About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

06/17/14
SportsBusiness Daily: IMG Hires Greg D'Alba From Turner

IMG has tapped a former Turner sales exec to become the company's first head of global sales. GREG D'ALBA , the former President of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role that will be tasked with selling sponsorships across the c ...

Tags: People and Pop Culture, IMG

06/17/14
SportsBusiness Daily: IMG Hires Former Turner Exec D'Alba

IMG has tapped a former Turner sales exec to become the company's first head of global sales. Greg D’Alba , the former president of CNN and Turner digital ad sales, has been hired as IMG President of Global Sales & Marketing, a new role in which he will be tasked with selling sponsorships ...

06/16/14
SportsBusiness Daily: Target, A-B Backing MLB All-Star Concert

Target and longtime MLB partner Anheuser-Busch are the lead sponsors for this year's All-Star Game Concert on July 12. Imagine Dragons will headline the show at the Univ. of Minnesota's TCF Bank Stadium. Target will be the title sponsor, while A-B will be the presenting sponsor. Fellow MLB corpora ...

06/09/14
SportsBusiness Daily: QuintEvents Acquires Competitor Sports Events

Sports ticketing and hospitality firm QuintEvents has acquired a competitor, Indianapolis-based Sport Events. Quint CEO Brian Learst said Sport Events, a company with $8-10M in annual revenues, brings some key customers and event relationships to Quint, especially at The Masters. In past years, Sp ...

06/09/14
SportsBusiness Journal: Discover, Tostitos to end bowl deals

The new College Football Playoff is going to look a lot different than the old BCS, both on the field and off. Two more brands that were closely linked to the BCS — Discover and Tostitos — have told ESPN that they are ending their title sponsorship of playoff bowl games. Capital One, ...

Tags: Colleges

06/05/14
SportsBusiness Daily: Lynch To Head Repucom's U.S. Consulting Practice

Former Visa sponsorship chief MICHAEL LYNCH has joined sports and media valuation researcher Repucom to head its U.S. consulting practice. Lynch said the consulting arm was a natural extension of Repucom’s expertise in research, sports media and sponsorship, as the company evolves from a dat ...

Tags: People and Pop Culture

06/04/14
SportsBusiness Daily: NHL Merch Sales Strong Heading Into Final

The Stanley Cup Final begins tonight, but the league’s licensees and retailers are already smiling. As would be expected, “if-win" orders for championship-licensed product heavily favor the Rangers. Still, the league has already seen sales more than double from last year during the playo ...

Tags: Marketing and Sponsorship, NHL

06/02/14
SportsBusiness Journal: Memories of '94 World Cup

Twenty years ago, David Sternberg never imagined he’d build a career around soccer. He knew next to nothing about the sport when he took a temporary job with the 1994 World Cup organizing committee. He just wanted to do some sports-related work before he enrolled in business school at UCLA. ...

Tags: In-Depth

05/29/14
SportsBusiness Daily: Cowboys Ink Memorabilia Deal With Panini

The Cowboys have signed Panini America as their exclusive game-worn memorabilia rights holder. Under the multiyear agreement, the Panini Authentic memorabilia division will sell game-used apparel and equipment, starting with the '14 season. The deal also allows the inclusion of game-worn memorabilia ...

05/29/14
SportsBusiness Daily: ACC Launches New Logo

The ACC is rebranding today with the launch of a new logo. While most fans will not see the new mark until the upcoming college football season, the ACC hopes to have it widely distributed by July 1, the date that Louisville officially joins the co ...

Tags: Colleges, ACC

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