About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Meier Raivich, Fanatics

Published in SportsBusiness Journal on 09 / 25 / 17

Photo by: FANATICS MEIER RAIVICH Fanatics Vice president, communications and corporate branding Over the past few years, Fanatics has acquired some of the most significant rights and brands in th...

Read More

Tags: Power Players

More Stories by this Author

05/04/09
SportsBusiness Journal: AVP ready to sign time-buy deal with Versus, will pay about $50,0 ...

The AVP is about to sign a time-buy deal with Versus, ensuring that the Comcast-owned sports network carries 11 beach volleyball events on tape delay this summer, according to several sources. As part of the time-buy deal, the AVP has committed to pay Versus about $50,000 an hour — a marke ...

05/04/09
SportsBusiness Journal: Consulting chief departs IMG for position at CAA

Andy Pierce, IMG’s longtime head of corporate consulting who has represented many U.S. blue-chip companies and formerly helped run IMG’s powerful golf division, has left the firm to join Creative Artists Agency. The move adds another sports business veteran to the roster of CAA ...

05/04/09
SportsBusiness Journal: BBDO out as NFL’s lead creative agency

BBDO, New York, has resigned as the NFL’s lead creative agency after a three-year run.  The Omnicom agency’s contract expired at the end of March. Sources said the league wanted to move to more of a project-by-project relationship with its agencies and that there were some creat ...

04/27/09
SportsBusiness Journal: WNBA marketers look to sell ad space on team uniforms

Call it the year of selling dangerously. As corporate marketing budgets have tightened, more sports sponsorship inventory once considered off limits is now on the sales block. We’ve seen liquor marketers find new comfort with the NBA, and likely the NFL, and we’re assuming the ...

Tags: Marketing and Sponsorship

04/27/09
SportsBusiness Journal: SNY selling local rivalries at spots’ faux store

A Giants fan takes care of a Jets-dressed mannequin in one of the new TV spots. Looking to amp up its presence as arbiter and tastemaker at the intersection of all things sports and New York, SportsNet New York will break a TV, digital and out-of-home campaign ...

04/27/09
SportsBusiness Journal: SNY selling local rivalries at spots’ faux store

A Giants fan takes care of a Jets-dressed mannequin in one of the new TV spots. Looking to amp up its presence as arbiter and tastemaker at the intersection of all things sports and New York, SportsNet New York will break a TV, digital and out-of-home campaign ...

04/20/09
SportsBusiness Journal: RJSM taking controlling interest at AVP

Following the recent exit of former Commissioner Leonard Armato, the AVP finds itself at yet another crossroads. The good news is that it has a new lead investor in RJSM Partners, which is moving from a minority partner to taking over controlling interest in the volleyball tour. “Pro ...

04/20/09
SportsBusiness Journal: NFL sponsors ready to perform at Radio City

Licensees and corporate sponsors are drawing up their marketing plays to support the NFL draft at Radio City Music Hall this week. About 800 VIP guests will attend. The NFL has again taken more than 500 lamppost banners around Midtown Manhattan, along with a billboard in Times Square. ...

04/20/09
SportsBusiness Journal: Product integration shows Right Guard came to play

It is not often we look to the deodorant category for paradigms of sports marketing expertise, but when we see what Dial ’s Right Guard brand has created after less than a year as an NBA corporate sponsor, maybe we should. After signing NBA wunderkind Chris Paul as a spokesman pr ...

Tags: Marketing and Sponsorship

04/13/09
SportsBusiness Journal: What’s next for Reebok? ‘Fun and fit’

Over the past two decades, while Nike was swelling from a $1.2 billion company to an $18.6 billion empire, the most consistent characteristic of Reebok was its proclivity for ditching agencies and tag lines nearly as often as consumers change shoes. Nike introduced “Just Do It&r ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug