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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Duck Hunting: Panini Inks Exclusive Trading Card Deal With Univ. Of Oregon

Published in SportsBusiness Daily on 12 / 15 / 14

Panini has signed the Univ. of Oregon to an exclusive multi-year deal, under which the trading-card giant will have cards with famous Duck alumni at retail in April. With the deal, executed by Oregon licensing agent Fermata Partners, the school becomes the latest of more than 200 schools with an ex...

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Tags: Marketing and Sponsorship, Panini

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05/20/02
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05/20/02
SportsBusiness Journal: MLB will waive flag for promo

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05/20/02
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05/20/02
SportsBusiness Journal: Nissan makes deal with AVP

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Tags: Anheuser-Busch Cos., Fox, Microsoft Corp., NBC, Nissan Motor Co., Sports Illustrated, This Week's Issue

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Tags: Acclaim Entertainment Inc., Century 21 Real Estate Corp., IMG, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., MCI Group, MLB, Momentum IMC, Octagon Group, Olympics

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Tags: Boston Bruins, Boston Celtics, Boston Red Sox, Burger King Corp., Gillette, Los Angeles Lakers, McDonald's Corp., MLB, New England Patriots, Quizno, Special Report

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Tags: AEG, CBS Broadcasting Inc., Tennis

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