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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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MLB VP/National Sales Chris Marciani Leaving As New Administration Gets Set To Take Over

Published in SportsBusiness Daily on 12 / 19 / 14

MLB VP/National Sales CHRIS MARCIANI  has quietly exited MLB, in what will likely be the first in a series of departures at MLB HQ under the new administration of Commissioner-elect ROB MANFRED and President of Business & Media BOB BOWMAN . Marciani, who was responsible for new bu...

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Tags: People and Pop Culture, MLB

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SportsBusiness Journal: Planning a Super Bowl splash

Motorola is aggressively stepping up its presence marketing in the Super Bowl host city this year, aiming to be the most visible NFL corporate patron in what will be a very marketing-saturated city of Jacksonville by the first week of February. “It’s going to be difficult for anyone in Jacks ...

Tags: Alltel, Football, Jacksonville Jaguars, Marketing and Sponsorship, NFL

SportsBusiness Journal: Pepsi reloads on MLB endorsers

In what will likely be his most significant deal since joining the New York Yankees last year, Alex Rodriguez is close to signing a one-year endorsement pact with Pepsi. The deal, which sources pegged in the low to mid-six figures ...

Tags: AFL, Anheuser-Busch Cos., Baseball, FedEx Corp., Football, Fox, Los Angeles Angels, Marketing and Sponsorship, Momentum IMC, NASCAR, NBC, New York Yankees, NFL, PepsiCo, UPS, Verizon

SportsBusiness Journal: Hoop-It-Up returns

Hoop-It-Up is looking to take another shot. The seminal grassroots three-on-three basketball tour is relaunching under new management and hopes to stage 40 to 50 events this year, after holding only 15 tournaments in 2004. Crestline Sports sees its inve ...

Tags: Foot Locker, Host Communications Inc., This Week's Issue

SportsBusiness Journal: Super Bowl apparel sales may heat up

The average temperature in Jacksonville in February is 55 degrees, pretty cool compared with Super Bowl sites of the past few years. And that could provide a chance to generate licensed apparel sales around Super Bowl XXXIX. Consumers will see more outerwear, fleece and jogging suits bearing ...

Tags: Baseball, Boston Red Sox, Football, NFL, Reebok, This Week's Issue, VF Corp.

SportsBusiness Journal: Sports Spots: "Balancing Act"

• Client: New Balance • Agency: Boathouse, Needham, Mass. • Principals: For New Balance: Jim Tompkins, president and chief operating officer; and Paul Heffernan, executive vice president, global marketing design and development. For Boathouse Inc.: Jay Durante (account) a ...

Tags: CBS Broadcasting Inc., Sports Spots

SportsBusiness Journal: Sprint-Nextel deal examined

There are more questions than answers about the effect of last week’s Sprint-Nextel merger on the sports business, as the $35 billion deal combined Nextel, largely a business brand, with Sprint, which has more of a consumer focus. What isn’t in focus is the future of the two brands’ sports ...

Tags: Football, Hockey, Motorsports, NASCAR, Nextel, NFL, NHL, Octagon Group, Sprint Corp., This Week's Issue

SportsBusiness Journal: Millsport has a comeback year

Winning the sports and entertainment agency of record assignment for XM Satellite Radio completed a stellar year for Millsport and represented a bounceback for the firm that merged with fellow Omnicom shop The Marketing Arm earlier ...

Tags: Baseball, Basketball, Boston Red Sox, CBS Broadcasting Inc., Citizens Bank, ESPN, IMG, Marketing and Sponsorship, Millsport LLC, MLB, Motorsports, NASCAR, NBA, Octagon Group, Philadelphia Phillies, Reebok, Visa

SportsBusiness Journal: Exclusive EA deal jolts category

In the wake of the NFL and NFLPA’s decision to grant Electronic Arts an exclusive five-year license to develop and publish football video games, industry observers were scratching their heads as to the value of the deal for the market leader in the video category. ...

Tags: Electronic Arts, ESPN, FIFA, Football, Marketing and Sponsorship, NBA, NFL, PGA Tour, Reebok

SportsBusiness Journal: Sports Spots: "Fanfare for the Common Man"

• Client: MasterCard • Agency: McCann-Erickson, New York • Principals: For MasterCard: Amy Fuller, vice president, branding; and Valerie Otto, vice president, branding. For McCann-Erickson: Joyce King Thomas, executive vice president, chief creative officer; and Eric Go ...

Tags: MasterCard International Inc., Sports Spots

SportsBusiness Journal: Sports Spots:

• Client: Visual Concepts, San Rafael, Calif., the licensee for ESPN-branded video games • Agency: RDA, New York • Principals: For Visual Concepts: Steve Raab, senior vice president, marketing; and David DePaulis, senior marketing manager. For RDA: Dave Rogan, cre ...

Tags: ABC, ESPN, Fox, Sports Spots

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