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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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What A Catch: Giants' Odell Beckham Jr. Leads NFLPI's List Of Rising Stars

Published in SportsBusiness Daily on 01 / 28 / 15

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im...

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Tags: Marketing and Sponsorship, NFL

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01/24/05
SportsBusiness Journal: Others eye NFL-like video-game deal

The ripple effect of the gargantuan exclusive rights deal — a reported $300 million — that Electronic Arts signed with the NFL in December was very much on the minds of senior licensing executives gathered at Super Show in Orlando last week. The NBA, MLB and the Collegiate Licensing Co. ...

Tags: Collegiate Licensing Co., Electronic Arts, Football, MLB, NBA, New York Giants, NFL, Philadelphia Eagles, Pittsburgh Steelers, Reebok, Russell Corp., Spalding, This Week's Issue

01/17/05
SportsBusiness Journal: Nike Golf tees up new faces in ads

Nike Golf was set to break a pair of ads that feature some unexpected athletes on ESPN’s coverage of the PGA Tour’s Sony Open last weekend. Choi has choice words for Nike One ball. Tiger Woods, the longtime face of Nike Golf, does not ...

Tags: ESPN, Golf, Marketing and Sponsorship, PGA Tour

01/17/05
SportsBusiness Journal: Reebok’s NFL deal targeted in suit

A former cap licensee is suing the NFL and Reebok, claiming their 4-year-old exclusive on-field apparel deal violates antitrust law. American Needle of Buffalo Grove, Ill., was an NFL   Click ...

Tags: Football, GameChange Marketing, Marketing and Sponsorship, NFL, Reebok

01/17/05
SportsBusiness Journal: GameChange busy with new deals

GameChange Marketing, the controlled-circulation venue publication company launched by NASCAR chairman and CEO Brian France in 2004, rolls into the new year with publishing deals for a BCS game, the Professional Bull Riders and the Association of Volleyball Professionals and plans for a sep ...

Tags: Marketing and Sponsorship, NASCAR, Nextel

01/17/05
SportsBusiness Journal: Fila vets to relaunch shoe brand

A number of former high-level Fila executives are reuniting in an effort to relaunch the venerable Le Coq Sportif athletic shoe and apparel brand in the United States. Former Fila President Jon Epstein is heading a partnership that will relaunch the brand for back-to-school sales this yea ...

Tags: Fila, This Week's Issue

01/17/05
SportsBusiness Journal: Subway inks with baseball names

Editor's note: This story is revised from the print edition. New York Yankees manager Joe Torre and new Mets skipper Willie Randolph will be pitching for Subway this season under a new deal being wrapped up by the nation’ ...

Tags: ANC Sports, Baseball, Boston Celtics, Continental Airlines, Fox, Golf, Houston Astros, K2 Inc., Los Angeles Dodgers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, Brooklyn Nets, New York Mets, New York Yankees, NHRA, Olympics, Rossignol, Sprint Corp., Subway, Verizon

01/17/05
SportsBusiness Journal: NFL targets fans' iPods

You can watch the NFL on network television, cable TV, satellite TV, DVDs or video tape. You can listen to NFL action on standard radio broadcast, network or local, as well as streamed over the Internet or on satellite radio. But just when you thought America’s most popular sport had run ou ...

Tags: Football, NFL, This Week's Issue

01/10/05
SportsBusiness Journal: Super Bowl site signs up McD's

While the NFL has not had a quick-service-restaurant corporate partner for some time, McDonald’s has signed on as a new sponsor of the league’s Superbowl.com Web site, which annually attracts more than 8 million unique visitors during the month or so it is in operation. ...

Tags: Cadillac, Football, Fox, Marketing and Sponsorship, McDonald's Corp., NFL, PepsiCo, Time Warner

01/10/05
SportsBusiness Journal: Planning a Super Bowl splash

Motorola is aggressively stepping up its presence marketing in the Super Bowl host city this year, aiming to be the most visible NFL corporate patron in what will be a very marketing-saturated city of Jacksonville by the first week of February. “It’s going to be difficult for anyone in Jacks ...

Tags: Alltel, Football, Jacksonville Jaguars, Marketing and Sponsorship, NFL

01/10/05
SportsBusiness Journal: Pepsi reloads on MLB endorsers

In what will likely be his most significant deal since joining the New York Yankees last year, Alex Rodriguez is close to signing a one-year endorsement pact with Pepsi. The deal, which sources pegged in the low to mid-six figures ...

Tags: AFL, Anheuser-Busch Cos., Baseball, FedEx Corp., Football, Fox, Los Angeles Angels, Marketing and Sponsorship, Momentum IMC, NASCAR, NBC, New York Yankees, NFL, PepsiCo, UPS, Verizon

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