About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

IHRA Expanding Global Reach With Four Events In Australia

Published in SportsBusiness Daily on 07 / 26 / 16

IRG Sports + Entertainment Vice Chair & CEO Chris Lencheski said the IHRA will soon open a Sydney office, adding that the Australian expansion will help the IHRA in securing secure a media rights deal.

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07/16/07
SportsBusiness Journal: Marketer bringing festival to spring football

With a number of spring college football games attracting crowds rivaling regular-season action (see chart), New York-based marketing agency MSL is selling a network of spring games with campus festivals and concerts built around them as a nationwide sports and entertainment marketing platform. ...

07/09/07
SportsBusiness Journal: Sponsors ready to step up to plate for All-Star Game

Major League Baseball’s corporate sponsors will be out in force in San Francisco this week for the All-Star Game. State Farm signed its title sponsorship of the Home Run Derby too late to implement any retail activation and doesn’t even have its name on the event tickets, but the insurer is ...

07/09/07
SportsBusiness Journal: Counting MLB All-Star ballots adds up for technology firm

In a warehouse south of Boston, one better suited to shipping and receiving than pitching and hitting, Major League Baseball’s All-Stars are selected.  Sitting inside a lonely industrial park in Pembroke, Mass., is TMC Group, which has been tabulating MLB’s paper All-Star ballots since 198 ...

07/09/07
SportsBusiness Journal: Waller heads sales at reorganized NFL

The NFL is centralizing sales and marketing functions in a reorganization that sees NFL International senior vice president Mark Waller becoming head of marketing. Waller will lead a new, integrated sales unit that will combine league marketing functions with the sale of league corporate s ...

07/09/07
SportsBusiness Journal: Hunter leaving AEG Sports presidency, will start consulting firm

Anschutz Entertainment Group Sports President Shawn Hunter is leaving the Los Angeles-based sports and entertainment company to start his own Denver-based sports marketing consultancy. Sources said an official announcement should be made before the end of July. Hunter, who also holds the ti ...

06/25/07
SportsBusiness Journal: Disney near deal for stake in NBA China

The NBA and the Walt Disney Co. are nearing a deal that has the entertainment giant buying a minority stake in the league’s nascent NBA China entity. Sources close to the deal said that the NBA’s current plan is to sell less than a 10 percent share in NBA China to Disney. The next step will ...

06/25/07
SportsBusiness Journal: Ex-MasterCard marketer Cramer leaves Genesco

Bob Cramer has departed Genesco Sports Enterprises 22 months after joining the sports marketing firm as president. In an e-mail last week to “friends and industry colleagues,” the former MasterCard sponsorship chief said he decided to exit Genesco “after thoughtful consideration and soul se ...

06/25/07
SportsBusiness Journal: WMG acquiring OnSport

Continuing to bring together some of the sports industry’s most respected names, Wasserman Media Group is acquiring Gary Stevenson’s On-Sport consultancy. Industry sources put the price at up to $25 million for the 40-person agency in Raleigh, which was founded by Stevenson around 10 years ago. ...

06/18/07
SportsBusiness Journal: Sporting goods lines fire back in technology war

Participation in some of the more traditional stick and ball sports has been ebbing for a while, as some Americans abandon or curtail athletic recreation for video games and the Internet. So, with the virtual world and all thin ...

06/18/07
SportsBusiness Journal: Lazarus and Lotz leave IMG posts

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