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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

01/19/04
SportsBusiness Journal: Visa’s Daytona promo in 2nd year

With NASCAR's season-opening Daytona 500 about three weeks away, Visa is reprising last year's Ultimate NASCAR Experience promotion with a bonus element. Rusty Wallace (left) and Kurt Busch will be part of the Ultimate NASCAR Experience. ...

Tags: Marketing and Sponsorship, NASCAR, Visa

01/12/04
SportsBusiness Journal: Spalding keeps focus on the new

Spalding’s leader, Scott Creelman, says, “A third of our products every year should be new.” Spalding is arguably one of the most renowned sports brands, and at 127 years of age, it is indisputably the most venerable American sporting ...

Tags: Basketball, NBA, Russell Corp., Spalding, This Week's Issue

01/12/04
SportsBusiness Journal: NHL making rare visit to the hood

The paint scheme will be on Mayfield’s Dodge for the Budweiser Shootout at Daytona. The NHL is generating some incremental exposure for itself and one of its biggest corporate sponsors with the inclusion of an NHL-branded car in NASCAR' ...

Tags: Anheuser-Busch Cos., Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NHL

01/12/04
SportsBusiness Journal: Reebok to dress golfer in NFL gear

Reebok has signed PGA Tour golfer Ben Curtis to a three-year endorsement deal, but not to push the company's golf wear. Starting at this week's Sony Open, the British Open champion will be a human billboard for various NFL-licensed apparel from Reebok. Early on, Curtis is expected to wea ...

Tags: Golf, Marketing and Sponsorship, NFL, Reebok

12/22/03
SportsBusiness Journal: NHL All-Stars in Minnesota pays off

S ome were less than thrilled with the NHL All-Star Game moving from the warm weather of south Florida last season to less-than-temperate Minnesota for the 2004 game. But the league is happy. Moving the game to the midd ...

Tags: Anheuser-Busch Cos., Best Buy, Fox, Hockey, Marketing and Sponsorship, MLS, NBC, NHL

12/22/03
SportsBusiness Journal: Drug marketer signs as PGA Tour sponsor

Prescription drug marketer AstraZeneca has signed a multiyear sponsorship deal with the PGA Tour. Terms were not released, but sources said the tour won't sign deals for fewer than four years and that deals of this type generally range between $4 million and $5 million a year. With pharmac ...

Tags: Golf, Marketing and Sponsorship

12/22/03
SportsBusiness Journal: A holiday e-tail adventure

On the weekend starting Dec. 5, just three weeks before Christmas, much of the East Coast was blasted by the season's first blizzard. Many malls hoping for huge numbers of holiday shoppers were closed by more than a foot of snow, which led to a rush of buyers going online. Weekend Web sales jum ...

Tags: Baseball, Basketball, Chicago Bears, Collegiate Licensing Co., eBay, Foot Locker, Football, Hockey, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Yankees, NFL, NHL, Philadelphia Eagles, Wal-Mart Stores Inc.

12/15/03
SportsBusiness Journal: AFL, Champs sign 3-year deal

Foot Locker's Champs athletic specialty stores have signed a three-year deal making the 600-store chain the "official athletic retailer" of the Arena Football League. Under the deal, Champs will establish branded AFL merchandise areas at its stores in all 19 AFL markets. These AFL-s ...

Tags: AFL, Champs Sports, Football, Fox, Marketing and Sponsorship, NBC

12/15/03
SportsBusiness Journal: Super Bowl tees Super sales opportunity

Plush armadillos and bottle and can coolers are on tap for the $100 million annual glut of licensed-product sales surrounding the Super Bowl. With the NFL's championship game in football-crazed Texas, playing in a market with a second-year expansion team and a new stadium, early predictions ...

Tags: Football, Fotoball USA, Green Bay Packers, Hallmark, Majestic Athletic, Marketing and Sponsorship, New England Patriots, NFL, Reebok, Riddell Sports, VF Corp.

12/15/03
SportsBusiness Journal: Combining history, hoops

The History Channel has signed a two-year, $2 million programming and marketing alliance with the NBA. Under the deal, NBA Entertainment will produce two shows for The History Channel about the league's legacy, the first of which will make its debut around the NBA playoffs in April. The ...

Tags: Basketball, Marketing and Sponsorship, NBA, Reebok

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