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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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Car company owes NFL $605K
N ational Car Rental , the official rent-a-car of the NFL since 1999, gets the ignominy of becoming the first league sponsor to default on payments. Bankruptcy Court filings of parent company ANC Rental , which filed for Chapter 11 reorganization ...
Lego attaches itself to soccer
Toy brickmaker Lego has signed a one-year, top-tier sponsorship deal with the U.S. Soccer Federation, giving it rights to the men's and women's U.S. soccer teams in a World Cup year. The move continues the toymaker's push into licensing and sports, which started two years ago with a Major ...
Tags: 20th Century Fox, Barnhart CMI, Boca Resorts Inc., Soccer, This Week's Issue
Myteam.com absorbed
The last two dot.coms serving the participatory sports market are merging in order to survive. Active.com, which now prefers to be known as the Active Network, is absorbing Myteam.com. The move allows the two businesses, which have competed in online registration and other areas, to obtain ...
Tags: Bernbach Group, Other News
Reebok to hawk Super shoe
Reebok will exercise its growing NFL apparel rights by selling a limited-edition sneaker on Super Bowl weekend that will bear the logos of the two teams competing in the league's championship game. The normally long lead time required for sneaker design and manufacturing will make speed o ...
Tags: Basketball, Ben Hogan Co., Bernbach Group, Buccaneers Stadium Limited Partnership, Football, This Week's Issue
WTA Tour top sponsor out?
T he WTA is losing its second-biggest sponsor after title holder Sanex . Wick Simmons , Nasdaq chief executive officer, told the women's tennis circuit last week that the exchange will not renew its presenting sponsorship, which expires at th ...
Price tag for year of advertising on jockeys starts at $1M
Recent state regulatory approval gave jockeys at California horse racing tracks permission to join their NASCAR brethren as human billboards. But if you want to buy a package from Jockeys Management Group, the new marketing consortium representing more than 80 percent of California's top ri ...
MLB, sponsors build momentum
The NFL has long had centralized control of its marketing rights because of the national broadcast contracts former Commissioner Pete Rozelle insisted on. Major League Baseball developed in the opposite direction, and power and sponsorship dollars flowed to the clubs. As a result, the NFL ...
Tags: Special Report
Iverson bobbleheads coming
A n Allen Iverson bobblehead doll premium for the 300-plus Philadelphia-area McDonald's restaurants is the first manifestation of a deal under which Reebok now controls all of the reigning NBA MVP's marketing rights, including sneaker and app ...
Tags: And 1, Basketball, eBay Inc., FIFA, Gillette Co., Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., Minnesota Wild, Octagon Group, Philadelphia 76ers, Reebok, SFX, Soccer, Washington Capitals, Yahoo! Inc.
Caddy takes 3-year NFL ride
General Motors' Cadillac brand has signed a three-year NFL sponsorship deal worth more than $10 million that makes it the official car and passenger truck of the Super Bowl and Pro Bowl, say sources familiar with the deal. The agreement includes $2 million a year in rights fees, and the NFL ...
Tags: Football, Ford Motor Co., NFL, This Week's Issue
Bonds cans marketing agent
National League MVP Barry Bonds has abruptly switched marketing agents after a season in which he set a home run record that should have corporate sponsors knocking on his door with endorsement offers like never before. Now representing Bonds is a joint venture between Advantage Marketing Gr ...
