About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Dodgers asking $12 million a year for naming rights to field

Published in SportsBusiness Journal on 07 / 17 / 17

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

04/10/17
SportsBusiness Daily: Mich Ultra To Sponsor World Surf League

A-B InBev's Michelob Ultra brand is the new beer sponsor of the World Surf League for U.S. events. Mich Ultra will support the deal with WSL content on social media channels, and the brewer will back branded hospitality areas and after parties at domestic WSL events. Grupo Modelo's Pacifico brand s ...

04/10/17
SportsBusiness Journal: Forty Under 40: Justin Toman

pepsico Gymnastics is a sport requiring a heady mix of agility, balance, flexibility and strength. As a gymnast since age 5, who has competed at the sport’s highest levels, Justin Toman has been developing those skills for years. As Pepsi’s director of sports marke ...

Tags: Forty Under 40

04/10/17
SportsBusiness Journal: Forty Under 40: Alex Radetsky

joe jenkins As the agent for a likely hall of famer in David Ortiz, Alex Radetsky acknowledges that his grasp of Spanish is, well, muy mal . Somehow Radetsky, the son of Russian emigrants, used that to his advantage, building a marketing practice within SFX Baseball in th ...

Tags: Forty Under 40

04/10/17
SportsBusiness Journal: Forty Under 40: Katherine Johnson

courtesy of katherine johnson Before hiring Katherine Johnson for her first job in sports marketing, former IMG executive Doug Pirnie recalls scanning her résumé. “Hmm … University of Michigan crew team: good; Olympic rowing: even better; 2004 Olym ...

Tags: Forty Under 40

04/10/17
SportsBusiness Journal: Forty Under 40: Nick Kelly

anheuser-busch inbev For someone who spent the first decade of his career in the opaque world of PR, Anheuser-Busch’s Nick Kelly quickly developed a reputation for candor after two years on the sponsorship side of the house. “A lot of the people in this busines ...

Tags: Forty Under 40

04/10/17
SportsBusiness Journal: Nassau’s back, bringing sports with it

Photo by: SHOP ARCHITECTS The songs of Long Island native Billy Joel filled the Nassau Coliseum last Wednesday, when the 45-year-old arena reopened after an 18-month, $165 million renovation. Brooklyn Sports ...

Tags: Facilities

04/10/17
SportsBusiness Journal: The Lefton Report: A new IPG

C all it “next year’s model.” Sponsorship industry sales veteran Jeff Marks is opening Innovative Partnerships Group in Los Angeles. Even with years selling naming rights and other top-shelf sponsorships for the likes of the ...

Tags: Marketing and Sponsorship

04/10/17
SportsBusiness Journal: Forty Under 40: Cole Gahagan

fanatics While at Ticketmaster, Cole Gahagan helped transform that business by combining primary and secondary ticketing packages across a swath of leagues and teams. Hired by Fanatics last October as chief commercial officer, Gahagan is hoping to bring that same sort of d ...

Tags: Forty Under 40

04/10/17
SportsBusiness Journal: CSM adds GlideSlope to the fold

Continuing to expand its U.S. presence, CSM Sport & Entertainment has acquired GlideSlope, a boutique New York City agency specializing in the Olympics and other global sports, along with marketing analytics. Under terms of the deal, GlideSlope will become the Advisory Group of CSM North Amer ...

Tags: Marketing and Sponsorship

04/10/17
SportsBusiness Journal: Forty Under 40: Dan Parise

zack perl Other dorm rooms at Colby College were filled with raucous music, beer, and smoke, but if you happened into Dan Parise’s room during his senior year, there’s a good chance you’d have overheard him trying to sell some CEO or CMO a hospitality packa ...

Tags: Forty Under 40

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug