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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Poll: Millennials already distrusted NFL

Published in SportsBusiness Journal on 09 / 15 / 14

Even before the Ray Rice domestic abuse case ascended to the top of America’s news consciousness, one market researcher had data that he says shows the image of the NFL has already started to erode. {podcast} SBJ Podcast: NFL writer Daniel Kaplan and Executive Editor Abraham Madkour...

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Tags: Leagues and Governing Bodies

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01/26/04
SportsBusiness Journal: NFL ad touts volunteer work

The NFL will launch "Join the Team," a cause-related marketing program, with a Super Bowl ad that will include some of the league's top performers. Scheduled to be filmed Monday by NFL Films at Houston's Reliant Stadium, the site of this year's Super Bowl, is an ad replete with some of the l ...

Tags: Chicago Bears, ESPN, Football, Kansas City Chiefs, Miami Dolphins, New England Patriots, New York Giants, NFL, Oakland Raiders, Pittsburgh Steelers, Special Report, Tampa Bay Buccaneers, Tennessee Titans

01/19/04
SportsBusiness Journal: Forecasts should concern retailers

W hile licensed apparel and athletic footwear are performing well, some forecasts released at the Super Show in Orlando last week have to concern retailers and manufacturers alike. SGMA International's annual for ...

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01/19/04
SportsBusiness Journal: Visa’s Daytona promo in 2nd year

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Tags: Marketing and Sponsorship, NASCAR, Visa

01/12/04
SportsBusiness Journal: Spalding keeps focus on the new

Spalding’s leader, Scott Creelman, says, “A third of our products every year should be new.” Spalding is arguably one of the most renowned sports brands, and at 127 years of age, it is indisputably the most venerable American sporting ...

Tags: Basketball, NBA, Russell Corp., Spalding, This Week's Issue

01/12/04
SportsBusiness Journal: NHL making rare visit to the hood

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Tags: Anheuser-Busch Cos., Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NHL

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SportsBusiness Journal: Reebok to dress golfer in NFL gear

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12/22/03
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Tags: Anheuser-Busch Cos., Best Buy, Fox, Hockey, Marketing and Sponsorship, MLS, NBC, NHL

12/22/03
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Tags: Golf, Marketing and Sponsorship

12/22/03
SportsBusiness Journal: A holiday e-tail adventure

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Tags: Baseball, Basketball, Chicago Bears, Collegiate Licensing Co., eBay, Foot Locker, Football, Hockey, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Yankees, NFL, NHL, Philadelphia Eagles, Wal-Mart Stores Inc.

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Tags: AFL, Champs Sports, Football, Fox, Marketing and Sponsorship, NBC

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