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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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Viagra agrees to MLB deal
Pfizer Inc.'s Viagra drug brand has agreed in principle to a three-year sponsorship deal worth more than $30 million that will make it one of Major League Baseball's biggest corporate backers. Viagra has already signed Texas Rangers first baseman Rafael Palmeiro to a multiyear deal, making ...
Tags: Baseball, Century 21 Real Estate Corp., Clear Channel Communications Inc., MLB, NASCAR, NFL, NHL, Texas Rangers, This Week's Issue
Dew to carry Madness banner
The Mountain Dew promo will be carried on 400 million packages. NCAA corporate sponsor Pepsi is leveraging its Final Four rights with a "Don't Miss the Madness" promotion that will offer 4.5 million prizes and will be splashed across 400 million pack ...
Tags: Colleges, PepsiCo, This Week's Issue
Cup sponsor keeps it at home
World Cup sponsor Avaya is doing some rare stateside leveraging for its sponsorship of the 2002 World Cup. Cobi Jones will make an Avaya appearance. The networking company has bought a three-year spon ...
Pepsi re-ups with MLB for $80M
Pepsi is not only renewing its sponsorship of Major League Baseball, it is putting at least $80 million behind a five-year deal, which makes the soft-drink giant one of the largest of MLB's corporate supporters. Sources said both parties have agreed in principle to the ...
Tags: Baseball, MLB, NASCAR, PepsiCo, This Week's Issue
NFL execs, owners consider radically changing sponsorship structu ...
T he NFL has 15 corporate sponsorship renewals to complete, including the beer category, shared by Anheuser-Busch and Miller, and Coke. While the dynamics of the suds and soda categories are always fodder for discussion, a much more basic subject was sparking the buzz in New Orlea ...
Tags: Anheuser-Busch Cos., CBS Broadcasting Inc., Clear Channel Communications Inc., E-Trade Group Inc., Football, Fox, Marketing and Sponsorship, MCI Group, NFL, Philadelphia Eagles, Philadelphia Phillies, Reebok
Quizno's signs on with NHL
Quizno's Subs has signed on as the NHL's newest corporate sponsor. Sources put the three-year deal in the low seven figures annually, including media commitments on NHL broadcasters ESPN and ABC. The deal includes NHL Players' Association rights, which are sold in tandem with the league's cor ...
Tags: ABC, ESPN, Hockey, Marketing and Sponsorship, McDonald's Corp., NHL, Quizno, Wendy's International Inc.
Knickknacks, not apparel, are in
Notes and quotes from a sparsely attended Super Show: DESERTED AISLES: While Nike returned to the Super Show with an off-premise dog-and-pony show reminiscent of the song and dance NFL Properties used to stage on the Saturday before the Super Bowl, the Eager Beavertons as ...
Tags: CFL, Football, Golf, Marketing and Sponsorship, St. Louis Rams
NFL ponders global future
On Sept. 11, the NFL's New York headquarters was sealed off from Park Avenue by the iridescent yellow tape that's as familiar a sight at crime scenes as flashing red lights. Inside 280 Park, after the initial shock of the human tragedy began to abate in the days following the terrorist att ...
Tags: Football, Special Report
Americans celebrate Super Bowl
A merica's obsession with sports was replaced by a new and even more deep-seated passion since the terrorist attacks of Sept. 11. As the president's address telling the world that America was beginning to lay waste to Afghanistan was piped into NF ...
Tags: Football, Special Report
Clemens to pitch for DirecTV
D irecTV has signed New York Yankees pitcher Roger Clemens to a six-figure, one-year deal as spokesman for its Major League Baseball Extra Innings Package, which offers more than 1,000 out-of-market games. The deal includes a one-day produc ...
Tags: Golf, Marketing and Sponsorship
