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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Sail The High Brees: Saints QB's Foundation Endorsing Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed a deal with Saints QB Drew Brees' foundation and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans ...

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Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

09/13/17
SportsBusiness Daily: Micone To Be NFL Consumer Products Chief

Hasbro VP/Licensing for North America MICHELLE MICONE has been hired as the NFL’s new Senior VP/Consumer Products. In perhaps the most talked-about job opening this year in sports licensing, the NFL has been looking for a new consumer products chief since April, when LEO KANE left the leag ...

Tags: People and Pop Culture, NFL

09/13/17
SportsBusiness Daily: NFL Hires Hasbro's Michelle Micone

Hasbro VP/Licensing for North America Michelle Micone has been hired as the NFL’s new Senior VP/Consumer Products. In perhaps the most talked-about job opening this year in sports licensing, the NFL has been looking for a new consumer products chief since April, when Leo Kane left the leag ...

09/12/17
SportsBusiness Daily: Panini Launching New Campaign With Top Rookies

Panini, the exclusive trading card licensee of the NFL and NFLPA, is launching a marketing campaign supporting its NFL trading cards this week, featuring top rookies including Jaguars RB Leonard Fournette and Texans QB Deshaun Watson. The ad was shot at the '17 NFLPA Rookie Premiere in L.A. The ...

Tags: Marketing and Sponsorship, Panini

09/11/17
SportsBusiness Journal: ‘TNF’ campaign favors moms, millennials

In one spot, part of the first creative work for the league by Goodby Silverstein & Partners, a soon-to-be mom is expecting NFL action. description here. Marketing behind the NFL’s “Th ...

Tags: Marketing and Sponsorship

09/06/17
SportsBusiness Daily: Prescott To Be Featured In Several National Ads

Cowboys QB Dak Prescott will vie with Giants WR Odell Beckham Jr. and Steelers WR Antonio Brown for the most national spots within the NFL TV schedule this season, the latest sign of his meteoric rise since being a fourth-round pick in the ’16 NFL Draft. Prescott’s plan even before being ...

Tags: Marketing and Sponsorship

09/04/17
SportsBusiness Journal: Sponsors' activation plans for NFL

NFL league sponsors are out of training camp and into the regular season this week. A robust marketing campaign will see 24 league sponsors activating their NFL rights across 37 brands, with more than 40 television and 55 digital spots, using 55 current or legendary players, according to Tracie R ...

Tags: Marketing and Sponsorship

09/04/17
SportsBusiness Journal: Lefton Report: NFL wants McDonald's back

T he NFL season kicks off this week without McDonald’s and TD Ameritrade as corporate sponsors. Each has failed to renew their pricey NFL rights deals. McDonald’s has been an NFL corporate patron since late in the 2012 season, ...

Tags: Marketing and Sponsorship

08/28/17
SportsBusiness Journal: On Location signs QuintEvents

On Location Experiences, one of the newest sports hospitality companies, has contracted for QuintEvents, one of the more venerable, to sell Super Bowl ticket and hospitality packages. Under the two-year deal signed last week, QuintEvents will sell offerings on a nonexclusive basis, including game ...

Tags: Marketing and Sponsorship

08/28/17
SportsBusiness Journal: MP & Silva hires Chris Lencheski

Attempting to establish as much credibility in North America as it has overseas, media rights agency MP & Silva has brought on sports industry veteran Chris Lencheski to head global sponsorship sales. Lencheski has been a senior adviser to MP & Silva’s management and board of direct ...

Tags: Marketing and Sponsorship

08/28/17
SportsBusiness Journal: Nike goes big with new NFL campaign

For the coming season, Nike is delivering its biggest NFL marketing campaign since regaining on-field rights in 2012. It’s a multiplatform effort featuring fashion and entertainment names, NFL hall of famers and current stars. The tagline, designed to highlight the importance of an NFL jers ...

Tags: Marketing and Sponsorship

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