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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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McDonald's Rolling Out Three Separate Promos To Mark Second Year As NFL Sponsor

Published in SportsBusiness Daily on 08 / 26 / 14

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

04/12/04
SportsBusiness Journal: NBA gets out the hardware for postseason

With the NBA playoffs opening Saturday, the league is unveiling early marketing support from some of its corporate sponsors, along with a new stylized logo for the NBA Finals. All this seems to be underwriting a new level of visibility for the NBA’s championship trophy. The NBA’s champi ...

Tags: Basketball, Foot Locker, Marketing and Sponsorship, MTV, NBA, NHL, Spalding, Sports Illustrated

04/05/04
SportsBusiness Journal: Sun’s up for the NHL playoffs

NHL corporate sponsor Sun Microsystems will debut some NHL-themed advertising during the Stanley Cup playoffs. The question for the league is whether it marks a setting Sun. Sun spot: The NHL sponsor shows off its link to nhl.com in the new ad. ...

Tags: Baseball, Hockey, Marketing and Sponsorship, MLB, NHL, Sun Microsystems Inc.

04/05/04
SportsBusiness Journal: Centrix signs with NASCAR

A uto-loan specialist Centrix Financial has signed on as NASCAR's official auto finance company and is negotiating with several teams in the Nextel Cup circuit about a team sponsorship. Centennial, Colo.-based Cen ...

Tags: Cleveland Cavaliers, Fleet, Host Communications Inc., John Hancock, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, MLB, Motorsports, NASCAR, NHL, Visa, Wells Fargo

04/05/04
SportsBusiness Journal: Sponsorship exec Brody back at MLB

Major League Baseball has hired its first senior sponsorship executive since 1999. Former MLB corporate sponsorship executive John Brody has returned to the league's New York headquarters as senior vice president of corporate sales and marketing, some 18 months after he left to become executi ...

Tags: Baseball, ESPN, Fox, MLB, NASCAR, This Week's Issue

03/29/04
SportsBusiness Journal: Octagon signs 14 fishermen

Octagon has gotten hooked on professional fishing, practiced here in a 2003 tourney in Minnesota by John Kimmes (left) and Jeff Johnson. Octagon is goin' fishin'. IPG's sports and events agency is casting headlong into the burgeoning sport ...

Tags: ESPN, Labor and Agents, NASCAR, Octagon Group, SFX

03/29/04
SportsBusiness Journal: USTA, tennis industry use stars

With participation in tennis flat at best, the U.S. Tennis Association and the Tennis Industry Association are launching a $3 million marketing effort encouraging Americans to play its game. Easily the biggest participatory campaign from any tennis industry organization breaks with eight- ...

Tags: Adidas, Boxing, ESPN, Fila, Head USA, K-Swiss, Marketing and Sponsorship, Motorsports, NASCAR, Penn Racquet Sports, Prince, Reebok, Tennis, USTA, Yonex

03/29/04
SportsBusiness Journal: NBA celeb fans line up to show their love

You've really got to "Love This Game" to be at Madison Square Garden on this chilly Monday night in March. The competition for the hometown Knicks is the Atlanta Hawks, a league doormat at 26 games below .500. The Knicks themselves have lost six more games than they've won and are coming ...

Tags: Atlanta Hawks, Basketball, Chicago Bulls, Football, Marketing and Sponsorship, NBA, NBC, New York Knicks, NFL

03/22/04
SportsBusiness Journal: MLS mixes old (Pele) with new (Adu)

Deal has Adu reaching for Sierra Mist. With its ninth season opening April 3, Major League Soccer is hoping that combining international soccer ambassador Pele with 14-year-old wunderkind Freddy Adu will give it some of the broad exposure ...

Tags: Marketing and Sponsorship, MLS, PepsiCo, Soccer

03/22/04
SportsBusiness Journal: Burch leaves Fila behind for marketing

Howe Burch, who ran Fila's sports marketing for more than a decade, is leaving the sneaker and apparel company to establish a sports marketing consultancy. Burch, 49, has been with Fila since 1993 after 12 years at Doner Advertising in Baltimore. During his 11-year tenure at Fila, he signed ...

Tags: Adidas, ATP, Basketball, Fila, Marketing and Sponsorship, NBA, Tennis, USTA, WNBA

03/08/04
SportsBusiness Journal: Sports Spots:

• Client: Fox Sports • Agency: Cliff Freeman & Partners, New York • Principals: For Fox: Not available. For Cliff Freeman & Partners: Dan Morales, creative director; Grant Smith, copywriter • Media buy: National/regional in Fox Sports and Fox Spor ...

Tags: Fox, Motorsports, NASCAR, Sports Spots

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