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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Poll: Millennials already distrusted NFL

Published in SportsBusiness Journal on 09 / 15 / 14

Even before the Ray Rice domestic abuse case ascended to the top of America’s news consciousness, one market researcher had data that he says shows the image of the NFL has already started to erode. {podcast} SBJ Podcast: NFL writer Daniel Kaplan and Executive Editor Abraham Madkour...

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Tags: Leagues and Governing Bodies

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12/06/04
SportsBusiness Journal: Topps: Bonds in the cards

Topps has signed Barry Bonds to a two-year deal that will make it the only one of MLB’s four trading card licensees to have the reigning National League MVP on a card this year. Financial specifics were sketchy, but a source involved in the deal said Bonds received a low seven-figu ...

Tags: Baseball, MLB, San Francisco Giants, This Week's Issue, Topps Co.

12/06/04
SportsBusiness Journal: Will NFL dilute its product?

Now that CBS and Fox have signed impressive renewals of their NFL rights deals, we’re waiting to see what shape the ABC/ESPN renewal takes and whether the next round of rights deals for the top TV property in U.S. sports will add Th ...

Tags: ABC, Baseball, Basketball, BBDO WorldWide, CBS Broadcasting Inc., Clear Channel Communications Inc., CBSSN, ESPN, Football, Fox, IMG, Marketing and Sponsorship, Minnesota Vikings, MLB, Motorsports, NASCAR, Brooklyn Nets, New York Knicks, NFL, PepsiCo, Philadelphia Eagles, WNBA

11/29/04
SportsBusiness Journal: Agency lands NAIA deal

The National Association of Intercollegiate Athletics has hired an outside agency to sell marketing rights across its 290 member schools. New Vision Sports has signed a five-year deal to represent the confederation of small colleges in marketing and broadcasting. The Oakland-based agency has ...

Tags: Colleges, This Week's Issue

11/29/04
SportsBusiness Journal: Holiday forecast in sales

With four weeks until Christmas, properties and their licensing and retail partners are bracing for a heavy holiday shopping season. Early projections are bullish. The National Retail Federation projects total retail sales will be 4.5 percent ahead of 2003, and the International Council o ...

Tags: Action Performance Cos., Baseball, Basketball, Boston Red Sox, Champs Sports, Electronic Arts, ESPN, Foot Locker, Football, Golf, Los Angeles Dodgers, Marketing and Sponsorship, MLB, Motorsports, NASCAR, NBA, New York Yankees, NFL, Philadelphia Phillies, Spalding, Sports Authority, Wal-Mart Stores Inc.

11/29/04
SportsBusiness Journal: Marketers turn to entertainment

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11/29/04
SportsBusiness Journal: Velocity deal examined

Last week’s acquisition of Velocity Sports & Entertainment, the nation’s largest independent sports marketing agency, by Aegis, one of the world’s biggest media-buying firms, brings into sharp focus the developing model combining those two disciplines. The offer of sports marketing experti ...

Tags: Cingular, Eli Lilly and Co., FedEx Corp., Gillette, Marketing and Sponsorship, State Farm, Visa, YES Network

11/22/04
SportsBusiness Journal: The future of in-game ads

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Tags: AFL, ANC Sports, Basketball, Clear Channel Communications Inc., Colleges, Electronic Arts, Football, Marketing and Sponsorship, NBA, NBC, NCAA, NFL

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SportsBusiness Journal: New agency pumps Reebok

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Tags: Reebok, This Week's Issue

11/15/04
SportsBusiness Journal: NBA marketer Press to leave post

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11/15/04
SportsBusiness Journal: Are other sports set for a stiff drink?

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