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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Nivea Men Signs On To Be Presenting Sponsor Of Inaugural FXFL Season

Published in SportsBusiness Daily on 10 / 23 / 14

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/01/04
SportsBusiness Journal: 16W signs Ripken to deal

New Jersey agency 16W Marketing has secured its most significant new athlete property since the company, headed by former ISI co-founders Frank Vuono and Steve Rosner, opened its doors four years ago. The sports marketing shop rec ...

Tags: 16W Marketing, And 1, Baseball, Comcast Corp., EA Sports Edge, Football, IMG, Marketing and Sponsorship, MBNA America Bank, MLB, NBA, NFL, NHL, RadioShack, Reebok

11/01/04
SportsBusiness Journal: NBA apparel line at Wal-Mart

As the sports apparel licensing boom of recent years slows, the NBA is testing a private-label line of unlicensed sports apparel called the NBA Elevation Collection at 250 Wal-Mart stores across the country. Sal LaRocca, NBA senior vice president for global merchandising, described the ...

Tags: Basketball, Kmart, NBA, NFL, Target, This Week's Issue, Wal-Mart Stores Inc.

10/25/04
SportsBusiness Journal: It's a sponsor stampede at PBR

On the eve of its annual championship in Las Vegas, the Professional Bull Riders has renewed 14 sponsors, an aggregate of more than $50 million in sponsorship and advertising revenue to the PBR over the next three years, according to officials of the circuit. Among the long-term renewals a ...

Tags: Anheuser-Busch Cos., Caterpillar Inc., Ford Motor Co., Frito-Lay, IMG, Kraft Foods, Kraft Sports Group, Motorsports, NASCAR, NBC, Outdoor Channel, PepsiCo, This Week's Issue

10/25/04
SportsBusiness Journal: WNBA hunts new chief

Contemporaries of WNBA President Val Ackerman said the league won’t have an easy time replacing its only president, who unexpectedly resigned last week after more than eight years on the job. Ackerman, who said she resigned because of family reasons, possesses a set of skills that sui ...

Tags: Basketball, NBA, This Week's Issue, WNBA

10/18/04
SportsBusiness Journal: McArthur Towel cleans up

There are almost as many names for rally towels as there are teams using them. Pittsburgh’s “Terrible Towel,” created during the Steelers’ first championship run in 1975, is the granddaddy of them all. Minnesota has the “Homer Hanky,” while Carolina Panthers fans receive the “Prowl Towel. ...

Tags: Action Performance Cos., Baseball, Basketball, Carolina Panthers, Football, Minnesota Twins, MLB, Motorsports, NASCAR, NBA, NFL, Pittsburgh Steelers, In-Depth

10/18/04
SportsBusiness Journal: MasterCard moves Cramer up

An internal reorganization at MasterCard has John Stuart, senior vice president of sponsorships and event marketing, transferring to a marketing position overseas, and Bob Cramer assuming Stuart’s role as the top sponsorship executive in the payment card association’s biggest market. ...

Tags: Baseball, Hockey, MasterCard International Inc., MLB, NHL, Soccer, This Week's Issue

10/18/04
SportsBusiness Journal: MLB fills World Series promos

MLB has filled out its corporate sponsorship lineup card for World Series activation. With its vast collection of MLB team deals, in addition to its national MLB sponsorship, Anheuser-Busch can lay claim to being the biggest M ...

Tags: Anheuser-Busch Cos., Baseball, CBS Broadcasting Inc., FC Dallas, Football, Fox, Gillette, John Hancock, Kraft Foods, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, MLB, New York Jets, NFL, PepsiCo, Soccer

10/18/04
SportsBusiness Journal: Envision wins Juventus battle

Wasserman Media Group’s Envision has won an agency shootout to sell naming rights for the stadium retrofit planned for Italian soccer team Juventus, one of the world’s most renowned clubs. Envision recently sold a 15-year naming-rights deal for Arsenal’s new home to Emirat ...

Tags: Envision, Soccer, This Week's Issue

10/11/04
SportsBusiness Journal: “Whatever Floats Your Boat

• Client: Nissan • Agency: TBWA\Chiat\Day, Los Angeles • Principals: For Nissan: Erich Marx, senior manager, Nissan Model Line, SUVs; and Kim McCullough, senior manager, Marketing Communications. For TBWA\Chiat\Day: Rob Schwartz, executive creative director; and Joe Shands, ...

Tags: Baseball, Nissan Motor Co., San Francisco Giants, Sports Spots

10/11/04
SportsBusiness Journal: IMG consulting business flying high

Amid the rumors that IMG might sell off some of its divisions under the new ownership of Ted Forstmann, officials from IMG’s consulting division call the results of the past 18 months “our best ever” and are now looking to expand ...

Tags: Bonham Group Inc., Comcast Corp., DHL, GE, Gillette, IMG, LPGA, Major League Lacrosse, Marketing Arm, Marketing and Sponsorship, MLB, NASCAR, NBC, NFL, Outdoor Channel, Philadelphia 76ers, Philadelphia Eagles, SFX, Starbucks, State Farm, Volkswagen, Wendy's International Inc.

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