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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Signs QB Marcus Mariota To Autograph Trading-Card Deal

Published in SportsBusiness Daily on 03 / 30 / 15

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

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More Stories by this Author

02/01/15
SportsBusiness Daily: NFL Licensees Hope For Seahawks Win

NFL licensees and their retailers are pulling hard for the Seahawks in Super Bowl XLIX. The appeal of a back-to-back championship and the Seahawks' superior retail draw after winning last year has "if-win" orders for the team ranging 30-40% more than the Patriots, via licensed sports e-commerce spec ...

01/28/15
SportsBusiness Daily: Beckham Leads NFLPI's List Of Rising Stars

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im ...

Tags: Marketing and Sponsorship, NFL

01/27/15
SportsBusiness Daily: Andrew Luck Endorsing TD Ameritrade

First-year NFL corporate sponsor TD Ameritrade has signed Colts QB Andrew Luck to a two-year endorsement pact. Under the deal, Luck will appear in national ad campaigns, do social media and make promotional appearances for the NFL's official brokerage house. The agreement with Luck is coterminous ...

01/26/15
SportsBusiness Journal: The Lefton Report: Licensees like repeat

S ince the Green Bay Packers have four Super Bowl titles and a national following, we went to the recent Sports Licensing and Tailgate Show in Las Vegas anticipating that the Cheese-heads would be the choice of the retailers and manufacturers who ...

Tags: Marketing and Sponsorship

01/26/15
SportsBusiness Journal: Sponsors vie for attention

The NFL’s largest corporate patrons are finalizing Super Bowl activation programs, with more in downtown Phoenix than in prior championship weeks in Arizona. “The downtown [Phoenix] infrastructure has expanded, so we’re taking advantage of that,” said Renie Anderson, NFL s ...

Tags: In-Depth, Super Bowl

01/26/15
SportsBusiness Journal: Russo forms boutique agency

Veteran sports and media marketer Chris Russo is looking to capitalize on the trends in media technology and finance in launching Fifth Generation Sports, a boutique agency with capabilities in marketing, research, digital and social media with access to investment capital. The name Fifth Genera ...

Tags: Marketing and Sponsorship

01/26/15
SportsBusiness Journal: Licensees expect more big numbers

Last year’s New York/New Jersey Super Bowl yielded the most sales ever for NFL licensees. The hot market for Seattle’s championship eclipsed everyone’s predictions. The NFL is hoping for something nearly as big for Super Bowl 50 in 2016. So what are the expectations for Super Bo ...

Tags: In-Depth, Super Bowl

01/26/15
SportsBusiness Journal: What makes a great Super Bowl party?

Just as the Super Bowl decides the championship of the NFL, so too does it separate winners and losers in the hospitality industry. Valuable corporate relationships of long standing can be enhanced or ruined by a bad party, hotel trouble or a transportation snafu. So when Engine Shop was creating ...

Tags: Events and Attractions

01/26/15
SportsBusiness Journal: Jets, FanDuel deal starts at Super Bowl

FanDuel has signed its second NFL team sponsorship deal in three months, agreeing to a marketing pact with the New York Jets. Team President Neil Glat said the deal will begin this week with FanDuel’s support of the “Jets House” Super Bowl Week hospitality venue in New York City. ...

Tags: Marketing and Sponsorship

01/23/15
SportsBusiness Daily Global: WTA's Tseng Headed Back To IMG

WTA Global Head of Sponsorship Sales STEVE TSENG  is leaving to return to IMG, where he worked for 20 years before joining the women's tennis circuit in July '13. Tseng will head IMG’s consulting team on the Visa account. He will be based in S.F., where he previously worked for IMG.  ...

Tags: People and Pop Culture, North America

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