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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Sports Business Awards: AT&T Wins Sports Sponsor Of The Year

Published in SportsBusiness Daily on 05 / 21 / 15

AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when its familiar logo was associated with some of the biggest sports events in the country. That included the first College Football Playoff, at AT&T Stadium in Texas, whic...

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Tags: Sports Business Awards, ATT

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SportsBusiness Journal: Jacobs leaving Millsport for XM Satellite Radio

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05/30/05
SportsBusiness Journal: The Meal Deal: McDonald's longtime involvement in sports

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05/30/05
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Tags: Boston Bruins, Marketing and Sponsorship, NASCAR, NBA, NFL, Russell Corp., SME Design Inc.

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