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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Silver’s column an effort to clarify NBA stance

Published in SportsBusiness Journal on 11 / 24 / 14

NBA Commissioner Adam Silver’s jolting opinion piece in The New York Times pushing for more legalized sports betting was the result of the league being asked to clarify its views related to the continuing New Jersey sports gambling lawsuit. According to an industry source, Silver wrote the ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

03/07/05
SportsBusiness Journal: NTRA, horse racing network deal

TVG, the TV horse racing and interactive wagering network, has signed a one-year sponsorship deal with the National Thoroughbred Racing Association that will provide it with exposure and access that will equate to more carriage and a higher consciousness in the minds of thoroughbred racing ...

Tags: FedEx Corp., Horse Racing, Marketing and Sponsorship, NTRA, Television Games Network

03/07/05
SportsBusiness Journal: DHL close to deal with MLB

DHL is close to a deal that would make it the official shipping and logistics provider of Major League Baseball. While MLB sources insist no deal has been completed, club sources say DHL is already actively seeking to support the ...

Tags: Baseball, Cleveland Browns, DHL, ESPN, Fox, IMG, Lexus, Los Angeles Dodgers, Marketing and Sponsorship, MLB, NASCAR, NBA, NFL, Phoenix Suns, Rawlings Sporting Goods Co.

03/07/05
SportsBusiness Journal: State Farm set to join NCAA elite

On the eve of March Madness, the NCAA and men’s basketball tournament rights holder CBS are close to completing a deal with State Farm that would make the insurance firm the fourth company to join the Corporate Champions program, the highest level of sponsorship allowing use of the NCAA’s l ...

Tags: Basketball, CBS Broadcasting Inc., Cingular, Colleges, Hartford Financial, Kraft Foods, LPGA, Marketing and Sponsorship, Monster.com, NCAA, State Farm

03/07/05
SportsBusiness Journal: NFL licensees gather in Seattle

More than 200 NFL licensees, club merchandising executives, sponsors and retailers are assembling at Qwest Field in Seattle this week for the league’s third annual summit of hard-goods licensees. With the growth in video games, the hard-goods side of the NFL’s licensing ...

Tags: Football, Marketing and Sponsorship, NFL

02/28/05
SportsBusiness Journal: Low-profile Kroenke has passion

Among NBA owners, Denver Nuggets owner Stan Kroenke may rival only Portland Trail Blazers owner Paul Allen in his penchant for privacy, but Kroenke was friendly company in discussing his ownership role during a break in the NBA’s Technology Summit, the league’s annual power broker conventio ...

Tags: Basketball, Colorado Avalanche, Denver Nuggets, NBA, Other News, PepsiCo, Portland Trail Blazers, Reebok

02/21/05
SportsBusiness Journal: Pepsi's ad message: 'Go Pro'

The Super Bowl in Jacksonville was barely over when Pepsi lit up the stage in southern Florida for some new ad shoots, combining all of the soft drink maker’s summer sports properties. Pepsi’s forthcoming “Go Pro” summer sweepstak ...

Tags: ABC, BBDO WorldWide, CBS Broadcasting Inc., Hartford Financial, Marketing and Sponsorship, MLB, MLS, NASCAR, NCAA, Brooklyn Nets, Nextel, NFL, PepsiCo, Speed Channel, Toronto Raptors, USOC, Visa

02/21/05
SportsBusiness Journal: 16W Marketing keeps Ripken busy

Just a few months after signing MLB iron man Cal Ripken for marketing representation, 16W Marketing is starting to get some traction through deals with XM Satellite Radio and an expanded relationship with Nike that will see the company test a Ripken line of baseball apparel and equipment. ...

Tags: 16W Marketing, Baseball, Marketing and Sponsorship, MLB

02/14/05
SportsBusiness Journal: Sportsbook sponsors golf event

Sportsbook.com, a leading gambling site, is stepping up to the tee with its biggest U.S. sponsorship to date, a mid-six-figure deal making it presenting sponsor of the inaugural Big Stakes Match Play Golf Tournament, a made-for-television event scheduled for May in Mesquite, Nev. Entry ...

Tags: Golf, Golf Channel, Marketing and Sponsorship, NASCAR

02/14/05
SportsBusiness Journal: Steeg's Super Bowl detail is done

Jim Steeg may be the most detail-obsessed person in America, but one story about the departing NFL Super Bowl czar is continually circulated because it’s about something he forgot. It seems that one year — as he and other top NFL officials were looking around the venue about 30 minutes ...

Tags: ESPN, Football, Miami Dolphins, New England Patriots, NFL, Other News, Philadelphia Eagles, San Diego Chargers, USA Today Sports

02/14/05
SportsBusiness Journal: NFL eyes sponsors with next TV deal

When they weren’t doing the painful duty of ticket allocation, or parceling out the few available downtown hotel rooms in Jacksonville, the NFL’s corporate sales staff was busy finding new corporate sponsors from the many well-hee ...

Tags: Anheuser-Busch Cos., Boston Red Sox, Coors Brewing Co., ESPN, Football, Fox, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MillerCoors, New England Patriots, NFL, Philadelphia Eagles, Reebok, SportsLine.com, Subway, Time Warner

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