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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Nivea Men Signs On To Be Presenting Sponsor Of Inaugural FXFL Season

Published in SportsBusiness Daily on 10 / 23 / 14

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/24/04
SportsBusiness Journal: Some WUSA sponsors old, some new

Editor's note: This story is revised from the print edition. What’s left of the WUSA, for 2004 at least, are games among the league’s eight teams at the National Sports Center in Blaine, Minn., on June 18 and 19, along wi ...

Tags: Adidas, Baseball, ESPN, Fox, Host Communications Inc., Marketing and Sponsorship, McDonald's Corp., MLB, Soccer, Texas Rangers, Under Armour, WUSA

05/24/04
SportsBusiness Journal: Hotelier: No reservations about sports

Choice Hotels is stepping up its sports marketing to unprecedented levels, with a three-year deal making the conglomerate of eight lodging brands the “official hotel partner” of the LPGA Tour. This deal comes after last week’s announcement that the company had become the exclusive hot ...

Tags: ESPN, Golf, Golf Channel, LPGA, NBC, Olympics, This Week's Issue

05/24/04
SportsBusiness Journal: Sports Spots:

• Client: NBA • Agency: Mother, NY, and NBA Entertainment • Principals: For NBA Entertainment: Scott Weinstock, senior creative director; Adam Levitt, director. For Mother: Linus Karlsson, creative director; Rob DeFlorio, founding partner • Media buy: Ne ...

Tags: Basketball, NBA, Sports Spots

05/24/04
SportsBusiness Journal: Sports Spots:

• Client: Gatorade • Agency: Element 79 Partners, Chicago • Principals: For Gatorade: Cindy Alston, vice president, equity communications; Liz Bardetti, director of equity communications. For Element 79 Partners: Joe Burke, vice president/group creative director; ...

Tags: Quaker Oats, Sports Spots

05/17/04
SportsBusiness Journal: Cal Ripken goes One-on-One

Cal Ripken Jr. didn’t slow down after waving goodbye to his MLB playing days. Cal Ripken Jr. wants you to know he hasn’t retired. “People have the vision of me going off with a fishing pole or a golf club every day; that just isn’t t ...

Tags: Baltimore Orioles, Baseball, Century 21 Real Estate Corp., Colorado Rockies, Comcast Corp., Houston Astros, MBNA America Bank, MLB, One-on-One, RadioShack, Seattle Seahawks

05/17/04
SportsBusiness Journal: Cup race marks shipper DHL’s return

Express carrier DHL is coming out of the shadows after a long period of marketing dormancy in the United States, taking title to a NASCAR Nextel Cup Series race June 20 at Michigan International Speedway. What had been known as the Sirius 400 will be rechristened the DHL 400. Sirius Sat ...

Tags: DHL, FedEx Corp., Formula One, Fox, Marketing and Sponsorship, Motorsports, NASCAR, NFL, UPS

05/10/04
SportsBusiness Journal: Price is SI’s first marketing chief

Jeff Price has been named the first chief marketing officer in Sports Illustrated’s 50-year history. Price The former NBA, Gatorade and MasterCard marketer has been the magazine’s executive director of marketing since 2002. Price tak ...

Tags: Time Warner

05/10/04
SportsBusiness Journal: More changes for NFL ranks

Change remains the only constant within NFL marketing circles as vice president of corporate sponsorship Steve Phelps, one of the league’s most tenured and senior marketing executives, has resigned. Phelps will join Casey Wasserman’s Wasserman Media Group in June as executive vice presid ...

Tags: AFL, Envision, Football, NFL, Philadelphia Eagles, This Week's Issue

05/03/04
SportsBusiness Journal: Sponsors buy into World Cup of Hockey

Fourteen North American and seven European companies have bought sponsorship packages for this summer’s World Cup of Hockey tournament. All are looking to borrow some of the equity from a competition that will see the game’s best players compete in an eight-team tournament at seven European ...

Tags: Anheuser-Busch Cos., ESPN, Frito-Lay, Hockey, IMG, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, Molson Breweries, NHL, PepsiCo, Reebok

05/03/04
SportsBusiness Journal: EA, Players Inc. near major deal

Editor's note: This story is revised from the print edition. Players Inc., the marketing and licensing subsidiary of the NFLPA, is close to a billion-dollar deal that will grant NFL player rights to sports video game king Electronic Arts for the next four years. The magnitude of the ...

Tags: Baseball, Collegiate Licensing Co., Electronic Arts, Football, Marketing and Sponsorship, MLB, NFL, Players Inc.

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