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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Stanley Cup will be everywhere, including doughnuts

04 / 14 / 14

The Stanley Cup playoffs begin this week, and activation plans from the league’s corporate sponsors range from a variety of new hockey-themed TV ads to a Stanley Cup-branded doughnut at the 3,200 Tim Hortons restaurants in Canada. In the ...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/16/02
Nike, Reebok play NFL head games

Nike and Reebok, bitter and longtime rivals of the sneaker wars, are in a flap with the NFL over caps. At issue is which caps will and won't be worn on the NFL's sidelines. Nike, which dropped its NFL on-field apparel rights before last season, has told its sizable stable of NFL endorsers ...

Tags: Football, New England Patriots, NFL, Pittsburgh Steelers, Reebok, This Week's Issue

09/16/02
Baron Davis' shoe deal an indicator?

T he market for basketball shoes has bounced back in the past year or so. Is the market for sneaker endorsers returning as well? Davis Baron Davis ' new deal with Reebok has many in the i ...

Tags: ANC Sports, Basketball, Chicago Bears, Dallas Cowboys, FedEx Corp., Miami Marlins, Gillette, Golden State Warriors, Houston Rockets, Marketing and Sponsorship, MCI Group, Miami Dolphins, NASCAR, NBA, New Orleans Pelicans, New York Giants, NFL, Reebok

09/09/02
NCAA nears two deals

K raft Foods is close to signing on as the NCAA's newest corporate sponsor, which it will use to leverage the DiGiorno pizza and Planters nut brands, sources familiar with the deal said last week. Industry sources also said that career site Monster.com is close to completin ...

Tags: Campbell Soup Co., CBS Broadcasting Inc., Chicago Bears, Clear Channel Communications Inc., Host Communications Inc., ISL Marketing, Kraft Foods, Marketing and Sponsorship, MasterCard International Inc., MBNA America Bank, Millsport LLC, Monster.com, NCAA, New York Giants, NFL, NHL, Philadelphia Eagles, Pittsburgh Steelers, SFX, Visa

09/09/02
Nfl.com to increase fantasy

Michael Strahan (left) and Adam Vinatieri make use of features on nfl.com in a new ad (that's Vinatieri tearing up at right while watching his Super Bowl-winning kick). NFL.com , long one of the most v ...

Tags: Football, NFL, This Week's Issue

09/02/02
Snyder: NFL's marketing mind

O f all the moneyed men and women in the well-appointed suites of NFL owners, there's only one who's a marketer by trade. To be sure, there are some great instinctual marketers in the league's oligarchy. Jerry Jones in Dallas knows the value of a brand better than ...

Tags: Dallas Cowboys, FedEx Corp., Football, Miami Dolphins, NFL, Special Report, Washington Redskins

09/02/02
Sponsors keep up with talks

As the clock was ticking on the baseball union's strike deadline last week, Pepsi's top sports marketer was heading to Darlington, S.C., to oversee Mountain Dew's title sponsorship of the Southern 500. That may say as much as can be said about whether MLB's corporate sponsors feel well-inform ...

Tags: Baseball, MasterCard International Inc., MLB, MLB Labor, PepsiCo

08/26/02
'Road' to Open would add muscle

An ambitious proposal to boost TV exposure by combining existing summer tournaments into a series of events leading up to the U.S. Open Tennis Championships is likely to face opposition from one or more corners in the infamously fractious sport. The proposal by Arlen Kantarian, the U.S. Tenn ...

Tags: ATP, NASCAR, NBC, Special Report, Tennis, USA Network, WTA

08/12/02
USA Network gets U.S. Open

The U.S. Tennis Association has signed the USA Network to a six-year extension of its cable rights deal for the U.S. Open. Sources said the rights fee was $120 million to $130 million, which would make it close to a 30 percent increase over the six-year cable pact expiring this year. ...

Tags: NFL, Tennis, This Week's Issue, USA Network, USTA

08/12/02
Momentum CEO leaving

Momentum Worldwide CEO Harlan Stone is leaving the McCann-Erickson-owned sports and entertainment agency and will join Velocity Sports & Entertainment in late September as a principal. A successor has not been named. Stone said he made the switch to be closer to his Connecticut home and ...

Tags: FedEx Corp., Momentum IMC, Octagon Group, This Week's Issue

08/12/02
Madden NFL game has competition

Ads for Madden 2003 tout the game's 13th year. Electronic Arts' Madden NFL Football, the top-selling video game title from the sports video game king, launches this week in the face of unprecedented compet ...

Tags: Electronic Arts, Football, Fox, Microsoft Corp., MTV, NFL, This Week's Issue

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