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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

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Tags: Marketing and Sponsorship, Los Angeles Lakers

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SportsBusiness Journal: Majestic keeping pace after sale

Editor's note: This story has been revised from the print edition. On a recent Sunday evening, a man was shopping on MLB.com and ordered a New York Yankees pinstripe jersey with a customized name and number from Majestic Athletic, which has been making baseball’s authentic jerseys ...

SportsBusiness Journal: NBA sees growth in merchandise sales in Europe and Asia

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SportsBusiness Journal: Four NFL teams sniff out sponsor money in tight times

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Tags: Marketing and Sponsorship

SportsBusiness Journal: NFL partners gear up for game in London

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SportsBusiness Journal: If Allianz isn’t worthy, where does vetting of sponsor list end?

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Sponsorships help NHL jump-start new season

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SportsBusiness Journal: AVP basks in stars’ golden glow, but will the property grow?

Like any gold medalists, U.S. Olympians Phil Dalhausser and Todd Rogers have become accomplished raconteurs in the weeks following their success at the Beijing Games. But this was not your standard audience of jock sniffers that the men’s Olympic beach volleyball champions were sch ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Store running with NYC Marathon promo

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SportsBusiness Journal: Agencies vie for a chance to sell new MSG inventory

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SportsBusiness Journal: Yankees out, but Cubs may hold the key

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