About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: MasterCard back at the ballpark

Click here to view ad MasterCard's newest baseball-themed ad celebrates the joys of summer and the national pastime. In a sentiment-laden ad breaking this week, the third "Priceless" commercial to be shot at Dodger Stadium, a famil ...

Tags: Baseball, Marketing and Sponsorship, MasterCard International Inc., McCann-Erickson Worldwide Inc., MLB

SportsBusiness Journal: Little League to sign Capri Sun Sport

Editor's note: This story is revised from the print edition. Kraft Foods' beverage division has signed preliminary documents for Capri Sun Sport to become the official beverage of Little League Baseball. The deal includes complete exclusivity in the beverage category for the Capri Sun bran ...

Tags: Baseball, Kraft Foods, Marketing and Sponsorship, MLB

SportsBusiness Journal: The Lefton Report

Editor’s note: This story is revised from the print edition. THE GIFTS OF SUMMER: MLB has firmed up the giveaways for this year's All-Star Game festivities in the Windy City. There will be at least three giveaways for the three days of events running from July 13-15, and, thankfu ...

Tags: Century 21 Real Estate Corp., ESPN, GlaxoSmithKline, Marketing and Sponsorship, NBA, NBC, NFL, WUSA

SportsBusiness Journal: Fila translates Italian into global strategy

At a time when athletic apparel/footwear brands are finding that athletes in and of themselves are no longer enough to sell clothing and footwear, a relaunched Fila brand is hoping that its heritage as an Italian clothing manufacturer is enough to give it distinction. A buyout that includ ...

Tags: Adidas, Fila, Manchester United, Soccer, This Week's Issue

SportsBusiness Journal: Schwebel to depart NFL

Jim Schwebel, NFL senior vice president of corporate sponsorship who orchestrated many of the largest corporate sponsorship deals in NFL history, has resigned after 20 years. His last day will be in July. Collins Schwebel's departure f ...

Tags: Coors Brewing Co., Football, NFL, Other News, PepsiCo, Philadelphia Eagles

SportsBusiness Journal: Adidas teams up music, hoops

L.A.-flavored All Day All Night promo Adidas is the latest athletic apparel/shoe brand using music to sell sneakers, with a "Road to the Apollo" grassroots contest that asks competitors to hoop, mix and scratch their way through a nationa ...

Tags: Adidas, Basketball, ESPN, Footaction, This Week's Issue

SportsBusiness Journal: Sports Spots: "Out, Brown Spot"

Click here to view ad • Client: Wilson Sporting Goods • Agency: Euro RSCG Tatham Partners • Principals: For Wilson: Tom Gruger, business director, golf balls. For Euro RSCG Tatham P ...

Tags: ESPN, Golf, Sports Spots

SportsBusiness Journal: Sports Spots: "Meter Man"

Click here to view ad • Client: Reliant Energy • Agency: The Richards Group, Dallas • Principals: For Reliant: Rusty Ford, vice president, advertising; Sharon Haak, director of ad ...

Tags: Baseball, Football, Houston Texans, Reliant Energy, Sports Spots, Texas Rangers

SportsBusiness Journal: NHL renews Nextel for 3 years, $9M

The NHL has bagged its biggest sponsorship renewal of the year, with Nextel agreeing to a $9 million deal that will keep it as the league's "official wireless telecommunications provider" for the next three years. Sources said the deal, which includes an opt-out for Nextel after the 2004-05 ...

Tags: ABC, Anheuser-Busch Cos., Daimler AG, ESPN, Hockey, Labatt Brewing Co., MasterCard International Inc., MBNA America Bank, Nextel, NHL, This Week's Issue

SportsBusiness Journal: Sports Spots: "Head Game"

Click here to view ad • Client: Miller Brewing • Agency: Ogilvy & Mather, New York • Principals: For Miller: Rob Olejniczak, group marketing director for Miller Lite; Tom Bick, ...

Tags: Boxing, ESPN, MillerCoors, Sports Spots

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