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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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McDonald's Rolling Out Three Separate Promos To Mark Second Year As NFL Sponsor

Published in SportsBusiness Daily on 08 / 26 / 14

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

06/07/04
SportsBusiness Journal: Visa presses for exclusivity in NFL deal

Two of the NFL’s largest corporate sponsors are in a dust-up over some of the most valuable inventory controlled by the league — Super Bowl tickets. Since many consider those tickets priceless, perhaps it is appropriate that this boils down to a dispute between MasterCard and Visa. ...

Tags: Football, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, New England Patriots, NFL, Visa

05/31/04
SportsBusiness Journal: NTRA touts Smarty Jones in ads

The NTRA is looking to boost attendance and wagering at tracks and off-track betting parlors with an ad campaign touting Smarty Jones’ attempt this week to win the first Triple Crown in 26 years. The NTRA’s TV ad touting Smarty Jones’ Triple Crown tr ...

Tags: ESPN, Hockey, Marketing and Sponsorship, NTRA

05/31/04
SportsBusiness Journal: AFL strikes apparel deal with Nike

Nike has signed a deal that will have the country’s leading sports brand supplying uniforms and all other apparel for all but two of the Arena Football League’s teams beginning next year, AFL officials said last week. The three-year pact could be valued as high as $5 million, sources said ...

Tags: AFL, Electronic Arts, Football, Marketing and Sponsorship, NBC, Russell Corp., Spalding

05/24/04
SportsBusiness Journal: Sports Spots:

• Client: American Express • Agency: Ogilvy & Mather, New York • Principals: For American Express: Richard Quigley, senior vice president, global advertising and brand management; Jennifer Sheehan, vice president, U.S. advertising. For O&M: Chris Mitton & ...

Tags: ABC, Basketball, NBA, Brooklyn Nets, Sports Spots

05/24/04
SportsBusiness Journal: Sports foundation aims to keep gifts

Temporarily shifting its focus from women’s athletics to women’s health and building a marketing platform that has helped it attract a trio of new corporate patrons, the Women’s Sports Foundation is launching a grass-roots program aimed at getting 1 million of what it defines as “inactive g ...

Tags: This Week's Issue

05/24/04
SportsBusiness Journal: Some WUSA sponsors old, some new

Editor's note: This story is revised from the print edition. What’s left of the WUSA, for 2004 at least, are games among the league’s eight teams at the National Sports Center in Blaine, Minn., on June 18 and 19, along wi ...

Tags: Adidas, Baseball, ESPN, Fox, Host Communications Inc., Marketing and Sponsorship, McDonald's Corp., MLB, Soccer, Texas Rangers, Under Armour, WUSA

05/24/04
SportsBusiness Journal: Hotelier: No reservations about sports

Choice Hotels is stepping up its sports marketing to unprecedented levels, with a three-year deal making the conglomerate of eight lodging brands the “official hotel partner” of the LPGA Tour. This deal comes after last week’s announcement that the company had become the exclusive hot ...

Tags: ESPN, Golf, Golf Channel, LPGA, NBC, Olympics, This Week's Issue

05/24/04
SportsBusiness Journal: Sports Spots:

• Client: NBA • Agency: Mother, NY, and NBA Entertainment • Principals: For NBA Entertainment: Scott Weinstock, senior creative director; Adam Levitt, director. For Mother: Linus Karlsson, creative director; Rob DeFlorio, founding partner • Media buy: Ne ...

Tags: Basketball, NBA, Sports Spots

05/24/04
SportsBusiness Journal: Sports Spots:

• Client: Gatorade • Agency: Element 79 Partners, Chicago • Principals: For Gatorade: Cindy Alston, vice president, equity communications; Liz Bardetti, director of equity communications. For Element 79 Partners: Joe Burke, vice president/group creative director; ...

Tags: Quaker Oats, Sports Spots

05/17/04
SportsBusiness Journal: Cal Ripken goes One-on-One

Cal Ripken Jr. didn’t slow down after waving goodbye to his MLB playing days. Cal Ripken Jr. wants you to know he hasn’t retired. “People have the vision of me going off with a fishing pole or a golf club every day; that just isn’t t ...

Tags: Baltimore Orioles, Baseball, Century 21 Real Estate Corp., Colorado Rockies, Comcast Corp., Houston Astros, MBNA America Bank, MLB, One-on-One, RadioShack, Seattle Seahawks

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