About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

For the high-flying NBA, it’s all good

Published in SportsBusiness Journal on 02 / 27 / 17

Anthony Davis on the set with the NBA on TNT team. Photo by: NBAE / GETTY IMAGES (2) Commissioner Adam Sil...

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Tags: Leagues and Governing Bodies

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The National Basketball Players Association is making a significant move this summer as it takes its marketing and merchandising rights in-house after more than two decades of leasing them to the NBA. The move comes amid an extension of the league’s collective-bargaining agreement, the fram ...

Tags: Labor and Agents

01/16/17
SportsBusiness Journal: Licensing show looks for rise in numbers

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01/16/17
SportsBusiness Journal: Fanatics into NBA replica jerseys

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01/13/17
SportsBusiness Daily: NFL Playoff Hosts Finalize Sponsor Activation

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01/06/17
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Tags: Marketing and Sponsorship, Green Bay Packers, Houston Texans, Pittsburgh Steelers, Seattle Seahawks, NFL

01/04/17
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SportsBusiness Daily: Cubs World Series Items Among Top Sports Gifts

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