About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Fitness, sports in flux

Published in SportsBusiness Journal on 08 / 29 / 16

Editor’s note: This story is updated from the print edition. Walking, running and jogging remain America’s most popular fitness activities, but despite their popularity, all have been in decline over the past three years, according to the Sports & Fitness Industry As...

Read More

Tags: Research and Ratings

More Stories by this Author

02/11/08
SportsBusiness Journal: State Farm adds LeBron, Turner deal

On the eve of the NBA All-Star Game, State Farm is augmenting its expansive roster of major sports properties by signing a deal with LeBron James. The insurer has also signed a deal with NBA rights holder Turner that makes State Farm the on-air presenting sponsor during the All-Star Saturd ...

02/11/08
SportsBusiness Journal: Sponsors back ESPN film on race relations

Russell Athletic and sister company Spalding, along with State Farm Insurance, are aboard as presenting sponsors of “Black Magic,” a two-part, four-hour ESPN Original Entertainment film focusing on basketball and race relations that ESPN will telecast after the men’s and women’s NCAA tourn ...

02/04/08
SportsBusiness Journal: University of Phoenix gives naming-rights deal a good grade

What the hometown Cardinals hope is the first of many Super Bowls in their two-year-old stadium was the ultimate one-day payout for University of Phoenix, which signed a $154 million, 20-year naming-rights deal in September 2006. Still, long before the Patriots and Giants fought the ...

Tags: Marketing and Sponsorship

01/28/08
SportsBusiness Journal: Nike to keep Federer with 10-year deal

Nike is poised to sign Roger Federer to a new deal that stands to be the most lucrative tennis endorsement ever, sources said. The 10-year extension could be worth as much as $13 million a year. Sources close to the deal differed on whether that money was fully guaranteed or in part d ...

01/28/08
SportsBusiness Journal: Earnhardt holds key to restarting NASCAR licensed goods sales

It’s NASCAR’s 60th birthday and the 50th anniversary of its signature Daytona 500 race. In addition, you have Sprint taking Nextel’s place and Nationwide replacing Busch as title sponsor for their respective circuits. That means there are a lot of new logos to peddle. But it’s th ...

Tags: Marketing and Sponsorship

01/28/08
SportsBusiness Journal: Hits and misses in Super Bowl advertising

Is a great Super Bowl ad any different than a great ad per se? Asking this question to marketers elicits a variety of answers. Still, those who have practiced their craft on advertising’s biggest stage know there’s a different standard for Super Bowl ads, even if there’s not always a co ...

Tags: In-Depth

01/28/08
SportsBusiness Journal: For NFL Net, a new round of lousy predictions

The NFL Network is reprising its “predictions” ad to run during Fox’s broadcast of the Super Bowl. The ad will feature a flashback to September to show how much things can change over an NFL season. Scripting was still being finalized for a shoot by agency Triple Double, scheduled ...

01/21/08
SportsBusiness Journal: Ripken’s solid reputation resonates with water heater company

We’re always looking for new categories that are spending dollars on sports, so we’re intrigued that Cal Ripken has signed a three-year deal to endorse Rinnai water heaters, where he will serve as a “brand ambassador.” We’re not necessarily sure this means that water heaters are ...

Tags: Marketing and Sponsorship

01/21/08
SportsBusiness Journal: NFL thinks desert Super Bowl logo will be hot

Licensing of the generic mark for the Super Bowl always yields $100 million or more in retail sales, but with the New England Patriots looking for a perfect season and a national team like the Green Bay Packers still in the mix as of last week, NFL licensing executives were hopeful of c ...

01/14/08
SportsBusiness Journal: Trade show looks for bigger numbers

With the sporting goods industry still struggling over whether trade shows have outlived their usefulness, the Sports Licensing & Entertainment Marketplace show will go on in Las Vegas Wednesday through Friday. This trade show that serves the industry has shrunk to a tenth or le ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug