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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

07/10/14
SportsBusiness Daily: MLB's 5K To Set Participation Record

MLB’s annual 5K run this weekend before the All-Star Game will easily break the record for participants. MLB CMO Jacqueline Parkes said Sunday's Color Run MLB All-Star 5K, presented by Nike, already has 25,000 people registered, with a few ...

07/08/14
SportsBusiness Daily: Seahawks Sign Three-Year Deal With Outerwall

The Seahawks have signed Outerwall to a three-year sponsorship deal valued annually in the low seven figures, a first for the Washington-based company that owns the Coinstar and Redbox kiosks. Under the deal, Outerwall, which changed its name from Coinstar Inc. a year ago, gets signage on the t ...

Tags: Marketing and Sponsorship, Seattle Seahawks, NFL

07/07/14
SportsBusiness Daily: BNY Mellon Debuts New Campaign With Montana

Wealth management specialist BNY Mellon breaks an ad with Pro Football HOFer Joe Montana today. The new ad, via TBWA/Chiat Day, casts Montana as a prototypical BNY Mellon prospective client, someone who has made money through expertise in their own area of expertise, but who is not necessarily ...

Tags: Marketing and Sponsorship, Bank of New York

07/07/14
SportsBusiness Daily: BNY Mellon Casts Joe Montana In Ad

Wealth management specialist BNY Mellon today breaks an ad with Pro Football HOFer Joe Montana . The new ad, via TBWA/Chiat/Day, casts Montana as a prototypical BNY Mellon prospective client, someone who has made money in their own area of expertise, but who is not necessarily as well-versed i ...

07/01/14
SportsBusiness Daily: Big World Cup Merch Sales On Fanatics.com

As interest in FIFA World Cup has heated up in the U.S. over the past few weeks, so has the country's appetite for World Cup licensed merchandise. Online retailer Fanatics.com reports that 10 times as much Team USA gear was sold on its site in the first two weeks of this World Cup compared to the '1 ...

Tags: Marketing and Sponsorship, FIFA World Cup

06/30/14
SportsBusiness Daily: VF Makes Soccer-Themed Yankees Jerseys

With the FIFA World Cup knockout round in full swing, MLB jersey licensee VF is looking to capitalize on the excitement with soccer-inspired interpretations of Yankees replica jerseys under its Majestic label. A limited edition of Yankees “kits” in the colors of the Argentina, Germany, M ...

06/30/14
SportsBusiness Journal: Same-day delivery catching on

Fans’ insatiable appetite for licensed championship merchandise as soon as their favorite team wins has some in the industry predicting that same-day delivery will soon be common among sports e-retailers. Same-day delivery is already offered in some large cities by e-commerce giants s ...

Tags: In-Depth

06/30/14
SportsBusiness Journal: Six sports e-commerce drivers

1. The meteoric growth of mobile commerce and social media will be key drivers, as mobile devices rapidly replace wallets. 2. Your sales will only be as good as your database. With the advent of customized shopping app ...

Tags: In-Depth

06/30/14
SportsBusiness Journal: Hospital names Nets’ new facility

New York’s Hospital for Special Surgery signed a 10-year deal with the Brooklyn Nets to put its name on the team’s training center, which will be just over three miles from the team’s home Barclays Center in Brooklyn. The 70,000-square-foot facility, scheduled to open before the 20 ...

Tags: Franchises

06/30/14
SportsBusiness Journal: CBS puts Thursday ads in line with ‘SNF’

CBS’s asking price and ratings guarantee for the new Thursday night NFL package make it the league’s second-most expensive offering, trailing only NBC’s Sunday night package — the highest-rated prime-time show on broadcast television last year. Sources said CBS executives ...

Tags: Media

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