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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Alex Ovechkin Becomes First NHLer To Get Memorabilia Deal With Fanatics Authentic

Published in SportsBusiness Daily on 02 / 27 / 15

Capitals RW Alex Ovechkin has signed an exclusive memorabilia deal with Fanatics Authentic, becoming the first NHLer to sign such a deal with the company. Other Fanatics memorabilia exclusives include Broncos QB Peyton Manning, Pro Football HOFer Jim Brown, Rangers 1B Prince Fielder, Red Sox DH Davi...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Fila vets to relaunch shoe brand

A number of former high-level Fila executives are reuniting in an effort to relaunch the venerable Le Coq Sportif athletic shoe and apparel brand in the United States. Former Fila President Jon Epstein is heading a partnership that will relaunch the brand for back-to-school sales this yea ...

Tags: Fila, This Week's Issue

SportsBusiness Journal: Subway inks with baseball names

Editor's note: This story is revised from the print edition. New York Yankees manager Joe Torre and new Mets skipper Willie Randolph will be pitching for Subway this season under a new deal being wrapped up by the nation’ ...

Tags: ANC Sports, Baseball, Boston Celtics, Continental Airlines, Fox, Golf, Houston Astros, K2 Inc., Los Angeles Dodgers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, Brooklyn Nets, New York Mets, New York Yankees, NHRA, Olympics, Rossignol, Sprint Corp., Subway, Verizon

SportsBusiness Journal: NFL targets fans' iPods

You can watch the NFL on network television, cable TV, satellite TV, DVDs or video tape. You can listen to NFL action on standard radio broadcast, network or local, as well as streamed over the Internet or on satellite radio. But just when you thought America’s most popular sport had run ou ...

Tags: Football, NFL, This Week's Issue

SportsBusiness Journal: Super Bowl site signs up McD's

While the NFL has not had a quick-service-restaurant corporate partner for some time, McDonald’s has signed on as a new sponsor of the league’s Superbowl.com Web site, which annually attracts more than 8 million unique visitors during the month or so it is in operation. ...

Tags: Cadillac, Football, Fox, Marketing and Sponsorship, McDonald's Corp., NFL, PepsiCo, Time Warner

SportsBusiness Journal: Planning a Super Bowl splash

Motorola is aggressively stepping up its presence marketing in the Super Bowl host city this year, aiming to be the most visible NFL corporate patron in what will be a very marketing-saturated city of Jacksonville by the first week of February. “It’s going to be difficult for anyone in Jacks ...

Tags: Alltel, Football, Jacksonville Jaguars, Marketing and Sponsorship, NFL

SportsBusiness Journal: Pepsi reloads on MLB endorsers

In what will likely be his most significant deal since joining the New York Yankees last year, Alex Rodriguez is close to signing a one-year endorsement pact with Pepsi. The deal, which sources pegged in the low to mid-six figures ...

Tags: AFL, Anheuser-Busch Cos., Baseball, FedEx Corp., Football, Fox, Los Angeles Angels, Marketing and Sponsorship, Momentum IMC, NASCAR, NBC, New York Yankees, NFL, PepsiCo, UPS, Verizon

SportsBusiness Journal: Hoop-It-Up returns

Hoop-It-Up is looking to take another shot. The seminal grassroots three-on-three basketball tour is relaunching under new management and hopes to stage 40 to 50 events this year, after holding only 15 tournaments in 2004. Crestline Sports sees its inve ...

Tags: Foot Locker, Host Communications Inc., This Week's Issue

SportsBusiness Journal: Super Bowl apparel sales may heat up

The average temperature in Jacksonville in February is 55 degrees, pretty cool compared with Super Bowl sites of the past few years. And that could provide a chance to generate licensed apparel sales around Super Bowl XXXIX. Consumers will see more outerwear, fleece and jogging suits bearing ...

Tags: Baseball, Boston Red Sox, Football, NFL, Reebok, This Week's Issue, VF Corp.

SportsBusiness Journal: Sports Spots: "Balancing Act"

• Client: New Balance • Agency: Boathouse, Needham, Mass. • Principals: For New Balance: Jim Tompkins, president and chief operating officer; and Paul Heffernan, executive vice president, global marketing design and development. For Boathouse Inc.: Jay Durante (account) a ...

Tags: CBS Broadcasting Inc., Sports Spots

SportsBusiness Journal: Sprint-Nextel deal examined

There are more questions than answers about the effect of last week’s Sprint-Nextel merger on the sports business, as the $35 billion deal combined Nextel, largely a business brand, with Sprint, which has more of a consumer focus. What isn’t in focus is the future of the two brands’ sports ...

Tags: Football, Hockey, Motorsports, NASCAR, Nextel, NFL, NHL, Octagon Group, Sprint Corp., This Week's Issue

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