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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Signs QB Marcus Mariota To Autograph Trading-Card Deal

Published in SportsBusiness Daily on 03 / 30 / 15

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

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SportsBusiness Journal: American Sporting Goods adds And 1 to its lineup

Irvine, Calif.-based American Sporting Goods added another sneaker nameplate to its stable of athletic footwear brands last week with the purchase of basketball apparel and footwear company And 1. Terms could not be learned. And 1 CEO Seth Berger will now report to ASG Chief Executive Offic ...

Tags: And 1, ESPN, NBA, Other News, Russell Corp.

SportsBusiness Journal: Retired players still scoring in the latest Sports QScores

Retired athletes continue to pervade the public consciousness, at least when it comes to QScores. In the most recent Sports QScores, the only athlete under 35 to make the top 10 was Tiger Woods. Without Woods, the average age o ...

Tags: Boston Bruins, Marketing and Sponsorship, NASCAR, NBA, NFL, Russell Corp., SME Design Inc.

SportsBusiness Journal: GM renews with NFL, secures a role in Detroit Super Bowl

General Motors has agreed to terms to extend its NFL corporate sponsorship, a development that will ensure that GM vehicles are on the sideline and awarded to the MVP of next year’s Super Bowl XL at Ford Field in Detroit. Sour ...

Tags: CBSSN, Football, IMG, Marketing and Sponsorship, MasterCard International Inc., MLB, Nextel, NFL, Tennis, YES Network

SportsBusiness Journal: Mix Tape Tour a slam dunk with sponsors

While rumors continue to swirl about the sale of And 1, the 12-year-old basketball sneaker and apparel company has had no problems selling sponsorships for its Mix Tape Tour, the sixth iteration of the streetball festival that tips off in Oakland on June 10 and runs through 30 cities, finis ...

Tags: Adidas, And 1, ESPN, Marketing and Sponsorship

SportsBusiness Journal: Burger King agrees to NFL deal

Burger King has agreed to terms with the NFL on a potentially multiyear deal to become a sponsor in the league’s long-vacant quick-service restaurant category. Sources said the deal, unsigned as of press time, was being positioned by the league as a one-year, youth-focused promotional deal ...

Tags: ABC, Burger King Corp., Football, Marketing and Sponsorship, NASCAR, NFL

SportsBusiness Journal: Non-retailer Adidas opening another store

Adidas was scheduled to open its fifth “Sport Performance” store in the United States last Saturday, with an opening in lower Manhattan the latest in a retail push that has seen it unveil 10 concept stores in the United States in recent years and more than 25 globally. The 29,500-square-foo ...

Tags: Adidas, Marketing and Sponsorship

SportsBusiness Journal: Octagon and LPGA working on a Mia Hamm golf tourney

Octagon and the LPGA are developing a golf tournament for spring 2006 that would have soccer star Mia Hamm’s name as part of the event’s overall moniker. A site has yet to be selected, but Octagon has guarantees of television time ...

Tags: Ameriquest Mortgage, Arizona Cardinals, CBS Broadcasting Inc., Electronic Arts, ESPN, Golf, LPGA, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, MLB, MLS, NFL, NHRA, Octagon Group, PepsiCo, Philadelphia Eagles, San Francisco 49ers

SportsBusiness Journal: Ravens tie their ‘young brand’ to Coke in deal through 2011

The Baltimore Ravens have poured Pepsi since they moved to Baltimore from Cleveland in 1996. Henceforth, they will be a Coke team. NFL marketing sources said Coke has agreed to terms on a deal worth in the low seven figures an ...

Tags: Baltimore Ravens, Boston Red Sox, Football, Marketing and Sponsorship, NBA, PepsiCo, SFX, Spalding, Sports Illustrated

SportsBusiness Journal: Visa gives up the Crown

After nearly 10 years as one of thoroughbred racing’s biggest backers, Visa is walking away from its sponsorship of the Triple Crown, choosing to extend only its agreement with Churchill Downs and the Kentucky Derby. Visa plans to extend only its dea ...

Tags: Churchill Downs Inc., Horse Racing, IMG, Marketing and Sponsorship, MBNA America Bank, Visa

SportsBusiness Journal: Buying blue: Dodgers on record sponsor pace

Even before the Los Angeles Dodgers sprinted out to an impressive April record, the team was already on its way to its best sponsorship year ever, with revenue up 40 percent. Team executives hope total revenue could increase by as much as 45 percent to 50 percent by season’s end. A ...

Tags: Ameriquest Mortgage, Baseball, DHL, Los Angeles Dodgers, Marketing and Sponsorship

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