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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Holding Court: NBPA Hosting Players, Sponsors At New Orleans Hotel

Published in SportsBusiness Daily on 02 / 17 / 17

The NBPA for the second consecutive NBA All-Star Weekend has taken over a hotel, rebranding it this year as "One Court" and filling it with both players and sponsors. The Troubador Hotel in New Orleans will serve as home to the union and more than 70 players. Sponsors of "One Court" include Spalding...

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship

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