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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Take the pair: Simms, Esiason line up for Investors Bank

Published in SportsBusiness Journal on 05 / 15 / 17

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea...

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Tags: Marketing and Sponsorship

More Stories by this Author

03/02/09
SportsBusiness Journal: WBC touts regional sponsors for 2009 event

While some marquee athletes are absent and there are fewer big-ticket sponsors from the U.S., the organizers of the second World Baseball Classic say their bottom line is well ahead of the 2006 edition. Gatorade is one of the World Baseball Classic sponsors with global rights. ...

02/23/09
SportsBusiness Journal: Nets nab eighth founding sponsor

Oral arguments in the eminent domain case that could keep the New Jersey Nets from relocating to a planned arena in Brooklyn, N.Y., begin this week, but the court case isn’t putting the brakes on the team’s business negotiations. The Nets have signed MetroPCS as the eighth founding s ...

02/23/09
SportsBusiness Journal: Waiting and worrying, but still selling

The dire tone of the economy, not leather balls bouncing on the hardwood, was the buzz among the executives and sports marketers gathered in Phoenix for the NBA’s All-Star Weekend. And while there continued to be negative news surrounding the markets and more grim forecasts from most indu ...

02/16/09
SportsBusiness Journal: Seventy-four of 400 employees taking NFL buyouts, short of league ...

Just 74 of the 400 NFL employees who were offered buyouts in December are taking the deal, far short of the number the league was hoping to reach. Last week was the deadline that league employees could back out of their commitment to take one of the voluntary severance packages, which were ...

02/16/09
SportsBusiness Journal: New firm, big picture for Ponturo

He’s been identified many times on these pages as the most powerful man in sports, so to hear Tony Ponturo reminisce on his many years at the helm of Anheuser-Busch’s sports marketing and media budgets is not insignificant. With InBev buying America’s largest corporate patro ...

02/16/09
SportsBusiness Journal: Former NFL exec Holtzman going to Yankees

Former NFL consumer products chief Mark Holtzman is taking a job with the New York Yankees developing the non-baseball revenue side of the business at the team’s new $1.56 billion facility. Sources said Holtzman will join the franchise in a position that will promote everything but base ...

02/16/09
SportsBusiness Journal: Super Bowl hosts plan while keeping eyes on economy

With Super Bowl XLIII history, local host committees for the next two NFL championships are turning their attention toward fundraising and sponsorship sales with a watchful eye on the recession. “The reality is we’re watching the economy,” said Rodney Barreto, chairman of the Super Bowl ...

02/09/09
SportsBusiness Journal: Adidas, Sprite, T-Mobile active in activation

NBA sponsors are finalizing activation plans for the league’s All-Star showcase to be held this weekend in Phoenix.  “We’ve had as much or more activation by our marketing partners than ever,” said Mark Tatum, senior vice president of marketing partnerships. Top NBA licensee Adidas ...

02/09/09
SportsBusiness Journal: NFL at revenue crossroads

Is the way the NFL does business about to undergo a significant change? With what looks like a contentious labor negotiation imminent along with the likelihood of an uncapped year for player salaries after next season, and most of the league’s television rights deals and almost al ...

02/02/09
SportsBusiness Journal: Licensees change to try to accommodate strapped retailers

Attendance was sparse at the recent Sports Licensing & Tailgate Show in Las Vegas, but even show organizers acknowledged that with the low expectations generated by a moribund economy, they weren’t entirely disappointed. As a matter of fact, even with less than stellar attendance a ...

Tags: Marketing and Sponsorship

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