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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Nivea Men Signs On To Be Presenting Sponsor Of Inaugural FXFL Season

Published in SportsBusiness Daily on 10 / 23 / 14

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched...

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Tags: Marketing and Sponsorship

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10/11/04
SportsBusiness Journal: Sports Spots: “No Bull

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10/11/04
SportsBusiness Journal: NASCAR has a fresh idea

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10/11/04
SportsBusiness Journal: McDonald's joins NBA in China

McDonald’s has joined five other U.S. multinationals as a primary sponsor of NBA exhibition games in China this month. McD’s already has rights to Yao Ming. The quick-service restaurant already has rights to Chinese basketball icon Yao ...

Tags: Anheuser-Busch Cos., Basketball, Houston Rockets, Marketing and Sponsorship, McDonald's Corp., NBA, PepsiCo, Reebok

10/11/04
SportsBusiness Journal: NBA resolves to draw in fans

With the NBA promoting the start of its 2004-05 season as “Basketball New Year,” the league is launching an accompanying television campaign this week showcasing some of its brightest stars articulating their New Year’s resolutions. “We’re trying to throw the flag up and say, ‘Here we are, ...

Tags: ABC, Basketball, ESPN, Football, NBA, New York Knicks, NFL, Phoenix Suns, Sacramento Kings, This Week's Issue

10/04/04
SportsBusiness Journal: Details on NFL shakeup emerge

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Tags: Football, Marketing and Sponsorship, MBNA America Bank, NFL

10/04/04
SportsBusiness Journal: 5 sponsors choose to do the Dew

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Tags: Action Sports, Clear Channel Communications Inc., ESPN, Gillette, Marketing and Sponsorship, NASCAR, NBC, Nextel, PepsiCo, Toyota Motor Corp.

09/27/04
SportsBusiness Journal: 24 Hour Fitness expands

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Tags: NBC, Olympics, This Week's Issue, USOC

09/27/04
SportsBusiness Journal: Wristband promo an eye-catcher

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Tags: ESPN, Los Angeles Angels, Los Angeles Dodgers, Marketing and Sponsorship, MLB, New York Mets, NHL, St. Louis Cardinals, WTA

09/20/04
SportsBusiness Journal: Software touted to manage flow

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Tags: Ace Hardware, BBDO WorldWide, Bell Canada, Daimler AG, Kraft Foods, Kraft Sports Group, In-Depth, Verizon

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Tags: Dominos, Marketing and Sponsorship, Motorsports, NASCAR, Nextel, UPS

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