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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Pepsi Becomes Redskins' New Soft Drink Sponsor

Published in SportsBusiness Daily on 07 / 25 / 17

PepsiCo has replaced longtime partner Coca-Cola as a Redskins soft drink sponsor. The deal grants Pepsi co-exclusive and wide-ranging non-alcoholic beverage rights for the Redskins and FedEx Field. The agreement also includes extended rights within the salty snacks category, in which the Redskins w...

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