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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/07/05
SportsBusiness Journal: MISL focuses on growth

The Major Indoor Soccer League opens its season this week with six teams, the fewest since the league relaunched in 2001. Still, with new ownership for a team opening a 10,000-seat arena in Stockton, Calif., and new franchises opening in Detroit next season and Newark, N.J., for the 2007-08 sea ...

Tags: Other News

11/07/05
SportsBusiness Journal: Hot market proves these Sox sell too

A once-in-a-lifetime World Series championship by the Boston Red Sox fueled the biggest hot market ever for licensed sports merchandise last year. So, anything less than a title for the long-suffering Chicago Cubs was bound to fall short by comparison. Still, across the industry, licensing execu ...

Tags: Marketing and Sponsorship

10/31/05
SportsBusiness Journal: Moving on: AmEx, MBNA drop NBA deals

The NBA opens its season without either of its sponsors in the payment-card category, as American Express and MBNA have both walked away from their league deals. Don Nelson starred in an AmEx ad with an NBA theme. AmEx, an NBA spon ...

Tags: Marketing and Sponsorship

10/31/05
SportsBusiness Journal: Everything’s coming up roses as sponsors align with bowl

If you are a marketer looking to tie into this year’s BCS title game in Pasadena, you could buy a sponsorship of the Rose Bowl game, as Citi did in purchasing a presenting sponsorship of the Jan. 4 contest. Or you could make a buy with ...

Tags: Football, Marketing and Sponsorship

10/31/05
SportsBusiness Journal: Spalding rolls out no-leak ‘Neverflat’ ball

Five years after dramatically increasing its sales by building a pump into its various playground balls, Spalding is hoping to again inflate revenue with a ball almost impervious to leakage. Spalding’s latest technology play has pr ...

Tags: Marketing and Sponsorship

10/24/05
SportsBusiness Journal: MLB cachet, fashion flash gives New Era big sales gains

New Era’s 59Fifty, MLB’s exclusive cap since 1994, has won over fans of baseball and fashion. While a cutting machine trims the bills for New Era’s signature 59Fifty fitted baseball caps, CEO Chris Koch is explaining the 20 or so steps th ...

Tags: Marketing and Sponsorship

10/24/05
SportsBusiness Journal: ABC/NBA go with flex schedule

Turn on ABC this winter on Sunday afternoons and you’ll get a steady diet of the NBA. That’s because the network’s 2005-06 coverage is its most ambitious yet under the current rights deal. The strategy also calls for full-season flexible scheduling, a first under the six-year televisio ...

10/24/05
SportsBusiness Journal: When handing out licenses, MLB plays small ball

While the NBA, NFL and NHL contracted with Reebok when it comes to licensing, MLB has aligned itself with smaller companies that have domestic production specializing in the quick-turn, fluctuating demands that are normal in the licensed apparel market. MLB passed on offers from footwea ...

Tags: Marketing and Sponsorship

10/17/05
SportsBusiness Journal: Reebok pumps 10th anniversary of Iverson shoe with Answer IX

Reebok is pushing out the 10th anniversary Allen Iverson signature shoe next month with a campaign highlighting Iverson’s durability and longevity in the NBA. The $125 Answer IX, which incorporates the latest version of Reebok’s ...

Tags: Marketing and Sponsorship

10/17/05
SportsBusiness Journal: ‘NBA Cares’ sets $100M charitable goal

NBA Commissioner David Stern this week will take the wraps off the league’s biggest cause-related marketing program ever. “NBA Cares” has a five-year goal of having the league, its teams and players generate $100 million in cash contributions for charitable causes; donate more than a m ...

Tags: Other News

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