About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Bucks Win NBA Team Retailer Of The Year Award For First Time

Published in SportsBusiness Daily on 01 / 16 / 17

The Bucks today at the NBA's annual Team Retail Summit & Product Expo in Las Vegas were awarded the league's Team Retailer of the Year award for the '15-16 season. Last season, the Bucks completely renovated all of their arena retail locations at BMO Harris Bradley Center, including the rebrandi...

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12/21/16
SportsBusiness Daily: Cubs World Series Items Among Top Sports Gifts

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Tags: Marketing and Sponsorship

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SportsBusiness Daily: Pepsi Renews Sponsorship Deal With Cowboys

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Tags: Marketing and Sponsorship, PepsiCo, Dallas Cowboys

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12/12/16
SportsBusiness Journal: Lefton Report: Ortiz bats for TurboTax

T here’s been ample speculation on what vocation David Ortiz will pursue, now that the Red Sox slugger has retired from baseball. The three-time World Series champion has interests in broadcasting, film and video production and snack foods ...

Tags: Marketing and Sponsorship

12/12/16
SportsBusiness Journal: Catching Up With Mark King, Adidas

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Tags: Marketing and Sponsorship

12/05/16
SportsBusiness Journal: Group builds platform for hockey award

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship

12/02/16
SportsBusiness Daily: S&E Sponsorship Group Acquired By Dentsu Aegis

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Tags: People and Pop Culture

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Tags: Marketing and Sponsorship, Cleveland Cavaliers

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