consider selling naming rights

While nothing is on the market, the Buffalo Bills have started to consider the ramifications — both financial and political — of selling naming rights to a stadium named after a beloved owner. In October, Bills President Russ Brandon said he expected to discuss the matter with the new ...

Tags: Franchises

12/08/14
SportsBusiness Journal: Arena seeks a name fit for a Palace

A new scoreboard is among the $40M in upgrades at the Palace of Auburn Hills. Photo by: NBAE / GETTY IMAGES The Palace of Auburn Hills, one of only two NBA arenas without a naming-rig ...

Tags: Facilities

12/08/14
SportsBusiness Journal: The Lefton Report: Changing landscape

W ith the calendar changing soon, we thought it was time to suss out what the industry’s principal concerns are heading into a new year. We got a variety of feedback from property, marketing and agency types. Foremost among them, in resp ...

Tags: Marketing and Sponsorship

12/05/14
SportsBusiness Daily: Bud Light Rolls Out Broncos-Themed Ad

The latest NFL-themed ad in A-B’s “Up for Whatever’’ campaign debuts this weekend. The creative shows a diehard Broncos fan drinking Bud Light at a stadium parking-lot tailgate before a game. He then finds himself whisked onto the field, where he receives a game ball de ...

Tags: Marketing and Sponsorship, Anheuser Busch, NFL, Denver Broncos

12/05/14
SportsBusiness Daily: Bud To Debut Latest NFL-Themed Ad

The latest NFL-themed ad in A-B’s "Up for Whatever" campaign debuts this weekend. A diehard Broncos fan drinking Bud Light at a stadium parking lot tailgate before a game finds himself whisked onto the field, where he receives a game ball delivered by a parachutist and gets his name on th ...

12/03/14
SportsBusiness Daily: March Of Dimes Honors Sports Figures

The annual March of Dimes Luncheon was held today at the Waldorf Astoria in N.Y. NFL Senior VP/Broadcasting & Media Operations COO Howard Katz received the Sports Leadership Award; Under Armour Founder, Chair & CEO Kevin Plank won corporate leadership honors. Golfer Michelle Wie won Sp ...

12/03/14
SportsBusiness Daily: DailyMVP Launches First Tom Brady Video

Fantasy sports site DailyMVP today breaks its first ad with Patriots QB Tom Brady, in which the two-time NFL MVP portrays a telemarketer hooked on daily fantasy. Lakers G Steve Nash played a librarian in the first ad of the “Have an MVP Day” brand campaign from ad agency barrettSF. ...

Tags: Marketing and Sponsorship

12/03/14
SportsBusiness Daily: DailyMVP Breaking Tom Brady Ad

Fantasy site DailyMVP today breaks its first ad with Patriots QB Tom Brady , in which the two-time NFL MVP portrays a telemarketer hooked on daily fantasy. Lakers G Steve Nash played a librarian in the first ad of the “Have an MVP Day” brand campaign from ad agency barrettSF. The Bra ...

12/02/14
SportsBusiness Daily: DraftKings Signs Sponsorship Deal With 76ers

Related stories : Patriots Become First NFL Team To Sign Deal With DraftKings DraftKings Signs Deal With NHL As League's Official Daily Fantasy Game NBA Signs Four-Year Deal With FanDuel, Gets Equity Stake In Company Leagues Embrace Daily Fantasy Despite Traditio ...

Tags: Marketing and Sponsorship, Philadelphia 76ers

12/02/14
SportsBusiness Daily: NBA Unveils All-Star Jerseys

adidas and the NBA today are taking the wraps off the jersey design for the Feb. 15 All-Star Game in N.Y. The jerseys will have players' first and last names on the back for the first time, along with side panels of five stars, representing each of N.Y.'s boroughs. The jerseys will not be available ...

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