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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Municipal Credit Union Signs Deal With Jets, Will Sponsor Team's Draft Activities

Published in SportsBusiness Daily on 04 / 27 / 17

Municipal Credit Union, which serves more than 400,000 N.Y. residents, has signed on as a Jets sponsor and will serve as presenting sponsor of the team's NFL Draft activities. MCU gets the "official credit union" designation and also receives stadium signage, TV, radio and digital media inventory. T...

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Tags: Marketing and Sponsorship, New York Jets

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09/29/08
SportsBusiness Journal: Yankees out, but Cubs may hold the key

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09/29/08
SportsBusiness Journal: Agencies vie for a chance to sell new MSG inventory

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09/29/08
SportsBusiness Journal: Real Salt Lake, mine firm strike a naming deal

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09/15/08
SportsBusiness Journal: NFL gives sponsors next season’s theme: ‘Own the Moment’

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Tags: Marketing and Sponsorship

09/15/08
SportsBusiness Journal: Delta signs deal with Mets, close on Yanks

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09/15/08
SportsBusiness Journal: MISL franchises finally reach a split decision

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09/15/08
SportsBusiness Journal: SI enters retail market with Detroit location

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09/15/08
SportsBusiness Journal: Finding value in the smallest of designations

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Tags: In-Depth

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SportsBusiness Journal: T-Mobile adds three years to NBA deal

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