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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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New Three-Bottle Set Of Wines Commemorates 76ers' NBA Titles

Published in SportsBusiness Daily on 07 / 19 / 16

The 76ers and Chaddsford Wineries today are releasing the first of a three-bottle set of wines commemorating the franchise’s three NBA titles. The first wine in the team's “Banner Series” is dedicated to the '82-83 NBA Championship Team and priced at $24.99, with 10% of the pr...

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Tags: Marketing and Sponsorship

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Tags: In-Depth

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Tags: In-Depth

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Tags: Baseball, Football, Marketing and Sponsorship

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