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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Sail The High Brees: Saints QB Signs On To Endorse Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed Saints QB Drew Brees to an endorsement deal and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans c...

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Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

10/12/17
SportsBusiness Daily: New York Life Renews Pac-12 Basketball Tournaments Title Sponsors ...

New York Life has renewed its title sponsorship of the Pac-12 men's and women's basketball tournaments, a position it has held for the past three years, Officially, the conference is terming this a "multiyear" arrangement, but it is believed to be another three-year pact. Under the new deal, New Yor ...

10/10/17
SportsBusiness Daily: Security Tech Firm To Sponsor NFL Jets

IdentoGo by Idemia has signed its first sports sponsorship, a multiyear deal with the Jets. The company provides the systems backing the TSA's Precheck expedited security screening program. IdentoGO becomes the NFL team's Official Identity Security and Biometrics Partner. Sponsorship assets include ...

10/09/17
SportsBusiness Journal: Excel Sports Management adds Barror

Barror Continuing to expand its third-party sales capabilities, Excel Sports Management has hired veteran property salesman Sean Barror away from WME-IMG. Barror starts this week as Excel’s new head of proper ...

Tags: Marketing and Sponsorship

10/09/17
SportsBusiness Journal: YouTube fills MLB’s sponsor roster

Google’s YouTube TV digital pay service will be the first Word Series presenting sponsor and will use the attraction of Fox’s game telecasts to promote brand awareness and sign-ups. The sponsorship, which lasts through the postseason, includes six-second ads on Fox’s broadcasts ...

Tags: Media

10/03/17
SportsBusiness Daily: YouTube TV Is First World Series Presenting Sponsor

Google’s YouTube TV digital pay service will be the first Word Series presenting sponsor and will use the attraction of Fox’ game telecasts to promote brand awareness and signups. The sponsorship, which lasts through the postseason, includes six-second ads on Fox’ broadcasts durin ...

Tags: Marketing and Sponsorship, MLB, YouTube

10/02/17
SportsBusiness Journal: Lefton Report: '47 Brand 'not for sale'

G oogle ’47 Brand and it yields 51.1 million hits. Fanatics.com lists more than 2,300 items for sale from the suburban Boston-based licensed sports apparel brand. Apparently, none of those SKUs include a definitive sales agreement: D ...

Tags: Marketing and Sponsorship

10/02/17
SportsBusiness Journal: MLB to sell World Series sponsorship

Major League Baseball is close to selling the first presenting sponsorship to its premier event, the World Series. The anticipated deal for this year’s World Series comes after MLB sold presenting sponsorships to all of its playoff series for the first time. T-Mobile, an MLB corporate sp ...

Tags: Marketing and Sponsorship

10/02/17
SportsBusiness Journal: Handler to exit CMO post at MLS

MLS Chief Marketing Officer Howard Handler is leaving the league Nov. 1. Handler, who’s been CMO since January 2012, said he has no definitive plans but wants to move on to something more entrepreneurial, and a position where he can head an organization. “Surely, I’m proud of wh ...

Tags: Leagues and Governing Bodies

09/27/17
SportsBusiness Daily: Doosan To Be ALDS Presenting Sponsor

Korean conglomerate Doosan has signed a three-year MLB sponsorship deal, which includes presenting sponsorship of both ALDS matchups. The deal, which runs through '20, includes domestic rights only and will be used to market the company’s construction business. Included in the deal is postsea ...

Tags: Marketing and Sponsorship, MLB

09/27/17
SportsBusiness Daily: Big Ten Strikes New Sales Deal With Learfield

Sponsors are now able to buy Big Ten media, digital and venue sponsorship assets from one place under a new agreement between Learfield, the Big Ten and Big Ten Network. Prior to this agreement, sponsors had to buy conference assets separately from Learfield -- which sells for eight conference schoo ...

Tags: Marketing and Sponsorship

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