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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/23/13
Company scores with Goal Light

Like a police car, it has a rotating red light on top and an ear-splitting siren. It’s a pizza cutter, a bottle opener, an alarm clock, a key ring and a pen. It is the Goal Light line of products from Fan Fever, a relatively new company that has captured the unrivaled frenzy and joy of ...

Tags: In-Depth, NHL Season Preview

09/16/13
NYC Marathon keeps focus forward

A year after the New York City Marathon was canceled in the aftermath of Hurricane Sandy, and five months after the bombing at the Boston Marathon, the new marketing campaign for the 2013 New York City Marathon has a decidedly celebratory tone. ...

Tags: Marketing and Sponsorship

09/09/13
Pepsi beverages to get NFL push

Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi. ...

Tags: Marketing and Sponsorship

09/02/13
With NFL Kickoff, league builds bookend

The NFL’s annual kickoff celebration has become a mini-national holiday in just 12 years, since its inaugural event in Times Square in 2002. This year, even with the Baltimore Orioles refusing to relinquish a home date so that their neighboring Ravens could host the NFL opener, there’ ...

Tags: Leagues and Governing Bodies

09/02/13
ESPN to show lacrosse event

Continuing to augment its lacrosse portfolio, ESPN will showcase as many as 60 games over 10 nights from the 2014 Federation of International Lacrosse Men’s World Championship in Denver, which organizers are calling “the largest lacrosse event in history.” ...

Tags: Leagues and Governing Bodies

07/29/13
Hot Seahawks add Boeing, Starbucks

Boeing and Starbucks are the newest corporate partners of the Seattle Seahawks as the NFL team looks to lean on its newfound national popularity to stimulate deals. Locally based Boeing gets branding on the Seahawks’ news conference backdrop under the deal, along with permanent signage for ...

Tags: Franchises

07/29/13
Experts: Market is ready for FS1

The addition of another sports channel next month does not concern executives in the ad buying community, who say the demand for sports programming is so strong now that the market easily can handle multiple networks. Most of the media executive ...

Tags: Media

07/29/13
PGA Tour makes MetLife a partner

Through deals with broadcast rights holders, MetLife blimps have been hovering over PGA Tour events since 1987, but under a new rights agreement, the insurer is an official marketing partner of the tour for the first time. The Met ...

Tags: Marketing and Sponsorship

07/22/13
Hawks to hit top 3 in hot market sales

Both the NHL and NBA are reporting an uptick in hot-market sales from their recently completed championships. NHL officials and retailers were calling the Chicago Blackhawks’ win one of their best-ever championship markets. Considering further the season’s lockout, which cut teams&r ...

Tags: Marketing and Sponsorship

07/15/13
What's next for Broadway?

Recalling a memorable sports film is about as easy as buying a movie ticket. From “Pride of the Yankees” (1942) and “The Hustler” (1961) to those of more recent vintage, like “Slap Shot” (1977) and “The Blind Side” (2009), there have been dozens of ind ...

Tags: In-Depth

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