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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Take the pair: Simms, Esiason line up for Investors Bank

Published in SportsBusiness Journal on 05 / 15 / 17

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/08/08
SportsBusiness Journal: Saints offer layaway option for season tix

Sports executives these days discuss the economy more than they discuss their team’s on-field performance, and sports sponsorship sales are under increasing pressure. So in what might be described as a back-to-the-future marketing move, the New Orleans Saints are allowing fans to buy se ...

12/08/08
SportsBusiness Journal: NFL to miss revenue goal by at least $50M

The NFL will fall at least $50 million short of projected revenue for this fiscal year, due both to the league’s aggressive goals and a sagging economy. “We set an ambitious forecast,” said NFL spokesman Brian McCarthy. Without commenting directly on the figure, which som ...

12/01/08
SportsBusiness Journal: Sports brands unwrap big push for holiday sales

After a substandard 2007 holiday shopping period, retailers are staring at a 2008 that looks even worse, and one that comes at the end of a year that included bankruptcy filings from such familiar merchants as Circuit City, Linens ’n Things, and Steve & Barry’s. At least on ...

12/01/08
SportsBusiness Journal: NFL pours a double from Diageo’s ranks

For the past 17 months, the NFL’s sales and marketing has been headed by Mark Waller, a British expat who once plied his marketing trade at Diageo. So perhaps it should come as no surprise that the NFL’s new head of international business is another Brit who comes to the NFL fro ...

12/01/08
SportsBusiness Journal: Agencies buckle up for an uncertain 2009

Bob Basche has been in the agency business for more than 25 years, but he’s never seen a landscape as bleak as the one in front of him. Accordingly, the Millsport chairman adopted his best characterization of Franklin Roosevelt when asked about how anyone running a sports agency is ha ...

12/01/08
SportsBusiness Journal: SI’s Sportsman of the Year event attracts trio of lead sponsors

We keep hearing about a “flight to quality” among brands seeking or maintaining sports affiliations and wondering if it’s a wish or reality. Well, one sports icon is still attracting sponsorship dollars — Sports Illustrated ’s annual Sportsman of the Year issue. Liberty Mutual , Ver ...

Tags: Marketing and Sponsorship

11/17/08
SportsBusiness Journal: Pepsi names veteran Dubiel head of sports marketing

Pepsi’s new vice president of sports marketing is Jeff Dubiel, a marketing veteran of the $39.5 billion beverage and snack food giant. Dubiel has held the title of vice president of premium beverages since 2006, and comes to the company’s sports division after stints at SoBe and t ...

11/17/08
SportsBusiness Journal: KFC to ‘wing’ it with NFL playoff sponsorship

Given the economic morass that is the topic du jour at every industry gathering these days, we haven’t heard much about new sponsorship sales of any consequence. That’s especially true from the NFL, but we are sure there’s enough to keep them occupied, especially with a GM ...

Tags: Marketing and Sponsorship

11/17/08
SportsBusiness Journal: Rays’ Web site racks up exposure

The brand receiving the most exposure during the recently completed World Series broadcast wasn’t an MLB sponsor, nor was it a Fox advertiser; it was the Tampa Bay Rays’ Web site, Raysbaseball.com, according to a brand-exposure study from Repucom. Founded in Australia in 2004, ...

11/10/08
SportsBusiness Journal: WBC expects higher ticket, retail sales numbers

The sales cycle for the 2009 World Baseball Classic is in full gear, with marked increases expected across all major revenue streams for the international tournament’s second edition. Ticket sales have started for the 2009 event, set for March 5-23, with random drawings for the g ...

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