About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

What A Catch: Giants' Odell Beckham Jr. Leads NFLPI's List Of Rising Stars

Published in SportsBusiness Daily on 01 / 28 / 15

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

01/08/15
SportsBusiness Daily: Sponsors Line Up For "Rivalry On Ice"

Turkish Air Lines, Celebrity Cruise Lines, Cross Pens, the Wall Street Journal and the Mead Brown Costa Rican resort are in as sponsors for the second annual "Rivalry on Ice" college hockey game Saturday, which pits Harvard against Yale at MSG and will be televised on NBCSN. Sponsors get dasherboard ...

Tags: Marketing and Sponsorship

01/06/15
SportsBusiness Daily: 76ers Sign Deal With StubHub

The 76ers have signed a five-year sponsorship deal with StubHub, a significant move since the league and most of its teams are aligned with Ticketmaster. 76ers CEO Scott O'Neil said the deal is at the top "Patriot Partner" sponsorship level, which includes radio, digital, courtside and LED signage ...

01/05/15
SportsBusiness Journal: IMG wins Visa shootout

IMG Consulting has triumphed in one of the largest and most scrutinized agency shootouts of 2014, winning a review to handle Visa’s sports marketing activities consolidated across its biggest properties. Those larger properties include Visa’s Olympic TOP sponsorship, the FIFA World Cu ...

Tags: Marketing and Sponsorship

01/05/15
SportsBusiness Journal: The Lefton Report: Team Epic prevails

W hile the NASCAR season won’t start until February at Daytona International Speedway, we’ve got an early winner. Team Epic has triumphed in an agency shootout that lasted about three months to handle activation of Sunoco ’s 1 ...

Tags: Marketing and Sponsorship

01/05/15
SportsBusiness Journal: CFP licensees hope for sales boost

While many are expecting NFL-like television ratings for the College Football Playoff, those on the licensing side are a bit more cautious. “We’re certainly anticipating higher [total] sales than last year’s BCS championship game, but because this is a blank sheet, it’s di ...

Tags: Colleges

01/05/15
SportsBusiness Journal: ESPN eyes getting into daily games

You can’t watch or listen to ESPN without being bombarded by ads for daily fantasy sites like DraftKings and FanDuel. Now, the all-sports media company is looking hard at leveraging the power of its own brand in the lucrative daily fantasy business that offers hundreds of millions of dollars i ...

Tags: Media

12/23/14
SportsBusiness Daily: IMG Consulting Wins Visa Business

IMG Consulting has triumphed in one of the largest and most-scrutinized agency shootouts of '14, winning a review to handle Visa’s sports marketing activities consolidated across its biggest properties. Those larger properties include Visa's IOC TOP sponsorship, the FIFA World Cup and NFL righ ...

Tags: Marketing and Sponsorship, Visa, IMG

12/23/14
SportsBusiness Daily: IMG Consulting Adds Visa Account

IMG Consulting has triumphed in one of the largest and most-scrutinized agency shootouts of '14, winning a review to handle Visa’s sports marketing activities consolidated across its biggest properties. Those larger properties include Visa's IOC TOP sponsorship, the FIFA World Cup and NFL righ ...

12/19/14
SportsBusiness Daily: Marciani Out As MLB VP/National Sales

MLB VP/National Sales CHRIS MARCIANI  has quietly exited MLB, in what will likely be the first in a series of departures at MLB HQ under the new administration of Commissioner-elect ROB MANFRED and President of Business & Media BOB BOWMAN . Marciani, who was responsible for new bu ...

Tags: People and Pop Culture, MLB

12/18/14
SportsBusiness Daily: Big Execs Reminisce On Sports Media

NFL Exec VP/Media STEVE BORNSTEIN , former NBC Sports Group Chair DICK EBERSOL , Fox Sports Media Group CEO DAVID HILL  and former NBA Commissioner DAVID STERN -- four of the biggest names in sports TV over the past 30 years -- reminisced earlier this week during the Sports Video Group's a ...

Tags: People and Pop Culture

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