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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

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Like so many niche sports, the equipment market for lacrosse is dominated by a fraternity of small companies staffed and often founded by former players. Lately, as the sport has been growing outside of its traditional Northeastern/Mid-Atlantic boundaries, it’s attracted attention from ...

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02/27/06
SportsBusiness Journal: Las Vegas mayor takes case to NBA team owners, execs

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02/27/06
SportsBusiness Journal: NFL’s ‘hardlines’ head for Steelers’ home

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Tags: This Week's News

02/20/06
SportsBusiness Journal: Seton Hall enters sports poll market

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Tags: Other News

02/20/06
SportsBusiness Journal: Classic rounding third toward a profit

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02/13/06
SportsBusiness Journal: It’s an activation celebration at NBA’s All-Star Weekend

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Tags: In-Depth

01/30/06
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01/30/06
SportsBusiness Journal: Steelers’ arrival is solid gold for licensed goods

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01/16/06
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