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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/17/06
SportsBusiness Journal: Prescription for steroid issue: Don’t mention it

From the MLB All-Star game Pittsburgh For the second consecutive year, the subject of steroids was hardly mentioned among business partners at MLB’s All-Star summer fest. The mantra repeated endlessly by the league’s corporate partners in Pittsburgh last week was: “NMP” or “Ne ...

Tags: This Week's News

07/17/06
SportsBusiness Journal: Ready. Aim. Fire! Hot dog cannon the bomb at ballparks

Hot dogs have been coupled with baseball nearly as long as grass, but the epiphany that resulted in wieners being routinely launched into the audience is only a decade old. The Phillie Phanatic has been launching hot dogs into the stands for more than a decade. ...

Tags: In-Depth

07/10/06
SportsBusiness Journal: Sponsors aim for the All-Stars in Pittsburgh

MLB sponsors are rolling out marketing activation from the usual mobile marketing vehicles to floating ads for this week’s All-Star Game in Pittsburgh. Chevrolet and XM Satellite Radio again will be two of the most visible MLB sponsors, with street banners in P ...

Tags: This Week's News

06/26/06
SportsBusiness Journal: Coke becomes 5th sponsor to sign with USA Basketbal

Coke becomes 5th sponsor to sign with USA Basketball Coke is on board as the latest USA Basketball sponsor, signing a deal that goes through what is expected to be a heated basketball competition during the 2008 Olympic Games in Beijing. Coke, likely to leverage both its Sprite ...

Tags: This Week's News

06/26/06
SportsBusiness Journal: Sprite leads NBA draft activation

The NBA draft this week will have its first presenting sponsor in Coke’s Sprite brand. A supporting ad buy on ESPN assures Sprite of the same status during the network’s draft coverage Wednesday. Sprite also will support through its sponsorship of the ...

Tags: This Week's News

06/26/06
SportsBusiness Journal: Judelson leaving NHL, will join SI

The NHL’s top sales executive, group vice president of corporate marketing Andrew Judelson, is leaving to join Sports Illustrated as chief marketing officer. Judelson has been at the NHL for 8½ years. He will start the new job next month and report to SI President Mark Ford. “Some ...

06/19/06
SportsBusiness Journal: NHL, union agree to extend deal for video games

After the NHL and the NHLPA originally split on the matter, the two parties have settled their dispute to jointly extend their video-game licenses for six years with Electronic Arts, 2K Sports and Atari, which markets the Backyard Sports video game franchise. Following the NFL’s mammoth exc ...

Tags: This Week's News

06/19/06
SportsBusiness Journal: Pepsi and NHL close to a deal

The NHL is close to finalizing a three-year agreement that will make Pepsi the official carbonated soft drink and Gatorade the official isotonic beverage of the league. The rights, solely for North America, will extend to Pepsi’s Aquafina water brand and its Frito-Lay snack food. The de ...

Tags: This Week's News

06/19/06
SportsBusiness Journal: BK reigns in youth soccer

Burger King has signed a deal with U.S. Youth Soccer, making the burger chain the youth sports group’s official quick-service restaurant for the next 15 months. USYS touts itself as the nation’s largest youth sports organization, with more than 3 million registered players ages 5 to 19. ...

Tags: This Week's News

06/19/06
SportsBusiness Journal: Sponsors buy into ultramarathoner’s quest

He’s been profiled on “60 Minutes,” penned a best-selling book, prodded by David Letterman, praised by People magazine, paraded in GQ as having one of the world’s sexiest bodies, and paid homage by Men’s Fitness as the world’s fittest man. Dean ...

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