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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Signs QB Marcus Mariota To Autograph Trading-Card Deal

Published in SportsBusiness Daily on 03 / 30 / 15

Panini has signed NFL Draft prospect and Heisman Trophy winner Marcus Mariota  to an autograph trading-card deal. Under the agreement, Mariota will appear on Panini packaging including its first collegiate licensed trading cards, "Contenders ...

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More Stories by this Author

07/18/05
SportsBusiness Journal: Cramer turns in his card for agency gig with Genesco

MasterCard sponsorship chief Bob Cramer has resigned to become president of sports marketing agency Genesco Sports Enterprises. Genesco, headquartered in Dallas, has been one of MasterCard’s sports agencies since 2001, and its New York-area office is located just over a mile from Maste ...

Tags: BMW Inc., Marketing and Sponsorship, MasterCard International Inc., NFL

07/11/05
SportsBusiness Journal: NFL gets P&G back on roster

Procter & Gamble’s Prilosec OTC heartburn relief medication has signed a two-year sponsorship deal with the NFL and is close to wrapping up a related endorsement deal with one of the league’s top quarterbacks. Favre will be pitching for brands from r ...

Tags: CBS Broadcasting Inc., Football, GlaxoSmithKline, Green Bay Packers, Marketing and Sponsorship, NFL

07/11/05
SportsBusiness Journal: MLB rolling out red carpet on FSN

Major League Baseball will present a red-carpet-style pregame show on Fox Sports Net as the lead-in for Tuesday night’s All-Star Game telecast on Fox. The “All-Star Game Red Carpet Show Presented By Chevrolet” will run from 7-8 p.m. ET across all FSN outlets and attempt to c ...

Tags: Baseball, Fox, John Hancock, Marketing and Sponsorship, MLB

07/11/05
SportsBusiness Journal: Burger King cooking up promotions for NFL

With NFL training camps opening later this month, some of the details on the activation behind Burger King’s new leaguewide corporate sponsorship are starting to emerge. Promotions in September are timed to coincide with the Se ...

Tags: Baltimore Orioles, Burger King Corp., Columbus Blue Jackets, ESPN, FIFA, Foot Locker, Football, IOC, Marketing and Sponsorship, New England Patriots, NFL, Oakland Raiders, SME Design Inc.

06/20/05
SportsBusiness Journal: Taco Bell hungry for MLB

Halfway through its three-year sponsorship deal, Taco Bell is so pleased with its relationship with Major League Baseball that it’s already thinking of a renewal. “We love baseball, because it is something that dependably pulls people to TV in the summer, which is our main communication ...

Tags: Baseball, ESPN, Marketing and Sponsorship, MLB

06/20/05
SportsBusiness Journal: McBride selling to Active Network

Hockey agent and former NHL marketer Bryant McBride is selling his Vision Sports Entertainment Partners to The Active Network in a mid-seven-figure equity and cash deal. The Active Network offers applications and marketing services for participatory sports. ...

Tags: Hockey, Other News

06/20/05
SportsBusiness Journal: As AFL season fades to black, worries about TV ratings persist

As multicolored confetti fell to the turf at the Thomas and Mack Center in Las Vegas last week, where just minutes before John Elway’s Colorado Crush defeated Home Depot co-founder Arthur Blank’s Georgia Force on the game’s final ...

Tags: AFL, CBS Broadcasting Inc., Electronic Arts, Football, Honda Motor Co., Marketing and Sponsorship, NBC, NFL

06/20/05
SportsBusiness Journal: Sprint, NFL near $200M deal

The NFL is close to completing a five-year, $200 million sponsorship and content rights deal with Sprint that includes the ability to deliver video highlights of NFL games to cell phones for the first time. Sprint’s return to the NFL would be one of ...

Tags: Ameriquest Mortgage, Coors Brewing Co., Football, Marketing and Sponsorship, NFL, PepsiCo, Sprint Corp., Visa

06/20/05
SportsBusiness Journal: Pizza Hut’s naming deal rare for fast food

Yum Brands’ Pizza Hut has acquired naming rights to the new home stadium of MLS’ FC Dallas franchise for $30 million over the next 20 years. Pizza Hut President Peter Hearl (left) and FC Dallas owner Lamar Hunt shake at Pizza Hut Park. ...

Tags: FC Dallas, Marketing and Sponsorship, Pizza Hut, Soccer

06/20/05
SportsBusiness Journal: NFL’s Tom Murphy takes sponsorship post with MasterCard

MasterCard has hired NFL director of corporate sponsorships Tom Murphy as its new vice president of sponsorships, a highly sought-after position that had attracted competition from across the industry. Murphy leaves the NFL after nine years, making him one of the most tenured members wit ...

Tags: Football, Marketing and Sponsorship, MasterCard International Inc., NFL

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