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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Sports Business Awards: AT&T Wins Sports Sponsor Of The Year

Published in SportsBusiness Daily on 05 / 21 / 15

AT&T, perennially one of the biggest sports marketing spenders, fittingly took Sponsor of the Year honors after a year when its familiar logo was associated with some of the biggest sports events in the country. That included the first College Football Playoff, at AT&T Stadium in Texas, whic...

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Tags: Sports Business Awards, ATT

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02/20/06
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02/13/06
SportsBusiness Journal: It’s an activation celebration at NBA’s All-Star Weekend

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SportsBusiness Journal: Private aviation business set to take off during event

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01/30/06
SportsBusiness Journal: New sponsorship math for NASCAR: Less is more

With George Pyne out of NASCAR after 11 years, the racing circuit’s approach to sales and marketing is bound to change. However, it was already undergoing a transformation following the departure of former NASCAR sales chief Brett Yormark to the New Jersey Nets 12 months ago and the app ...

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01/30/06
SportsBusiness Journal: Steelers’ arrival is solid gold for licensed goods

Working the floor at the 21st and final Super Show held last week in Orlando, the NFL and its licensees were all smiles after watching the Pittsburgh Steelers make it to Super Bowl XL in Detroit. The consensus was that merchandise sales could hit an all-time high if the Steelers win, to ...

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SportsBusiness Journal: NHL reports ‘good support’ from corporate sponsors in buying ad t ...

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SportsBusiness Journal: EA takes it inside with its first AFL game

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Tags: E-Sports

01/16/06
SportsBusiness Journal: NFL: Sponsors spend $330M behind XL

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01/16/06
SportsBusiness Journal: ESPN keeps Scouts Inc. on its team through acquisition

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