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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/24/02
New Balance's hoops push

New Balance, a brand best known for running shoes, will launch a basketball line later this summer with a campaign from MVBMS/Euro RSCG and product exclusives with Foot Locker, America's biggest sports specialty retailer. Foot Locker, with about 1,500 stores, will have product exclusivity ...

Tags: Basketball, Foot Locker, NBA, This Week's Issue

06/17/02
3 more national TV ads for Jeter

N ew York Yankees shortstop Derek Jeter is expected to have three more national television ads on the air within the next month. The Partnership for a Drug-Free America has two ads with Jeter preaching an anti-substance abuse message from agency BBDO . One is aimed at kids, ...

Tags: Baseball, BBDO WorldWide, Century 21 Real Estate Corp., John Hancock, Marketing and Sponsorship, MasterCard International Inc., MLB, MLBAM, NBA, New York Yankees, NFL, NHL, Reebok, SFX

06/10/02
Emmitt Smith promo lures sponsors

W ith Emmitt Smith 539 yards from Walter Payton 's mark as the NFL's all-time rushing leader, marketing agency AMG in Irving, Texas, is taking a sponsorship package dubbed Run With History to the market. Included in the package are property rights from the NFL, Players Inc. ...

Tags: Dallas Cowboys, Football, Hershey, IMG, Marketing and Sponsorship, MillerCoors, MLB, NBA, New York Giants, New York Yankees, NFL, PepsiCo, SFX

06/03/02
3-year Adidas deal hits $12M

Adidas has signed on as the NBA's newest corporate sponsor in a deal sources say is worth $12 million over three years. Standard NBA corporate sponsorship deals are about 90 percent media. While Reebok is on its way to becoming the NBA's exclusive uniform supplier (it will pick up the ...

Tags: ABC, Adidas, Basketball, ESPN, Los Angeles Lakers, NBA, NBC, Orlando Magic, Reebok, This Week's Issue, Time Warner

06/03/02
Dodge presents Gravity Games

D odge has signed on as presenting sponsor for this summer's Gravity Games, a media/sponsorship package that was on the market for about $3 million. The carmaker will get five ad units in each of the seven 90-minute shows that will air on NBC Sundays in October and November, ...

Tags: Action Sports, Anheuser-Busch Cos., CBS Broadcasting Inc., Coors Brewing Co., ESPN, Fox, Lee Co., Marketing and Sponsorship, MasterCard International Inc., MillerCoors, NBC, NFL, Norelco Co., Octagon Group, Pizza Hut, Primedia Inc., SFX

05/27/02
Marketers young and well-paid

Click here for Sports Marketing Agencies chart The joke making the rounds at every marketing services agency for years is that it would be a great business, except for the clients. Still, sports marketing agency employees were both the highest-paid and second-youngest of those responding ...

Tags: Special Report, WUSA

05/27/02
NBC busy pitching AFL

T he Arena Football League's first season with "lifetime" broadcasting partner NBC doesn't begin until next February, but NBC and league officials have been busy. While the no-rights-fee deal, under which NBC will broadcast a total of 71 regular-season and playoff games next s ...

Tags: ABC, AFL, Anheuser-Busch Cos., Fox, Marketing and Sponsorship, MLB, NBC, NFL, Reebok, Wendy's International Inc.

05/27/02
Rawlings' name off MLB uniforms

Rawlings, one of the most venerable baseball brands, will cease having its trademark on MLB uniforms as of next year. The eight teams for which Rawlings supplies uniforms (the Anaheim Angels, Arizona Diamondbacks, Los Angeles Dodgers, New York Mets, Oakland A's, Pittsburgh Pirates, S ...

Tags: Arizona Diamondbacks, Baseball, Los Angeles Angels, Los Angeles Dodgers, MLB, NCAA, New York Mets, Oakland Athletics, Pittsburgh Pirates, Rawlings Sporting Goods Co., Reebok, St. Louis Cardinals, Texas Rangers, This Week's Issue

05/27/02
Visa keeps all-star lineup together

Operating on a "sum is greater than the parts" marketing philosophy, Visa is combining its top sponsorships to anchor a third-quarter usage promotion in an ultimate sports fantasy. Two sweepstakes winners will get airfare, hotel and tickets to some of the most glamorous events in sports (Supe ...

Tags: This Week's Issue, Visa

05/20/02
Spider-Man wears Reeboks

A two-story billboard in Times Square shows America's new hero, Spider-Man, endorsing Reebok. There are boards up in Los Angeles and Tokyo, too. Spider-Man looks like Reebok's best entertainment tie-in since it bought into "Survivor" before that show spawned the genre of reality television. ...

Tags: Kellogg, Marketing and Sponsorship, Reebok

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