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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
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ESPN near deal to keep Little League06 / 17 / 13ESPN is closing in on an eight-year extension with Little League Baseball that will continue a 50-year relationship that the youth sports organization began with ABC in 1963. The deal is not complete, but both sides have reached broad agreement on most terms that will see ESPN pick up all TV and ... Tags: Media |
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Bob Cramer
A s an alum, Bob Cramer is as dedicated an Ohio State fan as any. But forget about his four years in Columbus, his degree in communications or even the Buckeyes' six Rose Bowl victories. Getting cut from the school's soccer team was the best th ...
Tags: Forty Under 40
Powerade adds name to NHL
Coke's Powerade brand will have title sponsorship of NHL all-star balloting this year, with fellow NHL corporate partner Dodge continuing as presenting sponsor. McDonald's Canada also remains a sponsor at its 1,300 locations. Sweepstakes on the paper ballot include a car giveaway from Dodge. ...
Fan Guide files for Chapter 11
Fan Guide, the company that pioneered the use of controlled-circulation publications at sporting venues, has filed for Chapter 11 reorganization in what the company said is another indication of the dismal state of the ad market. In a filing with the Southern District Court of New York, the ...
Tags: This Week's Issue
ESPN dares to be funny again
W hen the going gets tough, the tough put on a puppet show? Such is the case with ESPN , whose promotional TV campaigns from ad agencies Wieden & Kennedy , New York, and Ground Zero , Santa Monica, Calif., have long been considered the best ...
Spalding, MISL make deal
What used to be the National Professional Soccer League opened its season Saturday with a new name and ambitious off-field business goals. It also features a new look on the field via a two-year deal with Spalding, which supplies the league's official ball. Spalding will use what is now ca ...
Tags: This Week's Issue
MLB, Gatorade reach deal
G atorade has renewed its longtime Major League Baseball corporate sponsorship with a five-year extension. The new deal keeps the top sports-drink brand in dugouts during the All-Star Game and World Series and adds rights for parent company Quaker ...
Gatorade looking for right mix
From the beginning, it's always been a matter of finding the right mix for Gatorade — the right formula of athletes, of sports properties, line extensions and retail distribution, and the right ingredients. Nearly a quarter century later, the Quaker Oats sports drink is a model of effec ...
Tags: Special Report
Battier offers team new identity
In a year when NBA rookies are generating little interest from marketers, the sixth player chosen in the 2001 draft is drawing most of the limelight. Duke's Shane Battier, the first senior drafted after four high school players and a college sophomore, has garnered national endorsement deals ...
Tags: Other News
Bedol part of new Transfusion
Brian Bedol, one of the founders of Classic Sports Network, is teaming with a group of other sports marketers to form a new sports and entertainment marketing firm. The company is dedicated to the proposition that property development and management is a science unto itself. Transfusion I ...
MLB leads patriotic marketing move
N ot only flags, but all manner of patriotic ephemera is being hawked with the zeal normally reserved for merchandising championship sports teams. Outlets such as gas stations and convenience stores are suddenly into the T-shirt and flag business, m ...
