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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Panini Inks Wizards' John Wall To New Exclusive Trading Card Deal

Published in SportsBusiness Daily on 11 / 18 / 14

Panini America has signed Wizards G John Wall to a new exclusive autograph memorabilia and trading card agreement. He had previously signed a deal with Panini in '10 , but that agreement had lapsed. The roster of exclusive Panini Authentic athletes for autographs and memorabilia includes Lakers G K...

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Tags: Marketing and Sponsorship, Panini

More Stories by this Author

02/21/05
SportsBusiness Journal: 16W Marketing keeps Ripken busy

Just a few months after signing MLB iron man Cal Ripken for marketing representation, 16W Marketing is starting to get some traction through deals with XM Satellite Radio and an expanded relationship with Nike that will see the company test a Ripken line of baseball apparel and equipment. ...

Tags: 16W Marketing, Baseball, Marketing and Sponsorship, MLB

02/14/05
SportsBusiness Journal: Sportsbook sponsors golf event

Sportsbook.com, a leading gambling site, is stepping up to the tee with its biggest U.S. sponsorship to date, a mid-six-figure deal making it presenting sponsor of the inaugural Big Stakes Match Play Golf Tournament, a made-for-television event scheduled for May in Mesquite, Nev. Entry ...

Tags: Golf, Golf Channel, Marketing and Sponsorship, NASCAR

02/14/05
SportsBusiness Journal: Steeg's Super Bowl detail is done

Jim Steeg may be the most detail-obsessed person in America, but one story about the departing NFL Super Bowl czar is continually circulated because it’s about something he forgot. It seems that one year — as he and other top NFL officials were looking around the venue about 30 minutes ...

Tags: ESPN, Football, Miami Dolphins, New England Patriots, NFL, Other News, Philadelphia Eagles, San Diego Chargers, USA Today Sports

02/14/05
SportsBusiness Journal: NFL eyes sponsors with next TV deal

When they weren’t doing the painful duty of ticket allocation, or parceling out the few available downtown hotel rooms in Jacksonville, the NFL’s corporate sales staff was busy finding new corporate sponsors from the many well-hee ...

Tags: Anheuser-Busch Cos., Boston Red Sox, Coors Brewing Co., ESPN, Football, Fox, Marketing and Sponsorship, MasterCard International Inc., McDonald's Corp., MillerCoors, New England Patriots, NFL, Philadelphia Eagles, Reebok, SportsLine.com, Subway, Time Warner

02/07/05
SportsBusiness Journal: Visa's NASCAR promo coming back

Visa is reprising its “Ultimate NASCAR Experience” promotion. Now in its third year, the promotion automatically enters anyone using a Visa card between Feb. 15 and Nov. 30 into a sweepstakes offering 10 winners transportation to a Nextel Cup race, access “inside the ropes” ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR, Visa

02/07/05
SportsBusiness Journal: Ameriquest adding NHRA deals

Ameriquest Mortgage, sponsor of the NFL and its Super Bowl halftime show, is close to completing twin sponsorship deals with the National Hot Rod Association and Prudhomme Racing’s Miller Lite dragster, driven by two-time NHRA Top Fuel champion Larry Dixon. Sources said the two one-year ...

Tags: Ameriquest Mortgage, Anheuser-Busch Cos., Marketing and Sponsorship, MLB, NASCAR, NFL, NHRA

01/31/05
SportsBusiness Journal: Conover Tuttle buys N.C. agency

Suburban Boston advertising and public relations agency Conover Tuttle is hoping to raise its profile as a creative shop with the acquisition of Wilmington, N.C.-based Mercury Advertising. Mercury principal Grant Pace is the man responsible for dreaming up the original Bud Bowl. Con ...

Tags: NTRA, PGA Tour, This Week's Issue

01/31/05
SportsBusiness Journal: Super chance for a blockbuster

Looking down the roster of advertisers for Super Bowl XXXIX, Anheuser-Busch has again bought out the beer category with an astounding five minutes of airtime on TV advertising’s biggest and costliest stage. The second biggest category of Super Bowl Related ...

Tags: 20th Century Fox, ABC, Anheuser-Busch Cos., BBDO WorldWide, CBS Broadcasting Inc., DreamWorks SKG, Football, Fox, NFL, In-Depth, Time Warner, Universal MCA Studios, Walt Disney Co.

01/31/05
SportsBusiness Journal: Has Alltel's naming deal worked?

With the Super Bowl this Sunday in Jacksonville’s Alltel Stadium, we thought it would be a good opportunity to evaluate what the telecom and telephone company has derived from the 10-year, $6.2 million naming-rights deal it signed ...

Tags: Alltel, Football, Jacksonville Jaguars, Marketing and Sponsorship, MasterCard International Inc., MLS, NBA, NFL, NHL, Philadelphia Eagles

01/31/05
SportsBusiness Journal: SpongeBob carries ball for kids apparel maker

Looking to capitalize on the hype around Super Bowl XXXIX, NFL youth licensee Outer Stuff is testing a line of cross-licensed SpongeBob SquarePants/Super Bowl infant and kids apparel this week. Apparel including “rompers,” T-shirts, football jerseys and fleece will be priced from $12 to $ ...

Tags: Foot Locker, Football, NFL, In-Depth

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