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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Silver’s column an effort to clarify NBA stance

Published in SportsBusiness Journal on 11 / 24 / 14

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

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Tags: Leagues and Governing Bodies

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SportsBusiness Journal: MasterCard behind 'Moments'

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Tags: American Airlines Inc., Churchill Downs Inc., Coors Brewing Co., ESPN, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MLB

04/01/02
SportsBusiness Journal: NFL scores 2 deals, half-billion

The NFL signed new beer and soft-drink sponsors last week netting a half-billion dollars in commitments, easily one of the biggest weeks in sports sponsorship history. Pepsi replaced Coke in the carbonated drink category just two days after Coors Brewing Co. replaced Anheuser-Busch and Mille ...

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03/25/02
SportsBusiness Journal: Peppers signs Reebok deal

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Tags: Ashworth, Burns Sports Celebrities Inc., Galyan's Trading, Marketing and Sponsorship, MasterCard International Inc., MLB, NASCAR, NFL, Octagon Group, PepsiCo, Reebok, TaylorMade Golf, Time Warner, Titleist

03/25/02
SportsBusiness Journal: Licensing firms ties sports, mints

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Tags: MLB, NASCAR, NFL, Philip Morris Cos., This Week's Issue, Tommy Hilfiger

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SportsBusiness Journal: Host moves into big numbers

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SportsBusiness Journal: Endorsements

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Tags: IMG, Octagon Group, SFX, Special Report

03/11/02
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03/11/02
SportsBusiness Journal: Sponsorships

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03/11/02
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Tags: Football, NFL, Other News, Primerica Corp., Sports Illustrated, SportsLine.com, Time Warner

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Tags: Colleges, Colorado Avalanche, ESPN, Marketing and Sponsorship, MLB, NBA, NHL, Octagon Group, PepsiCo, Princeton Video Image Inc., SFX

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