About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

Published in SportsBusiness Daily on 08 / 01 / 14

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

02/09/04
SportsBusiness Journal: Teams aren’t top reason to watch SB

The two biggest reasons Americans watch the Super Bowl are because a friend is throwing a party, and to see the competition among national advertisers in the year's top-rated TV show. That's the conclusion of an online survey to determine drivers of Super Bowl XXXVIII viewing. The survey w ...

Tags: Carolina Panthers, Football, Marketing and Sponsorship, New England Patriots, NFL

02/09/04
SportsBusiness Journal: One-on-One with Steve Ryan

Steve Ryan came to the league after being president of NHL Enterprises. In the three-plus years Steve Ryan has been commissioner, the Major Indoor Soccer League has changed its name twice (taking the name of the most successful of i ...

Tags: MLS, NFL, NHL, One-on-One, Pittsburgh Penguins, Soccer

02/02/04
SportsBusiness Journal: Sports Spots: "Savior With a Megaphone"

• Client: Cleveland Cavaliers • Agency: Olson + Co., Minneapolis • Principals: For the Cleveland Cavaliers: Len Komoroski, president; Tracy Marek, vice president, marketing. For Olson + Co.: Tom Randall, copywriter; Andrea Floren, art director • Media buy: ...

Tags: Basketball, Cleveland Cavaliers, Sports Spots

02/02/04
SportsBusiness Journal: Sports Spots:

• Client: Professional Bowlers Association • Agency: Creature, Seattle • Principals: For the PBA: Lisa Gil, director of brand communication. For Creature: Matt Peterson and Jim Haven, creative directors and co-founders • Media buy: Nationally within the PBA ...

Tags: PBA, Sports Spots

02/02/04
SportsBusiness Journal: Sports Spots: "Iron Mike"

• Client: Levitra/GlaxoSmithKline and Bayer • Agency: The Quantum Group, Parsippany, N.J. • Principals: Not available • Media buy: Various male-targeted programming, especially NFL games, in support of Levitra's NFL corporate sponsorship • Summ ...

Tags: Bayer Corp., Football, GlaxoSmithKline, NFL, Sports Spots

01/26/04
SportsBusiness Journal: Behind the scenes: Visa's Super Bowl ad

Film crews turned a portion of Malibu coastline into a frozen volleyball court to film Visa’s Super Bowl spot, which will plug the Olympics. America's top medal hopeful for the Athens Games has spent a lot of his life ...

Tags: Apple, AVP, BBDO WorldWide, Football, NFL, Olympics, PepsiCo, Reebok, Special Report, Visa

01/26/04
SportsBusiness Journal: ‘Spider-Man 2’ / MLB: Web marketing

P roduct integration could go to new extremes under a low-seven-figure sponsorship deal that Major League Baseball signed late last year with Sony Pictures . MLB and some of its teams will be helping the launch of "Spi ...

Tags: Amazon, CBS Broadcasting Inc., Coors Brewing Co., Marketing and Sponsorship, McDonald's Corp., NASCAR, NCAA, NFL, PepsiCo, Pfizer, SportsLine.com, SporTVision Systems LLC, Time Warner, Visa

01/26/04
SportsBusiness Journal: MasterCard continues local push

A recent MasterCard ad had NFL star Brett Favre but no NFL marks. While Visa was negotiating a renewal of its NFL sponsorship pact, sans team rights, MasterCard has been deftly scooping up team deals since last summer. To date, Ma ...

Tags: Baltimore Ravens, Chicago Bears, Dallas Cowboys, Green Bay Packers, Houston Texans, Jacksonville Jaguars, Kansas City Chiefs, Marketing and Sponsorship, MasterCard International Inc., Miami Dolphins, New England Patriots, New York Giants, NFL, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, St. Louis Rams, Visa, Washington Redskins

01/26/04
SportsBusiness Journal: RadioShack joins NBA sponsor list

RadioShack and the NBA last week took the wraps off a low-seven-figure sponsorship that makes the 7,000-store chain the league's official consumer electronics retailer for the remainder of the 2003-04 campaign and for the entire 2004-05 season. For the NBA, the deal represents the securing o ...

Tags: Basketball, Marketing and Sponsorship, MLB, NASCAR, NBA, RadioShack

01/26/04
SportsBusiness Journal: NFL ad touts volunteer work

The NFL will launch "Join the Team," a cause-related marketing program, with a Super Bowl ad that will include some of the league's top performers. Scheduled to be filmed Monday by NFL Films at Houston's Reliant Stadium, the site of this year's Super Bowl, is an ad replete with some of the l ...

Tags: Chicago Bears, ESPN, Football, Kansas City Chiefs, Miami Dolphins, New England Patriots, New York Giants, NFL, Oakland Raiders, Pittsburgh Steelers, Special Report, Tampa Bay Buccaneers, Tennessee Titans

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug