About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

MLB will waive flag for promo

G iven baseball's legendary, if not necessarily accurate, status as the national pastime, it's probably appropriate that Major League Baseball was the first big sports property to exploit commercially the country's newfound fascination with all things red, white and blue post-9/11 ...

Tags: Adidas, Arizona Diamondbacks, Baseball, ESPN, FIFA, Foot Locker, Marketing and Sponsorship, Mattel, MBNA America Bank, MLB, New Era, New York Mets, New York Yankees, Soccer, Yahoo! Inc., YankeeNets

Met-Rx signs tennis player

Meghann Shaughnessy, No. 12 in the world, will pitch Met-Rx nutritional supplements. Met-Rx has signed women's tennis star Meghann Shaughnessy to a two-year endorsement deal and dropped it ...

Tags: Football, New York Giants, Tennis, This Week's Issue

Nissan makes deal with AVP

With its season opening this week, the relaunched Association of Volleyball Professionals has signed Nissan to a one-year sponsorship deal. Sources said the deal was in the low seven figures. The deal makes Nissan one of the league's biggest sponsors, along with Microsoft's Xbox video-ga ...

Tags: Anheuser-Busch Cos., Fox, Microsoft Corp., NBC, Nissan Motor Co., Sports Illustrated, This Week's Issue

989 Sports signs Bonds, Brady

Barry Bonds will occupy the cover of 989's MLB 2003 game, out next month. Seeking to gain ground and visibility against industry stalwart EA Sports, Sony's 989 game subsidiary has secured new single-season home run champ Barr ...

Tags: Baseball, CBS Broadcasting Inc., Chicago Cubs, EA Sports Edge, ESPN, Football, Fox, MLB, New England Patriots, NFL, This Week's Issue

NASCAR ran dry for Gatorade

The turf battle that Coke and Pepsi have fought at NASCAR events took an intriguing turn last week when Coke's Powerade brand unseated Pepsi's Gatorade as the official sports drink of NASCAR, ending Gatorade's 18-year run in that position. The deal, announced Thursday, will r ...

Tags: Motorsports, NASCAR, PepsiCo, This Week's Issue

O5 Group markets Olympics

M arketing is all about finding a niche and exploiting it. That sums up the strategy McCann-Erickson WorldGroup is using in launching what's believed to be the first agency dedicated to Olympic marketing (although Meridian Management sells sponsorships for and is partly owned b ...

Tags: Acclaim Entertainment Inc., Century 21 Real Estate Corp., IMG, Marketing and Sponsorship, McCann-Erickson Worldwide Inc., MCI Group, MLB, Momentum IMC, Octagon Group, Olympics

Dunkin' Donuts fills holes

In one ad, 253-pound New England Patriots linebacker Ted Johnson is so enamored of one customer's doughnut order that he follows it out the drive-through window and into his front seat. T here was a ...

Tags: Boston Bruins, Boston Celtics, Boston Red Sox, Burger King Corp., Gillette, Los Angeles Lakers, McDonald's Corp., MLB, New England Patriots, Quizno, Special Report

AEG purchases Envision

Anschutz Entertainment Group has bought sports marketing and sales agency Envision. With the purchase, Envision becomes AEG Marketing, the default agency for all of the Anschutz sports properties and entitlements. AEG helped found Envision in 1998 and already owned a majori ...

Tags: AHL, AEG, ECHL, Los Angeles Kings, Los Angeles Lakers, Los Angeles Sparks, MLS, This Week's Issue, WNBA

Anschutz-USTA to build facilities

Anschutz Entertainment Group is joining the USTA in a partnership to build new professional tennis facilities across the country. The move, expected to be announced this week, is a precursor to tennis' American governing body extending its cash cow U.S. Open brand by creating a "U.S. Op ...

Tags: AEG, CBS Broadcasting Inc., Tennis

Dunkin' Donuts faces challenge

Krispy Kreme will invade Dunkin' Donuts' New England turf with 16 new stores. With Starbucks grabbing many of the nation's java junkies, you'd think there might be some concern at Dunkin' Donuts. Ther ...

Tags: Special Report

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug