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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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World Congress of Sports: Don’t panic

Published in SportsBusiness Journal on 04 / 24 / 17

With angst over how to bond with young fans reaching a fever pitch, it’s fair to wonder whether sports simply won’t be as important to future generations. But most industry leaders gathered at the CAA World Congress of Sports last week are confident. In their eyes, there’s nothi...

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Tags: Events and Attractions

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