About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

How Rubin is rocking sports licensing

Published in SportsBusiness Journal on 02 / 20 / 17

ABOVE: Fanatics’ West Coast headquarters in San Mateo, Calif. BELOW: The company is building distribution centers like this one in Ohio. Photos by: COURTESY OF FANATICS (2) ...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

07/14/08
SportsBusiness Journal: CBS parts ways with hoops analyst Packer after 27 years

CBS Sports will not bring back Billy Packer, its lead college basketball analyst for the last 27 years, for another season. The network will replace Packer with Clark Kellogg, a veteran broadcaster who has been an in-studio analyst for CBS’s college basketball studio show since 1994. Gr ...

07/14/08
SportsBusiness Journal: Pepsi looks to Romo to generate return for new Kickoff drink

Pepsi and ad agency BBDO , New York, were at the Rose Bowl in Pasadena, Calif., last week, shooting an ad that’s somewhat of an encore to last year’s Pepsi Max spot featuring Dallas Cowboys quarterback Tony Romo . Last year’s ad was for Pepsi Max. This time, it’s for a limited-a ...

Tags: Marketing and Sponsorship

07/07/08
SportsBusiness Journal: While sponsors activate locally, NYC Marathon thinks globally

After 38 years, the New York Road Runners have built the New York City Marathon into a world-class event that draws 38,000 runners, more than 2 million spectators, grosses $27 million in revenue and captures $6 million in profit. Now it wants to take on the big boys and make the marathon ...

Tags: Marketing and Sponsorship

07/07/08
SportsBusiness Journal: Parkes becomes baseball’s first CMO

Jacqueline Parkes, a 13-year veteran of Major League Baseball’s front office, has been named the league’s first chief marketing officer. Jacqueline Parkes has been with MLB since 1995. Parkes, who joined MLB from Jim Henson Productions in 1995 as directo ...

07/07/08
SportsBusiness Journal: MLB sponsors can’t wait to activate for NYC game

With MLB’s All-Star Game in New York for the first time in 31 years, league sponsors are queuing up to activate their rights in the nation’s biggest market. Four of MLB’s corporate patrons are tied in to the free 60,000-person Bon Jovi concert in Central Park on Saturday. Bank of Am ...

07/07/08
SportsBusiness Journal: Even big hitters strike out trying to land tickets

The All-Star Game, never a particularly easy ticket to come by, has now ascended to the point where even the wealthy and well-connected are shaking their heads and running out of adjectives to describe the overwhelming demand. “It’s a brutal ticket, and getting good ones is a ...

07/07/08
SportsBusiness Journal: Former Pepsi marketer Galloway moving to Gatorade

Former Pepsi sports marketing chief John Galloway is moving to the parent company’s Gatorade brand as vice president of marketing. Galloway was Pepsi’s top sports marketer from 2001 to 2006, and has since been vice president/general manager of Izze Beverage Co., a brand Pepsi acquired i ...

06/23/08
SportsBusiness Journal: NBA draft sponsor activation includes on-site, online

With the NBA’s final box score of the 2007-08 season tallied, league sponsors are turning their focus to the NBA draft, scheduled for Thursday at New York’s Madison Square Garden. For the third consecutive year, Coke’s Sprite brand has presenting sponsorship, both on site and o ...

06/23/08
SportsBusiness Journal: Buoyant NHL eager to start building business on its buzz

The NHL brought together its business partners in Toronto just two weeks ago after a postseason playoff run that left the league with the most buzz and its highest TV ratings in years. Sponsors, broadcasters and licensees that assembled for the NHL Business Summit agreed that the leagu ...

Tags: Marketing and Sponsorship

06/23/08
SportsBusiness Journal: NBA teams, TV look to cash in on momentum

The NBA Finals delivered the highest television ratings since 2004, capping one of the strongest NBA seasons in recent history while leaving David Stern & Co. to bank on the momentum to drive offseason sales. The six-game Finals between the Boston Celtics and the Los Angeles Lakers generated ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug