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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

Published in SportsBusiness Daily on 08 / 01 / 14

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Games in China seen as rewards

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Tags: Adidas, Boxing, Marketing and Sponsorship

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