About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Panini Signs QB Marcus Mariota To Autograph Trading-Card Deal

Published in SportsBusiness Daily on 03 / 30 / 15

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

Read More

More Stories by this Author

SportsBusiness Journal: Snickers hungry for NFL action

Masterfoods, parent company for M&M/Mars, plans to start leveraging its recent NFL sponsorship deal with a Snickers push during the playoffs. Forthcoming ads for the country's top-selling candy bar will use the tag line "Snickers handles the hunger of the NFL." The company also hopes to ...

Tags: BBDO WorldWide, Football, Hershey, Kansas City Chiefs, NASCAR, NFL, This Week's Issue

SportsBusiness Journal: John Galloway

Galloway J ohn Galloway's annual agenda includes weekends at the Daytona 500, the Super Bowl and the World Series. That all sounds pretty glamorous until you get down to the nitty-gritty, which is generally what Pepsi's direct ...

Tags: Forty Under 40, MLB, NASCAR, NFL, PepsiCo

SportsBusiness Journal: Seth Berger

Berger I t isn't usually noteworthy when a company's founder and CEO is one of its oldest employees. It is when that founder and CEO is just 35, as Seth Berger is, giving an idea that the dynamic is a little different at bas ...

Tags: And 1, Forty Under 40, Microsoft Corp.

SportsBusiness Journal: Indy puts Brickyard 400 title up for sale

Indianapolis Motor Speedway is taking the title sponsorship of the Brickyard 400 to market for the first time. The price tag for the title sponsorship to one of NASCAR's premiere races is $2.1 million for the first year. IMS is selling it as a three-year package, escalating to $2.3 million ...

Tags: Indianapolis Motor Speedway Corp., Motorsports, NASCAR, NBC, This Week's Issue

SportsBusiness Journal: Southwest signs on with NBA

Southwest Airlines is signing on as the NBA's newest corporate sponsor. The deal was being completed late last week, but sources said the commitment would be for at least two years and in the low seven figures annually, the vast majority of that sum going to buy media on NBA telecasts. Th ...

Tags: Adidas, Basketball, Dell, ESPN, Marketing and Sponsorship, MBNA America Bank, MLB, NBA, NFL, NHL, Time Warner, US Airways

SportsBusiness Journal: Wasserman buys into Envision

Jeff Knapple has sold about a third of his Los Angeles-based Envision sports marketing agency to Casey Wasserman, owner of the Los Angeles Arena Football League franchise and two California-based Arena Football 2 teams. Knapple E ...

Tags: AFL, AEG, Envision, Football, Philadelphia Phillies, This Week's Issue

SportsBusiness Journal: Pepsi pins its brand to U.S. bowling

Call it "The Joy of Bowling." Pepsi has signed a seven-year contract making it the official drink of the sport. The deal, made with bowling's centralized marketing arm, Strike Ten Entertainment, gets Pepsi marketing alliances across the disparate organizations that govern professional and ...

Tags: ESPN, NASCAR, PBA, PepsiCo, This Week's Issue

SportsBusiness Journal: Nike to sell book in stores

"Sole Provider: 30 Years of Nike Basketball," a profusely illustrated book on the history of Nike's basketball sneakers and its athletes, hits retail in mid-November. It's the latest media project from the Content Partnership department at Nike, a relatively under-the-radar unit responsible f ...

Tags: Basketball, Footaction, NBC, Olympics, This Week's Issue, Wal-Mart Stores Inc.

SportsBusiness Journal: And 1's new tag line: 'Get Yours'

And 1 turned to its internal marketing team for new branding campaign. And 1 will break a new brand campaign later this month that harks back to the athletic shoe and apparel company's roots as a street basketball brand. Dumping ad ...

Tags: And 1, Basketball, ESPN, MTV, NBA, This Week's Issue

SportsBusiness Journal: RadioShack wired for balloting

RadioShack will be the retail distribution point for the NFL's annual Pro Bowl balloting promotion beginning Oct. 24 and running through Dec. 1. NFL sponsor Motorola brought in RadioShack and its 7,000-plus retail locations by passing its telecom category rights to one of its largest retaile ...

Tags: Football, NFL, This Week's Issue

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug