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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

Published in SportsBusiness Daily on 08 / 01 / 14

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o...

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Tags: Marketing and Sponsorship

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03/01/04
SportsBusiness Journal: Cialis’ PGA Tour efforts keep eye on the ball

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03/01/04
SportsBusiness Journal: Marketing A-Rod: No swinging for fences

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03/01/04
SportsBusiness Journal: USTA, ESPN near deal

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02/23/04
SportsBusiness Journal: Games in China seen as rewards

The Houston Rockets and Sacramento Kings plan to leverage the preseason games they have set for next season in China to drum up increased team sponsorships. Speaking during all-star weekend, Rockets President George Postolos and Kings owners Joe and Gavin Maloof said they will consider using ...

Tags: ABC, Anheuser-Busch Cos., Basketball, ESPN, Houston Rockets, NBA, Reebok, Sacramento Kings, This Week's Issue, Toyota Motor Corp., Walt Disney Co.

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Tags: Baseball, Basketball, Boston Red Sox, Football, Majestic Athletic, Marketing and Sponsorship, MLB, NBA, New Era, NFL, Reebok, VF Corp.

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Tags: Baseball, Dallas Stars, FC Dallas, Hockey, Marketing and Sponsorship, PepsiCo, Soccer, Texas Rangers

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Tags: Adidas, Boxing, Marketing and Sponsorship

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