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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Signs QB Marcus Mariota To Autograph Trading-Card Deal

Published in SportsBusiness Daily on 03 / 30 / 15

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

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SportsBusiness Journal: Cardinals get Insight for stadium sponsorship

Information technology systems provider Insight Enterprises has signed on as the first founding partner for the Arizona Cardinals’ new $355 million multipurpose stadium, scheduled to open next summer. Team officials declined to discuss specific terms of their initial founding sponsor. I ...

Tags: Arizona Cardinals, Football, Marketing and Sponsorship

SportsBusiness Journal: MVPs shoot for moon in new Pepsi spot

MLB corporate sponsor Pepsi’s first baseball-themed ad of the season will employ new endorsers Alex Rodriguez and Vladimir Guerrero. The ad will break in May, with the start of Fox’s national Saturday afternoon MLB schedule. The Angels’ Vladimir Guer ...

Tags: Baseball, BBDO WorldWide, Fox, Marketing and Sponsorship, MLB, NASCAR, PepsiCo

SportsBusiness Journal: Minor expansion: MLB adds 122 ballparks to all-star voting

Major League Baseball is expanding its All-Star Game balloting for the July 12 event at Detroit’s Comerica Park to include a total of 122 Class AAA, Class AA and Class A minor league teams from April 21 through June 27. Such a ...

Tags: Football, Marketing and Sponsorship, MLB, NCAA, Reebok

SportsBusiness Journal: Sox star Damon quickly grows into advertiser fave

We’re not sure what has surprised us more — the Boston Red Sox’s unprecedented 0-3 comeback in last year’s American League Championship Series, or the fact that Red Sox center fielder Johnny Damon has emerged as the most visible ...

Tags: Boston Red Sox, DHL, Electronic Arts, ESPN, Marketing and Sponsorship, NFL, Philadelphia Eagles, Sprint Corp.

SportsBusiness Journal: USA Today, 7-Eleven flip over NBA coins

The first national newspaper promotion using collectible sports medallions is the centerpiece of a bevy of marketing programs tied to the NBA playoffs, which begin Saturday. USA Today and the league are supporting with media valued at $2.5 million. ...

Tags: Basketball, Marketing and Sponsorship, McDonald's Corp., NFL, USA Today Sports

SportsBusiness Journal: Emirates Airlines books top sponsorship with NTRA

Emirates Airlines has signed a three-year sponsorship deal with the National Thoroughbred Racing Association. Financial terms were not disclosed, but the deal makes the Dubai-based air carrier one of the NTRA’s top sponsors, along with Dodge. The package includes title sponsorship to ...

Tags: ABC, ESPN, Horse Racing, Marketing and Sponsorship, NBC, NTRA

SportsBusiness Journal: Cosmetic appeal: O’s sign Cover Girl

Procter & Gamble’s Cover Girl brand has signed a sponsorship deal with the Baltimore Orioles, a rare foray by a cosmetics marketer into male team sports. Baltimore gave out the “perfect lip color for Orioles fans” last week. Activation ...

Tags: Baltimore Orioles, Basketball, Marketing and Sponsorship

SportsBusiness Journal: XM loads up on teams to back MLB deal

XM Satellite Radio is leveraging its 11-year, $650 million MLB rights deal with as many as 10 team deals and hopes to eventually land a dozen teams this year. A new XM Satellite Radio ad depicts fans from teams the company is sponsoring, plus endorser ...

Tags: Baltimore Orioles, Basketball, Best Buy, Boston Red Sox, Chicago White Sox, Los Angeles Angels, Los Angeles Dodgers, Marketing Arm, Marketing and Sponsorship, Millsport LLC, MLB, New York Mets, New York Yankees, Philadelphia Phillies, San Francisco Giants, Wal-Mart Stores Inc.

SportsBusiness Journal: NBA TV muscles up for free preview, playoffs

With the playoffs imminent and a two-week free preview of NBA TV scheduled for later this month, the league is breaking an extensive ad campaign for its in-house TV network this week across its network and cable asset media. NBA stars (from left) Sh ...

Tags: ABC, Basketball, Comcast Corp., ESPN, Marketing and Sponsorship, NBA

SportsBusiness Journal: Gatorade will pour it on for summer promo

Gatorade is combining its numerous athletes and sports properties for a summer-long promotion that will be splashed across 1.5 billion bottles of the market-leading isotonic beverage. With the new marketing program, called “It’s In The Cooler,” Gatorade is leveraging its most ubiquitous ...

Tags: Marketing and Sponsorship

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