About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Eagles To Remain On Entercom's WIP-FM Under Seven-Year Deal

Published in SportsBusiness Daily on 11 / 21 / 17

The Eagles will remain on WIP-FM with a new seven-year deal signed with Entercom, whose recent merger with CBS Radio gave it 225 stations nationwide. Eagles games have been on WIP for the past 25 years. Entercom Sports President Mike Dee said the new deal will have a bigger focus on ancillary prog...

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More Stories by this Author

07/13/09
SportsBusiness Journal: MLB’s licensed-goods business beating its projections

After more than a decade of sales growth, MLB consumer products chief Howard Smith started the 2009 season with an unusual emotion: trepidation. With the recession sealing wallets and pocketbooks, and retailers feeling pain long before last year’s meltdown in the financial services ...

06/29/09
SportsBusiness Journal: Among charity efforts, plenty of room to activate

MLB officials say that as long ago as last October they were considering positioning the 2009 All-Star Game as more of a cause-related affair. The 2008 New York All-Star Game was the most profitable ever. Since then, a recession and layoffs made a more charitable approach fitting, if no ...

06/29/09
SportsBusiness Journal: NFL adding IHOP to 2009 sponsor menu

The first new NFL sponsorship signed during the offseason is with … the International House of Pancakes. The NFL has been casting its net at a variety of casual-dining chains, and the franchised restaurant chain has signed a three-month promotional partnership, from August through O ...

06/29/09
SportsBusiness Journal: Clark leaving MillerCoors

Dockery Clark, MillerCoors director of sports and entertainment marketing, is leaving after nearly four years with the company, effective July 15. A MillerCoors internal e-mail sent last Tuesday “on behalf of” CMO Andy England said Clark was leaving to relocate to her hometown of Charlot ...

06/29/09
SportsBusiness Journal: CBA offers AVPers revenue and profit sharing

The AVP is completing a four-year collective-bargaining agreement that will guarantee labor peace through 2012 and offer players revenue and profit sharing for the first time. The new CBA comes after recent leadership and ownership changes in which Leonard Armato departed as commissione ...

06/29/09
SportsBusiness Journal: Some of the interest in new Sports Q Scores isn’t at the top

Experience counts considerably in sports and in the Sports Q Scores upon which hundreds of millions of dollars’ worth of annual advertising decisions are based. The latest round of Sports Q Scores are complete, and just three of the athletes achieving the highest scores are still activ ...

Tags: Marketing and Sponsorship

06/22/09
SportsBusiness Journal: Sponsors shift focus to NBA draft

With the NBA Finals completed, league sponsors are turning their focus to marketing activation at this week’s player draft, which will be held Thursday at the WaMu Theater at New York’s Madison Square Garden. For the first time, EA Sports is the presenting sponsor of the event, which wi ...

06/22/09
SportsBusiness Journal: Sponsor says its deal is a cut above the rest

With all the changes over the past decade at the AVP, there isn’t much remaining from 1999, the year John Paul Mitchell Systems began sponsoring the tour. However, one thing is now as familiar at AVP tour stops as sand and sunglasses: haircuts, and lines of people waiting for them. Perh ...

Tags: In-Depth

06/22/09
SportsBusiness Journal: Gillette’s century of close shaves in baseball

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Tags: In-Depth

06/22/09
SportsBusiness Journal: New MSG team touts spirit of cooperation

The mantra at MSG is “change.” Change, as in NBA veteran Scott O’Neil, who was named president of MSG Sports last July. That was followed by hiring a phalanx of new sales and marketing executives to help sell a building renovation that started at $500 million but now is ...

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