About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

MLB VP/National Sales Chris Marciani Leaving As New Administration Gets Set To Take Over

Published in SportsBusiness Daily on 12 / 19 / 14

MLB VP/National Sales CHRIS MARCIANI  has quietly exited MLB, in what will likely be the first in a series of departures at MLB HQ under the new administration of Commissioner-elect ROB MANFRED and President of Business & Media BOB BOWMAN . Marciani, who was responsible for new bu...

Read More

Tags: People and Pop Culture, MLB

More Stories by this Author

01/31/05
SportsBusiness Journal: Wayne Weaver profiled

Early in his career as general manager of the Jacksonville Jaguars, Michael Huyghue was driving through one of the city’s grittier sections when he spotted team owner Wayne Weaver ’s car. Without a cell phone and hoping to catch up on some pressing business, Huyghue tailed Weaver’s $100,00 ...

Tags: Cleveland Browns, Football, Green Bay Packers, Jacksonville Jaguars, New England Patriots, NFL, In-Depth

01/24/05
SportsBusiness Journal: Marketer George back with Octagon

Longtime sports marketer Tom George is returning to his roots at Octagon and will rejoin the agency in mid-February as a senior executive in athlete marketing under Phil De Picciotto, Octagon Worldwide president of athletes and personalities. No specific job title has been determined. ...

Tags: Octagon Group, This Week's Issue

01/24/05
SportsBusiness Journal: Others eye NFL-like video-game deal

The ripple effect of the gargantuan exclusive rights deal — a reported $300 million — that Electronic Arts signed with the NFL in December was very much on the minds of senior licensing executives gathered at Super Show in Orlando last week. The NBA, MLB and the Collegiate Licensing Co. ...

Tags: Collegiate Licensing Co., Electronic Arts, Football, MLB, NBA, New York Giants, NFL, Philadelphia Eagles, Pittsburgh Steelers, Reebok, Russell Corp., Spalding, This Week's Issue

01/17/05
SportsBusiness Journal: Nike Golf tees up new faces in ads

Nike Golf was set to break a pair of ads that feature some unexpected athletes on ESPN’s coverage of the PGA Tour’s Sony Open last weekend. Choi has choice words for Nike One ball. Tiger Woods, the longtime face of Nike Golf, does not ...

Tags: ESPN, Golf, Marketing and Sponsorship, PGA Tour

01/17/05
SportsBusiness Journal: Reebok’s NFL deal targeted in suit

A former cap licensee is suing the NFL and Reebok, claiming their 4-year-old exclusive on-field apparel deal violates antitrust law. American Needle of Buffalo Grove, Ill., was an NFL   Click ...

Tags: Football, GameChange Marketing, Marketing and Sponsorship, NFL, Reebok

01/17/05
SportsBusiness Journal: GameChange busy with new deals

GameChange Marketing, the controlled-circulation venue publication company launched by NASCAR chairman and CEO Brian France in 2004, rolls into the new year with publishing deals for a BCS game, the Professional Bull Riders and the Association of Volleyball Professionals and plans for a sep ...

Tags: Marketing and Sponsorship, NASCAR, Nextel

01/17/05
SportsBusiness Journal: Fila vets to relaunch shoe brand

A number of former high-level Fila executives are reuniting in an effort to relaunch the venerable Le Coq Sportif athletic shoe and apparel brand in the United States. Former Fila President Jon Epstein is heading a partnership that will relaunch the brand for back-to-school sales this yea ...

Tags: Fila, This Week's Issue

01/17/05
SportsBusiness Journal: Subway inks with baseball names

Editor's note: This story is revised from the print edition. New York Yankees manager Joe Torre and new Mets skipper Willie Randolph will be pitching for Subway this season under a new deal being wrapped up by the nation’ ...

Tags: ANC Sports, Baseball, Boston Celtics, Continental Airlines, Fox, Golf, Houston Astros, K2 Inc., Los Angeles Dodgers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, Brooklyn Nets, New York Mets, New York Yankees, NHRA, Olympics, Rossignol, Sprint Corp., Subway, Verizon

01/17/05
SportsBusiness Journal: NFL targets fans' iPods

You can watch the NFL on network television, cable TV, satellite TV, DVDs or video tape. You can listen to NFL action on standard radio broadcast, network or local, as well as streamed over the Internet or on satellite radio. But just when you thought America’s most popular sport had run ou ...

Tags: Football, NFL, This Week's Issue

01/10/05
SportsBusiness Journal: Super Bowl site signs up McD's

While the NFL has not had a quick-service-restaurant corporate partner for some time, McDonald’s has signed on as a new sponsor of the league’s Superbowl.com Web site, which annually attracts more than 8 million unique visitors during the month or so it is in operation. ...

Tags: Cadillac, Football, Fox, Marketing and Sponsorship, McDonald's Corp., NFL, PepsiCo, Time Warner

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug