About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

MLB's Unified Commercial Side Hires Uzma Rawn As Senior Dir Of Sales

Published in SportsBusiness Daily on 03 / 25 / 15

The newly unified commercial side of MLB has made it first significant sales hire. UZMA RAWN , who heads Premier Partnerships' N.Y. sales office as VP/Corporate Partnerships, will join MLB as Senior Dir of Sales in a few weeks. Rawn will report to VP/Sponsorship JIM MCCLOUD and sell traditional a...

Read More

Tags: People and Pop Culture, MLB

More Stories by this Author

SportsBusiness Journal: Visa's NASCAR promo coming back

Visa is reprising its “Ultimate NASCAR Experience” promotion. Now in its third year, the promotion automatically enters anyone using a Visa card between Feb. 15 and Nov. 30 into a sweepstakes offering 10 winners transportation to a Nextel Cup race, access “inside the ropes” ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Visa

SportsBusiness Journal: Ameriquest adding NHRA deals

Ameriquest Mortgage, sponsor of the NFL and its Super Bowl halftime show, is close to completing twin sponsorship deals with the National Hot Rod Association and Prudhomme Racing’s Miller Lite dragster, driven by two-time NHRA Top Fuel champion Larry Dixon. Sources said the two one-year ...

Tags: Ameriquest Mortgage, Anheuser-Busch Cos., Marketing and Sponsorship, MLB, NASCAR, NFL, NHRA

SportsBusiness Journal: Conover Tuttle buys N.C. agency

Suburban Boston advertising and public relations agency Conover Tuttle is hoping to raise its profile as a creative shop with the acquisition of Wilmington, N.C.-based Mercury Advertising. Mercury principal Grant Pace is the man responsible for dreaming up the original Bud Bowl. Con ...

Tags: NTRA, PGA Tour, This Week's Issue

SportsBusiness Journal: Super chance for a blockbuster

Looking down the roster of advertisers for Super Bowl XXXIX, Anheuser-Busch has again bought out the beer category with an astounding five minutes of airtime on TV advertising’s biggest and costliest stage. The second biggest category of Super Bowl Related ...

Tags: 20th Century Fox, ABC, Anheuser-Busch Cos., BBDO WorldWide, CBS Broadcasting Inc., DreamWorks SKG, Football, Fox, NFL, In-Depth, Time Warner, Universal MCA Studios, Walt Disney Co.

SportsBusiness Journal: Has Alltel's naming deal worked?

With the Super Bowl this Sunday in Jacksonville’s Alltel Stadium, we thought it would be a good opportunity to evaluate what the telecom and telephone company has derived from the 10-year, $6.2 million naming-rights deal it signed ...

Tags: Alltel, Football, Jacksonville Jaguars, Marketing and Sponsorship, MasterCard International Inc., MLS, NBA, NFL, NHL, Philadelphia Eagles

SportsBusiness Journal: SpongeBob carries ball for kids apparel maker

Looking to capitalize on the hype around Super Bowl XXXIX, NFL youth licensee Outer Stuff is testing a line of cross-licensed SpongeBob SquarePants/Super Bowl infant and kids apparel this week. Apparel including “rompers,” T-shirts, football jerseys and fleece will be priced from $12 to $ ...

Tags: Foot Locker, Football, NFL, In-Depth

SportsBusiness Journal: Wayne Weaver profiled

Early in his career as general manager of the Jacksonville Jaguars, Michael Huyghue was driving through one of the city’s grittier sections when he spotted team owner Wayne Weaver ’s car. Without a cell phone and hoping to catch up on some pressing business, Huyghue tailed Weaver’s $100,00 ...

Tags: Cleveland Browns, Football, Green Bay Packers, Jacksonville Jaguars, New England Patriots, NFL, In-Depth

SportsBusiness Journal: Marketer George back with Octagon

Longtime sports marketer Tom George is returning to his roots at Octagon and will rejoin the agency in mid-February as a senior executive in athlete marketing under Phil De Picciotto, Octagon Worldwide president of athletes and personalities. No specific job title has been determined. ...

Tags: Octagon Group, This Week's Issue

SportsBusiness Journal: Others eye NFL-like video-game deal

The ripple effect of the gargantuan exclusive rights deal — a reported $300 million — that Electronic Arts signed with the NFL in December was very much on the minds of senior licensing executives gathered at Super Show in Orlando last week. The NBA, MLB and the Collegiate Licensing Co. ...

Tags: Collegiate Licensing Co., Electronic Arts, Football, MLB, NBA, New York Giants, NFL, Philadelphia Eagles, Pittsburgh Steelers, Reebok, Russell Corp., Spalding, This Week's Issue

SportsBusiness Journal: Nike Golf tees up new faces in ads

Nike Golf was set to break a pair of ads that feature some unexpected athletes on ESPN’s coverage of the PGA Tour’s Sony Open last weekend. Choi has choice words for Nike One ball. Tiger Woods, the longtime face of Nike Golf, does not ...

Tags: ESPN, Golf, Marketing and Sponsorship, PGA Tour

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug