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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Nivea Men Signs On To Be Presenting Sponsor Of Inaugural FXFL Season

Published in SportsBusiness Daily on 10 / 23 / 14

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Lego attaches itself to soccer

Toy brickmaker Lego has signed a one-year, top-tier sponsorship deal with the U.S. Soccer Federation, giving it rights to the men's and women's U.S. soccer teams in a World Cup year. The move continues the toymaker's push into licensing and sports, which started two years ago with a Major ...

Tags: 20th Century Fox, Barnhart CMI, Boca Resorts Inc., Soccer, This Week's Issue

SportsBusiness Journal: Myteam.com absorbed

The last two dot.coms serving the participatory sports market are merging in order to survive. Active.com, which now prefers to be known as the Active Network, is absorbing Myteam.com. The move allows the two businesses, which have competed in online registration and other areas, to obtain ...

Tags: Bernbach Group, Other News

SportsBusiness Journal: Reebok to hawk Super shoe

Reebok will exercise its growing NFL apparel rights by selling a limited-edition sneaker on Super Bowl weekend that will bear the logos of the two teams competing in the league's championship game. The normally long lead time required for sneaker design and manufacturing will make speed o ...

Tags: Basketball, Ben Hogan Co., Bernbach Group, Buccaneers Stadium Limited Partnership, Football, This Week's Issue

SportsBusiness Journal: WTA Tour top sponsor out?

T he WTA is losing its second-biggest sponsor after title holder Sanex . Wick Simmons , Nasdaq chief executive officer, told the women's tennis circuit last week that the exchange will not renew its presenting sponsorship, which expires at th ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Price tag for year of advertising on jockeys starts at $1M

Recent state regulatory approval gave jockeys at California horse racing tracks permission to join their NASCAR brethren as human billboards. But if you want to buy a package from Jockeys Management Group, the new marketing consortium representing more than 80 percent of California's top ri ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: MLB, sponsors build momentum

The NFL has long had centralized control of its marketing rights because of the national broadcast contracts former Commissioner Pete Rozelle insisted on. Major League Baseball developed in the opposite direction, and power and sponsorship dollars flowed to the clubs. As a result, the NFL ...

Tags: Special Report

SportsBusiness Journal: Iverson bobbleheads coming

A n Allen Iverson bobblehead doll premium for the 300-plus Philadelphia-area McDonald's restaurants is the first manifestation of a deal under which Reebok now controls all of the reigning NBA MVP's marketing rights, including sneaker and app ...

Tags: And 1, Basketball, eBay, FIFA, Gillette, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., Minnesota Wild, Octagon Group, Philadelphia 76ers, Reebok, SFX, Soccer, Washington Capitals, Yahoo! Inc.

SportsBusiness Journal: Caddy takes 3-year NFL ride

General Motors' Cadillac brand has signed a three-year NFL sponsorship deal worth more than $10 million that makes it the official car and passenger truck of the Super Bowl and Pro Bowl, say sources familiar with the deal. The agreement includes $2 million a year in rights fees, and the NFL ...

Tags: Football, Ford Motor Co., NFL, This Week's Issue

SportsBusiness Journal: Bonds cans marketing agent

National League MVP Barry Bonds has abruptly switched marketing agents after a season in which he set a home run record that should have corporate sponsors knocking on his door with endorsement offers like never before. Now representing Bonds is a joint venture between Advantage Marketing Gr ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Why Fox drew the line

T he virtual first-down line is back in national Fox NFL broadcasts, but can anyone believe that Fox dropped it earlier in the season to save money? Even at a time when Fox is telling some of its more senior execs to rein in their monthly travel an ...

Tags: Marketing and Sponsorship

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