About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Lady Gaga Set To Headline Super Bowl Halftime; Pepsi Marketing Plans To Come

Published in SportsBusiness Daily on 09 / 22 / 16

Lady Gaga will indeed be the halftime show headliner at Super Bowl LI after reports first popped up last week that she would perform at the game in Houston. Sources said that Gaga will be confirmed by Fox on Sunday during its NFL programming, most likely during its pregame show. Fox will televi...

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Tags: Events and Attractions, NFL, PepsiCo

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11/05/07
SportsBusiness Journal: NFL alumnus Vuono joins UFL as chief operating officer

The UFL continues to expand its executive roster with NFL talent. Former NFL licensing chief Frank Vuono is joining the league as COO, and former NFL Director of Officiating Larry Upson is now vice president of officiating/operations. The appointments come after Michael Huyghue was named the f ...

11/05/07
SportsBusiness Journal: Series keeps Big Papi’s endorsement profile high

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11/05/07
SportsBusiness Journal: Ravens build brand by targeting demos

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Tags: In-Depth

10/29/07
SportsBusiness Journal: Transformer: Fox Sports Robot turns into licensed toy

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10/29/07
SportsBusiness Journal: NBA still doing some interesting deals on the homefront, too

After being continually pestered by those touting the NBA’s declaration of manifest destiny in both Europe and Asia, we felt the need to verify that there is still a healthy domestic business for the league. We’re assured there is, and while we aren’t confusing the era of LeBron, Kobe ...

Tags: Marketing and Sponsorship

10/22/07
SportsBusiness Journal: Bypassing highlights, NBA goes for the heart

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10/22/07
SportsBusiness Journal: Bridgestone will sponsor Super Bowl halftime show

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10/22/07
SportsBusiness Journal: What made Izod snap up Meadowlands arena naming rights?

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Tags: Marketing and Sponsorship

10/15/07
SportsBusiness Journal: After 10 years, IBM presses ‘escape’ on PGA Tour deal

IBM is dropping its broad PGA Tour sponsorship at the end of this season. The company has been the tour’s “official information technology partner” for 10 years and has wide-ranging rights. It is embedded deeply enough into the sport that it may still be involved with the tour or possibly provi ...

10/15/07
SportsBusiness Journal: Industry trying to get a handle on MillerCoors

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