About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Bornstein, Hill, Ebersol, Stern Talk Development Of Sports TV Over The Past 30 Years

Published in SportsBusiness Daily on 12 / 18 / 14

NFL Exec VP/Media STEVE BORNSTEIN , former NBC Sports Group Chair DICK EBERSOL , Fox Sports Media Group CEO DAVID HILL  and former NBA Commissioner DAVID STERN -- four of the biggest names in sports TV over the past 30 years -- reminisced earlier this week during the Sports Video Group's a...

Read More

Tags: People and Pop Culture

More Stories by this Author

10/25/04
SportsBusiness Journal: It's a sponsor stampede at PBR

On the eve of its annual championship in Las Vegas, the Professional Bull Riders has renewed 14 sponsors, an aggregate of more than $50 million in sponsorship and advertising revenue to the PBR over the next three years, according to officials of the circuit. Among the long-term renewals a ...

Tags: Anheuser-Busch Cos., Caterpillar Inc., Ford Motor Co., Frito-Lay, IMG, Kraft Foods, Kraft Sports Group, Motorsports, NASCAR, NBC, Outdoor Channel, PepsiCo, This Week's Issue

10/25/04
SportsBusiness Journal: WNBA hunts new chief

Contemporaries of WNBA President Val Ackerman said the league won’t have an easy time replacing its only president, who unexpectedly resigned last week after more than eight years on the job. Ackerman, who said she resigned because of family reasons, possesses a set of skills that sui ...

Tags: Basketball, NBA, This Week's Issue, WNBA

10/18/04
SportsBusiness Journal: McArthur Towel cleans up

There are almost as many names for rally towels as there are teams using them. Pittsburgh’s “Terrible Towel,” created during the Steelers’ first championship run in 1975, is the granddaddy of them all. Minnesota has the “Homer Hanky,” while Carolina Panthers fans receive the “Prowl Towel. ...

Tags: Action Performance Cos., Baseball, Basketball, Carolina Panthers, Football, Minnesota Twins, MLB, Motorsports, NASCAR, NBA, NFL, Pittsburgh Steelers, In-Depth

10/18/04
SportsBusiness Journal: MasterCard moves Cramer up

An internal reorganization at MasterCard has John Stuart, senior vice president of sponsorships and event marketing, transferring to a marketing position overseas, and Bob Cramer assuming Stuart’s role as the top sponsorship executive in the payment card association’s biggest market. ...

Tags: Baseball, Hockey, MasterCard International Inc., MLB, NHL, Soccer, This Week's Issue

10/18/04
SportsBusiness Journal: MLB fills World Series promos

MLB has filled out its corporate sponsorship lineup card for World Series activation. With its vast collection of MLB team deals, in addition to its national MLB sponsorship, Anheuser-Busch can lay claim to being the biggest M ...

Tags: Anheuser-Busch Cos., Baseball, CBS Broadcasting Inc., FC Dallas, Football, Fox, Gillette, John Hancock, Kraft Foods, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, MLB, New York Jets, NFL, PepsiCo, Soccer

10/18/04
SportsBusiness Journal: Envision wins Juventus battle

Wasserman Media Group’s Envision has won an agency shootout to sell naming rights for the stadium retrofit planned for Italian soccer team Juventus, one of the world’s most renowned clubs. Envision recently sold a 15-year naming-rights deal for Arsenal’s new home to Emirat ...

Tags: Envision, Soccer, This Week's Issue

10/11/04
SportsBusiness Journal: “Whatever Floats Your Boat

• Client: Nissan • Agency: TBWA\Chiat\Day, Los Angeles • Principals: For Nissan: Erich Marx, senior manager, Nissan Model Line, SUVs; and Kim McCullough, senior manager, Marketing Communications. For TBWA\Chiat\Day: Rob Schwartz, executive creative director; and Joe Shands, ...

Tags: Baseball, Nissan Motor Co., San Francisco Giants, Sports Spots

10/11/04
SportsBusiness Journal: IMG consulting business flying high

Amid the rumors that IMG might sell off some of its divisions under the new ownership of Ted Forstmann, officials from IMG’s consulting division call the results of the past 18 months “our best ever” and are now looking to expand ...

Tags: Bonham Group Inc., Comcast Corp., DHL, GE, Gillette, IMG, LPGA, Major League Lacrosse, Marketing Arm, Marketing and Sponsorship, MLB, NASCAR, NBC, NFL, Outdoor Channel, Philadelphia 76ers, Philadelphia Eagles, SFX, Starbucks, State Farm, Volkswagen, Wendy's International Inc.

10/11/04
SportsBusiness Journal: Sports Spots: “No Bull

• Client: Chicago Bulls • Agency: DiMeo & Co., Chicago • Principals: For the Chicago Bulls: Steve Schanwald, executive vice president, business operations; and Keith Brown, senior director of ticket sales. For DiMeo & Co.: Bernie DiMeo, president and CEO; and Brett Thomas, ...

Tags: Basketball, Chicago Bulls, Los Angeles Lakers, Sports Spots

10/11/04
SportsBusiness Journal: NASCAR has a fresh idea

NASCAR is now in your produce section. Can there be any doubt that what once was a regional sport is now part of the meat and potatoes of American culture? Early this year, the racing series quietly signed a licensing agreement with the Castellini Group, one of the country’s largest distri ...

Tags: Baseball, Cincinnati Reds, Colleges, Motorsports, NASCAR, This Week's Issue, Wal-Mart Stores Inc.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug