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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Duck Hunting: Panini Inks Exclusive Trading Card Deal With Univ. Of Oregon

Published in SportsBusiness Daily on 12 / 15 / 14

Panini has signed the Univ. of Oregon to an exclusive multi-year deal, under which the trading-card giant will have cards with famous Duck alumni at retail in April. With the deal, executed by Oregon licensing agent Fermata Partners, the school becomes the latest of more than 200 schools with an ex...

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Tags: Marketing and Sponsorship, Panini

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SportsBusiness Journal: NFL gobbles up spot in Macy's parade

Hours before the NFL’s traditional Thanksgiving Day games in Detroit and Dallas, the league hopes to start a new tradition with its presence in another Turkey Day TV ritual: a float in the Macy’s parade. What’s believed to be the first float sanctioned by a major league sport will house Jo ...

Tags: Football, NBC, NFL, This Week's Issue

SportsBusiness Journal: IRL brings in licensing help

The Indy Racing League is racing toward expanding its consumer products efforts, bringing in a licensing agency for the first time. Licensing Partners International, a division of Collegiate Licensing Co. that specializes in developing non-collegiate properties, has been retained as the o ...

Tags: CFL, Collegiate Licensing Co., Football, Golf, Indianapolis Motor Speedway Corp., IndyCar, Marketing and Sponsorship, Motorsports, NASCAR

SportsBusiness Journal: NBA inks deal with FedEx

FedEx is tipping off the new NBA season with a low seven-figure corporate sponsorship deal with the league. While FedEx’s sponsorship portfolio already includes the NFL, FedEx Field, a BCS deal with title rights to the Orange Bowl a ...

Tags: Basketball, BBDO WorldWide, FedEx Corp., Football, Marketing and Sponsorship, NBA, New England Patriots, NFL, Players Inc., Visa

SportsBusiness Journal: Q&A: Phil Guarascio

At a time when every corporate marketer is measured against more exacting standards of accountability, the NFL is no exception. The property shifted over the past few years to a sponsorship model wherein most deals don’t include local-market club rights, but do include new marketing platfor ...

Tags: Cleveland Browns, Coors Brewing Co., Football, New England Patriots, NFL, PepsiCo, This Week's Issue, Visa, Washington Redskins

SportsBusiness Journal: MLB reaps Red Sox benefits

The Boston Red Sox are just three outs away from ending the most infamous “curse” in sports history, and in the bowels of Busch Stadium, one is close enough to hear the growing excitement of the players who are about to complete one of the greatest feats of recent times. But the larger concer ...

Tags: Baseball, Boston Red Sox, K2 Inc., Marketing and Sponsorship, MLB, New Era, New York Mets, New York Yankees, St. Louis Cardinals, VF Corp.

SportsBusiness Journal: 16W signs Ripken to deal

New Jersey agency 16W Marketing has secured its most significant new athlete property since the company, headed by former ISI co-founders Frank Vuono and Steve Rosner, opened its doors four years ago. The sports marketing shop rec ...

Tags: 16W Marketing, And 1, Baseball, Comcast Corp., EA Sports Edge, Football, IMG, Marketing and Sponsorship, MBNA America Bank, MLB, NBA, NFL, NHL, RadioShack, Reebok

SportsBusiness Journal: NBA apparel line at Wal-Mart

As the sports apparel licensing boom of recent years slows, the NBA is testing a private-label line of unlicensed sports apparel called the NBA Elevation Collection at 250 Wal-Mart stores across the country. Sal LaRocca, NBA senior vice president for global merchandising, described the ...

Tags: Basketball, Kmart, NBA, NFL, Target, This Week's Issue, Wal-Mart Stores Inc.

SportsBusiness Journal: It's a sponsor stampede at PBR

On the eve of its annual championship in Las Vegas, the Professional Bull Riders has renewed 14 sponsors, an aggregate of more than $50 million in sponsorship and advertising revenue to the PBR over the next three years, according to officials of the circuit. Among the long-term renewals a ...

Tags: Anheuser-Busch Cos., Caterpillar Inc., Ford Motor Co., Frito-Lay, IMG, Kraft Foods, Kraft Sports Group, Motorsports, NASCAR, NBC, Outdoor Channel, PepsiCo, This Week's Issue

SportsBusiness Journal: WNBA hunts new chief

Contemporaries of WNBA President Val Ackerman said the league won’t have an easy time replacing its only president, who unexpectedly resigned last week after more than eight years on the job. Ackerman, who said she resigned because of family reasons, possesses a set of skills that sui ...

Tags: Basketball, NBA, This Week's Issue, WNBA

SportsBusiness Journal: McArthur Towel cleans up

There are almost as many names for rally towels as there are teams using them. Pittsburgh’s “Terrible Towel,” created during the Steelers’ first championship run in 1975, is the granddaddy of them all. Minnesota has the “Homer Hanky,” while Carolina Panthers fans receive the “Prowl Towel. ...

Tags: Action Performance Cos., Baseball, Basketball, Carolina Panthers, Football, Minnesota Twins, MLB, Motorsports, NASCAR, NBA, NFL, Pittsburgh Steelers, In-Depth

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