About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

NBA Hires WMG Exec Malcolm Turner To Serve As New D-League President

Published in SportsBusiness Daily on 10 / 30 / 14

The NBA has hired WMG Golf Division Managing Dir MALCOLM TURNER as President of the D-League. Turner will report to NBA Deputy Commissioner MARK TATUM and begin the new job Nov. 12. The 18-team D-League, which begins its '14-15 season on Nov. 14, has direct affiliations with 17 NBA teams an...

Read More

Tags: People and Pop Culture, NBDL

More Stories by this Author

SportsBusiness Journal: Bonds, Aaron team in Schwab ad

New single-season home run king Barry Bonds and career home run leader Hank Aaron are teaming in a Charles Schwab ad that will debut on Fox just prior to the kickoff of Super Bowl XXXVI Sunday. Bonds The highly guarded creative content pairs the l ...

Tags: Baseball, Special Report

SportsBusiness Journal: Visa shows all in Super Bowl ad

Perennial Super Bowl advertiser Visa is using the biggest advertising showcase of the year to debut a commercial that unifies all of its major sports sponsorships. Icons from NASCAR, the NFL, the Olympics and thoroughbred racing's Triple Crown will all appear in the ad, as the payment card ma ...

Tags: This Week's Issue

SportsBusiness Journal: IEG backs Net sponsorship plan

Sponsorship research and evaluation agency IEG and a Rockefeller heir are teaming to create IEG SponsorDirect (iegsponsordirect.com), a sponsorship marketplace and yellow pages for the Internet that allows potential buyers to search for appropriate properties and for sellers to list them. ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: MasterCard turns back clock

I n 1989, MasterCard exploited the devotion of fans to our national pastime with a balloting contest that had them select Major League Baseball's most historic moment. This year, MasterCard will leverage its five-year, $81 million MLB sponsorshi ...

Tags: Baseball, Hockey, Marketing and Sponsorship

SportsBusiness Journal: Kraft has plan for its NBA deal

The NBA has signed Kraft to a promotional deal that allows the multibrand conglomerate use of the league's All-Star marks for a February promotion. Kraft will launch DiGiorno Cheese Stuffed Crust Pizza with a contest touting the slam-dunk competition, which takes place the night before the F ...

Tags: This Week's Issue

SportsBusiness Journal: NHL re-signs A-B, MasterCard

The NHL has signed Anheuser-Busch Cos. and MasterCard International, two of its largest corporate partners, to new multiyear, multimillion-dollar sponsorships. Sources said NHL fees increase in each of the seven-figure-a-year deals, including media commitments and rights fees. Anheu ...

Tags: This Week's Issue

SportsBusiness Journal: Namings rights deals hit hard

American Airlines Center opened in September with sport’s most expensive arena naming deal. S i nce a stadium or arena naming-rights deal is seen by many as nothing more than the most expensive outdoor adverti ...

Tags: Baseball, Football, Motorsports, Special Report

SportsBusiness Journal: Samsung Games ad tab: $25M

Samsung is leveraging its worldwide Olympic sponsorship with a $25 million global ad campaign designed to position its cellular telephones as the best combination of form and function in the rapidly expanding cell handset market. Breaking in the United States on Jan. 7 is a seven-week ...

Tags: This Week's Issue

SportsBusiness Journal: NASCAR nears affinity program

At a time when every big sports property is trying to develop frequency/loyalty programs, NASCAR is set to launch the first affinity program of any major U.S. sports league. The stock car circuit has agreed in principle to a three-year deal with General Electric under which the company's a ...

Tags: This Week's Issue

SportsBusiness Journal: Hartford, golfer Henry agree

The Hartford has signed sophomore PGA Tour member J.J. Henry to a two-year endorsement deal. Under terms of the six-figure contract, the insurance/financial services concern gets the 26-year-old Henry to wear two patches with its venerable stag logo: one on the chest and the other on the l ...

Tags: This Week's Issue

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug