About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Under Armour in talks with NBA for limited license

Published in SportsBusiness Journal on 04 / 27 / 15

New details have emerged regarding Nike’s expected on-court apparel deal with the NBA, but coming with those particulars are questions about the contract that, once finalized, would take effect with the league’s 2017-18 season. NBA owners were briefed on the deal at their board of gov...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: USA Today, 7-Eleven flip over NBA coins

The first national newspaper promotion using collectible sports medallions is the centerpiece of a bevy of marketing programs tied to the NBA playoffs, which begin Saturday. USA Today and the league are supporting with media valued at $2.5 million. ...

Tags: Basketball, Marketing and Sponsorship, McDonald's Corp., NFL, USA Today Sports

SportsBusiness Journal: Emirates Airlines books top sponsorship with NTRA

Emirates Airlines has signed a three-year sponsorship deal with the National Thoroughbred Racing Association. Financial terms were not disclosed, but the deal makes the Dubai-based air carrier one of the NTRA’s top sponsors, along with Dodge. The package includes title sponsorship to ...

Tags: ABC, ESPN, Horse Racing, Marketing and Sponsorship, NBC, NTRA

SportsBusiness Journal: Cosmetic appeal: O’s sign Cover Girl

Procter & Gamble’s Cover Girl brand has signed a sponsorship deal with the Baltimore Orioles, a rare foray by a cosmetics marketer into male team sports. Baltimore gave out the “perfect lip color for Orioles fans” last week. Activation ...

Tags: Baltimore Orioles, Basketball, Marketing and Sponsorship

SportsBusiness Journal: XM loads up on teams to back MLB deal

XM Satellite Radio is leveraging its 11-year, $650 million MLB rights deal with as many as 10 team deals and hopes to eventually land a dozen teams this year. A new XM Satellite Radio ad depicts fans from teams the company is sponsoring, plus endorser ...

Tags: Baltimore Orioles, Basketball, Best Buy, Boston Red Sox, Chicago White Sox, Los Angeles Angels, Los Angeles Dodgers, Marketing Arm, Marketing and Sponsorship, Millsport LLC, MLB, New York Mets, New York Yankees, Philadelphia Phillies, San Francisco Giants, Wal-Mart Stores Inc.

SportsBusiness Journal: NBA TV muscles up for free preview, playoffs

With the playoffs imminent and a two-week free preview of NBA TV scheduled for later this month, the league is breaking an extensive ad campaign for its in-house TV network this week across its network and cable asset media. NBA stars (from left) Sh ...

Tags: ABC, Basketball, Comcast Corp., ESPN, Marketing and Sponsorship, NBA

SportsBusiness Journal: Gatorade will pour it on for summer promo

Gatorade is combining its numerous athletes and sports properties for a summer-long promotion that will be splashed across 1.5 billion bottles of the market-leading isotonic beverage. With the new marketing program, called “It’s In The Cooler,” Gatorade is leveraging its most ubiquitous ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: ‘More variables’ flavor NFL Web bidding

With the NFL’s Web site celebrating its 10th anniversary on Sunday and the NFL Network of Internet sites now 5 years old, updates on the league’s pending Internet rights deal will be provided as part of the NFL Business Summit for club marketing and Internet executives this week in Detroit, ...

Tags: ABC, CBS Broadcasting Inc., Football, NFL

SportsBusiness Journal: MLS investors see their sport at ‘tipping point’

During a break in an MLS ownership meeting last week at a midtown Manhattan hotel, some of the league’s owners and investors shared their thoughts about the state of MLS as it enters its 10th season. Situated around conference tables, owners representing most of the league traded riposte ...

Tags: MLS, Other News, Soccer

SportsBusiness Journal: Chevy dealers latest to sign for deal at new Frisco stadium

The North Texas Chevrolet Dealers, a consortium of 32 car dealers, has signed on as the fourth “signature” partner of the 117-acre soccer complex in Frisco, Texas, operated by the Hunt Sports Group, joining Baylor Health Care Sy ...

Tags: Atari, AVP, Electronic Arts, FC Dallas, Marketing and Sponsorship, Midway Games Inc., MLS, NBA, Soccer

SportsBusiness Journal: NBA adds PowerBar to sponsor lineup

The NBA is now behind bars. Energy bars, that is, as PowerBar has signed on as a league sponsor. The leading brand in the growing energy bar category is relying on the NBA’s appeal to launch a line of four Triple Threat bars, d ...

Tags: Basketball, DHL, Football, IMG, Marketing and Sponsorship, MBNA America Bank, MLB, NASCAR, NBA, NFL, PowerBar Inc., Reebok

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug