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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Nike Close To Taking Over NBA Apparel Rights From Adidas With Long-Term Deal

Published in SportsBusiness Daily on 04 / 16 / 15

Nike is close to securing a long-term NBA uniform rights deal. Sources said the framework for a deal has been reached, the outline of which will be presented to ownership today in N.Y. during a meeting of the Exec Committee and tomorrow before the full NBA BOG. Multiple sources said that while the t...

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Tags: Marketing and Sponsorship, Nike, NBA

More Stories by this Author

01/16/06
SportsBusiness Journal: EA takes it inside with its first AFL game

Electronic Arts will launch its first Arena Football League title next month, just after the Jan. 27 start of the league’s 20th anniversary season. A TV spot will debut in the first week of February from Wieden & Kennedy, which depicts some AFL fans l ...

Tags: E-Sports

01/16/06
SportsBusiness Journal: NFL: Sponsors spend $330M behind XL

NFL marketers have often talked about getting on the same kind of long-term promotional calendar as the consumer brands they covet, with the goal of making the Super Bowl a marketing platform that lasts longer than a few weeks in January. Give credit wh ...

Tags: Marketing and Sponsorship

01/16/06
SportsBusiness Journal: ESPN keeps Scouts Inc. on its team through acquisition

Seeking additional content for its many media platforms, ESPN has purchased Scouts Inc., a Boston sports scouting information company, for around $18 million. The 10-year-old company, known until recently as Football Scouts Inc., is changing its name to underscore a new direction of prov ...

01/16/06
SportsBusiness Journal: Futures Tour gets title sponsor, Duramed

Barr Pharmaceuticals’ Duramed subsidiary has signed a three-year deal to become the title sponsor of the Futures Tour, the LPGA’s official developmental tour. Financial terms of the deal were not disclosed. Barr, which markets drugs aimed at women, incl ...

Tags: Marketing and Sponsorship

01/09/06
SportsBusiness Journal: Turn out the lights: This month’s Super Show will be the last

This month’s annual industry show of the Sporting Goods Manufacturers Association will be the 21st and last Super Show. After years of flagging attendance, followed by the withdrawal of some of the top athletic brands and sports properties, the SGMA will opt to go with two smaller shows ...

Tags: Other News

12/26/05
SportsBusiness Journal: The 2005 Executive Of The Year

Even after 21 years with the company, 14 of them as CEO, Larry Probst is like most of the employees at EA. He works in a cubicle. He eats at the cafeteria within the company’s Redwood City, Calif., campus headquarters, and he works out in the company gym. And he’s not above having lunch with someo ...

Tags: The Year In Sports Business 2005

12/19/05
SportsBusiness Journal: The sites before Christmas

Pick almost any consumer category and Wal-Mart is the undisputed sales leader. It’s the largest company in the world, based on total revenue, and the largest private employer in North America. But this time, it may have overreached its limits: Wal-Mart is insisting that it controls the calendar. ...

Tags: Other News

12/19/05
SportsBusiness Journal: Sales put Turin on track as NBC record-setter

With less than two months before the Winter Olympics open in Turin, Italy, NBC has sold 90 percent of its advertising time, meaning these Games will be the network’s biggest revenue producer ever. NBC’s goal for the Games is to sell $900 million in advertising on its broadcast and ca ...

Tags: Other News

12/19/05
SportsBusiness Journal: Van Wagner Sports Group acquires Premiere

Looking to complement its core signage business with the sales of electronic sports media, New York-based Van Wagner Sports Group has acquired Premiere Sports and Entertainment, a four-year-old boutique marketing and television sales agency founded by former NBA sales executive Cliff Kapla ...

Tags: Marketing and Sponsorship

12/12/05
SportsBusiness Journal: Brands aim for healthy-active consumers

Michelob Ultra has touted itself to runners, golfers and cyclists as a brew that’s the perfect reward following a good workout or a race. Astride a stool in an Irish bar in midtown Manhattan, an attorney sat wit ...

Tags: In-Depth

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