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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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New owner, location for licensing show
The Sports Licensing and Tailgate Show, the industry’s sole remaining licensing exhibition, opens this week with a new owner in Nielsen Expositions, which purchased the show late last year. It will also be held in a bigger location at the Las Vegas Convention Center with an uptick in sales of ...
NFL House bound for New Orleans
The NFL is bringing back its Super Bowl hospitality venue, NFL House, for a second year. The high-end spot for corporate sponsors and other NFL business partners, run in conjunction with Sportsmark, returns with a larger footprint and some outdoor space, given New Orleans’ warmer cli ...
IMG acquires Catalyst
IMG has acquired New York-based Catalyst Public Relations, adding domestic client PR capabilities for the first time, along with social, digital and content development expertise. Catalyst, which has 35 to 40 employees and clients including Subway, Dick’s Sporting Goods, Under Armour, Timex ...
MLB rights holder bringing new look
MLB’s biggest licensees introduced new products at a recent show in Las Vegas, and one of the main items is a batting practice cap that will be introduced during spring training from on-field cap rights holder New Era. The new batting pra ...
NBA sponsors step up on Christmas Day
NBA marketing partners are set to debut activation initiatives around the league’s annual slate of Christmas Day games, which delivers a healthy TV audience and offers a key platform to launch creative and products. “This has become the holiday destination for NBA fans around the worl ...
Fan Cave going global
Delta Air Lines and Brand USA, an arm of the U.S. Tourism Board, are in as sponsors of the World Baseball Classic, which resumes in March and concludes March 17-19 at AT&T Park in San Francisco. Sponsor assets include venue and virtual signage, along with media on MLB Network, the exclusive Engl ...
Tags: Events and Attractions
Reliant signs on for All-Star
Looking to grab some equity from the 2013 NBA All-Star Game being in its home Houston market, Reliant Energy has signed on as a sponsor. As the largest energy provider in the country’s most competitive energy market, Reliant will support the NBA Jam Session, along with a 5K race and communi ...
Tags: Events and Attractions
WMG grows in Canada
Wasserman Media Group has expanded both its consulting business and its Canadian presence with the acquisition of Catalyst Sponsorship Consulting, a Toronto firm with golf expertise and relationships with large Canadian companies, including Royal Bank of Canada. Catalyst is an 18-person firm star ...
Revenue up 40 percent at Front Row
With NHL games canceled through mid-December, NHL revenue is absent at Philadelphia Flyers parent company Comcast-Spectacor. However, a year after installing new leadership at its Front Row Marketing sales, analytics and corporate consulting unit, things are going swimmingly. ...
NHL licensees circle wagons
The NHL’s consumer products business will have to be rebuilt after this year’s lockout. Even if a deal is reached immediately, licensees would still miss the vast majority of holiday sales and then be faced with the daunting task of having to reclaim shelf space at retail in January a ...
