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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Bornstein, Hill, Ebersol, Stern Talk Development Of Sports TV Over The Past 30 Years

Published in SportsBusiness Daily on 12 / 18 / 14

NFL Exec VP/Media STEVE BORNSTEIN , former NBC Sports Group Chair DICK EBERSOL , Fox Sports Media Group CEO DAVID HILL  and former NBA Commissioner DAVID STERN -- four of the biggest names in sports TV over the past 30 years -- reminisced earlier this week during the Sports Video Group's a...

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Tags: People and Pop Culture

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12/13/04
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12/13/04
SportsBusiness Journal: NASCAR lands Subway, Checkers

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12/06/04
SportsBusiness Journal: One-on-One with Lee Ann Daly

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Tags: ESPN, One-on-One

12/06/04
SportsBusiness Journal: Topps: Bonds in the cards

Topps has signed Barry Bonds to a two-year deal that will make it the only one of MLB’s four trading card licensees to have the reigning National League MVP on a card this year. Financial specifics were sketchy, but a source involved in the deal said Bonds received a low seven-figu ...

Tags: Baseball, MLB, San Francisco Giants, This Week's Issue, Topps Co.

12/06/04
SportsBusiness Journal: Will NFL dilute its product?

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Tags: ABC, Baseball, Basketball, BBDO WorldWide, CBS Broadcasting Inc., Clear Channel Communications Inc., CBSSN, ESPN, Football, Fox, IMG, Marketing and Sponsorship, Minnesota Vikings, MLB, Motorsports, NASCAR, Brooklyn Nets, New York Knicks, NFL, PepsiCo, Philadelphia Eagles, WNBA

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Tags: Colleges, This Week's Issue

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Tags: Action Performance Cos., Baseball, Basketball, Boston Red Sox, Champs Sports, Electronic Arts, ESPN, Foot Locker, Football, Golf, Los Angeles Dodgers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Yankees, NFL, Philadelphia Phillies, Spalding, Sports Authority, Wal-Mart Stores Inc.

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Tags: Football, Marketing and Sponsorship, Motorsports, NASCAR, NFL

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Tags: AFL, ANC Sports, Basketball, Clear Channel Communications Inc., Colleges, Electronic Arts, Football, Marketing and Sponsorship, NBA, NBC, NCAA, NFL

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