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Terry Lefton
Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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Armato planning beach volleyball event for July05 / 06 / 13Former AVP Commissioner Leonard Armato is building a beach volleyball event for Southern California over a week in late July that will include around 11 hours of live telecasts on NBC and NBC Sports Network. As the first FIVB event in the U.S. for a decade, top players from around the world are expe... Tags: Events and Attractions |
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Host moves into big numbers
The biggest question for those following the business side of March Madness isn't whether Duke will repeat as champion, but whether longtime NCAA sponsorship agency Host can play the transition game. Host and CBS are on the ru ...
Tags: Basketball, CBS Broadcasting Inc., Colleges, Comedy Central, ESPN, Host Communications Inc., MTV, Nickelodeon, PepsiCo, This Week's Issue
Endorsements
ENDORSEMENTS See the SportsBusiness Journal Behind the Numbers: Most Popular Athlete Endorsers in 2001 . Michael Jordan ...
Tags: IMG, Octagon Group, SFX, Special Report
Coke closes in on medalist trio
Danny Kass (from left) Ross Powers, J.J. Thomas ready to cash in on Nestea Cool deal. Ross Powers, Danny Kass and J.J. Thomas, the three American athletes who took the gold, silver and bronze medals, respectively, in the men's halfpipe snowboard comp ...
Tags: Octagon Group, Olympics, This Week's Issue
Sponsorships
SPONSORSHIPS See the SportsBusiness Journal Behind the Numbers: Sponsorships Change in the U.S. sponsorship industry ...
Tags: Houston Texans, Indianapolis Motor Speedway Corp., IndyCar, MLB, Olympics, Pfizer Inc., Soccer, Special Report
Russo to head NFL new media
The NFL is combining its Internet and publishing operations into a new media/publishing group that will be headed by Chris Russo. Russo's new title is likely to be senior vice president new media/publishing, but that has not been made official. Publishing responsibilities previously fell unde ...
Tags: Football, NFL, Other News, Primerica Corp., Sports Illustrated, SportsLine.com, Time Warner
Minute Maid calls on Coach K
D uke is such a fixture at the Final Four that it's hard to argue there's a better icon for college hoops than Blue Devils coach Mike Krzyzewski . Taking note of that, neophyte NCAA sponsor Minute Maid is enlisting the marketing power of Coach K in what's believed to be his firs ...
Tags: Colleges, Colorado Avalanche, ESPN, Marketing and Sponsorship, MLB, NBA, NHL, Octagon Group, PepsiCo, Princeton Video Image Inc., SFX
New Balance ads ask why
N ew Balance will break two new spots in its "Achieve New Balance" campaign from Messner, Vetere later this month, both featuring women. "Storm," shot in Iceland, depicts a lone woman running in the open as a storm approaches. She seeks refuge in an underpass and sees the sk ...
Tags: Adidas, Cadillac, CBS Broadcasting Inc., Easton Sports Inc., Electronic Arts Inc., ESPN, Gillette Co., Hershey Foods Corp., Keebler Co., MLB, Sports Illustrated, Starter Corp., This Week's Issue, Yahoo! Inc.
And 1 rolls $10M into brand effort
And 1 is launching the first brand campaign in the company's relatively brief history this month — a $10 million effort that's easily the largest marketing push by the basketball sneaker and apparel marketer. The sheer weight of the campaign is worth noting. Considering And 1 ha ...
Tags: And 1, ESPN, NBA, Reebok, This Week's Issue, Time Warner
Cadillac nears sponsorship deal
G M 's flagship Cadillac brand is close to signing on as title sponsor of the first National Grand Prix in Washington, D.C., a series of three auto races being held on a 55-acre course adjacent to RFK Stadium July 19-21. Sources put the one-year (plus option) deal around $800,000. ...
Tags: Cadillac, CBS Broadcasting Inc., Clear Channel Communications Inc., FedEx Corp., Fuji Film Co., Marketing and Sponsorship, Motorsports, NBC, Nestle Purina, NFL
Michelob Light brand signs deal
A nheuser-Busch 's Michelob Light brand has signed the first sponsorship deal for the latest iteration of the Association of Volleyball Professionals. The property is being relaunched by founder and former executive director Leonard Armato , now reborn as AVP commission ...
Tags: And 1, Anheuser-Busch Cos., Baltimore Ravens, Marketing and Sponsorship, Nasdaq, NBC, New England Patriots, PepsiCo, Reebok, St. Louis Rams
