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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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SportsBusiness Journal: Properties get in gift-card game

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SportsBusiness Journal: Las Vegas is first marathon deal for Crocs brand

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SportsBusiness Journal: Deals for Mets, A’s rewrite naming rights

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SportsBusiness Journal: Collegiate Crocs draw crowds as shoes step back into spotlight

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Subway matches up Jared, WWE’s Cena

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Longitudinal study? Pygmalion conversion? It’s all academic

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Former NFL exec Collins now pitching NHL

Seeking the credibility and cachet of a former NFL league marketer and team president, the NHL has hired John Collins as its executive vice president of corporate sales and marketing. Collins starts his new job, in which he will oversee the league’s sales and marketing functions, this week. ...

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