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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Daily: T-Mobile Lands Presenting Sponsorship Of ASG

MLB has sold the first presenting sponsorship of its venerable All-Star Game to T-Mobile. The cell carrier has been an MLB corporate sponsor for the past two seasons with rights that included entitlement to the All-Star Game Fan Fest. MLB in a statement said T-Mobile will have “marquee stadium ...

Tags: Marketing and Sponsorship, T Mobile, MLB

SportsBusiness Daily: NFL To Celebrate Season Opener In S.F., Boston

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

Tags: NFL, Leagues and Governing Bodies

SportsBusiness Journal: A-B to sports: Adapt to a new world

Anheuser-Busch has been the sugar daddy of sports since the early 1980s. That’s when agency executive Tony Ponturo started at the company and helped engineer a strategy that made Bud and Bud Light ubiquitous across sports television, events and venues. More than 30 years later, A-B’s ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: The Lefton Report: Selling air

G ifted salespeople are supposed to be able to sell sand to Bedouins and ice to Eskimos. We recently sat down with a man who sells air for a living, and he’s using sports to market his product. Eleven-year-old AtmosAir sells an air puri ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Panini Signs Top NBA Draft Prospects

In preparation for tonight’s NBA Draft, Panini has signed a bevy of projected top picks, including Karl-Anthony Towns , Jahlil Okafor , D’Angelo Russell , Emmanuel Mudiay and Jerian Grant . In addition to the exclusive rights to produce autographed NBA trading cards, the deals als ...

SportsBusiness Daily: Sponsors Prep NBA Draft Activations

More than a dozen NBA corporate sponsors are activating around Thursday’s NBA Draft at Barclays Center. State Farm returns as presenting sponsor of the coverage on ESPN, which will air the event for the 13th consecutive year. The Draft will also be covered live on ESPN Radio. St ...

Tags: Marketing and Sponsorship, NBA, State Farm

SportsBusiness Daily: Blackhawks' Title Gear Flying Off Shelves

Reebok's locker-room T-shirt is the top-selling item Sports dynasties are generally not good for sales of championship-licensed merchandise, but NHL officials say sales tied to the Blackhawks' third Stanley ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, NHL

SportsBusiness Journal: Van Wagner to sell NFL field-level ads

Van Wagner Sports & Entertainment has won the exclusive rights to sell field-level, camera-visible LED advertising across the trio of regular-season NFL games that will be played at London’s Wembley Stadium during the coming season. It’s the first time the NFL has used an outside ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: NBA Finals Set Merch, Per Caps Record

The NBA is calling its recently completed Finals record-breaking for venue merchandise sales. NBA Senior VP/Sales Development & Retail Marketing Chris Brennan said this year’s Finals had the highest ever per caps and highest average sales per game, with Game 5 at Oracle Arena and Game ...

Tags: Marketing and Sponsorship, NBA

SportsBusiness Daily: Gillette Back As HR Derby Title Sponsor

Procter & Gamble’s Gillette brand will return as title sponsor of MLB’s annual Home Run Derby for the second consecutive year, with an assist from another P&G brand -- Head & Shoulders -- which will serve as presenting sponsor. Cincinnati-based P&G with the entitlem ...

Tags: Marketing and Sponsorship, MLB, Procter and Gamble, Gillette

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