About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Audi Of America Becomes MLS' Official Auto Sponsor In Four-Year Deal

Published in SportsBusiness Daily on 03 / 04 / 15

Audi of America has signed a four-year deal with MLS, making it the league's official auto sponsor and presenting sponsor of the playoffs. A source described the deal as one of the largest in MLS history and Audi's largest U.S. sports marketing expenditure. The sponsorship includes a national TV pac...

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Tags: Marketing and Sponsorship, MLS, Audi

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07/11/05
SportsBusiness Journal: Burger King cooking up promotions for NFL

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Tags: Baltimore Orioles, Burger King Corp., Columbus Blue Jackets, ESPN, FIFA, Foot Locker, Football, IOC, Marketing and Sponsorship, New England Patriots, NFL, Oakland Raiders, SME Design Inc.

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SportsBusiness Journal: Taco Bell hungry for MLB

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Tags: Hockey, Other News

06/20/05
SportsBusiness Journal: As AFL season fades to black, worries about TV ratings persist

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Tags: AFL, CBS Broadcasting Inc., Electronic Arts, Football, Honda Motor Co., Marketing and Sponsorship, NBC, NFL

06/20/05
SportsBusiness Journal: Sprint, NFL near $200M deal

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Tags: Ameriquest Mortgage, Coors Brewing Co., Football, Marketing and Sponsorship, NFL, PepsiCo, Sprint Corp., Visa

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SportsBusiness Journal: Pizza Hut’s naming deal rare for fast food

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SportsBusiness Journal: NFL’s Tom Murphy takes sponsorship post with MasterCard

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Tags: Collegiate Licensing Co., Colleges, Marketing and Sponsorship, NASCAR, NCAA, NFL

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Tags: Baseball, Fox, John Hancock, Marketing and Sponsorship, MasterCard International Inc., MLB, PepsiCo

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Tags: Baseball, Marketing and Sponsorship, New York Giants, New York Yankees

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