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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

AutoTrader renews with NBA, returns as TNT’s ‘Tip-Off’ sponsor

Published in SportsBusiness Journal on 10 / 20 / 14

AutoTrader.com has renewed its sponsorship ties with the NBA, a deal that, as usual, includes a large buy on league rights holder TNT. {podcast} SBJ Podcast: NBA writer John Lombardo and Assistant Managing Editor Tom Stinson discuss how the Cavs are handling LeBron James' return from a bu...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/22/04
SportsBusiness Journal: MLS mixes old (Pele) with new (Adu)

Deal has Adu reaching for Sierra Mist. With its ninth season opening April 3, Major League Soccer is hoping that combining international soccer ambassador Pele with 14-year-old wunderkind Freddy Adu will give it some of the broad exposure ...

Tags: Marketing and Sponsorship, MLS, PepsiCo, Soccer

03/22/04
SportsBusiness Journal: Burch leaves Fila behind for marketing

Howe Burch, who ran Fila's sports marketing for more than a decade, is leaving the sneaker and apparel company to establish a sports marketing consultancy. Burch, 49, has been with Fila since 1993 after 12 years at Doner Advertising in Baltimore. During his 11-year tenure at Fila, he signed ...

Tags: Adidas, ATP, Basketball, Fila, Marketing and Sponsorship, NBA, Tennis, USTA, WNBA

03/08/04
SportsBusiness Journal: Sports Spots:

• Client: Fox Sports • Agency: Cliff Freeman & Partners, New York • Principals: For Fox: Not available. For Cliff Freeman & Partners: Dan Morales, creative director; Grant Smith, copywriter • Media buy: National/regional in Fox Sports and Fox Spor ...

Tags: Fox, Motorsports, NASCAR, Sports Spots

03/08/04
SportsBusiness Journal: Sports Spots:

• Client: Gillette • Agency: BBDO, New York • Principals: For Gillette: Peter Clay, vice president, Premium Systems; Doug Koval, business manager. For BBDO: Marianne Besch, creative director; Brian McDermott, copywriter • Media buy: NASCAR programming ...

Tags: BBDO WorldWide, Gillette, Motorsports, NASCAR, Sports Spots

03/01/04
SportsBusiness Journal: Cialis’ PGA Tour efforts keep eye on the ball

Lily Icos' Cialis brand of erectile dysfunction prescription medicine is taking a soft-sell approach to leveraging its PGA Tour sponsorship. While competitor and market leader Viagra has done on-site men's health clinics to leverage sponsorship properties like its NASCAR team, Cialis will us ...

Tags: ABC, CBS Broadcasting Inc., Golf, Motorsports, NASCAR, NBC, This Week's Issue

03/01/04
SportsBusiness Journal: Marketing A-Rod: No swinging for fences

Just after Alex Rodriguez's trade to New York and his subsequent anointment as the Yankees' 21st century answer to Babe Ruth, another media myth was formulated. MLB's best player on its biggest stage had to produce unlimited endorsement riches. At least that was the speculation in a spate ...

Tags: Baseball, Marketing and Sponsorship, MasterCard International Inc., MLB, New York Yankees, PepsiCo

03/01/04
SportsBusiness Journal: USTA, ESPN near deal

ESPN is close to signing a multiyear agreement with the U.S. Tennis Association that would give tennis a regularly scheduled TV outlet and transform what has been a disparate summer schedule of men's and women's events into the U.S. Open Series — a regular season of top events culminati ...

Tags: CBS Broadcasting Inc., ESPN, IMG, Tennis, This Week's Issue, USA Network, USTA

02/23/04
SportsBusiness Journal: Games in China seen as rewards

The Houston Rockets and Sacramento Kings plan to leverage the preseason games they have set for next season in China to drum up increased team sponsorships. Speaking during all-star weekend, Rockets President George Postolos and Kings owners Joe and Gavin Maloof said they will consider using ...

Tags: ABC, Anheuser-Busch Cos., Basketball, ESPN, Houston Rockets, NBA, Reebok, Sacramento Kings, This Week's Issue, Toyota Motor Corp., Walt Disney Co.

02/23/04
SportsBusiness Journal: RadioShack inks Melo to deal

Denver Nuggets star Carmelo Anthony has signed his first major non-endemic endorsement deal, a one-year deal with RadioShack that lets the 7,000-store electronics retailer use Anthony in as many as four TV ads. The first ad is set to include Shaquille O'Neal, who has been a RadioShack endors ...

Tags: Basketball, Denver Nuggets, Electronic Arts, NBA, Other News, RadioShack

02/23/04
SportsBusiness Journal: NFL adds year to licenses

With all of the NFL's non-apparel licenses set to expire soon, along with the agreement that centralizes team licensing and marketing rights, the league has unilaterally extended all hard-goods licenses for an additional year. Non-apparel licensees require longer lead times for development ...

Tags: Football, Marketing and Sponsorship, NFL

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