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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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FanDuel Signs Multiyear Sponsorship Deals With 15 NFL Teams

Published in SportsBusiness Daily on 04 / 22 / 15

Weeks after Disney/ESPN reached an industry-redefining advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions, rival FanDuel today will announce that it has signed exclusive multiyear sponsorships with 15 NFL teams (see chart below). Since Yahoo ha...

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More Stories by this Author

SportsBusiness Journal: MLB: ESPN broadcasts a ‘virtual sellout’

ESPN’s MLB telecasts start Sunday, and much of the advertising inventory is already gone. Tim Brosnan, MLB executive vice president of business, termed ESPN’s MLB broadcasts ”a virtual sellout.” A less sanguine Ed Erhardt, president of ESPN/ABC sports customer marketi ...

Tags: ABC, Baseball, ESPN, Marketing and Sponsorship, MLB

SportsBusiness Journal: MLB sponsors hang tough during probe

Even as testimony on steroid use in baseball commenced last week before the U.S. House Government Reform Committee, a cross section of MLB’s corporate sponsors and their agencies expressed support for the national pastime and a universal belief that their seven-figure-plus marketing investm ...

Tags: Baseball, Marketing Arm, Marketing and Sponsorship, Millsport LLC, MLB

SportsBusiness Journal: AVP looks for buying opportunities

With the Association of Volleyball Professionals raising $5 million in a private placement/reverse merger maneuver that left the resulting company (listed as ONET on the OTC) with a market cap in excess of $7.7 million, we were wo ...

Tags: Anheuser-Busch Cos., AVP, Chivas USA, Fox, Marketing and Sponsorship, McDonald's Corp., MLS, NBC, New York Yankees, Nissan Motor Co., Outdoor Channel, PepsiCo, Soccer

SportsBusiness Journal: Bonds’ solo effort starts to pay off

More than a year ago, the man on his way to breaking Major League Baseball’s all-time home run record withdrew from the MLB Players Association’s group licensing program. Shortly thereafter, Barry Bonds’ face and name disappeared from various marketing platforms. He was not in any tradi ...

Tags: Baseball, Fila, Majestic Athletic, Marketing and Sponsorship, MLB, New Era, Russell Corp., San Francisco Giants, Topps Co.

SportsBusiness Journal: Toyota signs large deal with NBA

Toyota has signed on as one of the NBA’s largest corporate sponsors, purchasing rights across the NBA and WNBA and buying into a plan that will see the Japanese carmaker spend against nearly every league marketing platform. The NBA has been pursuing the auto category for some time and ...

Tags: Basketball, Marketing and Sponsorship, NBA, Toyota Motor Corp., WNBA

SportsBusiness Journal: Bobble tales make you shake your head

Two player premium promotions by the Carl’s Jr. restaurant chain in Sacramento and Los Angeles demonstrate the potential hazards of the marketing tactic. In one, two players, Chris Webber and Lamont Barnes, were traded. In another, the fast-food restaurant is using tainted Lakers star Kob ...

Tags: Basketball, Cleveland Cavaliers, Los Angeles Lakers, Marketing and Sponsorship, Sacramento Kings

SportsBusiness Journal: Meet the Anna K. of drag racing

In a continuing attempt to attract non-endemic sponsors to the somewhat insular world of drag racing, one of the NHRA’s top teams has signed a deal with a female driver it hopes will be the sport’s answer to Anna Kournikova. “A ...

Tags: Baseball, Football, Kraft Foods, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, Motorsports, New York Giants, New York Jets, NFL, NHRA, Visa

SportsBusiness Journal: NTRA, horse racing network deal

TVG, the TV horse racing and interactive wagering network, has signed a one-year sponsorship deal with the National Thoroughbred Racing Association that will provide it with exposure and access that will equate to more carriage and a higher consciousness in the minds of thoroughbred racing ...

Tags: FedEx Corp., Horse Racing, Marketing and Sponsorship, NTRA, Television Games Network

SportsBusiness Journal: DHL close to deal with MLB

DHL is close to a deal that would make it the official shipping and logistics provider of Major League Baseball. While MLB sources insist no deal has been completed, club sources say DHL is already actively seeking to support the ...

Tags: Baseball, Cleveland Browns, DHL, ESPN, Fox, IMG, Lexus, Los Angeles Dodgers, Marketing and Sponsorship, MLB, NASCAR, NBA, NFL, Phoenix Suns, Rawlings Sporting Goods Co.

SportsBusiness Journal: State Farm set to join NCAA elite

On the eve of March Madness, the NCAA and men’s basketball tournament rights holder CBS are close to completing a deal with State Farm that would make the insurance firm the fourth company to join the Corporate Champions program, the highest level of sponsorship allowing use of the NCAA’s l ...

Tags: Basketball, CBS Broadcasting Inc., Cingular, Colleges, Hartford Financial, Kraft Foods, LPGA, Marketing and Sponsorship, Monster.com, NCAA, State Farm

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