About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

What A Catch: Giants' Odell Beckham Jr. Leads NFLPI's List Of Rising Stars

Published in SportsBusiness Daily on 01 / 28 / 15

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im...

Read More

Tags: Marketing and Sponsorship, NFL

More Stories by this Author

SportsBusiness Journal: Hoop-It-Up returns

Hoop-It-Up is looking to take another shot. The seminal grassroots three-on-three basketball tour is relaunching under new management and hopes to stage 40 to 50 events this year, after holding only 15 tournaments in 2004. Crestline Sports sees its inve ...

Tags: Foot Locker, Host Communications Inc., This Week's Issue

SportsBusiness Journal: Super Bowl apparel sales may heat up

The average temperature in Jacksonville in February is 55 degrees, pretty cool compared with Super Bowl sites of the past few years. And that could provide a chance to generate licensed apparel sales around Super Bowl XXXIX. Consumers will see more outerwear, fleece and jogging suits bearing ...

Tags: Baseball, Boston Red Sox, Football, NFL, Reebok, This Week's Issue, VF Corp.

SportsBusiness Journal: Sports Spots: "Balancing Act"

• Client: New Balance • Agency: Boathouse, Needham, Mass. • Principals: For New Balance: Jim Tompkins, president and chief operating officer; and Paul Heffernan, executive vice president, global marketing design and development. For Boathouse Inc.: Jay Durante (account) a ...

Tags: CBS Broadcasting Inc., Sports Spots

SportsBusiness Journal: Sprint-Nextel deal examined

There are more questions than answers about the effect of last week’s Sprint-Nextel merger on the sports business, as the $35 billion deal combined Nextel, largely a business brand, with Sprint, which has more of a consumer focus. What isn’t in focus is the future of the two brands’ sports ...

Tags: Football, Hockey, Motorsports, NASCAR, Nextel, NFL, NHL, Octagon Group, Sprint Corp., This Week's Issue

SportsBusiness Journal: Millsport has a comeback year

Winning the sports and entertainment agency of record assignment for XM Satellite Radio completed a stellar year for Millsport and represented a bounceback for the firm that merged with fellow Omnicom shop The Marketing Arm earlier ...

Tags: Baseball, Basketball, Boston Red Sox, CBS Broadcasting Inc., Citizens Bank, ESPN, IMG, Marketing and Sponsorship, Millsport LLC, MLB, Motorsports, NASCAR, NBA, Octagon Group, Philadelphia Phillies, Reebok, Visa

SportsBusiness Journal: Exclusive EA deal jolts category

In the wake of the NFL and NFLPA’s decision to grant Electronic Arts an exclusive five-year license to develop and publish football video games, industry observers were scratching their heads as to the value of the deal for the market leader in the video category. ...

Tags: Electronic Arts, ESPN, FIFA, Football, Marketing and Sponsorship, NBA, NFL, PGA Tour, Reebok

SportsBusiness Journal: Sports Spots: "Fanfare for the Common Man"

• Client: MasterCard • Agency: McCann-Erickson, New York • Principals: For MasterCard: Amy Fuller, vice president, branding; and Valerie Otto, vice president, branding. For McCann-Erickson: Joyce King Thomas, executive vice president, chief creative officer; and Eric Go ...

Tags: MasterCard International Inc., Sports Spots

SportsBusiness Journal: Sports Spots:

• Client: Visual Concepts, San Rafael, Calif., the licensee for ESPN-branded video games • Agency: RDA, New York • Principals: For Visual Concepts: Steve Raab, senior vice president, marketing; and David DePaulis, senior marketing manager. For RDA: Dave Rogan, cre ...

Tags: ABC, ESPN, Fox, Sports Spots

SportsBusiness Journal: Avis tries women’s hoops deals

Avis is driving hard into women’s college basketball with a one-year presenting sponsorship of the NCAA Division I tournament on ESPN and title rights to the Women’s Basketball Coaches Association trophy given to the winner. The biggest deal ever cut for ESPN’s exclusive coverage of the wo ...

Tags: Avis Rent a Car, Basketball, CBS Broadcasting Inc., Colleges, ESPN, Marketing and Sponsorship, NCAA, Russell Corp., State Farm

SportsBusiness Journal: Century 21 extends MLB deal

Century 21 is the latest Major League Baseball sponsor to return to the fold. The real estate concern, an MLB corporate patron since 1999, has exercised an option extending its sponsorship through the 2005 season. Century 21 cont ...

Tags: Anheuser-Busch Cos., Baseball, Basketball, Century 21 Real Estate Corp., Colleges, Electronic Arts, Football, Gillette, Marketing and Sponsorship, MLB, NBA, New York Giants, Nokia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug