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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Eagles To Remain On Entercom's WIP-FM Under Seven-Year Deal

Published in SportsBusiness Daily on 11 / 21 / 17

The Eagles will remain on WIP-FM with a new seven-year deal signed with Entercom, whose recent merger with CBS Radio gave it 225 stations nationwide. Eagles games have been on WIP for the past 25 years. Entercom Sports President Mike Dee said the new deal will have a bigger focus on ancillary prog...

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SportsBusiness Journal: Land Shark Stadium: ‘Ultimate short-term hit’ or bad precedent?

In the wake of the Miami Dolphins selling the name of their home venue for a year and renaming it Land Shark Stadium, industry reaction formed in two distinct camps.  Since the next Pro Bowl and Super Bowl will be held in the stadium formerly known as Pro Player, there were those call ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Ponturo buying minority share in Leverage

Former Anheuser-Busch media and sports marketing chief Tony Ponturo is buying a minority interest in the Leverage Agency and becoming chairman of the New York-based sponsorship, consulting and media sales firm. The move ends constant industry speculation about the next career move by Ponturo, wh ...

SportsBusiness Journal: New IMG consulting chief says strong return is best rebuttal to a ...

With Andy Pierce departing for rival CAA, IMG last week named 10-year agency veteran David Abrutyn to head its corporate consulting business, reporting to George Pyne, president of IMG Sports and Entertainment. Prior to joining IMG in 1999, Abrutyn held marketing slots with the NHL, Spor ...

SportsBusiness Journal: Herm Edwards joining Coors Light’s ‘postgame’ press room

Former Kansas City Chiefs and New York Jets coach Herm Edwards is the latest coach to sign on for the Coors Light team. Edwards, now an ESPN football analyst, will join the lineup of former NFL coaches whose press conference clips are used in ads touting the NFL’s official beer. Other ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Shops in Toys ‘R’ Us to feature NBA’s goods, fitness message

Looking to increase sales of licensed hard goods during its playoffs, the NBA and a collection of its licensees are opening stores within stores at all 600 Toys “R” Us sites in the next month.  The “NBA Fit” stores will feature licensed hard goods like ...

SportsBusiness Journal: AVP ready to sign time-buy deal with Versus, will pay about $50,0 ...

The AVP is about to sign a time-buy deal with Versus, ensuring that the Comcast-owned sports network carries 11 beach volleyball events on tape delay this summer, according to several sources. As part of the time-buy deal, the AVP has committed to pay Versus about $50,000 an hour — a marke ...

SportsBusiness Journal: Consulting chief departs IMG for position at CAA

Andy Pierce, IMG’s longtime head of corporate consulting who has represented many U.S. blue-chip companies and formerly helped run IMG’s powerful golf division, has left the firm to join Creative Artists Agency. The move adds another sports business veteran to the roster of CAA ...

SportsBusiness Journal: BBDO out as NFL’s lead creative agency

BBDO, New York, has resigned as the NFL’s lead creative agency after a three-year run.  The Omnicom agency’s contract expired at the end of March. Sources said the league wanted to move to more of a project-by-project relationship with its agencies and that there were some creat ...

SportsBusiness Journal: WNBA marketers look to sell ad space on team uniforms

Call it the year of selling dangerously. As corporate marketing budgets have tightened, more sports sponsorship inventory once considered off limits is now on the sales block. We’ve seen liquor marketers find new comfort with the NBA, and likely the NFL, and we’re assuming the ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: SNY selling local rivalries at spots’ faux store

A Giants fan takes care of a Jets-dressed mannequin in one of the new TV spots. Looking to amp up its presence as arbiter and tastemaker at the intersection of all things sports and New York, SportsNet New York will break a TV, digital and out-of-home campaign ...

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