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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Take the pair: Simms, Esiason line up for Investors Bank

Published in SportsBusiness Journal on 05 / 15 / 17

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/05/09
SportsBusiness Journal: Dirty business: As other memorabilia sales slow, turf is growing

Like so many goods perceived by consumers as pricey, sales of sports memorabilia started slowing well before the rest of the economy. Still, one portion of the domestic sports/celebrity memorabilia market estimated at upward of $1 billion is expanding. Real estate values may have plummeted, ...

Tags: Marketing and Sponsorship

01/05/09
SportsBusiness Journal: Super Bowl gets a ‘Trophy Towel’

Bath towels will join the championship caps and T-shirts distributed to the winning players on the field after Super Bowl XLIII in Tampa, Fla. A 24-inch-by-42-inch towel from longtime NFL licensee McArthur Towel and Sports will join the ranks of championship licensed products given out ...

12/22/08
SportsBusiness Journal: Top executives: Throw out the playbook for ‘09

Uncertainty has served the sports industry well. Night after night, for game after game, customers have gone to stadiums and arenas and racetracks, or settled down in front of their televisions, because they didn’t know what was going to happen, but they wanted to find out. But uncer ...

12/22/08
SportsBusiness Journal: McDonald’s extends NHL sponsorship rights to U.S.

The NHL has added McDonald’s to its roster of corporate sponsors with U.S. rights. The pre-eminent quick-service restaurant has signed a deal through the 2009-10 season. McDonald’s has been a Canadian sponsor of the league since 1993 and has local rights deals with 15 NHL teams, ...

12/22/08
SportsBusiness Journal: Industry wonders whether an AFL comeback can be a winner

As the Arena Football League puts itself on the shelf for at least a year, the question of its relaunch is one many are asking. “I don’t know how any sports property could go away for a year and come back unless the world changes drastically,” said Bob Reif , whose Audible Marketing ...

Tags: Marketing and Sponsorship

12/15/08
SportsBusiness Journal: New Orleans Arena job goes to Octagon

Octagon has won an agency shootout to sell naming rights for the nine-year-old New Orleans Arena, home of the NBA Hornets and the 2013 NCAA Women’s Final Four. Octagon won a competition against IMG and other agencies because arena ownership was looking for a company with global reach ...

12/15/08
SportsBusiness Journal: Dolphins tempting Kantarian

Since October, the rumor most rapidly circulating at sports properties, agencies and the brands supporting them was that New Jersey Nets Sports & Entertainment President and CEO Brett Yormark was taking the same job with the Miami Dolphins. But with the year drawing to a close, the fog ...

12/15/08
SportsBusiness Journal: SoBe Lizards draw this year’s dance partners from the NFL

Pepsi ’s SoBe Life Water brand will reprise its award-winning “Dancing Lizards” ad in this year’s Super Bowl. However, instead of supermodel Naomi Campbell shakin’ it with the dance line of animated reptiles, it will be a trio of NFL players sharing the dance floor in a 60-second ...

Tags: Marketing and Sponsorship

12/08/08
SportsBusiness Journal: Pols who make naming-rights deal the villain are striking out

It’s hard to say who the bigger designated villain is today when it comes to New York sports: reliable receiver turned misanthropic marksman Plaxico Burress , or Citibank , with the naming-rights deal that splashed its brand across the New York Mets’ new stadium for the next ...

Tags: Marketing and Sponsorship

12/08/08
SportsBusiness Journal: Reebok finds ‘lost’ promo for Winter Classic

Reebok is mounting a watch-and-win promotion during NBC’s telecast of the NHL’s Winter Classic on New Year’s Day, when the Stanley Cup champion Detroit Red Wings play the Chicago Blackhawks outdoors at Wrigley Field. The “Lost Logo Challenge” asks TV viewers a ...

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