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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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McDonald's Rolling Out Three Separate Promos To Mark Second Year As NFL Sponsor

Published in SportsBusiness Daily on 08 / 26 / 14

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

06/18/14
SportsBusiness Daily: Gillette To Sponsor '14 Home Run Derby

Gillette, one of MLB's oldest corporate patrons, will title sponsor the July 14 Home Run Derby, held the evening before the MLB All-Star Game and televised on ESPN. While its commercial relationship with MLB dates to '39 and it has used pro baseball players as endorsers since 1910, Gillette has not ...

06/18/14
SportsBusiness Daily Global: IMG Hires Greg D'Alba From Turner

IMG has tapped a former Turner sales exec to become the company's first head of global sales. GREG D'ALBA , the former President of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role that will be tasked with selling sponsorships across the c ...

Tags: People and Pop Culture

06/17/14
SportsBusiness Daily: IMG Hires Greg D'Alba From Turner

IMG has tapped a former Turner sales exec to become the company's first head of global sales. GREG D'ALBA , the former President of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role that will be tasked with selling sponsorships across the c ...

Tags: People and Pop Culture, IMG

06/17/14
SportsBusiness Daily: IMG Hires Former Turner Exec D'Alba

IMG has tapped a former Turner sales exec to become the company's first head of global sales. Greg D’Alba , the former president of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role in which he will be tasked with selling sponsorships ...

06/16/14
SportsBusiness Daily: Target, A-B Backing MLB All-Star Concert

Target and longtime MLB partner Anheuser-Busch are the lead sponsors for this year's All-Star Game Concert on July 12. Imagine Dragons will headline the show at the Univ. of Minnesota's TCF Bank Stadium. Target will be the title sponsor, while A-B will be the presenting sponsor. Fellow MLB corpora ...

06/09/14
SportsBusiness Daily: QuintEvents Acquires Competitor Sports Events

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06/09/14
SportsBusiness Journal: Discover, Tostitos to end bowl deals

The new College Football Playoff is going to look a lot different than the old BCS, both on the field and off. Two more brands that were closely linked to the BCS — Discover and Tostitos — have told ESPN that they are ending their title sponsorship of playoff bowl games. Capital One, ...

Tags: Colleges

06/05/14
SportsBusiness Daily: Lynch To Head Repucom's U.S. Consulting Practice

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Tags: People and Pop Culture

06/04/14
SportsBusiness Daily: NHL Merch Sales Strong Heading Into Final

The Stanley Cup Final begins tonight, but the league’s licensees and retailers are already smiling. As would be expected, “if-win" orders for championship-licensed product heavily favor the Rangers. Still, the league has already seen sales more than double from last year during the playo ...

Tags: Marketing and Sponsorship, NHL

06/02/14
SportsBusiness Journal: Memories of '94 World Cup

Twenty years ago, David Sternberg never imagined he’d build a career around soccer. He knew next to nothing about the sport when he took a temporary job with the 1994 World Cup organizing committee. He just wanted to do some sports-related work before he enrolled in business school at UCLA. ...

Tags: In-Depth

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