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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

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Tags: Marketing and Sponsorship, Los Angeles Lakers

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07/13/09
SportsBusiness Journal: List of stadium’s names is long, but history of near agreements, ...

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07/13/09
SportsBusiness Journal: Urban departs, Storms steps in at Gatorade

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07/13/09
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06/29/09
SportsBusiness Journal: Among charity efforts, plenty of room to activate

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06/29/09
SportsBusiness Journal: NFL adding IHOP to 2009 sponsor menu

The first new NFL sponsorship signed during the offseason is with … the International House of Pancakes. The NFL has been casting its net at a variety of casual-dining chains, and the franchised restaurant chain has signed a three-month promotional partnership, from August through O ...

06/29/09
SportsBusiness Journal: Clark leaving MillerCoors

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06/29/09
SportsBusiness Journal: CBA offers AVPers revenue and profit sharing

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06/29/09
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Tags: Marketing and Sponsorship

06/22/09
SportsBusiness Journal: Sponsors shift focus to NBA draft

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06/22/09
SportsBusiness Journal: Sponsor says its deal is a cut above the rest

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Tags: In-Depth

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