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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

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Sunday Ticket ads to roll out

The NFL is ramping up the marketing campaign behind its Sunday Ticket pay-TV service, with a package of five TV spots that will break Aug. 1 on media the NFL receives as part of its broadcast rights deal with ABC/ESPN, CBS and Fox. League officials said the value of the ...

Tags: ABC, CBS Broadcasting Inc., Dallas Cowboys, ESPN, Football, Fox, Green Bay Packers, Miami Dolphins, New York Jets, NFL, Tampa Bay Buccaneers, This Week's Issue

Majestic to add 8 MLB teams

M ajor League Baseball is close to completing a one-year extension of its on-field apparel rights deal, under which incumbent licensee Majestic Athletic will pick up eight additional teams next year as a uniform supplier. Majestic will add its brand to the uniforms of the Anahe ...

Tags: AFL, Arizona Diamondbacks, Baseball, Los Angeles Angels, Los Angeles Dodgers, Los Angeles Kings, Marketing and Sponsorship, MLB, NASCAR, NBC, New York Mets, Oakland Athletics, PepsiCo, Pittsburgh Pirates, Rawlings Sporting Goods Co., Russell Corp., Sports Illustrated, St. Louis Cardinals, Texas Rangers

Rice to tout Spalding footballs

Spalding has signed 12-time Pro Bowl receiver Jerry Rice to a two-year endorsement deal. Rice will help market Spalding's new footballs, which for the first time include the company's Infusion technology. The balls will begin to appear at retail in July in composite and synthetic models, ...

Tags: ESPN, Football, Los Angeles Lakers, Marketing and Sponsorship, MTV, Oakland Raiders, Spalding, Sports Illustrated

Splashy TV spots now just part of the program

The days of high-priced TV ads as the be-all, end-all of sports marketing are over. As paid media becomes more expensive, agencies and sports clients who used to be fixated on the big-budget TV shoot have been forced into a more comprehensive mix of marketing approaches. Whether you call i ...

Tags: Adidas, BBDO WorldWide, Cadillac, eBay, NASCAR, NFL, PepsiCo, Special Report, Visa


• Company: Adidas • Agency: 180/TBWA, Amsterdam • Principals: For Adidas: Neil Simpson, global director of advertising; for 180/TBWA: Peter McHugh, executive creative director; Lorenzo de Rita, creative direc ...

Tags: Adidas, Soccer, Special Report


• Client: Yahoo! • Agency: Black Rocket Euro RSCG, San Francisco • Principals: For Yahoo!: John Costello, chief global marketing officer, Gen Shibayama, director, international marketing and sales development; f ...

Tags: FIFA, Soccer, Special Report, Yahoo! Inc.


• Client: MasterCard • Agency: McCann-Erickson, New York • Principals: For MasterCard: Debra Coughlin, senior vice president/global brand building, Bill Cronin, vice president/global brand building; for McCann-Er ...

Tags: MasterCard International Inc., McCann-Erickson Worldwide Inc., Soccer, Special Report

Kelley to head Relay in NY

Relay Sports Marketing is opening a New York City office as the company continues to add locations since its rechristening late last year. Kelley Veteran sports marketer Mike Kelley has been hired ...

Tags: Anheuser-Busch Cos., MasterCard International Inc., This Week's Issue, Yahoo! Inc.

Another Bonds ad for KFC

B arry Bonds is going to bat for Kentucky Fried Chicken again. For the second time in a month, the single-season home run king has cut an ad for the fast-food chain. Shot last week in San Francisco, the commercial for KFC's Popcorn Chicken leverages the power of the MLB star ...

Tags: Baseball, Basketball, BBDO WorldWide, Fila, Football, KFC, Marketing and Sponsorship, MLB, NBA, New York Mets, New York Yankees, NFL, Riddell Sports, Wal-Mart Stores Inc.

Snyder to market VideoDrop

The VideoDrop provides a backdrop for a Washington Redskins news conference. From left are Redskins owner Daniel Snyder, coach Steve Spurrier and first-round draft pick Patrick Ramsey. Washington Redskins ...

Tags: Anheuser-Busch Cos., FedEx Corp., Football, MLB, NBA, NFL, NHL, This Week's Issue, Washington Redskins

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