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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/03/01
Iverson bobbleheads coming

A n Allen Iverson bobblehead doll premium for the 300-plus Philadelphia-area McDonald's restaurants is the first manifestation of a deal under which Reebok now controls all of the reigning NBA MVP's marketing rights, including sneaker and app ...

Tags: And 1, Basketball, eBay, FIFA, Gillette, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., Minnesota Wild, Octagon Group, Philadelphia 76ers, Reebok, SFX, Soccer, Washington Capitals, Yahoo! Inc.

12/03/01
Caddy takes 3-year NFL ride

General Motors' Cadillac brand has signed a three-year NFL sponsorship deal worth more than $10 million that makes it the official car and passenger truck of the Super Bowl and Pro Bowl, say sources familiar with the deal. The agreement includes $2 million a year in rights fees, and the NFL ...

Tags: Football, Ford Motor Co., NFL, This Week's Issue

11/26/01
Bonds cans marketing agent

National League MVP Barry Bonds has abruptly switched marketing agents after a season in which he set a home run record that should have corporate sponsors knocking on his door with endorsement offers like never before. Now representing Bonds is a joint venture between Advantage Marketing Gr ...

Tags: Marketing and Sponsorship

11/26/01
Why Fox drew the line

T he virtual first-down line is back in national Fox NFL broadcasts, but can anyone believe that Fox dropped it earlier in the season to save money? Even at a time when Fox is telling some of its more senior execs to rein in their monthly travel an ...

Tags: Marketing and Sponsorship

11/26/01
Marketer joins lacrosse league

Sport marketing veteran Rick Ryan is joining Major League Lacrosse as its first chief sponsorship and marketing officer. Ryan will oversee a planned branding initiative in addition to running MLL sponsorship sales. League "founding partners" include Anheuser-Busch, SoBe Beverages, Yahoo! ...

Tags: This Week's Issue

11/19/01
New NFL fan-loyalty program

L ooking to build year-round affinity and create an additional marketing vehicle for league sponsors and licensees, the NFL hopes to test-market a fan frequency/loyalty program before the end of the season. One internal NFL estimate of the revenue ...

Tags: Marketing and Sponsorship

11/19/01
Coke does new NASCAR deal

Coca-Cola has renewed its NASCAR corporate sponsorship more than a year before its current contract expires. Coke will expand the number of brands it associates with NASCAR in the five-year extension, which industry sources say has a $30 million price tag. Coke has been expanding its com ...

Tags: Marketing and Sponsorship

11/12/01
Ex-NFL exec bound for USTA

The U.S. Tennis Association is expected to hire former NFL executive David Newman to run marketing for the organization, sources said. His hire is part of a broader, ongoing restructuring of the USTA's professional tennis division, which controls the U.S. Open and Davis and Fed Cup teams, am ...

Tags: This Week's Issue

11/12/01
New P&G product goes golfing

Procter & Gamble has bought a four-year PGA Tour sponsorship, along with a sponsorship of two pro golfers, to support the launch early next year of its ThermaCare thermal heat wrap. Sources put the four-year PGA deal, which makes ThermaCare the official back pain therapy of the tour, a ...

Tags: This Week's Issue

11/12/01
Motorola renews with NFL

Motorola has renewed its corporate sponsorship with the NFL in a deal sources say is worth $105 million over five years. That's a 5 percent premium over the current sponsorship, which had the wireless telecom hardware manufacturer paying $20 million a year. Motorola, the NFL's wireless tel ...

Tags: This Week's Issue

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