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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Silver’s column an effort to clarify NBA stance

Published in SportsBusiness Journal on 11 / 24 / 14

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

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Tags: Leagues and Governing Bodies

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SportsBusiness Journal: MasterCard behind 'Moments'

M asterCard is telling prospective partners that it will put between $50 million and $100 million in media support behind its MLB-themed "Moments" promotion this summer. The promo will allow consumers to chose MLB's most historic moment from a menu of the game's top 25 moments. ...

Tags: American Airlines Inc., Churchill Downs Inc., Coors Brewing Co., ESPN, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MLB

SportsBusiness Journal: NFL scores 2 deals, half-billion

The NFL signed new beer and soft-drink sponsors last week netting a half-billion dollars in commitments, easily one of the biggest weeks in sports sponsorship history. Pepsi replaced Coke in the carbonated drink category just two days after Coors Brewing Co. replaced Anheuser-Busch and Mille ...

Tags: Anheuser-Busch Cos., Colorado Rockies, Coors Brewing Co., IndyCar, MillerCoors, NASCAR, NFL, PepsiCo, This Week's Issue

SportsBusiness Journal: Peppers signs Reebok deal

R eebok has signed University of North Carolina defensive end Julius Peppers , a lock to be one of the top picks if not the first player selected in the April 20 NFL draft, to a three-year endorsement contract. Sources pegged the deal at between $75,000 and $100,000 ov ...

Tags: Ashworth, Burns Sports Celebrities Inc., Galyan's Trading, Marketing and Sponsorship, MasterCard International Inc., MLB, NASCAR, NFL, Octagon Group, PepsiCo, Reebok, TaylorMade Golf, Time Warner, Titleist

SportsBusiness Journal: Licensing firms ties sports, mints

Some licensing companies in search of the next bobblehead craze hope to be minting money this year. Capitalizing on the wave of popularity that's transformed powerful mints packaged in tin boxes into as requisite a fashion item as a trendy handbag, they're hoping to strike gold by selling min ...

Tags: MLB, NASCAR, NFL, Philip Morris Cos., This Week's Issue, Tommy Hilfiger

SportsBusiness Journal: Host moves into big numbers

The biggest question for those following the business side of March Madness isn't whether Duke will repeat as champion, but whether longtime NCAA sponsorship agency Host can play the transition game. Host and CBS are on the ru ...

Tags: Basketball, CBS Broadcasting Inc., Colleges, Comedy Central, ESPN, Host Communications Inc., MTV, Nickelodeon, PepsiCo, This Week's Issue

SportsBusiness Journal: Endorsements

ENDORSEMENTS See the SportsBusiness Journal Behind the Numbers: Most Popular Athlete Endorsers in 2001 . Michael Jordan ...

Tags: IMG, Octagon Group, SFX, Special Report

SportsBusiness Journal: Coke closes in on medalist trio

Danny Kass (from left) Ross Powers, J.J. Thomas ready to cash in on Nestea Cool deal. Ross Powers, Danny Kass and J.J. Thomas, the three American athletes who took the gold, silver and bronze medals, respectively, in the men's halfpipe snowboard comp ...

Tags: Octagon Group, Olympics, This Week's Issue

SportsBusiness Journal: Sponsorships

SPONSORSHIPS See the SportsBusiness Journal Behind the Numbers: Sponsorships Change in the U.S. sponsorship industry ...

Tags: Houston Texans, Indianapolis Motor Speedway Corp., IndyCar, MLB, Olympics, Pfizer, Soccer, Special Report

SportsBusiness Journal: Russo to head NFL new media

The NFL is combining its Internet and publishing operations into a new media/publishing group that will be headed by Chris Russo. Russo's new title is likely to be senior vice president new media/publishing, but that has not been made official. Publishing responsibilities previously fell unde ...

Tags: Football, NFL, Other News, Primerica Corp., Sports Illustrated, SportsLine.com, Time Warner

SportsBusiness Journal: Minute Maid calls on Coach K

D uke is such a fixture at the Final Four that it's hard to argue there's a better icon for college hoops than Blue Devils coach Mike Krzyzewski . Taking note of that, neophyte NCAA sponsor Minute Maid is enlisting the marketing power of Coach K in what's believed to be his firs ...

Tags: Colleges, Colorado Avalanche, ESPN, Marketing and Sponsorship, MLB, NBA, NHL, Octagon Group, PepsiCo, Princeton Video Image Inc., SFX

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