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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

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SportsBusiness Journal: Sponsors can’t wait to get season started

Now in its fourth season, the NFL Kickoff celebration has more sponsor activation then ever. It will serve as both a coming-out party for new NFL corporate patron Sprint, which is presenting sponsor of Kickoff 2005, and for the NFL’s “Road to XL” seasonlong Super Bowl marketing campaign. Th ...

Tags: ABC, Campbell Soup Co., Electronic Arts, Football, Gillette, Marketing and Sponsorship, New England Patriots, NFL, Oakland Raiders, PepsiCo, Sprint Corp., Visa

SportsBusiness Journal: NFL losing chief of new media

NFL new media chief Chris Russo is leaving the league to put out his own shingle as a new media and investment adviser. Russo joined the NFL in 1999 and worked on the league’s current Internet rights deal with AOL, Viacom and SportsLine.com, and the NF ...

Tags: ABC, ESPN, Football, NFL, Other News, Sprint Corp., Time Warner, Yahoo! Inc.

SportsBusiness Journal: Brands star in Foot Locker back-to-school ads

Foot Locker, America’s biggest sports specialty retailer, is launching its annual co-op ad campaign this month with its biggest vendors for the critical back-to-school selling season at the more than 2,900 Foot Locker, Lady Foot Locker, Foot Action and Champs stores in the U.S. At Foot L ...

Tags: ESPN, Foot Locker, Fox, Marketing and Sponsorship, MTV

SportsBusiness Journal: Stats send Domino’s back to NASCAR’s door for more

Domino’s Pizza has renewed its sponsorship deal making it NASCAR’s official pizza for an additional three years, through 2008. The company is now completing its third year as an official partner. While a return on investment is ...

Tags: BBDO WorldWide, Dominos, Football, Marketing and Sponsorship, MasterCard International Inc., Motorsports, NASCAR, NFL, Visa, YES Network

SportsBusiness Journal: Tough addition: Deal is ‘mixing oil and water’

Across the industry last week, veteran sneaker and sports marketers said that melding the corporate cultures of Adidas and Reebok will be about as easy as fitting a size-15 foot into a size-10 sneaker. “You’re talking about mixing oil and water here,” said Jack Smith, founder and former ...

Tags: Adidas, Other News, Reebok, Russell Corp., Spalding

SportsBusiness Journal: XM wins a point in satellite radio sports war with USTA deal

XM Satellite Radio has signed a three-year sponsorship and content deal with the U.S. Tennis Association. The agreement adds the U.S. Open Series, along with the U.S. Open, America’s premier tennis event, to XM’s collection of sports rights. RADIO ...

Tags: Millsport LLC, Tennis, USTA

SportsBusiness Journal: NBA on Southwest flight plan 4 more years

Southwest Airlines has renewed its NBA corporate sponsorship for an additional four years. Activation included a playoff plane earlier this year. Sources pegged the deal in the low seven figures annually. The domestic- ...

Tags: Anheuser-Busch Cos., Basketball, FedEx Corp., Marketing and Sponsorship, MBNA America Bank, McDonald's Corp., NBA, Verizon, WNBA

SportsBusiness Journal: Experts: Sponsorships will be top challenge for NHL

Fans may return to NHL arenas and the league will likely cut a cable deal to replace its ESPN package, but replacing and multiplying corporate sponsorship dollars will be the league’s toughest job and likely take the longest time, according to a cross section of corporate sponsorship expert ...

Tags: ESPN, Gillette, Hockey, Kraft Foods, Marketing and Sponsorship, MBNA America Bank, McDonald's Corp., MLB, NHL, Octagon Group, Sun Microsystems Inc.

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