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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/15/06
SportsBusiness Journal: Velocity adds Wheeler for new Charlotte office

Velocity Sports & Entertainment is the latest mainstream sports marketing firm to establish a beachhead in Charlotte. The agency is hiring motorsports veteran Trip Wheeler as vice president and general manager of a new Charlotte office, slated to open later this month. Velocity’ ...

Tags: This Week's News

05/15/06
SportsBusiness Journal: Jocks are back in style at Reebok

Paul Harrington, president of Reebok Less Jay-Z, more Vince Young. In its simplest terms, that’s Reebok’s new brand strategy just four months after its merger with Adidas became official. The launch of the RBK brand in 2002 and a subsequent embrace ...

Tags: This Week's News

05/08/06
SportsBusiness Journal: ESPN plans new magazine

ESPN is planning the launch of a new magazine aimed at the parents of children involved in organized sports. Some of ESPN’s most senior executives are developing the book, which borrows from its parent company for legitimacy: It is tentatively being called “E Sports Parent N.” Internal ...

Tags: This Week's News

05/08/06
SportsBusiness Journal: MasterCard seeks to void Visa deal

Can MasterCard become the first sponsor to litigate its way to a successful sponsorship renewal? That’s the question being asked across the industry in the wake of litigation filed by MasterCard in which it seeks to void Visa’s new deal with FIFA, an agreement that ended MasterCard’s 16-ye ...

Tags: This Week's News

05/01/06
SportsBusiness Journal: NFL takes time to study Net rights

After a prior deal that established a benchmark for domestic sports on the Internet, the NFL is now taking those rights in-house — at least temporarily. The NFL is trying to figure out what to do long term with its Internet rights. The league is close t ...

Tags: This Week's News

05/01/06
SportsBusiness Journal: No vacancy in hotel category as MLB books new sponsor

MLB last week unveiled a three-year sponsorship deal with InterContinental Hotels Group, the world’s largest hotel company, or at least the one with the most rooms. InterCon, which has 3,600 hotels and 537,000 rooms in 100 countries, will use MLB, and more specifically Fox announcer Joe Bu ...

Tags: This Week's News

05/01/06
SportsBusiness Journal: NFL still working out details on in-game ads

The NFL is closing in on a plan to bring in-game advertising enhancements to its game telecasts for the first time since the 1997 season. Enhancements were added into the new media deal signed in 2004. However, at last week’s NFL Sponsor Summit in New York, league COO Roger Goodell tol ...

Tags: This Week's News

05/01/06
SportsBusiness Journal: Greeley leaves Bears for Kemper

Greeley Chicago Bears marketer Dave Greeley has resigned to join Chicago-based Kemper Sports Management. Kemper has been primarily a golf course owner and operator, but Greeley said he hopes to open up new business areas, including content distributi ...

Tags: Marketing and Sponsorship

05/01/06
SportsBusiness Journal: Tea for two: Father and son Simms will tout Bigelow brand

While pro athletes have long lent their celebrity to beverage brands, the father/son NFL quarterback team of Phil and Chris Simms has signed a three-year endorsement deal to promote tea bags. CBS broadcaster and former quarterback Phil Simms (left) and his son Chri ...

Tags: This Week's News

04/24/06
SportsBusiness Journal: Sponsors line up for player draft

Coming off its most integrated and successful Super Bowl marketing campaign ever, the NFL is marshaling more sponsorship forces than ever behind this week’s player draft. Sprint Nextel and Campbell’s are activating around the NFL draft. Just as the league ...

Tags: This Week's News

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