About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Nivea Men Signs On To Be Presenting Sponsor Of Inaugural FXFL Season

Published in SportsBusiness Daily on 10 / 23 / 14

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Sports Spots:

• Client: Visual Concepts, San Rafael, Calif., the licensee for ESPN-branded video games • Agency: RDA, New York • Principals: For Visual Concepts: Steve Raab, senior vice president, marketing; and David DePaulis, senior marketing manager. For RDA: Dave Rogan, cre ...

Tags: ABC, ESPN, Fox, Sports Spots

SportsBusiness Journal: Avis tries women’s hoops deals

Avis is driving hard into women’s college basketball with a one-year presenting sponsorship of the NCAA Division I tournament on ESPN and title rights to the Women’s Basketball Coaches Association trophy given to the winner. The biggest deal ever cut for ESPN’s exclusive coverage of the wo ...

Tags: Avis Rent a Car, Basketball, CBS Broadcasting Inc., Colleges, ESPN, Marketing and Sponsorship, NCAA, Russell Corp., State Farm

SportsBusiness Journal: Century 21 extends MLB deal

Century 21 is the latest Major League Baseball sponsor to return to the fold. The real estate concern, an MLB corporate patron since 1999, has exercised an option extending its sponsorship through the 2005 season. Century 21 cont ...

Tags: Anheuser-Busch Cos., Baseball, Basketball, Century 21 Real Estate Corp., Colleges, Electronic Arts, Football, Gillette, Marketing and Sponsorship, MLB, NBA, New York Giants, Nokia

SportsBusiness Journal: NASCAR lands Subway, Checkers

McDonald’s and NASCAR are calling it quits, but Subway and Checkers are rolling in for business with the property, sources said. America’s largest burger chain recently notified NASCAR in writing that it won’t renew its current deal, which expires at the end of 2004. The decision ends a sp ...

Tags: Marketing and Sponsorship, McDonald's Corp., Motorsports, NASCAR, Subway

SportsBusiness Journal: One-on-One with Lee Ann Daly

With the proliferation of television networks, many cable operators know now what ESPN realized years ago — that a strong brand is as essential as strong programming to the success of a cable network. Consequently, after 25 years, ESPN is as indelible a sports trademark as any — its n ...

Tags: ESPN, One-on-One

SportsBusiness Journal: Topps: Bonds in the cards

Topps has signed Barry Bonds to a two-year deal that will make it the only one of MLB’s four trading card licensees to have the reigning National League MVP on a card this year. Financial specifics were sketchy, but a source involved in the deal said Bonds received a low seven-figu ...

Tags: Baseball, MLB, San Francisco Giants, This Week's Issue, Topps Co.

SportsBusiness Journal: Will NFL dilute its product?

Now that CBS and Fox have signed impressive renewals of their NFL rights deals, we’re waiting to see what shape the ABC/ESPN renewal takes and whether the next round of rights deals for the top TV property in U.S. sports will add Th ...

Tags: ABC, Baseball, Basketball, BBDO WorldWide, CBS Broadcasting Inc., Clear Channel Communications Inc., CBSSN, ESPN, Football, Fox, IMG, Marketing and Sponsorship, Minnesota Vikings, MLB, Motorsports, NASCAR, Brooklyn Nets, New York Knicks, NFL, PepsiCo, Philadelphia Eagles, WNBA

SportsBusiness Journal: Agency lands NAIA deal

The National Association of Intercollegiate Athletics has hired an outside agency to sell marketing rights across its 290 member schools. New Vision Sports has signed a five-year deal to represent the confederation of small colleges in marketing and broadcasting. The Oakland-based agency has ...

Tags: Colleges, This Week's Issue

SportsBusiness Journal: Holiday forecast in sales

With four weeks until Christmas, properties and their licensing and retail partners are bracing for a heavy holiday shopping season. Early projections are bullish. The National Retail Federation projects total retail sales will be 4.5 percent ahead of 2003, and the International Council o ...

Tags: Action Performance Cos., Baseball, Basketball, Boston Red Sox, Champs Sports, Electronic Arts, ESPN, Foot Locker, Football, Golf, Los Angeles Dodgers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Yankees, NFL, Philadelphia Phillies, Spalding, Sports Authority, Wal-Mart Stores Inc.

SportsBusiness Journal: Marketers turn to entertainment

People have been talking about the intersection of sports and entertainment marketing for at least a decade, but we’ve been skeptical for some time. Sports marketing has generally been more advanced, while entertainment, large ...

Tags: Football, Marketing and Sponsorship, Motorsports, NASCAR, NFL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug