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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Int'l Hot Rod Association To Expand Global Reach With Four Events In Australia

Published in SportsBusiness Daily Global on 07 / 27 / 16

The Int'l Hot Rod Association is expanding globally with an agreement to sanction drag-racing events at four of Australia's largest quarter-mile tracks: Perth Motorplex, Sydney Dragway, Willowbank Raceway, located near Brisbane; and the recently opened Springmount Raceway, near Cairns, Queensland. I...

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Tags: Australia, Events and Attractions

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SportsBusiness Journal: Pepsi waters down Cubs ad; Bigelow pours it on for green tea

No MLB team employs the maxim “Wait Until Next Year” more than the Chicago Cubs, a team that last played in the World Series 62 years ago and last won a World Series championship in 1908. With the Cubs engaged in a struggle with the Milwaukee Brewers to win the National League Cent ...

Tags: Baseball, Football, Marketing and Sponsorship

SportsBusiness Journal: Continental leads NYC Marathon renewal pack

The New York City Marathon’s 30 corporate sponsors are readying activation plans for the Nov. 4 race, which will be boosted by a number of significant renewals. The airline also has title sponsorship of the International Friendship Run. ...

SportsBusiness Journal: NFL marketer Baird leaving league post in December

Lisa Baird, the NFL’s senior vice president for consumer products and marketing, is leaving the league in December to spend more time with her children. She’s been with the NFL since August 2005. In an e-mail to NFL staffers announcing the move, Commissioner Roger Goodell lauded Baird for h ...

SportsBusiness Journal: AFL, thinking globally, will re-sign Baker

The Arena Football League is set to sign David Baker to a six-year extension as AFL commissioner as he leads the league’s new international expansion effort that would put teams overseas as early as 2010. A senior league source said the league and Baker have agreed on a new deal, with t ...

SportsBusiness Journal: Earnhardt Jr. brings new energy to Mountain Dew Amp

Dale Earnhardt Jr., who is now Pepsi’s highest-paid individual endorser, will be used to market an energy drink with only the sixth-largest share in the $5 billion domestic energy drink market. However, Pepsi sees Mountain Dew Amp with enough potential that not only is Earnhardt supporting ...

SportsBusiness Journal: With Southwest out, NFL free to move about the travel category

The NFL starts the season without Southwest Airlines as a corporate sponsor. The discount carrier, headquartered in football-mad Dallas, has been an NFL corporate patron since 1997 and wrapped up a three-year deal in March. Judging from the first week of game broadcasts, Southwes ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: UFL names Huyghue first commissioner

Veteran NFL executive and agent Michael Huyghue has been named the first commissioner of the embryonic United Football League. While the league has a front-office staff of only around five executives and has yet to sign a player, coach or stadium lease, plans call for it to begin next ...

SportsBusiness Journal: After losing Super Bowl, Bears are winning over sponsors

While Super Bowl losers have developed a recent habit of tanking the year after their loss, a hangover certainly has not affected the Chicago Bears in terms of off-the-field sales activities. Chris Hibbs , senior director of sales and marketing for the Bears, reports that sponsorship ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NFL-themed sponsor spending will hit estimated $1.1B

NFL sponsors will leverage their league ties with $1.1 billion in media and marketing support behind football-themed ads and promotions this season, according to an internal estimate generated by league marketers. Reggie Bush and the Saints took th ...

SportsBusiness Journal: Saints get the starring role in debuting Visa ad

With the season under way this week, longtime NFL sponsor Visa is revving up support of its league affiliation with a TV ad and usage promotion employing members of the New Orleans Saints, aiming to displace the Dallas Cowboys as “America’s Team.” An ad from Visa creative shop TBWA/Chiat/Day is ...

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