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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Under Armour in talks with NBA for limited license

Published in SportsBusiness Journal on 04 / 27 / 15

New details have emerged regarding Nike’s expected on-court apparel deal with the NBA, but coming with those particulars are questions about the contract that, once finalized, would take effect with the league’s 2017-18 season. NBA owners were briefed on the deal at their board of gov...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/16/02
SportsBusiness Journal: Gillette to stay with World Cup

S ources said that after giving serious consideration, Gillette will continue with its World Cup sponsorship commitment, which runs through the 2006 event. A World Cup sponsor since 1970, Gillette had considered pulling out in light of recent financial difficulties, but balke ...

Tags: Colleges, Gillette, Golf, Marketing and Sponsorship, NBA, Soccer

12/09/02
SportsBusiness Journal: Sponsorship shift helps league

The biggest news in baseball marketing this off-season could come from structural changes within the league. Because of the number of games in a season — about twice as many as any other big league — control over marketing inventory has historically resided with the teams rather ...

Tags: Adidas, Baseball, Basketball, Boston Celtics, Century 21 Real Estate Corp., Chicago White Sox, Majestic Athletic, MasterCard International Inc., McCann-Erickson Worldwide Inc., MLB, New Era, Russell Corp., Seattle Mariners, Special Report

12/09/02
SportsBusiness Journal: Pouring it on for Super Bowl

Pepsi is finishing its initial season as an NFL corporate sponsor with a Super Bowl promotion that will be splashed across 800 million cans of soda. Pepsi will carry on cans of Pepsi, Diet Pepsi, Pepsi Twist and Diet Pepsi Twist images of five famous Super Bowl memories, as well as a com ...

Tags: BBDO WorldWide, Dallas Cowboys, Football, Marketing and Sponsorship, New England Patriots, New York Jets, NFL, Oakland Raiders, PepsiCo, Pittsburgh Steelers, San Francisco 49ers

12/09/02
SportsBusiness Journal: Motorsports fail Octagon

Y ou can't blame the people at Octagon if they've been peering obsessively in their rear-view mirrors lately, considering the bad news that's been haunting the company. Appropriately enough, that misfortune came in the form of motorsports — specifically, in losses ...

Tags: Burger King Corp., Marketing and Sponsorship, MasterCard International Inc., Motorsports, Octagon Group

12/02/02
SportsBusiness Journal: NBA goes with grain

General Mills' Wheaties brand has signed a two-year NBA sponsorship deal. Agency sources said the agreement included a rights fee in the low to mid six figures per year and granted General Mills league, team and player rights for both the NBA and WNBA. ...

Tags: Adidas, Basketball, Dell, General Mills, MBNA America Bank, NBA, This Week's Issue, WNBA

12/02/02
SportsBusiness Journal: Bic to use sports to make mark

When flamboyant San Francisco 49ers receiver Terrell Owens pulled a marker out of his sock, autographed a football and handed it to his financial adviser in the stands after scoring a touchdown Oct. 14, it became known as "the Sharpie incident," after that brand of indelible marker. ...

Tags: Baseball, Basketball, Colleges, Football, Hockey, MLB, NBA, NCAA, NFL, NHL, San Francisco 49ers, Steiner Sports Marketing, This Week's Issue

11/25/02
SportsBusiness Journal: Mobile billboards sell clothes in NFL playoff markets

Looking to accelerate holiday sales of licensed apparel, the NFL and some of its larger apparel licensees are doing some atypical outdoor marketing. In 10 markets where it appears the playoffs are a certainty, the NFL and its licensees are sponsoring mobile billboards. NFL über- ...

Tags: Champs Sports, Detroit Lions, Football, Gart Sports Co., NFL, Pittsburgh Steelers, Reebok, This Week's Issue

11/25/02
SportsBusiness Journal: Schering-Plough out as MLB sponsor

S chering-Ploug h is out as an MLB sponsor after three years, during which it tied baseball's verdant fields to its Claritin, and later Clarinex, allergy relief medications. Sources said the switch was part of a client move away from sports. In its three years, Schering-Plough ...

Tags: Baseball, Basketball, Marketing and Sponsorship, McDonald's Corp., MLB, NASCAR, NBA, New York Knicks, PepsiCo, Sacramento Kings, Schering-Plough Corp., Soccer, WTA

11/18/02
SportsBusiness Journal: Reebok off and running

Reebok is backing the global launch of its Premier running and apparel sub-brand with $6.5 million to $7 million in print advertising over the next year, doubling last year's running-specific ad expenditures. The company is looking to grab a bigger share of what is the largest sector of t ...

Tags: Reebok, This Week's Issue

11/11/02
SportsBusiness Journal: SportSpots: Mixing It Up

• Client: Reebok • Agency: The Arnell Group, New York • Principals: For Reebok: Micky Pant, chief marketing officer; Todd Krinsky, vice president RBK Product. For Arnell: Peter Arnell, chairman/COO; Steve Stoute, chairman of Arnel ...

Tags: ESPN, Marketing and Sponsorship, MTV, Reebok

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