About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

‘We’re talking to our partners every day’

Published in SportsBusiness Journal on 09 / 29 / 14

When the NFL’s domestic violence crisis became front-page news, corporate sponsors of the league, particularly the publicly traded companies, began applying pressure with the unusual step of taking the league to task publicly. That put the league’s top sales executive inside the controv...

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Tags: Leagues and Governing Bodies, Marketing and Sponsorship

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