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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

At start of ‘shakeout cycle,’ retailers prepare for a new reality

Published in SportsBusiness Journal on 09 / 26 / 16

A fter America’s largest sporting goods chain goes under, when you gather hundreds of sporting goods manufacturers and retailers, the main topic of discussion is obvious. The Sports Authority ’s bankruptcy means 20 million square feet...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/07/08
SportsBusiness Journal: MLB sponsors can’t wait to activate for NYC game

With MLB’s All-Star Game in New York for the first time in 31 years, league sponsors are queuing up to activate their rights in the nation’s biggest market. Four of MLB’s corporate patrons are tied in to the free 60,000-person Bon Jovi concert in Central Park on Saturday. Bank of Am ...

07/07/08
SportsBusiness Journal: Even big hitters strike out trying to land tickets

The All-Star Game, never a particularly easy ticket to come by, has now ascended to the point where even the wealthy and well-connected are shaking their heads and running out of adjectives to describe the overwhelming demand. “It’s a brutal ticket, and getting good ones is a ...

07/07/08
SportsBusiness Journal: Former Pepsi marketer Galloway moving to Gatorade

Former Pepsi sports marketing chief John Galloway is moving to the parent company’s Gatorade brand as vice president of marketing. Galloway was Pepsi’s top sports marketer from 2001 to 2006, and has since been vice president/general manager of Izze Beverage Co., a brand Pepsi acquired i ...

06/23/08
SportsBusiness Journal: NBA draft sponsor activation includes on-site, online

With the NBA’s final box score of the 2007-08 season tallied, league sponsors are turning their focus to the NBA draft, scheduled for Thursday at New York’s Madison Square Garden. For the third consecutive year, Coke’s Sprite brand has presenting sponsorship, both on site and o ...

06/23/08
SportsBusiness Journal: Buoyant NHL eager to start building business on its buzz

The NHL brought together its business partners in Toronto just two weeks ago after a postseason playoff run that left the league with the most buzz and its highest TV ratings in years. Sponsors, broadcasters and licensees that assembled for the NHL Business Summit agreed that the leagu ...

Tags: Marketing and Sponsorship

06/23/08
SportsBusiness Journal: NBA teams, TV look to cash in on momentum

The NBA Finals delivered the highest television ratings since 2004, capping one of the strongest NBA seasons in recent history while leaving David Stern & Co. to bank on the momentum to drive offseason sales. The six-game Finals between the Boston Celtics and the Los Angeles Lakers generated ...

06/23/08
SportsBusiness Journal: Philly MLS franchise brings Premier aboard for sales role

Premier Partnerships has been chosen to sell sponsorships and other commercial inventory in and around the 20,000-seat stadium built for the new Philadelphia MLS franchise that will be an anchor of a $500 million, 100-acre mixed-use development in Chester, Pa. Premier will sell commerci ...

06/16/08
SportsBusiness Journal: Virgin Mobile nears ArenaBowl title deal

Virgin Mobile USA is close to signing on as the first title sponsor of the Arena Football League’s championship game. The Virgin Mobile ArenaBowl will be played July 27 in New Orleans and telecast on ABC. AFL team sources said preliminary approval has been given and that a one-year ...

06/16/08
SportsBusiness Journal: BofA to be lead sponsor of Bon Jovi concert in Central Park

Do Bank of America , Bon Jovi and baseball share anything more than being spelled with the same initial consonant? We’ll find out soon, because “Bank,” as the increasingly ubiquitous brand is known around the industry, has purchased lead sponsorship to Bon Jovi’s July 12 concert in ...

Tags: Marketing and Sponsorship

06/09/08
SportsBusiness Journal: Bank of America renews Cowboys sponsorship

America’s Team and America’s Bank are continuing their longtime partnership. Bank of America officials last week rolled out a 10-year renewal of the bank’s sponsorship with the Dallas Cowboys. The new deal begins in the 2009-10 season, when the Cowboys will move into their as-yet-unnam ...

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