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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

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03/01/04
SportsBusiness Journal: Marketing A-Rod: No swinging for fences

Just after Alex Rodriguez's trade to New York and his subsequent anointment as the Yankees' 21st century answer to Babe Ruth, another media myth was formulated. MLB's best player on its biggest stage had to produce unlimited endorsement riches. At least that was the speculation in a spate ...

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03/01/04
SportsBusiness Journal: USTA, ESPN near deal

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02/23/04
SportsBusiness Journal: Games in China seen as rewards

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02/23/04
SportsBusiness Journal: RadioShack inks Melo to deal

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02/23/04
SportsBusiness Journal: NFL adds year to licenses

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Tags: Football, Marketing and Sponsorship, NFL

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Tags: Baseball, Basketball, Boston Red Sox, Football, Majestic Athletic, Marketing and Sponsorship, MLB, NBA, New Era, NFL, Reebok, VF Corp.

02/16/04
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Tags: Baseball, Dallas Stars, FC Dallas, Hockey, Marketing and Sponsorship, PepsiCo, Soccer, Texas Rangers

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Tags: Football, Marketing and Sponsorship, New England Patriots

02/09/04
SportsBusiness Journal: $50M behind Adidas' Ali campaign

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