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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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At start of ‘shakeout cycle,’ retailers prepare for a new reality

Published in SportsBusiness Journal on 09 / 26 / 16

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/21/08
SportsBusiness Journal: Deal expands USA Today’s fantasy stake

Looking for more content in the growing fantasy sports market, USA Today has taken a minority stake in Fantasy Sports Ventures, an aggregation of more than 100 sites that draws about 5 million unique users per month. Content sharing between FSV’s fantasy-rich sites, which include KFF ...

04/21/08
SportsBusiness Journal: Sears is potential new name for NFL’s catalog of sponsors

Will the newest softer side of Sears turn out to be the National Football League? Sources tell us Sears is in talks with the NFL to become a league partner in what would be an intriguing sponsorship coming at a time when nearly every retailer is feeling the sting of the depressed ...

Tags: Marketing and Sponsorship

04/14/08
SportsBusiness Journal: NBA sponsors switching into postseason mode

With the NBA regular season ending Wednesday, the league’s corporate sponsors are preparing activation for the playoffs, which begin April 19. T-Mobile and spokesman Charles Barkley are ready for the playoffs. T-Mobile, generally one of the league’s ...

04/07/08
SportsBusiness Journal: NHL gets playoff Edge with new sponsor

SC Johnson’s Edge shaving gel will be the presenting sponsor of the NHL’s Stanley Cup playoffs on NBC, which start this weekend. The deal could reach as many as 15 games, including Games 3 through 7 of the Stanley Cup Finals in June. Details were scant on the purchase, but sources sa ...

04/07/08
SportsBusiness Journal: Jeter’s on deck to join Gillette’s triumvirate of ‘Champions’

New York Yankees captain Derek Jeter is joining the team of Major League Baseball’s oldest sponsor. Gillette , an MLB corporate partner since 1939, is close to completing an endorsement deal with Jeter that would see him join Gillette’s “Champions” campaign. The year-old effort, ...

Tags: Marketing and Sponsorship

04/07/08
SportsBusiness Journal: What put the brakes on Gridiron Bash?

Several of the universities involved in the inaugural Gridiron Bash say they told the event’s promoter a month or more ago that they were concerned about potential NCAA rules violations. MSL Sports & Entertainment, the New York-based agency attempting to combine a concert and other ente ...

04/07/08
SportsBusiness Journal: Durkin exiting NHL to take WSF reins

Karen Durkin, NHL executive vice president of communications and brand strategy, is leaving the league to become CEO of the Women’s Sports Foundation. Durkin will help fill the void after Donna Lopiano left in August after 15 years at the helm of the women’s sports advocacy group. Du ...

Tags: Marketing and Sponsorship

03/31/08
SportsBusiness Journal: Macy’s parades MLB stars through promo

Macy’s, a well-known brand that generally eschews sports marketing, has gathered a collection of 15 MLB stars and is pairing it with baseball team deals for a Father’s Day promo. Manny Ramirez While athletes are often used to tout licensed appare ...

03/31/08
SportsBusiness Journal: NHL aims to keep avid fans tuned in

The NHL is preparing at least eight new executions of its “Play Every Shift” campaign. The ads address the qualities of postseason play and will run during the Stanley Cup playoffs, which begin next week. The spots, from ad agency Y&R, feature the playoff-specific line, “The Cup ...

03/17/08
SportsBusiness Journal: A-B signs top-level ballpark deal

The New York Mets have sold the first top-level “signature partner” sponsorship in their new ballpark to longtime Mets sponsor Anheuser-Busch. A-B has been a longtime partner of the Mets. Terms were not revealed, but industry sources said t ...

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