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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Panini Inks Wizards' John Wall To New Exclusive Trading Card Deal

Published in SportsBusiness Daily on 11 / 18 / 14

Panini America has signed Wizards G John Wall to a new exclusive autograph memorabilia and trading card agreement. He had previously signed a deal with Panini in '10 , but that agreement had lapsed. The roster of exclusive Panini Authentic athletes for autographs and memorabilia includes Lakers G K...

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Tags: Marketing and Sponsorship, Panini

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03/21/05
SportsBusiness Journal: Bonds’ solo effort starts to pay off

More than a year ago, the man on his way to breaking Major League Baseball’s all-time home run record withdrew from the MLB Players Association’s group licensing program. Shortly thereafter, Barry Bonds’ face and name disappeared from various marketing platforms. He was not in any tradi ...

Tags: Baseball, Fila, Majestic Athletic, Marketing and Sponsorship, MLB, New Era, Russell Corp., San Francisco Giants, Topps Co.

03/14/05
SportsBusiness Journal: Toyota signs large deal with NBA

Toyota has signed on as one of the NBA’s largest corporate sponsors, purchasing rights across the NBA and WNBA and buying into a plan that will see the Japanese carmaker spend against nearly every league marketing platform. The NBA has been pursuing the auto category for some time and ...

Tags: Basketball, Marketing and Sponsorship, NBA, Toyota Motor Corp., WNBA

03/14/05
SportsBusiness Journal: Bobble tales make you shake your head

Two player premium promotions by the Carl’s Jr. restaurant chain in Sacramento and Los Angeles demonstrate the potential hazards of the marketing tactic. In one, two players, Chris Webber and Lamont Barnes, were traded. In another, the fast-food restaurant is using tainted Lakers star Kob ...

Tags: Basketball, Cleveland Cavaliers, Los Angeles Lakers, Marketing and Sponsorship, Sacramento Kings

03/14/05
SportsBusiness Journal: Meet the Anna K. of drag racing

In a continuing attempt to attract non-endemic sponsors to the somewhat insular world of drag racing, one of the NHRA’s top teams has signed a deal with a female driver it hopes will be the sport’s answer to Anna Kournikova. “A ...

Tags: Baseball, Football, Kraft Foods, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, Motorsports, New York Giants, New York Jets, NFL, NHRA, Visa

03/07/05
SportsBusiness Journal: NTRA, horse racing network deal

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Tags: FedEx Corp., Horse Racing, Marketing and Sponsorship, NTRA, Television Games Network

03/07/05
SportsBusiness Journal: DHL close to deal with MLB

DHL is close to a deal that would make it the official shipping and logistics provider of Major League Baseball. While MLB sources insist no deal has been completed, club sources say DHL is already actively seeking to support the ...

Tags: Baseball, Cleveland Browns, DHL, ESPN, Fox, IMG, Lexus, Los Angeles Dodgers, Marketing and Sponsorship, MLB, NASCAR, NBA, NFL, Phoenix Suns, Rawlings Sporting Goods Co.

03/07/05
SportsBusiness Journal: State Farm set to join NCAA elite

On the eve of March Madness, the NCAA and men’s basketball tournament rights holder CBS are close to completing a deal with State Farm that would make the insurance firm the fourth company to join the Corporate Champions program, the highest level of sponsorship allowing use of the NCAA’s l ...

Tags: Basketball, CBS Broadcasting Inc., Cingular, Colleges, Hartford Financial, Kraft Foods, LPGA, Marketing and Sponsorship, Monster.com, NCAA, State Farm

03/07/05
SportsBusiness Journal: NFL licensees gather in Seattle

More than 200 NFL licensees, club merchandising executives, sponsors and retailers are assembling at Qwest Field in Seattle this week for the league’s third annual summit of hard-goods licensees. With the growth in video games, the hard-goods side of the NFL’s licensing ...

Tags: Football, Marketing and Sponsorship, NFL

02/28/05
SportsBusiness Journal: Low-profile Kroenke has passion

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02/21/05
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Tags: ABC, BBDO WorldWide, CBS Broadcasting Inc., Hartford Financial, Marketing and Sponsorship, MLB, MLS, NASCAR, NCAA, Brooklyn Nets, Nextel, NFL, PepsiCo, Speed Channel, Toronto Raptors, USOC, Visa

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