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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

More Stories by this Author

SportsBusiness Journal: Q&A with Jordan Brand’s Miller

LARRY MILLER PRESIDENT, JORDAN BRAND Larry Miller helped launch the Jordan Brand 20 years ago. Running an ever-changing line between fashion and function, it has become Nike’s second-largest brand — one which elite athletes aspi ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Has sneaker market lost its tread?

Convincing millennials to buy shoes instead of a cellphone or game console is a new challenge. GETTY IMAGES Running and basketball sneakers have forever carried the U.S. athletic footwear market. Top ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Microsoft Renews NFL Rights Deal

Microsoft has quietly renewed the NFL rights deal which has given it a presence on NFL sidelines since ‘13. NFL owners were told about the renewal during meetings in N.Y. earlier this week. Under the deal, Microsoft continues as the NFL’s official sideline technology sponsor and its Surf ...

Tags: Marketing and Sponsorship, NFL, Microsoft

SportsBusiness Daily: March Of Dimes Luncheon Raises $1.17M

(l to r) Baker, Hudson, Biles, Darling The annual March of Dimes Sports Luncheon today in N.Y. raised a record $1.17M. That total included $246,000 at the luncheon itself, helped by a matching donation by WWE, whos ...

SportsBusiness Journal: Licensees see drop in NFL sales

The NFL’s licensing business is experiencing its softest market in years. For the first time since the 2008-09 recession, when every licensee was suffering, there were widespread reports at a recent licensing show of declining sales of NFL-licensed products. Some licensees reported sales d ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Astros’ title makes for hot market

A bout 75 of Major League Baseball’s biggest non-apparel licensees gathered in Vegas earlier this month, and here is what dominated talk on the floor from the sport’s business partners. >  CUBS VS. ASTROS: For years, e ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Eagles Games To Remain On WIP-FM

The Eagles will remain on WIP-FM with a new seven-year deal signed with Entercom, whose recent merger with CBS Radio gave it 225 stations nationwide. Eagles games have been on WIP for the past 25 years. Entercom Sports President Mike Dee said the new deal will have a bigger focus on ancillary prog ...

SportsBusiness Journal: Lefton: Fanatics, NHL goods

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: Jeff Shifrin Leaving CSM Sports

CSM Sports & Entertainment North America CEO Jeff Shifrin has left the agency 15 months after he joined the firm. Sources said his position will not be immediately replaced. Shifrin said he left the Connecticut-based agency on good terms, and noted he was, and will continue to be, a shareholde ...

SportsBusiness Daily: FC Cincinnati Inks Jersey Deal With Mercy Health

USL club FC Cincinnati today will unveil a kit/jersey deal with Ohio-based Mercy Health that is decidedly MLS-sized. Sources said that the 10-year pact -- five years plus an option for an additional five years -- is worth around $5M a year. FC Cincinnati is one of 12 finalists applying for an MLS ex ...

Tags: Marketing and Sponsorship

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