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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Nike Close To Taking Over NBA Apparel Rights From Adidas With Long-Term Deal

Published in SportsBusiness Daily on 04 / 16 / 15

Nike is close to securing a long-term NBA uniform rights deal. Sources said the framework for a deal has been reached, the outline of which will be presented to ownership today in N.Y. during a meeting of the Exec Committee and tomorrow before the full NBA BOG. Multiple sources said that while the t...

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Tags: Marketing and Sponsorship, Nike, NBA

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03/21/05
SportsBusiness Journal: AVP looks for buying opportunities

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03/21/05
SportsBusiness Journal: Bonds’ solo effort starts to pay off

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03/14/05
SportsBusiness Journal: Toyota signs large deal with NBA

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Tags: Basketball, Marketing and Sponsorship, NBA, Toyota Motor Corp., WNBA

03/14/05
SportsBusiness Journal: Bobble tales make you shake your head

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03/14/05
SportsBusiness Journal: Meet the Anna K. of drag racing

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SportsBusiness Journal: NTRA, horse racing network deal

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