About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

For the high-flying NBA, it’s all good

Published in SportsBusiness Journal on 02 / 27 / 17

Anthony Davis on the set with the NBA on TNT team. Photo by: NBAE / GETTY IMAGES (2) Commissioner Adam Sil...

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Tags: Leagues and Governing Bodies

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12/15/16
SportsBusiness Daily: Pepsi Renews Sponsorship Deal With Cowboys

Pepsi has renewed and extended its beverage and salty snacks sponsorship rights with the Cowboys for an additional 10 years. New inventory includes a digital tunnel cover at AT&T Stadium, along with retail and other wide-ranging rights at The Star, the team's HQ and practice facility in Frisco, ...

Tags: Marketing and Sponsorship, PepsiCo, Dallas Cowboys

12/15/16
SportsBusiness Daily: Pepsi Renews Cowboys Sponsorship

Pepsi has renewed and extended its beverage and salty snacks sponsorship rights with the Cowboys for an additional 10 years. New inventory includes a digital tunnel cover at AT&T Stadium, along with retail and other wide-ranging rights at The S ...

12/12/16
SportsBusiness Journal: Lefton Report: Ortiz bats for TurboTax

T here’s been ample speculation on what vocation David Ortiz will pursue, now that the Red Sox slugger has retired from baseball. The three-time World Series champion has interests in broadcasting, film and video production and snack foods ...

Tags: Marketing and Sponsorship

12/12/16
SportsBusiness Journal: Catching Up With Mark King, Adidas

After some rocky years in the U.S. market, Adidas now has a nice turnaround story to tell. On the recent December day that Adidas’ flagship store on Manhattan’s Fifth Avenue opened, Adidas North America President Mark King discussed th ...

Tags: Marketing and Sponsorship

12/05/16
SportsBusiness Journal: Group builds platform for hockey award

Hockey’s Hobey Baker Award is trying to develop some marketing muscles. The award has been presented annually since 1981 honoring the NCAA’s top hockey player. Like the Heisman Trophy, it’s owned by a foundation. Unlike the Heisman, it has rarely, if ever, been exploited commerc ...

Tags: Marketing and Sponsorship

12/05/16
SportsBusiness Journal: Lefton Report: CAA Sports joins search

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Tags: Marketing and Sponsorship

12/02/16
SportsBusiness Daily: S&E Sponsorship Group Acquired By Dentsu Aegis

Toronto-based S&E Sponsorship Group has been acquired by Dentsu Aegis and will be integrated into Dentsu Aegis’ experiential/event marketing agency MKTG. The new company will be branded as MKTG Canada. "It came down to people and fit, and they (MKTG) have a real culture of inclusion that's ...

Tags: People and Pop Culture

12/02/16
SportsBusiness Daily: Dentsu Aegis Buys S&E Sponsorship Group

S&E Sponsorship Group has been acquired by Dentsu Aegis and will be integrated into Dentsu Aegis' experiential/event marketing agency MKTG. The new company will be branded as MKTG Canada. "It came down to people and fit, and they (MKTG) have a real culture of inclusion that's built for collabor ...

12/01/16
SportsBusiness Daily: Tissot Signs Latest NBA Team Deal With Cavs

NBA league sponsor Tissot has signed the Cavaliers to the company's sixth team sponsorship. To tip-off the new relationship, Tissot will present each member of the team a special championship commemorative watch at tonight’s home game against the Clippers. Tissot is in the second year of a six ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers

12/01/16
SportsBusiness Daily: Tissot Signs Deal To Sponsor Cavaliers

NBA league sponsor Tissot has signed the Cavaliers to the company's sixth team sponsorship. To tip off the new relationship, Tissot will present each member of the team a special championship commemorative watch at tonight’s home game against the Clippers. A limited edition of 100 of the PRS ...

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