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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Fred Mangione Leaving Nets For NFL Jets' Newly Created Position

Published in SportsBusiness Daily on 03 / 20 / 17

Brooklyn Sports & Entertainment COO Fred Mangione is leaving after 17 years to join the NFL Jets as Senior VP/Ticket & Premium Revenue, Strategy & Development, a new position for the team. Mangione will be responsible for ticketing strategy, including premium and suite offerings. ...

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More Stories by this Author

08/04/08
SportsBusiness Journal: Licensed-goods sales headed up despite economy, NHL says

Spiraling gas prices have created the dual miseries of less disposable income and decreased mall traffic. To most, that would mean a nightmare for retailers. Still, among a gathering of NHL licensees, retailers and team executives at the United Center in Chicago last week, there was le ...

Tags: Marketing and Sponsorship

08/04/08
SportsBusiness Journal: AFL considers life after Baker

David Baker’s surprising resignation as Arena Football League commissioner comes as the league moves closer to adopting a new management structure that could include bringing in a lead executive to run the AFL’s day-to-day business affairs. Baker, who informed the league’ ...

07/28/08
SportsBusiness Journal: Jordan, Woods maintain Sports Q Score popularity

As has been the case for more than a decade, Michael Jordan and Tiger Woods top the latest Sports Q Scores as the two most recognizable and well-liked American athletes. The survey is mailed annually to 2,000 people identifying themselves as fans of at least one sport from Marketing ...

07/28/08
SportsBusiness Journal: NFL games to debut on Web in U.S.

The NFL will stream 17 regular-season games live this season, marking the first time regular-season action will be broadly streamed in real time in the United States. Starting with the NFL Kickoff game on Thursday, Sept. 4, between the Washington Redskins and New York Giants, the league ...

07/28/08
SportsBusiness Journal: Potential IRL TV partners want Indy only

Conventional wisdom was that a unified open-wheel racing series would result in a more valuable media property. But five months after the IRL and Champ Car joined together, the series is seeing what has been its biggest asset — media rights — struggling to maintain value. Bot ...

07/28/08
SportsBusiness Journal: Urban league: Country star to help NFL kick off season in NYC

The NFL will kick off its 2008 season in Manhattan’s Columbus Circle on Sept. 4, with Electronic Arts as presenting sponsor. The musical portion of the Kickoff party will include country act Keith Urban and other talent to be determined, starting at 4 p.m. ET and preceding the seas ...

Tags: Marketing and Sponsorship

07/27/08
SportsBusiness Journal: NFL games to debut on Web in U.S.

The NFL will stream 17 regular-season games live this season, marking the first time regular-season action will be broadly streamed in real time in the United States. Starting with the NFL Kickoff game on Thursday, Sept. 4, between the Washington Redskins and New York Giants, the league plans ...

07/21/08
SportsBusiness Journal: Will A-B’s ad dollars still flow?

There was an All-Star Game going on, but in the Fox network suite, NFL Commissioner Roger Goodell and Anheuser-Busch sports marketing and media chief Tony Ponturo were absorbed in conversation with their backs to the field. It was a day after InBev announced a $52 billion a ...

07/21/08
SportsBusiness Journal: Brands pleased with All-Star spotlight

When any marketer targets New York City, the question is whether its message will be heard above the deafening marketing noise. But MLB sponsors said they were satisfied after a delirious week, giving the league plaudits for making it easy to be heard above the city’s cacophony durin ...

07/21/08
SportsBusiness Journal: NYC race looks to add to field

The ING New York City Marathon, already one of the world’s top races, wants to dramatically expand the scope of its contest, underscoring the continued development of road racing into a big business. The city of New York has already turned down a proposal from the marathon’s ...

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