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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Launches Campaign Around NFL Rookies, Including Top Picks Goff, Wentz

Published in SportsBusiness Daily on 08 / 24 / 16

With the NFL regular season just over two weeks away, Panini is launching a marketing campaign to back its new exclusive trading-card license with the league. The ads, shot during the NFLPA Rookie Premiere at the L.A. Coliseum by agency Conscious Minds, focus on the top rookies’ preparatio...

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Tags: Marketing and Sponsorship, Panini

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04/21/08
SportsBusiness Journal: Nike bucks trend of ‘uninspired’ U.S. market

The Foot Locker store adjacent to Madison Square Garden wasn’t very crowded on a recent April evening. In fact, the store clerks easily outnumbered customers, and the in-store displays were mostly dedicated to clearance items. The three most represented “brands” at the store, which sits ...

04/21/08
SportsBusiness Journal: The Nike revolution: Still running

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04/21/08
SportsBusiness Journal: Deal expands USA Today’s fantasy stake

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04/21/08
SportsBusiness Journal: Sears is potential new name for NFL’s catalog of sponsors

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Tags: Marketing and Sponsorship

04/14/08
SportsBusiness Journal: NBA sponsors switching into postseason mode

With the NBA regular season ending Wednesday, the league’s corporate sponsors are preparing activation for the playoffs, which begin April 19. T-Mobile and spokesman Charles Barkley are ready for the playoffs. T-Mobile, generally one of the league’s ...

04/07/08
SportsBusiness Journal: NHL gets playoff Edge with new sponsor

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04/07/08
SportsBusiness Journal: Jeter’s on deck to join Gillette’s triumvirate of ‘Champions’

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Tags: Marketing and Sponsorship

04/07/08
SportsBusiness Journal: What put the brakes on Gridiron Bash?

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04/07/08
SportsBusiness Journal: Durkin exiting NHL to take WSF reins

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Tags: Marketing and Sponsorship

03/31/08
SportsBusiness Journal: Macy’s parades MLB stars through promo

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