About The Author

Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

Featured Story

Take the pair: Simms, Esiason line up for Investors Bank

Published in SportsBusiness Journal on 05 / 15 / 17

W hen Source Communications President Larry Rothstein called 16W Marketing partner Steve Rosner in mid-January and asked him to recommend someone from his talent stable to carry the ball for Investors Bank , Rosner had an alternative idea...

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Tags: Marketing and Sponsorship

More Stories by this Author

06/01/09
SportsBusiness Journal: WNBA deal: Jersey and much more

The Phoenix Mercury is the first WNBA franchise to sell advertising space on its team uniform as the league adopts an aggressive new marketing approach driven by the need for increased sponsorship revenue. As part of the team’s new three-year “marquee” level deal with Tem ...

06/01/09
SportsBusiness Journal: PokerStars.net scores a seat at NHL’s table

Instructional gaming site PokerStars.net is adding to the Vegas cachet of the NHL’s June 18 postseason awards gala with a league sponsorship and an NHL $150,000 Charity Shootout Poker Tournament on June 17 that will include current and retired NHL players, along with celebrities and pro ...

05/25/09
SportsBusiness Journal: Showing some power, ESPN sells Home Run Derby out early

From various sources across the country, we do not hear a lot of good news about early-season sales of MLB television ad inventory. However, ESPN executives at the all-sports network’s upfront last week told us they are outperforming the market with their MLB sales. As proof, ESPN’s ...

Tags: Marketing and Sponsorship

05/25/09
SportsBusiness Journal: Tickets served up from roving Dodgers truck

Call it the latest in mobile marketing. In an effort to sell more tickets to minorities, the Los Angeles Dodgers are taking to the streets with a ticket sales truck that next month will begin patrolling Hispanic and Asian neighborhoods in Los Angeles. Fashioned somewhat after the many ...

05/25/09
SportsBusiness Journal: UFL will offer its sponsors on-field options

The fledgling United Football League is coming to market with an integrated sponsorship package it is claiming is assault proof. While acknowledging a lack of sponsorship dollars in the market, Frank Vuono, the former NFL consumer products chief who is the league’s COO, said the UFL ...

05/18/09
SportsBusiness Journal: Premier to market Oakland stadium name

Editor's note: This story is revised from the print edition. Premier Partnerships has won an agency shootout to sell naming rights for the Oakland Coliseum, which reverted back to its original name last fall after a 10-year deal with Network Associates expired. The stadium opened in 1 ...

05/18/09
SportsBusiness Journal: Why FedEx’s renewal with the NFL is a big deal after all

FedEx has renewed as an NFL corporate sponsor for four years, continuing a relationship that began nine years ago. Given the success of the FedEx Air and Ground marketing platform, which ties the brand to the NFL’s top-performing quarterbacks and running backs with weekly and annual ...

Tags: Marketing and Sponsorship

05/18/09
SportsBusiness Journal: Jack Link’s jerky all in for World Series of Poker

Jack Link’s Beef Jerky, the market-share leader in the $3 billion dried-meat snack category, has signed as presenting sponsor of the World Series of Poker, the Harrah’s-owned tournament, which begins play May 27. The event will air on ESPN and ESPN2 from July 28 through Nov. 10, ...

05/18/09
SportsBusiness Journal: Change in deal’s price, not name, likely in Glendale

What happens to the name of the Phoenix Coyotes’ home arena if and when the NHL franchise leaves Glendale, Ariz.? Beyond some likely repricing, not much. Job placement site Jobing.com has had its name on the arena since 2006 and is paying about $3 million a year fo ...

05/18/09
SportsBusiness Journal: Why FedEx’s renewal with the NFL is a big deal after all

FedEx has renewed as an NFL corporate sponsor for four years, continuing a relationship that began nine years ago. Given the success of the FedEx Air and Ground marketing platform, which ties the brand to the NFL’s top-performing quarterbacks and running backs with weekly and annual ...

Tags: Marketing and Sponsorship

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