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Terry Lefton

Staff writer Terry Lefton covers marketing, including sponsorships, licensing and merchandising.

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Playing it Safelite: Bills sign vehicle glass repair brand

Published in SportsBusiness Journal on 07 / 27 / 15

C all it the most transparent of deals. Safelite AutoGlass , which bills itself as the nation’s largest provider of vehicle glass repair and replacement, has signed its first NFL sponsorship, signing a three-year deal making it the official...

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Tags: Marketing and Sponsorship

More Stories by this Author

10/02/06
SportsBusiness Journal: Vitamin Water adds McNabb to stable of endorsers

Glaceau’s Vitamin Water has signed a two-year deal with Philadelphia Eagles quarterback Donovan McNabb. Sources put the endorsement portion of the deal in the low- to mid-six figures, but most of the larger Vitamin Water deals include the opportunity for ...

Tags: This Week's News

10/02/06
SportsBusiness Journal: State Farm to sponsor NFL and Pro Bowl

State Farm has signed on to become the NFL’s official insurance sponsor in a deal that includes the first presenting sponsorship of the Pro Bowl. Including all media commitments, sources close to the deal valued it at $15 million a year. Earlier this year, the NFL had been shopping the ...

Tags: This Week's News

09/25/06
SportsBusiness Journal: NYC Marathon adds Dunkin’ Donuts

Dunkin’ Donuts sells an estimated 2.7 million cups of coffee a day, and now the company’s java will help run this year’s ING New York City Marathon. The chain that likes to call itself the world’s largest coffee and baked goods retailer has signed a one-year sponsorship as the marathon’s ...

Tags: This Week's News

09/25/06
SportsBusiness Journal: Lenovo next step on NBA’s road to China

The NBA’s push into the Far East continues as Chinese personal computer brand Lenovo is close to signing as a leaguewide sponsor. The multiyear deal, which one source pegged at more than eight figures total, would give the computer marketer NBA rights in China and the U.S. ...

Tags: This Week's News

09/18/06
SportsBusiness Journal: MasterCard, MBNA face lawsuit over PayPass

A defunct technology company is seeking hundreds of millions of dollars in damages from MasterCard and MBNA, claiming they are using its technology system as the basis for their contactless “PayPass” payment cards, which bear the logos of and are used by nine NFL teams and a dozen MLB clubs. Si ...

Tags: This Week's News

09/18/06
SportsBusiness Journal: IMG’s Forstmann: Profits skyrocketing

Despite a year of well-publicized departures by some of its highest-profile executives and agents, IMG Chairman and CEO Ted Forstmann said the company is “massively” more profitable than when he purchased it in 2004. In a wide-ranging interview in the company’s New York office, Forstmann discuss ...

Tags: This Week's News

09/11/06
SportsBusiness Journal: Nascent FanNation.com draws acquisition interest

FanNation.com, a sports and social networking Web site that’s only been live for a few weeks, is already attracting attention from some of the largest sports media companies. Will FanNation be sports’ MySpace? As a new site, FanNation has ...

Tags: This Week's News

09/11/06
SportsBusiness Journal: SI.com’s hot new model: Star-powered webcasts

What do you get when you mix the encyclopedic football knowledge of SI’s Dr. Z with some of the world’s supermodels? Well, get ready to find out with the launch of “She Says, Z Says,” part of an aggressive new online initiative by Sports Illustrated to launch later this month. In its latest attempt ...

Tags: This Week's News

09/11/06
SportsBusiness Journal: Changing tastes test marketing-savvy Miller

There can be no doubt that marketers are now running things at Miller Brewing. Miller’s “Men of the Square Table” campaign with Jerome Bettis (left) and Burt Reynolds hit a pop culture nerve but has not yet sold more Miller Lite. ...

Tags: This Week's News

09/04/06
SportsBusiness Journal: It all starts with Kickoff, now a proven winner

The NFL opens its season this week in Pittsburgh, the fifth consecutive year the league has opened on a Thursday night in what has now become established as a ratings and sponsorship platform. “The number of Kickoff partners and their activation levels has grown every year,” said Peter Murray, t ...

Tags: This Week's News

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