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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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TD Ameritrade Signs Andrew Luck To Two-Year Endorsement Deal

Published in SportsBusiness Daily on 01 / 27 / 15

First-year NFL corporate sponsor TD Ameritrade has signed Colts QB Andrew Luck to a two-year endorsement pact. Under the deal, Luck will appear in national ad campaigns, do social media and make promotional appearances for the NFL's official brokerage house. The agreement with Luck is coterminous ...

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More Stories by this Author

04/25/05
SportsBusiness Journal: Minor expansion: MLB adds 122 ballparks to all-star voting

Major League Baseball is expanding its All-Star Game balloting for the July 12 event at Detroit’s Comerica Park to include a total of 122 Class AAA, Class AA and Class A minor league teams from April 21 through June 27. Such a ...

Tags: Football, Marketing and Sponsorship, MLB, NCAA, Reebok

04/18/05
SportsBusiness Journal: Sox star Damon quickly grows into advertiser fave

We’re not sure what has surprised us more — the Boston Red Sox’s unprecedented 0-3 comeback in last year’s American League Championship Series, or the fact that Red Sox center fielder Johnny Damon has emerged as the most visible ...

Tags: Boston Red Sox, DHL, Electronic Arts, ESPN, Marketing and Sponsorship, NFL, Philadelphia Eagles, Sprint Corp.

04/18/05
SportsBusiness Journal: USA Today, 7-Eleven flip over NBA coins

The first national newspaper promotion using collectible sports medallions is the centerpiece of a bevy of marketing programs tied to the NBA playoffs, which begin Saturday. USA Today and the league are supporting with media valued at $2.5 million. ...

Tags: Basketball, Marketing and Sponsorship, McDonald's Corp., NFL, USA Today Sports

04/18/05
SportsBusiness Journal: Emirates Airlines books top sponsorship with NTRA

Emirates Airlines has signed a three-year sponsorship deal with the National Thoroughbred Racing Association. Financial terms were not disclosed, but the deal makes the Dubai-based air carrier one of the NTRA’s top sponsors, along with Dodge. The package includes title sponsorship to ...

Tags: ABC, ESPN, Horse Racing, Marketing and Sponsorship, NBC, NTRA

04/11/05
SportsBusiness Journal: Cosmetic appeal: O’s sign Cover Girl

Procter & Gamble’s Cover Girl brand has signed a sponsorship deal with the Baltimore Orioles, a rare foray by a cosmetics marketer into male team sports. Baltimore gave out the “perfect lip color for Orioles fans” last week. Activation ...

Tags: Baltimore Orioles, Basketball, Marketing and Sponsorship

04/11/05
SportsBusiness Journal: XM loads up on teams to back MLB deal

XM Satellite Radio is leveraging its 11-year, $650 million MLB rights deal with as many as 10 team deals and hopes to eventually land a dozen teams this year. A new XM Satellite Radio ad depicts fans from teams the company is sponsoring, plus endorser ...

Tags: Baltimore Orioles, Basketball, Best Buy, Boston Red Sox, Chicago White Sox, Los Angeles Angels, Los Angeles Dodgers, Marketing Arm, Marketing and Sponsorship, Millsport LLC, MLB, New York Mets, New York Yankees, Philadelphia Phillies, San Francisco Giants, Wal-Mart Stores Inc.

04/11/05
SportsBusiness Journal: NBA TV muscles up for free preview, playoffs

With the playoffs imminent and a two-week free preview of NBA TV scheduled for later this month, the league is breaking an extensive ad campaign for its in-house TV network this week across its network and cable asset media. NBA stars (from left) Sh ...

Tags: ABC, Basketball, Comcast Corp., ESPN, Marketing and Sponsorship, NBA

04/04/05
SportsBusiness Journal: Gatorade will pour it on for summer promo

Gatorade is combining its numerous athletes and sports properties for a summer-long promotion that will be splashed across 1.5 billion bottles of the market-leading isotonic beverage. With the new marketing program, called “It’s In The Cooler,” Gatorade is leveraging its most ubiquitous ...

Tags: Marketing and Sponsorship

04/04/05
SportsBusiness Journal: ‘More variables’ flavor NFL Web bidding

With the NFL’s Web site celebrating its 10th anniversary on Sunday and the NFL Network of Internet sites now 5 years old, updates on the league’s pending Internet rights deal will be provided as part of the NFL Business Summit for club marketing and Internet executives this week in Detroit, ...

Tags: ABC, CBS Broadcasting Inc., Football, NFL

04/04/05
SportsBusiness Journal: MLS investors see their sport at ‘tipping point’

During a break in an MLS ownership meeting last week at a midtown Manhattan hotel, some of the league’s owners and investors shared their thoughts about the state of MLS as it enters its 10th season. Situated around conference tables, owners representing most of the league traded riposte ...

Tags: MLS, Other News, Soccer

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