About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Holding Court: NBPA Hosting Players, Sponsors At New Orleans Hotel

Published in SportsBusiness Daily on 02 / 17 / 17

The NBPA for the second consecutive NBA All-Star Weekend has taken over a hotel, rebranding it this year as "One Court" and filling it with both players and sponsors. The Troubador Hotel in New Orleans will serve as home to the union and more than 70 players. Sponsors of "One Court" include Spalding...

Read More

More Stories by this Author

07/28/08
SportsBusiness Journal: Urban league: Country star to help NFL kick off season in NYC

The NFL will kick off its 2008 season in Manhattan’s Columbus Circle on Sept. 4, with Electronic Arts as presenting sponsor. The musical portion of the Kickoff party will include country act Keith Urban and other talent to be determined, starting at 4 p.m. ET and preceding the seas ...

Tags: Marketing and Sponsorship

07/27/08
SportsBusiness Journal: NFL games to debut on Web in U.S.

The NFL will stream 17 regular-season games live this season, marking the first time regular-season action will be broadly streamed in real time in the United States. Starting with the NFL Kickoff game on Thursday, Sept. 4, between the Washington Redskins and New York Giants, the league plans ...

07/21/08
SportsBusiness Journal: Will A-B’s ad dollars still flow?

There was an All-Star Game going on, but in the Fox network suite, NFL Commissioner Roger Goodell and Anheuser-Busch sports marketing and media chief Tony Ponturo were absorbed in conversation with their backs to the field. It was a day after InBev announced a $52 billion a ...

07/21/08
SportsBusiness Journal: Brands pleased with All-Star spotlight

When any marketer targets New York City, the question is whether its message will be heard above the deafening marketing noise. But MLB sponsors said they were satisfied after a delirious week, giving the league plaudits for making it easy to be heard above the city’s cacophony durin ...

07/21/08
SportsBusiness Journal: NYC race looks to add to field

The ING New York City Marathon, already one of the world’s top races, wants to dramatically expand the scope of its contest, underscoring the continued development of road racing into a big business. The city of New York has already turned down a proposal from the marathon’s ...

07/21/08
SportsBusiness Journal: AFL inching closer to equity deal

Arena Football League owners will gather in New Orleans, site of the ArenaBowl, this week to continue discussions about selling an equity stake in the league. For months, the AFL has been working on a plan to adopt a single-entity structure, or what the league is calling a centralized busi ...

07/14/08
SportsBusiness Journal: NFL halts plan for awards prior to Super Bowl

The NFL has postponed a televised awards show that was tentatively planned for broadcast on NBC the Friday before the next Super Bowl. NFL sponsorship sources say the league hopes to revive the plan for Super Bowl XLIV in 2010. Formative plans had the show kicking off Super Bowl weekend ...

07/14/08
SportsBusiness Journal: Ownership uncertainty hits 3 NFL clubs

Being an NFL team owner is often described as one of the country’s most exclusive memberships. Now, after seeing only three team sales this decade, a trio of clubs simultaneously find themselves potentially ready to change hands, underscoring that the bear market and credit crisis ha ...

07/14/08
SportsBusiness Journal: CBS parts ways with hoops analyst Packer after 27 years

CBS Sports will not bring back Billy Packer, its lead college basketball analyst for the last 27 years, for another season. The network will replace Packer with Clark Kellogg, a veteran broadcaster who has been an in-studio analyst for CBS’s college basketball studio show since 1994. Gr ...

07/14/08
SportsBusiness Journal: Pepsi looks to Romo to generate return for new Kickoff drink

Pepsi and ad agency BBDO , New York, were at the Rose Bowl in Pasadena, Calif., last week, shooting an ad that’s somewhat of an encore to last year’s Pepsi Max spot featuring Dallas Cowboys quarterback Tony Romo . Last year’s ad was for Pepsi Max. This time, it’s for a limited-a ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug