About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Colleges chug beer dollars

Published in SportsBusiness Journal on 07 / 31 / 17

T he wall that used to exist between beer marketers and college sports has crumbled under the weight of the schools’ need for more revenue and an enhanced game experience. Colleges are pouring beer at their games, they’re advertising beer on their in-stadium signage and media, they&r...

Read More

Tags: Colleges

More Stories by this Author

SportsBusiness Journal: Yankees out, but Cubs may hold the key

No Yankees? No problem. MLB’s 2008 postseason begins this week without the New York Yankees, a big-market October fixture for 13 straight years. But even without the Yankees in the playoff mix, sponsor activation and advertiser spending around the postseason remains at historically h ...

SportsBusiness Journal: Agencies vie for a chance to sell new MSG inventory

New Madison Square Garden Sports President Scott O’Neil is talking to agencies about selling sponsorship inventory at MSG that will be part of the arena’s planned $500 million renovation, expected to be completed in time for the 2011-12 NBA season. Industry sources said agencies includi ...

SportsBusiness Journal: Real Salt Lake, mine firm strike a naming deal

Less than two weeks before opening a new $115 million stadium, Real Salt Lake and its owner, SCP Worldwide, unearthed a 10-year naming-rights deal with global mining giant Rio Tinto that could be worth up to $20 million. The deal, which is set to be announced today, will see the 20,000-s ...

SportsBusiness Journal: NFL gives sponsors next season’s theme: ‘Own the Moment’

Own the Moment” will be the theme for the 2009-10 NFL season. The league revealed the messaging to business partners during recent marketing meetings scheduled around the NFL season opener in New York City. If that sounds remarkably similar to this year’s “Believe in Now” tag, that’ ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Delta signs deal with Mets, close on Yanks

Editor's note: This story has been revised from the print edition. Incumbent New York Mets sponsor Delta has signed a deal to become a top-level “signature partner” at the team’s new Citi Field, opening next year. The Atlanta-based carrier is also close to completing a si ...

SportsBusiness Journal: MISL franchises finally reach a split decision

The indoor soccer divorce is final. Nearly four months after owners pulled the plug on the Major Indoor Soccer League, the seven remaining teams have formed two indoor leagues. The National Indoor Soccer League announced its formation last week with three former MISL teams, and th ...

SportsBusiness Journal: SI enters retail market with Detroit location

SI’s store in Detroit’s Metro Airport could be a prototype for other locations, including L.A. Sports Illustrated is extending its 54-year-old brand to retail for the first time, with an SI store scheduled to open this month in the new North Te ...

SportsBusiness Journal: Santana moves up in Pepsi shuffle

Pepsi sports marketing chief Ralph Santana has been promoted to vice president of colas, N.A., part of an overall marketing reorganization that began when Cie Nicholson, Pepsi-Cola North America senior vice president and CMO, resigned in July.   Santana Source ...

SportsBusiness Journal: Finding value in the smallest of designations

They can be an integral part of even the highest-priced sports sponsorship, like Sprint’s moniker as “official telecommunications company of NASCAR.” Or they can be excruciatingly banal, like Mexican restaurant chain Rubio’s dubious claim as “the official fish taco of the San Diego Padr ...

Tags: In-Depth

SportsBusiness Journal: T-Mobile adds three years to NBA deal

T-Mobile, one of the NBA’s most active sponsors, has renewed its league rights for an additional three years. The nation’s fourth-largest wireless service provider has been a league sponsor since 2005. Since then, it has supported the league with big media buys, including title ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug