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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Eagles To Remain On Entercom's WIP-FM Under Seven-Year Deal

Published in SportsBusiness Daily on 11 / 21 / 17

The Eagles will remain on WIP-FM with a new seven-year deal signed with Entercom, whose recent merger with CBS Radio gave it 225 stations nationwide. Eagles games have been on WIP for the past 25 years. Entercom Sports President Mike Dee said the new deal will have a bigger focus on ancillary prog...

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship

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