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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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FanDuel Signs Multiyear Sponsorship Deals With 15 NFL Teams

Published in SportsBusiness Daily on 04 / 22 / 15

Weeks after Disney/ESPN reached an industry-redefining advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions, rival FanDuel today will announce that it has signed exclusive multiyear sponsorships with 15 NFL teams (see chart below). Since Yahoo ha...

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SportsBusiness Journal: ‘NBA Cares’ sets $100M charitable goal

NBA Commissioner David Stern this week will take the wraps off the league’s biggest cause-related marketing program ever. “NBA Cares” has a five-year goal of having the league, its teams and players generate $100 million in cash contributions for charitable causes; donate more than a m ...

Tags: Other News

SportsBusiness Journal: National Lacrosse League signs Reebok to 5-year deal

The indoor National Lacrosse League has signed its biggest and most comprehensive sponsorship ever, as Reebok has agreed to a five-year, head-to-toe apparel and shoe deal that the league said is worth eight figures when including the apparel, media and marketing commitments. Other NLL spons ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Floored: Presenting sponsor is first to get ads on D-League court

The NBA Development League’s Florida Flame will open the season Nov. 25 with advertising on the hardwood playing surface at its Germain Arena home near Fort Myers. Century 21 Sunbelt Realty, a sponsor of the Flame’s inaugural season last year, has upgraded to a presenting sponsorship, wh ...

Tags: Basketball, Marketing and Sponsorship

SportsBusiness Journal: An ‘NFL World,’ and they’re just living in it

The NFL Network is hoping to cut through commercial clutter by creating its own NFL animated world in a new ad campaign that sets a variety of players in an imaginary world that’s a combination of pro football and “The Jetsons.” The concept comes at a time when, more than ever before, the ...

Tags: Football

SportsBusiness Journal: MLB fills out lineup for postseason promos

MLB’s postseason sponsorship activation begins with pep rallies in postseason markets this week and concludes with the annually sponsored World Series awards and giveaways. MLB is also continuing its “8 Teams — 1 Champion” advertising theme for the postseason. The “I Live For This” ad ca ...

Tags: Anheuser-Busch Cos., Baseball, Marketing and Sponsorship, MasterCard International Inc., MLB, Pfizer, RadioShack, State Farm

SportsBusiness Journal: Yankees skipper makes time for tea

While beer and soft drink brands are among the biggest marketing spenders in sports, New York Yankees manager Joe Torre has signed a different kind of beverage endorsement deal. Joe Torre drinks tea in the dugout, so he is a natural pitchman for Bi ...

Tags: Baseball, Marketing and Sponsorship, New York Yankees

SportsBusiness Journal: T-Mobile gets $100M NBA connection

Making its biggest move yet into sponsorship marketing, cellular service brand T-Mobile has signed on as the NBA’s official telecom services provider. Sources close to the deal put the three-year agreement at worth more than $100 million, including advertising commitments on the NBA’s netwo ...

Tags: Basketball, Marketing and Sponsorship, NBA, Verizon, WNBA

SportsBusiness Journal: Samsung fills open category for the NFL

Samsung has signed a two-year deal plus options with the NFL, making it the league’s first consumer electronics corporate sponsor since Thomson’s RCA brand dropped out after the 2002 season. Industry sources value the deal at well into eight figures per year, which includes med ...

Tags: Football, LPGA, Marketing and Sponsorship, NFL, Samsung

SportsBusiness Journal: Octagon’s Passion Drivers research looks for keys to reaching Chi ...

With 1.3 billion consumers, China is an attractive target for any marketer with global aspirations, and Octagon’s Passion Drivers research survey proves again that those looking at exporting sporting goods or services to the world’s most populous nation should consider the cultura ...

Tags: Marketing and Sponsorship, NBA, Octagon Group

SportsBusiness Journal: Sponsors eager to spend for NFL’s Mexico trip

The NFL’s corporate sponsors in Mexico are activating in record numbers behind the league’s first regular-season game outside of the United States. NFL sponsorship revenue from Mexico is up 35 percent this year and U.S.-based NFL sponsors Motorola and Burger King have added rights to the ...

Tags: Burger King Corp., ESPN, Football, Marketing and Sponsorship, NFL, Reebok, Visa

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