About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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The Lefton Report: ‘Taste of the NFL’ keeps cookin’ as it heads back to its roots

Published in SportsBusiness Journal on 01 / 22 / 18

Next week, the “Taste of the NFL” charity event returns to Minnesota, where it began in 1992. Staged the night before the Super Bowl, “Taste” has contributed more than $25 million to food banks in NFL markets, which founder...

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Tags: NFL, GE, Super Bowl, ING, Ping, Ally, SEC, CES, ACC, ATT, Football, NBA, American Express, Media

More Stories by this Author

12/14/09
SportsBusiness Journal: The Salahis didn’t make it onto Octagon’s list either

Can it be that the due diligence and instinct of a sports marketing agency exceeds that of the agencies assigned to protect our top elected officials? This is the not-so-weighty but nonetheless intriguing issue we’re pondering after having learned of Tareq and Michaele Salahi ’s close e ...

Tags: Marketing and Sponsorship

12/14/09
SportsBusiness Journal: British Airways account shifts to IMG Consulting

IMG Consulting is finishing the year strong, winning the assignment as British Airways’ sponsorship agency of record in a review that took most of 2009. Sebastian Smith, vice president of consulting at IMG’s London offices, cited IMG’s creative ideas, global capabilities and Olympic ...

12/14/09
SportsBusiness Journal: Talkin’ bout my (revenue) generation

The Who aren’t playing at halftime of Super Bowl XLIV until Feb. 7, but an expanded line of cross-licensed merchandise from the NFL and the British rock legends is on sale now. The NFL and the Super Bowl halftime act generally combine to license some apparel around the NFL championsh ...

12/07/09
SportsBusiness Journal: HoJo will cross U.S. with Globetrotters on next tour

Howard Johnson Hotels is using the Harlem Globetrotters equity of family entertainment to assist in a continuing repositioning of the brand. The 450-hotel chain has signed as national sponsor for the next Harlem Globetrotters U.S. tour, which begins Dec. 26. Financial terms were not dis ...

12/07/09
SportsBusiness Journal: 2009 not as bad as predicted, but plenty of bruises to go around

A year ago in the world of sports agencies, 2009 was forecast as the worst of times. As the “year of living frugally” concludes for sports marketers, many who predicted doom are now saying it wasn’t so bad. “Our clients felt pain, so we did too,” said Mike Boykin , executive vice p ...

Tags: Marketing and Sponsorship

11/30/09
SportsBusiness Journal: NBC show is no dog, and Purina knows it

Purina, presenting sponsor of NBC’s National Dog Show telecast since its debut on Thanksgiving 2002, has extended its rights for five years through 2016. On a day normally associated with parades and football, the dog show, which follows NBC’s coverage of the Macy’s Thanksgiving Day Parade ...

11/30/09
SportsBusiness Journal: Recycled bobbleheads? Get ready for more green marketing

We’ve learned through the years to place far less faith in economic forecasts than in predictions about the weather. However, as the new year approaches, one projection we can make fearlessly is that sponsorship will be green and getting greener in 2010. While it hasn’t quite produc ...

Tags: Marketing and Sponsorship

11/30/09
SportsBusiness Journal: Recycled bobbleheads? Get ready for more green marketing

We’ve learned through the years to place far less faith in economic forecasts than in predictions about the weather. However, as the new year approaches, one projection we can make fearlessly is that sponsorship will be green and getting greener in 2010. While it hasn’t quite produc ...

Tags: Marketing and Sponsorship

11/23/09
SportsBusiness Journal: Cubs hire Hayward as top sales and marketing executive

In the first major hire since completing their $845 million purchase of the Chicago Cubs and Wrigley Field last month, the Ricketts family has chosen agency veteran Wally Hayward as the team’s chief sales and marketing officer. Hayward starts in the newly created position this week ...

11/23/09
SportsBusiness Journal: MNF licensing hit seven figures at its peak

At the height of its popularity, “Monday Night Football” drew television ratings that hit the 20s and featured a licensing program that returned seven figures in annual royalties. Decades later, MNF is on ESPN, with ratings in single digits that are reflective of the changing media lan ...

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