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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

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09/05/05
SportsBusiness Journal: Sponsors can’t wait to get season started

Now in its fourth season, the NFL Kickoff celebration has more sponsor activation then ever. It will serve as both a coming-out party for new NFL corporate patron Sprint, which is presenting sponsor of Kickoff 2005, and for the NFL’s “Road to XL” seasonlong Super Bowl marketing campaign. Th ...

Tags: ABC, Campbell Soup Co., Electronic Arts, Football, Gillette, Marketing and Sponsorship, New England Patriots, NFL, Oakland Raiders, PepsiCo, Sprint Corp., Visa

08/22/05
SportsBusiness Journal: NFL losing chief of new media

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Tags: ABC, ESPN, Football, NFL, Other News, Sprint Corp., Time Warner, Yahoo! Inc.

08/08/05
SportsBusiness Journal: Brands star in Foot Locker back-to-school ads

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Tags: ESPN, Foot Locker, Fox, Marketing and Sponsorship, MTV

08/08/05
SportsBusiness Journal: Stats send Domino’s back to NASCAR’s door for more

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Tags: BBDO WorldWide, Dominos, Football, Marketing and Sponsorship, MasterCard International Inc., Motorsports, NASCAR, NFL, Visa, YES Network

08/08/05
SportsBusiness Journal: Tough addition: Deal is ‘mixing oil and water’

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Tags: Adidas, Other News, Reebok, Russell Corp., Spalding

08/01/05
SportsBusiness Journal: XM wins a point in satellite radio sports war with USTA deal

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Tags: Millsport LLC, Tennis, USTA

07/25/05
SportsBusiness Journal: NBA on Southwest flight plan 4 more years

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Tags: Anheuser-Busch Cos., Basketball, FedEx Corp., Marketing and Sponsorship, MBNA America Bank, McDonald's Corp., NBA, Verizon, WNBA

07/25/05
SportsBusiness Journal: Experts: Sponsorships will be top challenge for NHL

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