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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Audi Of America Becomes MLS' Official Auto Sponsor In Four-Year Deal

Published in SportsBusiness Daily on 03 / 04 / 15

Audi of America has signed a four-year deal with MLS, making it the league's official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi's largest U.S. sports marketing expenditure. The sponsorship includes a national TV pac...

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Tags: Marketing and Sponsorship, MLS, Audi

More Stories by this Author

10/07/02
SportsBusiness Journal: And 1, Marbury do lifetime deal

Stephon Marbury of the Phoenix Suns has signed a 10-year "lifetime" endorsement deal with basketball apparel and sneaker company And 1. The deal reunites Marbury with the brand that used him as its lead endorser from 1996-98, the first two seasons of the mercurial point guard's ...

Tags: And 1, Basketball, NBA, Phoenix Suns, This Week's Issue

10/07/02
SportsBusiness Journal: Marketers back Emmitt's race

The Smith memorabilia collection pictured above will contain items ranging in price from $500 for an official NFL ball to $10,000 for a sterling silver helmet. Barring injury, sometime later this season the Dallas Cowboys' redoubtable ...

Tags: Chicago Bears, Dallas Cowboys, ESPN, Fleer, Football, JC Penney, NFL, PepsiCo, Special Report, Topps Co.

10/07/02
SportsBusiness Journal: Endorsement categories vary

Other than the perhaps regrettable legacy of popularizing the expression "show me the money," the 1996 movie "Jerry Maguire" left the sports marketing industry with an indelible list of essential athlete endorsements. Cast as Marcee Tidwell, the pushy wife of an NFL receiver, Regina King a ...

Tags: Electronic Arts, ESPN, NBA, NFL, Octagon Group, SFX, Special Report, SportsLine.com

10/07/02
SportsBusiness Journal: AmEx's Tiger Woods ad

Click here for slide show • Client: American Express • Agency: Ogilvy & Mather, New York • Principals: For American Express: Nancy McNally, senior ice president, global m ...

Tags: ABC, ESPN, Golf, This Week's Issue

10/07/02
SportsBusiness Journal: Philly ad examined

• Client: Comcast SportsNet • Agencies: Concept by Red Tettemer; production by NFL Films and Comcast SportsNet. • Principals: For Comcast SportsNet: Stephanie Smith, senior vice president and general manager; April Carty-Sipp, director of creative se ...

Tags: Baseball, NFL, Philadelphia Phillies, This Week's Issue

10/07/02
SportsBusiness Journal: Circuit City, Sony in for distribution

Circuit City and Sony's 989 video game subsidiary are backing retail distribution for NHL All-Star Game balloting, which begins in November. The electronics retailer and the video game manufacturer will try to spur sales of 989's NHL Faceoff 2003 video game. Consumers who buy the game at Ci ...

Tags: Hockey, McDonald's Corp., NHL, Other News

09/30/02
SportsBusiness Journal: Gatorade stays in racing

S ome two months after Gatorade passed on renewing its 18-year-old NASCAR sponsorship because of cost considerations, Pepsi 's isotonic brand has fashioned an alternative. It signed a deal with International Speedway Corp. tracks and added NASCAR rookie drivers Jimmie Johnson ...

Tags: International Speedway Corp., Motorsports, NASCAR, PepsiCo, Reebok, SFX, This Week's Issue

09/30/02
SportsBusiness Journal: Super Bowl of PC gaming?

This trailer, sporting sponsor logos, visits U.S. qualifying sites for the World Cyber Games. In a day when kids just home from school are more likely to reach for a keyboard or joystick than a bat or ball, an organization funded by Sam ...

Tags: Samsung, This Week's Issue

09/30/02
SportsBusiness Journal: Ads ask: Is it live or is it EA Sports?

Electronic Arts will launch its newest NBA video game with a trio of television ads that continue to explore the diminishing gap between sports video games and sports itself. The latest under EA's "Life Imitates Art" campaign from ad agency Odiorne Wilde Narraway & Partners depicts NBA pl ...

Tags: Electronic Arts, NBA, This Week's Issue

09/23/02
SportsBusiness Journal: AmEx official card of official cards

W ith the help of a new theme line, American Express is bringing its sponsorships a little more front and center in its advertising efforts. Creative that began during the recent U.S. Open continues the 6-month-old tag "Make Life Rewarding," but also given broad play was ...

Tags: Marketing and Sponsorship, MasterCard International Inc., NBA, New York Yankees, Visa

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