About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Dodgers asking $12 million a year for naming rights to field

Published in SportsBusiness Journal on 07 / 17 / 17

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

12/22/08
SportsBusiness Journal: Industry wonders whether an AFL comeback can be a winner

As the Arena Football League puts itself on the shelf for at least a year, the question of its relaunch is one many are asking. “I don’t know how any sports property could go away for a year and come back unless the world changes drastically,” said Bob Reif , whose Audible Marketing ...

Tags: Marketing and Sponsorship

12/15/08
SportsBusiness Journal: New Orleans Arena job goes to Octagon

Octagon has won an agency shootout to sell naming rights for the nine-year-old New Orleans Arena, home of the NBA Hornets and the 2013 NCAA Women’s Final Four. Octagon won a competition against IMG and other agencies because arena ownership was looking for a company with global reach ...

12/15/08
SportsBusiness Journal: Dolphins tempting Kantarian

Since October, the rumor most rapidly circulating at sports properties, agencies and the brands supporting them was that New Jersey Nets Sports & Entertainment President and CEO Brett Yormark was taking the same job with the Miami Dolphins. But with the year drawing to a close, the fog ...

12/15/08
SportsBusiness Journal: SoBe Lizards draw this year’s dance partners from the NFL

Pepsi ’s SoBe Life Water brand will reprise its award-winning “Dancing Lizards” ad in this year’s Super Bowl. However, instead of supermodel Naomi Campbell shakin’ it with the dance line of animated reptiles, it will be a trio of NFL players sharing the dance floor in a 60-second ...

Tags: Marketing and Sponsorship

12/08/08
SportsBusiness Journal: Pols who make naming-rights deal the villain are striking out

It’s hard to say who the bigger designated villain is today when it comes to New York sports: reliable receiver turned misanthropic marksman Plaxico Burress , or Citibank , with the naming-rights deal that splashed its brand across the New York Mets’ new stadium for the next ...

Tags: Marketing and Sponsorship

12/08/08
SportsBusiness Journal: Reebok finds ‘lost’ promo for Winter Classic

Reebok is mounting a watch-and-win promotion during NBC’s telecast of the NHL’s Winter Classic on New Year’s Day, when the Stanley Cup champion Detroit Red Wings play the Chicago Blackhawks outdoors at Wrigley Field. The “Lost Logo Challenge” asks TV viewers a ...

12/08/08
SportsBusiness Journal: Saints offer layaway option for season tix

Sports executives these days discuss the economy more than they discuss their team’s on-field performance, and sports sponsorship sales are under increasing pressure. So in what might be described as a back-to-the-future marketing move, the New Orleans Saints are allowing fans to buy se ...

12/08/08
SportsBusiness Journal: NFL to miss revenue goal by at least $50M

The NFL will fall at least $50 million short of projected revenue for this fiscal year, due both to the league’s aggressive goals and a sagging economy. “We set an ambitious forecast,” said NFL spokesman Brian McCarthy. Without commenting directly on the figure, which som ...

12/01/08
SportsBusiness Journal: Sports brands unwrap big push for holiday sales

After a substandard 2007 holiday shopping period, retailers are staring at a 2008 that looks even worse, and one that comes at the end of a year that included bankruptcy filings from such familiar merchants as Circuit City, Linens ’n Things, and Steve & Barry’s. At least on ...

12/01/08
SportsBusiness Journal: NFL pours a double from Diageo’s ranks

For the past 17 months, the NFL’s sales and marketing has been headed by Mark Waller, a British expat who once plied his marketing trade at Diageo. So perhaps it should come as no surprise that the NFL’s new head of international business is another Brit who comes to the NFL fro ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug