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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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TD Ameritrade Signs Andrew Luck To Two-Year Endorsement Deal

Published in SportsBusiness Daily on 01 / 27 / 15

First-year NFL corporate sponsor TD Ameritrade has signed Colts QB Andrew Luck to a two-year endorsement pact. Under the deal, Luck will appear in national ad campaigns, do social media and make promotional appearances for the NFL's official brokerage house. The agreement with Luck is coterminous ...

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SportsBusiness Journal: Minor expansion: MLB adds 122 ballparks to all-star voting

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Tags: Football, Marketing and Sponsorship, MLB, NCAA, Reebok

SportsBusiness Journal: Sox star Damon quickly grows into advertiser fave

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Tags: Boston Red Sox, DHL, Electronic Arts, ESPN, Marketing and Sponsorship, NFL, Philadelphia Eagles, Sprint Corp.

SportsBusiness Journal: USA Today, 7-Eleven flip over NBA coins

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Tags: Basketball, Marketing and Sponsorship, McDonald's Corp., NFL, USA Today Sports

SportsBusiness Journal: Emirates Airlines books top sponsorship with NTRA

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Tags: ABC, ESPN, Horse Racing, Marketing and Sponsorship, NBC, NTRA

SportsBusiness Journal: Cosmetic appeal: O’s sign Cover Girl

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Tags: Baltimore Orioles, Basketball, Marketing and Sponsorship

SportsBusiness Journal: XM loads up on teams to back MLB deal

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Tags: Baltimore Orioles, Basketball, Best Buy, Boston Red Sox, Chicago White Sox, Los Angeles Angels, Los Angeles Dodgers, Marketing Arm, Marketing and Sponsorship, Millsport LLC, MLB, New York Mets, New York Yankees, Philadelphia Phillies, San Francisco Giants, Wal-Mart Stores Inc.

SportsBusiness Journal: NBA TV muscles up for free preview, playoffs

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Tags: ABC, Basketball, Comcast Corp., ESPN, Marketing and Sponsorship, NBA

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Tags: Marketing and Sponsorship

SportsBusiness Journal: ‘More variables’ flavor NFL Web bidding

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Tags: ABC, CBS Broadcasting Inc., Football, NFL

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Tags: MLS, Other News, Soccer

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