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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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American Express Renews USTA/U.S. Open Sponsorship Rights

Published in SportsBusiness Daily on 08 / 26 / 15

American Express has renewed its longstanding USTA/U.S. Open corporate sponsorship. AmEx has been a USTA sponsor since '94. The payment card brand will continue to leverage the Open and USTA grassroots tennis activities. Wasserman Media Group is the longtime sports- and entertainment-marketing agenc...

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06/26/06
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06/19/06
SportsBusiness Journal: Pepsi and NHL close to a deal

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06/19/06
SportsBusiness Journal: BK reigns in youth soccer

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06/19/06
SportsBusiness Journal: Sponsors buy into ultramarathoner’s quest

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06/12/06
SportsBusiness Journal: NLL gets Saturday slot on OLN

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06/12/06
SportsBusiness Journal: A natural fit: MLB inks deal with Baby Ruth

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06/05/06
SportsBusiness Journal: Web site to highlight players’ business success

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06/05/06
SportsBusiness Journal: NHL hits the street to tout Stanley Cup Finals

In an effort to push awareness and viewership of the Stanley Cup Finals in major cites in the United States, the NHL is working with an agency to provide “street teams” in five markets whose teams are not part of the championship series. Vehicles from NHL sponsor ...

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06/05/06
SportsBusiness Journal: MLS’s $2 million man

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