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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Meier Raivich, Fanatics

Published in SportsBusiness Journal on 09 / 25 / 17

Photo by: FANATICS MEIER RAIVICH Fanatics Vice president, communications and corporate branding Over the past few years, Fanatics has acquired some of the most significant rights and brands in th...

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Tags: Power Players

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11/17/08
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SportsBusiness Journal: WBC expects higher ticket, retail sales numbers

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11/03/08
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Tags: Marketing and Sponsorship

10/27/08
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10/27/08
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Tags: Marketing and Sponsorship

10/27/08
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Four months after the Boston Celtics won their 17th NBA championship, league licensees are rolling out a line to commemorate the title. The Celtics’ victory netted out as the NBA’s third-biggest hot-market licensed-sales opportunity ever, behind the top-selling Chicago Bulls&rs ...

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