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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Group building commercial platform for hockey’s Hobey Baker Award

Published in SportsBusiness Journal on 12 / 05 / 16

Hockey’s Hobey Baker Award is trying to develop some marketing muscles. The award has been presented annually since 1981 honoring the NCAA’s top hockey player. Like the Heisman Trophy, it’s owned by a foundation. Unlike the Heisman, it has rarely, if ever, been exploited commerc...

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Tags: Marketing and Sponsorship

More Stories by this Author

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09/01/08
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In 2001, Major Indoor Soccer League owners debated how to structure their league to maximize revenue and minimize costs: Convert to a single-entity model or operate under a franchise system? The debate — never fully resolved — is a microcosm of a wider debate that continues a ...

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In late May, MISL owners pulled the plug on the latest iteration of the indoor soccer league. When dissolving it, owners, which include New Jersey Devils owner Jeff Vanderbeek, were adamant that the seven-year-old league would be back with a new face and structure in a matter of weeks. The ...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: AFL considers life after Baker

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