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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/12/06
SportsBusiness Journal: NLL gets Saturday slot on OLN

The National Lacrosse League will get a televised game of the week on Saturday nights next season under a new contract between the indoor lacrosse circuit and OLN, marking the league’s most comprehensive TV package ever. The indoor league will take a whack at reg ...

Tags: This Week's News

06/12/06
SportsBusiness Journal: A natural fit: MLB inks deal with Baby Ruth

Nestlé’s Baby Ruth brand has signed a three-year deal making it the official candy bar of Major League Baseball. Financial terms were not disclosed. Nestlé will support with media buys on MLB’s TV rights holders Fox and ESPN that should begin as soon ...

Tags: This Week's News

06/05/06
SportsBusiness Journal: Web site to highlight players’ business success

Retired NBA players Clyde Drexler (left) and Julius Erving will be part of the campaign. Job site Careerbuilder.com has signed a two-year sponsorship deal with the NBA that will highlight some of its retired players’ entrepreneurial efforts. The “Legends ...

Tags: This Week's News

06/05/06
SportsBusiness Journal: NHL hits the street to tout Stanley Cup Finals

In an effort to push awareness and viewership of the Stanley Cup Finals in major cites in the United States, the NHL is working with an agency to provide “street teams” in five markets whose teams are not part of the championship series. Vehicles from NHL sponsor ...

Tags: This Week's News

06/05/06
SportsBusiness Journal: MLS’s $2 million man

On the eve of the World Cup in Germany, Major League Soccer’s board of governors has approved a contract extension for Don Garber that will keep him commissioner through the 2010 World Cup. Garber Sources close to the board said the new deal includes a bas ...

Tags: This Week's News

06/05/06
SportsBusiness Journal: Health club chain joins triathlons

Life Time founder Akradi (inset) hopes to build the grueling sport’s profile. Health and fitness club chain Life Time Fitness is linking the biggest events in triathlon, looking to build the sport by combining America’s four largest competitions into the Lif ...

Tags: This Week's News

05/29/06
SportsBusiness Journal: Amp’d aims for young cell users with niche sports

Big cellular phone brands are paying big bucks for major sports properties to fill up their “third screens.” As an alternative strategy, Amp’d Mobile, a California-based MVNO cell brand, is amassing sports properties and positioning its youth-targeted bra ...

Tags: This Week's News

05/29/06
SportsBusiness Journal: Nike, Apple become running partners with shoe-iPod combination

The system, introduced last week, integrates the iPod Nano and special Nike shoes to give runners music and performance stats. Apple and Nike last week unveiled a joint product line that will integrate running shoes with the iPod. The Nike + iPod system integ ...

Tags: This Week's News

05/29/06
SportsBusiness Journal: Horine leaving AFL Properties to start firm

Glenn Horine, Outgoing AFL Properties president Arena Football League Properties President Glenn Horine, who built the league’s sponsorship and licensing businesses during the past six years, is leaving to start his own marketing firm. The AFL will be his ...

Tags: This Week's News

05/22/06
SportsBusiness Journal: Discover buys WNBA court space

Discover Financial Services has signed a three-year sponsorship that will get the Discover Card logo on WNBA courts during 77 nationally televised games across ESPN2, ABC and NBA TV. It likely won’t be the last time corporate logos adorn the WNBA’s hardwood, as league officials said tha ...

Tags: This Week's News

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