About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Take the pair: Simms, Esiason line up for Investors Bank

Published in SportsBusiness Journal on 05 / 15 / 17

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Ad sales encouraging as IRL launches season

The Indy Racing League opens its season Sunday with some new sponsors, a new TV deal with Versus and a hybrid licensing/sponsorship pact with Mattel that will it give some badly needed retail exposure in the form of IRL-branded Hot Wheels sets. The IRL added Versus as a television partner ...

SportsBusiness Journal: Agency interested in securing NLL’s rights

Is IMG’s next big play across professional lacrosse? Industry sources say the sports agency is looking to create a clearinghouse for the sport, which recently has been growing beyond its traditional Northeast boundaries. Atop IMG’s lacrosse shopping list is a bid to buy the me ...

SportsBusiness Journal: Adding more NFL games no sure thing

As NFL owners meet this week in Dana Point, Calif., they are expected to discuss expanding the regular season by one or two games. While Commissioner Roger Goodell has been vocal in his support of eliminating some preseason games to support an expanded regular-season schedule, the owners are ...

SportsBusiness Journal: Even on analytics’ home court, gut feeling has its fans

The gathering of some of sports’ most devoted statistical acolytes at the recent Sports Analytics Conference at MIT’s Sloan School of Management produced a result that was predictable, though not necessarily statistically so. For all the influence that works like “Moneyball” and number ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Will slump drive NFL to drink?

A proposal to alter NFL regulations to allow liquor and lottery sponsorships is expected to be on the agenda for the NFL owners meeting that starts Sunday in Dana Point, Calif. The plan to permit liquor and lottery marketing was approved by the NFL business ventures committee in an early M ...

SportsBusiness Journal: NBA gives ground rules for liquor marketing

After giving its teams permission earlier this year to sell comprehensive liquor advertising and sponsorships for the first time, the NBA has now issued specific guidelines. Under the new rules, camera-visible liquor ads in arenas are permitted. However, as was the case when NASCAR initial ...

SportsBusiness Journal: No hard feelings: NFL markets behind AFL’s 50th anniversary

The NFL and AFL (American Football League) were bitter adversaries during the 1960s, but a 50th anniversary celebration of the AFL is nonetheless one of the NFL’s biggest marketing platforms for the coming season. The Hall of Fame game will have two teams with AFL roots for the fir ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Sporting goods see first drop since ’03

While America’s sporting-goods manufacturers are not suffering the same severe pain as the housing, auto or financial services markets, sports equipment sales declined for the first time in five years during 2008, according to the latest data compiled by the Sporting Goods Manufacturers ...

SportsBusiness Journal: Gemini wins battle to sell naming rights for new Chivas stadium

Since it is due to open in June with a George Strait concert, we are fairly certain that the Dallas Cowboys’ new $1.1 billion stadium will open without a corporate name, although the colloquialism “JerryWorld” has been gaining some traction. Now we’re wondering if the new stadium being ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Beaten-up banks

Last July, after months of negotiating with the U.S. Olympic Committee, Bank of America was close to a renewal of its 16-year-old sponsorship for somewhere north of $12 million over four years. The deal stalled over difficulties in the payment card category, but the two sides continued to t ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug