About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Take the pair: Simms, Esiason line up for Investors Bank

Published in SportsBusiness Journal on 05 / 15 / 17

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Under Armour in talks to sponsor NFL combine

Under Armour is close to a deal to sponsor the NFL Scouting Combine, an agreement that would be a first for the league and one that is sure to raise eyebrows given Reebok’s standing as the league’s longtime apparel partner. Financial terms were not available. Reebok, in fact ...

SportsBusiness Journal: Back in New York City, NFL Kickoff event has evolved from concert ...

The NFL’s season-opening concert in New York’s Columbus Circle brings the league full circle, as the concert was launched six years ago as a celebration to boost the New York City economy after 9/11. Since 2004, the defending Super Bowl champion team has hosted the Kickoff game. This ...

SportsBusiness Journal: NFL: New season, new media

The NFL is opening its 89th campaign with the tag line “Believe in Now,” though a more apt tag line may be “Prepare for Tomorrow.” That’s because the league is launching two significant digital media services this season that involve the str ...

SportsBusiness Journal: Globetrotters renew a sponsor, add 2 more

Attempting to refresh an 83-year-old brand, the Harlem Globetrotters have renewed Campbell’s for an additional three years as a corporate sponsor, and have signed two new sponsors in Spalding and America’s Best, a 400-location eyewear and contact lens retailer. All the deals run in the ...

SportsBusiness Journal: What’s next for GM?

There are three industries that helped build and still fund much of American sports: beer, banking and automotive. All three are suffering their own form of change or economic agony, leaving many in sports wondering whether they will continue to support big-time sports to the same degree. ...

SportsBusiness Journal: Several leagues later, debate on single-entity model still lively

In 2001, Major Indoor Soccer League owners debated how to structure their league to maximize revenue and minimize costs: Convert to a single-entity model or operate under a franchise system? The debate — never fully resolved — is a microcosm of a wider debate that continues a ...

SportsBusiness Journal: Dormant MISL struggles with next move

In late May, MISL owners pulled the plug on the latest iteration of the indoor soccer league. When dissolving it, owners, which include New Jersey Devils owner Jeff Vanderbeek, were adamant that the seven-year-old league would be back with a new face and structure in a matter of weeks. The ...

SportsBusiness Journal: Licensed-goods sales headed up despite economy, NHL says

Spiraling gas prices have created the dual miseries of less disposable income and decreased mall traffic. To most, that would mean a nightmare for retailers. Still, among a gathering of NHL licensees, retailers and team executives at the United Center in Chicago last week, there was le ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: AFL considers life after Baker

David Baker’s surprising resignation as Arena Football League commissioner comes as the league moves closer to adopting a new management structure that could include bringing in a lead executive to run the AFL’s day-to-day business affairs. Baker, who informed the league’ ...

SportsBusiness Journal: Jordan, Woods maintain Sports Q Score popularity

As has been the case for more than a decade, Michael Jordan and Tiger Woods top the latest Sports Q Scores as the two most recognizable and well-liked American athletes. The survey is mailed annually to 2,000 people identifying themselves as fans of at least one sport from Marketing ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug