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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/03/06
SportsBusiness Journal: AVP’s Brooklyn Open inks realty firm as presenting sponsor

Real estate firm Cushman & Wakefield has bought a presenting sponsorship to the AVP’s Brooklyn Open tournament, which debuts this August adjacent to Coney Island’s legendary boardwalk. The three-year, mid-six-figure deal gets the firm rotational signage in the main court and b ...

Tags: This Week's News

04/03/06
SportsBusiness Journal: Two marketing leaders leaving Sprint Nextel

Sprint Nextel vice president of sports marketing Michael Robichaud is leaving the company, a departure that comes some seven months after Sprint’s $35 billion merger with Nextel was completed. Michael Robichaud was involved in some of the largest sponsorship dea ...

Tags: This Week's News

03/27/06
SportsBusiness Journal: Nike backs new Jeter shoes

Nike is backing this week’s launch of a Derek Jeter signature shoe with a print, outdoor and Internet ad campaign. Wieden & Kennedy did the campaign for the sixth Jeter Jumpman model. Since the players wear cleats, signature ba ...

Tags: Marketing and Sponsorship

03/27/06
SportsBusiness Journal: Coke gets its foot into Rapids’ soccer complex

Coca-Cola has signed on as the first of 10 founding-level sponsors at the multipurpose soccer and youth sports complex and retail development being built in Commerce City, Colo., by Kroenke Sports Enterprises . The facility is s ...

Tags: Marketing and Sponsorship, PepsiCo

03/27/06
SportsBusiness Journal: Sponsor Direct acquires competitor SponsorAid

Sponsorship solutions company Sponsor Direct has acquired competitor SponsorAid in what was described as a cash and equity deal. SponsorAid competed with Sponsor Direct in selling automated systems to manage what can be an overwhelming volume of incoming sponsorship proposals that are presented ...

Tags: Marketing and Sponsorship

03/27/06
SportsBusiness Journal: Giants/Jets: $20M a year for naming rights

The early asking price for naming rights to the proposed stadium for both the New York Giants and Jets is $20 million a year, according to several sources with knowledge of the situation. The new home of the New York Giants and Jets is expected to win ...

Tags: This Week's News

03/20/06
SportsBusiness Journal: Ocean Spray to market Craisins through WNBA sponsorship

Targeting the WNBA’s young female fan base, Ocean Spray has signed its Craisins brand of dried sweetened cranberries to a one-year sponsorship of the women’s basketball league. Ocean Spray also will sponsor the league’s “Be Fit” tour of fitness workshops. ...

Tags: This Week's News

03/20/06
SportsBusiness Journal: MLS hires firm to conduct brand study

Entering its second decade with the season that starts April 1, Major League Soccer is taking a hard look at itself. The league has hired New York branding firm SME, along with several universities, to ask questions fundamental to the future of MLS, such as who its fans are and what ...

Tags: This Week's News

03/13/06
SportsBusiness Journal: Chasing airline sponsorship dollars? Good luck

For any team or venue seeking sponsorship dollars from airlines, the only good news is that the search needn’t be exhaustive — there’s only a handful of carriers spending on sports sponsorships. The bad news is that since airlines are still largely unprofitable and some of the largest c ...

Tags: In-Depth

03/13/06
SportsBusiness Journal: They’re with the brand: Hire continues trend

Sports properties talk a lot about branding, but over the years, sales have always been paramount. The care and feeding of their brands has largely resided in the corporate sponsorship sales department, or added to the long list of duties of the properties’ president or league CEO. N ...

Tags: This Week's News

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