About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Silver’s column an effort to clarify NBA stance

Published in SportsBusiness Journal on 11 / 24 / 14

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

01/17/05
SportsBusiness Journal: Reebok’s NFL deal targeted in suit

A former cap licensee is suing the NFL and Reebok, claiming their 4-year-old exclusive on-field apparel deal violates antitrust law. American Needle of Buffalo Grove, Ill., was an NFL   Click ...

Tags: Football, GameChange Marketing, Marketing and Sponsorship, NFL, Reebok

01/17/05
SportsBusiness Journal: GameChange busy with new deals

GameChange Marketing, the controlled-circulation venue publication company launched by NASCAR chairman and CEO Brian France in 2004, rolls into the new year with publishing deals for a BCS game, the Professional Bull Riders and the Association of Volleyball Professionals and plans for a sep ...

Tags: Marketing and Sponsorship, NASCAR, Nextel

01/17/05
SportsBusiness Journal: Fila vets to relaunch shoe brand

A number of former high-level Fila executives are reuniting in an effort to relaunch the venerable Le Coq Sportif athletic shoe and apparel brand in the United States. Former Fila President Jon Epstein is heading a partnership that will relaunch the brand for back-to-school sales this yea ...

Tags: Fila, This Week's Issue

01/17/05
SportsBusiness Journal: Subway inks with baseball names

Editor's note: This story is revised from the print edition. New York Yankees manager Joe Torre and new Mets skipper Willie Randolph will be pitching for Subway this season under a new deal being wrapped up by the nation’ ...

Tags: ANC Sports, Baseball, Boston Celtics, Continental Airlines, Fox, Golf, Houston Astros, K2 Inc., Los Angeles Dodgers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, Brooklyn Nets, New York Mets, New York Yankees, NHRA, Olympics, Rossignol, Sprint Corp., Subway, Verizon

01/17/05
SportsBusiness Journal: NFL targets fans' iPods

You can watch the NFL on network television, cable TV, satellite TV, DVDs or video tape. You can listen to NFL action on standard radio broadcast, network or local, as well as streamed over the Internet or on satellite radio. But just when you thought America’s most popular sport had run ou ...

Tags: Football, NFL, This Week's Issue

01/10/05
SportsBusiness Journal: Super Bowl site signs up McD's

While the NFL has not had a quick-service-restaurant corporate partner for some time, McDonald’s has signed on as a new sponsor of the league’s Superbowl.com Web site, which annually attracts more than 8 million unique visitors during the month or so it is in operation. ...

Tags: Cadillac, Football, Fox, Marketing and Sponsorship, McDonald's Corp., NFL, PepsiCo, Time Warner

01/10/05
SportsBusiness Journal: Planning a Super Bowl splash

Motorola is aggressively stepping up its presence marketing in the Super Bowl host city this year, aiming to be the most visible NFL corporate patron in what will be a very marketing-saturated city of Jacksonville by the first week of February. “It’s going to be difficult for anyone in Jacks ...

Tags: Alltel, Football, Jacksonville Jaguars, Marketing and Sponsorship, NFL

01/10/05
SportsBusiness Journal: Pepsi reloads on MLB endorsers

In what will likely be his most significant deal since joining the New York Yankees last year, Alex Rodriguez is close to signing a one-year endorsement pact with Pepsi. The deal, which sources pegged in the low to mid-six figures ...

Tags: AFL, Anheuser-Busch Cos., Baseball, FedEx Corp., Football, Fox, Los Angeles Angels, Marketing and Sponsorship, Momentum IMC, NASCAR, NBC, New York Yankees, NFL, PepsiCo, UPS, Verizon

01/10/05
SportsBusiness Journal: Hoop-It-Up returns

Hoop-It-Up is looking to take another shot. The seminal grassroots three-on-three basketball tour is relaunching under new management and hopes to stage 40 to 50 events this year, after holding only 15 tournaments in 2004. Crestline Sports sees its inve ...

Tags: Foot Locker, Host Communications Inc., This Week's Issue

12/27/04
SportsBusiness Journal: Super Bowl apparel sales may heat up

The average temperature in Jacksonville in February is 55 degrees, pretty cool compared with Super Bowl sites of the past few years. And that could provide a chance to generate licensed apparel sales around Super Bowl XXXIX. Consumers will see more outerwear, fleece and jogging suits bearing ...

Tags: Baseball, Boston Red Sox, Football, NFL, Reebok, This Week's Issue, VF Corp.

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