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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Launches Campaign Around NFL Rookies, Including Top Picks Goff, Wentz

Published in SportsBusiness Daily on 08 / 24 / 16

With the NFL regular season just over two weeks away, Panini is launching a marketing campaign to back its new exclusive trading-card license with the league. The ads, shot during the NFLPA Rookie Premiere at the L.A. Coliseum by agency Conscious Minds, focus on the top rookies’ preparatio...

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Tags: Marketing and Sponsorship, Panini

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SportsBusiness Journal: Softer economy shouldn’t hurt sports, industry experts say

This is the time of year when forecasting proliferates. Economic pundits are starting to use the R word, as in “recession.” The dictionary definition of a recession is a decline in GDP for two or more consecutive quarters. We aren’t convinced yet there is a recession, nor do we pret ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Do fans make the connection?

There is a scene in the coming-of-age flick “Risky Business” where Tom Cruise’s character, the aptly named Joel Goodson, stands on the crowded front lawn of his parents’ suburban home, which he has turned into the unlikeliest of brothels. As his high school pals mill ...

Tags: In-Depth

SportsBusiness Journal: NHL close to secondary ticketing deal

The NHL is nearing a five-year agreement with Ticketmaster that would make the company the league’s official secondary ticketing provider, according to industry sources, continuing a 10-month spurt in which all four major American sports leagues have embraced the booming ticketing resale business. ...

SportsBusiness Journal: NFL nearly done with sales and marketing reorg

Editor's note: This story is revised from the print edition. A long-awaited reorganization of the NFL’s sales and marketing structure is nearly complete. Mark Waller, who joined the league in early 2006 as senior vice president, international, is now squarely second-in-command ...

SportsBusiness Journal: What’s on the fast-food menu for NFL? Burger King to go

Burger King is done, some might say well-done, after completing this, its third season as an NFL corporate sponsor. Officially, word from Burger King sports agency Rule 1.02 Marketing is that they are still negotiating. However, numerous industry sources indicated that Burger King ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: YES near ad sales deal with FSN

YES Network has dropped ABC as its national sales rep and is close to hiring Fox Sports Net to take its place. The deal is not yet complete, but several sources describe it as imminent and expect it to close in the next few weeks. YES Network’s deal with ABC National Television Sales ends Dec. ...

SportsBusiness Journal: A-B moving Ponturo to New York City

Anheuser-Busch is moving one of its top marketing guns from its St. Louis headquarters to the Big Apple. Tony Ponturo, A-B’s vice president of global media and sports marketing, will relocate to New York early next year while keeping his same title and responsibilities. He perennially ...

SportsBusiness Journal: Sponsors line up for SI’s Sportsman honor

Citi, Heineken Premium Light, Liberty Mutual and Symantec are multimedia sponsors of Sports Illustrated’s annual Sportsman of the Year presentation. An outdoor campaign for SI’s Sportsman of the Year features lead sponsors and past winners s ...

Tags: Sports Illustrated

SportsBusiness Journal: Nike, Foot Locker unveil ‘House of Hoops’

Nike and Foot Locker took the wraps off their new “House of Hoops” basketball concept store last week in Harlem. The 4,000-square-foot concept store opened last week in Harlem on 125th Street. Born out of a 2003 dispute betw ...

SportsBusiness Journal: MLB races retail deadline for Series DVD

It’s well into the evening of Oct. 28 at Coors Field in Denver and Jonathan Papelbon has struck out pinch hitter Seth Smith for the final out of the 2007 World Series. Boston’s closer goes airborne, sheds his cap and glove and is waiting for someone to hug. An eight-month effort has cul ...

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