About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

AutoTrader renews with NBA, returns as TNT’s ‘Tip-Off’ sponsor

Published in SportsBusiness Journal on 10 / 20 / 14

AutoTrader.com has renewed its sponsorship ties with the NBA, a deal that, as usual, includes a large buy on league rights holder TNT. {podcast} SBJ Podcast: NBA writer John Lombardo and Assistant Managing Editor Tom Stinson discuss how the Cavs are handling LeBron James' return from a bu...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/12/04
SportsBusiness Journal: Steinbrenner’s new Visa ad pending

George Steinbrenner has appeared in two Visa ads with Derek Jeter that spoofed their tabloid war over the Yankee captain’s supposed penchant for late-night carousing. Now the Boss is set to appear in another Visa ad that includ ...

Tags: Baseball, BBDO WorldWide, Kraft Sports Group, Marketing and Sponsorship, NASCAR, NBC, New York Yankees, UPS, Visa

07/12/04
SportsBusiness Journal: Sports Spots: “Cubs/White Sox, Part Two”

• Client: Pepsi • Agency: Dieste Harmel & Partners, Dallas • Principals: For Pepsi: Tyler Ricks, director of multicultural marketing, and Lara Montilla, manager of multicultural marketing. For Dieste Harmel & Partners: Jaime Gonzalez Mir, account director, ...

Tags: Baseball, Chicago Cubs, Chicago White Sox, PepsiCo, Sports Spots

07/12/04
SportsBusiness Journal: Mountain Dew will title action tour

Pepsi’s Mountain Dew brand, already as inexorably tied to action sports as any commercial entity this side of Burton Snowboards and Tony Hawk, is expanding its ties with a five-year title sponsorship of the Clear Channel-NBC pro skateboarding, BMX and freestyle motocross tour that begins ne ...

Tags: Action Sports, Clear Channel Communications Inc., ESPN, Fuse Integrated Sports Marketing Inc., Marketing and Sponsorship, NBC, Nextel, PepsiCo, USA Network

07/12/04
SportsBusiness Journal: Sports Spots: “Baseball Blues”

• Client: Fox TV • Agency: In house (Fox Sports Marketing Group) • Principals: For Fox: Eric Markgraf, executive producer, and Scott Bantle, creative director. For MLB: Tim Brosnan, executive vice president of business, and Jacqueline Parkes, senior vic ...

Tags: Baseball, Fox, MLB, Sports Spots

06/28/04
SportsBusiness Journal: Q&A with Octagon's Rick Dudley

Octagon’s Rick Dudley sees “programming and branded content” as growth opportunities. Over the past few years, the fate of Octagon has been the subject of frequent gossip. With Interpublic Group (IPG) pointing the finger at Octagon Motor ...

Tags: MLB, NFL, NHL, Octagon Group, This Week's Issue

06/28/04
SportsBusiness Journal: Genesco wins Sirius account

Despite coming relatively late to the party, Genesco Sports Enterprises, Dallas, has triumphed in one of the most high-profile sports agency reviews this year: securing the assignment to leverage Sirius’ rights to the NFL and all ...

Tags: AHL, Edelman Public Relations, Football, Hockey, IMG, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MLB, NFL, NHL, Octagon Group, Philadelphia Phillies

06/28/04
SportsBusiness Journal: Profile: Gary Stevenson

When OnSport’s Gary Stevenson speaks, big-name clients listen. There are sports agencies that beg for attention and those that are, in the ad industry’s vernacular for marketing firms, “below the line.” Gary Stevenson’s On-Sport clearly ...

Tags: Golf Channel, MLS, Nationwide Realty Investors, NBA, Octagon Group, OnSport, PGA Tour, Philadelphia 76ers, Phoenix Suns, Seattle Mariners, This Week's Issue, USTA, Wachovia, WNBA

06/28/04
SportsBusiness Journal: Sponsorship: Overnight delivery

chart The market for delivery services is less than a tenth the size of consumer products like autos, soft drinks and beer that dominate sports marketing. Yet delivery services are as critical to GM as steel, as vital to Coke as sugar, and as integral an ingredient as hops in the brewi ...

Tags: Anheuser-Busch Cos., BBDO WorldWide, DHL, FedEx Corp., Memphis Grizzlies, NASCAR, NTRA, NBA, NFL, NHL, PGA Tour, Philadelphia Eagles, In-Depth, UPS, Washington Redskins

06/21/04
SportsBusiness Journal: Staples ending NFL sponsorship

Staples is dropping its NFL corporate sponsorship after seven years in favor of a network of NFL team deals. Like many NFL sponsorship categories, office supplies had included local NFL team rights until the most recent renewa ...

Tags: ABC, Basketball, CBS Broadcasting Inc., Chicago Bears, Cleveland Browns, ESPN, Football, Fox, Marketing and Sponsorship, Mass Mutual, MasterCard International Inc., Miami Dolphins, Miami Heat, Motorsports, NBA, New England Patriots, New York Jets, New York Mets, NFL, Office Depot, Philadelphia Eagles, San Francisco 49ers, Seattle Seahawks, Staples, Verizon, Washington Redskins

06/14/04
SportsBusiness Journal: GM signs Howie Long to deal

General Motors has signed Fox NFL analyst Howie Long to a three-year endorsement deal under which the hall of famer will serve as a spokesman for Chevrolet Trucks. Chevy truck ad agency Campbell-Ewald will produce television ads and other creative, largely for use by GM’s 100-plus local dea ...

Tags: Football, Fox, Kellogg, Marketing and Sponsorship, NFL, Oakland Raiders, PepsiCo, RadioShack

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