About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Int'l Hot Rod Association To Expand Global Reach With Four Events In Australia

Published in SportsBusiness Daily Global on 07 / 27 / 16

The Int'l Hot Rod Association is expanding globally with an agreement to sanction drag-racing events at four of Australia's largest quarter-mile tracks: Perth Motorplex, Sydney Dragway, Willowbank Raceway, located near Brisbane; and the recently opened Springmount Raceway, near Cairns, Queensland. I...

Read More

Tags: Australia, Events and Attractions

More Stories by this Author

01/28/08
SportsBusiness Journal: For NFL Net, a new round of lousy predictions

The NFL Network is reprising its “predictions” ad to run during Fox’s broadcast of the Super Bowl. The ad will feature a flashback to September to show how much things can change over an NFL season. Scripting was still being finalized for a shoot by agency Triple Double, scheduled ...

01/21/08
SportsBusiness Journal: Ripken’s solid reputation resonates with water heater company

We’re always looking for new categories that are spending dollars on sports, so we’re intrigued that Cal Ripken has signed a three-year deal to endorse Rinnai water heaters, where he will serve as a “brand ambassador.” We’re not necessarily sure this means that water heaters are ...

Tags: Marketing and Sponsorship

01/21/08
SportsBusiness Journal: NFL thinks desert Super Bowl logo will be hot

Licensing of the generic mark for the Super Bowl always yields $100 million or more in retail sales, but with the New England Patriots looking for a perfect season and a national team like the Green Bay Packers still in the mix as of last week, NFL licensing executives were hopeful of c ...

01/14/08
SportsBusiness Journal: Trade show looks for bigger numbers

With the sporting goods industry still struggling over whether trade shows have outlived their usefulness, the Sports Licensing & Entertainment Marketplace show will go on in Las Vegas Wednesday through Friday. This trade show that serves the industry has shrunk to a tenth or le ...

01/14/08
SportsBusiness Journal: Can pharmaceutical marketing be cured? Prognosis is dim

We don’t pretend to understand the byzantine complexities surrounding pharmaceutical marketing. In recent years, however, when pharmaceuticals have been intersecting with sports, we’ve learned two lessons. One is that anyone who claims to have an updated knowledge of pharma advertising ...

Tags: Marketing and Sponsorship

01/14/08
SportsBusiness Journal: Kia shifts into high gear with NBA

Auto rivals Kia and Toyota may be sharing NBA rights, but a new leaguewide deal puts the Korean automaker in the driver’s seat during the most-watched portions of the NBA season. Kia becomes presenting sponsor of the NBA awards for MVP, sixt ...

01/07/08
SportsBusiness Journal: HD heats up

Consumer electronics have been a relatively mundane sponsorship category over the years, without enough margins to justify national sports sponsorships and the large media commitments that accompany them. More recently, though, the explosion of high-definition TV sales has created a spo ...

Tags: In-Depth

12/24/07
SportsBusiness Journal: NHL warms up viewers for outdoor hockey

The NHL has united with its TV partners and sponsors to launch a marketing campaign designed to raise awareness and encourage TV tune-in for the inaugural Amp Energy NHL Winter Classic at Buffalo’s Ralph Wilson Stadium on Jan. 1. To drive TV viewership for the 1 p.m. game between the Buff ...

12/24/07
SportsBusiness Journal: Marketer Cramer will pour himself into Vitamin Water

Sports marketing veteran Bob Cramer is the new vice president of sports marketing at Glacéau, makers of Vitamin Water.  Cramer Cramer, the former sponsorship chief at MasterCard, will direct sports efforts for the Vitamin Water  ...

12/24/07
SportsBusiness Journal: Big Papi’s in the house pitching AT&T’s Advanced TV service

Add AT&T to the list of big brands leveraging David “Big Papi” Ortiz . The designated hitter from the world champion Boston Red Sox shot two ads with BBDO , New York, in November for AT&T’s Advanced TV cable television competitor offering, in which he appears with actress Christina ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug