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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Eagles' Sponsors Santander, Acme Markets, A-B Seeing Activation Around NFC Championship

Published in SportsBusiness Daily on 01 / 19 / 18

With the Eagles on Sunday night hosting the team’s first NFC Championship since '05, team sponsors are readying activation plans. Santander, the Eagles' official retail bank, has presenting sponsorship rights for the game and will again underwrite traditional rally towels. Eagles VP/Corp...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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07/13/09
SportsBusiness Journal: Let the Fin begin

It was late last year, with his NFL team in the midst of a surprisingly successful season, and new Miami Dolphins owner Stephen Ross was humming a tune he just couldn’t get out of his head: “Fins,” a signature song from part-time Florida resident Jimmy Buffett. ...

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SportsBusiness Journal: Fox heading overseas to build Arsenal’s global brand

Veteran sports marketer Tom Fox is taking his considerable game overseas. Multiple industry sources said last week the former NBA, Nike and Gatorade executive has accepted a job offer from Premier League power Arsenal where he will be the No. 2 executive to CEO Ivan Gazidis. Fox’s ti ...

07/13/09
SportsBusiness Journal: SI swimsuit deal another step toward big-league sports in Vegas

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Tags: Marketing and Sponsorship

07/13/09
SportsBusiness Journal: Breathe Right puts extra in NFL team deals

Breathe Right is returning to the NFL. The adhesive nasal strip, which had Jerry Rice as a spokesman when he caught three TD passes in Super Bowl XXIX and became a fixture on the noses of NFL players in the ’90s, has cut deals with five NFL teams. The new product is said ...

07/13/09
SportsBusiness Journal: List of stadium’s names is long, but history of near agreements, ...

In 1999, three years after Pro Player acquired naming rights to the Miami Dolphins home, its parent company, Fruit of the Loom, filed for bankruptcy protection and shuttered the licensed apparel brand. The naming-rights deal was over. However, then Dolphins owner Wayne Huizenga kept the ...

07/13/09
SportsBusiness Journal: Urban departs, Storms steps in at Gatorade

Jeff Urban has resigned as senior vice president of sports marketing at Gatorade. While a consolidation of sports marketing departments between Gatorade and parent Pepsi has long been rumored, Urban said that effort was “not very far along” and was not a factor in his decision. “It’s ...

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SportsBusiness Journal: Among charity efforts, plenty of room to activate

MLB officials say that as long ago as last October they were considering positioning the 2009 All-Star Game as more of a cause-related affair. The 2008 New York All-Star Game was the most profitable ever. Since then, a recession and layoffs made a more charitable approach fitting, if no ...

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SportsBusiness Journal: NFL adding IHOP to 2009 sponsor menu

The first new NFL sponsorship signed during the offseason is with … the International House of Pancakes. The NFL has been casting its net at a variety of casual-dining chains, and the franchised restaurant chain has signed a three-month promotional partnership, from August through O ...

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SportsBusiness Journal: Clark leaving MillerCoors

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