About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Premium powerhouse BDA off sidelines, gets into NBA game

Published in SportsBusiness Journal on 10 / 24 / 16

For years, Bensussen Deutsch & Associates took shots from beyond the three-point line at the NBA. While the Seattle-based premium powerhouse signed deals with others over the past decade or so, the NBA was adamant about running its own premium business, even as BDA affiliated with some of the bi...

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Tags: In-Depth, NBA Season Preview

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Tags: Marketing and Sponsorship

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