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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Signs Exclusive Deals With NBA Draft Prospects Hield, Chriss

Published in SportsBusiness Daily on 06 / 23 / 16

With the NBA Draft tonight, exclusive league trading card licensee Panini has signed Oklahoma G Buddy Hield and Washington F Marquese Chriss to exclusive autograph trading card and memorabilia deals. The first digital trading cards with Hield and Chriss will appear on Saturday in the Panini NBA...

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