About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Projected First-Round Draft Pick Paxton Lynch Signs Trading Card Deal With Panini

Published in SportsBusiness Daily on 02 / 05 / 16

Panini has signed Univ. of Memphis QB and projected NFL first-round pick Paxton Lynch to an autograph trading card agreement. Under the agreement, Lynch will appear on both Panini collegiate and NFL trading card packaging through the '16 season. Lynch also will appear in Panini’s digital tradi...

Read More

Tags: Marketing and Sponsorship, Panini

More Stories by this Author

02/26/07
SportsBusiness Journal: Russell buys title for Monday night AFL games

Russell Athletic, which signed a sponsorship deal with the Arena Football League last October, is expanding that investment by extending its on-field apparel rights from three to five years, and adding a four-year, seven-figure ad buy that gets it title sponsorship of ESPN2’s Monday night AFL b ...

Tags: This Week's News

02/26/07
SportsBusiness Journal: Canon snaps up new tennis deal

Sharapova look-alikes will circulate through the Indian Wells grounds to promote Canon. Adding to a tennis sponsorship portfolio that already includes the U.S. Open and Maria Sharapova, Canon has signed a deal making it a host-level sponsor at the Pacific Life Op ...

Tags: This Week's News

02/12/07
SportsBusiness Journal: Brands drawn to SI Swimsuit issue

Coca-Cola’s Dasani bottled water is one of a number of big brands putting marketing muscle behind Sports Illustrated’s annual swimsuit extravaganza. The 242-page issue drops this week. It will roll out with 115 ad pages, a number that, going by SI’s published r ...

Tags: This Week's News

02/12/07
SportsBusiness Journal: Discover to sponsor AFL

Discover has signed a deal becoming the Arena Football League’s newest corporate sponsor. Discover already was a presenting sponsor of the AFL’s Chicago Rush franchise. The three-year deal, anticipated for some time (see SBJ, Dec. 18-24 issue), makes Discover ...

Tags: This Week's News

02/12/07
SportsBusiness Journal: Peyton’s too big to get much bigger

Conventional wisdom was that a Super Bowl victory would make Peyton Manning the face of the NFL and its top off-the-field endorser. The problem with that assumption is that it was true even before Manning’s Indianapolis Colts won Super Bowl XLI and he took home the MVP trophy. ...

Tags: This Week's News

02/05/07
SportsBusiness Journal: Sponsors place their bets on Vegas activation

Without providing any quantification, NBA officials are saying that sponsor activation behind All-Star Weekend is at an all-time high. Among official auto Toyota’s activities will be an All-Star Drive-In viewing party. With the lure of Las Vegas as an attracti ...

Tags: This Week's News

01/29/07
SportsBusiness Journal: NFL adds to XL success

After the success of last year’s Super Bowl XL marketing platform, one notion was that a Super Bowl without a round number couldn’t possibly receive the same support from the NFL’s business partners. NFL sponsors have gone for the XLI pylon and the “One Game. One Dre ...

Tags: This Week's News

01/29/07
SportsBusiness Journal: NFL puts fan’s spot on TV’s biggest stage

Walking down Orion Avenue in Van Nuys, Calif., on a late January morning is like stepping into an NFL fantasy camp. There is a man in a New York Jets jersey wearing eye black. Underneath a Washington Redskins cap and a pig-nose is a man who looks as though he could have played alongside the tea ...

Tags: This Week's News

01/22/07
SportsBusiness Journal: Making of an icon, NFL style

With its intricate design and numerous parts, the World Series trophy is probably the most difficult one for Tiffany’s craftsmen to make. It’s just after 8 a.m. on a sunny October morning, and inside an unassuming New Jersey office complex, Preben Knudsen ...

Tags: This Week's News

01/22/07
SportsBusiness Journal: NFL adding pomp to presentation

The NFL is elevating the stature of the Vince Lombardi Trophy, and fans will see a longer, more orchestrated award celebration at the end of the league’s championship game on Feb. 4 in Miami. This year will feature a celebrity delivering the trophy to the new Commissioner Roger Goodell, who ...

Tags: This Week's News

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug