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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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What A Catch: Giants' Odell Beckham Jr. Leads NFLPI's List Of Rising Stars

Published in SportsBusiness Daily on 01 / 28 / 15

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

08/12/02
SportsBusiness Journal: USA Network gets U.S. Open

The U.S. Tennis Association has signed the USA Network to a six-year extension of its cable rights deal for the U.S. Open. Sources said the rights fee was $120 million to $130 million, which would make it close to a 30 percent increase over the six-year cable pact expiring this year. ...

Tags: NFL, Tennis, This Week's Issue, USA Network, USTA

08/12/02
SportsBusiness Journal: Momentum CEO leaving

Momentum Worldwide CEO Harlan Stone is leaving the McCann-Erickson-owned sports and entertainment agency and will join Velocity Sports & Entertainment in late September as a principal. A successor has not been named. Stone said he made the switch to be closer to his Connecticut home and ...

Tags: FedEx Corp., Momentum IMC, Octagon Group, This Week's Issue

08/12/02
SportsBusiness Journal: Madden NFL game has competition

Ads for Madden 2003 tout the game's 13th year. Electronic Arts' Madden NFL Football, the top-selling video game title from the sports video game king, launches this week in the face of unprecedented compet ...

Tags: Electronic Arts, Football, Fox, Microsoft Corp., MTV, NFL, This Week's Issue

08/05/02
SportsBusiness Journal: Reebok markets NBA logo

For years, the formula for selling basketball sneakers has been to marry a star NBA player to shoes bearing his name. This fall, Reebok will try a new wrinkle, marketing a series of basketball shoes that will carry the familiar logo of the league. Reebok will market three shoes that will ...

Tags: Basketball, NBA, Reebok, This Week's Issue

08/05/02
SportsBusiness Journal: Sports Spot: "Double Bobble"

Click on the image for more "Double Bobble" Images "Double Bobble " • C lient: Kentucky Fried Chicken • A gency: BBDO, New York ...

Tags: Baseball, BBDO WorldWide, KFC, This Week's Issue

08/05/02
SportsBusiness Journal: Sports Spot: "Silence of the Ham"

Click on the image for more "Silence of the Ham" Images "Silence of the Ham" • Client: Kids Foot Locker/Nike • Agency: The Ge ...

Tags: Foot Locker, Football, Tampa Bay Buccaneers, This Week's Issue

08/05/02
SportsBusiness Journal: Pepsi inks Donovan McNabb

Pepsi, which recently debuted a blue variant of its venerable cola, is now going green, having signed Philadelphia Eagles quarterback Donovan McNabb to a three-year endorsement deal. Sources said Pepsi also is close to completing a separate Eagles' sponsorship deal that includes pouring right ...

Tags: Football, NFL, PepsiCo, Philadelphia Eagles, SFX, This Week's Issue

07/29/02
SportsBusiness Journal: DirecTV hits preseason form

Lilliputian versions of NFL stars Marshall Faulk, Peyton Manning, Brett Favre and Kordell Stewart pop up on consumers' shoulders playing the "devil" and "angel" of their consciences in a new campaign from Deutsch, Los Angeles, for DirecTV breaking in early August. The campaign pushes ...

Tags: Chicago Bears, Football, Green Bay Packers, NFL, This Week's Issue

07/29/02
SportsBusiness Journal: MISL lands Reebok deal

The Major Indoor Soccer League will start next season with its first leaguewide apparel deal and an iridescent orange game ball from Spalding. Reebok has signed on as the MISL's exclusive uniform supplier for the next three years. The deal also nets Reebok exclusive licensing rights for game ...

Tags: MISL, NBA, NFL, Reebok, Soccer, Spalding, This Week's Issue

07/29/02
SportsBusiness Journal: Ming must play well to pay off

Just as it will be difficult to form a reliable assessment of Chinese import Yao Ming's basketball skills until he faces NBA competition, so too, marketers said, is it too early to know whether the league's No. 1 draft pick can sell. ...

Tags: And 1, Basketball, Houston Rockets, NBA, Octagon Group, Reebok, Special Report

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