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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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IMG Senior VP David Abrutyn Leaving The Agency After Nearly 15 Years

Published in SportsBusiness Daily on 07 / 18 / 14

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

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Tags: People and Pop Culture, IMG

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SportsBusiness Journal: Sports Spots:

• Client: Professional Bowlers Association • Agency: Creature, Seattle • Principals: For the PBA: Lisa Gil, director of brand communication. For Creature: Matt Peterson and Jim Haven, creative directors and co-founders • Media buy: Nationally within the PBA ...

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SportsBusiness Journal: Sports Spots: "Iron Mike"

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Tags: Bayer Corp., Football, GlaxoSmithKline, NFL, Sports Spots

SportsBusiness Journal: Behind the scenes: Visa's Super Bowl ad

Film crews turned a portion of Malibu coastline into a frozen volleyball court to film Visa’s Super Bowl spot, which will plug the Olympics. America's top medal hopeful for the Athens Games has spent a lot of his life ...

Tags: Apple, AVP, BBDO WorldWide, Football, NFL, Olympics, PepsiCo, Reebok, Special Report, Visa

SportsBusiness Journal: ‘Spider-Man 2’ / MLB: Web marketing

P roduct integration could go to new extremes under a low-seven-figure sponsorship deal that Major League Baseball signed late last year with Sony Pictures . MLB and some of its teams will be helping the launch of "Spi ...

Tags: Amazon, CBS Broadcasting Inc., Coors Brewing Co., Marketing and Sponsorship, McDonald's Corp., NASCAR, NCAA, NFL, PepsiCo, Pfizer, SportsLine.com, SporTVision Systems LLC, Time Warner, Visa

SportsBusiness Journal: MasterCard continues local push

A recent MasterCard ad had NFL star Brett Favre but no NFL marks. While Visa was negotiating a renewal of its NFL sponsorship pact, sans team rights, MasterCard has been deftly scooping up team deals since last summer. To date, Ma ...

Tags: Baltimore Ravens, Chicago Bears, Dallas Cowboys, Green Bay Packers, Houston Texans, Jacksonville Jaguars, Kansas City Chiefs, Marketing and Sponsorship, MasterCard International Inc., Miami Dolphins, New England Patriots, New York Giants, NFL, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, St. Louis Rams, Visa, Washington Redskins

SportsBusiness Journal: RadioShack joins NBA sponsor list

RadioShack and the NBA last week took the wraps off a low-seven-figure sponsorship that makes the 7,000-store chain the league's official consumer electronics retailer for the remainder of the 2003-04 campaign and for the entire 2004-05 season. For the NBA, the deal represents the securing o ...

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SportsBusiness Journal: NFL ad touts volunteer work

The NFL will launch "Join the Team," a cause-related marketing program, with a Super Bowl ad that will include some of the league's top performers. Scheduled to be filmed Monday by NFL Films at Houston's Reliant Stadium, the site of this year's Super Bowl, is an ad replete with some of the l ...

Tags: Chicago Bears, ESPN, Football, Kansas City Chiefs, Miami Dolphins, New England Patriots, New York Giants, NFL, Oakland Raiders, Pittsburgh Steelers, Special Report, Tampa Bay Buccaneers, Tennessee Titans

SportsBusiness Journal: Forecasts should concern retailers

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Tags: Carolina Panthers, Electronic Arts, Fox, Green Bay Packers, Huffy Corp., Indianapolis Colts, Marketing and Sponsorship, MLB, NASCAR, NBA, NFL, NHL, Philadelphia Eagles, Spalding, Tampa Bay Buccaneers, Target, Wal-Mart Stores Inc.

SportsBusiness Journal: Visa’s Daytona promo in 2nd year

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Tags: Marketing and Sponsorship, NASCAR, Visa

SportsBusiness Journal: Spalding keeps focus on the new

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Tags: Basketball, NBA, Russell Corp., Spalding, This Week's Issue

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