About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

05/10/04
SportsBusiness Journal: More changes for NFL ranks

Change remains the only constant within NFL marketing circles as vice president of corporate sponsorship Steve Phelps, one of the league’s most tenured and senior marketing executives, has resigned. Phelps will join Casey Wasserman’s Wasserman Media Group in June as executive vice presid ...

Tags: AFL, Envision, Football, NFL, Philadelphia Eagles, This Week's Issue

05/03/04
SportsBusiness Journal: Sponsors buy into World Cup of Hockey

Fourteen North American and seven European companies have bought sponsorship packages for this summer’s World Cup of Hockey tournament. All are looking to borrow some of the equity from a competition that will see the game’s best players compete in an eight-team tournament at seven European ...

Tags: Anheuser-Busch Cos., ESPN, Frito-Lay, Hockey, IMG, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, Molson Breweries, NHL, PepsiCo, Reebok

05/03/04
SportsBusiness Journal: EA, Players Inc. near major deal

Editor's note: This story is revised from the print edition. Players Inc., the marketing and licensing subsidiary of the NFLPA, is close to a billion-dollar deal that will grant NFL player rights to sports video game king Electronic Arts for the next four years. The magnitude of the ...

Tags: Baseball, Collegiate Licensing Co., Electronic Arts, Football, Marketing and Sponsorship, MLB, NFL, Players Inc.

05/03/04
SportsBusiness Journal: Combined TV rights for horse racing?

With the race for the Triple Crown under way and the TV rights agreements for thoroughbred racing’s top honors set to expire after the 2005 races, considerable chatter has been generated recently about combining rights sold b ...

Tags: ABC, Baltimore Ravens, Boston Celtics, Churchill Downs Inc., EA Sports Edge, ESPN, Hockey, Marketing and Sponsorship, NFL, NTRA, Reebok

05/03/04
SportsBusiness Journal: Reebok, NFL near 10-year renewal deal

Reebok has agreed to the terms of a deal that would preserve its exclusive NFL on-field uniform rights through the 2014 Super Bowl. Sources said that while the 10-year deal, which also includes sideline apparel rights, was not finished, it was expected to be completed within a month or so, ...

Tags: Basketball, Foot Locker, Football, Hockey, Marketing and Sponsorship, NBA, NFL, NHL, Quaker Oats, Reebok, Visa

04/19/04
SportsBusiness Journal: NHLturns Cup into promotional gold

Even for a traveler accustomed to logging 100,000 miles a year, this is a busy time for the Stanley Cup. Between now and the end of the NHL playoffs sometime in June, hockey’s championship chalice will visit 20 to 25 cities, with numerous stops in each town. It will be the guest of honor a ...

Tags: Basketball, BBDO WorldWide, Colorado Avalanche, Detroit Red Wings, ESPN, Football, Hockey, Marketing and Sponsorship, MasterCard International Inc., McCann-Erickson Worldwide Inc., Montreal Canadiens, NBA, New York Rangers, NFL, NHL, Pittsburgh Penguins

04/19/04
SportsBusiness Journal: Pepsi, Cowboys near deal for renewal

The Dallas Cowboys are close to signing sponsorship renewals with Pepsi and Dr Pepper, and the Pepsi renewal alone would represent one of the largest beverage sponsorships in sports. Sources said the Pepsi deal was an 11-year contract averaging $3 million a year and was all but complete. T ...

Tags: AFL, Basketball, Cincinnati Bengals, Colorado Avalanche, Dallas Cowboys, Denver Nuggets, Football, Ford Motor Co., Hockey, MillerCoors, National Lacrosse League, PepsiCo, San Diego Chargers, This Week's Issue, Verizon

04/12/04
SportsBusiness Journal: Wal-Mart back for MLB All-Star game

Wal-Mart, the nation’s biggest corporation, will be the exclusive retail home of balloting for Major League Baseball’s All-Star Game on July 13 in Houston. Wal-Mart receives All-Star balloting in its 3,400 U.S. locations via a pass-through arrangement with Pepsi, an MLB corporat ...

Tags: Baseball, Marketing and Sponsorship, MLB, PepsiCo, Subway, Wal-Mart Stores Inc.

04/12/04
SportsBusiness Journal: NBA gets out the hardware for postseason

With the NBA playoffs opening Saturday, the league is unveiling early marketing support from some of its corporate sponsors, along with a new stylized logo for the NBA Finals. All this seems to be underwriting a new level of visibility for the NBA’s championship trophy. The NBA’s champi ...

Tags: Basketball, Foot Locker, Marketing and Sponsorship, MTV, NBA, NHL, Spalding, Sports Illustrated

04/05/04
SportsBusiness Journal: Sun’s up for the NHL playoffs

NHL corporate sponsor Sun Microsystems will debut some NHL-themed advertising during the Stanley Cup playoffs. The question for the league is whether it marks a setting Sun. Sun spot: The NHL sponsor shows off its link to nhl.com in the new ad. ...

Tags: Baseball, Hockey, Marketing and Sponsorship, MLB, NHL, Sun Microsystems Inc.

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