About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

MLB VP/National Sales Chris Marciani Leaving As New Administration Gets Set To Take Over

Published in SportsBusiness Daily on 12 / 19 / 14

MLB VP/National Sales CHRIS MARCIANI  has quietly exited MLB, in what will likely be the first in a series of departures at MLB HQ under the new administration of Commissioner-elect ROB MANFRED and President of Business & Media BOB BOWMAN . Marciani, who was responsible for new bu...

Read More

Tags: People and Pop Culture, MLB

More Stories by this Author

12/09/14
SportsBusiness Daily: Dooney & Bourke Launch New College Line

New college-licensed items from leather bags and accessories marketer Dooney & Bourke are hitting retail in time for holiday shopping. A license with CLC, completed in July, gives D&B licensing to 13 schools: Alabama, Arkansas, Auburn, Clemson, Florida, Florida State, Georgia, LSU, Nebraska, ...

Tags: Marketing and Sponsorship

12/08/14
SportsBusiness Journal: Bills’ next decision: Future home

With relocation worries erased thanks to Terry Pegula, Buffalo Bills fans now can daydream about whether a new owner means a new venue for one of the NFL’s smallest markets, even with a $130 million renovation to 41-year-old Ralph Wilson Stadium just completed. The recent facelift added per ...

Tags: Franchises

12/08/14
SportsBusiness Journal: Bills consider selling naming rights

While nothing is on the market, the Buffalo Bills have started to consider the ramifications — both financial and political — of selling naming rights to a stadium named after a beloved owner. In October, Bills President Russ Brandon said he expected to discuss the matter with the new ...

Tags: Franchises

12/08/14
SportsBusiness Journal: Arena seeks a name fit for a Palace

A new scoreboard is among the $40M in upgrades at the Palace of Auburn Hills. Photo by: NBAE / GETTY IMAGES The Palace of Auburn Hills, one of only two NBA arenas without a naming-rig ...

Tags: Facilities

12/08/14
SportsBusiness Journal: The Lefton Report: Changing landscape

W ith the calendar changing soon, we thought it was time to suss out what the industry’s principal concerns are heading into a new year. We got a variety of feedback from property, marketing and agency types. Foremost among them, in resp ...

Tags: Marketing and Sponsorship

12/05/14
SportsBusiness Daily: Bud Light Rolls Out Broncos-Themed Ad

The latest NFL-themed ad in A-B’s “Up for Whatever’’ campaign debuts this weekend. The creative shows a diehard Broncos fan drinking Bud Light at a stadium parking-lot tailgate before a game. He then finds himself whisked onto the field, where he receives a game ball de ...

Tags: Marketing and Sponsorship, Anheuser Busch, NFL, Denver Broncos

12/05/14
SportsBusiness Daily: Bud To Debut Latest NFL-Themed Ad

The latest NFL-themed ad in A-B’s "Up for Whatever" campaign debuts this weekend. A diehard Broncos fan drinking Bud Light at a stadium parking lot tailgate before a game finds himself whisked onto the field, where he receives a game ball delivered by a parachutist and gets his name on th ...

12/03/14
SportsBusiness Daily: March Of Dimes Honors Sports Figures

The annual March of Dimes Luncheon was held today at the Waldorf Astoria in N.Y. NFL Senior VP/Broadcasting & Media Operations COO Howard Katz received the Sports Leadership Award; Under Armour Founder, Chair & CEO Kevin Plank won corporate leadership honors. Golfer Michelle Wie won Sp ...

12/03/14
SportsBusiness Daily: DailyMVP Launches First Tom Brady Video

Fantasy sports site DailyMVP today breaks its first ad with Patriots QB Tom Brady, in which the two-time NFL MVP portrays a telemarketer hooked on daily fantasy. Lakers G Steve Nash played a librarian in the first ad of the “Have an MVP Day” brand campaign from ad agency barrettSF. ...

Tags: Marketing and Sponsorship

12/03/14
SportsBusiness Daily: DailyMVP Breaking Tom Brady Ad

Fantasy site DailyMVP today breaks its first ad with Patriots QB Tom Brady , in which the two-time NFL MVP portrays a telemarketer hooked on daily fantasy. Lakers G Steve Nash played a librarian in the first ad of the “Have an MVP Day” brand campaign from ad agency barrettSF. The Bra ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug