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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Duck Hunting: Panini Inks Exclusive Trading Card Deal With Univ. Of Oregon

Published in SportsBusiness Daily on 12 / 15 / 14

Panini has signed the Univ. of Oregon to an exclusive multi-year deal, under which the trading-card giant will have cards with famous Duck alumni at retail in April. With the deal, executed by Oregon licensing agent Fermata Partners, the school becomes the latest of more than 200 schools with an ex...

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Tags: Marketing and Sponsorship, Panini

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10/04/04
SportsBusiness Journal: 5 sponsors choose to do the Dew

Toyota, Vans, Panasonic, Sony PlayStation and Gillette have signed multiyear deals as the first founding sponsors of the Dew Action Sports Tour, the NBC and Clear Channel-owned property that launches next year. Dew Action Sports ...

Tags: Action Sports, Clear Channel Communications Inc., ESPN, Gillette, Marketing and Sponsorship, NASCAR, NBC, Nextel, PepsiCo, Toyota Motor Corp.

09/27/04
SportsBusiness Journal: 24 Hour Fitness expands

Continuing to expand its marketing portfolio, 24 Hour Fitness has secured a major product placement deal in “The Biggest Loser,” an upcoming NBC reality show in which “severely overweight”’ contestants compete to drop the most pounds. The San Francisco-based fitness company has expa ...

Tags: NBC, Olympics, This Week's Issue, USOC

09/27/04
SportsBusiness Journal: Wristband promo an eye-catcher

A few more promotional items have caught our eye of late. One is a wristband, along the lines of the yellow Lance Armstrong/Nike bracelets that have become as much a fashion item as a cause-marketing tool. Armstrong’s foundation ...

Tags: ESPN, Los Angeles Angels, Los Angeles Dodgers, Marketing and Sponsorship, MLB, New York Mets, NHL, St. Louis Cardinals, WTA

09/20/04
SportsBusiness Journal: Software touted to manage flow

Brendan Kelly’s responsibilities as a national media specialist with Ace Hardware center on advertising, but he also coordinates event marketing for the 4,800-location retailer. Until a few years ago, when someone in the company asked what sponsorships were available, “I’d go diving to the ...

Tags: Ace Hardware, BBDO WorldWide, Bell Canada, Daimler AG, Kraft Foods, Kraft Sports Group, In-Depth, Verizon

09/20/04
SportsBusiness Journal: NASCAR deal fuels gains

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Tags: Dominos, Marketing and Sponsorship, Motorsports, NASCAR, Nextel, UPS

09/20/04
SportsBusiness Journal: N.Y. Post offers Yankees medallions

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Tags: Adidas, Baseball, Boston Red Sox, Chicago Bears, Houston Texans, Marketing and Sponsorship, New England Patriots, New York Giants, New York Jets, New York Yankees, NFL, Olympics, Sports Illustrated, St. Louis Cardinals, Tampa Bay Buccaneers

09/20/04
SportsBusiness Journal: Brian France to launch new agency

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Tags: AVP, Marketing and Sponsorship, Motorsports, NASCAR, NHRA

09/13/04
SportsBusiness Journal: HSN reups with NFL

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Tags: AVP, BBDO WorldWide, DHL, FedEx Corp., Football, IMG, Kansas City Chiefs, Marketing and Sponsorship, MBNA America Bank, Motorsports, NASCAR, NBC, New York Giants, New York Jets, NFL, Olympics, UPS, USOC, Visa

09/13/04
SportsBusiness Journal: Visa strikes back with NFL radio deal

Visa has adopted its largest local NFL radio buy to date in an attempt to blunt the effectiveness of MasterCard’s new sponsorships or rights designations with 25 of the NFL’s 32 teams. Visa holds the league’s national sponsorship rights in the payment card category, but with MasterCard ...

Tags: BBDO WorldWide, Football, Marketing and Sponsorship, MasterCard International Inc., NFL, Visa

09/13/04
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Tags: Basketball, CBS Broadcasting Inc., Host Communications Inc., Marketing and Sponsorship, NCAA

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