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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Fred Mangione Leaving Nets For NFL Jets' Newly Created Position

Published in SportsBusiness Daily on 03 / 20 / 17

Brooklyn Sports & Entertainment COO Fred Mangione is leaving after 17 years to join the NFL Jets as Senior VP/Ticket & Premium Revenue, Strategy & Development, a new position for the team. Mangione will be responsible for ticketing strategy, including premium and suite offerings. ...

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SportsBusiness Journal: Right Guard returning to sports with NBA

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SportsBusiness Journal: Gridiron Bash agency seeks investors to stay in business

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SportsBusiness Journal: The contender

In the same building on Baltimore’s Inner Harbor where Procter & Gamble once manufactured its seminal Ivory soap brand, another company is carefully crafting its own identity. It is here that Under Armour’s 100-person-plus “brand group” is honing, refining and distilling a strategy to t ...

SportsBusiness Journal: All-Star revenue classic

This summer’s MLB All-Star Game in New York will be the highest grossing event in the long history of the midsummer classic, thanks to the fact that the game will be played in the country’s largest market during the final year at Yankee Stadium. This year’s festivities will be drawn out ...

SportsBusiness Journal: NFL packaging Friday TV show for Super Bowl

The NFL is packaging a 60- to 90-minute TV show that it plans to air on the Friday before the Super Bowl. The live program will be produced from the Super Bowl’s host city — Tampa in 2009 — by the broadcaster that holds the rights to the Super Bowl, and will be set up as an awards show for some ...

SportsBusiness Journal: Nike bucks trend of ‘uninspired’ U.S. market

The Foot Locker store adjacent to Madison Square Garden wasn’t very crowded on a recent April evening. In fact, the store clerks easily outnumbered customers, and the in-store displays were mostly dedicated to clearance items. The three most represented “brands” at the store, which sits ...

SportsBusiness Journal: The Nike revolution: Still running

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SportsBusiness Journal: Deal expands USA Today’s fantasy stake

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SportsBusiness Journal: Sears is potential new name for NFL’s catalog of sponsors

Will the newest softer side of Sears turn out to be the National Football League? Sources tell us Sears is in talks with the NFL to become a league partner in what would be an intriguing sponsorship coming at a time when nearly every retailer is feeling the sting of the depressed ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NBA sponsors switching into postseason mode

With the NBA regular season ending Wednesday, the league’s corporate sponsors are preparing activation for the playoffs, which begin April 19. T-Mobile and spokesman Charles Barkley are ready for the playoffs. T-Mobile, generally one of the league’s ...

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