About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

A-B to sports partners: Adapt to a new world

Published in SportsBusiness Journal on 06 / 29 / 15

Anheuser-Busch has been the sugar daddy of sports since the early 1980s. That’s when agency executive Tony Ponturo started at the company and helped engineer a strategy that made Bud and Bud Light ubiquitous across sports television, events and venues. More than 30 years later, A-B’s ...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/25/15
SportsBusiness Journal: SNY’s rowdy roommates back in new ads

SportsNet New York is reprising its “House of Fans” campaign from last year that includes a round of four new ads from the faux super fan housemates. The effort starts this week and will run during Mets telecasts, across SNY and on other cable networks carried by Time Warner Cable. Th ...

Tags: Media

05/25/15
SportsBusiness Journal: Taking flavors from lab to retail

At any one time around 40 flavors of Gatorade are available at retail, from standards like fruit punch and lemon lime to mango-electrico and the seemingly unlikely combination of lime cucumber. Naturally, not every introduction is gulped down by consumers (see box). Deep in Gatorade’s past ...

Tags: In-Depth

05/25/15
SportsBusiness Journal: Brand's next push

With Gatorade observing the 50th anniversary of its invention, we asked some of the brand’s top marketers what the future looks like. In the short term, the brand is making a push into nutrition, which is part of an initiative across parent company PepsiCo. When it comes to sports nutrition ...

Tags: In-Depth

05/21/15
SportsBusiness Daily: AT&T Wins Sports Sponsor Of The Year

AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when its familiar logo was associated with some of the biggest sports events in the country. That included the first College Football Playoff, at AT&T Stadium in Texas, whic ...

Tags: Sports Business Awards, ATT

05/21/15
SportsBusiness Daily: Subway's Paul Bamundo Leaving QSR

Subway Global Dir of Sports Marketing & Strategic Partnerships PAUL BAMUNDO is leaving the QSR after seven years for a senior post at WPP’s new global sports agency. Bamundo, a former SBJ "Forty Under 40" honoree , joined Subway in '08 as Senior Brand Manager, Sports & Strategic Par ...

Tags: People and Pop Culture, Subway

05/21/15
SportsBusiness Daily: Octagon Wins Best In Corporate Consulting

The first thing visitors to Octagon's Norwalk, Conn., headquarters notice are the two Sports Business Awards prominently displayed on the front reception desk. Now there is a new one to add. "I made room for a another one there this morning, and I worried that might jinx it," joked CEO Rick Dud ...

Tags: Sports Business Awards, Octagon

05/21/15
On The Ground: Sports Sponsor of the Year: AT&T

AT&T's Ryan Luckey. AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when their familiar logo was associated with some of the biggest spo ...

Tags: On The Ground

05/21/15
SportsBusiness Daily: Learfield Wins Best In Property Consulting, Sales

No portion of the sports business industry has been changing faster and more dramatically than college sports. With a series of moves to keep pace -- including acquisitions, advancements in multimedia offerings and innovative social media programs -- Learfield Sports more than kept pace. "It wa ...

Tags: Sports Business Awards

05/20/15
On The Ground: Best in Corporate Consulting, Marketing and Client Services: Octa ...

Octagon CEO Rick Dudley Photo by: MARC BRYAN-BROWN The first thing visitors to Octagon's Norwalk, Conn., headquarters notice are the two Sports Business Awards prominently displayed on the front ...

Tags: On The Ground

05/20/15
On The Ground: Best in Property Consulting, Marketing and Client Services: Learf ...

Learfield’s Andy Rawlings Photo by: MARC BRYAN-BROWN No portion of the sports business has been changing faster and more dramatically than college sports. With a series of moves ...

Tags: On The Ground

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