About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

MLB's Unified Commercial Side Hires Uzma Rawn As Senior Dir Of Sales

Published in SportsBusiness Daily on 03 / 25 / 15

The newly unified commercial side of MLB has made it first significant sales hire. UZMA RAWN , who heads Premier Partnerships' N.Y. sales office as VP/Corporate Partnerships, will join MLB as Senior Dir of Sales in a few weeks. Rawn will report to VP/Sponsorship JIM MCCLOUD and sell traditional a...

Read More

Tags: People and Pop Culture, MLB

More Stories by this Author

06/06/05
SportsBusiness Journal: CompUSA ‘looks good’ to become U.S. Olympic sponsor head

CompUSA is negotiating a sponsorship agreement with the U.S. Olympic Committee. Sources familiar with the talks said nothing has been signed yet, but the decision to proceed with what would be the technology retailer’s largest spo ...

Tags: Action Sports, Boston Celtics, Clear Channel Communications Inc., Football, Hartford Financial, IMG, Marketing and Sponsorship, MLB, NBC, NCAA, NFL, Olympics, Panasonic, PepsiCo, Spalding, USA Today Sports, USOC

05/30/05
SportsBusiness Journal: Jacobs leaving Millsport for XM Satellite Radio

Millsport President Howard Jacobs is leaving the Omnicom sports marketing firm to join client XM Satellite Radio as senior vice president of strategic partnership marketing. Jacobs helped Millsport win the agency-of-record assignment for XM last December. Five months later, he is respons ...

Tags: Millsport LLC, MLB, Other News, PGA Tour, Starbucks

05/30/05
SportsBusiness Journal: The Meal Deal: McDonald's longtime involvement in sports

Many of those who crafted McDonald’s marketing over the years will tell you that the company’s involvement in sports began with a well-publicized “airlift” of hamburgers to homesick American athletes at the 1968 Winter Olympics. ...

Tags: ABC, AHL, AVP, Basketball, CBS Broadcasting Inc., Champ Car World Series, FIFA, Football, Green Bay Packers, Hockey, Houston Rockets, Kansas City Chiefs, LPGA, McDonald's Corp., Milwaukee Bucks, MLB, MLS, Motorsports, NASCAR, NBA, NBC, NCAA, NFL, NHL, Olympics, In-Depth

05/30/05
SportsBusiness Journal: AmEx keeps an Open mind with 6-year, $50M USTA renewal

American Express has renewed its agreement with the U.S. Tennis Association for an additional six years, through 2010. Sources said the deal, including media, is worth upwards of $50 million. AmEx has been a USTA sponsor since 199 ...

Tags: AFL, Basketball, Burger King Corp., CBS Broadcasting Inc., Football, Marketing and Sponsorship, McDonald's Corp., MLB, MTV, NCAA, New England Patriots, NFL, Octagon Group, PepsiCo, Spike TV, Tennis, USTA, WNBA

05/30/05
SportsBusiness Journal: Visa outlines its marketing plans for the 2006 Winter Games

Longtime Olympic sponsor Visa took the wraps off its marketing plans for the 2006 Winter Games last week in midtown Manhattan, employing its usual strategy of leveraging its rights well in advance of other Olympic sponsors. Skier Bode Miller is among ...

Tags: BBDO WorldWide, Marketing and Sponsorship, Olympics, Visa

05/30/05
SportsBusiness Journal: McDonald’s, NBA explore China

Three years before McDonald’s became an NBA corporate sponsor in 1990, it sponsored exhibition games against international clubs. Now 15 years later, you can make the argument that foreign rights are the most important part of McDonald’s NBA sponsorship, one of the league’s o ...

Tags: Basketball, FIFA, McDonald's Corp., NBA, In-Depth

05/30/05
SportsBusiness Journal: Recalling a classic game of H-O-R-S-E

Ask anyone to remember a McDonald’s sports commercial and they inevitably will name “The Showdown,” the 1993 Super Bowl ad from Leo Burnett in which Michael Jordan and Larry Bird square off in a game of H-O-R-S-E, with the winner earning a Big Mac and fries. ...

Tags: Basketball, McDonald's Corp., In-Depth

05/23/05
SportsBusiness Journal: American Sporting Goods adds And 1 to its lineup

Irvine, Calif.-based American Sporting Goods added another sneaker nameplate to its stable of athletic footwear brands last week with the purchase of basketball apparel and footwear company And 1. Terms could not be learned. And 1 CEO Seth Berger will now report to ASG Chief Executive Offic ...

Tags: And 1, ESPN, NBA, Other News, Russell Corp.

05/23/05
SportsBusiness Journal: Retired players still scoring in the latest Sports QScores

Retired athletes continue to pervade the public consciousness, at least when it comes to QScores. In the most recent Sports QScores, the only athlete under 35 to make the top 10 was Tiger Woods. Without Woods, the average age o ...

Tags: Boston Bruins, Marketing and Sponsorship, NASCAR, NBA, NFL, Russell Corp., SME Design Inc.

05/16/05
SportsBusiness Journal: GM renews with NFL, secures a role in Detroit Super Bowl

General Motors has agreed to terms to extend its NFL corporate sponsorship, a development that will ensure that GM vehicles are on the sideline and awarded to the MVP of next year’s Super Bowl XL at Ford Field in Detroit. Sour ...

Tags: CBSSN, Football, IMG, Marketing and Sponsorship, MasterCard International Inc., MLB, Nextel, NFL, Tennis, YES Network

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug