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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Sports Business Awards: AT&T Wins Sports Sponsor Of The Year

Published in SportsBusiness Daily on 05 / 21 / 15

AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when its familiar logo was associated with some of the biggest sports events in the country. That included the first College Football Playoff, at AT&T Stadium in Texas, whic...

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Tags: Sports Business Awards, ATT

More Stories by this Author

01/09/06
SportsBusiness Journal: Turn out the lights: This month’s Super Show will be the last

This month’s annual industry show of the Sporting Goods Manufacturers Association will be the 21st and last Super Show. After years of flagging attendance, followed by the withdrawal of some of the top athletic brands and sports properties, the SGMA will opt to go with two smaller shows ...

Tags: Other News

12/26/05
SportsBusiness Journal: The 2005 Executive Of The Year

Even after 21 years with the company, 14 of them as CEO, Larry Probst is like most of the employees at EA. He works in a cubicle. He eats at the cafeteria within the company’s Redwood City, Calif., campus headquarters, and he works out in the company gym. And he’s not above having lunch with someo ...

Tags: The Year In Sports Business 2005

12/19/05
SportsBusiness Journal: The sites before Christmas

Pick almost any consumer category and Wal-Mart is the undisputed sales leader. It’s the largest company in the world, based on total revenue, and the largest private employer in North America. But this time, it may have overreached its limits: Wal-Mart is insisting that it controls the calendar. ...

Tags: Other News

12/19/05
SportsBusiness Journal: Sales put Turin on track as NBC record-setter

With less than two months before the Winter Olympics open in Turin, Italy, NBC has sold 90 percent of its advertising time, meaning these Games will be the network’s biggest revenue producer ever. NBC’s goal for the Games is to sell $900 million in advertising on its broadcast and ca ...

Tags: Other News

12/19/05
SportsBusiness Journal: Van Wagner Sports Group acquires Premiere

Looking to complement its core signage business with the sales of electronic sports media, New York-based Van Wagner Sports Group has acquired Premiere Sports and Entertainment, a four-year-old boutique marketing and television sales agency founded by former NBA sales executive Cliff Kapla ...

Tags: Marketing and Sponsorship

12/12/05
SportsBusiness Journal: Brands aim for healthy-active consumers

Michelob Ultra has touted itself to runners, golfers and cyclists as a brew that’s the perfect reward following a good workout or a race. Astride a stool in an Irish bar in midtown Manhattan, an attorney sat wit ...

Tags: In-Depth

12/05/05
SportsBusiness Journal: Holiday sector still growing for NFL

NFL licensees are getting seasonal with new holiday licensed goods, expanding distribution areas. Offerings from seven core holiday licensees include a variety of ornaments, resin figures, lights, plush toys and Santa hats bearing NFL logos. Hallmark, which has been featuring a singl ...

Tags: Other News

12/05/05
SportsBusiness Journal: ESPN juices up ‘SportsCenter’ campaign

A new “This Is SportsCenter” ad, set to debut this week on ESPN, riffs off the scandal around the use of performance-enhancing drugs by professional athletes. Click Here To View Clip In the spot, “SportsCenter” anchor Sc ...

Tags: Other News

11/28/05
SportsBusiness Journal: ISC offers advertisers access to its customers through new mag

Continuing to move off the track with some of its marketing inventory, International Speedway Corp. is launching “Racing One,” a NASCAR lifestyle magazine. The premiere issue will hit next summer and be mailed to 250,000 names fro ...

Tags: Marketing and Sponsorship

11/28/05
SportsBusiness Journal: Properties look for an opening

There are as many world-class regattas in China as there are 4,000-mile-long walls elsewhere in the world. Still, Scott MacLeod, a former sailor for the U.S. national team now at the helm of Force10 Marketing, hears a constant chorus from the corporate marketers who pour dollars into sailin ...

Tags: In-Depth

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