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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Sports Facilities & Franchises: Big Data Continues To Shape The Future

Published in SportsBusiness Daily on 10 / 16 / 17

IBM VP/Competitive & Big Data Analytics Teams Paul Zikopoulos painted a picture for the '17 AXS Sports Facilities & Franchises conference of a future filled with “mass one-to-one marketing” -- all powered by AI, big data and analytics. Zikopoulos fronted a presentation titled&nbs...

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Tags: Events and Attractions

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03/02/09
SportsBusiness Journal: Gemini wins battle to sell naming rights for new Chivas stadium

Since it is due to open in June with a George Strait concert, we are fairly certain that the Dallas Cowboys’ new $1.1 billion stadium will open without a corporate name, although the colloquialism “JerryWorld” has been gaining some traction. Now we’re wondering if the new stadium being ...

Tags: Marketing and Sponsorship

03/02/09
SportsBusiness Journal: Beaten-up banks

Last July, after months of negotiating with the U.S. Olympic Committee, Bank of America was close to a renewal of its 16-year-old sponsorship for somewhere north of $12 million over four years. The deal stalled over difficulties in the payment card category, but the two sides continued to t ...

03/02/09
SportsBusiness Journal: WBC touts regional sponsors for 2009 event

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02/23/09
SportsBusiness Journal: Nets nab eighth founding sponsor

Oral arguments in the eminent domain case that could keep the New Jersey Nets from relocating to a planned arena in Brooklyn, N.Y., begin this week, but the court case isn’t putting the brakes on the team’s business negotiations. The Nets have signed MetroPCS as the eighth founding s ...

02/23/09
SportsBusiness Journal: Waiting and worrying, but still selling

The dire tone of the economy, not leather balls bouncing on the hardwood, was the buzz among the executives and sports marketers gathered in Phoenix for the NBA’s All-Star Weekend. And while there continued to be negative news surrounding the markets and more grim forecasts from most indu ...

02/16/09
SportsBusiness Journal: Seventy-four of 400 employees taking NFL buyouts, short of league ...

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02/16/09
SportsBusiness Journal: New firm, big picture for Ponturo

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02/16/09
SportsBusiness Journal: Former NFL exec Holtzman going to Yankees

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02/16/09
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02/09/09
SportsBusiness Journal: Adidas, Sprite, T-Mobile active in activation

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