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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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FanDuel Signs Multiyear Sponsorship Deals With 15 NFL Teams

Published in SportsBusiness Daily on 04 / 22 / 15

Weeks after Disney/ESPN reached an industry-redefining advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions, rival FanDuel today will announce that it has signed exclusive multiyear sponsorships with 15 NFL teams (see chart below). Since Yahoo ha...

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SportsBusiness Journal: Octagon and LPGA working on a Mia Hamm golf tourney

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Tags: Ameriquest Mortgage, Arizona Cardinals, CBS Broadcasting Inc., Electronic Arts, ESPN, Golf, LPGA, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, MLB, MLS, NFL, NHRA, Octagon Group, PepsiCo, Philadelphia Eagles, San Francisco 49ers

SportsBusiness Journal: Ravens tie their ‘young brand’ to Coke in deal through 2011

The Baltimore Ravens have poured Pepsi since they moved to Baltimore from Cleveland in 1996. Henceforth, they will be a Coke team. NFL marketing sources said Coke has agreed to terms on a deal worth in the low seven figures an ...

Tags: Baltimore Ravens, Boston Red Sox, Football, Marketing and Sponsorship, NBA, PepsiCo, SFX, Spalding, Sports Illustrated

SportsBusiness Journal: Visa gives up the Crown

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Tags: Churchill Downs Inc., Horse Racing, IMG, Marketing and Sponsorship, MBNA America Bank, Visa

SportsBusiness Journal: Buying blue: Dodgers on record sponsor pace

Even before the Los Angeles Dodgers sprinted out to an impressive April record, the team was already on its way to its best sponsorship year ever, with revenue up 40 percent. Team executives hope total revenue could increase by as much as 45 percent to 50 percent by season’s end. A ...

Tags: Ameriquest Mortgage, Baseball, DHL, Los Angeles Dodgers, Marketing and Sponsorship

SportsBusiness Journal: Cardinals get Insight for stadium sponsorship

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Tags: Arizona Cardinals, Football, Marketing and Sponsorship

SportsBusiness Journal: MVPs shoot for moon in new Pepsi spot

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Tags: Baseball, BBDO WorldWide, Fox, Marketing and Sponsorship, MLB, NASCAR, PepsiCo

SportsBusiness Journal: Minor expansion: MLB adds 122 ballparks to all-star voting

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Tags: Football, Marketing and Sponsorship, MLB, NCAA, Reebok

SportsBusiness Journal: Sox star Damon quickly grows into advertiser fave

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Tags: Boston Red Sox, DHL, Electronic Arts, ESPN, Marketing and Sponsorship, NFL, Philadelphia Eagles, Sprint Corp.

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Tags: Basketball, Marketing and Sponsorship, McDonald's Corp., NFL, USA Today Sports

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Tags: ABC, ESPN, Horse Racing, Marketing and Sponsorship, NBC, NTRA

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