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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Visa’s Daytona promo in 2nd year

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Tags: Marketing and Sponsorship, NASCAR, Visa

SportsBusiness Journal: Spalding keeps focus on the new

Spalding’s leader, Scott Creelman, says, “A third of our products every year should be new.” Spalding is arguably one of the most renowned sports brands, and at 127 years of age, it is indisputably the most venerable American sporting ...

Tags: Basketball, NBA, Russell Corp., Spalding, This Week's Issue

SportsBusiness Journal: NHL making rare visit to the hood

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Tags: Anheuser-Busch Cos., Hockey, Marketing and Sponsorship, Motorsports, NASCAR, NHL

SportsBusiness Journal: Reebok to dress golfer in NFL gear

Reebok has signed PGA Tour golfer Ben Curtis to a three-year endorsement deal, but not to push the company's golf wear. Starting at this week's Sony Open, the British Open champion will be a human billboard for various NFL-licensed apparel from Reebok. Early on, Curtis is expected to wea ...

Tags: Golf, Marketing and Sponsorship, NFL, Reebok

SportsBusiness Journal: NHL All-Stars in Minnesota pays off

S ome were less than thrilled with the NHL All-Star Game moving from the warm weather of south Florida last season to less-than-temperate Minnesota for the 2004 game. But the league is happy. Moving the game to the midd ...

Tags: Anheuser-Busch Cos., Best Buy, Fox, Hockey, Marketing and Sponsorship, MLS, NBC, NHL

SportsBusiness Journal: Drug marketer signs as PGA Tour sponsor

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Tags: Golf, Marketing and Sponsorship

SportsBusiness Journal: A holiday e-tail adventure

On the weekend starting Dec. 5, just three weeks before Christmas, much of the East Coast was blasted by the season's first blizzard. Many malls hoping for huge numbers of holiday shoppers were closed by more than a foot of snow, which led to a rush of buyers going online. Weekend Web sales jum ...

Tags: Baseball, Basketball, Chicago Bears, Collegiate Licensing Co., eBay, Foot Locker, Football, Hockey, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Yankees, NFL, NHL, Philadelphia Eagles, Wal-Mart Stores Inc.

SportsBusiness Journal: AFL, Champs sign 3-year deal

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Tags: AFL, Champs Sports, Football, Fox, Marketing and Sponsorship, NBC

SportsBusiness Journal: Super Bowl tees Super sales opportunity

Plush armadillos and bottle and can coolers are on tap for the $100 million annual glut of licensed-product sales surrounding the Super Bowl. With the NFL's championship game in football-crazed Texas, playing in a market with a second-year expansion team and a new stadium, early predictions ...

Tags: Football, Fotoball USA, Green Bay Packers, Hallmark, Majestic Athletic, Marketing and Sponsorship, New England Patriots, NFL, Reebok, Riddell Sports, VF Corp.

SportsBusiness Journal: Combining history, hoops

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Tags: Basketball, Marketing and Sponsorship, NBA, Reebok

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