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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Municipal Credit Union Signs Deal With Jets, Will Sponsor Team's Draft Activities

Published in SportsBusiness Daily on 04 / 27 / 17

Municipal Credit Union, which serves more than 400,000 N.Y. residents, has signed on as a Jets sponsor and will serve as presenting sponsor of the team's NFL Draft activities. MCU gets the "official credit union" designation and also receives stadium signage, TV, radio and digital media inventory. T...

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Tags: Marketing and Sponsorship, New York Jets

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SportsBusiness Journal: New Era makes a visit to the mound to begin baseball season

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Clubs to vet liquor, lottery options

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SportsBusiness Journal: Ad sales encouraging as IRL launches season

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SportsBusiness Journal: Agency interested in securing NLL’s rights

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SportsBusiness Journal: Adding more NFL games no sure thing

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SportsBusiness Journal: Even on analytics’ home court, gut feeling has its fans

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Will slump drive NFL to drink?

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Tags: Marketing and Sponsorship

SportsBusiness Journal: Sporting goods see first drop since ’03

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