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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Longtime Sports Exec Geoff Reiss Set To Become AOL GM Of Sports

Published in SportsBusiness Daily on 03 / 01 / 17

Veteran sports exec GEOFF REISS has joined Verizon’s AOL unit as GM of Sports. Reiss helped start Starwave in the early '90s, which led to the creation and launch of ESPN.com. Those roots led to his latest gig -- AOL Chair & CEO TIM ARMSTRONG , who recruited Reiss, was a Starwave co-fou...

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Tags: People and Pop Culture

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Tags: Marketing and Sponsorship

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Tags: Marketing and Sponsorship

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