About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Archival firm builds business on teams’ ‘junk’

Published in SportsBusiness Journal on 08 / 21 / 17

For years, the Los Angeles Dodgers’ considerable heritage lay aging inside rusting filing cabinets in forgotten rooms at Dodger Stadium, or gathering dust in cardboard boxes at off-site storage warehouses. Bits and pieces of Dodger tradition were ingloriously stored in the stadium parking lot....

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Tags: Franchises

More Stories by this Author

05/18/09
SportsBusiness Journal: Jack Link’s jerky all in for World Series of Poker

Jack Link’s Beef Jerky, the market-share leader in the $3 billion dried-meat snack category, has signed as presenting sponsor of the World Series of Poker, the Harrah’s-owned tournament, which begins play May 27. The event will air on ESPN and ESPN2 from July 28 through Nov. 10, ...

05/18/09
SportsBusiness Journal: Change in deal’s price, not name, likely in Glendale

What happens to the name of the Phoenix Coyotes’ home arena if and when the NHL franchise leaves Glendale, Ariz.? Beyond some likely repricing, not much. Job placement site Jobing.com has had its name on the arena since 2006 and is paying about $3 million a year fo ...

05/18/09
SportsBusiness Journal: Why FedEx’s renewal with the NFL is a big deal after all

FedEx has renewed as an NFL corporate sponsor for four years, continuing a relationship that began nine years ago. Given the success of the FedEx Air and Ground marketing platform, which ties the brand to the NFL’s top-performing quarterbacks and running backs with weekly and annual ...

Tags: Marketing and Sponsorship

05/11/09
SportsBusiness Journal: Longtime MSG exec Mills leaving

Veteran MSG team executive Steve Mills is leaving the organization after nearly a decade to work for Magic Johnson Enterprises, industry sources said. Mills, who is president of business operations for MSG Sports Teams, has been with the organization since September 1999. He switched from ...

05/11/09
SportsBusiness Journal: Land Shark Stadium: ‘Ultimate short-term hit’ or bad precedent?

In the wake of the Miami Dolphins selling the name of their home venue for a year and renaming it Land Shark Stadium, industry reaction formed in two distinct camps.  Since the next Pro Bowl and Super Bowl will be held in the stadium formerly known as Pro Player, there were those call ...

Tags: Marketing and Sponsorship

05/04/09
SportsBusiness Journal: Ponturo buying minority share in Leverage

Former Anheuser-Busch media and sports marketing chief Tony Ponturo is buying a minority interest in the Leverage Agency and becoming chairman of the New York-based sponsorship, consulting and media sales firm. The move ends constant industry speculation about the next career move by Ponturo, wh ...

05/04/09
SportsBusiness Journal: New IMG consulting chief says strong return is best rebuttal to a ...

With Andy Pierce departing for rival CAA, IMG last week named 10-year agency veteran David Abrutyn to head its corporate consulting business, reporting to George Pyne, president of IMG Sports and Entertainment. Prior to joining IMG in 1999, Abrutyn held marketing slots with the NHL, Spor ...

05/04/09
SportsBusiness Journal: Herm Edwards joining Coors Light’s ‘postgame’ press room

Former Kansas City Chiefs and New York Jets coach Herm Edwards is the latest coach to sign on for the Coors Light team. Edwards, now an ESPN football analyst, will join the lineup of former NFL coaches whose press conference clips are used in ads touting the NFL’s official beer. Other ...

Tags: Marketing and Sponsorship

05/04/09
SportsBusiness Journal: Shops in Toys ‘R’ Us to feature NBA’s goods, fitness message

Looking to increase sales of licensed hard goods during its playoffs, the NBA and a collection of its licensees are opening stores within stores at all 600 Toys “R” Us sites in the next month.  The “NBA Fit” stores will feature licensed hard goods like ...

05/04/09
SportsBusiness Journal: AVP ready to sign time-buy deal with Versus, will pay about $50,0 ...

The AVP is about to sign a time-buy deal with Versus, ensuring that the Comcast-owned sports network carries 11 beach volleyball events on tape delay this summer, according to several sources. As part of the time-buy deal, the AVP has committed to pay Versus about $50,000 an hour — a marke ...

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