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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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FanDuel Signs Multiyear Sponsorship Deals With 15 NFL Teams

Published in SportsBusiness Daily on 04 / 22 / 15

Weeks after Disney/ESPN reached an industry-redefining advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions, rival FanDuel today will announce that it has signed exclusive multiyear sponsorships with 15 NFL teams (see chart below). Since Yahoo ha...

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More Stories by this Author

12/19/05
SportsBusiness Journal: Van Wagner Sports Group acquires Premiere

Looking to complement its core signage business with the sales of electronic sports media, New York-based Van Wagner Sports Group has acquired Premiere Sports and Entertainment, a four-year-old boutique marketing and television sales agency founded by former NBA sales executive Cliff Kapla ...

Tags: Marketing and Sponsorship

12/12/05
SportsBusiness Journal: Brands aim for healthy-active consumers

Michelob Ultra has touted itself to runners, golfers and cyclists as a brew that’s the perfect reward following a good workout or a race. Astride a stool in an Irish bar in midtown Manhattan, an attorney sat wit ...

Tags: In-Depth

12/05/05
SportsBusiness Journal: Holiday sector still growing for NFL

NFL licensees are getting seasonal with new holiday licensed goods, expanding distribution areas. Offerings from seven core holiday licensees include a variety of ornaments, resin figures, lights, plush toys and Santa hats bearing NFL logos. Hallmark, which has been featuring a singl ...

Tags: Other News

12/05/05
SportsBusiness Journal: ESPN juices up ‘SportsCenter’ campaign

A new “This Is SportsCenter” ad, set to debut this week on ESPN, riffs off the scandal around the use of performance-enhancing drugs by professional athletes. Click Here To View Clip In the spot, “SportsCenter” anchor Sc ...

Tags: Other News

11/28/05
SportsBusiness Journal: ISC offers advertisers access to its customers through new mag

Continuing to move off the track with some of its marketing inventory, International Speedway Corp. is launching “Racing One,” a NASCAR lifestyle magazine. The premiere issue will hit next summer and be mailed to 250,000 names fro ...

Tags: Marketing and Sponsorship

11/28/05
SportsBusiness Journal: Properties look for an opening

There are as many world-class regattas in China as there are 4,000-mile-long walls elsewhere in the world. Still, Scott MacLeod, a former sailor for the U.S. national team now at the helm of Force10 Marketing, hears a constant chorus from the corporate marketers who pour dollars into sailin ...

Tags: In-Depth

11/21/05
SportsBusiness Journal: Ameriquest adds big Busch deal to portfolio

Ameriquest Mortgage, one of the country’s largest mortgage lenders to consumers with checkered credit, will become a primary sponsor of Roush Racing’s Busch Series teams, adding that deal to a pricey portfolio that has expanded over the past two years from virtually nothing to some of t ...

Tags: Marketing and Sponsorship

11/14/05
SportsBusiness Journal: Dew Films not ‘limited’ to action sports

We are not accustomed to seeing the name of a sponsorship marketer appearing in film credits, so when John Galloway from Pepsi appeared in a credit for the forthcoming movie, “First Descent,” it elicited a triple take. Sure enou ...

Tags: Marketing and Sponsorship, PepsiCo

11/14/05
SportsBusiness Journal: Lowe’s repairs sponsorship hole for the NCAA

Home improvement retailer Lowe’s has signed on as the NCAA’s newest corporate sponsor. The three-year “Corporate Partner”-level deal fills a category that CBS has been chasing for three years and makes Lowe’s the second new NCAA partner to come on board this year, after Enterprise Rent-A-Car (SB ...

Tags: Marketing and Sponsorship

11/14/05
SportsBusiness Journal: Thanksgiving brings a bountiful harvest of NFL sponsor activation

NFL corporate sponsors are celebrating Thanksgiving with a trio of promotions centered on the family- and football-themed holiday. Pepsi’s Tostitos brand is supplying end-aisle displays to retailers that will carry bags of Tostitos and the NFL’s “Thanksgiving Classics” logo and a “Huddle Up ...

Tags: Marketing and Sponsorship

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