About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: McBride selling to Active Network

Hockey agent and former NHL marketer Bryant McBride is selling his Vision Sports Entertainment Partners to The Active Network in a mid-seven-figure equity and cash deal. The Active Network offers applications and marketing services for participatory sports. ...

Tags: Hockey, Other News

SportsBusiness Journal: As AFL season fades to black, worries about TV ratings persist

As multicolored confetti fell to the turf at the Thomas and Mack Center in Las Vegas last week, where just minutes before John Elway’s Colorado Crush defeated Home Depot co-founder Arthur Blank’s Georgia Force on the game’s final ...

Tags: AFL, CBS Broadcasting Inc., Electronic Arts, Football, Honda Motor Co., Marketing and Sponsorship, NBC, NFL

SportsBusiness Journal: Sprint, NFL near $200M deal

The NFL is close to completing a five-year, $200 million sponsorship and content rights deal with Sprint that includes the ability to deliver video highlights of NFL games to cell phones for the first time. Sprint’s return to the NFL would be one of ...

Tags: Ameriquest Mortgage, Coors Brewing Co., Football, Marketing and Sponsorship, NFL, PepsiCo, Sprint Corp., Visa

SportsBusiness Journal: Pizza Hut’s naming deal rare for fast food

Yum Brands’ Pizza Hut has acquired naming rights to the new home stadium of MLS’ FC Dallas franchise for $30 million over the next 20 years. Pizza Hut President Peter Hearl (left) and FC Dallas owner Lamar Hunt shake at Pizza Hut Park. ...

Tags: FC Dallas, Marketing and Sponsorship, Pizza Hut, Soccer

SportsBusiness Journal: NFL’s Tom Murphy takes sponsorship post with MasterCard

MasterCard has hired NFL director of corporate sponsorships Tom Murphy as its new vice president of sponsorships, a highly sought-after position that had attracted competition from across the industry. Murphy leaves the NFL after nine years, making him one of the most tenured members wit ...

Tags: Football, Marketing and Sponsorship, MasterCard International Inc., NFL

SportsBusiness Journal: New CLC unit majors in collegiate marketing

Collegiate Licensing Co. is hoping to extend its footprint into collegiate marketing by establishing Team Mate, a college marketing company that is majority owned by CLC and housed within its Atlanta headquarters. Pat Battle, president and CEO of Col ...

Tags: Collegiate Licensing Co., Colleges, Marketing and Sponsorship, NASCAR, NCAA, NFL

SportsBusiness Journal: Sponsors gear up for MLB All-Star Game

It’s only fitting that much of the sponsorship activation for MLB’s July 12 All-Star Game in Detroit involves automobiles, with MasterCard and new MLB sponsor General Motors leading the way. But there are also plenty of other plans in the works, all of it beginning to come together in the m ...

Tags: Baseball, Fox, John Hancock, Marketing and Sponsorship, MasterCard International Inc., MLB, PepsiCo

SportsBusiness Journal: Nike signs A-Rod to sponsorship deal

Alex Rodriguez, Major League Baseball’s highest-paid performer and a man many say is the most talented player in the game, has been wearing Nike product since his rookie year in 1994. For at least the past two years, he’s been w ...

Tags: Baseball, Marketing and Sponsorship, New York Giants, New York Yankees

SportsBusiness Journal: CompUSA ‘looks good’ to become U.S. Olympic sponsor head

CompUSA is negotiating a sponsorship agreement with the U.S. Olympic Committee. Sources familiar with the talks said nothing has been signed yet, but the decision to proceed with what would be the technology retailer’s largest spo ...

Tags: Action Sports, Boston Celtics, Clear Channel Communications Inc., Football, Hartford Financial, IMG, Marketing and Sponsorship, MLB, NBC, NCAA, NFL, Olympics, Panasonic, PepsiCo, Spalding, USA Today Sports, USOC

SportsBusiness Journal: Jacobs leaving Millsport for XM Satellite Radio

Millsport President Howard Jacobs is leaving the Omnicom sports marketing firm to join client XM Satellite Radio as senior vice president of strategic partnership marketing. Jacobs helped Millsport win the agency-of-record assignment for XM last December. Five months later, he is respons ...

Tags: Millsport LLC, MLB, Other News, PGA Tour, Starbucks

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