About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Sail The High Brees: Saints QB's Foundation Endorsing Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed a deal with Saints QB Drew Brees' foundation and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans ...

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Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

01/19/09
SportsBusiness Journal: NBA cans ban on liquor ads

NBA owners have reversed a longtime ban on courtside advertising by spirits brands in an effort to drive revenue during the economic downturn. The league is also crafting policies that could allow teams to offer hard liquor advertising on team Web sites, point-of-sale retail locations or ...

01/12/09
SportsBusiness Journal: Dean Bonham closes firm, opens business in Europe

The Bonham Group, a Denver-area sports marketing firm that has had a hand in many naming-rights deals during the last 20 years, has closed its doors. Namesake Dean Bonham has relocated to Europe, where he is concentrating on business in that continent as Bonham Sports Marketing, with offic ...

01/12/09
SportsBusiness Journal: Sponsor revenue up, but U.S. remains a challenge for WBC

The first pitch of the World Baseball Classic tournament takes place in less than eight weeks and yet it has few U.S.-based sponsors and no global partners signed outside of apparel companies. Two sponsors of the first WBC in 2006, U.S. brands MasterCard and Anheuser-Busch , did not ...

Tags: Marketing and Sponsorship

01/05/09
SportsBusiness Journal: With reorganization ahead, AFL lays off most of its staff

With the Arena Football League canceling its 2009 season, staff layoffs were expected. The AFL lowered the boom on most league employees on Dec. 22, dismissing all but five of the staff from league headquarters in New York, and five from its Chicago office. Sources said about 25 employees ...

01/05/09
SportsBusiness Journal: Dirty business: As other memorabilia sales slow, turf is growing

Like so many goods perceived by consumers as pricey, sales of sports memorabilia started slowing well before the rest of the economy. Still, one portion of the domestic sports/celebrity memorabilia market estimated at upward of $1 billion is expanding. Real estate values may have plummeted, ...

Tags: Marketing and Sponsorship

01/05/09
SportsBusiness Journal: Super Bowl gets a ‘Trophy Towel’

Bath towels will join the championship caps and T-shirts distributed to the winning players on the field after Super Bowl XLIII in Tampa, Fla. A 24-inch-by-42-inch towel from longtime NFL licensee McArthur Towel and Sports will join the ranks of championship licensed products given out ...

12/22/08
SportsBusiness Journal: Top executives: Throw out the playbook for ‘09

Uncertainty has served the sports industry well. Night after night, for game after game, customers have gone to stadiums and arenas and racetracks, or settled down in front of their televisions, because they didn’t know what was going to happen, but they wanted to find out. But uncer ...

12/22/08
SportsBusiness Journal: McDonald’s extends NHL sponsorship rights to U.S.

The NHL has added McDonald’s to its roster of corporate sponsors with U.S. rights. The pre-eminent quick-service restaurant has signed a deal through the 2009-10 season. McDonald’s has been a Canadian sponsor of the league since 1993 and has local rights deals with 15 NHL teams, ...

12/22/08
SportsBusiness Journal: Industry wonders whether an AFL comeback can be a winner

As the Arena Football League puts itself on the shelf for at least a year, the question of its relaunch is one many are asking. “I don’t know how any sports property could go away for a year and come back unless the world changes drastically,” said Bob Reif , whose Audible Marketing ...

Tags: Marketing and Sponsorship

12/15/08
SportsBusiness Journal: New Orleans Arena job goes to Octagon

Octagon has won an agency shootout to sell naming rights for the nine-year-old New Orleans Arena, home of the NBA Hornets and the 2013 NCAA Women’s Final Four. Octagon won a competition against IMG and other agencies because arena ownership was looking for a company with global reach ...

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