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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

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SportsBusiness Journal: How the Bruins crafted a campaign to win back fans

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09/12/05
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SportsBusiness Journal: Motorola makes connection with program

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