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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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At start of ‘shakeout cycle,’ retailers prepare for a new reality

Published in SportsBusiness Journal on 09 / 26 / 16

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/10/07
SportsBusiness Journal: NHL close to secondary ticketing deal

The NHL is nearing a five-year agreement with Ticketmaster that would make the company the league’s official secondary ticketing provider, according to industry sources, continuing a 10-month spurt in which all four major American sports leagues have embraced the booming ticketing resale business. ...

12/10/07
SportsBusiness Journal: NFL nearly done with sales and marketing reorg

Editor's note: This story is revised from the print edition. A long-awaited reorganization of the NFL’s sales and marketing structure is nearly complete. Mark Waller, who joined the league in early 2006 as senior vice president, international, is now squarely second-in-command ...

12/03/07
SportsBusiness Journal: What’s on the fast-food menu for NFL? Burger King to go

Burger King is done, some might say well-done, after completing this, its third season as an NFL corporate sponsor. Officially, word from Burger King sports agency Rule 1.02 Marketing is that they are still negotiating. However, numerous industry sources indicated that Burger King ...

Tags: Marketing and Sponsorship

11/26/07
SportsBusiness Journal: YES near ad sales deal with FSN

YES Network has dropped ABC as its national sales rep and is close to hiring Fox Sports Net to take its place. The deal is not yet complete, but several sources describe it as imminent and expect it to close in the next few weeks. YES Network’s deal with ABC National Television Sales ends Dec. ...

11/26/07
SportsBusiness Journal: A-B moving Ponturo to New York City

Anheuser-Busch is moving one of its top marketing guns from its St. Louis headquarters to the Big Apple. Tony Ponturo, A-B’s vice president of global media and sports marketing, will relocate to New York early next year while keeping his same title and responsibilities. He perennially ...

11/26/07
SportsBusiness Journal: Sponsors line up for SI’s Sportsman honor

Citi, Heineken Premium Light, Liberty Mutual and Symantec are multimedia sponsors of Sports Illustrated’s annual Sportsman of the Year presentation. An outdoor campaign for SI’s Sportsman of the Year features lead sponsors and past winners s ...

Tags: Sports Illustrated

11/26/07
SportsBusiness Journal: Nike, Foot Locker unveil ‘House of Hoops’

Nike and Foot Locker took the wraps off their new “House of Hoops” basketball concept store last week in Harlem. The 4,000-square-foot concept store opened last week in Harlem on 125th Street. Born out of a 2003 dispute betw ...

11/26/07
SportsBusiness Journal: MLB races retail deadline for Series DVD

It’s well into the evening of Oct. 28 at Coors Field in Denver and Jonathan Papelbon has struck out pinch hitter Seth Smith for the final out of the 2007 World Series. Boston’s closer goes airborne, sheds his cap and glove and is waiting for someone to hug. An eight-month effort has cul ...

11/19/07
SportsBusiness Journal: Game Plan shopping AFL

With original AFL franchise the Tampa Bay Storm close to being sold for $19 million, the league is looking to share the wealth. Game Plan is shopping the Arena Football League to potential investors, looking to sell equity in the league in forms that range from a minority stake to a potent ...

11/19/07
SportsBusiness Journal: Technology, flexibility signal booming biz for sign providers

Sitting in this seat, we’ve grown relatively inured to the hyperbole that’s endemic in marketing circles, but when every firm in a particular industry segment tells us they are having their best year ever, we begin to pay attention. Such is the case in what may be the oldest business w ...

Tags: Marketing and Sponsorship

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