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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Nike Close To Taking Over NBA Apparel Rights From Adidas With Long-Term Deal

Published in SportsBusiness Daily on 04 / 16 / 15

Nike is close to securing a long-term NBA uniform rights deal. Sources said the framework for a deal has been reached, the outline of which will be presented to ownership today in N.Y. during a meeting of the Exec Committee and tomorrow before the full NBA BOG. Multiple sources said that while the t...

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Tags: Marketing and Sponsorship, Nike, NBA

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