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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Fitness, sports in flux

Published in SportsBusiness Journal on 08 / 29 / 16

Editor’s note: This story is updated from the print edition. Walking, running and jogging remain America’s most popular fitness activities, but despite their popularity, all have been in decline over the past three years, according to the Sports & Fitness Industry As...

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Tags: Research and Ratings

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Tags: In-Depth

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