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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Fanatics, Under Armour Team For MLB's On-Field Jerseys Beginning With '20 Season

Published in SportsBusiness Daily on 10 / 17 / 16

In what would mark a significant shake up in MLB’s licensing business, Fanatics and Under Armour have quietly completed a deal that will see them team to produce UA-branded on-field jerseys starting with the '20 season. The deal would mean the end of MLB’s longtime licensing relationship...

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Tags: Marketing and Sponsorship, Under Armour, MLB

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SportsBusiness Journal: A-B signs top-level ballpark deal

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: Sentient becomes Breeders’ Cup sponsor

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: IMG will join CBS in selling NCAA packages

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SportsBusiness Journal: Ex-NHL execs start investment fund

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