About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Dodgers asking $12 million a year for naming rights to field

Published in SportsBusiness Journal on 07 / 17 / 17

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega...

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Tags: Marketing and Sponsorship

More Stories by this Author

08/18/08
SportsBusiness Journal: What’s next for GM?

There are three industries that helped build and still fund much of American sports: beer, banking and automotive. All three are suffering their own form of change or economic agony, leaving many in sports wondering whether they will continue to support big-time sports to the same degree. ...

08/04/08
SportsBusiness Journal: Several leagues later, debate on single-entity model still lively

In 2001, Major Indoor Soccer League owners debated how to structure their league to maximize revenue and minimize costs: Convert to a single-entity model or operate under a franchise system? The debate — never fully resolved — is a microcosm of a wider debate that continues a ...

08/04/08
SportsBusiness Journal: Dormant MISL struggles with next move

In late May, MISL owners pulled the plug on the latest iteration of the indoor soccer league. When dissolving it, owners, which include New Jersey Devils owner Jeff Vanderbeek, were adamant that the seven-year-old league would be back with a new face and structure in a matter of weeks. The ...

08/04/08
SportsBusiness Journal: Licensed-goods sales headed up despite economy, NHL says

Spiraling gas prices have created the dual miseries of less disposable income and decreased mall traffic. To most, that would mean a nightmare for retailers. Still, among a gathering of NHL licensees, retailers and team executives at the United Center in Chicago last week, there was le ...

Tags: Marketing and Sponsorship

08/04/08
SportsBusiness Journal: AFL considers life after Baker

David Baker’s surprising resignation as Arena Football League commissioner comes as the league moves closer to adopting a new management structure that could include bringing in a lead executive to run the AFL’s day-to-day business affairs. Baker, who informed the league’ ...

07/28/08
SportsBusiness Journal: Jordan, Woods maintain Sports Q Score popularity

As has been the case for more than a decade, Michael Jordan and Tiger Woods top the latest Sports Q Scores as the two most recognizable and well-liked American athletes. The survey is mailed annually to 2,000 people identifying themselves as fans of at least one sport from Marketing ...

07/28/08
SportsBusiness Journal: NFL games to debut on Web in U.S.

The NFL will stream 17 regular-season games live this season, marking the first time regular-season action will be broadly streamed in real time in the United States. Starting with the NFL Kickoff game on Thursday, Sept. 4, between the Washington Redskins and New York Giants, the league ...

07/28/08
SportsBusiness Journal: Potential IRL TV partners want Indy only

Conventional wisdom was that a unified open-wheel racing series would result in a more valuable media property. But five months after the IRL and Champ Car joined together, the series is seeing what has been its biggest asset — media rights — struggling to maintain value. Bot ...

07/28/08
SportsBusiness Journal: Urban league: Country star to help NFL kick off season in NYC

The NFL will kick off its 2008 season in Manhattan’s Columbus Circle on Sept. 4, with Electronic Arts as presenting sponsor. The musical portion of the Kickoff party will include country act Keith Urban and other talent to be determined, starting at 4 p.m. ET and preceding the seas ...

Tags: Marketing and Sponsorship

07/27/08
SportsBusiness Journal: NFL games to debut on Web in U.S.

The NFL will stream 17 regular-season games live this season, marking the first time regular-season action will be broadly streamed in real time in the United States. Starting with the NFL Kickoff game on Thursday, Sept. 4, between the Washington Redskins and New York Giants, the league plans ...

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