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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Nivea Men Signs On To Be Presenting Sponsor Of Inaugural FXFL Season

Published in SportsBusiness Daily on 10 / 23 / 14

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched...

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Tags: Marketing and Sponsorship

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01/31/05
SportsBusiness Journal: SpongeBob carries ball for kids apparel maker

Looking to capitalize on the hype around Super Bowl XXXIX, NFL youth licensee Outer Stuff is testing a line of cross-licensed SpongeBob SquarePants/Super Bowl infant and kids apparel this week. Apparel including “rompers,” T-shirts, football jerseys and fleece will be priced from $12 to $ ...

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01/31/05
SportsBusiness Journal: Wayne Weaver profiled

Early in his career as general manager of the Jacksonville Jaguars, Michael Huyghue was driving through one of the city’s grittier sections when he spotted team owner Wayne Weaver ’s car. Without a cell phone and hoping to catch up on some pressing business, Huyghue tailed Weaver’s $100,00 ...

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01/24/05
SportsBusiness Journal: Marketer George back with Octagon

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Tags: Octagon Group, This Week's Issue

01/24/05
SportsBusiness Journal: Others eye NFL-like video-game deal

The ripple effect of the gargantuan exclusive rights deal — a reported $300 million — that Electronic Arts signed with the NFL in December was very much on the minds of senior licensing executives gathered at Super Show in Orlando last week. The NBA, MLB and the Collegiate Licensing Co. ...

Tags: Collegiate Licensing Co., Electronic Arts, Football, MLB, NBA, New York Giants, NFL, Philadelphia Eagles, Pittsburgh Steelers, Reebok, Russell Corp., Spalding, This Week's Issue

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Tags: ESPN, Golf, Marketing and Sponsorship, PGA Tour

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Tags: Football, GameChange Marketing, Marketing and Sponsorship, NFL, Reebok

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Tags: Marketing and Sponsorship, NASCAR, Nextel

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SportsBusiness Journal: Fila vets to relaunch shoe brand

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01/17/05
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Tags: Football, NFL, This Week's Issue

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