About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Dodgers asking $12 million a year for naming rights to field

Published in SportsBusiness Journal on 07 / 17 / 17

C ommercialism has seeped into MLB’s historical ballparks with signage amid the ivy at Wrigley Field and ads splashed across the Green Monster at Fenway Park. Now, America’s third-oldest MLB venue is looking to defy MLB’s lega...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/15/09
SportsBusiness Journal: Jets/Giants connects with 3rd ‘cornerstone’ sponsor: Verizon

Can you hear me now, Jets and Giants? Apparently so. Verizon and its Verizon Wireless sister brand have tightened their stranglehold on New York City-area team deals by taking a naming-rights deal for one of the four corners being sold at the as-yet-unnamed Jets/Giants stadium, wh ...

Tags: Marketing and Sponsorship

06/08/09
SportsBusiness Journal: New Balance touting stores in ads

Athletic footwear and apparel brand New Balance has selected Conover Tuttle Pace as the first dedicated ad agency for the 134 New Balance stores across the country. The franchised stores opened in 1995, and are independently owned and operated. A campaign from Conov ...

06/08/09
SportsBusiness Journal: More details but no price for MSG renovation

Madison Square Garden executives last week proudly displayed a suite sales center that will be the hub of a building renovation that will now take a year longer than expected and cost more than the original estimate of $500 million. Just how much more the renovation — which will add a n ...

06/08/09
SportsBusiness Journal: Bayer builds on to MLB sponsorship with emphasis on prostate canc ...

With increasing awareness of male prostate cancer and improving sales of its One A Day vitamins formulated to address the issue, Bayer is buffering its MLB sponsorship, which already supports the One A Day men’s vitamin. “We’ve moved the needle,” said Reese Fitzpatrick, Bayer’s senio ...

06/08/09
SportsBusiness Journal: More details but no price for MSG renovation

Madison Square Garden executives last week proudly displayed a suite sales center that will be the hub of a building renovation that will now take a year longer than expected and cost more than the original estimate of $500 million. Just how much more the renovation — which will add a n ...

06/08/09
SportsBusiness Journal: TD Ameritrade titles new home of College WS

Online broker TD Ameritrade has signed a deal that will put its name on the new 24,000-seat stadium in Omaha, Neb., that will house the College World Series. Sources put the 20-year deal at about $750,000 a year, with annual escalators, for the $128 million downtown ballpark set to open in ...

06/01/09
SportsBusiness Journal: WNBA deal: Jersey and much more

The Phoenix Mercury is the first WNBA franchise to sell advertising space on its team uniform as the league adopts an aggressive new marketing approach driven by the need for increased sponsorship revenue. As part of the team’s new three-year “marquee” level deal with Tem ...

06/01/09
SportsBusiness Journal: PokerStars.net scores a seat at NHL’s table

Instructional gaming site PokerStars.net is adding to the Vegas cachet of the NHL’s June 18 postseason awards gala with a league sponsorship and an NHL $150,000 Charity Shootout Poker Tournament on June 17 that will include current and retired NHL players, along with celebrities and pro ...

05/25/09
SportsBusiness Journal: Showing some power, ESPN sells Home Run Derby out early

From various sources across the country, we do not hear a lot of good news about early-season sales of MLB television ad inventory. However, ESPN executives at the all-sports network’s upfront last week told us they are outperforming the market with their MLB sales. As proof, ESPN’s ...

Tags: Marketing and Sponsorship

05/25/09
SportsBusiness Journal: Tickets served up from roving Dodgers truck

Call it the latest in mobile marketing. In an effort to sell more tickets to minorities, the Los Angeles Dodgers are taking to the streets with a ticket sales truck that next month will begin patrolling Hispanic and Asian neighborhoods in Los Angeles. Fashioned somewhat after the many ...

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