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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Signs QB Marcus Mariota To Autograph Trading-Card Deal

Published in SportsBusiness Daily on 03 / 30 / 15

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

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More Stories by this Author

04/04/05
SportsBusiness Journal: ‘More variables’ flavor NFL Web bidding

With the NFL’s Web site celebrating its 10th anniversary on Sunday and the NFL Network of Internet sites now 5 years old, updates on the league’s pending Internet rights deal will be provided as part of the NFL Business Summit for club marketing and Internet executives this week in Detroit, ...

Tags: ABC, CBS Broadcasting Inc., Football, NFL

04/04/05
SportsBusiness Journal: MLS investors see their sport at ‘tipping point’

During a break in an MLS ownership meeting last week at a midtown Manhattan hotel, some of the league’s owners and investors shared their thoughts about the state of MLS as it enters its 10th season. Situated around conference tables, owners representing most of the league traded riposte ...

Tags: MLS, Other News, Soccer

04/04/05
SportsBusiness Journal: Chevy dealers latest to sign for deal at new Frisco stadium

The North Texas Chevrolet Dealers, a consortium of 32 car dealers, has signed on as the fourth “signature” partner of the 117-acre soccer complex in Frisco, Texas, operated by the Hunt Sports Group, joining Baylor Health Care Sy ...

Tags: Atari, AVP, Electronic Arts, FC Dallas, Marketing and Sponsorship, Midway Games Inc., MLS, NBA, Soccer

03/28/05
SportsBusiness Journal: NBA adds PowerBar to sponsor lineup

The NBA is now behind bars. Energy bars, that is, as PowerBar has signed on as a league sponsor. The leading brand in the growing energy bar category is relying on the NBA’s appeal to launch a line of four Triple Threat bars, d ...

Tags: Basketball, DHL, Football, IMG, Marketing and Sponsorship, MBNA America Bank, MLB, NASCAR, NBA, NFL, PowerBar Inc., Reebok

03/28/05
SportsBusiness Journal: State Farm, NCAA reach deal

State Farm Insurance has formally announced its new, three-year NCAA sponsorship deal. State Farm joins Kraft, Monster and The Hartford at the secondary “Corporate Partner” level. The top “Corporate Champion” level is composed of GM (for Pontiac), Coca-Cola and Cingul ...

Tags: Basketball, CBS Broadcasting Inc., Cingular, Colleges, Marketing and Sponsorship, NCAA, State Farm

03/28/05
SportsBusiness Journal: General Motors deal may be MLB’s biggest

Agency sources were calling the three-year sponsorship deal announced last week between General Motors and Major League Baseball one of the largest sponsorships in the sport’s history, if not the largest ever. Neither MLB nor GM execs would confirm or deny the $50 million figure for the dea ...

Tags: Baseball, Marketing and Sponsorship, MLB, NCAA, NFL, PGA Tour, USOC

03/28/05
SportsBusiness Journal: MLB: ESPN broadcasts a ‘virtual sellout’

ESPN’s MLB telecasts start Sunday, and much of the advertising inventory is already gone. Tim Brosnan, MLB executive vice president of business, termed ESPN’s MLB broadcasts ”a virtual sellout.” A less sanguine Ed Erhardt, president of ESPN/ABC sports customer marketi ...

Tags: ABC, Baseball, ESPN, Marketing and Sponsorship, MLB

03/21/05
SportsBusiness Journal: MLB sponsors hang tough during probe

Even as testimony on steroid use in baseball commenced last week before the U.S. House Government Reform Committee, a cross section of MLB’s corporate sponsors and their agencies expressed support for the national pastime and a universal belief that their seven-figure-plus marketing investm ...

Tags: Baseball, Marketing Arm, Marketing and Sponsorship, Millsport LLC, MLB

03/21/05
SportsBusiness Journal: AVP looks for buying opportunities

With the Association of Volleyball Professionals raising $5 million in a private placement/reverse merger maneuver that left the resulting company (listed as ONET on the OTC) with a market cap in excess of $7.7 million, we were wo ...

Tags: Anheuser-Busch Cos., AVP, Chivas USA, Fox, Marketing and Sponsorship, McDonald's Corp., MLS, NBC, New York Yankees, Nissan Motor Co., Outdoor Channel, PepsiCo, Soccer

03/21/05
SportsBusiness Journal: Bonds’ solo effort starts to pay off

More than a year ago, the man on his way to breaking Major League Baseball’s all-time home run record withdrew from the MLB Players Association’s group licensing program. Shortly thereafter, Barry Bonds’ face and name disappeared from various marketing platforms. He was not in any tradi ...

Tags: Baseball, Fila, Majestic Athletic, Marketing and Sponsorship, MLB, New Era, Russell Corp., San Francisco Giants, Topps Co.

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