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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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AutoTrader renews with NBA, returns as TNT’s ‘Tip-Off’ sponsor

Published in SportsBusiness Journal on 10 / 20 / 14

AutoTrader.com has renewed its sponsorship ties with the NBA, a deal that, as usual, includes a large buy on league rights holder TNT. {podcast} SBJ Podcast: NBA writer John Lombardo and Assistant Managing Editor Tom Stinson discuss how the Cavs are handling LeBron James' return from a bu...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/11/04
SportsBusiness Journal: McDonald's joins NBA in China

McDonald’s has joined five other U.S. multinationals as a primary sponsor of NBA exhibition games in China this month. McD’s already has rights to Yao Ming. The quick-service restaurant already has rights to Chinese basketball icon Yao ...

Tags: Anheuser-Busch Cos., Basketball, Houston Rockets, Marketing and Sponsorship, McDonald's Corp., NBA, PepsiCo, Reebok

10/11/04
SportsBusiness Journal: NBA resolves to draw in fans

With the NBA promoting the start of its 2004-05 season as “Basketball New Year,” the league is launching an accompanying television campaign this week showcasing some of its brightest stars articulating their New Year’s resolutions. “We’re trying to throw the flag up and say, ‘Here we are, ...

Tags: ABC, Basketball, ESPN, Football, NBA, New York Knicks, NFL, Phoenix Suns, Sacramento Kings, This Week's Issue

10/04/04
SportsBusiness Journal: Details on NFL shakeup emerge

Guarascio A long-awaited reorganization of the NFL sponsorship and marketing departments was detailed last week in an internal e-mail memo. The reorganization had been anticipated since Phil Guarascio became the league’s marketing chief ...

Tags: Football, Marketing and Sponsorship, MBNA America Bank, NFL

10/04/04
SportsBusiness Journal: 5 sponsors choose to do the Dew

Toyota, Vans, Panasonic, Sony PlayStation and Gillette have signed multiyear deals as the first founding sponsors of the Dew Action Sports Tour, the NBC and Clear Channel-owned property that launches next year. Dew Action Sports ...

Tags: Action Sports, Clear Channel Communications Inc., ESPN, Gillette, Marketing and Sponsorship, NASCAR, NBC, Nextel, PepsiCo, Toyota Motor Corp.

09/27/04
SportsBusiness Journal: 24 Hour Fitness expands

Continuing to expand its marketing portfolio, 24 Hour Fitness has secured a major product placement deal in “The Biggest Loser,” an upcoming NBC reality show in which “severely overweight”’ contestants compete to drop the most pounds. The San Francisco-based fitness company has expa ...

Tags: NBC, Olympics, This Week's Issue, USOC

09/27/04
SportsBusiness Journal: Wristband promo an eye-catcher

A few more promotional items have caught our eye of late. One is a wristband, along the lines of the yellow Lance Armstrong/Nike bracelets that have become as much a fashion item as a cause-marketing tool. Armstrong’s foundation ...

Tags: ESPN, Los Angeles Angels, Los Angeles Dodgers, Marketing and Sponsorship, MLB, New York Mets, NHL, St. Louis Cardinals, WTA

09/20/04
SportsBusiness Journal: Software touted to manage flow

Brendan Kelly’s responsibilities as a national media specialist with Ace Hardware center on advertising, but he also coordinates event marketing for the 4,800-location retailer. Until a few years ago, when someone in the company asked what sponsorships were available, “I’d go diving to the ...

Tags: Ace Hardware, BBDO WorldWide, Bell Canada, Daimler AG, Kraft Foods, Kraft Sports Group, In-Depth, Verizon

09/20/04
SportsBusiness Journal: NASCAR deal fuels gains

The first year of Nextel’s 10-year, $750 million sponsorship of NASCAR’s title circuit has been an unqualified marketing success, according to exclusive research from Knowledge Networks commissioned by SportsBusiness Journal. A survey taken in August 2003 and expanded this year tracked Nex ...

Tags: Dominos, Marketing and Sponsorship, Motorsports, NASCAR, Nextel, UPS

09/20/04
SportsBusiness Journal: N.Y. Post offers Yankees medallions

We’re always looking for the next bobblehead to hit the market, and it appears the flavor of the month in sports promotional tchotchke are the pins and coins being used by newspapers as circulation builders. The programs are st ...

Tags: Adidas, Baseball, Boston Red Sox, Chicago Bears, Houston Texans, Marketing and Sponsorship, New England Patriots, New York Giants, New York Jets, New York Yankees, NFL, Olympics, Sports Illustrated, St. Louis Cardinals, Tampa Bay Buccaneers

09/20/04
SportsBusiness Journal: Brian France to launch new agency

NASCAR’s top executive is establishing a separate marketing agency to sell and service custom publishing for the motorsports series and other sports and entertainment properties. Sources said Game Change Marketing, which will be principally owned by NASCAR Chairman and CEO Brian France ...

Tags: AVP, Marketing and Sponsorship, Motorsports, NASCAR, NHRA

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