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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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New Chevron/Texaco Promo Ties Into Company's West Coast Football Sponsorships

Published in SportsBusiness Daily on 08 / 01 / 14

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o...

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Tags: Marketing and Sponsorship

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08/16/04
SportsBusiness Journal: A new start for Millsport

Omnicom’s Millsport will be folded into fellow agency The Marketing Arm, creating one of the largest sports marketing consulting divisions in the industry. Under the merger, the two Omnicom Diversified Agency Services (DAS) shops will create a “new” consultancy that will be a busine ...

Tags: IMG, Marketing Arm, Millsport LLC, Nasdaq, Nokia, Octagon Group, Office Depot, SBC Communications Inc., This Week's Issue

08/16/04
SportsBusiness Journal: Sports Spots:

• Client: Nestlé Crunch • Agency: Dailey & Associates, Los Angeles • Principals: Not available • Media buy: From what we’ve been able to observe, cable across day parts on kids and sports programming. Summary: Shaquille O’Neal and a buddy drive to the Nevada desert ...

Tags: Basketball, Los Angeles Lakers, Sports Spots

08/16/04
SportsBusiness Journal: Sports Spots:

• Client: Visa • Agency: BBDO, New York • Principals: For Visa: Nancy Friedman, vice president, advertising; and Kim Randall, vice president, advertising. For BBDO, New York: Jimmy Siegel, senior executive and creative director; and Michael Aimette, creative supervisor/ ...

Tags: BBDO WorldWide, Olympics, Sports Spots, Visa

08/16/04
SportsBusiness Journal: Sports Spots: “Taco Tale

• Client: Del Taco • Agency: G&M Plumbing, Manhattan Beach, Calif. • Principals: For Del Taco: Randy Lopez, vice president, marketing, and Joe Senger, senior director of marketing. For G&M Plumbing: Mickey Taylor and Glenn Miller, creative directors. • Media buy: Anahei ...

Tags: Baseball, Los Angeles Angels, Sports Spots

08/09/04
SportsBusiness Journal: Sirius snapping up NFL team deals

The Sirius “Rhythm of the Road” truck will visit St. Louis, Dallas and other NFL cities. Sirius Satellite Radio is moving quickly to cement team deals in support of the $220 million, seven-year contract it signed last year for exclu ...

Tags: Dallas Cowboys, Football, NBA, NFL, NHL, St. Louis Rams, This Week's Issue

08/09/04
SportsBusiness Journal: New nfl.com ads go fantasy

NFL.com kicks off its first ad campaign dedicated to rotisserie players this week, as traffic and commerce generated by fantasy football help push the NFL’s aggregate network of team and league sites from a $5 million business five years ago to more than $110 million of revenue in 2003 and ...

Tags: Football, NFL, SportsLine.com, This Week's Issue

08/09/04
SportsBusiness Journal: A-B buying another round of MLB

Anheuser-Busch has agreed to terms on a three-year extension of its Major League Baseball corporate sponsorship. The “King of Beers” has been an MLB sponsor since 1980 (MLB’s second-oldest, after Gillette’s 65-year relationship ...

Tags: AFL, Anheuser-Busch Cos., Baseball, BBDO WorldWide, Campbell Soup Co., Canon Inc., DHL, FedEx Corp., Football, Gillette, Marketing and Sponsorship, MBNA America Bank, MLB, New York Giants, NFL, Octagon Group, PepsiCo, St. Louis Rams, Tennis, Toronto Raptors, Visa

08/09/04
SportsBusiness Journal: ESPN hires IMG for Japan effort

Looking to push its own branded licensed products and those of its signature X Games outside the United States, ESPN has signed IMG as its licensing agent for Japan, one of the planet’s most licensing-crazed countries. ESPN has been on the air in Japan for around 12 years, both through ...

Tags: ESPN, IMG, Marketing and Sponsorship, MLB

07/26/04
SportsBusiness Journal: Texas soccer complex signs sponsor

Texans Credit Union has signed on as the second founding sponsor of the pro and amateur soccer facility being built in Frisco, Texas, by Hunt Sports Group. Sources said the 10-year deal was in the high seven figures. It includes ...

Tags: Anheuser-Busch Cos., Century 21 Real Estate Corp., DHL, FC Dallas, Fox, Hartford Financial, Hunt Sports Group, IMG, Marketing and Sponsorship, MasterCard International Inc., MLB, MLS, NBA, NBC, New Era, New York Giants, Pfizer, Reebok, Soccer, Time Warner, USOC, Yahoo! Inc.

07/26/04
SportsBusiness Journal: Foot Locker tries on new school shoes

Foot Locker, America’s biggest sports specialty retailer, is launching its annual back-to-school TV advertising flight with co-op ads from its biggest shoe vendors featuring top athletes and hip-hop musicians. Reebok’s ad takes a hip-hop flavor. ...

Tags: ESPN, Foot Locker, Marketing and Sponsorship, Minnesota Timberwolves, MTV, Philadelphia Eagles, Reebok

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