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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Bornstein, Hill, Ebersol, Stern Talk Development Of Sports TV Over The Past 30 Years

Published in SportsBusiness Daily on 12 / 18 / 14

NFL Exec VP/Media STEVE BORNSTEIN , former NBC Sports Group Chair DICK EBERSOL , Fox Sports Media Group CEO DAVID HILL  and former NBA Commissioner DAVID STERN -- four of the biggest names in sports TV over the past 30 years -- reminisced earlier this week during the Sports Video Group's a...

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Tags: People and Pop Culture

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