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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

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12/12/05
SportsBusiness Journal: Brands aim for healthy-active consumers

Michelob Ultra has touted itself to runners, golfers and cyclists as a brew that’s the perfect reward following a good workout or a race. Astride a stool in an Irish bar in midtown Manhattan, an attorney sat wit ...

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12/05/05
SportsBusiness Journal: Holiday sector still growing for NFL

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12/05/05
SportsBusiness Journal: ESPN juices up ‘SportsCenter’ campaign

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11/28/05
SportsBusiness Journal: ISC offers advertisers access to its customers through new mag

Continuing to move off the track with some of its marketing inventory, International Speedway Corp. is launching “Racing One,” a NASCAR lifestyle magazine. The premiere issue will hit next summer and be mailed to 250,000 names fro ...

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11/28/05
SportsBusiness Journal: Properties look for an opening

There are as many world-class regattas in China as there are 4,000-mile-long walls elsewhere in the world. Still, Scott MacLeod, a former sailor for the U.S. national team now at the helm of Force10 Marketing, hears a constant chorus from the corporate marketers who pour dollars into sailin ...

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11/21/05
SportsBusiness Journal: Ameriquest adds big Busch deal to portfolio

Ameriquest Mortgage, one of the country’s largest mortgage lenders to consumers with checkered credit, will become a primary sponsor of Roush Racing’s Busch Series teams, adding that deal to a pricey portfolio that has expanded over the past two years from virtually nothing to some of t ...

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11/14/05
SportsBusiness Journal: Dew Films not ‘limited’ to action sports

We are not accustomed to seeing the name of a sponsorship marketer appearing in film credits, so when John Galloway from Pepsi appeared in a credit for the forthcoming movie, “First Descent,” it elicited a triple take. Sure enou ...

Tags: Marketing and Sponsorship, PepsiCo

11/14/05
SportsBusiness Journal: Lowe’s repairs sponsorship hole for the NCAA

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11/14/05
SportsBusiness Journal: Thanksgiving brings a bountiful harvest of NFL sponsor activation

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11/07/05
SportsBusiness Journal: Samsung pulls out the big guns in NFL sponsorship debut

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