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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Esurance Signs As MLB Corporate Partner, Takes Title Sponsorship Of ASG Balloting

Published in SportsBusiness Daily on 04 / 29 / 15

Learn more about Esurance MLB today announced that Allstate's Esurance has signed on as a new corporate sponsor. The online insurance brand will title sponsor fan balloting for the July 14 All-Star Game in Cincinnati. All-Star Game balloting this season is being conducted entirely on...

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Tags: Marketing and Sponsorship, MLB

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