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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Non-retailer Adidas opening another store

Adidas was scheduled to open its fifth “Sport Performance” store in the United States last Saturday, with an opening in lower Manhattan the latest in a retail push that has seen it unveil 10 concept stores in the United States in recent years and more than 25 globally. The 29,500-square-foo ...

Tags: Adidas, Marketing and Sponsorship

SportsBusiness Journal: Octagon and LPGA working on a Mia Hamm golf tourney

Octagon and the LPGA are developing a golf tournament for spring 2006 that would have soccer star Mia Hamm’s name as part of the event’s overall moniker. A site has yet to be selected, but Octagon has guarantees of television time ...

Tags: Ameriquest Mortgage, Arizona Cardinals, CBS Broadcasting Inc., Electronic Arts, ESPN, Golf, LPGA, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, MLB, MLS, NFL, NHRA, Octagon Group, PepsiCo, Philadelphia Eagles, San Francisco 49ers

SportsBusiness Journal: Ravens tie their ‘young brand’ to Coke in deal through 2011

The Baltimore Ravens have poured Pepsi since they moved to Baltimore from Cleveland in 1996. Henceforth, they will be a Coke team. NFL marketing sources said Coke has agreed to terms on a deal worth in the low seven figures an ...

Tags: Baltimore Ravens, Boston Red Sox, Football, Marketing and Sponsorship, NBA, PepsiCo, SFX, Spalding, Sports Illustrated

SportsBusiness Journal: Visa gives up the Crown

After nearly 10 years as one of thoroughbred racing’s biggest backers, Visa is walking away from its sponsorship of the Triple Crown, choosing to extend only its agreement with Churchill Downs and the Kentucky Derby. Visa plans to extend only its dea ...

Tags: Churchill Downs Inc., Horse Racing, IMG, Marketing and Sponsorship, MBNA America Bank, Visa

SportsBusiness Journal: Buying blue: Dodgers on record sponsor pace

Even before the Los Angeles Dodgers sprinted out to an impressive April record, the team was already on its way to its best sponsorship year ever, with revenue up 40 percent. Team executives hope total revenue could increase by as much as 45 percent to 50 percent by season’s end. A ...

Tags: Ameriquest Mortgage, Baseball, DHL, Los Angeles Dodgers, Marketing and Sponsorship

SportsBusiness Journal: Cardinals get Insight for stadium sponsorship

Information technology systems provider Insight Enterprises has signed on as the first founding partner for the Arizona Cardinals’ new $355 million multipurpose stadium, scheduled to open next summer. Team officials declined to discuss specific terms of their initial founding sponsor. I ...

Tags: Arizona Cardinals, Football, Marketing and Sponsorship

SportsBusiness Journal: MVPs shoot for moon in new Pepsi spot

MLB corporate sponsor Pepsi’s first baseball-themed ad of the season will employ new endorsers Alex Rodriguez and Vladimir Guerrero. The ad will break in May, with the start of Fox’s national Saturday afternoon MLB schedule. The Angels’ Vladimir Guer ...

Tags: Baseball, BBDO WorldWide, Fox, Marketing and Sponsorship, MLB, NASCAR, PepsiCo

SportsBusiness Journal: Minor expansion: MLB adds 122 ballparks to all-star voting

Major League Baseball is expanding its All-Star Game balloting for the July 12 event at Detroit’s Comerica Park to include a total of 122 Class AAA, Class AA and Class A minor league teams from April 21 through June 27. Such a ...

Tags: Football, Marketing and Sponsorship, MLB, NCAA, Reebok

SportsBusiness Journal: Sox star Damon quickly grows into advertiser fave

We’re not sure what has surprised us more — the Boston Red Sox’s unprecedented 0-3 comeback in last year’s American League Championship Series, or the fact that Red Sox center fielder Johnny Damon has emerged as the most visible ...

Tags: Boston Red Sox, DHL, Electronic Arts, ESPN, Marketing and Sponsorship, NFL, Philadelphia Eagles, Sprint Corp.

SportsBusiness Journal: USA Today, 7-Eleven flip over NBA coins

The first national newspaper promotion using collectible sports medallions is the centerpiece of a bevy of marketing programs tied to the NBA playoffs, which begin Saturday. USA Today and the league are supporting with media valued at $2.5 million. ...

Tags: Basketball, Marketing and Sponsorship, McDonald's Corp., NFL, USA Today Sports

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