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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

What A Catch: Giants' Odell Beckham Jr. Leads NFLPI's List Of Rising Stars

Published in SportsBusiness Daily on 01 / 28 / 15

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im...

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Tags: Marketing and Sponsorship, NFL

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SportsBusiness Journal: Steeg's Super Bowl detail is done

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Tags: ESPN, Football, Miami Dolphins, New England Patriots, NFL, Other News, Philadelphia Eagles, San Diego Chargers, USA Today Sports

SportsBusiness Journal: NFL eyes sponsors with next TV deal

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Tags: Anheuser-Busch Cos., Boston Red Sox, Coors Brewing Co., ESPN, Football, Fox, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MillerCoors, New England Patriots, NFL, Philadelphia Eagles, Reebok, SportsLine.com, Subway, Time Warner

SportsBusiness Journal: Visa's NASCAR promo coming back

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Tags: Marketing and Sponsorship, Motorsports, NASCAR, Visa

SportsBusiness Journal: Ameriquest adding NHRA deals

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Tags: Ameriquest Mortgage, Anheuser-Busch Cos., Marketing and Sponsorship, MLB, NASCAR, NFL, NHRA

SportsBusiness Journal: Conover Tuttle buys N.C. agency

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Tags: NTRA, PGA Tour, This Week's Issue

SportsBusiness Journal: Super chance for a blockbuster

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Tags: 20th Century Fox, ABC, Anheuser-Busch Cos., BBDO WorldWide, CBS Broadcasting Inc., DreamWorks SKG, Football, Fox, NFL, In-Depth, Time Warner, Universal MCA Studios, Walt Disney Co.

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Tags: Alltel, Football, Jacksonville Jaguars, Marketing and Sponsorship, MasterCard International Inc., MLS, NBA, NFL, NHL, Philadelphia Eagles

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Tags: Foot Locker, Football, NFL, In-Depth

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Tags: Cleveland Browns, Football, Green Bay Packers, Jacksonville Jaguars, New England Patriots, NFL, In-Depth

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Tags: Octagon Group, This Week's Issue

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