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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

Published in SportsBusiness Daily on 08 / 01 / 14

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o...

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Tags: Marketing and Sponsorship

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06/28/04
SportsBusiness Journal: Q&A with Octagon's Rick Dudley

Octagon’s Rick Dudley sees “programming and branded content” as growth opportunities. Over the past few years, the fate of Octagon has been the subject of frequent gossip. With Interpublic Group (IPG) pointing the finger at Octagon Motor ...

Tags: MLB, NFL, NHL, Octagon Group, This Week's Issue

06/28/04
SportsBusiness Journal: Genesco wins Sirius account

Despite coming relatively late to the party, Genesco Sports Enterprises, Dallas, has triumphed in one of the most high-profile sports agency reviews this year: securing the assignment to leverage Sirius’ rights to the NFL and all ...

Tags: AHL, Edelman Public Relations, Football, Hockey, IMG, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MLB, NFL, NHL, Octagon Group, Philadelphia Phillies

06/28/04
SportsBusiness Journal: Profile: Gary Stevenson

When OnSport’s Gary Stevenson speaks, big-name clients listen. There are sports agencies that beg for attention and those that are, in the ad industry’s vernacular for marketing firms, “below the line.” Gary Stevenson’s On-Sport clearly ...

Tags: Golf Channel, MLS, Nationwide Realty Investors, NBA, Octagon Group, OnSport, PGA Tour, Philadelphia 76ers, Phoenix Suns, Seattle Mariners, This Week's Issue, USTA, Wachovia, WNBA

06/28/04
SportsBusiness Journal: Sponsorship: Overnight delivery

chart The market for delivery services is less than a tenth the size of consumer products like autos, soft drinks and beer that dominate sports marketing. Yet delivery services are as critical to GM as steel, as vital to Coke as sugar, and as integral an ingredient as hops in the brewi ...

Tags: Anheuser-Busch Cos., BBDO WorldWide, DHL, FedEx Corp., Memphis Grizzlies, NASCAR, NTRA, NBA, NFL, NHL, PGA Tour, Philadelphia Eagles, In-Depth, UPS, Washington Redskins

06/21/04
SportsBusiness Journal: Staples ending NFL sponsorship

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Tags: ABC, Basketball, CBS Broadcasting Inc., Chicago Bears, Cleveland Browns, ESPN, Football, Fox, Marketing and Sponsorship, Mass Mutual, MasterCard International Inc., Miami Dolphins, Miami Heat, Motorsports, NBA, New England Patriots, New York Jets, New York Mets, NFL, Office Depot, Philadelphia Eagles, San Francisco 49ers, Seattle Seahawks, Staples, Verizon, Washington Redskins

06/14/04
SportsBusiness Journal: GM signs Howie Long to deal

General Motors has signed Fox NFL analyst Howie Long to a three-year endorsement deal under which the hall of famer will serve as a spokesman for Chevrolet Trucks. Chevy truck ad agency Campbell-Ewald will produce television ads and other creative, largely for use by GM’s 100-plus local dea ...

Tags: Football, Fox, Kellogg, Marketing and Sponsorship, NFL, Oakland Raiders, PepsiCo, RadioShack

06/14/04
SportsBusiness Journal: DirecTV campaign plugs NFL coverage

DirecTV will soon launch a new ad campaign pushing its Sunday Ticket pay TV package for out-of-market NFL Sunday telecasts. Crafted by ad agency The Ballpark of Santa Monica, Calif., and in-house talent, the ads attempt to illustrate that Sunday Ticket subscribers get closer to the game ...

Tags: BBDO WorldWide, Dallas Cowboys, ESPN, Football, Fox, Green Bay Packers, Marketing and Sponsorship, New England Patriots, NFL

06/14/04
SportsBusiness Journal: Sponsors fill out roster of All-Star promos

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Tags: Baseball, Century 21 Real Estate Corp., ESPN, Marketing and Sponsorship, MLB, NFL

06/14/04
SportsBusiness Journal: Phelps makes waves for Visa

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Tags: BBDO WorldWide, Marketing and Sponsorship, Olympics, Visa

06/07/04
SportsBusiness Journal: Visa presses for exclusivity in NFL deal

Two of the NFL’s largest corporate sponsors are in a dust-up over some of the most valuable inventory controlled by the league — Super Bowl tickets. Since many consider those tickets priceless, perhaps it is appropriate that this boils down to a dispute between MasterCard and Visa. ...

Tags: Football, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, New England Patriots, NFL, Visa

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