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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/24/06
SportsBusiness Journal: Everybody makes the playoffs in the NBA, when you’re talking abou ...

With the NBA playoffs under way, the league’s corporate patrons are lining up to activate their sponsorships. Scottie Pippin (left) and Walt Frazier got a Toyota promotion with the title trophy rolling. Mark Tatum, NBA senior vice president of marketing p ...

Tags: This Week's News

04/24/06
SportsBusiness Journal: NFL launching season platform in mold of XL

NFL fans, players, sponsors and media rights holders will be dreaming about Super Bowl XLI for the next 10 months — and dreaming is the centerpiece of the marketing platform the league has built around next year’schampionship game in Miami. Activation ...

Tags: This Week's News

04/17/06
SportsBusiness Journal: Mix Tape Tour gets ready to hit the streets

Basketball sneaker and apparel brand And 1 enters the seventh year of its Mix Tape Tour with AEG Live as the new promoter/production company. The 25-city event, which showcases And 1’s stable of street basketball stars, starts June 4 at the Home Depot Center near Los Angeles and ends at New Yor ...

Tags: This Week's News

04/17/06
SportsBusiness Journal: Barefoot AVP tries on Crocs

The Association of Volleyball Professionals, whose athletes compete on the beach in bare feet, has signed a fast-growing footwear brand as its new title sponsor. Fueled by the sales of its colorful synthetic clogs, Crocs has grown to a more than $100 million company in just three years. The com ...

Tags: This Week's News

04/17/06
SportsBusiness Journal: Federer has some fun with ‘SportsCenter’ ads

Roger Federer has joined the long list of star athletes to appear in ESPN’s “This Is SportsCenter” ad campaign. The world’s top-ranked men’s tennis player recently shot a pair of ads for the iconic campaign from Wieden & Kennedy and they are scheduled to begin airing in May. ...

Tags: This Week's News

04/17/06
SportsBusiness Journal: ‘Road Trip’ keeps plugging for Season 2

With an Emmy-winning reality show based on baseball’s most famous team that is crammed with product placement, it shouldn’t be any surprise that in its second year YES Network’s “Ultimate Road Trip” has a line of sponsors waiting to climb on board. YES ...

Tags: This Week's News

04/10/06
SportsBusiness Journal: Aikman links with Riddell on signature shoe

Former Dallas Cowboys quarterback Troy Aikman will enter the Pro Football Hall of Fame as one of the few retired athletes who has a signature footwear line. Aikman wore Riddell’s helmets in his playing days, but not their cleats. TRG Group, Riddell’s foot ...

Tags: This Week's News

04/10/06
SportsBusiness Journal: A-Rod wheeling out new Pepsi truck TV spot

New York Yankees third baseman Alex Rodriguez will don a new uniform in an upcoming TV ad for Pepsi : that of a Pepsi truck driver. A spot from BBDO , New York, was filmed in Los Angeles just after the recent World B ...

Tags: Marketing and Sponsorship

04/10/06
SportsBusiness Journal: Moscow-based Lukoil uses sports to build its brand in the U.S., c ...

Lukoil is the retail gasoline chain that’s part of the second-largest oil producer in the world. Until recently, the Russian government owned a piece of the company, which runs more than 5,000 gas stations in 15 countries. The Moscow-based conglomerate is the largest oil producer, refin ...

Tags: In-Depth

04/10/06
SportsBusiness Journal: NHL shines locally, struggles nationally

The NHL heads into its first post-lockout playoffs with mixed economic indicators. The numbers show the property is stronger than ever locally but is challenged in establishing a national footprint. Unlike the “My NHL” ads, which featured no real players, “My S ...

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