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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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NFL Experience will bow out to Broadway
For the first time in two decades, there will not be an NFL Experience during Super Bowl XLVIII next year in New York/New Jersey, as organizers could not find a space suitable to hold the huge festival that allows sponsors to interact with fans. “There won’t be an NFL Experience,&rdqu ...
Tags: Events and Attractions
NFL makes cold-weather plans for NY
With more questions than answers surrounding the Super Bowl being played outdoors in a cold-weather climate next February, one thing is for certain: The NFL will have an extensive contingency plan in place to account for bad weather. The league is considering various options that include the pos ...
Fanatics tries on licensee role
NFL licensing partners are stepping up their game for the Super Bowl. Established boundaries are crossed when a licensee becomes a retailer, or vice versa. For the first time, Fanatics.com, which administers e-commerce for nearly every sports pr ...
Tags: Events and Attractions, Super Bowl
Where’s the party in NOLA?
New Orleans may be a town famous for all-day carousing, but the Super Bowl party scene will have some noticeable absences this week. The NFL Commissioner’s Party, which started as a media gathering at the first Super Bowl and eventually ga ...
Tags: Events and Attractions, Super Bowl
Another shot for And1
Street basketball brand And1 is being relaunched by one of its original apparel licensees, which hopes to restore the reputation the brand once held as the definitive grassroots basketball trademark. New York-based High Life Apparel, which owns a stable of sports apparel brands, purchased And1 l ...
It's crunch time for sponsor activation
Activation plans for the NFL’s roster of corporate partners are nearing completion as the final day of the season approaches in New Orleans. NFL official brewer Anheuser-Busch will continue to be a top advertiser, running 4 1/2 minutes wor ...
Tags: Events and Attractions, Super Bowl
Restarting 'Starter jacket'
Starter’s satin jacket, which fueled the original licensed sports apparel boom of the 1980s, is being relaunched with the Super Bowl as a backdrop and licenses from the NFL, NBA and NCAA. Former New York Giants linebacker Carl Banks’ G-III Apparel Group is bringing back Starter’ ...
Small town, Big Game
Photo by: TERRY LEFTON / STAFF In Ada, Ohio, population 5,947, a small group of fans joined roughly 47 million other people in the U.S. who combined dinner with watching the AFC Championship Game ...
Tags: Events and Attractions, Super Bowl
Emirates deal could land at NBA
Emirates is in talks with the NBA for a leaguewide deal as the airline looks to build out its sports sponsorship portfolio. Both the NBA and CAA Sports’ corporate consulting division, which represents the Dubai-based airline, confirmed the discussions. From the NBA’s side, the lea ...
Persistence pays off for MLB, T-Mobile
Last week’s announcement of T-Mobile’s three-year Major League Baseball sponsorship had all the glitz, glamour and noise one expects of a news conference at the International Consumer Electronics Show in Las Vegas. Elaborate setting featuring a prototype of T-Mobile cellphone docking ...
