About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

USOC expects biggest retail Games ever, but keeps eye on goal of a year-round business

Published in SportsBusiness Journal on 06 / 27 / 16

With a broader product line and increased distribution across disparate retail channels, U.S. Olympic Committee officials expect to easily surpass the $100 million in retail sales around the 2012 London Olympics for this summer’s Olympic Games in Rio. But creating a business vibrant enough ...

Read More

Tags: Olympics, Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: WMG acquiring OnSport

Continuing to bring together some of the sports industry’s most respected names, Wasserman Media Group is acquiring Gary Stevenson’s On-Sport consultancy. Industry sources put the price at up to $25 million for the 40-person agency in Raleigh, which was founded by Stevenson around 10 years ago. ...

SportsBusiness Journal: Sporting goods lines fire back in technology war

Participation in some of the more traditional stick and ball sports has been ebbing for a while, as some Americans abandon or curtail athletic recreation for video games and the Internet. So, with the virtual world and all thin ...

SportsBusiness Journal: Lazarus and Lotz leave IMG posts

Two senior sales executives exited IMG last week, with Peter Lazarus leaving his job as senior vice president of business development and sales a scant eight months after leaving NBC Sports to take the job.  IMG senior vice president of business development Jay Lotz, who joined the firm in ...

SportsBusiness Journal: Ad one of Bud Light’s most memorable

Humor may be the hallmark of the Bud Light brand, but ask any Bud marketer to name the brand’s most memorable and potent ad using sports and you’ll get the same response: “Heartland,” a 60-second ad in 1984 celebrating Bud’s Olympic sponsorship that tugged at the heartstrings rather than tickle ...

Tags: In-Depth

SportsBusiness Journal: Leinart picks CSMG to handle marketing

Arizona Cardinals quarterback Matt Leinart has signed with CSMG for marketing representation in a move that comes two months after he dropped Creative Artists Agency as his marketing shop. Leinart, the 2004 Heisman Trophy winner, was one of the first athletes signed for contract and marketi ...

SportsBusiness Journal: What drives popularity of light beer?

The light beer category didn’t exist until 1973. Now, depending on whose statistics you believe, light beer accounts for about half of the beer consumed in the United States. U.S. marketers have been successful in convincing even the toughest consumers that it’s OK to ...

Tags: In-Depth

SportsBusiness Journal: The Making of Bud Light

Normally, every business failure has a solitary scapegoat while everyone else involved flees from the guilt of association. Conversely, successes usually have scores affixing themselves like barnacles seeking some measure of credit, deserved or otherwise. Bud Light produ ...

Tags: In-Depth

SportsBusiness Journal: Miller chooses to ‘Go Pro’ with D-League

Miller Brewing is backing the NBA Development League in what is believed to be the first national promotion for the six-year-old league. Miller Lite’s “Go Pro’’ promotion, which will take place this month during the NBA Finals, offers 30 men age 21 and older a chance to participate in the ...

SportsBusiness Journal: Wright and Howard star in new PSAs

Two of baseball’s brightest young stars are featured in public service announcements breaking this week that support Major League Baseball’s 11-year-old tie with its official charity, the Boys and Girls Clubs of America. David Wright goes to bat for Boys and Girls Clu ...

SportsBusiness Journal: Revamped NHL creates bigger role for Collins

With the Stanley Cup Finals under way this week, the NHL took the lid off its long-anticipated reorganization that sees the league splitting itself into three divisions: business and media; communications, branding, club consulting and services; and league operations. Co ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug