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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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IMG Senior VP David Abrutyn Leaving The Agency After Nearly 15 Years

Published in SportsBusiness Daily on 07 / 18 / 14

IMG Senior VP/Global Head of Consulting DAVID ABRUTYN is leaving the agency after nearly 15 years. In an e-mail across IMG Consulting and to senior agency execs, Abrutyn said he will leave in early August "to pursue the next opportunity in my career." Abrutyn started at IMG in '99 and helped grow ...

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Tags: People and Pop Culture, IMG

More Stories by this Author

02/02/04
SportsBusiness Journal: Sports Spots:

• Client: Professional Bowlers Association • Agency: Creature, Seattle • Principals: For the PBA: Lisa Gil, director of brand communication. For Creature: Matt Peterson and Jim Haven, creative directors and co-founders • Media buy: Nationally within the PBA ...

Tags: PBA, Sports Spots

02/02/04
SportsBusiness Journal: Sports Spots: "Iron Mike"

• Client: Levitra/GlaxoSmithKline and Bayer • Agency: The Quantum Group, Parsippany, N.J. • Principals: Not available • Media buy: Various male-targeted programming, especially NFL games, in support of Levitra's NFL corporate sponsorship • Summ ...

Tags: Bayer Corp., Football, GlaxoSmithKline, NFL, Sports Spots

01/26/04
SportsBusiness Journal: Behind the scenes: Visa's Super Bowl ad

Film crews turned a portion of Malibu coastline into a frozen volleyball court to film Visa’s Super Bowl spot, which will plug the Olympics. America's top medal hopeful for the Athens Games has spent a lot of his life ...

Tags: Apple, AVP, BBDO WorldWide, Football, NFL, Olympics, PepsiCo, Reebok, Special Report, Visa

01/26/04
SportsBusiness Journal: ‘Spider-Man 2’ / MLB: Web marketing

P roduct integration could go to new extremes under a low-seven-figure sponsorship deal that Major League Baseball signed late last year with Sony Pictures . MLB and some of its teams will be helping the launch of "Spi ...

Tags: Amazon, CBS Broadcasting Inc., Coors Brewing Co., Marketing and Sponsorship, McDonald's Corp., NASCAR, NCAA, NFL, PepsiCo, Pfizer, SportsLine.com, SporTVision Systems LLC, Time Warner, Visa

01/26/04
SportsBusiness Journal: MasterCard continues local push

A recent MasterCard ad had NFL star Brett Favre but no NFL marks. While Visa was negotiating a renewal of its NFL sponsorship pact, sans team rights, MasterCard has been deftly scooping up team deals since last summer. To date, Ma ...

Tags: Baltimore Ravens, Chicago Bears, Dallas Cowboys, Green Bay Packers, Houston Texans, Jacksonville Jaguars, Kansas City Chiefs, Marketing and Sponsorship, MasterCard International Inc., Miami Dolphins, New England Patriots, New York Giants, NFL, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, St. Louis Rams, Visa, Washington Redskins

01/26/04
SportsBusiness Journal: RadioShack joins NBA sponsor list

RadioShack and the NBA last week took the wraps off a low-seven-figure sponsorship that makes the 7,000-store chain the league's official consumer electronics retailer for the remainder of the 2003-04 campaign and for the entire 2004-05 season. For the NBA, the deal represents the securing o ...

Tags: Basketball, Marketing and Sponsorship, MLB, NASCAR, NBA, RadioShack

01/26/04
SportsBusiness Journal: NFL ad touts volunteer work

The NFL will launch "Join the Team," a cause-related marketing program, with a Super Bowl ad that will include some of the league's top performers. Scheduled to be filmed Monday by NFL Films at Houston's Reliant Stadium, the site of this year's Super Bowl, is an ad replete with some of the l ...

Tags: Chicago Bears, ESPN, Football, Kansas City Chiefs, Miami Dolphins, New England Patriots, New York Giants, NFL, Oakland Raiders, Pittsburgh Steelers, Special Report, Tampa Bay Buccaneers, Tennessee Titans

01/19/04
SportsBusiness Journal: Forecasts should concern retailers

W hile licensed apparel and athletic footwear are performing well, some forecasts released at the Super Show in Orlando last week have to concern retailers and manufacturers alike. SGMA International's annual for ...

Tags: Carolina Panthers, Electronic Arts, Fox, Green Bay Packers, Huffy Corp., Indianapolis Colts, Marketing and Sponsorship, MLB, NASCAR, NBA, NFL, NHL, Philadelphia Eagles, Spalding, Tampa Bay Buccaneers, Target, Wal-Mart Stores Inc.

01/19/04
SportsBusiness Journal: Visa’s Daytona promo in 2nd year

With NASCAR's season-opening Daytona 500 about three weeks away, Visa is reprising last year's Ultimate NASCAR Experience promotion with a bonus element. Rusty Wallace (left) and Kurt Busch will be part of the Ultimate NASCAR Experience. ...

Tags: Marketing and Sponsorship, NASCAR, Visa

01/12/04
SportsBusiness Journal: Spalding keeps focus on the new

Spalding’s leader, Scott Creelman, says, “A third of our products every year should be new.” Spalding is arguably one of the most renowned sports brands, and at 127 years of age, it is indisputably the most venerable American sporting ...

Tags: Basketball, NBA, Russell Corp., Spalding, This Week's Issue

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