About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Poll: Millennials already distrusted NFL

Published in SportsBusiness Journal on 09 / 15 / 14

Even before the Ray Rice domestic abuse case ascended to the top of America’s news consciousness, one market researcher had data that he says shows the image of the NFL has already started to erode. {podcast} SBJ Podcast: NFL writer Daniel Kaplan and Executive Editor Abraham Madkour...

Read More

Tags: Leagues and Governing Bodies

More Stories by this Author

SportsBusiness Journal: NFL ad touts volunteer work

The NFL will launch "Join the Team," a cause-related marketing program, with a Super Bowl ad that will include some of the league's top performers. Scheduled to be filmed Monday by NFL Films at Houston's Reliant Stadium, the site of this year's Super Bowl, is an ad replete with some of the l ...

Tags: Chicago Bears, ESPN, Football, Kansas City Chiefs, Miami Dolphins, New England Patriots, New York Giants, NFL, Oakland Raiders, Pittsburgh Steelers, Special Report, Tampa Bay Buccaneers, Tennessee Titans

SportsBusiness Journal: Forecasts should concern retailers

W hile licensed apparel and athletic footwear are performing well, some forecasts released at the Super Show in Orlando last week have to concern retailers and manufacturers alike. SGMA International's annual for ...

Tags: Carolina Panthers, Electronic Arts, Fox, Green Bay Packers, Huffy Corp., Indianapolis Colts, Marketing and Sponsorship, MLB, NASCAR, NBA, NFL, NHL, Philadelphia Eagles, Spalding, Tampa Bay Buccaneers, Target, Wal-Mart Stores Inc.

SportsBusiness Journal: Visa’s Daytona promo in 2nd year

With NASCAR's season-opening Daytona 500 about three weeks away, Visa is reprising last year's Ultimate NASCAR Experience promotion with a bonus element. Rusty Wallace (left) and Kurt Busch will be part of the Ultimate NASCAR Experience. ...

Tags: Marketing and Sponsorship, NASCAR, Visa

SportsBusiness Journal: Spalding keeps focus on the new

Spalding’s leader, Scott Creelman, says, “A third of our products every year should be new.” Spalding is arguably one of the most renowned sports brands, and at 127 years of age, it is indisputably the most venerable American sporting ...

Tags: Basketball, NBA, Russell Corp., Spalding, This Week's Issue

SportsBusiness Journal: NHL making rare visit to the hood

The paint scheme will be on Mayfield’s Dodge for the Budweiser Shootout at Daytona. The NHL is generating some incremental exposure for itself and one of its biggest corporate sponsors with the inclusion of an NHL-branded car in NASCAR' ...

Tags: Anheuser-Busch Cos., Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NHL

SportsBusiness Journal: Reebok to dress golfer in NFL gear

Reebok has signed PGA Tour golfer Ben Curtis to a three-year endorsement deal, but not to push the company's golf wear. Starting at this week's Sony Open, the British Open champion will be a human billboard for various NFL-licensed apparel from Reebok. Early on, Curtis is expected to wea ...

Tags: Golf, Marketing and Sponsorship, NFL, Reebok

SportsBusiness Journal: NHL All-Stars in Minnesota pays off

S ome were less than thrilled with the NHL All-Star Game moving from the warm weather of south Florida last season to less-than-temperate Minnesota for the 2004 game. But the league is happy. Moving the game to the midd ...

Tags: Anheuser-Busch Cos., Best Buy, Fox, Hockey, Marketing and Sponsorship, MLS, NBC, NHL

SportsBusiness Journal: Drug marketer signs as PGA Tour sponsor

Prescription drug marketer AstraZeneca has signed a multiyear sponsorship deal with the PGA Tour. Terms were not released, but sources said the tour won't sign deals for fewer than four years and that deals of this type generally range between $4 million and $5 million a year. With pharmac ...

Tags: Golf, Marketing and Sponsorship

SportsBusiness Journal: A holiday e-tail adventure

On the weekend starting Dec. 5, just three weeks before Christmas, much of the East Coast was blasted by the season's first blizzard. Many malls hoping for huge numbers of holiday shoppers were closed by more than a foot of snow, which led to a rush of buyers going online. Weekend Web sales jum ...

Tags: Baseball, Basketball, Chicago Bears, Collegiate Licensing Co., eBay, Foot Locker, Football, Hockey, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Yankees, NFL, NHL, Philadelphia Eagles, Wal-Mart Stores Inc.

SportsBusiness Journal: AFL, Champs sign 3-year deal

Foot Locker's Champs athletic specialty stores have signed a three-year deal making the 600-store chain the "official athletic retailer" of the Arena Football League. Under the deal, Champs will establish branded AFL merchandise areas at its stores in all 19 AFL markets. These AFL-s ...

Tags: AFL, Champs Sports, Football, Fox, Marketing and Sponsorship, NBC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug