About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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IHRA Expanding Global Reach With Four Events In Australia

Published in SportsBusiness Daily on 07 / 26 / 16

IRG Sports + Entertainment Vice Chair & CEO Chris Lencheski said the IHRA will soon open a Sydney office, adding that the Australian expansion will help the IHRA in securing secure a media rights deal.

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