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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Bornstein, Hill, Ebersol, Stern Talk Development Of Sports TV Over The Past 30 Years

Published in SportsBusiness Daily on 12 / 18 / 14

NFL Exec VP/Media STEVE BORNSTEIN , former NBC Sports Group Chair DICK EBERSOL , Fox Sports Media Group CEO DAVID HILL  and former NBA Commissioner DAVID STERN -- four of the biggest names in sports TV over the past 30 years -- reminisced earlier this week during the Sports Video Group's a...

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Tags: People and Pop Culture

More Stories by this Author

06/13/05
SportsBusiness Journal: New CLC unit majors in collegiate marketing

Collegiate Licensing Co. is hoping to extend its footprint into collegiate marketing by establishing Team Mate, a college marketing company that is majority owned by CLC and housed within its Atlanta headquarters. Pat Battle, president and CEO of Col ...

Tags: Collegiate Licensing Co., Colleges, Marketing and Sponsorship, NASCAR, NCAA, NFL

06/13/05
SportsBusiness Journal: Sponsors gear up for MLB All-Star Game

It’s only fitting that much of the sponsorship activation for MLB’s July 12 All-Star Game in Detroit involves automobiles, with MasterCard and new MLB sponsor General Motors leading the way. But there are also plenty of other plans in the works, all of it beginning to come together in the m ...

Tags: Baseball, Fox, John Hancock, Marketing and Sponsorship, MasterCard International Inc., MLB, PepsiCo

06/13/05
SportsBusiness Journal: Nike signs A-Rod to sponsorship deal

Alex Rodriguez, Major League Baseball’s highest-paid performer and a man many say is the most talented player in the game, has been wearing Nike product since his rookie year in 1994. For at least the past two years, he’s been w ...

Tags: Baseball, Marketing and Sponsorship, New York Giants, New York Yankees

06/06/05
SportsBusiness Journal: CompUSA ‘looks good’ to become U.S. Olympic sponsor head

CompUSA is negotiating a sponsorship agreement with the U.S. Olympic Committee. Sources familiar with the talks said nothing has been signed yet, but the decision to proceed with what would be the technology retailer’s largest spo ...

Tags: Action Sports, Boston Celtics, Clear Channel Communications Inc., Football, Hartford Financial, IMG, Marketing and Sponsorship, MLB, NBC, NCAA, NFL, Olympics, Panasonic, PepsiCo, Spalding, USA Today Sports, USOC

05/30/05
SportsBusiness Journal: Jacobs leaving Millsport for XM Satellite Radio

Millsport President Howard Jacobs is leaving the Omnicom sports marketing firm to join client XM Satellite Radio as senior vice president of strategic partnership marketing. Jacobs helped Millsport win the agency-of-record assignment for XM last December. Five months later, he is respons ...

Tags: Millsport LLC, MLB, Other News, PGA Tour, Starbucks

05/30/05
SportsBusiness Journal: The Meal Deal: McDonald's longtime involvement in sports

Many of those who crafted McDonald’s marketing over the years will tell you that the company’s involvement in sports began with a well-publicized “airlift” of hamburgers to homesick American athletes at the 1968 Winter Olympics. ...

Tags: ABC, AHL, AVP, Basketball, CBS Broadcasting Inc., Champ Car World Series, FIFA, Football, Green Bay Packers, Hockey, Houston Rockets, Kansas City Chiefs, LPGA, McDonald's Corp., Milwaukee Bucks, MLB, MLS, Motorsports, NASCAR, NBA, NBC, NCAA, NFL, NHL, Olympics, In-Depth

05/30/05
SportsBusiness Journal: AmEx keeps an Open mind with 6-year, $50M USTA renewal

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Tags: AFL, Basketball, Burger King Corp., CBS Broadcasting Inc., Football, Marketing and Sponsorship, McDonald's Corp., MLB, MTV, NCAA, New England Patriots, NFL, Octagon Group, PepsiCo, Spike TV, Tennis, USTA, WNBA

05/30/05
SportsBusiness Journal: Visa outlines its marketing plans for the 2006 Winter Games

Longtime Olympic sponsor Visa took the wraps off its marketing plans for the 2006 Winter Games last week in midtown Manhattan, employing its usual strategy of leveraging its rights well in advance of other Olympic sponsors. Skier Bode Miller is among ...

Tags: BBDO WorldWide, Marketing and Sponsorship, Olympics, Visa

05/30/05
SportsBusiness Journal: McDonald’s, NBA explore China

Three years before McDonald’s became an NBA corporate sponsor in 1990, it sponsored exhibition games against international clubs. Now 15 years later, you can make the argument that foreign rights are the most important part of McDonald’s NBA sponsorship, one of the league’s o ...

Tags: Basketball, FIFA, McDonald's Corp., NBA, In-Depth

05/30/05
SportsBusiness Journal: Recalling a classic game of H-O-R-S-E

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Tags: Basketball, McDonald's Corp., In-Depth

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