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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Sports Facilities & Franchises: Big Data Continues To Shape The Future

Published in SportsBusiness Daily on 10 / 16 / 17

IBM VP/Competitive & Big Data Analytics Teams Paul Zikopoulos painted a picture for the '17 AXS Sports Facilities & Franchises conference of a future filled with “mass one-to-one marketing” -- all powered by AI, big data and analytics. Zikopoulos fronted a presentation titled&nbs...

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Tags: Events and Attractions

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Tags: Marketing and Sponsorship

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