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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Dr. Scholl’s uses NBA partnership to tout foot-care products, hopes to stroll into more stores

Published in SportsBusiness Journal on 05 / 04 / 15

While many brands have long used the power of the NBA to market sneakers, Bayer’s Dr. Scholl’s is linking up with the league to tout a decidedly different sort of footwear. Dr. Scholl’s signed a three-year deal to become an NBA promotional partner and will use league marks and d...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: ‘More variables’ flavor NFL Web bidding

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Tags: Atari, AVP, Electronic Arts, FC Dallas, Marketing and Sponsorship, Midway Games Inc., MLS, NBA, Soccer

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Tags: Basketball, DHL, Football, IMG, Marketing and Sponsorship, MBNA America Bank, MLB, NASCAR, NBA, NFL, PowerBar Inc., Reebok

SportsBusiness Journal: State Farm, NCAA reach deal

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Tags: ABC, Baseball, ESPN, Marketing and Sponsorship, MLB

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Tags: Baseball, Marketing Arm, Marketing and Sponsorship, Millsport LLC, MLB

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