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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Cowboys Merchandising/Legends close to locking up Longhorns

Published in SportsBusiness Journal on 03 / 02 / 15

D allas Cowboys Merchandising/Legends is close to securing apparel rights for much of the University of Texas licensing program, one of the country’s largest, and a longtime Collegiate Licensing Co. school. Industry sources tell us t...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Sprint-Nextel deal examined

There are more questions than answers about the effect of last week’s Sprint-Nextel merger on the sports business, as the $35 billion deal combined Nextel, largely a business brand, with Sprint, which has more of a consumer focus. What isn’t in focus is the future of the two brands’ sports ...

Tags: Football, Hockey, Motorsports, NASCAR, Nextel, NFL, NHL, Octagon Group, Sprint Corp., This Week's Issue

SportsBusiness Journal: Millsport has a comeback year

Winning the sports and entertainment agency of record assignment for XM Satellite Radio completed a stellar year for Millsport and represented a bounceback for the firm that merged with fellow Omnicom shop The Marketing Arm earlier ...

Tags: Baseball, Basketball, Boston Red Sox, CBS Broadcasting Inc., Citizens Bank, ESPN, IMG, Marketing and Sponsorship, Millsport LLC, MLB, Motorsports, NASCAR, NBA, Octagon Group, Philadelphia Phillies, Reebok, Visa

SportsBusiness Journal: Exclusive EA deal jolts category

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Tags: Electronic Arts, ESPN, FIFA, Football, Marketing and Sponsorship, NBA, NFL, PGA Tour, Reebok

SportsBusiness Journal: Sports Spots: "Fanfare for the Common Man"

• Client: MasterCard • Agency: McCann-Erickson, New York • Principals: For MasterCard: Amy Fuller, vice president, branding; and Valerie Otto, vice president, branding. For McCann-Erickson: Joyce King Thomas, executive vice president, chief creative officer; and Eric Go ...

Tags: MasterCard International Inc., Sports Spots

SportsBusiness Journal: Sports Spots:

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SportsBusiness Journal: Avis tries women’s hoops deals

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Tags: Avis Rent a Car, Basketball, CBS Broadcasting Inc., Colleges, ESPN, Marketing and Sponsorship, NCAA, Russell Corp., State Farm

SportsBusiness Journal: Century 21 extends MLB deal

Century 21 is the latest Major League Baseball sponsor to return to the fold. The real estate concern, an MLB corporate patron since 1999, has exercised an option extending its sponsorship through the 2005 season. Century 21 cont ...

Tags: Anheuser-Busch Cos., Baseball, Basketball, Century 21 Real Estate Corp., Colleges, Electronic Arts, Football, Gillette, Marketing and Sponsorship, MLB, NBA, New York Giants, Nokia

SportsBusiness Journal: NASCAR lands Subway, Checkers

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Tags: Marketing and Sponsorship, McDonald's Corp., Motorsports, NASCAR, Subway

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Tags: Baseball, MLB, San Francisco Giants, This Week's Issue, Topps Co.

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