About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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For the high-flying NBA, it’s all good

Published in SportsBusiness Journal on 02 / 27 / 17

Anthony Davis on the set with the NBA on TNT team. Photo by: NBAE / GETTY IMAGES (2) Commissioner Adam Sil...

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Tags: Leagues and Governing Bodies

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