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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Fanatics locks up more shelf space for NHL licensed goods

Published in SportsBusiness Journal on 11 / 20 / 17

C ontinuing to lock up the most significant sports licensing rights in North America, Fanatics has extended its omnibus NHL rights deal to 2034, adding even broader rights to a deal that already included replica jerseys and championship apparel...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/26/09
SportsBusiness Journal: Money talks for licensed gear, goodies

Two hours before Super Bowl XXIX, a father and son stepped out of the Florida sunshine and into Joe Robbie Stadium, hurrying to the souvenir stand closest to the gate. “What can I get, Dad?’’ pleaded the towheaded 10-year-old. Clutching tickets in one hand and grabbing for his wal ...

01/26/09
SportsBusiness Journal: Halftime evolves as sponsorship vehicle

For the Super Bowl’s first 26 years, the game’s halftime show was as routine as a run up the middle. It was a saccharine combination of marching bands, acts like Up With People and Disney-themed shows such as “It’s a Small World.” The Michael Jackson show ushered ...

01/19/09
SportsBusiness Journal: Baseball season’s near, and team sponsors are warming up

In the dead of winter, here are some Major League Baseball club deals to help warm the heart of any team sponsorship marketer and remind us that MLB’s Opening Day is less than three months away. It’s always news when a team flips beverage partners and such is the case in Cincinnati, wh ...

Tags: Marketing and Sponsorship

01/19/09
SportsBusiness Journal: NFL close to adding P&G to sponsor list

Pre-eminent packaged-goods marketer Procter & Gamble is close to a large five-year sponsorship deal with the NFL that would align its swath of health, beauty and household products brands with league marks. While details were scant, sources said the NFL has been pursuing the packaged g ...

01/19/09
SportsBusiness Journal: NBA cans ban on liquor ads

NBA owners have reversed a longtime ban on courtside advertising by spirits brands in an effort to drive revenue during the economic downturn. The league is also crafting policies that could allow teams to offer hard liquor advertising on team Web sites, point-of-sale retail locations or ...

01/12/09
SportsBusiness Journal: Dean Bonham closes firm, opens business in Europe

The Bonham Group, a Denver-area sports marketing firm that has had a hand in many naming-rights deals during the last 20 years, has closed its doors. Namesake Dean Bonham has relocated to Europe, where he is concentrating on business in that continent as Bonham Sports Marketing, with offic ...

01/12/09
SportsBusiness Journal: Sponsor revenue up, but U.S. remains a challenge for WBC

The first pitch of the World Baseball Classic tournament takes place in less than eight weeks and yet it has few U.S.-based sponsors and no global partners signed outside of apparel companies. Two sponsors of the first WBC in 2006, U.S. brands MasterCard and Anheuser-Busch , did not ...

Tags: Marketing and Sponsorship

01/05/09
SportsBusiness Journal: With reorganization ahead, AFL lays off most of its staff

With the Arena Football League canceling its 2009 season, staff layoffs were expected. The AFL lowered the boom on most league employees on Dec. 22, dismissing all but five of the staff from league headquarters in New York, and five from its Chicago office. Sources said about 25 employees ...

01/05/09
SportsBusiness Journal: Dirty business: As other memorabilia sales slow, turf is growing

Like so many goods perceived by consumers as pricey, sales of sports memorabilia started slowing well before the rest of the economy. Still, one portion of the domestic sports/celebrity memorabilia market estimated at upward of $1 billion is expanding. Real estate values may have plummeted, ...

Tags: Marketing and Sponsorship

01/05/09
SportsBusiness Journal: Super Bowl gets a ‘Trophy Towel’

Bath towels will join the championship caps and T-shirts distributed to the winning players on the field after Super Bowl XLIII in Tampa, Fla. A 24-inch-by-42-inch towel from longtime NFL licensee McArthur Towel and Sports will join the ranks of championship licensed products given out ...

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