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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Signs QB Marcus Mariota To Autograph Trading-Card Deal

Published in SportsBusiness Daily on 03 / 30 / 15

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

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More Stories by this Author

SportsBusiness Journal: Gambling a key topic at All-Star

The NBA’s focus on gambling and its related business impact continues, with the league using its recent All-Star Weekend to push ahead its support of legalizing sports wagering. NBA Commissioner Adam Silver highlighted the issue of further legalization of gambling on pro sports by making it ...

Tags: Events and Attractions

SportsBusiness Journal: Champions: Mike Trager

M ike Trager felt the allure of television before his family even had one. As a teen, before his family could afford a TV, Trager recalls spending Friday nights glued to the set. The only resident in Trager’s apartment complex who had one would turn his television to the window on Friday n ...

Tags: Champions

SportsBusiness Journal: Schneider in spotlight at Vegas arena

France-headquartered Schneider Electric last week announced its boldest marketing move yet in the U.S., signing on as the first founding partner of the 20,000-seat, $375 million Las Vegas arena, scheduled to open in 2016 and being built by AEG and ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report: NFL to split autos?

T he NFL’s competitive season is over, so the selling season is fully underway. Filling the car and truck category, where GMC is departing after a 14-year run, is the top offseason priority. Renie Anderson , NFL senior vice president o ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NFL invests in licensed apparel firm

The NFL has made a seven-figure equity investment in Outerstuff, one of its largest apparel licensees. League sources said the equity play, which includes an opportunity for further investment, closed last year. The deal draws its significance in part from being an indicator of where the sports ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Super Bowl XLIX: Arizona

On the surface, there was never a more trying year to be a business partner of America’s most popular spectator sport. It was an NFL season that began with problems off the field amid a firestorm of domestic abuse charges. It was a season ...

Tags: Events and Attractions, Leagues and Governing Bodies

SportsBusiness Journal: NYC brings out big All-Star activations

This week’s NBA All-Star Game in New York will see a level of promotion and activation from the league’s partners greater than anything seen previously for the event. Kumho, the NBA’s official tire, is launching ...

Tags: Events and Attractions

SportsBusiness Journal: NBA All-Star returns to NYC

NYC and MSG host their first All-Star Game since 1998. Photo by: GETTY IMAGES O ne market, two arenas, two host teams — and a massive new community service event. It adds up to ...

Tags: Events and Attractions

SportsBusiness Journal: The Lefton Report: NBPA licensing

T he NBA hasn’t controlled the marketing of its players since basketballs had laces, but it certainly seems that way. Long before the NBA’s popularity exploded with the ascension of players like Larry Bird and Magic Johnson in the ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Subway Inks Last-Minute Deal For SB Spot

Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th ...

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