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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

More Stories by this Author

11/27/06
SportsBusiness Journal: Properties get in gift-card game

Holiday shopping is never painless, but a company that helped pioneer the growing gift-card market is looking to make it easier for shoppers picking gifts for sports fans. Gift cards allow fans to buy a growing range of products from clubs and leagues. Blackha ...

11/27/06
SportsBusiness Journal: Las Vegas is first marathon deal for Crocs brand

Continuing to ramp up sports marketing in the face of increasing competition, Crocs has become an associate sponsor of the Las Vegas Marathon, which will run on Dec. 10. Crocs will receive sales space at the prerace expo and the finish line festival, along with access to the race database. ...

11/20/06
SportsBusiness Journal: Deals for Mets, A’s rewrite naming rights

Two of Major League Baseball’s more decrepit venues are now set to be replaced largely on the backs of naming-rights deals announced last week that are poised to redefine the entire facility sponsorship industry. The impact and influence of both the New York Mets’ 20-year deal with Citigrou ...

11/20/06
SportsBusiness Journal: Collegiate Crocs draw crowds as shoes step back into spotlight

The amount of footwear on the floor of the Sports Licensing & Entertainment Marketplace show in the Las Vegas Convention Center harked back to the days of the Super Show, the growth of which paralleled that of the athletic footwear m ...

Tags: Marketing and Sponsorship

11/20/06
SportsBusiness Journal: Russell Athletic turns to The Richards Group to add edge to its m ...

Looking to modernize the image of one of the most traditional brands in sporting goods, Russell Athletic has tapped The Richards Group, Dallas, as its new ad agency. WestWayne, Atlanta, had been Russell’s agency of record since 1999. The move is the latest in a series of marketing maneuvers ...

11/20/06
SportsBusiness Journal: Subway matches up Jared, WWE’s Cena

World Wrestling Entertainment champion John Cena is moving into mainstream marketing, with a pair of ads for Subway Restaurants, America’s largest quick-service restaurant. Cena channels Mean Joe Greene for his first Subway ad. The former All-American center on Di ...

Tags: Marketing and Sponsorship

11/13/06
SportsBusiness Journal: Longitudinal study? Pygmalion conversion? It’s all academic

About 200 sports academics and industry professionals gathered in Denver earlier this month for the Sport Marketing Association ’s fourth annual conference. Some 100 case studies were presented on topics ranging from “The Pygmalion Conversion of NASCAR” to “A Longi ...

Tags: Marketing and Sponsorship

11/06/06
SportsBusiness Journal: Does sporting goods industry need trade show?

Less than 10 months after the final installment of the Super Show, promoters this week will again see if the sporting-goods industry wants a broad-based trade show. As the inaugural Sports Licensing & Entertainment Marketplace opens this week over three days at the Las Vegas Convention Cent ...

11/06/06
SportsBusiness Journal: Former NFL exec Collins now pitching NHL

Seeking the credibility and cachet of a former NFL league marketer and team president, the NHL has hired John Collins as its executive vice president of corporate sales and marketing. Collins starts his new job, in which he will oversee the league’s sales and marketing functions, this week. ...

11/06/06
SportsBusiness Journal: ‘The LeBrons’ just a start for Nike

In his fourth year as a pro, LeBron James is clearly the new face of the NBA. Now, Nike is pushing to make him the global face of the company. Nike’s LeBron James neon billboard (left) for MSG and Business LeBron from TV ads W ...

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