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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
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ESPN near deal to keep Little League06 / 17 / 13ESPN is closing in on an eight-year extension with Little League Baseball that will continue a 50-year relationship that the youth sports organization began with ABC in 1963. The deal is not complete, but both sides have reached broad agreement on most terms that will see ESPN pick up all TV and ... Tags: Media |
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Cup sponsor keeps it at home
World Cup sponsor Avaya is doing some rare stateside leveraging for its sponsorship of the 2002 World Cup. Cobi Jones will make an Avaya appearance. The networking company has bought a three-year spon ...
Pepsi re-ups with MLB for $80M
Pepsi is not only renewing its sponsorship of Major League Baseball, it is putting at least $80 million behind a five-year deal, which makes the soft-drink giant one of the largest of MLB's corporate supporters. Sources said both parties have agreed in principle to the ...
Tags: Baseball, MLB, NASCAR, PepsiCo, This Week's Issue
NFL execs, owners consider radically changing sponsorship structu ...
T he NFL has 15 corporate sponsorship renewals to complete, including the beer category, shared by Anheuser-Busch and Miller, and Coke. While the dynamics of the suds and soda categories are always fodder for discussion, a much more basic subject was sparking the buzz in New Orlea ...
Tags: Anheuser-Busch Cos., CBS Broadcasting Inc., Clear Channel Communications Inc., E-Trade Group Inc., Football, Fox, Marketing and Sponsorship, MCI Group, NFL, Philadelphia Eagles, Philadelphia Phillies, Reebok
Quizno's signs on with NHL
Quizno's Subs has signed on as the NHL's newest corporate sponsor. Sources put the three-year deal in the low seven figures annually, including media commitments on NHL broadcasters ESPN and ABC. The deal includes NHL Players' Association rights, which are sold in tandem with the league's cor ...
Tags: ABC, ESPN, Hockey, Marketing and Sponsorship, McDonald's Corp., NHL, Quizno, Wendy's International Inc.
Knickknacks, not apparel, are in
Notes and quotes from a sparsely attended Super Show: DESERTED AISLES: While Nike returned to the Super Show with an off-premise dog-and-pony show reminiscent of the song and dance NFL Properties used to stage on the Saturday before the Super Bowl, the Eager Beavertons as ...
Tags: CFL, Football, Golf, Marketing and Sponsorship, St. Louis Rams
NFL ponders global future
On Sept. 11, the NFL's New York headquarters was sealed off from Park Avenue by the iridescent yellow tape that's as familiar a sight at crime scenes as flashing red lights. Inside 280 Park, after the initial shock of the human tragedy began to abate in the days following the terrorist att ...
Tags: Football, Special Report
Americans celebrate Super Bowl
A merica's obsession with sports was replaced by a new and even more deep-seated passion since the terrorist attacks of Sept. 11. As the president's address telling the world that America was beginning to lay waste to Afghanistan was piped into NF ...
Tags: Football, Special Report
Clemens to pitch for DirecTV
D irecTV has signed New York Yankees pitcher Roger Clemens to a six-figure, one-year deal as spokesman for its Major League Baseball Extra Innings Package, which offers more than 1,000 out-of-market games. The deal includes a one-day produc ...
Tags: Golf, Marketing and Sponsorship
Bonds, Aaron team in Schwab ad
New single-season home run king Barry Bonds and career home run leader Hank Aaron are teaming in a Charles Schwab ad that will debut on Fox just prior to the kickoff of Super Bowl XXXVI Sunday. Bonds The highly guarded creative content pairs the l ...
Tags: Baseball, Special Report
Visa shows all in Super Bowl ad
Perennial Super Bowl advertiser Visa is using the biggest advertising showcase of the year to debut a commercial that unifies all of its major sports sponsorships. Icons from NASCAR, the NFL, the Olympics and thoroughbred racing's Triple Crown will all appear in the ad, as the payment card ma ...
Tags: This Week's Issue
