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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Let's Get It Started: NFL To Hold Concerts, Fan Fests In S.F., Boston To Begin Season

Published in SportsBusiness Daily on 06 / 30 / 15

As part of its hype around Super Bowl 50, the NFL will kick off the ’15 regular season on Sept. 10 with an Opening Day concert and fan fest in the Super Bowl market of S.F. Boston, home market of the Super Bowl champion Patriots, also will see some season-opening activities. Pepsi will be the ...

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Tags: NFL, Leagues and Governing Bodies

More Stories by this Author

04/03/06
SportsBusiness Journal: Two marketing leaders leaving Sprint Nextel

Sprint Nextel vice president of sports marketing Michael Robichaud is leaving the company, a departure that comes some seven months after Sprint’s $35 billion merger with Nextel was completed. Michael Robichaud was involved in some of the largest sponsorship dea ...

Tags: This Week's News

03/27/06
SportsBusiness Journal: Nike backs new Jeter shoes

Nike is backing this week’s launch of a Derek Jeter signature shoe with a print, outdoor and Internet ad campaign. Wieden & Kennedy did the campaign for the sixth Jeter Jumpman model. Since the players wear cleats, signature ba ...

Tags: Marketing and Sponsorship

03/27/06
SportsBusiness Journal: Coke gets its foot into Rapids’ soccer complex

Coca-Cola has signed on as the first of 10 founding-level sponsors at the multipurpose soccer and youth sports complex and retail development being built in Commerce City, Colo., by Kroenke Sports Enterprises . The facility is s ...

Tags: Marketing and Sponsorship, PepsiCo

03/27/06
SportsBusiness Journal: Sponsor Direct acquires competitor SponsorAid

Sponsorship solutions company Sponsor Direct has acquired competitor SponsorAid in what was described as a cash and equity deal. SponsorAid competed with Sponsor Direct in selling automated systems to manage what can be an overwhelming volume of incoming sponsorship proposals that are presented ...

Tags: Marketing and Sponsorship

03/27/06
SportsBusiness Journal: Giants/Jets: $20M a year for naming rights

The early asking price for naming rights to the proposed stadium for both the New York Giants and Jets is $20 million a year, according to several sources with knowledge of the situation. The new home of the New York Giants and Jets is expected to win ...

Tags: This Week's News

03/20/06
SportsBusiness Journal: Ocean Spray to market Craisins through WNBA sponsorship

Targeting the WNBA’s young female fan base, Ocean Spray has signed its Craisins brand of dried sweetened cranberries to a one-year sponsorship of the women’s basketball league. Ocean Spray also will sponsor the league’s “Be Fit” tour of fitness workshops. ...

Tags: This Week's News

03/20/06
SportsBusiness Journal: MLS hires firm to conduct brand study

Entering its second decade with the season that starts April 1, Major League Soccer is taking a hard look at itself. The league has hired New York branding firm SME, along with several universities, to ask questions fundamental to the future of MLS, such as who its fans are and what ...

Tags: This Week's News

03/13/06
SportsBusiness Journal: Chasing airline sponsorship dollars? Good luck

For any team or venue seeking sponsorship dollars from airlines, the only good news is that the search needn’t be exhaustive — there’s only a handful of carriers spending on sports sponsorships. The bad news is that since airlines are still largely unprofitable and some of the largest c ...

Tags: In-Depth

03/13/06
SportsBusiness Journal: They’re with the brand: Hire continues trend

Sports properties talk a lot about branding, but over the years, sales have always been paramount. The care and feeding of their brands has largely resided in the corporate sponsorship sales department, or added to the long list of duties of the properties’ president or league CEO. N ...

Tags: This Week's News

03/13/06
SportsBusiness Journal: Brand expert gets marketing post at NBA

David Stern is inseparable from the marketing of the NBA. But now, as the business of pro basketball becomes increasingly complex, he’s shedding some of those responsibilities by adding a senior marketing executive. "Truth be told, I'm replacing myself." David S ...

Tags: This Week's News

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