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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/12/01
NASCAR, Dodge reach deal

Dodge will become presenting sponsor of NASCAR's Weekly Racing Series in a deal industry sources say is worth $6 million over three years. Dodge will spend at least $2 million a year to support the program. Under the deal, Dodge gets its logos on every track, every driver and every car in ...

Tags: Marketing and Sponsorship

11/12/01
NBA rookies 'got milk'

A merica's Dairy Farmers and Milk Processors , the consortium better known as the "Got Milk?" people, is in as title sponsor of the NBA rookie all-star game. The game has become one of the fixtures at the NBA's all-star weekend. The agr ...

Tags: Marketing and Sponsorship

11/05/01
Tom Fox

G atorade sports marketing chief Tom Fox is one of a select few with insight into every side of the property-rights business. He knows what makes rights holders happy and what moves products off retail shelves. That alone is enough to set him apart. Bu ...

Tags: Forty Under 40

11/05/01
Minute Maid nears NCAA deal

M inute Maid is close to inking a one-year deal as an NCAA corporate partner in the juice category, last owned by Ocean Spray. The most intriguing aspect of the deal is that it brings the marketing power of Coke , Minute Maid's parent, to the NCAA ...

Tags: Marketing and Sponsorship

11/05/01
Ray Clark

L ike any entrepreneur, Ray Clark has horror stories from his early days, which are probably best heard over some beers. Like The Marketing Arm's first project in 1993 — a direct-sales effort for an oversized golf club appropriately calle ...

Tags: Forty Under 40

11/05/01
Bob Cramer

A s an alum, Bob Cramer is as dedicated an Ohio State fan as any. But forget about his four years in Columbus, his degree in communications or even the Buckeyes' six Rose Bowl victories. Getting cut from the school's soccer team was the best th ...

Tags: Forty Under 40

10/29/01
Powerade adds name to NHL

Coke's Powerade brand will have title sponsorship of NHL all-star balloting this year, with fellow NHL corporate partner Dodge continuing as presenting sponsor. McDonald's Canada also remains a sponsor at its 1,300 locations. Sweepstakes on the paper ballot include a car giveaway from Dodge. ...

Tags: Marketing and Sponsorship

10/29/01
Fan Guide files for Chapter 11

Fan Guide, the company that pioneered the use of controlled-circulation publications at sporting venues, has filed for Chapter 11 reorganization in what the company said is another indication of the dismal state of the ad market. In a filing with the Southern District Court of New York, the ...

Tags: This Week's Issue

10/29/01
ESPN dares to be funny again

W hen the going gets tough, the tough put on a puppet show? Such is the case with ESPN , whose promotional TV campaigns from ad agencies Wieden & Kennedy , New York, and Ground Zero , Santa Monica, Calif., have long been considered the best ...

Tags: Marketing and Sponsorship

10/22/01
Spalding, MISL make deal

What used to be the National Professional Soccer League opened its season Saturday with a new name and ambitious off-field business goals. It also features a new look on the field via a two-year deal with Spalding, which supplies the league's official ball. Spalding will use what is now ca ...

Tags: This Week's Issue

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