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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Alex Ovechkin Becomes First NHLer To Get Memorabilia Deal With Fanatics Authentic

Published in SportsBusiness Daily on 02 / 27 / 15

Capitals RW Alex Ovechkin has signed an exclusive memorabilia deal with Fanatics Authentic, becoming the first NHLer to sign such a deal with the company. Other Fanatics memorabilia exclusives include Broncos QB Peyton Manning, Pro Football HOFer Jim Brown, Rangers 1B Prince Fielder, Red Sox DH Davi...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/07/05
SportsBusiness Journal: State Farm set to join NCAA elite

On the eve of March Madness, the NCAA and men’s basketball tournament rights holder CBS are close to completing a deal with State Farm that would make the insurance firm the fourth company to join the Corporate Champions program, the highest level of sponsorship allowing use of the NCAA’s l ...

Tags: Basketball, CBS Broadcasting Inc., Cingular, Colleges, Hartford Financial, Kraft Foods, LPGA, Marketing and Sponsorship, Monster.com, NCAA, State Farm

03/07/05
SportsBusiness Journal: NFL licensees gather in Seattle

More than 200 NFL licensees, club merchandising executives, sponsors and retailers are assembling at Qwest Field in Seattle this week for the league’s third annual summit of hard-goods licensees. With the growth in video games, the hard-goods side of the NFL’s licensing ...

Tags: Football, Marketing and Sponsorship, NFL

02/28/05
SportsBusiness Journal: Low-profile Kroenke has passion

Among NBA owners, Denver Nuggets owner Stan Kroenke may rival only Portland Trail Blazers owner Paul Allen in his penchant for privacy, but Kroenke was friendly company in discussing his ownership role during a break in the NBA’s Technology Summit, the league’s annual power broker conventio ...

Tags: Basketball, Colorado Avalanche, Denver Nuggets, NBA, Other News, PepsiCo, Portland Trail Blazers, Reebok

02/21/05
SportsBusiness Journal: Pepsi's ad message: 'Go Pro'

The Super Bowl in Jacksonville was barely over when Pepsi lit up the stage in southern Florida for some new ad shoots, combining all of the soft drink maker’s summer sports properties. Pepsi’s forthcoming “Go Pro” summer sweepstak ...

Tags: ABC, BBDO WorldWide, CBS Broadcasting Inc., Hartford Financial, Marketing and Sponsorship, MLB, MLS, NASCAR, NCAA, Brooklyn Nets, Nextel, NFL, PepsiCo, Speed Channel, Toronto Raptors, USOC, Visa

02/21/05
SportsBusiness Journal: 16W Marketing keeps Ripken busy

Just a few months after signing MLB iron man Cal Ripken for marketing representation, 16W Marketing is starting to get some traction through deals with XM Satellite Radio and an expanded relationship with Nike that will see the company test a Ripken line of baseball apparel and equipment. ...

Tags: 16W Marketing, Baseball, Marketing and Sponsorship, MLB

02/14/05
SportsBusiness Journal: Sportsbook sponsors golf event

Sportsbook.com, a leading gambling site, is stepping up to the tee with its biggest U.S. sponsorship to date, a mid-six-figure deal making it presenting sponsor of the inaugural Big Stakes Match Play Golf Tournament, a made-for-television event scheduled for May in Mesquite, Nev. Entry ...

Tags: Golf, Golf Channel, Marketing and Sponsorship, NASCAR

02/14/05
SportsBusiness Journal: Steeg's Super Bowl detail is done

Jim Steeg may be the most detail-obsessed person in America, but one story about the departing NFL Super Bowl czar is continually circulated because it’s about something he forgot. It seems that one year — as he and other top NFL officials were looking around the venue about 30 minutes ...

Tags: ESPN, Football, Miami Dolphins, New England Patriots, NFL, Other News, Philadelphia Eagles, San Diego Chargers, USA Today Sports

02/14/05
SportsBusiness Journal: NFL eyes sponsors with next TV deal

When they weren’t doing the painful duty of ticket allocation, or parceling out the few available downtown hotel rooms in Jacksonville, the NFL’s corporate sales staff was busy finding new corporate sponsors from the many well-hee ...

Tags: Anheuser-Busch Cos., Boston Red Sox, Coors Brewing Co., ESPN, Football, Fox, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MillerCoors, New England Patriots, NFL, Philadelphia Eagles, Reebok, SportsLine.com, Subway, Time Warner

02/07/05
SportsBusiness Journal: Visa's NASCAR promo coming back

Visa is reprising its “Ultimate NASCAR Experience” promotion. Now in its third year, the promotion automatically enters anyone using a Visa card between Feb. 15 and Nov. 30 into a sweepstakes offering 10 winners transportation to a Nextel Cup race, access “inside the ropes” ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Visa

02/07/05
SportsBusiness Journal: Ameriquest adding NHRA deals

Ameriquest Mortgage, sponsor of the NFL and its Super Bowl halftime show, is close to completing twin sponsorship deals with the National Hot Rod Association and Prudhomme Racing’s Miller Lite dragster, driven by two-time NHRA Top Fuel champion Larry Dixon. Sources said the two one-year ...

Tags: Ameriquest Mortgage, Anheuser-Busch Cos., Marketing and Sponsorship, MLB, NASCAR, NFL, NHRA

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