About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Sail The High Brees: Saints QB's Foundation Endorsing Carnival Cruise Lines

Published in SportsBusiness Daily on 10 / 19 / 17

Carnival Cruise Lines has signed a deal with Saints QB Drew Brees' foundation and will use him in a sweepstakes promotion offering a free cruise any time he and the Saints throw for more than 300 yards in a game this season. “Cruising brings people together and nothing unites the New Orleans ...

Read More

Tags: Marketing and Sponsorship, Carnival

More Stories by this Author

SportsBusiness Journal: Fox heading overseas to build Arsenal’s global brand

Veteran sports marketer Tom Fox is taking his considerable game overseas. Multiple industry sources said last week the former NBA, Nike and Gatorade executive has accepted a job offer from Premier League power Arsenal where he will be the No. 2 executive to CEO Ivan Gazidis. Fox’s ti ...

SportsBusiness Journal: SI swimsuit deal another step toward big-league sports in Vegas

Sports properties continue to embrace Las Vegas. The newest deal between Sports Illustrated and the Las Vegas Convention and Visitors Authority has us continuing to ask the intriguing question of which league will first locate a franchise in sin city. The NHL used Vegas as the venu ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Breathe Right puts extra in NFL team deals

Breathe Right is returning to the NFL. The adhesive nasal strip, which had Jerry Rice as a spokesman when he caught three TD passes in Super Bowl XXIX and became a fixture on the noses of NFL players in the ’90s, has cut deals with five NFL teams. The new product is said ...

SportsBusiness Journal: List of stadium’s names is long, but history of near agreements, ...

In 1999, three years after Pro Player acquired naming rights to the Miami Dolphins home, its parent company, Fruit of the Loom, filed for bankruptcy protection and shuttered the licensed apparel brand. The naming-rights deal was over. However, then Dolphins owner Wayne Huizenga kept the ...

SportsBusiness Journal: Urban departs, Storms steps in at Gatorade

Jeff Urban has resigned as senior vice president of sports marketing at Gatorade. While a consolidation of sports marketing departments between Gatorade and parent Pepsi has long been rumored, Urban said that effort was “not very far along” and was not a factor in his decision. “It’s ...

SportsBusiness Journal: MLB’s licensed-goods business beating its projections

After more than a decade of sales growth, MLB consumer products chief Howard Smith started the 2009 season with an unusual emotion: trepidation. With the recession sealing wallets and pocketbooks, and retailers feeling pain long before last year’s meltdown in the financial services ...

SportsBusiness Journal: Among charity efforts, plenty of room to activate

MLB officials say that as long ago as last October they were considering positioning the 2009 All-Star Game as more of a cause-related affair. The 2008 New York All-Star Game was the most profitable ever. Since then, a recession and layoffs made a more charitable approach fitting, if no ...

SportsBusiness Journal: NFL adding IHOP to 2009 sponsor menu

The first new NFL sponsorship signed during the offseason is with … the International House of Pancakes. The NFL has been casting its net at a variety of casual-dining chains, and the franchised restaurant chain has signed a three-month promotional partnership, from August through O ...

SportsBusiness Journal: Clark leaving MillerCoors

Dockery Clark, MillerCoors director of sports and entertainment marketing, is leaving after nearly four years with the company, effective July 15. A MillerCoors internal e-mail sent last Tuesday “on behalf of” CMO Andy England said Clark was leaving to relocate to her hometown of Charlot ...

SportsBusiness Journal: CBA offers AVPers revenue and profit sharing

The AVP is completing a four-year collective-bargaining agreement that will guarantee labor peace through 2012 and offer players revenue and profit sharing for the first time. The new CBA comes after recent leadership and ownership changes in which Leonard Armato departed as commissione ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug