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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Startup water brand uses NFL star power

Published in SportsBusiness Journal on 09 / 01 / 14

While PepsiCo’s Dasani water and Gatorade’s isotonic beverage have NFL marketing rights under the company’s massive league deal, startup bottled water brand Formula Four is hoping the star power of New Orleans Saints coach Sean Payton and other NFL players will help it gain retail...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/13/04
SportsBusiness Journal: HSN reups with NFL

Home Shopping Network has re-upped for three more years as the NFL’s official direct TV retailer, a position it has held since 1999. The new deal extends the exclusive for customized NFL replica jerseys to HSN. Previously it was ...

Tags: AVP, BBDO WorldWide, DHL, FedEx Corp., Football, IMG, Kansas City Chiefs, Marketing and Sponsorship, MBNA America Bank, Motorsports, NASCAR, NBC, New York Giants, New York Jets, NFL, Olympics, UPS, USOC, Visa

09/13/04
SportsBusiness Journal: Visa strikes back with NFL radio deal

Visa has adopted its largest local NFL radio buy to date in an attempt to blunt the effectiveness of MasterCard’s new sponsorships or rights designations with 25 of the NFL’s 32 teams. Visa holds the league’s national sponsorship rights in the payment card category, but with MasterCard ...

Tags: BBDO WorldWide, Football, Marketing and Sponsorship, MasterCard International Inc., NFL, Visa

09/13/04
SportsBusiness Journal: Extreme makeover for Hoop City

CBS is relaunching the fan fest that runs alongside the men’s and women’s Final Four every year. Around since 1988, it has been known as “Hoop City.” However, it has been neglected enough in recent years that it is badly in need of urban renewal. Consequently, CBS and the NCAA have hire ...

Tags: Basketball, CBS Broadcasting Inc., Host Communications Inc., Marketing and Sponsorship, NCAA

09/06/04
SportsBusiness Journal: Eagles’ promos throw out the script

“You know what makes Eagles fans different?” this fan asks. “I got this tattoo the year the Eagles won three games.” The Philadelphia Eagles are marking the start of the season this week with the launch of the team’s first brand mar ...

Tags: CBS Broadcasting Inc., ESPN, Football, Marketing and Sponsorship, Philadelphia Eagles, Visa

08/16/04
SportsBusiness Journal: A new start for Millsport

Omnicom’s Millsport will be folded into fellow agency The Marketing Arm, creating one of the largest sports marketing consulting divisions in the industry. Under the merger, the two Omnicom Diversified Agency Services (DAS) shops will create a “new” consultancy that will be a busine ...

Tags: IMG, Marketing Arm, Millsport LLC, Nasdaq, Nokia, Octagon Group, Office Depot, SBC Communications Inc., This Week's Issue

08/16/04
SportsBusiness Journal: Sports Spots:

• Client: Nestlé Crunch • Agency: Dailey & Associates, Los Angeles • Principals: Not available • Media buy: From what we’ve been able to observe, cable across day parts on kids and sports programming. Summary: Shaquille O’Neal and a buddy drive to the Nevada desert ...

Tags: Basketball, Los Angeles Lakers, Sports Spots

08/16/04
SportsBusiness Journal: Sports Spots:

• Client: Visa • Agency: BBDO, New York • Principals: For Visa: Nancy Friedman, vice president, advertising; and Kim Randall, vice president, advertising. For BBDO, New York: Jimmy Siegel, senior executive and creative director; and Michael Aimette, creative supervisor/ ...

Tags: BBDO WorldWide, Olympics, Sports Spots, Visa

08/16/04
SportsBusiness Journal: Sports Spots: “Taco Tale

• Client: Del Taco • Agency: G&M Plumbing, Manhattan Beach, Calif. • Principals: For Del Taco: Randy Lopez, vice president, marketing, and Joe Senger, senior director of marketing. For G&M Plumbing: Mickey Taylor and Glenn Miller, creative directors. • Media buy: Anahei ...

Tags: Baseball, Los Angeles Angels, Sports Spots

08/09/04
SportsBusiness Journal: Sirius snapping up NFL team deals

The Sirius “Rhythm of the Road” truck will visit St. Louis, Dallas and other NFL cities. Sirius Satellite Radio is moving quickly to cement team deals in support of the $220 million, seven-year contract it signed last year for exclu ...

Tags: Dallas Cowboys, Football, NBA, NFL, NHL, St. Louis Rams, This Week's Issue

08/09/04
SportsBusiness Journal: New nfl.com ads go fantasy

NFL.com kicks off its first ad campaign dedicated to rotisserie players this week, as traffic and commerce generated by fantasy football help push the NFL’s aggregate network of team and league sites from a $5 million business five years ago to more than $110 million of revenue in 2003 and ...

Tags: Football, NFL, SportsLine.com, This Week's Issue

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