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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

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Tags: Marketing and Sponsorship, Los Angeles Lakers

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01/05/09
SportsBusiness Journal: With reorganization ahead, AFL lays off most of its staff

With the Arena Football League canceling its 2009 season, staff layoffs were expected. The AFL lowered the boom on most league employees on Dec. 22, dismissing all but five of the staff from league headquarters in New York, and five from its Chicago office. Sources said about 25 employees ...

01/05/09
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Like so many goods perceived by consumers as pricey, sales of sports memorabilia started slowing well before the rest of the economy. Still, one portion of the domestic sports/celebrity memorabilia market estimated at upward of $1 billion is expanding. Real estate values may have plummeted, ...

Tags: Marketing and Sponsorship

01/05/09
SportsBusiness Journal: Super Bowl gets a ‘Trophy Towel’

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12/22/08
SportsBusiness Journal: Top executives: Throw out the playbook for ‘09

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12/22/08
SportsBusiness Journal: McDonald’s extends NHL sponsorship rights to U.S.

The NHL has added McDonald’s to its roster of corporate sponsors with U.S. rights. The pre-eminent quick-service restaurant has signed a deal through the 2009-10 season. McDonald’s has been a Canadian sponsor of the league since 1993 and has local rights deals with 15 NHL teams, ...

12/22/08
SportsBusiness Journal: Industry wonders whether an AFL comeback can be a winner

As the Arena Football League puts itself on the shelf for at least a year, the question of its relaunch is one many are asking. “I don’t know how any sports property could go away for a year and come back unless the world changes drastically,” said Bob Reif , whose Audible Marketing ...

Tags: Marketing and Sponsorship

12/15/08
SportsBusiness Journal: New Orleans Arena job goes to Octagon

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12/15/08
SportsBusiness Journal: Dolphins tempting Kantarian

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12/15/08
SportsBusiness Journal: SoBe Lizards draw this year’s dance partners from the NFL

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Tags: Marketing and Sponsorship

12/08/08
SportsBusiness Journal: Pols who make naming-rights deal the villain are striking out

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