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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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FanDuel Signs Multiyear Sponsorship Deals With 15 NFL Teams

Published in SportsBusiness Daily on 04 / 22 / 15

Weeks after Disney/ESPN reached an industry-redefining advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions, rival FanDuel today will announce that it has signed exclusive multiyear sponsorships with 15 NFL teams (see chart below). Since Yahoo ha...

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10/17/05
SportsBusiness Journal: ‘NBA Cares’ sets $100M charitable goal

NBA Commissioner David Stern this week will take the wraps off the league’s biggest cause-related marketing program ever. “NBA Cares” has a five-year goal of having the league, its teams and players generate $100 million in cash contributions for charitable causes; donate more than a m ...

Tags: Other News

10/17/05
SportsBusiness Journal: National Lacrosse League signs Reebok to 5-year deal

The indoor National Lacrosse League has signed its biggest and most comprehensive sponsorship ever, as Reebok has agreed to a five-year, head-to-toe apparel and shoe deal that the league said is worth eight figures when including the apparel, media and marketing commitments. Other NLL spons ...

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10/10/05
SportsBusiness Journal: Floored: Presenting sponsor is first to get ads on D-League court

The NBA Development League’s Florida Flame will open the season Nov. 25 with advertising on the hardwood playing surface at its Germain Arena home near Fort Myers. Century 21 Sunbelt Realty, a sponsor of the Flame’s inaugural season last year, has upgraded to a presenting sponsorship, wh ...

Tags: Basketball, Marketing and Sponsorship

10/10/05
SportsBusiness Journal: An ‘NFL World,’ and they’re just living in it

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Tags: Football

10/03/05
SportsBusiness Journal: MLB fills out lineup for postseason promos

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Tags: Anheuser-Busch Cos., Baseball, Marketing and Sponsorship, MasterCard International Inc., MLB, Pfizer, RadioShack, State Farm

10/03/05
SportsBusiness Journal: Yankees skipper makes time for tea

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10/03/05
SportsBusiness Journal: T-Mobile gets $100M NBA connection

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Tags: Basketball, Marketing and Sponsorship, NBA, Verizon, WNBA

10/03/05
SportsBusiness Journal: Samsung fills open category for the NFL

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Tags: Football, LPGA, Marketing and Sponsorship, NFL, Samsung

09/26/05
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Tags: Marketing and Sponsorship, NBA, Octagon Group

09/26/05
SportsBusiness Journal: Sponsors eager to spend for NFL’s Mexico trip

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Tags: Burger King Corp., ESPN, Football, Marketing and Sponsorship, NFL, Reebok, Visa

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