About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Bucks Win NBA Team Retailer Of The Year Award For First Time

Published in SportsBusiness Daily on 01 / 16 / 17

The Bucks today at the NBA's annual Team Retail Summit & Product Expo in Las Vegas were awarded the league's Team Retailer of the Year award for the '15-16 season. Last season, the Bucks completely renovated all of their arena retail locations at BMO Harris Bradley Center, including the rebrandi...

Read More

More Stories by this Author

05/19/08
SportsBusiness Journal: State Farm toys with Torre’s West Coast state of mind in ad

Dodgers manager Joe Torre joins State Farm Insurance’s growing cast of athlete and personality endorsers. You can add Los Angeles Dodgers manager Joe Torre to the expanding list of properties, athlet ...

Tags: Marketing and Sponsorship

05/12/08
SportsBusiness Journal: Nets add 6 founding partners for Barclays

The Nets have more than 100 million reasons to stay on course and move to Brooklyn. While the organization’s Barclays Center project is mired in legal delays and reports surfaced recently that New Jersey officials were making a run to have the team move to the Prudential Center in Newar ...

Tags: NBA, Brooklyn Nets

05/12/08
SportsBusiness Journal: NFL alumni toast days when league counted in millions, not billio ...

It was a mishmash of a 20th high school reunion and a wedding between families large enough to make a caterer sigh. Call it “My Big Fat NFL Reunion.” The recent gathering of 150 former NFL employees was held at a Manhattan steak house about halfway between the league’s headquarters at ...

Tags: Marketing and Sponsorship

05/12/08
SportsBusiness Journal: Right Guard returning to sports with NBA

Dial’s Right Guard deodorant brand has signed a multiyear agreement as an NBA corporate sponsor and the company is in the final stages of adding emerging NBA superstar Chris Paul of the New Orleans Hornets as a spokesman. Details on the basketball-themed creative, from Energy BBDO, C ...

05/05/08
SportsBusiness Journal: Gridiron Bash agency seeks investors to stay in business

MSL Sports and Entertainment, the New York-based agency that attempted to create a weekend of entertainment around college football spring games, is seeking investment partners so it can stay in business. Shawn Garrity, president and partner in MSL, said, “We’re a dog with a lot of fig ...

05/05/08
SportsBusiness Journal: The contender

In the same building on Baltimore’s Inner Harbor where Procter & Gamble once manufactured its seminal Ivory soap brand, another company is carefully crafting its own identity. It is here that Under Armour’s 100-person-plus “brand group” is honing, refining and distilling a strategy to t ...

05/05/08
SportsBusiness Journal: All-Star revenue classic

This summer’s MLB All-Star Game in New York will be the highest grossing event in the long history of the midsummer classic, thanks to the fact that the game will be played in the country’s largest market during the final year at Yankee Stadium. This year’s festivities will be drawn out ...

04/28/08
SportsBusiness Journal: NFL packaging Friday TV show for Super Bowl

The NFL is packaging a 60- to 90-minute TV show that it plans to air on the Friday before the Super Bowl. The live program will be produced from the Super Bowl’s host city — Tampa in 2009 — by the broadcaster that holds the rights to the Super Bowl, and will be set up as an awards show for some ...

04/21/08
SportsBusiness Journal: Nike bucks trend of ‘uninspired’ U.S. market

The Foot Locker store adjacent to Madison Square Garden wasn’t very crowded on a recent April evening. In fact, the store clerks easily outnumbered customers, and the in-store displays were mostly dedicated to clearance items. The three most represented “brands” at the store, which sits ...

04/21/08
SportsBusiness Journal: The Nike revolution: Still running

The domestic athletic footwear category is stalled like a marathoner with a bad ankle. The most optimistic projections are forecasting a flat market for 2008. Like virtually all their retail brethren, sports specialty stores like Foot Locker, Sports Authority and Dick’s Sporting Goods t ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug