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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Pepsi Puts Emoji-Themed Spin On Yankees' Cap Giveaway

Published in SportsBusiness Daily on 06 / 29 / 16

Cap night at a baseball park is one of the oldest promotions in sports. However, tonight’s version at Yankee Stadium has an update: it is also PepsiMoji night. Pepsi is continuing to integrate its emoji-filled summer marketing campaign tonight in the Bronx, as the first 18,000 fans get Yankees...

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10/01/07
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Tags: In-Depth

09/24/07
SportsBusiness Journal: Pepsi waters down Cubs ad; Bigelow pours it on for green tea

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Tags: Baseball, Football, Marketing and Sponsorship

09/24/07
SportsBusiness Journal: Continental leads NYC Marathon renewal pack

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09/24/07
SportsBusiness Journal: NFL marketer Baird leaving league post in December

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09/24/07
SportsBusiness Journal: AFL, thinking globally, will re-sign Baker

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09/24/07
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09/17/07
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Tags: Marketing and Sponsorship

09/17/07
SportsBusiness Journal: UFL names Huyghue first commissioner

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