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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Cowboys Merchandising/Legends close to locking up Longhorns

Published in SportsBusiness Journal on 03 / 02 / 15

D allas Cowboys Merchandising/Legends is close to securing apparel rights for much of the University of Texas licensing program, one of the country’s largest, and a longtime Collegiate Licensing Co. school. Industry sources tell us t...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: GameChange busy with new deals

GameChange Marketing, the controlled-circulation venue publication company launched by NASCAR chairman and CEO Brian France in 2004, rolls into the new year with publishing deals for a BCS game, the Professional Bull Riders and the Association of Volleyball Professionals and plans for a sep ...

Tags: Marketing and Sponsorship, NASCAR, Nextel

SportsBusiness Journal: Fila vets to relaunch shoe brand

A number of former high-level Fila executives are reuniting in an effort to relaunch the venerable Le Coq Sportif athletic shoe and apparel brand in the United States. Former Fila President Jon Epstein is heading a partnership that will relaunch the brand for back-to-school sales this yea ...

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SportsBusiness Journal: Subway inks with baseball names

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Tags: ANC Sports, Baseball, Boston Celtics, Continental Airlines, Fox, Golf, Houston Astros, K2 Inc., Los Angeles Dodgers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, Brooklyn Nets, New York Mets, New York Yankees, NHRA, Olympics, Rossignol, Sprint Corp., Subway, Verizon

SportsBusiness Journal: NFL targets fans' iPods

You can watch the NFL on network television, cable TV, satellite TV, DVDs or video tape. You can listen to NFL action on standard radio broadcast, network or local, as well as streamed over the Internet or on satellite radio. But just when you thought America’s most popular sport had run ou ...

Tags: Football, NFL, This Week's Issue

SportsBusiness Journal: Super Bowl site signs up McD's

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Tags: Cadillac, Football, Fox, Marketing and Sponsorship, McDonald's Corp., NFL, PepsiCo, Time Warner

SportsBusiness Journal: Planning a Super Bowl splash

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Tags: Alltel, Football, Jacksonville Jaguars, Marketing and Sponsorship, NFL

SportsBusiness Journal: Pepsi reloads on MLB endorsers

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Tags: AFL, Anheuser-Busch Cos., Baseball, FedEx Corp., Football, Fox, Los Angeles Angels, Marketing and Sponsorship, Momentum IMC, NASCAR, NBC, New York Yankees, NFL, PepsiCo, UPS, Verizon

SportsBusiness Journal: Hoop-It-Up returns

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Tags: Foot Locker, Host Communications Inc., This Week's Issue

SportsBusiness Journal: Super Bowl apparel sales may heat up

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Tags: Baseball, Boston Red Sox, Football, NFL, Reebok, This Week's Issue, VF Corp.

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Tags: CBS Broadcasting Inc., Sports Spots

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