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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Fred Mangione Leaving Nets For NFL Jets' Newly Created Position

Published in SportsBusiness Daily on 03 / 20 / 17

Brooklyn Sports & Entertainment COO Fred Mangione is leaving after 17 years to join the NFL Jets as Senior VP/Ticket & Premium Revenue, Strategy & Development, a new position for the team. Mangione will be responsible for ticketing strategy, including premium and suite offerings. ...

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More Stories by this Author

09/08/08
SportsBusiness Journal: T-Mobile adds three years to NBA deal

T-Mobile, one of the NBA’s most active sponsors, has renewed its league rights for an additional three years. The nation’s fourth-largest wireless service provider has been a league sponsor since 2005. Since then, it has supported the league with big media buys, including title ...

09/08/08
SportsBusiness Journal: Goodell memo: NFL revenue under pressure

The party line from many of the larger sports and broadcast properties has been that they remain largely unaffected by the current economic squeeze. However, a recent memo from NFL Commissioner Roger Goodell to league staffers warns of impending new business shortfalls at what is usually se ...

09/08/08
SportsBusiness Journal: Bank of America targets Yankees

Bank of America is close to taking the wraps off the largest sponsorship associated with the new Yankee Stadium, which has been on the market since late last year through CAA Sports. While numerous sources said an agreement on the Premier Partnership package has been reached, an announce ...

09/08/08
SportsBusiness Journal: Under Armour in talks to sponsor NFL combine

Under Armour is close to a deal to sponsor the NFL Scouting Combine, an agreement that would be a first for the league and one that is sure to raise eyebrows given Reebok’s standing as the league’s longtime apparel partner. Financial terms were not available. Reebok, in fact ...

09/01/08
SportsBusiness Journal: Back in New York City, NFL Kickoff event has evolved from concert ...

The NFL’s season-opening concert in New York’s Columbus Circle brings the league full circle, as the concert was launched six years ago as a celebration to boost the New York City economy after 9/11. Since 2004, the defending Super Bowl champion team has hosted the Kickoff game. This ...

09/01/08
SportsBusiness Journal: NFL: New season, new media

The NFL is opening its 89th campaign with the tag line “Believe in Now,” though a more apt tag line may be “Prepare for Tomorrow.” That’s because the league is launching two significant digital media services this season that involve the str ...

09/01/08
SportsBusiness Journal: Globetrotters renew a sponsor, add 2 more

Attempting to refresh an 83-year-old brand, the Harlem Globetrotters have renewed Campbell’s for an additional three years as a corporate sponsor, and have signed two new sponsors in Spalding and America’s Best, a 400-location eyewear and contact lens retailer. All the deals run in the ...

08/18/08
SportsBusiness Journal: What’s next for GM?

There are three industries that helped build and still fund much of American sports: beer, banking and automotive. All three are suffering their own form of change or economic agony, leaving many in sports wondering whether they will continue to support big-time sports to the same degree. ...

08/04/08
SportsBusiness Journal: Several leagues later, debate on single-entity model still lively

In 2001, Major Indoor Soccer League owners debated how to structure their league to maximize revenue and minimize costs: Convert to a single-entity model or operate under a franchise system? The debate — never fully resolved — is a microcosm of a wider debate that continues a ...

08/04/08
SportsBusiness Journal: Dormant MISL struggles with next move

In late May, MISL owners pulled the plug on the latest iteration of the indoor soccer league. When dissolving it, owners, which include New Jersey Devils owner Jeff Vanderbeek, were adamant that the seven-year-old league would be back with a new face and structure in a matter of weeks. The ...

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