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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

What A Catch: Giants' Odell Beckham Jr. Leads NFLPI's List Of Rising Stars

Published in SportsBusiness Daily on 01 / 28 / 15

NFL Players Inc. is using the backdrop of Super Bowl week to issue what might be termed a list of coming attractions. The licensing and merchandising arm of the NFLPA is issuing its first "Rising 50" list of matriculating college football stars and young NFL players it expects to have the biggest im...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

08/08/05
SportsBusiness Journal: Stats send Domino’s back to NASCAR’s door for more

Domino’s Pizza has renewed its sponsorship deal making it NASCAR’s official pizza for an additional three years, through 2008. The company is now completing its third year as an official partner. While a return on investment is ...

Tags: BBDO WorldWide, Dominos, Football, Marketing and Sponsorship, MasterCard International Inc., Motorsports, NASCAR, NFL, Visa, YES Network

08/08/05
SportsBusiness Journal: Tough addition: Deal is ‘mixing oil and water’

Across the industry last week, veteran sneaker and sports marketers said that melding the corporate cultures of Adidas and Reebok will be about as easy as fitting a size-15 foot into a size-10 sneaker. “You’re talking about mixing oil and water here,” said Jack Smith, founder and former ...

Tags: Adidas, Other News, Reebok, Russell Corp., Spalding

08/01/05
SportsBusiness Journal: XM wins a point in satellite radio sports war with USTA deal

XM Satellite Radio has signed a three-year sponsorship and content deal with the U.S. Tennis Association. The agreement adds the U.S. Open Series, along with the U.S. Open, America’s premier tennis event, to XM’s collection of sports rights. RADIO ...

Tags: Millsport LLC, Tennis, USTA

07/25/05
SportsBusiness Journal: NBA on Southwest flight plan 4 more years

Southwest Airlines has renewed its NBA corporate sponsorship for an additional four years. Activation included a playoff plane earlier this year. Sources pegged the deal in the low seven figures annually. The domestic- ...

Tags: Anheuser-Busch Cos., Basketball, FedEx Corp., Marketing and Sponsorship, MBNA America Bank, McDonald's Corp., NBA, Verizon, WNBA

07/25/05
SportsBusiness Journal: Experts: Sponsorships will be top challenge for NHL

Fans may return to NHL arenas and the league will likely cut a cable deal to replace its ESPN package, but replacing and multiplying corporate sponsorship dollars will be the league’s toughest job and likely take the longest time, according to a cross section of corporate sponsorship expert ...

Tags: ESPN, Gillette, Hockey, Kraft Foods, Marketing and Sponsorship, MBNA America Bank, McDonald's Corp., MLB, NHL, Octagon Group, Sun Microsystems Inc.

07/25/05
SportsBusiness Journal: Sprint close to adding deal with the USTA

We await the conclusion of the NFL’s mega-sponsorship deal with Sprint-Nextel, which should set the market in the wireless category. But it turns out there is another developing sponsorship for the newly merged telecom company tha ...

Tags: Chicago Bears, Fila, Marketing and Sponsorship, MLB, NASCAR, NFL, Octagon Group, Reebok, San Francisco Giants, Sprint Corp., Staples, Tennis, USTA

07/18/05
SportsBusiness Journal: MLB sponsors get more mileage out of Detroit

In what was the most sponsor-friendly MLB All-Star Game to date, GM and XM stood above their corporate brethren. One would expect that from a car manufacturer in Detroit, especially one in its initial year as an MLB sponsor. XM Sate ...

Tags: Baseball, BBDO WorldWide, Fox, Marketing and Sponsorship, MLB

07/18/05
SportsBusiness Journal: Cramer turns in his card for agency gig with Genesco

MasterCard sponsorship chief Bob Cramer has resigned to become president of sports marketing agency Genesco Sports Enterprises. Genesco, headquartered in Dallas, has been one of MasterCard’s sports agencies since 2001, and its New York-area office is located just over a mile from Maste ...

Tags: BMW Inc., Marketing and Sponsorship, MasterCard International Inc., NFL

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