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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Jeff Shifrin Leaving CSM Sports 15 Months After Joining Firm

Published in SportsBusiness Daily on 11 / 13 / 17

CSM Sports & Entertainment North America CEO Jeff Shifrin has left the agency 15 months after he joined the firm. Sources said his position will not be immediately replaced. Shifrin said he left the Connecticut-based agency on good terms, and noted he was, and will continue to be, a shareholde...

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SportsBusiness Journal: League renews with Kia, AmEx

With the NBA season starting this week, the league has renewed many of its pending sponsorships. Back in the fold are longtime NBA sponsors Kia and American Express, Gatorade, autotrader.com, Kaiser Permanente and SAP. Taco Bell has not yet renewed, but a league spokeswoman said those negotiations a ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Patch deals average $9.3M annually

The Lakers signed e-commerce site Wish while the Kings went with Blue Diamond almonds. Photo by: GETTY IMAGES The NBA breaks new ground this season by putting advertising on game jerseys, with more ...

Tags: In-Depth, NBA Season Preview

SportsBusiness Journal: Nike only part of NBA licensing

This season teams are allowed to have as many as five jersey looks. Courtesy of: NIKE While Nike’s new eight-year on-court apparel deal is the biggest news among NBA licensees, it’s not ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: New York Life Renews Pac-12 Basketball Tournaments Title Sponsors ...

New York Life has renewed its title sponsorship of the Pac-12 men's and women's basketball tournaments, a position it has held for the past three years, Officially, the conference is terming this a "multiyear" arrangement, but it is believed to be another three-year pact. Under the new deal, New Yor ...

SportsBusiness Daily: Security Tech Firm To Sponsor NFL Jets

IdentoGo by Idemia has signed its first sports sponsorship, a multiyear deal with the Jets. The company provides the systems backing the TSA's Precheck expedited security screening program. IdentoGO becomes the NFL team's Official Identity Security and Biometrics Partner. Sponsorship assets include ...

SportsBusiness Journal: Excel Sports Management adds Barror

Barror Continuing to expand its third-party sales capabilities, Excel Sports Management has hired veteran property salesman Sean Barror away from WME-IMG. Barror starts this week as Excel’s new head of proper ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: YouTube fills MLB’s sponsor roster

Google’s YouTube TV digital pay service will be the first Word Series presenting sponsor and will use the attraction of Fox’s game telecasts to promote brand awareness and sign-ups. The sponsorship, which lasts through the postseason, includes six-second ads on Fox’s broadcasts ...

Tags: Media

SportsBusiness Daily: YouTube TV Is First World Series Presenting Sponsor

Google’s YouTube TV digital pay service will be the first Word Series presenting sponsor and will use the attraction of Fox’ game telecasts to promote brand awareness and signups. The sponsorship, which lasts through the postseason, includes six-second ads on Fox’ broadcasts durin ...

Tags: Marketing and Sponsorship, MLB, YouTube

SportsBusiness Journal: Lefton Report: '47 Brand 'not for sale'

G oogle ’47 Brand and it yields 51.1 million hits. Fanatics.com lists more than 2,300 items for sale from the suburban Boston-based licensed sports apparel brand. Apparently, none of those SKUs include a definitive sales agreement: D ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: MLB to sell World Series sponsorship

Major League Baseball is close to selling the first presenting sponsorship to its premier event, the World Series. The anticipated deal for this year’s World Series comes after MLB sold presenting sponsorships to all of its playoff series for the first time. T-Mobile, an MLB corporate sp ...

Tags: Marketing and Sponsorship

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