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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Fanatics To Have Exclusive NHL Rights To Playoff Apparel, Replica Jerseys In '17-18

Published in SportsBusiness Daily on 10 / 26 / 16

Fanatics today revealed some specifics within the broad licensing deal it signed with the NHL more than a year ago. Starting next season, Fanatics will have exclusive playoff and championship locker-room apparel rights with the NHL, along with the rights to exclusively make and sell adult-sized NHL ...

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Tags: Marketing and Sponsorship, NHL

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SportsBusiness Journal: AFL inching closer to equity deal

Arena Football League owners will gather in New Orleans, site of the ArenaBowl, this week to continue discussions about selling an equity stake in the league. For months, the AFL has been working on a plan to adopt a single-entity structure, or what the league is calling a centralized busi ...

SportsBusiness Journal: NFL halts plan for awards prior to Super Bowl

The NFL has postponed a televised awards show that was tentatively planned for broadcast on NBC the Friday before the next Super Bowl. NFL sponsorship sources say the league hopes to revive the plan for Super Bowl XLIV in 2010. Formative plans had the show kicking off Super Bowl weekend ...

SportsBusiness Journal: Ownership uncertainty hits 3 NFL clubs

Being an NFL team owner is often described as one of the country’s most exclusive memberships. Now, after seeing only three team sales this decade, a trio of clubs simultaneously find themselves potentially ready to change hands, underscoring that the bear market and credit crisis ha ...

SportsBusiness Journal: CBS parts ways with hoops analyst Packer after 27 years

CBS Sports will not bring back Billy Packer, its lead college basketball analyst for the last 27 years, for another season. The network will replace Packer with Clark Kellogg, a veteran broadcaster who has been an in-studio analyst for CBS’s college basketball studio show since 1994. Gr ...

SportsBusiness Journal: Pepsi looks to Romo to generate return for new Kickoff drink

Pepsi and ad agency BBDO , New York, were at the Rose Bowl in Pasadena, Calif., last week, shooting an ad that’s somewhat of an encore to last year’s Pepsi Max spot featuring Dallas Cowboys quarterback Tony Romo . Last year’s ad was for Pepsi Max. This time, it’s for a limited-a ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: While sponsors activate locally, NYC Marathon thinks globally

After 38 years, the New York Road Runners have built the New York City Marathon into a world-class event that draws 38,000 runners, more than 2 million spectators, grosses $27 million in revenue and captures $6 million in profit. Now it wants to take on the big boys and make the marathon ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Parkes becomes baseball’s first CMO

Jacqueline Parkes, a 13-year veteran of Major League Baseball’s front office, has been named the league’s first chief marketing officer. Jacqueline Parkes has been with MLB since 1995. Parkes, who joined MLB from Jim Henson Productions in 1995 as directo ...

SportsBusiness Journal: MLB sponsors can’t wait to activate for NYC game

With MLB’s All-Star Game in New York for the first time in 31 years, league sponsors are queuing up to activate their rights in the nation’s biggest market. Four of MLB’s corporate patrons are tied in to the free 60,000-person Bon Jovi concert in Central Park on Saturday. Bank of Am ...

SportsBusiness Journal: Even big hitters strike out trying to land tickets

The All-Star Game, never a particularly easy ticket to come by, has now ascended to the point where even the wealthy and well-connected are shaking their heads and running out of adjectives to describe the overwhelming demand. “It’s a brutal ticket, and getting good ones is a ...

SportsBusiness Journal: Former Pepsi marketer Galloway moving to Gatorade

Former Pepsi sports marketing chief John Galloway is moving to the parent company’s Gatorade brand as vice president of marketing. Galloway was Pepsi’s top sports marketer from 2001 to 2006, and has since been vice president/general manager of Izze Beverage Co., a brand Pepsi acquired i ...

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