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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Scout will plan, execute activation for FanDuel’s NFL team sponsorships

Published in SportsBusiness Journal on 05 / 25 / 15

Horizon Media’s Scout Sports and Entertainment unit has won a coveted assignment to leverage the growing sports sponsorship portfolio of daily fantasy provider FanDuel. FanDuel NFL Sponsorships ■ Baltimore Ravens    ■ Buffalo Bills ■ Chicag...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/25/05
SportsBusiness Journal: NBA on Southwest flight plan 4 more years

Southwest Airlines has renewed its NBA corporate sponsorship for an additional four years. Activation included a playoff plane earlier this year. Sources pegged the deal in the low seven figures annually. The domestic- ...

Tags: Anheuser-Busch Cos., Basketball, FedEx Corp., Marketing and Sponsorship, MBNA America Bank, McDonald's Corp., NBA, Verizon, WNBA

07/25/05
SportsBusiness Journal: Experts: Sponsorships will be top challenge for NHL

Fans may return to NHL arenas and the league will likely cut a cable deal to replace its ESPN package, but replacing and multiplying corporate sponsorship dollars will be the league’s toughest job and likely take the longest time, according to a cross section of corporate sponsorship expert ...

Tags: ESPN, Gillette, Hockey, Kraft Foods, Marketing and Sponsorship, MBNA America Bank, McDonald's Corp., MLB, NHL, Octagon Group, Sun Microsystems Inc.

07/25/05
SportsBusiness Journal: Sprint close to adding deal with the USTA

We await the conclusion of the NFL’s mega-sponsorship deal with Sprint-Nextel, which should set the market in the wireless category. But it turns out there is another developing sponsorship for the newly merged telecom company tha ...

Tags: Chicago Bears, Fila, Marketing and Sponsorship, MLB, NASCAR, NFL, Octagon Group, Reebok, San Francisco Giants, Sprint Corp., Staples, Tennis, USTA

07/18/05
SportsBusiness Journal: MLB sponsors get more mileage out of Detroit

In what was the most sponsor-friendly MLB All-Star Game to date, GM and XM stood above their corporate brethren. One would expect that from a car manufacturer in Detroit, especially one in its initial year as an MLB sponsor. XM Sate ...

Tags: Baseball, BBDO WorldWide, Fox, Marketing and Sponsorship, MLB

07/18/05
SportsBusiness Journal: Cramer turns in his card for agency gig with Genesco

MasterCard sponsorship chief Bob Cramer has resigned to become president of sports marketing agency Genesco Sports Enterprises. Genesco, headquartered in Dallas, has been one of MasterCard’s sports agencies since 2001, and its New York-area office is located just over a mile from Maste ...

Tags: BMW Inc., Marketing and Sponsorship, MasterCard International Inc., NFL

07/11/05
SportsBusiness Journal: NFL gets P&G back on roster

Procter & Gamble’s Prilosec OTC heartburn relief medication has signed a two-year sponsorship deal with the NFL and is close to wrapping up a related endorsement deal with one of the league’s top quarterbacks. Favre will be pitching for brands from r ...

Tags: CBS Broadcasting Inc., Football, GlaxoSmithKline, Green Bay Packers, Marketing and Sponsorship, NFL

07/11/05
SportsBusiness Journal: MLB rolling out red carpet on FSN

Major League Baseball will present a red-carpet-style pregame show on Fox Sports Net as the lead-in for Tuesday night’s All-Star Game telecast on Fox. The “All-Star Game Red Carpet Show Presented By Chevrolet” will run from 7-8 p.m. ET across all FSN outlets and attempt to c ...

Tags: Baseball, Fox, John Hancock, Marketing and Sponsorship, MLB

07/11/05
SportsBusiness Journal: Burger King cooking up promotions for NFL

With NFL training camps opening later this month, some of the details on the activation behind Burger King’s new leaguewide corporate sponsorship are starting to emerge. Promotions in September are timed to coincide with the Se ...

Tags: Baltimore Orioles, Burger King Corp., Columbus Blue Jackets, ESPN, FIFA, Foot Locker, Football, IOC, Marketing and Sponsorship, New England Patriots, NFL, Oakland Raiders, SME Design Inc.

06/20/05
SportsBusiness Journal: Taco Bell hungry for MLB

Halfway through its three-year sponsorship deal, Taco Bell is so pleased with its relationship with Major League Baseball that it’s already thinking of a renewal. “We love baseball, because it is something that dependably pulls people to TV in the summer, which is our main communication ...

Tags: Baseball, ESPN, Marketing and Sponsorship, MLB

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