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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Colleges chug beer dollars

Published in SportsBusiness Journal on 07 / 31 / 17

T he wall that used to exist between beer marketers and college sports has crumbled under the weight of the schools’ need for more revenue and an enhanced game experience. Colleges are pouring beer at their games, they’re advertising beer on their in-stadium signage and media, they&r...

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Tags: Colleges

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