About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

12/02/13
Milestone for March of Dimes event

The annual March of Dimes Sports Luncheon on Wednesday will celebrate its 30th anniversary, and over the years it has become the Super Bowl of charitable sports gatherings. Former CBS Sports President Neal Pilson helped start the luncheon and recalls raising around $100,000 in its first year. Thi ...

Tags: Events and Attractions

11/18/13
NASCAR sets terms for series

NASCAR is asking $12 million to $15 million a year for title sponsorship of its secondary series, which has been held by Nationwide Insurance since 2008. NASCAR’s asking price is a minimum 20 percent increase above the $10 million in rights fees that Nationwide now pays. The insurer is drop ...

Tags: Marketing and Sponsorship

11/11/13
Legacy Agency launching baseball expo

Add expositions to the corporate consulting, broadcast and athlete representation businesses of The Legacy Agency. The New York firm is on the street with an 85,000-square-foot baseball show, aimed at both the business-to-consumer and business-to-business audiences, called “Baseball City.&rdq ...

Tags: Marketing and Sponsorship

11/04/13
CSE builds relationships, business

There are agencies that thrive because the founder is well-connected from years in marketing, and there are agencies that succeed because of expertise in agency management or an early reputation for creative wizardry. Atlanta’s CSE can’t point to any of those as reasons for its succe ...

Tags: Marketing and Sponsorship

10/28/13
New creative for NBA’s opening night

The NBA goes into the 2013-14 season with a number of sponsors rolling out activations and unveiling new creative. While league partners have traditionally debuted ads on the NBA’s Christmas Day games, they are more than ever rolling out new ones this week. Kia is taking over sponsorshi ...

Tags: Marketing and Sponsorship

10/28/13
Samsung near deal with NBA

With the NBA season tipping off this week, Samsung is close to completing a major sponsorship deal with the league that will include rights across the company’s line of smartphones, tablets, televisions, Blu-ray players and streaming video boxes. The multiyear deal encompasses the United St ...

Tags: Marketing and Sponsorship

10/28/13
RSL signs one of top MLS jersey deals

In a deal completed in just over a month, MLS’s Real Salt Lake has signed LifeVantage as its new jersey sponsor. While Salt Lake City is one the smallest markets in MLS, the deal is one of the league’s largest, as MLS sources put it at $30 million over 10 years. That’s about $1 ...

Tags: Franchises

10/28/13
AT&T naming deal years in the making

Getting AT&T’s name on the home of the Dallas Cowboys may have been the longest sales process of any naming-rights deal, taking more than six years. Years before the Cowboys’ $1.2 billion stadium opened in 2009, team officials were pitching AT&T. “We were knocking on th ...

Tags: Franchises

10/21/13
Silver ready for NBA's starring role

Editor's note: This story is revised from the print edition. After 20 years toiling at the elbow of NBA Commissioner David Stern, Adam Silver needed only minutes last spring to show that he’s ready to run the league. Silver listened as debate raged between NBA owners, a phalanx of la ...

Tags: In-Depth, NBA Season Preview

09/30/13
Partnerships stand test of time

From Gillette and MLB to Kraft and the NHL, there are sports sponsorships that are as enduring as Mount Rushmore. Marketers share the secrets of what makes those partnerships last.

Tags: In-Depth

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug