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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Duck Hunting: Panini Inks Exclusive Trading Card Deal With Univ. Of Oregon

Published in SportsBusiness Daily on 12 / 15 / 14

Panini has signed the Univ. of Oregon to an exclusive multi-year deal, under which the trading-card giant will have cards with famous Duck alumni at retail in April. With the deal, executed by Oregon licensing agent Fermata Partners, the school becomes the latest of more than 200 schools with an ex...

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Tags: Marketing and Sponsorship, Panini

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09/06/04
SportsBusiness Journal: Eagles’ promos throw out the script

“You know what makes Eagles fans different?” this fan asks. “I got this tattoo the year the Eagles won three games.” The Philadelphia Eagles are marking the start of the season this week with the launch of the team’s first brand mar ...

Tags: CBS Broadcasting Inc., ESPN, Football, Marketing and Sponsorship, Philadelphia Eagles, Visa

08/16/04
SportsBusiness Journal: A new start for Millsport

Omnicom’s Millsport will be folded into fellow agency The Marketing Arm, creating one of the largest sports marketing consulting divisions in the industry. Under the merger, the two Omnicom Diversified Agency Services (DAS) shops will create a “new” consultancy that will be a busine ...

Tags: IMG, Marketing Arm, Millsport LLC, Nasdaq, Nokia, Octagon Group, Office Depot, SBC Communications Inc., This Week's Issue

08/16/04
SportsBusiness Journal: Sports Spots:

• Client: Nestlé Crunch • Agency: Dailey & Associates, Los Angeles • Principals: Not available • Media buy: From what we’ve been able to observe, cable across day parts on kids and sports programming. Summary: Shaquille O’Neal and a buddy drive to the Nevada desert ...

Tags: Basketball, Los Angeles Lakers, Sports Spots

08/16/04
SportsBusiness Journal: Sports Spots:

• Client: Visa • Agency: BBDO, New York • Principals: For Visa: Nancy Friedman, vice president, advertising; and Kim Randall, vice president, advertising. For BBDO, New York: Jimmy Siegel, senior executive and creative director; and Michael Aimette, creative supervisor/ ...

Tags: BBDO WorldWide, Olympics, Sports Spots, Visa

08/16/04
SportsBusiness Journal: Sports Spots: “Taco Tale

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Tags: Baseball, Los Angeles Angels, Sports Spots

08/09/04
SportsBusiness Journal: Sirius snapping up NFL team deals

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Tags: Dallas Cowboys, Football, NBA, NFL, NHL, St. Louis Rams, This Week's Issue

08/09/04
SportsBusiness Journal: New nfl.com ads go fantasy

NFL.com kicks off its first ad campaign dedicated to rotisserie players this week, as traffic and commerce generated by fantasy football help push the NFL’s aggregate network of team and league sites from a $5 million business five years ago to more than $110 million of revenue in 2003 and ...

Tags: Football, NFL, SportsLine.com, This Week's Issue

08/09/04
SportsBusiness Journal: A-B buying another round of MLB

Anheuser-Busch has agreed to terms on a three-year extension of its Major League Baseball corporate sponsorship. The “King of Beers” has been an MLB sponsor since 1980 (MLB’s second-oldest, after Gillette’s 65-year relationship ...

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08/09/04
SportsBusiness Journal: ESPN hires IMG for Japan effort

Looking to push its own branded licensed products and those of its signature X Games outside the United States, ESPN has signed IMG as its licensing agent for Japan, one of the planet’s most licensing-crazed countries. ESPN has been on the air in Japan for around 12 years, both through ...

Tags: ESPN, IMG, Marketing and Sponsorship, MLB

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SportsBusiness Journal: Texas soccer complex signs sponsor

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