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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Dodgers asking $12 million a year for naming rights to field

Published in SportsBusiness Journal on 07 / 17 / 17

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Industry wonders whether an AFL comeback can be a winner

As the Arena Football League puts itself on the shelf for at least a year, the question of its relaunch is one many are asking. “I don’t know how any sports property could go away for a year and come back unless the world changes drastically,” said Bob Reif , whose Audible Marketing ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: New Orleans Arena job goes to Octagon

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SportsBusiness Journal: Dolphins tempting Kantarian

Since October, the rumor most rapidly circulating at sports properties, agencies and the brands supporting them was that New Jersey Nets Sports & Entertainment President and CEO Brett Yormark was taking the same job with the Miami Dolphins. But with the year drawing to a close, the fog ...

SportsBusiness Journal: SoBe Lizards draw this year’s dance partners from the NFL

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Pols who make naming-rights deal the villain are striking out

It’s hard to say who the bigger designated villain is today when it comes to New York sports: reliable receiver turned misanthropic marksman Plaxico Burress , or Citibank , with the naming-rights deal that splashed its brand across the New York Mets’ new stadium for the next ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Reebok finds ‘lost’ promo for Winter Classic

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SportsBusiness Journal: Saints offer layaway option for season tix

Sports executives these days discuss the economy more than they discuss their team’s on-field performance, and sports sponsorship sales are under increasing pressure. So in what might be described as a back-to-the-future marketing move, the New Orleans Saints are allowing fans to buy se ...

SportsBusiness Journal: NFL to miss revenue goal by at least $50M

The NFL will fall at least $50 million short of projected revenue for this fiscal year, due both to the league’s aggressive goals and a sagging economy. “We set an ambitious forecast,” said NFL spokesman Brian McCarthy. Without commenting directly on the figure, which som ...

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SportsBusiness Journal: NFL pours a double from Diageo’s ranks

For the past 17 months, the NFL’s sales and marketing has been headed by Mark Waller, a British expat who once plied his marketing trade at Diageo. So perhaps it should come as no surprise that the NFL’s new head of international business is another Brit who comes to the NFL fro ...

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