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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Duck Hunting: Panini Inks Exclusive Trading Card Deal With Univ. Of Oregon

Published in SportsBusiness Daily on 12 / 15 / 14

Panini has signed the Univ. of Oregon to an exclusive multi-year deal, under which the trading-card giant will have cards with famous Duck alumni at retail in April. With the deal, executed by Oregon licensing agent Fermata Partners, the school becomes the latest of more than 200 schools with an ex...

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Tags: Marketing and Sponsorship, Panini

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