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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Sports Spots: "King of the NBA"

Click here to view ad • Client: NBA • Agency: NBA Entertainment • Principals: For the NBA: Adam Silver and Gregg Winik, executive producers. For NBA Entertainment: Scott Weinstock, vice pre ...

Tags: Basketball, NBA, Sports Spots

SportsBusiness Journal: Sosa, Giambi star in Pepsi ad

S ammy Sosa and Jason Giambi take to the hills in Pepsi 's new MLB ad. The spot, from longtime Pepsi agency BBDO , New York, was filmed recently in Orlando. In it the two sluggers, clad in mountaineering gear, follow a path up a mountain with a Sherpa-esque guide. Giambi bec ...

Tags: AEG, Baseball, ESPN, Marketing and Sponsorship, MLB, NFL, NHL, PepsiCo, Arizona Coyotes, SFX

SportsBusiness Journal: NFL provides entertainment tips

In a continuing effort to blend entertainment with their core product, NFL officials recently met in Kansas City with scoreboard operators who coordinate in-stadium entertainment for 22 of the league's 32 teams. Given the diversity of tastes across NFL markets, teams aren't likely to accept ...

Tags: ABC, Football, New York Giants, NFL, Other News

SportsBusiness Journal: Sports Spots: "Better Hawk-ing"

Click here to view ad • Client: Frito Lay/Mini Doritos Go-Snacks • Agency: BBDO New York • Principals: For Frito-Lay: Stephen Bratspies, director of marketing for On The Go Snacks; Cammie D ...

Tags: Action Sports, Frito-Lay, Sports Spots

SportsBusiness Journal: Sports Spots: "Tony, Hawking"

Click here to view ad • Client: Morningstar Foods/Hershey's Chocolate Milk • Agency: DDB Dallas • Principals: For Morningstar: Toby Purdy, senior vice president, marketing; Charles Kinsolving ...

Tags: Action Sports, Hershey, Sports Spots

SportsBusiness Journal: Nissan renews, puts name on AVP circui

Nissan has renewed as a sponsor for the Association of Volleyball Professionals, signing a three-year deal that gives the car company title sponsorship of the AVP. In signing on with what now becomes the AVP Nissan Series, the car and truck brand gets "official vehicle" status and three ad u ...

Tags: Anheuser-Busch Cos., Microsoft Corp., NBC, Nissan Motor Co., Quaker Oats, This Week's Issue

SportsBusiness Journal: Choice Hotels inks deal

Choice Hotels, continuing to ramp up its sports marketing, has signed a three-year sponsorship agreement with Little League Baseball, making it the official hotel of America's largest youth sports organization. Under the deal, Little League Baseball gets a rights fee, and registered Little ...

Tags: Amateur Sports, This Week's Issue

SportsBusiness Journal: MISL lands Midwest for 2 years

Midwest Airlines has signed as the official airline of the Major Indoor Soccer League. The sponsorship, which includes the remainder of this MISL season plus two more, will kick off Sunday at the league's All-Star Game in Milwaukee, which not coincidentally is where Midwest has its headqua ...

Tags: MISL, Pizza Hut, Soccer, This Week's Issue

SportsBusiness Journal: MLB seeks apparel bids for ’05 start

Major League Baseball has put its on-field apparel rights up for bid. The league sent out a request for proposals in early February to Russell Athletic, Majestic Athletic and New Era, the incumbent suppliers of the uniforms, jackets and caps worn on MLB fields. Insiders said other licensed ...

Tags: Baseball, MLB, NBA, New Era, NFL, Reebok, Russell Corp., This Week's Issue

SportsBusiness Journal: IRL fan fest traveling to track locales

IRL Fan Experience, produced by Ignition. The Indy Racing League is supporting its coming season with a fan fest that will tour track locales in the weeks leading up to the circuit's 15 domestic races. A scaled-down version of the IR ...

Tags: IndyCar, Motorsports, This Week's Issue

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