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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Eagles To Remain On Entercom's WIP-FM Under Seven-Year Deal

Published in SportsBusiness Daily on 11 / 21 / 17

The Eagles will remain on WIP-FM with a new seven-year deal signed with Entercom, whose recent merger with CBS Radio gave it 225 stations nationwide. Eagles games have been on WIP for the past 25 years. Entercom Sports President Mike Dee said the new deal will have a bigger focus on ancillary prog...

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SportsBusiness Journal: Nets nab eighth founding sponsor

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SportsBusiness Journal: Waiting and worrying, but still selling

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SportsBusiness Journal: Seventy-four of 400 employees taking NFL buyouts, short of league ...

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SportsBusiness Journal: New firm, big picture for Ponturo

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SportsBusiness Journal: Former NFL exec Holtzman going to Yankees

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SportsBusiness Journal: Super Bowl hosts plan while keeping eyes on economy

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship

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