About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Panini Signs Exclusive Deals With NBA Draft Prospects Hield, Chriss

Published in SportsBusiness Daily on 06 / 23 / 16

With the NBA Draft tonight, exclusive league trading card licensee Panini has signed Oklahoma G Buddy Hield and Washington F Marquese Chriss to exclusive autograph trading card and memorabilia deals. The first digital trading cards with Hield and Chriss will appear on Saturday in the Panini NBA...

Read More

More Stories by this Author

SportsBusiness Journal: Moisture management hits the shoulder pad market

Was the attention paid to heat stroke after the death of former Minnesota Vikings offensive lineman Korey Stringer in 2001 enough to produce a revolution in athletic shoulder pads? A four-year-old New Jersey company hopes so. Impact Protective Equipment says 24 NFL t ...

SportsBusiness Journal: IRL gears up for title sponsorship hunt

Gentlemen, start your PowerPoints. Naming rights to properties on the IMS grounds could be included in the deal. Two weeks before its cornerstone race, the Indianapolis 500, the Indy Racing League is prepping its first title spons ...

SportsBusiness Journal: Scratch-offs a winner for MLB clubs

The instant-win lottery ticket is becoming as much of a staple as peanuts, hot dogs and beer at America’s major league ballparks. Scratch-off lottery tickets licensed by Major League Baseball were unheard of until 2006, but now the Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Fr ...

SportsBusiness Journal: Eagles celebrating their 75th

The Philadelphia Eagles will wear throwback uniforms from the team’s inaugural year for one game next season as part of its 75th anniversary program. In celebration of the anniversary, the team will wear a special patch for all games. The blue-and-yellow authe ...

SportsBusiness Journal: Fantasy sites to make united sales pitch

A pair of former NFL interactive marketers and a former senior executive at Players Inc. have combined for a fantasy sports rollup that is aggregating 35 fantasy sites into Fantasy Sports Ventures. The group is headed by former NFL new media chief Chris Russo, w ...

SportsBusiness Journal: Madden NFL cover offers cachet to spare

As the guy who has negotiated the deals for all the athletes who have appeared on the cover of EA Sports’ Madden NFL video game, director of athlete and talent relations Sandy Sandoval gets a fair amount of lobbying from the league’s top players. Cincinnati Bengals star receiver Chad Johnson is ...

SportsBusiness Journal: Fox Sports pushing ‘largely untapped’ brand into licensing

Fox is using an attractive programming lineup that includes Super Bowl XLII, the Bowl Championship Series, World Series, NFL Pro Bowl and Daytona 500 to make a serious run at sports licensing for the first time. Until now, Fox Sports licensing efforts have largely centered on Fox Sports Gri ...

SportsBusiness Journal: Two wins gets you in when one’s the Masters

Zach Johnson visited Letterman and others. Within 36 hours of winning the Masters, 31-year-old PGA Tour pro Zach Johnson had accumulated much more than 15 minutes of fame. He’d been trotted around to, and appeared on, “Late Show With David Letterman,” “Live with Regis ...

SportsBusiness Journal: USTA adds pair of former IMGers as sponsor execs

The U.S. Tennis Association has ramped up its sponsorship department with the addition of two former IMG marketers. Gary Jacobus has been named managing director of corporate partnerships, while Veronica Tucker has been brought in as senior director of partnership marketing. The additi ...

SportsBusiness Journal: Helmet maker wants a shot at NFL license

There are four footwear brands with the rights to get their logos on NFL playing fields — Adidas, Nike, Reebok and Under Armour. The television rights to America’s most valuable sports property are split among five networks — CBS, ESPN, NBC, Fox and the NFL Network. But for more than 15 years, ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug