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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Visa expands NFL playbook with new marketing efforts

Visa is planning one of its most ambitious marketing programs ever as it enters its 11th year as an NFL corporate sponsor. Included in Visa’s plans are a mobile marketing effort in which fans will be asked to emulate their NFL heroes by creating their own end-zone dances, a youth-targete ...

Tags: BBDO WorldWide, Football, Marketing and Sponsorship, NFL, Visa

SportsBusiness Journal: Sponsors can’t wait to get season started

Now in its fourth season, the NFL Kickoff celebration has more sponsor activation then ever. It will serve as both a coming-out party for new NFL corporate patron Sprint, which is presenting sponsor of Kickoff 2005, and for the NFL’s “Road to XL” seasonlong Super Bowl marketing campaign. Th ...

Tags: ABC, Campbell Soup Co., Electronic Arts, Football, Gillette, Marketing and Sponsorship, New England Patriots, NFL, Oakland Raiders, PepsiCo, Sprint Corp., Visa

SportsBusiness Journal: NFL losing chief of new media

NFL new media chief Chris Russo is leaving the league to put out his own shingle as a new media and investment adviser. Russo joined the NFL in 1999 and worked on the league’s current Internet rights deal with AOL, Viacom and SportsLine.com, and the NF ...

Tags: ABC, ESPN, Football, NFL, Other News, Sprint Corp., Time Warner, Yahoo! Inc.

SportsBusiness Journal: Brands star in Foot Locker back-to-school ads

Foot Locker, America’s biggest sports specialty retailer, is launching its annual co-op ad campaign this month with its biggest vendors for the critical back-to-school selling season at the more than 2,900 Foot Locker, Lady Foot Locker, Foot Action and Champs stores in the U.S. At Foot L ...

Tags: ESPN, Foot Locker, Fox, Marketing and Sponsorship, MTV

SportsBusiness Journal: Stats send Domino’s back to NASCAR’s door for more

Domino’s Pizza has renewed its sponsorship deal making it NASCAR’s official pizza for an additional three years, through 2008. The company is now completing its third year as an official partner. While a return on investment is ...

Tags: BBDO WorldWide, Dominos, Football, Marketing and Sponsorship, MasterCard International Inc., Motorsports, NASCAR, NFL, Visa, YES Network

SportsBusiness Journal: Tough addition: Deal is ‘mixing oil and water’

Across the industry last week, veteran sneaker and sports marketers said that melding the corporate cultures of Adidas and Reebok will be about as easy as fitting a size-15 foot into a size-10 sneaker. “You’re talking about mixing oil and water here,” said Jack Smith, founder and former ...

Tags: Adidas, Other News, Reebok, Russell Corp., Spalding

SportsBusiness Journal: XM wins a point in satellite radio sports war with USTA deal

XM Satellite Radio has signed a three-year sponsorship and content deal with the U.S. Tennis Association. The agreement adds the U.S. Open Series, along with the U.S. Open, America’s premier tennis event, to XM’s collection of sports rights. RADIO ...

Tags: Millsport LLC, Tennis, USTA

SportsBusiness Journal: NBA on Southwest flight plan 4 more years

Southwest Airlines has renewed its NBA corporate sponsorship for an additional four years. Activation included a playoff plane earlier this year. Sources pegged the deal in the low seven figures annually. The domestic- ...

Tags: Anheuser-Busch Cos., Basketball, FedEx Corp., Marketing and Sponsorship, MBNA America Bank, McDonald's Corp., NBA, Verizon, WNBA

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