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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Alex Ovechkin Becomes First NHLer To Get Memorabilia Deal With Fanatics Authentic

Published in SportsBusiness Daily on 02 / 27 / 15

Capitals RW Alex Ovechkin has signed an exclusive memorabilia deal with Fanatics Authentic, becoming the first NHLer to sign such a deal with the company. Other Fanatics memorabilia exclusives include Broncos QB Peyton Manning, Pro Football HOFer Jim Brown, Rangers 1B Prince Fielder, Red Sox DH Davi...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/18/05
SportsBusiness Journal: Emirates Airlines books top sponsorship with NTRA

Emirates Airlines has signed a three-year sponsorship deal with the National Thoroughbred Racing Association. Financial terms were not disclosed, but the deal makes the Dubai-based air carrier one of the NTRA’s top sponsors, along with Dodge. The package includes title sponsorship to ...

Tags: ABC, ESPN, Horse Racing, Marketing and Sponsorship, NBC, NTRA

04/11/05
SportsBusiness Journal: Cosmetic appeal: O’s sign Cover Girl

Procter & Gamble’s Cover Girl brand has signed a sponsorship deal with the Baltimore Orioles, a rare foray by a cosmetics marketer into male team sports. Baltimore gave out the “perfect lip color for Orioles fans” last week. Activation ...

Tags: Baltimore Orioles, Basketball, Marketing and Sponsorship

04/11/05
SportsBusiness Journal: XM loads up on teams to back MLB deal

XM Satellite Radio is leveraging its 11-year, $650 million MLB rights deal with as many as 10 team deals and hopes to eventually land a dozen teams this year. A new XM Satellite Radio ad depicts fans from teams the company is sponsoring, plus endorser ...

Tags: Baltimore Orioles, Basketball, Best Buy, Boston Red Sox, Chicago White Sox, Los Angeles Angels, Los Angeles Dodgers, Marketing Arm, Marketing and Sponsorship, Millsport LLC, MLB, New York Mets, New York Yankees, Philadelphia Phillies, San Francisco Giants, Wal-Mart Stores Inc.

04/11/05
SportsBusiness Journal: NBA TV muscles up for free preview, playoffs

With the playoffs imminent and a two-week free preview of NBA TV scheduled for later this month, the league is breaking an extensive ad campaign for its in-house TV network this week across its network and cable asset media. NBA stars (from left) Sh ...

Tags: ABC, Basketball, Comcast Corp., ESPN, Marketing and Sponsorship, NBA

04/04/05
SportsBusiness Journal: Gatorade will pour it on for summer promo

Gatorade is combining its numerous athletes and sports properties for a summer-long promotion that will be splashed across 1.5 billion bottles of the market-leading isotonic beverage. With the new marketing program, called “It’s In The Cooler,” Gatorade is leveraging its most ubiquitous ...

Tags: Marketing and Sponsorship

04/04/05
SportsBusiness Journal: ‘More variables’ flavor NFL Web bidding

With the NFL’s Web site celebrating its 10th anniversary on Sunday and the NFL Network of Internet sites now 5 years old, updates on the league’s pending Internet rights deal will be provided as part of the NFL Business Summit for club marketing and Internet executives this week in Detroit, ...

Tags: ABC, CBS Broadcasting Inc., Football, NFL

04/04/05
SportsBusiness Journal: MLS investors see their sport at ‘tipping point’

During a break in an MLS ownership meeting last week at a midtown Manhattan hotel, some of the league’s owners and investors shared their thoughts about the state of MLS as it enters its 10th season. Situated around conference tables, owners representing most of the league traded riposte ...

Tags: MLS, Other News, Soccer

04/04/05
SportsBusiness Journal: Chevy dealers latest to sign for deal at new Frisco stadium

The North Texas Chevrolet Dealers, a consortium of 32 car dealers, has signed on as the fourth “signature” partner of the 117-acre soccer complex in Frisco, Texas, operated by the Hunt Sports Group, joining Baylor Health Care Sy ...

Tags: Atari, AVP, Electronic Arts, FC Dallas, Marketing and Sponsorship, Midway Games Inc., MLS, NBA, Soccer

03/28/05
SportsBusiness Journal: NBA adds PowerBar to sponsor lineup

The NBA is now behind bars. Energy bars, that is, as PowerBar has signed on as a league sponsor. The leading brand in the growing energy bar category is relying on the NBA’s appeal to launch a line of four Triple Threat bars, d ...

Tags: Basketball, DHL, Football, IMG, Marketing and Sponsorship, MBNA America Bank, MLB, NASCAR, NBA, NFL, PowerBar Inc., Reebok

03/28/05
SportsBusiness Journal: State Farm, NCAA reach deal

State Farm Insurance has formally announced its new, three-year NCAA sponsorship deal. State Farm joins Kraft, Monster and The Hartford at the secondary “Corporate Partner” level. The top “Corporate Champion” level is composed of GM (for Pontiac), Coca-Cola and Cingul ...

Tags: Basketball, CBS Broadcasting Inc., Cingular, Colleges, Marketing and Sponsorship, NCAA, State Farm

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