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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Cowboys Merchandising/Legends close to locking up Longhorns

Published in SportsBusiness Journal on 03 / 02 / 15

D allas Cowboys Merchandising/Legends is close to securing apparel rights for much of the University of Texas licensing program, one of the country’s largest, and a longtime Collegiate Licensing Co. school. Industry sources tell us t...

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Tags: Marketing and Sponsorship

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12/20/04
SportsBusiness Journal: Sprint-Nextel deal examined

There are more questions than answers about the effect of last week’s Sprint-Nextel merger on the sports business, as the $35 billion deal combined Nextel, largely a business brand, with Sprint, which has more of a consumer focus. What isn’t in focus is the future of the two brands’ sports ...

Tags: Football, Hockey, Motorsports, NASCAR, Nextel, NFL, NHL, Octagon Group, Sprint Corp., This Week's Issue

12/20/04
SportsBusiness Journal: Millsport has a comeback year

Winning the sports and entertainment agency of record assignment for XM Satellite Radio completed a stellar year for Millsport and represented a bounceback for the firm that merged with fellow Omnicom shop The Marketing Arm earlier ...

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12/20/04
SportsBusiness Journal: Exclusive EA deal jolts category

In the wake of the NFL and NFLPA’s decision to grant Electronic Arts an exclusive five-year license to develop and publish football video games, industry observers were scratching their heads as to the value of the deal for the market leader in the video category. ...

Tags: Electronic Arts, ESPN, FIFA, Football, Marketing and Sponsorship, NBA, NFL, PGA Tour, Reebok

12/20/04
SportsBusiness Journal: Sports Spots: "Fanfare for the Common Man"

• Client: MasterCard • Agency: McCann-Erickson, New York • Principals: For MasterCard: Amy Fuller, vice president, branding; and Valerie Otto, vice president, branding. For McCann-Erickson: Joyce King Thomas, executive vice president, chief creative officer; and Eric Go ...

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12/20/04
SportsBusiness Journal: Sports Spots:

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Tags: Avis Rent a Car, Basketball, CBS Broadcasting Inc., Colleges, ESPN, Marketing and Sponsorship, NCAA, Russell Corp., State Farm

12/13/04
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Tags: Anheuser-Busch Cos., Baseball, Basketball, Century 21 Real Estate Corp., Colleges, Electronic Arts, Football, Gillette, Marketing and Sponsorship, MLB, NBA, New York Giants, Nokia

12/13/04
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Tags: Marketing and Sponsorship, McDonald's Corp., Motorsports, NASCAR, Subway

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Tags: Baseball, MLB, San Francisco Giants, This Week's Issue, Topps Co.

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