About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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FanDuel Signs Multiyear Sponsorship Deals With 15 NFL Teams

Published in SportsBusiness Daily on 04 / 22 / 15

Weeks after Disney/ESPN reached an industry-redefining advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions, rival FanDuel today will announce that it has signed exclusive multiyear sponsorships with 15 NFL teams (see chart below). Since Yahoo ha...

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SportsBusiness Journal: Steelers’ arrival is solid gold for licensed goods

Working the floor at the 21st and final Super Show held last week in Orlando, the NFL and its licensees were all smiles after watching the Pittsburgh Steelers make it to Super Bowl XL in Detroit. The consensus was that merchandise sales could hit an all-time high if the Steelers win, to ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: NHL reports ‘good support’ from corporate sponsors in buying ad t ...

NBC debuted its NHL coverage last weekend with league corporate sponsors Anheuser-Busch, Coke, Dodge, MasterCard, Reebok and Sprint/Nextel buying ad time. Joining them on the broadcasts are EarthLink, Expedia, Nestle and former league corporate sponsor Quiznos. NBC and the league jointl ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: EA takes it inside with its first AFL game

Electronic Arts will launch its first Arena Football League title next month, just after the Jan. 27 start of the league’s 20th anniversary season. A TV spot will debut in the first week of February from Wieden & Kennedy, which depicts some AFL fans l ...

Tags: E-Sports

SportsBusiness Journal: NFL: Sponsors spend $330M behind XL

NFL marketers have often talked about getting on the same kind of long-term promotional calendar as the consumer brands they covet, with the goal of making the Super Bowl a marketing platform that lasts longer than a few weeks in January. Give credit wh ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: ESPN keeps Scouts Inc. on its team through acquisition

Seeking additional content for its many media platforms, ESPN has purchased Scouts Inc., a Boston sports scouting information company, for around $18 million. The 10-year-old company, known until recently as Football Scouts Inc., is changing its name to underscore a new direction of prov ...

SportsBusiness Journal: Futures Tour gets title sponsor, Duramed

Barr Pharmaceuticals’ Duramed subsidiary has signed a three-year deal to become the title sponsor of the Futures Tour, the LPGA’s official developmental tour. Financial terms of the deal were not disclosed. Barr, which markets drugs aimed at women, incl ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Turn out the lights: This month’s Super Show will be the last

This month’s annual industry show of the Sporting Goods Manufacturers Association will be the 21st and last Super Show. After years of flagging attendance, followed by the withdrawal of some of the top athletic brands and sports properties, the SGMA will opt to go with two smaller shows ...

Tags: Other News

SportsBusiness Journal: The 2005 Executive Of The Year

Even after 21 years with the company, 14 of them as CEO, Larry Probst is like most of the employees at EA. He works in a cubicle. He eats at the cafeteria within the company’s Redwood City, Calif., campus headquarters, and he works out in the company gym. And he’s not above having lunch with someo ...

Tags: The Year In Sports Business 2005

SportsBusiness Journal: The sites before Christmas

Pick almost any consumer category and Wal-Mart is the undisputed sales leader. It’s the largest company in the world, based on total revenue, and the largest private employer in North America. But this time, it may have overreached its limits: Wal-Mart is insisting that it controls the calendar. ...

Tags: Other News

SportsBusiness Journal: Sales put Turin on track as NBC record-setter

With less than two months before the Winter Olympics open in Turin, Italy, NBC has sold 90 percent of its advertising time, meaning these Games will be the network’s biggest revenue producer ever. NBC’s goal for the Games is to sell $900 million in advertising on its broadcast and ca ...

Tags: Other News

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