About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

World Congress of Sports: Don’t panic

Published in SportsBusiness Journal on 04 / 24 / 17

With angst over how to bond with young fans reaching a fever pitch, it’s fair to wonder whether sports simply won’t be as important to future generations. But most industry leaders gathered at the CAA World Congress of Sports last week are confident. In their eyes, there’s nothi...

Read More

Tags: Events and Attractions

More Stories by this Author

02/27/06
SportsBusiness Journal: Las Vegas mayor takes case to NBA team owners, execs

The 2007 All-Star Game is set for Las Vegas, so Mayor Oscar Goodman hit Houston hard not only to promote next year’s event, but also to lure a franchise to Sin City. Vegas’ Mayor Goodman and Stern announced the ‘07 All-Star site last year. Goodman, wh ...

02/27/06
SportsBusiness Journal: NFL’s ‘hardlines’ head for Steelers’ home

The NFL’s non-apparel, or “hardlines,” licensees will gather at Heinz Field in Pittsburgh this week after a record year during the regular season and anticipation of an all-time licensing yield for the Super Bowl. More than 200 people representing more ...

02/20/06
SportsBusiness Journal: Seton Hall enters sports poll market

Looking to add some academic credibility to the sports poll market dominated by ESPN Chilton, Seton Hall’s Stillman School of Business is launching a monthly poll that will deal with some of the knottier problems involving the business of sports. The Seton Hall Poll, which says it is ...

02/20/06
SportsBusiness Journal: Classic rounding third toward a profit

Official MLB sponsors Anheuser-Busch, Gatorade and MasterCard are in as global sponsors of next month’s inaugural World Baseball Classic, and MLB officials are saying that what started as an exercise in developing a global stage for baseball will end up turning a profit. ...

Tags: Marketing and Sponsorship

02/13/06
SportsBusiness Journal: It’s an activation celebration at NBA’s All-Star Weekend

With nearly all of the NBA’s corporate sponsors advertising in and activating around the All-Star Weekend in Houston, the league’s corporate marketers are walking with a swagger going into the midseason break. “We’ve got more activation on the ground th ...

Tags: Marketing and Sponsorship

01/30/06
SportsBusiness Journal: Private aviation business set to take off during event

Call it the Super Bowl Air Force. With the growth of private aviation in a post-9/11 world and the relatively inhospitable climate in Detroit (average February temperature: 26 degrees), those with the wherewithal will fly into this year’s Super Bowl city later than ever and will want wh ...

Tags: In-Depth

01/30/06
SportsBusiness Journal: New sponsorship math for NASCAR: Less is more

With George Pyne out of NASCAR after 11 years, the racing circuit’s approach to sales and marketing is bound to change. However, it was already undergoing a transformation following the departure of former NASCAR sales chief Brett Yormark to the New Jersey Nets 12 months ago and the app ...

Tags: Marketing and Sponsorship

01/30/06
SportsBusiness Journal: Steelers’ arrival is solid gold for licensed goods

Working the floor at the 21st and final Super Show held last week in Orlando, the NFL and its licensees were all smiles after watching the Pittsburgh Steelers make it to Super Bowl XL in Detroit. The consensus was that merchandise sales could hit an all-time high if the Steelers win, to ...

Tags: Marketing and Sponsorship

01/16/06
SportsBusiness Journal: NHL reports ‘good support’ from corporate sponsors in buying ad t ...

NBC debuted its NHL coverage last weekend with league corporate sponsors Anheuser-Busch, Coke, Dodge, MasterCard, Reebok and Sprint/Nextel buying ad time. Joining them on the broadcasts are EarthLink, Expedia, Nestle and former league corporate sponsor Quiznos. NBC and the league jointl ...

Tags: Marketing and Sponsorship

01/16/06
SportsBusiness Journal: EA takes it inside with its first AFL game

Electronic Arts will launch its first Arena Football League title next month, just after the Jan. 27 start of the league’s 20th anniversary season. A TV spot will debut in the first week of February from Wieden & Kennedy, which depicts some AFL fans l ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug