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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Inks Wizards' John Wall To New Exclusive Trading Card Deal

Published in SportsBusiness Daily on 11 / 18 / 14

Panini America has signed Wizards G John Wall to a new exclusive autograph memorabilia and trading card agreement. He had previously signed a deal with Panini in '10 , but that agreement had lapsed. The roster of exclusive Panini Authentic athletes for autographs and memorabilia includes Lakers G K...

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Tags: Marketing and Sponsorship, Panini

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SportsBusiness Journal: Cartoon Network teams up baseball

Seeking more exposure to the kids and ’tween markets they crave, Major League Baseball, the MLB Players Association and their trading card licensees have signed a two-year marketing pact with the Cartoon Network. The deal is centered on a low-seven-figure media buy underwritten by the thre ...

Tags: Atlanta Braves, ATP, Baseball, Boston Red Sox, Miami Marlins, Marketing and Sponsorship, MLB, NBA, New York Yankees, Philadelphia Phillies

SportsBusiness Journal: Steinbrenner’s new Visa ad pending

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SportsBusiness Journal: Sports Spots: “Cubs/White Sox, Part Two”

• Client: Pepsi • Agency: Dieste Harmel & Partners, Dallas • Principals: For Pepsi: Tyler Ricks, director of multicultural marketing, and Lara Montilla, manager of multicultural marketing. For Dieste Harmel & Partners: Jaime Gonzalez Mir, account director, ...

Tags: Baseball, Chicago Cubs, Chicago White Sox, PepsiCo, Sports Spots

SportsBusiness Journal: Mountain Dew will title action tour

Pepsi’s Mountain Dew brand, already as inexorably tied to action sports as any commercial entity this side of Burton Snowboards and Tony Hawk, is expanding its ties with a five-year title sponsorship of the Clear Channel-NBC pro skateboarding, BMX and freestyle motocross tour that begins ne ...

Tags: Action Sports, Clear Channel Communications Inc., ESPN, Fuse Integrated Sports Marketing Inc., Marketing and Sponsorship, NBC, Nextel, PepsiCo, USA Network

SportsBusiness Journal: Sports Spots: “Baseball Blues”

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Tags: Baseball, Fox, MLB, Sports Spots

SportsBusiness Journal: Q&A with Octagon's Rick Dudley

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Tags: MLB, NFL, NHL, Octagon Group, This Week's Issue

SportsBusiness Journal: Genesco wins Sirius account

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Tags: AHL, Edelman Public Relations, Football, Hockey, IMG, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MLB, NFL, NHL, Octagon Group, Philadelphia Phillies

SportsBusiness Journal: Profile: Gary Stevenson

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Tags: Golf Channel, MLS, Nationwide Realty Investors, NBA, Octagon Group, OnSport, PGA Tour, Philadelphia 76ers, Phoenix Suns, Seattle Mariners, This Week's Issue, USTA, Wachovia, WNBA

SportsBusiness Journal: Sponsorship: Overnight delivery

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Tags: Anheuser-Busch Cos., BBDO WorldWide, DHL, FedEx Corp., Memphis Grizzlies, NASCAR, NTRA, NBA, NFL, NHL, PGA Tour, Philadelphia Eagles, In-Depth, UPS, Washington Redskins

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Tags: ABC, Basketball, CBS Broadcasting Inc., Chicago Bears, Cleveland Browns, ESPN, Football, Fox, Marketing and Sponsorship, Mass Mutual, MasterCard International Inc., Miami Dolphins, Miami Heat, Motorsports, NBA, New England Patriots, New York Jets, New York Mets, NFL, Office Depot, Philadelphia Eagles, San Francisco 49ers, Seattle Seahawks, Staples, Verizon, Washington Redskins

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