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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: The Meal Deal: McDonald's longtime involvement in sports

Many of those who crafted McDonald’s marketing over the years will tell you that the company’s involvement in sports began with a well-publicized “airlift” of hamburgers to homesick American athletes at the 1968 Winter Olympics. ...

Tags: ABC, AHL, AVP, Basketball, CBS Broadcasting Inc., Champ Car World Series, FIFA, Football, Green Bay Packers, Hockey, Houston Rockets, Kansas City Chiefs, LPGA, McDonald's Corp., Milwaukee Bucks, MLB, MLS, Motorsports, NASCAR, NBA, NBC, NCAA, NFL, NHL, Olympics, In-Depth

SportsBusiness Journal: AmEx keeps an Open mind with 6-year, $50M USTA renewal

American Express has renewed its agreement with the U.S. Tennis Association for an additional six years, through 2010. Sources said the deal, including media, is worth upwards of $50 million. AmEx has been a USTA sponsor since 199 ...

Tags: AFL, Basketball, Burger King Corp., CBS Broadcasting Inc., Football, Marketing and Sponsorship, McDonald's Corp., MLB, MTV, NCAA, New England Patriots, NFL, Octagon Group, PepsiCo, Spike TV, Tennis, USTA, WNBA

SportsBusiness Journal: Visa outlines its marketing plans for the 2006 Winter Games

Longtime Olympic sponsor Visa took the wraps off its marketing plans for the 2006 Winter Games last week in midtown Manhattan, employing its usual strategy of leveraging its rights well in advance of other Olympic sponsors. Skier Bode Miller is among ...

Tags: BBDO WorldWide, Marketing and Sponsorship, Olympics, Visa

SportsBusiness Journal: McDonald’s, NBA explore China

Three years before McDonald’s became an NBA corporate sponsor in 1990, it sponsored exhibition games against international clubs. Now 15 years later, you can make the argument that foreign rights are the most important part of McDonald’s NBA sponsorship, one of the league’s o ...

Tags: Basketball, FIFA, McDonald's Corp., NBA, In-Depth

SportsBusiness Journal: Recalling a classic game of H-O-R-S-E

Ask anyone to remember a McDonald’s sports commercial and they inevitably will name “The Showdown,” the 1993 Super Bowl ad from Leo Burnett in which Michael Jordan and Larry Bird square off in a game of H-O-R-S-E, with the winner earning a Big Mac and fries. ...

Tags: Basketball, McDonald's Corp., In-Depth

SportsBusiness Journal: American Sporting Goods adds And 1 to its lineup

Irvine, Calif.-based American Sporting Goods added another sneaker nameplate to its stable of athletic footwear brands last week with the purchase of basketball apparel and footwear company And 1. Terms could not be learned. And 1 CEO Seth Berger will now report to ASG Chief Executive Offic ...

Tags: And 1, ESPN, NBA, Other News, Russell Corp.

SportsBusiness Journal: Retired players still scoring in the latest Sports QScores

Retired athletes continue to pervade the public consciousness, at least when it comes to QScores. In the most recent Sports QScores, the only athlete under 35 to make the top 10 was Tiger Woods. Without Woods, the average age o ...

Tags: Boston Bruins, Marketing and Sponsorship, NASCAR, NBA, NFL, Russell Corp., SME Design Inc.

SportsBusiness Journal: GM renews with NFL, secures a role in Detroit Super Bowl

General Motors has agreed to terms to extend its NFL corporate sponsorship, a development that will ensure that GM vehicles are on the sideline and awarded to the MVP of next year’s Super Bowl XL at Ford Field in Detroit. Sour ...

Tags: CBSSN, Football, IMG, Marketing and Sponsorship, MasterCard International Inc., MLB, Nextel, NFL, Tennis, YES Network

SportsBusiness Journal: Mix Tape Tour a slam dunk with sponsors

While rumors continue to swirl about the sale of And 1, the 12-year-old basketball sneaker and apparel company has had no problems selling sponsorships for its Mix Tape Tour, the sixth iteration of the streetball festival that tips off in Oakland on June 10 and runs through 30 cities, finis ...

Tags: Adidas, And 1, ESPN, Marketing and Sponsorship

SportsBusiness Journal: Burger King agrees to NFL deal

Burger King has agreed to terms with the NFL on a potentially multiyear deal to become a sponsor in the league’s long-vacant quick-service restaurant category. Sources said the deal, unsigned as of press time, was being positioned by the league as a one-year, youth-focused promotional deal ...

Tags: ABC, Burger King Corp., Football, Marketing and Sponsorship, NASCAR, NFL

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