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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

05/31/04
SportsBusiness Journal: AFL strikes apparel deal with Nike

Nike has signed a deal that will have the country’s leading sports brand supplying uniforms and all other apparel for all but two of the Arena Football League’s teams beginning next year, AFL officials said last week. The three-year pact could be valued as high as $5 million, sources said ...

Tags: AFL, Electronic Arts, Football, Marketing and Sponsorship, NBC, Russell Corp., Spalding

05/24/04
SportsBusiness Journal: Sports Spots:

• Client: American Express • Agency: Ogilvy & Mather, New York • Principals: For American Express: Richard Quigley, senior vice president, global advertising and brand management; Jennifer Sheehan, vice president, U.S. advertising. For O&M: Chris Mitton & ...

Tags: ABC, Basketball, NBA, Brooklyn Nets, Sports Spots

05/24/04
SportsBusiness Journal: Sports foundation aims to keep gifts

Temporarily shifting its focus from women’s athletics to women’s health and building a marketing platform that has helped it attract a trio of new corporate patrons, the Women’s Sports Foundation is launching a grass-roots program aimed at getting 1 million of what it defines as “inactive g ...

Tags: This Week's Issue

05/24/04
SportsBusiness Journal: Some WUSA sponsors old, some new

Editor's note: This story is revised from the print edition. What’s left of the WUSA, for 2004 at least, are games among the league’s eight teams at the National Sports Center in Blaine, Minn., on June 18 and 19, along wi ...

Tags: Adidas, Baseball, ESPN, Fox, Host Communications Inc., Marketing and Sponsorship, McDonald's Corp., MLB, Soccer, Texas Rangers, Under Armour, WUSA

05/24/04
SportsBusiness Journal: Hotelier: No reservations about sports

Choice Hotels is stepping up its sports marketing to unprecedented levels, with a three-year deal making the conglomerate of eight lodging brands the “official hotel partner” of the LPGA Tour. This deal comes after last week’s announcement that the company had become the exclusive hot ...

Tags: ESPN, Golf, Golf Channel, LPGA, NBC, Olympics, This Week's Issue

05/24/04
SportsBusiness Journal: Sports Spots:

• Client: NBA • Agency: Mother, NY, and NBA Entertainment • Principals: For NBA Entertainment: Scott Weinstock, senior creative director; Adam Levitt, director. For Mother: Linus Karlsson, creative director; Rob DeFlorio, founding partner • Media buy: Ne ...

Tags: Basketball, NBA, Sports Spots

05/24/04
SportsBusiness Journal: Sports Spots:

• Client: Gatorade • Agency: Element 79 Partners, Chicago • Principals: For Gatorade: Cindy Alston, vice president, equity communications; Liz Bardetti, director of equity communications. For Element 79 Partners: Joe Burke, vice president/group creative director; ...

Tags: Quaker Oats, Sports Spots

05/17/04
SportsBusiness Journal: Cal Ripken goes One-on-One

Cal Ripken Jr. didn’t slow down after waving goodbye to his MLB playing days. Cal Ripken Jr. wants you to know he hasn’t retired. “People have the vision of me going off with a fishing pole or a golf club every day; that just isn’t t ...

Tags: Baltimore Orioles, Baseball, Century 21 Real Estate Corp., Colorado Rockies, Comcast Corp., Houston Astros, MBNA America Bank, MLB, One-on-One, RadioShack, Seattle Seahawks

05/17/04
SportsBusiness Journal: Cup race marks shipper DHL’s return

Express carrier DHL is coming out of the shadows after a long period of marketing dormancy in the United States, taking title to a NASCAR Nextel Cup Series race June 20 at Michigan International Speedway. What had been known as the Sirius 400 will be rechristened the DHL 400. Sirius Sat ...

Tags: DHL, FedEx Corp., Formula One, Fox, Marketing and Sponsorship, Motorsports, NASCAR, NFL, UPS

05/10/04
SportsBusiness Journal: Price is SI’s first marketing chief

Jeff Price has been named the first chief marketing officer in Sports Illustrated’s 50-year history. Price The former NBA, Gatorade and MasterCard marketer has been the magazine’s executive director of marketing since 2002. Price tak ...

Tags: Time Warner

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