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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Sail The High Brees: Saints QB's Foundation Endorsing Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed a deal with Saints QB Drew Brees' foundation and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans ...

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Tags: Marketing and Sponsorship, Carnival

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SportsBusiness Journal: It all starts with Kickoff, now a proven winner

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SportsBusiness Journal: NBA, NHL quickly back in market for CMOs

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SportsBusiness Journal: Providing a jolt to sports sponsorships

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Tags: In-Depth

SportsBusiness Journal: NHL close to deal with Verizon

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SportsBusiness Journal: IMG taps branding exec Birge as CMO

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SportsBusiness Journal: Drink brands play the name game

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Tags: In-Depth

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SportsBusiness Journal: Under Armour digs in

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SportsBusiness Journal: League shuffles marketing, licensing staffs

The NFL is integrating its marketing and licensing departments, with marketing taking the upper hand. Senior vice president of marketing Lisa Baird, who came to the NFL last August after marketing jobs with Procter & Gamble, GM and IBM, now assumes responsibility for the league’s li ...

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