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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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WTA's Steve Tseng Going Back To IMG To Head Team Working On Visa Account

Published in SportsBusiness Daily Global on 01 / 23 / 15

WTA Global Head of Sponsorship Sales STEVE TSENG  is leaving to return to IMG, where he worked for 20 years before joining the women's tennis circuit in July '13. Tseng will head IMG’s consulting team on the Visa account. He will be based in S.F., where he previously worked for IMG. ...

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Tags: People and Pop Culture, North America

More Stories by this Author

11/01/04
SportsBusiness Journal: NBA apparel line at Wal-Mart

As the sports apparel licensing boom of recent years slows, the NBA is testing a private-label line of unlicensed sports apparel called the NBA Elevation Collection at 250 Wal-Mart stores across the country. Sal LaRocca, NBA senior vice president for global merchandising, described the ...

Tags: Basketball, Kmart, NBA, NFL, Target, This Week's Issue, Wal-Mart Stores Inc.

10/25/04
SportsBusiness Journal: It's a sponsor stampede at PBR

On the eve of its annual championship in Las Vegas, the Professional Bull Riders has renewed 14 sponsors, an aggregate of more than $50 million in sponsorship and advertising revenue to the PBR over the next three years, according to officials of the circuit. Among the long-term renewals a ...

Tags: Anheuser-Busch Cos., Caterpillar Inc., Ford Motor Co., Frito-Lay, IMG, Kraft Foods, Kraft Sports Group, Motorsports, NASCAR, NBC, Outdoor Channel, PepsiCo, This Week's Issue

10/25/04
SportsBusiness Journal: WNBA hunts new chief

Contemporaries of WNBA President Val Ackerman said the league won’t have an easy time replacing its only president, who unexpectedly resigned last week after more than eight years on the job. Ackerman, who said she resigned because of family reasons, possesses a set of skills that sui ...

Tags: Basketball, NBA, This Week's Issue, WNBA

10/18/04
SportsBusiness Journal: McArthur Towel cleans up

There are almost as many names for rally towels as there are teams using them. Pittsburgh’s “Terrible Towel,” created during the Steelers’ first championship run in 1975, is the granddaddy of them all. Minnesota has the “Homer Hanky,” while Carolina Panthers fans receive the “Prowl Towel. ...

Tags: Action Performance Cos., Baseball, Basketball, Carolina Panthers, Football, Minnesota Twins, MLB, Motorsports, NASCAR, NBA, NFL, Pittsburgh Steelers, In-Depth

10/18/04
SportsBusiness Journal: MasterCard moves Cramer up

An internal reorganization at MasterCard has John Stuart, senior vice president of sponsorships and event marketing, transferring to a marketing position overseas, and Bob Cramer assuming Stuart’s role as the top sponsorship executive in the payment card association’s biggest market. ...

Tags: Baseball, Hockey, MasterCard International Inc., MLB, NHL, Soccer, This Week's Issue

10/18/04
SportsBusiness Journal: MLB fills World Series promos

MLB has filled out its corporate sponsorship lineup card for World Series activation. With its vast collection of MLB team deals, in addition to its national MLB sponsorship, Anheuser-Busch can lay claim to being the biggest M ...

Tags: Anheuser-Busch Cos., Baseball, CBS Broadcasting Inc., FC Dallas, Football, Fox, Gillette, John Hancock, Kraft Foods, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, MLB, New York Jets, NFL, PepsiCo, Soccer

10/18/04
SportsBusiness Journal: Envision wins Juventus battle

Wasserman Media Group’s Envision has won an agency shootout to sell naming rights for the stadium retrofit planned for Italian soccer team Juventus, one of the world’s most renowned clubs. Envision recently sold a 15-year naming-rights deal for Arsenal’s new home to Emirat ...

Tags: Envision, Soccer, This Week's Issue

10/11/04
SportsBusiness Journal: “Whatever Floats Your Boat

• Client: Nissan • Agency: TBWA\Chiat\Day, Los Angeles • Principals: For Nissan: Erich Marx, senior manager, Nissan Model Line, SUVs; and Kim McCullough, senior manager, Marketing Communications. For TBWA\Chiat\Day: Rob Schwartz, executive creative director; and Joe Shands, ...

Tags: Baseball, Nissan Motor Co., San Francisco Giants, Sports Spots

10/11/04
SportsBusiness Journal: IMG consulting business flying high

Amid the rumors that IMG might sell off some of its divisions under the new ownership of Ted Forstmann, officials from IMG’s consulting division call the results of the past 18 months “our best ever” and are now looking to expand ...

Tags: Bonham Group Inc., Comcast Corp., DHL, GE, Gillette, IMG, LPGA, Major League Lacrosse, Marketing Arm, Marketing and Sponsorship, MLB, NASCAR, NBC, NFL, Outdoor Channel, Philadelphia 76ers, Philadelphia Eagles, SFX, Starbucks, State Farm, Volkswagen, Wendy's International Inc.

10/11/04
SportsBusiness Journal: Sports Spots: “No Bull

• Client: Chicago Bulls • Agency: DiMeo & Co., Chicago • Principals: For the Chicago Bulls: Steve Schanwald, executive vice president, business operations; and Keith Brown, senior director of ticket sales. For DiMeo & Co.: Bernie DiMeo, president and CEO; and Brett Thomas, ...

Tags: Basketball, Chicago Bulls, Los Angeles Lakers, Sports Spots

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