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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/04/06
SportsBusiness Journal: NBA, NHL quickly back in market for CMOs

With their seasons approaching, both the NBA and NHL have seen their new CMOs depart having served less than six months with their respective leagues. Michael LaBroad, who in February was named the NHL’s first CMO, left the leagu ...

Tags: This Week's News

07/31/06
SportsBusiness Journal: Providing a jolt to sports sponsorships

Most of the domestic sports economy hasn’t been affected by the rise of the energy drink category to a $3 billion market over the past nine years. For action sports athletes, however, it’s been an unexpected rush. Energy drink profits are much hig ...

Tags: In-Depth

07/31/06
SportsBusiness Journal: NHL close to deal with Verizon

Verizon Wireless is close to a deal making it the NHL’s new wireless telecommunications sponsor. Marketers familiar with the agreement said it runs for three years with an option for a fourth, and that it comes with a rights fee of about $4 million a year. Verizon Wireless will make an additional l ...

Tags: This Week's News

07/31/06
SportsBusiness Journal: IMG taps branding exec Birge as CMO

After a year of many staff departures at IMG, the company is now adding a top executive, hiring Robert Birge as the chief marketing officer for its Sports and Entertainment division. Birge will be based in New York and start Aug. 14. He will report to IMG Sports and Entertainment Pre ...

Tags: This Week's News

07/31/06
SportsBusiness Journal: Drink brands play the name game

Clothing companies are marketing their own drinks as well. According to BevNet.com, the exploding market for energy drinks has resulted in more than 1,000 brand names for those beverages. The most common ploy by marketers trying to connote an instant e ...

Tags: In-Depth

07/24/06
SportsBusiness Journal: NBCSports.com retools, targets ‘the big boys’

Armed with its new NFL television rights package, NBC is mounting an aggressive relaunch of its NBCSports.com Web site with designs on competing with the likes of ESPN.com, FoxSports.com and CBS SportsLine.com, sports broa ...

Tags: This Week's News

07/24/06
SportsBusiness Journal: Under Armour digs in

Under Armour, one of the hottest and most sought-after sporting goods brands today outside of Nike, is finalizing a six-year, $60 million footwear deal that will get it access to NFL fields where it will compete toe-to-toe with Nike. Under Armour, which has featu ...

Tags: This Week's News

07/24/06
SportsBusiness Journal: League shuffles marketing, licensing staffs

The NFL is integrating its marketing and licensing departments, with marketing taking the upper hand. Senior vice president of marketing Lisa Baird, who came to the NFL last August after marketing jobs with Procter & Gamble, GM and IBM, now assumes responsibility for the league’s li ...

Tags: This Week's News

07/24/06
SportsBusiness Journal: With games to show, NFL Network ads more ‘show-specific’

Willis McGahee asks the audience “Did You See Me?” in an NFL Network spot. Director Bryan Barber (with Chad Johnson) did videos for OutKast and Destiny’s Child. With live and rebroadcast regular-season game inventory on-air for the fi ...

Tags: This Week's News

07/17/06
SportsBusiness Journal: Season after Super Bowl victory, Cowher showing higher profile in ...

While being video game cover guy, Cowher will also be in ads for DirecTV and Motorola. Pittsburgh Steelers coach Bill Cowher’s handlers at Octagon went into the offseason cautioning marketers that the Super Bowl-winning coach would not be open to a slew of ...

Tags: This Week's News

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