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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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FXFL Signs Nivea Men As Sponsor In Multi-Year Deal

Published in SportsBusiness Daily on 10 / 23 / 14

The fledgling Fall Experimental Football League (FXFL) has signed a presenting sponsor. Nivea Men joins apparel supplier adidas as the developmental league’s initial corporate patrons in what the first-year league was calling a multi-year deal. Nivea Men will have its name within three circul...

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06/14/04
SportsBusiness Journal: GM signs Howie Long to deal

General Motors has signed Fox NFL analyst Howie Long to a three-year endorsement deal under which the hall of famer will serve as a spokesman for Chevrolet Trucks. Chevy truck ad agency Campbell-Ewald will produce television ads and other creative, largely for use by GM’s 100-plus local dea ...

Tags: Football, Fox, Kellogg, Marketing and Sponsorship, NFL, Oakland Raiders, PepsiCo, RadioShack

06/14/04
SportsBusiness Journal: DirecTV campaign plugs NFL coverage

DirecTV will soon launch a new ad campaign pushing its Sunday Ticket pay TV package for out-of-market NFL Sunday telecasts. Crafted by ad agency The Ballpark of Santa Monica, Calif., and in-house talent, the ads attempt to illustrate that Sunday Ticket subscribers get closer to the game ...

Tags: BBDO WorldWide, Dallas Cowboys, ESPN, Football, Fox, Green Bay Packers, Marketing and Sponsorship, New England Patriots, NFL

06/14/04
SportsBusiness Journal: Sponsors fill out roster of All-Star promos

MLB marketers are solidifying sponsorship plans in and around the July 13 All-Star Game in Houston. All-Star fans will receive nesting dolls. The New York Mercantile Exchange has taken title sponsorship to the All-Star Futures Game o ...

Tags: Baseball, Century 21 Real Estate Corp., ESPN, Marketing and Sponsorship, MLB, NFL

06/14/04
SportsBusiness Journal: Phelps makes waves for Visa

Swimmer Michael Phelps, a medal favorite for the Summer Olympics, is rapidly becoming the commercial face of the Athens Games in the United States. Phelps will be featured in a television ad that Visa will break this week — the second of three Olympic spots it is producing this year to supp ...

Tags: BBDO WorldWide, Marketing and Sponsorship, Olympics, Visa

06/07/04
SportsBusiness Journal: Visa presses for exclusivity in NFL deal

Two of the NFL’s largest corporate sponsors are in a dust-up over some of the most valuable inventory controlled by the league — Super Bowl tickets. Since many consider those tickets priceless, perhaps it is appropriate that this boils down to a dispute between MasterCard and Visa. ...

Tags: Football, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, New England Patriots, NFL, Visa

05/31/04
SportsBusiness Journal: NTRA touts Smarty Jones in ads

The NTRA is looking to boost attendance and wagering at tracks and off-track betting parlors with an ad campaign touting Smarty Jones’ attempt this week to win the first Triple Crown in 26 years. The NTRA’s TV ad touting Smarty Jones’ Triple Crown tr ...

Tags: ESPN, Hockey, Marketing and Sponsorship, NTRA

05/31/04
SportsBusiness Journal: AFL strikes apparel deal with Nike

Nike has signed a deal that will have the country’s leading sports brand supplying uniforms and all other apparel for all but two of the Arena Football League’s teams beginning next year, AFL officials said last week. The three-year pact could be valued as high as $5 million, sources said ...

Tags: AFL, Electronic Arts, Football, Marketing and Sponsorship, NBC, Russell Corp., Spalding

05/24/04
SportsBusiness Journal: Sports Spots:

• Client: American Express • Agency: Ogilvy & Mather, New York • Principals: For American Express: Richard Quigley, senior vice president, global advertising and brand management; Jennifer Sheehan, vice president, U.S. advertising. For O&M: Chris Mitton & ...

Tags: ABC, Basketball, NBA, Brooklyn Nets, Sports Spots

05/24/04
SportsBusiness Journal: Sports foundation aims to keep gifts

Temporarily shifting its focus from women’s athletics to women’s health and building a marketing platform that has helped it attract a trio of new corporate patrons, the Women’s Sports Foundation is launching a grass-roots program aimed at getting 1 million of what it defines as “inactive g ...

Tags: This Week's Issue

05/24/04
SportsBusiness Journal: Some WUSA sponsors old, some new

Editor's note: This story is revised from the print edition. What’s left of the WUSA, for 2004 at least, are games among the league’s eight teams at the National Sports Center in Blaine, Minn., on June 18 and 19, along wi ...

Tags: Adidas, Baseball, ESPN, Fox, Host Communications Inc., Marketing and Sponsorship, McDonald's Corp., MLB, Soccer, Texas Rangers, Under Armour, WUSA

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