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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Poll: Millennials already distrusted NFL

Published in SportsBusiness Journal on 09 / 15 / 14

Even before the Ray Rice domestic abuse case ascended to the top of America’s news consciousness, one market researcher had data that he says shows the image of the NFL has already started to erode. {podcast} SBJ Podcast: NFL writer Daniel Kaplan and Executive Editor Abraham Madkour...

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Tags: Leagues and Governing Bodies

More Stories by this Author

05/17/04
SportsBusiness Journal: Cup race marks shipper DHL’s return

Express carrier DHL is coming out of the shadows after a long period of marketing dormancy in the United States, taking title to a NASCAR Nextel Cup Series race June 20 at Michigan International Speedway. What had been known as the Sirius 400 will be rechristened the DHL 400. Sirius Sat ...

Tags: DHL, FedEx Corp., Formula One, Fox, Marketing and Sponsorship, Motorsports, NASCAR, NFL, UPS

05/10/04
SportsBusiness Journal: Price is SI’s first marketing chief

Jeff Price has been named the first chief marketing officer in Sports Illustrated’s 50-year history. Price The former NBA, Gatorade and MasterCard marketer has been the magazine’s executive director of marketing since 2002. Price tak ...

Tags: Time Warner

05/10/04
SportsBusiness Journal: More changes for NFL ranks

Change remains the only constant within NFL marketing circles as vice president of corporate sponsorship Steve Phelps, one of the league’s most tenured and senior marketing executives, has resigned. Phelps will join Casey Wasserman’s Wasserman Media Group in June as executive vice presid ...

Tags: AFL, Envision, Football, NFL, Philadelphia Eagles, This Week's Issue

05/03/04
SportsBusiness Journal: Sponsors buy into World Cup of Hockey

Fourteen North American and seven European companies have bought sponsorship packages for this summer’s World Cup of Hockey tournament. All are looking to borrow some of the equity from a competition that will see the game’s best players compete in an eight-team tournament at seven European ...

Tags: Anheuser-Busch Cos., ESPN, Frito-Lay, Hockey, IMG, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, Molson Breweries, NHL, PepsiCo, Reebok

05/03/04
SportsBusiness Journal: EA, Players Inc. near major deal

Editor's note: This story is revised from the print edition. Players Inc., the marketing and licensing subsidiary of the NFLPA, is close to a billion-dollar deal that will grant NFL player rights to sports video game king Electronic Arts for the next four years. The magnitude of the ...

Tags: Baseball, Collegiate Licensing Co., Electronic Arts, Football, Marketing and Sponsorship, MLB, NFL, Players Inc.

05/03/04
SportsBusiness Journal: Combined TV rights for horse racing?

With the race for the Triple Crown under way and the TV rights agreements for thoroughbred racing’s top honors set to expire after the 2005 races, considerable chatter has been generated recently about combining rights sold b ...

Tags: ABC, Baltimore Ravens, Boston Celtics, Churchill Downs Inc., EA Sports Edge, ESPN, Hockey, Marketing and Sponsorship, NFL, NTRA, Reebok

05/03/04
SportsBusiness Journal: Reebok, NFL near 10-year renewal deal

Reebok has agreed to the terms of a deal that would preserve its exclusive NFL on-field uniform rights through the 2014 Super Bowl. Sources said that while the 10-year deal, which also includes sideline apparel rights, was not finished, it was expected to be completed within a month or so, ...

Tags: Basketball, Foot Locker, Football, Hockey, Marketing and Sponsorship, NBA, NFL, NHL, Quaker Oats, Reebok, Visa

04/19/04
SportsBusiness Journal: NHLturns Cup into promotional gold

Even for a traveler accustomed to logging 100,000 miles a year, this is a busy time for the Stanley Cup. Between now and the end of the NHL playoffs sometime in June, hockey’s championship chalice will visit 20 to 25 cities, with numerous stops in each town. It will be the guest of honor a ...

Tags: Basketball, BBDO WorldWide, Colorado Avalanche, Detroit Red Wings, ESPN, Football, Hockey, Marketing and Sponsorship, MasterCard International Inc., McCann-Erickson Worldwide Inc., Montreal Canadiens, NBA, New York Rangers, NFL, NHL, Pittsburgh Penguins

04/19/04
SportsBusiness Journal: Pepsi, Cowboys near deal for renewal

The Dallas Cowboys are close to signing sponsorship renewals with Pepsi and Dr Pepper, and the Pepsi renewal alone would represent one of the largest beverage sponsorships in sports. Sources said the Pepsi deal was an 11-year contract averaging $3 million a year and was all but complete. T ...

Tags: AFL, Basketball, Cincinnati Bengals, Colorado Avalanche, Dallas Cowboys, Denver Nuggets, Football, Ford Motor Co., Hockey, MillerCoors, National Lacrosse League, PepsiCo, San Diego Chargers, This Week's Issue, Verizon

04/12/04
SportsBusiness Journal: Wal-Mart back for MLB All-Star game

Wal-Mart, the nation’s biggest corporation, will be the exclusive retail home of balloting for Major League Baseball’s All-Star Game on July 13 in Houston. Wal-Mart receives All-Star balloting in its 3,400 U.S. locations via a pass-through arrangement with Pepsi, an MLB corporat ...

Tags: Baseball, Marketing and Sponsorship, MLB, PepsiCo, Subway, Wal-Mart Stores Inc.

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