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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

NFL near signing Nationwide as sponsor

Published in SportsBusiness Journal on 07 / 28 / 14

The NFL is close to adding Nationwide Insurance to a category in which it already has a sponsor, allowing it to extract more money from a hypercompetitive category.

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Tags: Marketing and Sponsorship

More Stories by this Author

10/18/04
SportsBusiness Journal: Envision wins Juventus battle

Wasserman Media Group’s Envision has won an agency shootout to sell naming rights for the stadium retrofit planned for Italian soccer team Juventus, one of the world’s most renowned clubs. Envision recently sold a 15-year naming-rights deal for Arsenal’s new home to Emirat ...

Tags: Envision, Soccer, This Week's Issue

10/11/04
SportsBusiness Journal: “Whatever Floats Your Boat

• Client: Nissan • Agency: TBWA\Chiat\Day, Los Angeles • Principals: For Nissan: Erich Marx, senior manager, Nissan Model Line, SUVs; and Kim McCullough, senior manager, Marketing Communications. For TBWA\Chiat\Day: Rob Schwartz, executive creative director; and Joe Shands, ...

Tags: Baseball, Nissan Motor Co., San Francisco Giants, Sports Spots

10/11/04
SportsBusiness Journal: IMG consulting business flying high

Amid the rumors that IMG might sell off some of its divisions under the new ownership of Ted Forstmann, officials from IMG’s consulting division call the results of the past 18 months “our best ever” and are now looking to expand ...

Tags: Bonham Group Inc., Comcast Corp., DHL, GE, Gillette, IMG, LPGA, Major League Lacrosse, Marketing Arm, Marketing and Sponsorship, MLB, NASCAR, NBC, NFL, Outdoor Channel, Philadelphia 76ers, Philadelphia Eagles, SFX, Starbucks, State Farm, Volkswagen, Wendy's International Inc.

10/11/04
SportsBusiness Journal: Sports Spots: “No Bull

• Client: Chicago Bulls • Agency: DiMeo & Co., Chicago • Principals: For the Chicago Bulls: Steve Schanwald, executive vice president, business operations; and Keith Brown, senior director of ticket sales. For DiMeo & Co.: Bernie DiMeo, president and CEO; and Brett Thomas, ...

Tags: Basketball, Chicago Bulls, Los Angeles Lakers, Sports Spots

10/11/04
SportsBusiness Journal: NASCAR has a fresh idea

NASCAR is now in your produce section. Can there be any doubt that what once was a regional sport is now part of the meat and potatoes of American culture? Early this year, the racing series quietly signed a licensing agreement with the Castellini Group, one of the country’s largest distri ...

Tags: Baseball, Cincinnati Reds, Colleges, Motorsports, NASCAR, This Week's Issue, Wal-Mart Stores Inc.

10/11/04
SportsBusiness Journal: McDonald's joins NBA in China

McDonald’s has joined five other U.S. multinationals as a primary sponsor of NBA exhibition games in China this month. McD’s already has rights to Yao Ming. The quick-service restaurant already has rights to Chinese basketball icon Yao ...

Tags: Anheuser-Busch Cos., Basketball, Houston Rockets, Marketing and Sponsorship, McDonald's Corp., NBA, PepsiCo, Reebok

10/11/04
SportsBusiness Journal: NBA resolves to draw in fans

With the NBA promoting the start of its 2004-05 season as “Basketball New Year,” the league is launching an accompanying television campaign this week showcasing some of its brightest stars articulating their New Year’s resolutions. “We’re trying to throw the flag up and say, ‘Here we are, ...

Tags: ABC, Basketball, ESPN, Football, NBA, New York Knicks, NFL, Phoenix Suns, Sacramento Kings, This Week's Issue

10/04/04
SportsBusiness Journal: Details on NFL shakeup emerge

Guarascio A long-awaited reorganization of the NFL sponsorship and marketing departments was detailed last week in an internal e-mail memo. The reorganization had been anticipated since Phil Guarascio became the league’s marketing chief ...

Tags: Football, Marketing and Sponsorship, MBNA America Bank, NFL

10/04/04
SportsBusiness Journal: 5 sponsors choose to do the Dew

Toyota, Vans, Panasonic, Sony PlayStation and Gillette have signed multiyear deals as the first founding sponsors of the Dew Action Sports Tour, the NBC and Clear Channel-owned property that launches next year. Dew Action Sports ...

Tags: Action Sports, Clear Channel Communications Inc., ESPN, Gillette, Marketing and Sponsorship, NASCAR, NBC, Nextel, PepsiCo, Toyota Motor Corp.

09/27/04
SportsBusiness Journal: 24 Hour Fitness expands

Continuing to expand its marketing portfolio, 24 Hour Fitness has secured a major product placement deal in “The Biggest Loser,” an upcoming NBC reality show in which “severely overweight”’ contestants compete to drop the most pounds. The San Francisco-based fitness company has expa ...

Tags: NBC, Olympics, This Week's Issue, USOC

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