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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

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SportsBusiness Journal: EA takes it inside with its first AFL game

Electronic Arts will launch its first Arena Football League title next month, just after the Jan. 27 start of the league’s 20th anniversary season. A TV spot will debut in the first week of February from Wieden & Kennedy, which depicts some AFL fans l ...

Tags: E-Sports

SportsBusiness Journal: NFL: Sponsors spend $330M behind XL

NFL marketers have often talked about getting on the same kind of long-term promotional calendar as the consumer brands they covet, with the goal of making the Super Bowl a marketing platform that lasts longer than a few weeks in January. Give credit wh ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: ESPN keeps Scouts Inc. on its team through acquisition

Seeking additional content for its many media platforms, ESPN has purchased Scouts Inc., a Boston sports scouting information company, for around $18 million. The 10-year-old company, known until recently as Football Scouts Inc., is changing its name to underscore a new direction of prov ...

SportsBusiness Journal: Futures Tour gets title sponsor, Duramed

Barr Pharmaceuticals’ Duramed subsidiary has signed a three-year deal to become the title sponsor of the Futures Tour, the LPGA’s official developmental tour. Financial terms of the deal were not disclosed. Barr, which markets drugs aimed at women, incl ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Turn out the lights: This month’s Super Show will be the last

This month’s annual industry show of the Sporting Goods Manufacturers Association will be the 21st and last Super Show. After years of flagging attendance, followed by the withdrawal of some of the top athletic brands and sports properties, the SGMA will opt to go with two smaller shows ...

Tags: Other News

SportsBusiness Journal: The 2005 Executive Of The Year

Even after 21 years with the company, 14 of them as CEO, Larry Probst is like most of the employees at EA. He works in a cubicle. He eats at the cafeteria within the company’s Redwood City, Calif., campus headquarters, and he works out in the company gym. And he’s not above having lunch with someo ...

Tags: The Year In Sports Business 2005

SportsBusiness Journal: The sites before Christmas

Pick almost any consumer category and Wal-Mart is the undisputed sales leader. It’s the largest company in the world, based on total revenue, and the largest private employer in North America. But this time, it may have overreached its limits: Wal-Mart is insisting that it controls the calendar. ...

Tags: Other News

SportsBusiness Journal: Sales put Turin on track as NBC record-setter

With less than two months before the Winter Olympics open in Turin, Italy, NBC has sold 90 percent of its advertising time, meaning these Games will be the network’s biggest revenue producer ever. NBC’s goal for the Games is to sell $900 million in advertising on its broadcast and ca ...

Tags: Other News

SportsBusiness Journal: Van Wagner Sports Group acquires Premiere

Looking to complement its core signage business with the sales of electronic sports media, New York-based Van Wagner Sports Group has acquired Premiere Sports and Entertainment, a four-year-old boutique marketing and television sales agency founded by former NBA sales executive Cliff Kapla ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Brands aim for healthy-active consumers

Michelob Ultra has touted itself to runners, golfers and cyclists as a brew that’s the perfect reward following a good workout or a race. Astride a stool in an Irish bar in midtown Manhattan, an attorney sat wit ...

Tags: In-Depth

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