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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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Why Fox drew the line
T he virtual first-down line is back in national Fox NFL broadcasts, but can anyone believe that Fox dropped it earlier in the season to save money? Even at a time when Fox is telling some of its more senior execs to rein in their monthly travel an ...
Marketer joins lacrosse league
Sport marketing veteran Rick Ryan is joining Major League Lacrosse as its first chief sponsorship and marketing officer. Ryan will oversee a planned branding initiative in addition to running MLL sponsorship sales. League "founding partners" include Anheuser-Busch, SoBe Beverages, Yahoo! ...
Tags: This Week's Issue
New NFL fan-loyalty program
L ooking to build year-round affinity and create an additional marketing vehicle for league sponsors and licensees, the NFL hopes to test-market a fan frequency/loyalty program before the end of the season. One internal NFL estimate of the revenue ...
Coke does new NASCAR deal
Coca-Cola has renewed its NASCAR corporate sponsorship more than a year before its current contract expires. Coke will expand the number of brands it associates with NASCAR in the five-year extension, which industry sources say has a $30 million price tag. Coke has been expanding its com ...
Ex-NFL exec bound for USTA
The U.S. Tennis Association is expected to hire former NFL executive David Newman to run marketing for the organization, sources said. His hire is part of a broader, ongoing restructuring of the USTA's professional tennis division, which controls the U.S. Open and Davis and Fed Cup teams, am ...
Tags: This Week's Issue
New P&G product goes golfing
Procter & Gamble has bought a four-year PGA Tour sponsorship, along with a sponsorship of two pro golfers, to support the launch early next year of its ThermaCare thermal heat wrap. Sources put the four-year PGA deal, which makes ThermaCare the official back pain therapy of the tour, a ...
Tags: This Week's Issue
Motorola renews with NFL
Motorola has renewed its corporate sponsorship with the NFL in a deal sources say is worth $105 million over five years. That's a 5 percent premium over the current sponsorship, which had the wireless telecom hardware manufacturer paying $20 million a year. Motorola, the NFL's wireless tel ...
Tags: This Week's Issue
NASCAR, Dodge reach deal
Dodge will become presenting sponsor of NASCAR's Weekly Racing Series in a deal industry sources say is worth $6 million over three years. Dodge will spend at least $2 million a year to support the program. Under the deal, Dodge gets its logos on every track, every driver and every car in ...
NBA rookies 'got milk'
A merica's Dairy Farmers and Milk Processors , the consortium better known as the "Got Milk?" people, is in as title sponsor of the NBA rookie all-star game. The game has become one of the fixtures at the NBA's all-star weekend. The agr ...
Tom Fox
G atorade sports marketing chief Tom Fox is one of a select few with insight into every side of the property-rights business. He knows what makes rights holders happy and what moves products off retail shelves. That alone is enough to set him apart. Bu ...
Tags: Forty Under 40
