About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Sports Facilities & Franchises: Big Data Continues To Shape The Future

Published in SportsBusiness Daily on 10 / 16 / 17

IBM VP/Competitive & Big Data Analytics Teams Paul Zikopoulos painted a picture for the '17 AXS Sports Facilities & Franchises conference of a future filled with “mass one-to-one marketing” -- all powered by AI, big data and analytics. Zikopoulos fronted a presentation titled&nbs...

Read More

Tags: Events and Attractions

More Stories by this Author

06/22/09
SportsBusiness Journal: Sponsor says its deal is a cut above the rest

With all the changes over the past decade at the AVP, there isn’t much remaining from 1999, the year John Paul Mitchell Systems began sponsoring the tour. However, one thing is now as familiar at AVP tour stops as sand and sunglasses: haircuts, and lines of people waiting for them. Perh ...

Tags: In-Depth

06/22/09
SportsBusiness Journal: Gillette’s century of close shaves in baseball

Gillette began using Major League Baseball players to sell its wares before Yankee Stadium was built — the original Yankee Stadium. Those first ads ran even before the Yankees were the Yankees; they were the New York Highlanders. The team that eventually became the Dodgers was then the ...

Tags: In-Depth

06/22/09
SportsBusiness Journal: New MSG team touts spirit of cooperation

The mantra at MSG is “change.” Change, as in NBA veteran Scott O’Neil, who was named president of MSG Sports last July. That was followed by hiring a phalanx of new sales and marketing executives to help sell a building renovation that started at $500 million but now is ...

06/22/09
SportsBusiness Journal: Burton joins Syracuse faculty as first David Falk distinguished p ...

Former U.S. Olympic Committee Chief Marketing Officer Rick Burton is returning to academia as part of the nascent sport management program at Syracuse University. Burton, who left the USOC in late 2008 after a year on the job, has been named the first David Falk distinguished professor o ...

06/22/09
SportsBusiness Journal: Top draft pick Stafford cleans up with early marketing deal

You know something is awry in the sports marketing economy when the NFL’s top draft pick has a marketing deal for hair care products before he has one for athletic footwear and apparel. Such is the case with quarterback Matthew Stafford of the Detroit Lions. While none of the big footwe ...

Tags: Marketing and Sponsorship

06/15/09
SportsBusiness Journal: New 3-year, revenue-sharing deal doubles NYC Marathon network air ...

The New York City Marathon will remain on NBC for the next three years as a result of a renewal deal that will double the amount of network air time for America’s top marathon. The race, title sponsored by ING, has been on NBC for 10 years. This year’s marathon is Nov. 1, and the new, t ...

06/15/09
SportsBusiness Journal: Jets/Giants connects with 3rd ‘cornerstone’ sponsor: Verizon

Can you hear me now, Jets and Giants? Apparently so. Verizon and its Verizon Wireless sister brand have tightened their stranglehold on New York City-area team deals by taking a naming-rights deal for one of the four corners being sold at the as-yet-unnamed Jets/Giants stadium, wh ...

Tags: Marketing and Sponsorship

06/08/09
SportsBusiness Journal: New Balance touting stores in ads

Athletic footwear and apparel brand New Balance has selected Conover Tuttle Pace as the first dedicated ad agency for the 134 New Balance stores across the country. The franchised stores opened in 1995, and are independently owned and operated. A campaign from Conov ...

06/08/09
SportsBusiness Journal: More details but no price for MSG renovation

Madison Square Garden executives last week proudly displayed a suite sales center that will be the hub of a building renovation that will now take a year longer than expected and cost more than the original estimate of $500 million. Just how much more the renovation — which will add a n ...

06/08/09
SportsBusiness Journal: Bayer builds on to MLB sponsorship with emphasis on prostate canc ...

With increasing awareness of male prostate cancer and improving sales of its One A Day vitamins formulated to address the issue, Bayer is buffering its MLB sponsorship, which already supports the One A Day men’s vitamin. “We’ve moved the needle,” said Reese Fitzpatrick, Bayer’s senio ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug