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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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Execs weigh impact on NHL’s sponsors
Kraft Foods’ decision last week to cancel its annual Hockeyville promotion, in which an NHL exhibition game has been staged in a small Canadian town since 2006, brings into sharp focus the league’s sponsorship business, likely the biggest casualty of a lockout moving into its third month ...
Vikings hire Van Wagner
The Minnesota Vikings have hired Van Wagner Sports and Entertainment as the sales and marketing agency for the team’s new $975 million stadium in downtown Minneapolis, slated to open in 2016. The project is the first naming-rights assignment for Van Wagner, which launched a team and venue serv ...
Giants’ hot market proves solid
Despite an abrupt, four-game sweep and Hurricane Sandy-related supply chain disruptions, the hot market for San Francisco Giants World Series merchandise has drawn essentially even with the one following the club’s 2010 title. MLB executiv ...
USAA suits up NFL in camouflage
Camouflage is replacing pink on NFL fields over the next few weeks, as a military appreciation effort and a Veterans Day salute take center stage. Insurer USAA, the NFL’s official military appreciation sponsor, is activating heavily around ...
‘Undercover Boss’ brings changes
As a fixture seated behind home plate at Yankee Stadium and an indelible presence at most industry events, Mitchell Modell is one of the most familiar figures in the business of sports. So when “Undercover Boss” called in May to ask if the recognizable Modell, CEO of the sporting-goods c ...
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Panini renews NBA trading card deal
The NBA surprised the trading card industry in 2009 when it signed a virtual unknown brand in Panini while dropping two household names in Topps and Upper Deck. At the time, Panini had no U.S. offices nor staff. However, the deal has been successful enough that it’s been extended for another f ...
NBA licensing revenue climbs
Staring into the teeth of a lockout a year ago, NBA licensing executives were anticipating that their business would drop by more than 25 percent. Fast forward to today. In the NBA fiscal year that ended in September, licensing revenue was up in a season that was contracted by 16 games. T ...
Marathon sponsors increasing activation
The ING New York City Marathon takes place Sunday and sponsor activation is running alongside the race. With a new strategy emphasizing broader programs, total sponsorship commitments year-to-year are up 21 percent, while sponsor revenue has increased 17 percent and activation is more extensive. ...
Panini signs Luck for memorabilia
Panini America has signed Indianapolis Colts quarterback Andrew Luck to an exclusive memorabilia deal. As the first NFL athlete to join the card marketer’s Panini Authentic business, Luck will serve as a cornerstone of that business, which also includes NBA players Kobe Bryant, Blake Griffin a ...
CAA Sports consulting lands Chase
CAA Sports’ Corporate Consulting division has won one of sports’ most competitive and closely watched marketing agency reviews of the year, landing the sports/entertainment agency business of JPMorgan Chase. Chase’s sports port ...
